Call-to-action: the button or label on your website that would prompt some response from the user, after having spent some time on the website, it maybe a contact form or a newsletter signup.

However, there are a few basic elements that need to be remembered: the form should not bore the user away. If the form is long and appears tedious then the visitor may just bounce off and, you may be left sans any conversion / leads, despite having great content. Even the structure and the way the labels are placed, create an illusion of long form. This maybe illustrated via an example:

Examples of Effective Contact Forms

1. Including address and an interactive map: this appears to be the most reliable way of asking information from the visitor. This is because you are establishing a two-way communication line, instead of merely asking for information, and keeping your details (company’s contact details) obscure.

Source: Substrakt

2. A free-to-communicate form: this ideally has a large message box, and the entire layout is in the form of a fill-in-the-blanks template:

Source: RustinJessen

3. Innovative and eye-catching layout: maybe with an interesting colour-scheme that has a retro feel to it. A great example may be:

Source: Jessica Jafaar

4. Simple form: devoid of all the fancy design shenanigans, a simple layout asking for basic information details works just as well:

Source: SecondandPark.com

5. Going innovative with the language used and / or giving a real-time feel: for instance, a 3-D effect that gives the impression of a real postcard that the user is signing may attract and hold his / her attention for the time that he is filling out the form.

Source: Substrakt

6. Labeling the questions in an innovative manner: the idea is to ensure that the user does not get bored for as long as the form is being filled out.

Source: Mostlyserious

7. Designing the form such that it blends in with the rest of the website, yet stand out: this juxtapositioning of the two approaches may at best be brought out by the following example (however, keep the fields to a mere couple):

Source: DeniseChandler

8. Cleverly-worded form, with a soothing background and color-scheme:

Source: MilkandPixels

9. A strong-colored layout like the example given below would also help grab eyeballs and act as an effective call-to-action:

Source: StudioChirpy

10. Eliminating any fields whatsoever and revealing all ways of contacting yourself: this approach works because it seems as the least intrusive, creating the impression that sensitive identity details are not being pried out of him:

Source: GiftRocket

A few tips to create an effective contact form

Since this is the contact point between your user and you, the form is a critical feature that should contain these elements:

• User should be assured of security: since an ideal form requires an email id, contact number and real names, the visitor should be assured of confidentiality of the same.
• Assurance that sharing the email id would not imply regular spam mail from the company or the business partners and advertisers
• The number of fields required to be filled should be as few as possible
• keep a free-to-express message box, through which the user would be able to contact and connect with you in his/her own way
• The above label should be as big and spacious as possible.
• Do not keep the newsletter sign-up option ticked on, as this might irritate some users.
• Keep other options of communication open, via contact numbers, email id and address of the nearest office.
• Keep the layout uncluttered: the user should not get confused and be left navigating his/her way around the form labels.

Remember the idea is to encourage interaction and increase sales, not to appear intrusive and drive the visitor away.

Do you want to improve your website’s user experience? A Few tweaks can make a big difference. Speak to our design consultant on +91 8826 175930 or mail us at info@enablingbiz.com

1. Anchor Free: perhaps one of the most crucial requirements of small businesses is the need for confidentiality and the assurance that the sensitive data of your clients remain secure. The strict encryption of data and authentication features that Anchor Free provides is a blessing for SME owners who, very often, are left struggling with security hassles.

2. Bravo Video: any SME owner worth his salt knows that in the virtual world, credibility is vital. With this application, you may easily capture videos on customer testimonials that can then be shared on your website / blogs etc.

3. FormStack : Forms are vital tools to collect important information from your customers and prospects. If your nature of business involves creation of lot of forms regularly. This great tool comes handy; it not only helps you to create and collect forms, but also facilitates you to analyze them. You may also integrate them with other third-party tools such as email marketing, customer-relationship management and payment processing. This application is a simple yet efficient way of collecting and organizing data, to perform action on it and store it.

4. Harvest Time Tracking: Billing and invoicing thousands of clients at one go is no longer a problem with this tool. It even comes with mobile and a desktop application for further convenience. Harvest promises to be a technologically-innovative service that takes your time as seriously as your do. It thus helps you track time and bill thousands of your customers with utmost ease. At present, the tool has helped track over 122006834 hours.

Other similar option available is Freshbooks.com

5. Google Business Apps: you may now easily sign up to over 10 emails accounts and stay clear of spam too. You may also have them synced with Outlook.

6. GoogleNow: promises to be your personal assistant, this is a revolutionary application by Google that helps you manage and organize tiny details of your hectic life that you are most likely to forget. With this tool, that is available with both Android and iOS, you can manage and simplify your day. Its work is based on your search habits, such as locations, appointments on calendar, queries etc. Based on this, it yields results that are more customized or personalized. It even carries out tasks that it has predicted based on your previous activity.

7. Market Wire: this is designed with the intent of helping you to announce all your business news in the most spectacular way possible. It provides you with an array of distribution channels that will help you optimize exposure. Niche marketing is also taken care of, with an assortment of such channels at your disposal.

8. Crowd Twist: a tool dedicated to solving your marketing quandaries. It is an excellent tool that is dedicated solely to improving those special relationships that are necessary for any business’ survival: Relationships which the owner shares with the customers. It tracks and rewards the most loyal customers.

9.  Google Drive : with a storage capacity of over 30GB for each user and a feature of updation for a nominal fee, Google Drive will make your life easier. You can sync, store and access the files even when you are on the move.

10. Google Calendar: an innovative interactive feature that helps you to stay in constant touch with the team. It also allows you to attach documents and material to the particular date that you have your meeting on, so that you are prepared when the day arrives.

11. Hootsuite: we all know the importance of having a strong social media presence. This tool helps you to access and manage important social accounts from a single dashboard, be it LinkedIn, Facebook or Twitter. It also comes with a great feature that enables you to schedule messages to be posted in the future.

12. Batch book: an innovative CRM tool that helps you to manage and store customer information, contacts and leads.

13. Mint: a personal budgeting tool that works by downloading all the transactions from all your bank accounts and then categorizes them. Interestingly, it allows you to customize these categories too. You can thus monitor (and curb) your wayward spending habits!

14. Media Sync: if you are in the business where social media marketing influences your business and its prospects, then this is the tool for you. With the aid of this tool, SME owners can access reliable data of influential social players. They may be bloggers, reporters or editors. Once you identify them, you can think of creative ways to leverage their popularity to spread the word about your business.

15. LocalVox: is a service that is one-of-a-kind, in that it helps you to advertise your business. It works by helping you spread your marketing message by reaching out to a number of online sources on your behalf. These sources include email newsletters, social media sites and even NearSay.com (its in-house local news network).

16. WebEx: is a specialized web-conferencing tool, through which you may share your own presentation, documents and even computer screen with others.

17. Skype: a popular communication tool. It can be quite useful for business owners as you can stay in touch with, make calls and chat with your business partners, vendors, prospects etc. free of cost.

18. Unfuddle: This tool helps you to source, control and manage projects. It also provides a bug-tracking tool. What’s more? It’s free of cost (one user).

19. ChartBeat: a really useful tool that offers real-time analytics. It provides multi-dimensional analytics data which enables business owners to track performance, and identify problem areas and opportunities.

20. Google Analytics: It is the most important and widely used analytics tool that enables you to come up with standardized reports. The variables used in these reports are also your own.

21. Rapportive: a Gmail add-on that gives you additional information about the person who mails you; such information may include title, photo and his / her recent tweets etc.

22. HyperOffice: is an integrated system that includes workspaces, management of documents and calendars, tasks and email – all in one single suit.

Many of these tools are available free of cost or available at a nominal price .  We hope that these tools can help you manage your work easily and efficiently.

Do you know any other online tool that can be useful for small business owners? Please do share with us.

Are you a small business owner looking forward to get your business online or increase your online presence? If yes, you are at the right place!

EnablingBiz eSolutions has 10+ years of experience providing end-to-end internet marketing solutions to small and mid-sized businesses, thus we understand them and their requirements better. Our services are highly affordable.

Focus on your business – outsource your digital worries to us!

Visit our site enablingbiz.com to know more.

Here are 4 key metrics to measure social media campaign performance:

1. Social views and impressions:

a. Unique Views: This metric shows the number of unique visitors who viewed your posts.

For ex: Facebook reach data is generated by Facebook, when it taps into the Facebook API and segregates into organic and paid. The Facebook reach is, in effect, the number of unique views of your post.

The classifications of the reach are as under: organic reach is defined as the number of unique viewers of your post, in their news feed, or on your page. This number also happens to include people who viewed the post, when their friends share it, or even when the friends engaged in any manner: namely liking or commenting etc.

b. Total views/impressions: As obvious, it denotes the number of times your audience has seen your content shared on social platforms –`        articles, videos, slides, graphics, photos etc (This metric shows the repeated views of same visitors too).

Image:  ”See How Coffee is Made in the Clover” video created by Starbucks has been viewed 40283 times so far on YouTube.

Image:  SlideShare’s  PPT titled “7 Tips for Getting Featured on SlideShare”  has been viewed 182208 times so far on SlideShare.

Image: Screenshot shows the number of impressions generated by a post on LinkedIn.

2. Social Engagement

You can measure the level of audience engagement (on or off page/profile) by tracking a few evaluation parameters.  Here are they..

What to measure?

The total number of:

• Likes
• Comments
• Retweets
• @mentions or @replies
• Hastags
• Reference
• Citations
• Shares
• Links

How to measure?

Calculate the Engagement Rate: It is the total number of likes, comments, retweets, @replies etc. divided by the total fan count. Creating content that engages people and excites them is the primary requisite of a social media marketer. Engagement rate helps you to take note of things that attract more and more people. What makes this metric even more effective is that the result is relative to the page-size, which implies that the engagement rate of a page with 20000 fans is comparable with one with 2 million fans.

3. Social Connections and Fan base:

The number of Facebook fans, Twitter and LinkedIn followers, LinkedIn connections, YouTube subscribers, blog subscribers, slide share followers etc gives you an estimate about your brand’s popularity on the social media.  But, building irrelevant fan base would be a waste of time and money, which is a common mistake often committed by many businesses. Attract your target audience and build a relevant fan base. Engagement rate can be a good indicator of the relevancy of your fan base to your business.

4. Traffic and conversion rate:

Last but not the least, Traffic and conversions. Ultimate goal of any marketing campaign is to increase the customer base. Though, social media marketing brings a lot of long-term benefits (brand awareness, brand image/reputation building, better customer relationship and brand loyalty etc.), it is also important to focus on short-term goals – traffic and conversions. Tracking the number of visitors from social media platforms to your website, bounce rate, time spent by those visitors on site, conversation rate etc. can help you to ensure that your campaign doesn’t go off-track.

Don’t have a social presence? or Is your Social Media campaign not delivering results? We can help you to go social and connect with your audience meaningfully. Visit our social media marketing service page to know more. Alternatively, call us on +91 8826 175930 or mail us at info@enablingbiz.com

The purpose of a QR code or a “Quick Response” code has always been used to store detailed information. From a marketer’s perspective, QR codes are effective promotional tools, and can be used to facilitate brand promotion, traffic inflow and lead generation.

Here are some ways to use QR code effectively:

• Create an eye-catching custom QR code with your brand logo at the middle. A custom QR stands out. Getting your prospects to scan your QR is a difficult task and custom QR code helps you accomplish that.
• Put your QR code on your business card so that when you share it, the user can get instant access to multiple ways of contacting you. All the information you wish to give is accessible in just one scan.
• When going in for off-line advertising, put in your QR code on your banners and posters. A mere click on the code would give all the requisite information that you wish to share with your prospective customers.
• Embed your QR in brochures and flyers as well, to be able to reach out to a wider audience.
• Embed your information as a contact file so that the user gets all contact details in his device and can respond later.
• Linking your QR code to your website will increase traffic to your site and in turn lead to more conversions.
• Also, you can link QR to your Facebook page or Twitter profile so that your prospects can get connected with you.
• It’s also a good idea to embed a link to your product-tour video, corporate video or any other compelling content created by you that can convince the prospects to buy your product or avail your service.

EnablingBiz eSolutions offers top notch custom QR design service. To avail the service, call us on +91 8826 175930 or mail us at info@enablingbiz.com

Source: Expanded Ramblings

Twitter Advertising Has Three Primary Ad Formats

1.  Promoted Trends: Promoted trends are sponsored versions of Twitter’s trending topics.

2. Promoted Accounts: Twitter suggests users to follow based on the accounts you are currently following. Promoted accounts put you at the top of this list, giving you a platform to get more followers.

3. Promoted Tweet: Promoted tweet turns a tweet into an ad. Promoted tweets are shown up in user’s stream without the user’s initiation.

Promoted Trends: Promoted trends, essentially, started out as an extension to promoted tweets. The promoted trends appear at the very top of the list on Trending Topics, under the category of “promoted”.

A promoted trend is more effective than a trending topic on Twitter. This is so because when the user clicks on a promoted trend, they are able to view Twitter search-results on that particular topic, with a relevant promoted tweet by an advertiser at the very top. They are also displayed prominently on the mobile version of Twitter pages.

However, promoted trends have both pros and cons. On one hand, they approach the holy grail of social media marketing: generating genuine conversations around your products or services. On the other hand, similar to other paid social media efforts, promoted trends can have an “Astroturf” feel about them (they can feel like artificial corporate messages in a medium that thrives on authenticity and spontaneity). Trending topic hash-tags are also often a favorite target of trolls, or users who post provocative comments intentionally just to get attention.

Promoted Accounts:

Twitter helps users by recommending accounts to follow in a box to the left of your tweet stream that says “Who to follow.” The suggestions are based on your interests or follower base.

Promoted accounts are a tool to feature prominently on the list and gain new users. Twitter charges for promoted accounts per new follower. Users set a maximum bid they would pay for each new follower. Brands can target potential followers based on interest, geography, and gender.

Brands look for more followers by getting their accounts promoted and in turn showcase more content and attract new leads.

In fact, as a brand when your follower-base increases, you are able to drive sign-ups, downloads and purchases, because you they choose to follow you for your product / service.

Promoted Tweets:

Simply put, a promoted tweet is merely a tweet that is targeted based on the preference pattern exhibited by the interest graph. This graph is formed on the basis of various public user signals, such as follows. The advertisers target the users on the basis of their interests, gender, the device that they are using to access their account and geographical location.

Since the user does not see any visible change when accessing their accounts, and yet are able to read relevant tweets that have been promoted to them, based on their preference. Thus, promoted tweets are, by far, one of the most effective advertising options.

Keyword Targeting and Video Advertising

When a user expresses a requirement or a want, through either his recent tweet, third party tweets that he engaged with, or merely a public search, the keywords that are entered form the basis of targeting. “Show users the right message, at the right moment, in the right context.” is the mantra here.

Video ads would be a natural expansion for Twitter. According to Adweek, online video-adverts promise to be a high-growth area for social networking sites. Therefore, Twitter has started offering video-advert options, in recent months. Embedding a video in a tweet has become a common activity when a brand is being advertised.

Twitter charges advertisers on the basis of clicks and re-tweets on a particular trend, account or tweet (Cost per Action) or cost per 1000 Impressions. A company can adopt any plan of action appropriately to advertise itself. Let your content tweet and attract your targets. Increasing ROI is an important and difficult task to accomplish.

And last but not the least; we will enlist a few pointers that are required to be kept in mind:

a) Your Target Audience is the key to a successful campaign (like every marketing campaign): before starting, analyze the kind of audience you wish to target. This is imperative if we are ensure the success of a marketing campaign. Twitter offers a turnkey program that will help you study and segregate visitors on the basis of geographic location, demography and affinities.

b) Mobile Optimization: this might be a topic that suddenly everyone is talking about, but it is, indeed, an indispensable aspect of designing and creating tweets and marketing efforts online. This also brings us to the vital aspect: of creating tweets that are succinct and crisp. Moreover, the message that you are trying to convey should ideally appear within the first 90 characters itself. Also, ensure that the link that you are sharing is able to work on smaller screens of smart-phones as well.

An afterthought: did you know that over 76% of Twitter users access their account through their smart-phones?

c) Keyword Research: though this might appear to be a given, keyword research is an integral part of a Twitter marketing campaign. Targeting after researching would help increase the impact manifold. Through this, you would be able to reach out to target users, who will search for the particular set of keywords, tweets as well as recent tweets that they were engaged in.

Also, remember that more precise the keywords, the more higher the chances of generating engagements.

d) Incorporate a CTA: like every other online marketing campaign, ensure that the tweet, too, has some kind of a CTA, right after the message you were conveying.

Considering Twitter Advertising? Need Assistance? Call us on +91 8826 175930 or mail us at info@enablingbiz.com . We offer a wide range of web advertising services; visit the web advertising section to know more…

By 2017, total PCs are expected to drop to 13%, while smart phones will contribute 70.5% to the overall market.

Source: Xbitlabs

Enough with the mundane number-crunching! So, how does this significant shift begin to affect you, as a business owner; more so when you happen to be a small or medium one?

Even observing your fellow-travelers may convince you that the above figures claimed are true. People do spend a lot more time in browsing the internet, the mobile way, rather than the traditional way. As a small business owner you can no longer treat mobile as an option. Going mobile has become the need of the hour.

Here are the 5 strong reasons to go mobile:

1. Volume  of Google mobile queries is likely to surpass PC search this year:

Matt Cutts, Head of Spam team at Google predicts that Google mobile queries may surpass PC search this year. Consider these facts too:

• Mobile traffic constitutes over 30% of the total online activity.
• There are over 5 billion mobile users worldwide, compared to a minimum 2 billion PC owner.

Source: Search Engine Land

A mere 25% out of the 60% with a website have a perfectly mobile-compatible counterpart. The gaping difference is all yours for the taking, if you are smart enough to come up with a mobile-responsive site.

2. Geo-targeting:

There are two factors that work in tandem with each other here: Google has begun to prefer search results that are geographically closer to the user’s location, and this happens through the use of Google’s Local Carousel. The other factor that is at work is the natural preference by users for options available geographically closer to their location.

Since, smart-phones and tablets work on platforms that have in-built localization features, sometimes the SERPs generated are automatically location-focused. The point here is that a mobile-friendly website is more likely to rank better in mobile searches, more so in localized searches performed on Mobile.

Precise geo-targeting is possible with mobile ads. There are plenty of mobile ad options available these days, thanks to technological advancements. Mobile ads are very effective and contextually relevant as you are also able to target users who are on the move. To run mobile ads you obviously need a mobile-compatible website (including mobile-friendly landing pages).

3. Be accessible to your customers and prospects 24*7:

Not having a mobile-friendly website implies that you, as a business owner, is losing out on the mobile-savvy prospects. This happens when your website is not mobile-compatible, as it may not, comparatively, perform well in mobile search results. Even if it does, the visitors (including visitors from other sources) may not get the best user experience which may result in high bounce rate and less conversions.

4. Mobile-savvy Social Media users:

You know that it’s an age of social media and you also know the importance of having a strong social presence. But, more importantly, there has been a major shift in the way people access these social platforms – via mobile devices and tablets.

• 71% of People use mobile to access social media (Source: Adobe )
• Facebook reports 1 billion active users on mobile devices and 200 million users on Instagram (Source: The Verge)

You have a strong social media presence, great. But, what happens when people access your social media pages and profiles via mobile and navigate to your website which is not mobile-compatible? To continue to leverage your social media presence, you ought to go mobile. There is no choice.

5. Mobile searchers are more likely to make instant purchase:

Consider these facts too:

• 70% of mobile searchers lead to action on websites within 1 hour (Source: iAcquire and Survey Monkey Study)
• 70% of mobile searchers call a business directly from search results (Source: Google/Ipsos research featured by Search Engine Watch )

There is another strong reason to target mobile-savvy users and also to have mobile-payment facilities. Here it is: Mobile payment users spend twice as much (Source: Mobile Commerce Daily )

It’s 2014. It’s time to go mobile. Get set, go…..

Get a mobile website up and running within days, avail our affordable mobile website development service. We also offer responsive web design service. Call us on us on +91 8826 175930 or mail us at info@enablingbiz.com to discuss your requirements.

Here are some practical tips to leverage the power of LinkedIn and tap the potential of this great platform where people mean business.

• Ensure that your profile is 100% complete: LinkedIn profile mostly appears within the first five search results (Google, Yahoo, Bin etc) for your name or business name. Thus, it becomes imperative that your very first business card makes a perfect impression on the viewer.

• Make your profile more compelling by adding an interesting story in your summary. Tell people who you are, who you help and how you help them, so that a reader gets an insight into what it is like working with / for you.

• Get an appealing look: The first thing on your LinkedIn company page that your visitors will see is your banner image. Use high quality images as your banner images and use this feature to promote your upcoming events, launchings and celebrations.

• Build connections: Connect to all the users who you believe can be your prospects or help you to reach farther. Also, never decline an invitation to connect.

• Calls to action: Creating a call to action attracts more attention then having a generic link that says “My website”. Remember, like any marketing initiative, the objective here, too, is to get the reader / visitor to take an action.

• Recommend others:: Recommending others without them asking you to do so is a great way to increase your networking and attract more contacts.

• Join targeted groups: There is no better way to reach out to your prospects than bringing them together with people of similar interests and then displaying your expertise in the field.

• Use LinkedIn’s direct ads: this feature has become the new favorite of start-ups and established organizations alike. It helps you target the 255million strong member-base on LinkedIn.

• Stay on top of mind: Post regular updates about your business that may include success stories, new product launches, customer feedback and so on.

• Company page: Optimize your company page. You can add a video, share product info and throw some light on your team, value-system and working.

• Make your profile SEO optimized: By adding relevant keywords in title, headline and skills and expertise etc, you can make your profile rank better in search results. Also, post a strong and clear summary.

• LinkedIn marketing: Remember to send invites to your ideal audience when you conduct a webinar or present your products at a trade show or any other similar event. Additionally, post notifications in groups that would help spread awareness among the members of the group.

• Respond to questions: Anytime you ask or answer a question in ‘Answers section’, it shows up in the Network Updates feed for all your connections. Gain expertise points in your category when you give the best answer for a particular question. Experts are always more likely to be trusted.

• Optimize your URL: Your LinkedIn profile URL should look like http://www.linkedin.com/in/yourname. This would increase the chances of your profile or company page showing up in search results for your name or company name.

• Analytics: LinkedIn also offers analytics and insights for brands to make sure that they are reaching the right audience.

Image Source: eConsultancy

LinkedIn counts executives from all 2012 Fortune 500 companies as members; its corporate talent solutions are used by 88 of the Fortune 100 companies. More than 3 million companies have LinkedIn Company Pages.

These stats are explanatory enough to demonstrate the power of marketing on LinkedIn. SMEs can increase their revenue and business several times over, by using this powerful business network effectively.

Want to leverage LinkedIn for your business? Need Assistance? Call us on +91 8826 175930 or mail us at info@enablingbiz.com . Go to our Social Media marketing service page to know about our social media solution for small businesses.

PPC ads are usually small bearing 2 to 3 lines of text to attract prospects, with an attention-catching headline and a CTA (call-to-action). With a specified number of characters, the ad has to be appealing as well as convey the intended message. A good ad will help boost click-through rates, and thereby lead to better conversions. Google Adwords is the leading provider of PPC ads.

Google Adwords provides 25 characters for heading. 35 for line 1 and 35 for line 2. The display URL can be made longer but it would appear shortened when the ad appears.  Another important point is that neither of the two description lines can lead into the display URL. For ex: the second description line cannot say, “Read more at:” “Learn more at:” etc.

Global spend on search advertising rose 15% in Quarter 1 of 2013, spurred by a 62% jump in click-through rates (CTR) and a 21% increase in clicks, when measured on a year-on-year basis.

Here are some ideas to create that killer PPC ad:

• Use keywords in headlines and ad copy
• Capitalize the first letter of each word. This makes the ad look cleaner and sober and grabs more attention.
• Always include calls to action. Calls to action are short phrases that encourage clicks on your ad. e.g. “Free Trial”, “Buy Now” etc.
• Utilize exclamation to emphasize a sale or a call to action.
• Keep track of your competitors and stay one step ahead.
• Think outside the box! Come up with creative text and design ideas that would help set you apart from the competition.
• A great way to attract your reader’s attention is to make them believe that there’s something in it for them, if they click. So, ensure that you come up with irresistible offers.
• Describe what sets your product apart. E.g. Best-in-class quality, large selection of product offerings, unique, one-of-a-kind products, Low price, Award-winning products.

Once the user clicks on the ad, the rest lies on the landing page which the ad leads to. Prospects expect a short procedure to buy a product or service online. If they are made to go through series of pages, it might make them disinterested and impatient, thereby negatively affecting your conversion rate. Thus, it becomes extremely important to optimize your PPC landing page to get the desired ROI. Here are some tips that would help you create effective landing pages for your ads:

• Strong message match from the landing page with the ad contributes to improving the quality score and ad rank.
• Reinforce the idea that the visitors have found the right page. Place the words they searched for in large text at the top of the page. This confirms to the searcher that they have found what they were looking for.
• Pay close attention to the top advertisement landing pages and add innovation to yours.
• The focus and simplicity of your landing page greets your visitors with confidence, reducing bounce rate and increasing engagement.
• Do not confuse visitors by offering irrelevant choices. Be specific about the purpose with which he has clicked the ad.
• Include bullets, lists, pictures and videos about the product to grab their interest, provide insight and display expertise.

The landing page is the platform where the prospect decides to become a customer or not. Therefore if your landing page is not optimized enough to deliver great user experience, the conversion rate is likely to get affected. On the other hand, a well-optimized landing page would help you boost the conversion significantly. Apart from your PPC Ad management skills, optimization plays a crucial role in the success of such campaigns.

Looking for a PPC expert? Want an expert to handle your PPC ad campaign? Or Need help with landing page design?  You search ends here. Call our PPC expert now on +91 8826 175930 or mail us at info@enablingbiz.com.

Following is a collection of fantastic SEO tools

1. Google Ad-words Keywords: the primary and pone of the most popular SEO tools is the ad word keyword planner. This latest version by Google, of its classic and famous tool, is a mix of the erstwhile tool and the traffic estimator.

2. Website Analyzer: perhaps one of the primary tools that plays an indispensable role in the optimization process of the website. The results generated are in the form of an all-round score.

3. Back-link Checker: checks the relevance of the back-links or the inbound links that form a vital part in increasing the visibility of your website.

4. Density of Keywords: this will help you to check the keyword density of your web pages.

5. Competitor-backlink Checker: This is a tool that will help you track the backlinks of your competitors’ websites and also to understand their link acquisition strategy.

6. Checker of Page-rank: tool that will help you know check the ‘Google page rank’ of your website which shows the overall quality of the backlinks of your site.

7. Spider-view Tool: It simulates Google (or any other search engine) and shows a web page as Google would see it. It, in fact, will also display the hyper-links, that will be followed by or crawled by the engine.

8. Google Position Checker: it searches, finds out and lets you know the positions of your website in SERPs for the entered keywords.

9. Multiple Data-center Position Checker Tool: this particular tool shows the backlinks of your site with different Google datacenters.

10. Future Page-rank checker: this tool lets you know the updated page rank of your site when a page rank update happens.

11. Keyword Difficulty Tool : the tool lets you know the intensity of the competition for various keywords and shows the ranking difficulty level in percentage terms.

12. Google’s IP Checker : this unique but useful SEO tool helps to check the SERP position of your site for given keywords in different IP datacenter.

13. Reverse IP tool : it will help you find out the number of web pages hosted in a particular ip address.

14. Indexed Page-Checker Tool: checks and tells you the total number of pages on your website.

15. Google Yahoo Msn Rank Comparison : presents a comparative result that shows the ranking positions of your website in the SERPs of Google, Yahoo and Bing, for the keyword entered.

16. Checker Tool for Outbound Links: shows the top 10 outbound links on your site.

17. Keyword Suggestion Tool: it suggests the possible keyword combinations that you should consider for the keyword entered.

18. Search Metrics : This tool provides you comprehensive comparative analytical data related to SEO and Paid campaigns. You can assess where your site stands in terms of search visibility, that too, on a weekly basis.

19. SearchLatte : this is an interesting tool that will help you create Google-related searches in any permutation or combination of Google-supported top-level domains, as well as language and country.

20. DeepCrawl : this tool comes armed with a capacity to help you conduct crawls on websites that are of an industrial-size, comprising zillions of pages.

21. Social Crawlytics : as is evident from the name itself, this is a unique tool that will provide you with social media analytics in a comprehensive, page-by-page breakdown format. The analytical details that may be accessed by the site-owner include popularity of an author as well as the page-level shares on social media sites.

22. Advanced WebRanking : It’s a fantastic SEO software that enables you to generate branded SEO reports, monitor and perform competitive analysis and more.

23. WooRank: its creators claim that it is the perfect tool for webmasters, with its wide array of features: comparative analytical reports, smart dashboards that will get you the key metrics of your website’s performance.

24. Index Checker: searches through Google, yahoo and other search engines and lets you know the number of pages of a website indexed in the respective search engines.

25. IP Tool: helps you know the country and the location of an IP address that you have entered.

26. Domain Availability: as the name suggests, it helps you find domains that are currently available for registration.

27. Alexa Traffic Ranking : One of the primarily used SEO tools that shows comprehensive Alexa data which includes Alexa Rank, daily reach, global rank trend, daily page views, page views per user, bounce rate, time on site, search visits etc.

28. Broken Link Finder: Track down and fix any links that may have been broken, but are still present on your website.

29. Website Speed Test: use any browser, like Chrome or IE and know exactly how fast your website loads, that too, at real-time consumer-connection rate.

30. Server-status Check : checks the server-headers as well as the HTTP codes it returns.

31. SourceCode Viewer: helps you understand the HTML source code of any webpage, even for the ones that are designed not to display their codes.

32. Encrypter of HTML: lets you hide the HTML source code, to prevent online theft by hackers and other malicious elements.

33. Unix-Time Converter: easily convert UNIX-based internal time format to a date format or vice-versa.

34. Link-Shortener: helps you to trim the extra long web addresses, making them easier to remember.

35. Extractor of Links: assists you in extracting links from a particular webpage with related anchor-text, as well as HTML code, attributes and the Google page rank.

36. Reciprocal Link-Checker : view and assess all links that are owned by your partners, who are back-linking to your site.

Do you know a good SEO tool that’s not on this list? Please let us know in the comment section below.

Need SEO help? Speak to our SEO consultant on +91 8826 175930 or mail us at info@enablingbiz.com . We don’t offer quick-fix solutions that don’t last. We take a holistic approach to SEO. Visit our SEO service page to know more…

1. When sea levels attack: this Infographic is interesting because it presents important and vital information about the changing climatic conditions that are in turn affecting the sea-levels – in an innovative manner.

2. The Freelancer: a fresh and interesting look at those workers who fly solo! It is almost a demographic take on who likes to freelance and why; what is the likely percentage of females vis-a-vis males and where are they to be found!

3. Salt Mountains: for the interested reader, this Infographic will explain which common food category has what quantity of salt. Though the information might be a bit boring, the presentation makes it an interesting read.

4. Iran: bordering on the politically controversial, this particular Infographic takes a long, hard look at the geo-locations of military bases in Iran.

5. Internet traffic: learn how many and what percentage of the world population is surfing the internet.

6. Pearson Education: provides some interesting statistics on online education. For example, it shows the number of higher education students pursuing at least one online course.

7. Mobile internet users: catering to the requirement of mobile users who access the internet when on the go and slowly changing the entire e-commerce landscape, this infographic presents some interesting figures and numbers.

8. MovieFranchises : an interesting look at the biggest grossers in terms of revenue and profits, among the movies released.

9 . McDonald’s stat: providing an insight into the number of customers who prefer to eat what and their geographical locations across all McDonald’s stores across the globe.

10. Internet costs and speeds around the world: take a look at the figures and the vital stats related to the surfing costs and the broadband speed in all countries across the globe.

11. Asthma in America: find out who all are affected and are most likely to be affected by this common ailment in the United States of America.

12. Mobile website usage: this Infographic uses the principle of repetition to illustrate a focal point: the mobile internet user’s habit while accessing a site.

13. Twitterati: take an interesting look at the generic profiles of the twitter world users and the common idiosyncratic colloquiums that are used.

14. Google Usage: a demographic look at the profiles of the users who access the famous search engine world-wide.

15. DiamondsareForever: profiling if the buyers of this precious gem across the world. Befittingly so, this Infographic has been created by a wedding blog!

We hope you enjoyed reading the post and that these Infographics inspire you to create some equally interesting Infographics. Please do let us know your feedback in the comment section below.

If you are considering Infographic marketing, avail our top-notch Infographic design service .

Are you a designer/design agency looking forward to outsource Infographic design orders? Call us on +91 8826 175930 or mail us at info@enablingbiz.com. We offer cost-effective, white-label services to design firms in North America and Europe.