tag:typepad.com,2003:weblog-1755169 2013-05-07T13:30:00-05:00 A forum for leaders who want to build sustainable, wealthy companies by aligning their teams,customers, and communities. TypePad energizegrowth/nKhIhttp://feedburner.google.com tag:typepad.com,2003:post-6a01053589e1e7970b01901be8094e970b 2013-05-07T13:30:00-05:00 2013-05-07T11:40:24-05:00

As a marketing leader, do you ever feel like the tree that fell in the forest—you just don’t know if anyone can really hear you? It’s challenging to win the hearts and minds of the C-suite. One reason may be that your company’s old perception of marketing prevents you from reaching your true potential.

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/05/why-traditional-marketing-models-need-to-change.html tag:typepad.com,2003:post-6a01053589e1e7970b019101d83f99970c 2013-05-07T07:00:00-05:00 2013-05-07T11:43:40-05:00

I’m pleased to invite you to my newest webinar, sponsored by the Marketing Executives Networking Group (MENG). Join us May 16 from 12-1 pm ET for “All the Right Moves: The NEW Rules of the Marketing Dance.” Here’s why this...

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/05/what-are-you-doing-on-may-16.html tag:typepad.com,2003:post-6a01053589e1e7970b019101af7264970c 2013-05-01T07:00:00-05:00 2013-05-02T10:49:50-05:00

Marketing is not the same game it was 20 years ago. An overview of the areas that forward-thinking CMOs are emphasizing.

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/what-the-next-generation-of-star-cmos-have-in-common.html tag:typepad.com,2003:post-6a01053589e1e7970b017d431270da970c 2013-04-25T07:00:00-05:00 2013-04-24T05:59:19-05:00

I’m pleased to introduce our April guest blogger, Urko Wood. He has some practical, yet powerful insights on discovering what your customers really want. Keep reading to find the three essential questions every marketing leader needs to incorporate in marketing research and customer feedback initiatives.

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/april-guest-blogger-what-do-your-customers-really-want.html tag:typepad.com,2003:post-6a01053589e1e7970b017d430b3672970c 2013-04-23T08:00:00-05:00 2013-04-23T13:57:39-05:00

Startup Businesses: How to Go Beyond the Honeymoon Phase

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/startup-businesses-how-to-go-beyond-the-honeymoon-phase.html tag:typepad.com,2003:post-6a01053589e1e7970b017eea5c0b73970d 2013-04-18T18:00:00-05:00 2013-04-18T06:39:48-05:00

Modern marketers must hire for data scientists, social media experts, and content curators. A look at the biggest challenges marketing execs are facing today.

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/are-marketers-their-own-worst-enemy.html tag:typepad.com,2003:post-6a01053589e1e7970b017d42dfc523970c 2013-04-17T10:00:00-05:00 2013-04-17T12:44:47-05:00

In this 18 minute podcast, you will learn: How marketing leaders can alleviate the dysfunction between their department, the sales team and the executive board The new competencies marketing leaders must adopt How organizations such as Infosys, MindJet, and Red Hat are overcoming challenges and thriving Thanks to Rain Today's Michelle Davidson for the podcast.

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/a-special-bonus-for-my-cmo-community.html tag:typepad.com,2003:post-6a01053589e1e7970b017d42b5b43c970c 2013-04-11T08:00:00-05:00 2013-04-11T06:32:53-05:00

Eloqua (now Oracle) just published a terrific summary of my CMO White Paper. Kudos to Amanda Batista for finding the salient points and advice. Here is the link to the post. Copyright 2013, Lisa Nirell. All rights reserved.

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/tips-for-managing-the-shifting-cmo-role.html tag:typepad.com,2003:post-6a01053589e1e7970b017eea1125cd970d 2013-04-09T07:00:00-05:00 2013-04-09T07:00:00-05:00

I recently hosted the first annual CMO Wine Reception in Washington, DC.Twenty-one top CMOs from the region participated. The session was entitled "You've Got a Revenue Quota -- NOW What? Demand Creation Secrets from Top Performing CMOs." Here are some...

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/aligning-sales-and-marketing-to-drive-demand-.html tag:typepad.com,2003:post-6a01053589e1e7970b017c384fd9c9970b 2013-04-04T07:00:00-05:00 2013-04-03T06:28:24-05:00

CMOs are experts at promoting their companies' brands--but not always their own.

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/why-cmos-also-have-to-be-thought-leaders.html tag:typepad.com,2003:post-6a01053589e1e7970b017d427ed6ec970c 2013-04-03T07:00:00-05:00 2013-04-03T07:00:00-05:00

How often do you review your product and services portfolio to invest more in what's working, and get rid of what's not working? Some of your choices – especially if you lead a successful organization -- will not be popular....

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/04/how-to-escape-the-commodity-trap.html tag:typepad.com,2003:post-6a01053589e1e7970b017c37dedb98970b 2013-03-19T07:00:00-05:00 2013-03-18T16:55:39-05:00

Revenue Secrets of Top LinkedIN “Power Users”

Lisa Nirell http://blog.energizegrowth.com/the_wealthy_business_blog/2013/03/revenue-secrets-of-top-linkedin-power-users.html