The Wealthy Business - by EnergizeGrowthtag:typepad.com,2003:weblog-17551692012-05-14T15:17:32-05:00A forum for leaders who want to build sustainable, wealthy companies by aligning their teams,customers, and communities.TypePadenergizegrowth/nKhIhttp://feedburner.google.comThe "CMO Extinction" Debate Continues tag:typepad.com,2003:post-6a01053589e1e7970b0163058a23e9970d2012-05-14T15:17:32-05:002012-05-14T15:17:51-05:00Last week, I opened my email and realized I had started a firestorm. The future of marketing is a more heated topic than I ever realized.
Forbes contributor Bryan Thomas challenges my latest analysis of the future role (or extinction) of CMOs.Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/05/the-cmo-extinction-debate-continues-.htmlWhat is the future of B2B Marketing?tag:typepad.com,2003:post-6a01053589e1e7970b0168eb126229970c2012-05-07T05:00:00-05:002012-05-03T06:42:26-05:00I am pleased to include Ardath Albee’s latest commentary and prognostications on the future of B2B marketing. Her insights into B2B marketing content and strategies is commendable. Enjoy and share your feedback here. There are a few things bugging me...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/05/what-is-the-future-of-b2b-marketing.htmlCMOs Need to Ask the Right Questionstag:typepad.com,2003:post-6a01053589e1e7970b0167661020b9970b2012-05-04T05:00:00-05:002012-05-04T05:00:00-05:00I recently attended the Mid-Atlantic Marketing Summit at the Gannett headquarters office in Vienna, Virginia.This information-packed day of keynotes,panels, and nonstop networking was worth the price of admission. If you are seeking answers and major breakthrough ideas, then my takeaways...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/05/cmos-need-to-ask-the-right-questions.htmlNew Rules of Marketing Planning and Communication – Bonus Audiotag:typepad.com,2003:post-6a01053589e1e7970b016765a1bf4f970b2012-04-24T15:54:46-05:002012-04-24T17:22:35-05:00West Legal Education just featured me in a 1 hour podcast: “The New Rules of Client Communication, And What They Mean to Legal Professionals.” Even if you are not an attorney, you will find these key points useful. Today’s law...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/04/marketing-planning.htmlWhy CMOs Are Facing Extinctiontag:typepad.com,2003:post-6a01053589e1e7970b016765754b4c970b2012-04-20T13:54:00-05:002012-04-21T09:23:55-05:00The role of the CMO as we know it is facing unprecedented threats, and possibly extinction. If you are a senior B2B marketing executive or CMO, pay attention to these trends now. Here is why the time is ripe to...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/04/why-cmos-are-facing-extinction.htmlMarketing Strategist Endorsement – Find New Customerstag:typepad.com,2003:post-6a01053589e1e7970b0168e9afd807970c2012-04-05T12:30:48-05:002012-04-05T14:52:29-05:00I just heard from Jeff Ogden, Founder of the highly acclaimed Fearless Competitor blog, that I have been awarded the April “Fan of the Month” designation. Jeff provides some excellent webinars and insights on B2B marketing, developing the ideal marketing...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/04/marketing-strategist-endorsement-find-new-customers.htmlEnergizeGrowth NOW for Busy Peopletag:typepad.com,2003:post-6a01053589e1e7970b016302ea04cb970d2012-03-16T10:59:04-05:002012-03-16T10:59:04-05:00My book was just featured by GetAbstract, the world’s largest library of business book summaries. If you are a busy person who seldom makes time to savor books, this is the ideal solution. Check out the summary here.Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/03/energizegrowth-now-for-busy-people.htmlBook Review: Optimize your Social Media ROI -- Return on Impacttag:typepad.com,2003:post-6a01053589e1e7970b016302de5ce7970d2012-03-15T09:22:55-05:002012-03-15T09:24:30-05:00My friend David Nour has just released his fourth book, Return on Impact: Leadership Strategies for the Age of Connected Relationships (ASAE, 2012), and not a moment too soon. In this resource-rich book, David elevates social from "doing"--networking, media, and...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/03/optimizing-your-companys-social-media-return-on-impact.htmlAssessments Aren't The Last Word In Predicting Successtag:typepad.com,2003:post-6a01053589e1e7970b0163029b86c1970d2012-03-08T11:29:28-05:002012-03-08T11:29:28-05:00If I hear one more corporate trainer or consultant spew Myers Briggs acronyms, I may just explode. You have heard this in the past. "I am an ENTJ; therefore, I lead people and communicate in the following way..." Some consultants...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/03/assessments.htmlHow HR Can Transform into Effective Marketerstag:typepad.com,2003:post-6a01053589e1e7970b016762d81a2e970b2012-02-23T10:10:48-05:002012-02-23T10:10:48-05:00Mitch Hershkowitz never thought he would see the day when HR and marketing teamed up to drive higher profits. But that day came in 2009. Dimension Data, where he is National Practice Manager, Consulting Services, was under pressure to standardize...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/02/how-hr-can-transform-into-effective-marketers.htmlTurn Up the Heat in Your Marketing Plan - Miami Styletag:typepad.com,2003:post-6a01053589e1e7970b01676245212f970b2012-02-13T10:16:17-05:002012-02-16T18:24:19-05:00I just returned from a magnificent conference in Miami with one of my mentors, Alan Weiss. Every year he invites members from his 450+ person Million Dollar Consulting community to a prestigious location for two days. We discuss the state...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/02/i-just-returned-from-a-magnificent-conference-in-miami-with-one-of-my-mentors-alan-weiss-every-year-he-invites-members-fr.html8 Surprising Ways To Delight Customerstag:typepad.com,2003:post-6a01053589e1e7970b0168e7465317970c2012-02-13T09:40:53-05:002012-02-13T09:41:22-05:00As a 16-year yoga practitioner, I often wish that I could find a place to practice while I travel. Most of the time, I have to traipse halfway across a city. But recently, I was surprised and delighted to learn...Lisa Nirellhttp://blog.energizegrowth.com/the_wealthy_business_blog/2012/02/8-surprising-ways-to-delight-customers.html