Engaging Times

New carpet and new opportunities – SDL acquires Alterian

James Ainsworth — Mon, 30 Jan 2012 15:19:19 +0000

It is the small things that have made the transition from Alterian over to SDL an ever increasing reality in the last week. The green carpet samples, the updating of social profiles and the addition of more and more SDL … Continue reading →

Moneyball, Social Intelligence and Extracting the Gold from Social Media

Elyse DeVries — Thu, 20 Oct 2011 15:11:10 +0000

When my colleague, Scott Briggs, presented this analogy of Social Intelligence as today’s “Moneyball” opportunity for business at Social Media Masters Tour, Toronto, I was intrigued. Not knowing much about Moneyball, (aside from Brad Pitt’s involvement in the new movie) … Continue reading →

JUMP at the chance to get value out of a tradeshow

James Ainsworth — Mon, 10 Oct 2011 13:00:16 +0000

Having attended many tradeshows it is clear that iPads are the current give-away of choice. Yes, we give them away on occasion too, but has it become too predictable a prize? I can only imagine that if I were to … Continue reading →

When does a potential crisis yield a great outcome? – Behind the scenes at the DMA

Bob Hale — Fri, 07 Oct 2011 08:00:02 +0000

I just returned from a few days at the DMA conference in Boston. As usual, Alterian had booth space at the show, and we also participated in the Event Triggered Marketing Solutions session, a real-time showdown with two of our … Continue reading →

Event Triggered Marketing Solutions at DMA 2011

Mike Fazio — Thu, 29 Sep 2011 18:53:11 +0000

I’ll be packing my bags this weekend and heading to Boston for DMA2011. This is always an exciting event for marketers, and of course my favorite part of the DMA each year is the Event Triggered Marketing Solutions session… Or … Continue reading →

The Impact of Influence on Social Media Measurement

Guest Blogger — Wed, 28 Sep 2011 16:12:45 +0000

Guest blog post by Sam Fiorella, Chief Strategy Sensei, Sensei Marketing Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data resources to create benchmarks and predict how the audience … Continue reading →

Is the future of the web horizontal?

Arjen van den Akker — Tue, 27 Sep 2011 16:21:04 +0000

We recently worked with one of our larger Content Management customers to discuss what the web might look like in 2015. A big question, and a very good question. Being in product marketing, I need to have an understanding of … Continue reading →

10 Tips for Stretching Your Marketing Budget

Sharon Zaugh — Thu, 22 Sep 2011 13:35:05 +0000

When is the last time you felt confident in the health of the global economy? While there has been some marginal growth over the last year, today’s financial news points to a second economic decline; whether it’s the US debt … Continue reading →

Social media and crisis management: Be aware of the risks, but don’t ignore the rewards

Elyse DeVries — Tue, 20 Sep 2011 14:47:07 +0000

Alterian recently presented two research pieces on crisis communication – cloud outages and social media driven PR crises. The conclusion in both cases was clear; when it comes to your crisis plan, you need to be proactive, and your reaction … Continue reading →

Disaster Heard ‘Round the World: The role of social media in a PR crisis

Michelle Taylor — Mon, 12 Sep 2011 08:00:56 +0000

As a PR professional, I understand there are a few unchanging rules when dealing with a crisis. Key among these are acknowledging the crisis quickly and responding honestly, offering the public as much information as possible. Now, in the age … Continue reading →