Building an e-commerce website is probably the best thing you can do for your business. The biggest highway to success, the ticket to profit, and the globalizer for businessmen and entrepreneurs – there are only a few of the many tags that the Internet is accredited with, for being the most powerful tool for different businesses across the world.

Today, anything that is sellable can be easily sold online. All you need is your own e-commerce website and you can easily attract customers from all over the globe and provide them an unforgettable shopping experience. By establishing your presence online you can market yourself and your business well and grow your brand.

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There are many platforms you can use to build your e-commerce website. Here are some of the best platforms you can take into consideration:

• WIX
• Shopify
• Bigcommerce
• Volusion
• Web
• Highwire
• Wazala
• Pinnaclecart
• Squarespace

You can choose the one that is most suitable to your needs and business requirements and begin your e-commerce journey.

Even though all of these platforms are great you still need to pick only one to build your e-commerce website. You can pick one of the platforms that we mentioned now or you can take a look at these platforms as well: Magento, Opencart, Prestashop, CS-cart, WordPress, Joomia, Odoo, and etc.

If you are planning on developing a startup business and you are not interested in investing in server maintenance cost then your best option is Shopify. If your budget allows you to invest then you can pick some of the open source platforms such as Magento, Prestashop, Opencart, and etc.

Shopify is Software as a Service or a SAAS platform in which you don’t have to invest or maintain the server. In other words, your major work gets a lot easier. Also, you need to keep in mind that you won’t adjust the code at your end as the base code is already hosted on the Shopify’s server.

So, check all of the platforms we mentioned, see how they work and operate and you will decide which platform is the most suitable for your business requirements!

Create an e-commerce #website with #Joomla to sell your products online.https://t.co/fyXlxEOUJY pic.twitter.com/063gqjxK4n

— joomla-monster (@JoomlaMonster) 24 de abril de 2017

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About Payment Gateway – What is a Payment Gateway?

A payment gateway refers to an e-commerce system that maintains and processes credit card payments for traditional or brick and mortar stores and online shops. Payment gateway assists the progress of these transactions by assigning the most important information between the front end banks or processors and the payment portals such as web-enabled mobile websites or mobile devices.

The payment gateways accomplish a crucial role in the online or e-commerce transaction process. It authorizes the transaction or the payment between the customer and the merchant. Some of the most popular payment gateways that are worth mentioning are PayPal, Square, and Stripe.

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What is the Difference between a Payment Gateway and a Payment Processor?

A lot of people would like to know what the difference is between a payment gateway and a payment processor:

The payment processor transmits and analyzes the transaction data at the same time while the payment gateway authorizes the transaction of funds between the sellers and buyers.

How the Payment Gateways Work Exactly?

In order to understand payment gateways better, we are going to present you how they work exactly.

So, when the customer places the order from the e-commerce website, the payment gateways completes a few tasks in order to wrap up the transaction. These tasks are:

• Encryption – The browser encrypts the transaction data sent between the seller’s web server and the browser. The payment gateway sends the data to the payment processor used by the seller’s bank.
• Authorization Request – This is where the payment processor sends the data to the card association and wait for the authorization request to be denied or approved.
• Filling the Order – The payment processor forwards the authorization connected to the customer and the seller to the payment gateway. When the gateway receives the response, it sends to the website to complete the payment. This is where the response is interpreted and generated. Even though this may seem like a long and complicated process to you, we can ensure you that it only takes a few seconds for the order to be filled.

We hope that this article was helpful to you and now you understand payment gateway and its role in e-commerce.

What is payment gateway and why do you need it for your online business – Payment Gateway https://t.co/dTZwOoUIGU

— Social_Spiffy (@paymentgateway1) 16 de mayo de 2017

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Planning on opening an e-commerce shop? If you own a traditional or brick-and-mortar shop and you are planning to take your business to another level, now is the time to act. The e-commerce industry is the future and regardless of your type of business, you definitely need to embrace this fact and open your own e-commerce store.

We completely understand how difficult it can be to compete in this huge marketplace, especially if you own a small business. The competition is fierce and you have to fight every day to survive.

Even though it may seem impossible to you at this point to become a successful business and to be a step ahead of your competitors we can ensure you that everything is possible if you work hard.

In this article, we are going to present top 5 effective e-commerce tips that can help your small business fight the competition and achieve its goals:

1. Build Strategic Partnerships – It is pretty rare for a small business to become successful on its own. Regardless of your skills or experience, you can benefit from building a strategic partnership and adjusting your new brand with businesses that have already secured brand equity.
2. Narrow Your Focus – Whatever you do, do it strategically. Even though you may think that you have an amazing idea, make sure to analyze it first.
3. Don’t Build a PPC Foundation – Yes, there is nothing wrong with PPC or pay-per-click advertisements, but you surely don’t want to build your brand or business on a PPC strategy. We recommend you to focus your time and energy on developing more brand awareness.
4. Optimize all Product Listings – The optimization should be your priority. You need to focus on writing unique, interesting, and keyword-rich content, optimized product images, and descriptive sales copy.
5. Use the Power of Social Media Networks – According to the research, the e-commerce orders generated from social media networks increased drastically. The reason for this is because people use social media all the time and they are automatically more interested in something of someone shares a link from it or refer it.

Keep these 5 tips in mind and watch your small business flourish!

A place for your e-commerce solutions requirements in cost effective manner. #YUGASA vaibhav@yugasasoftware.com pic.twitter.com/Ozt3vkYe4d

— Vaibhav Sharma (@vbzsharma) 15 de mayo de 2017

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