enLogica - Analytics, Development, Optimization, Strategy, and Web & Mobile Development.

Entrepreneurship Advice From Bill Gross

Neal — Fri, 03 Feb 2012 09:21:13 +0000

Tonight I attended an event for Startups at CalTech. The event began with presentations given by several founders and wrapped up with a key note speech by Bill Gross. For anyone who does not know, Bill Gross is a legend in the startup community. He founded IdeaLab in Pasadena, which has incubated over 100 companies, [...]

A Comprehensive Guide To Landing Page Optimization

Neal — Tue, 31 Jan 2012 20:54:29 +0000

By now, most marketers are familiar with how online advertising works. First, you place an ad to connect with your audience. Second, bring them back to your site. And third, try to push them through your sales funnel to a transaction. But why do so many marketers stop with step one? Perhaps if they knew [...]

Landing Page Optimization #2 (Design, Writing, & Markup)

Neal — Tue, 31 Jan 2012 20:53:05 +0000

In the first post, I discussed the high-level tenants for driving sales online, which should drive a landing page optimization campaign. This post is going to get more specific now about design, marketing copy, and implementation. The goal is to provide an actionable 4-step framework for evaluating and improving your landing pages: RESEARCH When [...]

Landing Page Optimization #3 (Testing & Analysis)

Neal — Tue, 31 Jan 2012 20:52:39 +0000

This is now the third in a series of three blog posts, providing a comprehensive overview of landing page optimization. The first post discussed laid out the 5 tenants for effective online selling. The second applied those concepts to design, marketing and implementation best practices. We are now ready to discuss how testing analysis form [...]

Web User Interface Accessability

Neal — Sat, 21 Jan 2012 20:26:59 +0000

Perhaps we’ve all heard that you’re suppose to avoid using tables and Flash when designing your website, but do you know why? For a good answer, you really need to look deeper than tactical benefits, and consider more fundamental questions of accessibility. A lot of times the end-consumers of our content are not consuming the [...]

Web Analytics Symposium Reivew

Neal — Sat, 21 Jan 2012 01:57:55 +0000

This week I had the opportunity to attend the Web Analytics Association (WAA) Symposium in Santa Monica. Overall it was a well put together event, and while there weren’t a lot of actionable tactics to take away, there was an abundant amount of strategy level discussion. Here’s some of what I took away: Attribution [...]

Build In Switching Costs

Neal — Tue, 17 Jan 2012 23:48:19 +0000

Let’s say that you have come up with a game-changing product concept or service offering, and you’ve done a little market research and validated that the market demand exists and profit margins are healthy – fantastic! But think ahead! There will be a day in the not-too-distant future when competition begins to mount against you [...]

Fast Load Makes For Better UX

Neal — Tue, 17 Jan 2012 01:22:23 +0000

Improving the load time of your user interface can have a direct impact upon the user experience of your application as well as an indirect impact in competitive search engine rankings. We’ve all experienced websites that took multiple seconds to load and required numerous page loads to complete a sequence. The wait time in aggregate [...]

Claiming Your Online Identity

Neal — Sat, 14 Jan 2012 01:24:38 +0000

Defining and managing your identity online can be time consuming but considering how many of our social and professional relationships begin with a Google query, it probably makes sense for all of us to invest a little time pulling it all together and presenting the image to the World that we want displayed, rather than [...]

Test Your Ideas Early & Often!

Neal — Sun, 08 Jan 2012 00:08:58 +0000

One of the core principles of the Lean methodology is to validate “product/market fit” as early in the process as possible. Historically, a business would define a budget, create a product, and put it on the market and hope for the best. Typically this worked fine since we were living in a supply-driven economy wherein [...]