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	<title>enterpriseJM</title>
	
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		<title>Brand Recognition and Your Email Address</title>
		<link>http://www.enterprisejm.com/2008/brand-recognition-and-your-email-address-9/</link>
		<comments>http://www.enterprisejm.com/2008/brand-recognition-and-your-email-address-9/#comments</comments>
		<pubDate>Mon, 26 May 2008 23:43:49 +0000</pubDate>
		<dc:creator>Jim McClain</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.enterprisejm.com/?p=9</guid>
		<description />
			<content:encoded><![CDATA[<p><img class="alignright" title="Email Ampersand Symbol" src="http://www.enterprisejm.com/images/email-symbol2.gif" alt=Email Ampersand Symbol" />You cannot improve website traffic with a throw-away email address. Gmail, Yahoo!, HotMail and the rest are known as &#8220;throw-away&#8221; email addresses. They are great to increase your anonymity and sense of security, but they do not, and prob&#8217;ly never will command very much credibility. I also use these throw-away addresses when required to provide an email address for ordering something or joining a site I am not sure of. There are some good reasons to use throw-aways. But there is one very important reason for webmasters to use addresses that belong to your domains: Brand Recognition.</p>
<p>As webmasters, we all want our websites to be<span id="more-9"></span> known. We work on Search Engine Optimization (SEO), try to create linkback strategies and develop brand recognition to bring more visitors to our websites. That&#8217;s why it continues to amaze me when I see webmasters ignore or abandon one of the great brand recognition tools you can use &#8211; <strong>your-name@your-website.com</strong>. I&#8217;m sure many of you have the common, even necessary email addresses assigned to your websites, <em>info@yoursite.com</em>, <em>admin@yoursite.com</em>, <em>webmaster@yoursite.com</em> and the like. But I rarely see webmasters use them for actual email communications on a regular basis..
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<div style="background-image: url('http://www.enterprisejm.com/images/email-symbol1.jpg');background-repeat: no-repeat;background-position: center;">I set up these accounts for all my websites. Sometimes I redirect them to a more personal address, other times I just use the administrative address. In other words, I have emails like &#8220;<a href="http://www.jmfloorcovering.com/">info@jmfloorcovering.com</a>,&#8221; &#8220;<a href="http://1footinthegrave.com/">webmaster@1footinthegrave.com</a>&#8221; and &#8220;<a href="http://www.grumpsplace.com/">admin@grumpsplace.com</a>.&#8221; But because I do a certain amount of business or personal communications with these accounts, they are redirected to more personal email addresses like &#8220;<a href="http://www.jmfloorcovering.com/">Jim@JMFloorcovering.com</a>,&#8221; &#8220;<a href="http://1footinthegrave.com/">Jim@1FootInTheGrave.com</a>&#8221; and &#8220;<a href="http://www.grumpsplace.com/">Grump@GrumpsPlace.com</a>.&#8221; I still use a more formal approach for a forum though: <a href="http://www.thefloorpro.com/">admin@TheFloorPro.com</a> &#8211; because that domain will be passed on to heirs.</p>
<p>So, when I send email to anyone, it is designed to get them to recognize my domain and visit my website. If they forward my email to anyone, it increases the number of people my domain names are exposed to. Brand recognition is very important in promoting your business or website. It&#8217;s a sign of professionalism. If you don&#8217;t use every opportunity, you lessen your chances of success. Using a throw-away address is like throwing good money and opportunity away.</p></div>
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		<slash:comments>2</slash:comments>
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		<title>To Avatar, or Not To Avatar</title>
		<link>http://www.enterprisejm.com/2008/to-avatar-or-not-to-avatar-8/</link>
		<comments>http://www.enterprisejm.com/2008/to-avatar-or-not-to-avatar-8/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 08:08:58 +0000</pubDate>
		<dc:creator>Jim McClain</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Forum Participation]]></category>

		<guid isPermaLink="false">http://www.enterprisejm.com/2008/to-avatar-or-not-to-avatar-8/</guid>
		<description><![CDATA[Nearly all the commonly used message boards allow the use of what is known as an &#8220;avatar.&#8221; These are the little pictures that you see next to the member&#8217;s names in the message thread. Many of the message boards I have been involved with offer a list of interesting avatars that you can set up [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" src="http://www.enterprisejm.com/images/share/grump-face-avatar.gif" alt="Grump, my alter ego" />Nearly all the commonly used message boards allow the use of what is known as an &#8220;avatar.&#8221; These are the little pictures that you see next to the member&#8217;s names in the message thread. Many of the message boards I have been involved with offer a list of interesting avatars that you can set up in the user control panel. You can choose from a couple dozen or even hundreds of pre-selected avatars, or you can upload one from your computer, or point to one of your own located on your website.</p>
<p>Avatars are so popular and forums so prevalent that there are websites solely devoted to offering you a huge assortment of avatars. Some are free, some you pay for, some are plain and simple, some can be joined with frames and other image elements. They come in many sizes, but usually will not exceed the dimensions most common message boards allow. Here<span id="more-8"></span> are just a few examples. Click on each one to go to the website that offers them and many more like them.</p>
<div style="text-align:center;margin:-10px auto;"><a target="_new" href="http://www.allavatars.com/"><img src="http://www.enterprisejm.com/images/share/eagle.jpg" alt="Eagle" /></a> <a target="_new" href="http://www.blifaloo.com/free/avatars.php"><img src="http://www.enterprisejm.com/images/share/bighead.gif" alt="Caricature" /></a> <a target="_new" href="http://gdpit.com/avatars_pictures/"><img src="http://www.enterprisejm.com/images/share/lips8.jpg" alt="Lips (my favorite)" /></a> <a target="_new" href="http://www.avatarpimp.com/"><img src="http://www.enterprisejm.com/images/share/cowboys-football.jpg" alt="Dallas Cowboys" /></a></div>
<p>You can also make an avatar out of an image you already have, like a picture of yourself, your car or motorcycle, a pet or just about anything else. Of course, most of the images we have are way too big to use as an avatar. Yes, there is a way to resize an image and some message boards can do this automatically. Unfortunately, the average photograph does not lend itself to avatar use. Sizing the pictures we have down to avatar size will lose so much detail that the resulting image is unappealing. You should use image editing software to not only reduce the physical and file size of the image, but crop the image so that the most important aspect of the icon is left.
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<p>One question that always seems to crop up on message boards is, what is appropriate? There is certainly nothing wrong with a picture of yourself. After all, the definition of an avatar is a &#8220;virtual representation of yourself.&#8221; You might also want to represent yourself in a caricature, as I do in the avatar I have used many times &#8211; the one that leads this article off, or as a pet lover, a patriot, a computer fanatic, or any number of other ideals or fantasies. You might just want to use it as an opportunity to show off your work, your mate or your favorite technology.</p>
<p>The things we should consider are, <em>ta daaa</em>, <strong>each other</strong>. We should keep in mind that there are hundreds of people browsing the forums and message boards we frequent. There are many more people looking at and reading the boards than those who post. Some of us visit them every day, sometimes several times a day. Many of us are adults, but many have different sensibilities than you or I. There is also a huge population of child Netizens, maybe your son or daughter, that wander into these virtual rooms. There may be no hard and fast rules concerning avatars at the forums you congregate at. I would like to suggest some things you might consider before selecting your avatar.</p>
<ul>
<li>Crop and resize your images to no larger than 120x120px (pixels) or smaller. They can be rectangular or oval, but <em>no larger</em> than 120&#215;120.</li>
<li>Keep the file size no more than 15Kb. It reduces the time it takes a page to load and it is more considerate of the site owner, who pays a premium for high bandwidth usage.</li>
<li>Although there are thousands available, don&#8217;t use highly animated avatars. Mild animation is okay, but some distract from the focus of the forum and can become quite irritating, especially if there are several on the same page.</li>
<li>Keep them PG-13 rated or less. Try not to offend other members or visitors.</li>
</ul>
<p>Of course, all of this depends on the community standards of the forum you are participating in. It&#8217;s nice to be able to show off our talent or taste in artwork, but when it is to the detriment of the information and communication that we all come to forums for, it &#8211; and you &#8211; loses its appeal quickly. It&#8217;s simply a matter of consideration for your fellow forumites.</p>
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		<slash:comments>2</slash:comments>
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		<title>Forum Organization: A Site Review</title>
		<link>http://www.enterprisejm.com/2008/a-review-of-forum-organization-7/</link>
		<comments>http://www.enterprisejm.com/2008/a-review-of-forum-organization-7/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 06:53:35 +0000</pubDate>
		<dc:creator>Jim McClain</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Site Organization]]></category>

		<guid isPermaLink="false">http://www.enterprisejm.com/2008/a-review-of-forum-organization-7/</guid>
		<description><![CDATA[NOTE: This began life as a reply to a forum post in October 2006, asking for a critique of of the website, geek4ums.com (you can get to the site without my help &#8211; it is a bit different than it was a year and a half ago when I originally wrote this). It was in [...]]]></description>
			<content:encoded><![CDATA[<p><small><strong>NOTE:</strong> This began life as a reply to a forum post in October 2006, asking for a critique of of the website, <strong>geek4ums.com</strong> (you can get to the site without my help &#8211; it is a bit different than it was a year and a half ago when I originally wrote this). It was in the section for Forum Organization. I&#8217;m a stickler about staying on-topic, so my review was about how the site was organized and nothing more. The following is my, um, &#8220;review&#8221;, to use the term loosely. <img src='http://www.enterprisejm.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I offer this review to you because it is endemic of many websites across the Ether. It might even apply, in some ways, to yours.</small></p>
<p><img class="alignright" src="http://www.enterprisejm.com/images/question.jpg" alt="Hmmm..." />To me, &#8220;organization&#8221; has more to do with how your site is laid out, how accessible it is to the visitor looking for something and whether the way you have organized your forum categories and discussion forums is conducive to adding and retaining members and encouraging visitors and lurkers to become participants. Organization doesn&#8217;t have much to do with colors or graphics or the style and design of your forum.</p>
<p>Now, aside from the the questions of style and design, you have problems from the top down. Just because its pretty, doesn&#8217;t mean it&#8217;s organized well. I&#8217;ll begin with&#8230;<span id="more-7"></span> your domain name. When I saw your domain name in your post, my first thought was that it&#8217;s a technical site that might deal with computer hardware, software, networking or some other geek type endeavor. But <em>noooooooo</em>, it doesn&#8217;t have anything to do with the traditional geek aspirations.
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<p>When I clicked your link, the first thing I saw was Star Wars (on the munchkin&#8217;s shirt), but it&#8217;s not really a Star Wars site (although there is a Star Wars category). Okay, now I&#8217;m confused and the first rule (or maybe it&#8217;s the second or fourth&#8230;) is: <strong>don&#8217;t confuse your visitors</strong>. You have to let them know at a glance what your site is about. Since you didn&#8217;t do that and I am a little on the impatient side, I decided to use what appears to be a fairly well organized navigation bar. At least there&#8217;s that. So, the obvious choice would be &#8220;About.&#8221;</p>
<p>There <em>is</em> an <strong>About</strong> button, which is very good because any real website needs an About page for, well, to tell visitors what your site is About. <em>Yours don&#8217;t worky</em>. Click, click, <strong>click</strong> and nothing happens. Okay, first I&#8217;m confused and now I&#8217;m a little frustrated. There must be a problem. It&#8217;s a pretty site and looks like someone spent a lot of time building it into such an attractive page, maybe I should let them know there&#8217;s a problem. Lucky for me there is, right next to the borked About button, a <strong>Contact</strong> button &#8212; and the pointer turns into a hand, so it <em>MUST</em> work.</p>
<p><img class="alignleft" src="http://www.enterprisejm.com/images/asterisk.jpg" alt="Ththththppp!" />Guess again. You have to login to contact the webmaster. Jeez, have you ever heard of such silliness? Oh yeah, and I ain&#8217;t even a member, just a guy who wants to do the webmaster a favor, but I can&#8217;t because I have to log in. Even with that inanity, you&#8217;d think a well organized website, even a tightly secured one as this one seems to be, would realize that not everyone wanting to contact the webmaster is gonna be a member. So, maybe including a register link on the login for the non-members might be a good idea?</p>
<p>Well, I just don&#8217;t give up that easy. I&#8217;m persistent if anything. Right next to the Contact button that don&#8217;t work, which is right next to the About button that works even less, is the <strong>FAQ</strong> button. I&#8217;m no dummy. Ever&#8217;one knows a FAQ means &#8220;Frequently Asked Questions.&#8221; I have no doubt my original question, which unfortunately, I shouldn&#8217;t have had in the first place, &#8220;what is this site about,&#8221; will be answered quite handily in the FAQ. I mean, everyone wants to know what the site is about, so it&#8217;s gotta be way up at the top of the list of FAQs.</p>
<p>Ummmm, guess again. Nothing about Geek4ums and what it&#8217;s about. Okay, what about contacting the webmaster? Surely <em>that</em> would have a place in the FAQs, right? You&#8217;d think so.</p>
<p>No, apparently you wouldn&#8217;t. Alright, now I am just getting a little bit perturbed. My boxers are perti-near bunched. Can&#8217;t figger out what the site is about right away, the About button doesn&#8217;t work. Neither does the Contact button and the Frequently Asked Questions don&#8217;t seem to contain questions that are frequently asked by a curious kinda guy like me.</p>
<p>There is the Groups button though. Maybe that will assuage my frustration. My familiarity with forums tells me that there&#8217;s just gotta be some contact info there for some of the honchos of the site. Ya think? Hey, you&#8217;re way ahead of me on this, aintcha? Yer right, there is the list of staff, but you gotta log in before you can email or PM anyone. And again, no register link if you ain&#8217;t a member.</p>
<p><img class="alignright" src="http://www.enterprisejm.com/images/exclaim.jpg" alt="Grrrrr..." />The Members button is pretty much the same as the Groups button. No login, no contact allowed. The Profile button is obviously not gonna work, since I ain&#8217;t a member and don&#8217;t even want to join until I find out what the heck this site is all about. At least the Search button is a little more straight forward. It don&#8217;t pull no punches. It tells me right up front that I gotta be a member to use Search.</p>
<p>The next button in line is gonna be my last hope. <strong>Support</strong>. That&#8217;s the ticket. There&#8217;s a login button next to it, but I ain&#8217;t a member, and there&#8217;s a Register button, which I ain&#8217;t about to click until I find out just what this site is about. So, I&#8217;m left with Support. I was gonna say that ever&#8217;one knows that Support is just for situations like this. But since I have had so much trouble with the buttons here, I&#8217;m not gonna make that mistake again.</p>
<p>But you would think, of all the buttons that look so purty on this site, that this one single button would finally give me the relief I seek. It&#8217;s so obvious and out there and plain as the pimple on the end of my nose: this button, when properly pressed, will initiate the support system of this website to give me the answers to all my problems. I mean, after all, this is a friggin&#8217; GEEK site. Every geek I know can get a button to work right. So, here goes&#8230;</p>
<p>click</p>
<p><em>Click!</em></p>
<p><strong>CLICK!!!</strong></p>
<p>Awww, ferget about it! That&#8217;s not good organization, plain and simple. And I didn&#8217;t even get past the navigation bar.</p>
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		<slash:comments>2</slash:comments>
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		<title>Copyright Issues for the Blogger or Forum Participant</title>
		<link>http://www.enterprisejm.com/2006/copyright-issues-for-the-blogger-or-forum-participant-6/</link>
		<comments>http://www.enterprisejm.com/2006/copyright-issues-for-the-blogger-or-forum-participant-6/#comments</comments>
		<pubDate>Wed, 21 Jun 2006 01:46:47 +0000</pubDate>
		<dc:creator>Jim McClain</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Creating Content]]></category>

		<guid isPermaLink="false">http://www.enterprisejm.com/2006/copyright-issues-for-the-blogger-or-forum-participant-6/</guid>
		<description />
			<content:encoded><![CDATA[<p><img class="alignleft" title="Copyright Symbol" src="http://www.enterprisejm.com/images/copy-symbol01.gif" alt=Copyright Symbol" />We all love to share with our fellow Netizens and when we run across something especially poignant, an interesting news article, or a great photograph, we just want to post it so all our friends can revel in it too. We get a sense of belonging and of being seen as a generous and giving person. It would be awful if anyone  knew that article, picture or interesting prose was actually stolen from some unsuspecting, starving artist somewhere in the ether. It&#8217;s not like we conspired to pilfer someone else&#8217;s work. We might even mention their name as the author or artist. But the fact is, taking it without permission is just like swiping that candy bar from the corner store when we were kids. Just like taking anything that doesn&#8217;t belong to us, it&#8217;s just&#8230; well, like stealing.</p>
<p>It may seem such a harsh accusation when we are only talking about a little picture, or an article found while surfing that someone posted for everyone to see. But<span id="more-6"></span> it took time, talent and sometimes money to produce that and it really does belong to someone else &#8211; someone who has the copyright on it. I think it is important to understand the issue of copyright. It would behoove any would-be blogger or forum participant to learn about copyright. It is so misunderstood and I find it incredible that so many Internet mavens believe anything they find on the WWW is theirs for the taking.
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<div style="background-image: url('http://www.enterprisejm.com/images/copy-symbol02.jpg');background-repeat: no-repeat;background-position: center;">Many people don&#8217;t realize that just about everything you see written or otherwise created (including any kind of artwork) is copyrighted work, even if there is no copyright symbol or text attached. Copyright is such an important issue to authors and artists around the world that it has become international law. Although it may be true that it is a difficult law to enforce, it is very similar to going to the store and pilfering a candy bar or a steak for dinner. Don&#8217;t be an Internet shoplifter.</p>
<p>Asking permission to use an article or image is not difficult, but it does take a little time. Some people are so anxious to share their unique finds that they just don&#8217;t want to take the time to email the copyright owner and ask permission. I have done so many times and find that most requests are not only honored, but responded to very quickly. Being first with the information is not so important to me. I enjoy being able to help my fellow forumites, but not at the expense of my credibility.</p>
<p>Can&#8217;t get a reply to your request? Maybe you just need to draw attention to an issue without quoting a whole article. This is what&#8217;s known as &#8220;fair use&#8221; and many times can be accomplished without hard feelings from the copyright owner. Taking these few steps will allow you to provide important information to your readers and at the same time, give credit to the owner and the author (sometimes the owner of the copyright is not always the author):</p>
<blockquote><ul>
<li><em>Post the article&#8217;s title, author and date the article was written.</em></li>
<li><em>Post the website location of the article, including the site name and a link to the website.</em></li>
<li><em>Post an excerpt of the article, which is just a few sentences or a maybe a single paragraph from the article.</em></li>
<li><em>Use the phrase, &#8220;read more about this here&#8221; or &#8220;click here for the full article&#8221; and make it a direct link to the article.</em></li>
<li><em>Make additional comments about the article or the topic that makes your post your own instead of just a copy of something from another site.</em></li>
</ul>
</blockquote>
</div>
<p>There will be a few who may object, but I have found that using only small portions of a work and giving proper credit (typing their name just isn&#8217;t enough) and linking to them turns you into a credible and responsible reporter of important information.</p>
<p>Pictures and other graphics are another matter. It&#8217;s not like you can post just a portion of the image. You can&#8217;t even just make the picture smaller or alter it in some small way in your attempt at fair use. But you can describe the talent you have discovered and you can post a link to the picture. Some sites will let you hot-link to an image (using <strong>[IMG]</strong> or <strong>&lt;img src=</strong> code to display the image in your message directly from the site you found it) and sometimes they will allow you to download the image to your own site and display the image in your message from there. The point is, you must have permission to use an image or any work that doesn&#8217;t belong to you and the process is very simple, even if time consuming.</p>
<p>Everyone wants to be helpful &#8211; a hero of sorts. Be a humble hero and honor the hard work and the talent that goes into creating the works you admire so much that you want to share them with others.</p>
<blockquote><p>For more information on copyright, please visit these informative sites:</p>
<ul>
<li><a target="_new" href="http://www.templetons.com/brad/copymyths.html"><strong>10 Big Myths About Copyright</strong></a></li>
<li><a target="_new" href="http://www.whatiscopyright.org/"><strong>What Is Copyright Protection</strong></a></li>
<li><a target="_new" href="http://www.copyright.gov/"><strong>U.S. Copyright Office</strong></a></li>
<li><a target="_new" href="http://en.wikipedia.org/wiki/Copyright"><strong>Wikipedia on Copyright</strong></a></li>
<li><a target="_new" href="http://www.wipo.int/portal/index.html.en"><strong>World Intellectual Property Organization</strong></a></li>
</ul>
</blockquote>
<p><small>Author&#8217;s Note: This article was originally posted as a reply to a forum post and then converted to <a target="_new" href="http://www.theadminzone.com/forums/showthread.php?t=23985">an article at <strong>The Admin Zone</strong></a> by the webmaster. Had I been asked first, I would have gladly edited the piece to what you see here and given my permission to re-print it. Unfortunately, I wasn&#8217;t asked until after they published it.</small></p>
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