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			<category><![CDATA[Latest]]></category>
			<lastBuildDate>Sat, 19 Sep 2026 00:00:50 +0000</lastBuildDate>
	<pubDate>Sat, 19 Sep 2026 00:00:50 +0000</pubDate>

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				<title><![CDATA[A Fintech Founder Shares the 5 Numbers That Reveal Whether Your Business Can Survive a Downturn]]></title>
		<description><![CDATA[Learn the five metrics that matter most when growth slows and pressure rises. From retention and margins to CAC and payback periods, this guide explains how to measure whether your business can truly withstand a downturn.]]></description>
		<pubDate>Fri, 18 Sep 2026 18:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Ksenia Yudina]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/starting-a-business/a-fintech-founder-shares-the-5-numbers-that-reveal-whether/504428</guid>
		<link>https://www.entrepreneur.com/starting-a-business/a-fintech-founder-shares-the-5-numbers-that-reveal-whether/504428</link>

						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Learn the five metrics that matter most when growth slows and pressure rises. From retention and margins to CAC and payback periods, this guide explains how to measure whether your business can truly withstand a downturn.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[J Studios | Getty Images]]></media:credit>
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				<media:keywords><![CDATA[FinTech, Growth Strategies, Starting a Business]]></media:keywords>
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				<title><![CDATA[How to Figure Out What Your Business Really Looks Like Online — and Make It Even Better]]></title>
		<description><![CDATA[Before a customer contacts you, they've already met you online and formed an opinion. Here's how to make your first impression unforgettable.]]></description>
		<pubDate>Fri, 18 Sep 2026 22:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Tonia Ryan]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/building-a-business/how-to-figure-out-what-your-business-really-looks-like-online-and-make-it-even-better</guid>
		<link>https://www.entrepreneur.com/building-a-business/how-to-figure-out-what-your-business-really-looks-like-online-and-make-it-even-better</link>

						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Before a customer contacts you, they've already met you online and formed an opinion. Here's how to make your first impression unforgettable.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[miniseries | Getty Images]]></media:credit>
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				<media:keywords><![CDATA[Branding, Build Your Business, Building a Brand, building a business, Building Your Online Presence, business branding, Grow Your Business, Growing a Business, Online Presence, Online Reputation]]></media:keywords>
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				<title><![CDATA[Why Smart Leaders Make Bad Decisions Under Pressure — and It Isn’t a Lack of Discipline]]></title>
		<description><![CDATA[Why do smart, experienced leaders still make bad decisions under pressure? The answer may have less to do with discipline and more to do with how we design the environments in which decisions happen.]]></description>
		<pubDate>Fri, 18 Sep 2026 18:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Dr. Harshit Jain]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/leadership/why-smart-leaders-make-bad-decisions-under-pressure-and/505213</guid>
		<link>https://www.entrepreneur.com/leadership/why-smart-leaders-make-bad-decisions-under-pressure-and/505213</link>

						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Why do smart, experienced leaders still make bad decisions under pressure? The answer may have less to do with discipline and more to do with how we design the environments in which decisions happen.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[ismagilov | Getty Images]]></media:credit>
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				<media:keywords><![CDATA[Leadership, Leadership Qualities, Leadership Skills, Making Decisions, pressure, Stress Management]]></media:keywords>
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				<title><![CDATA[This 27-Year-Old Left Wall Street to Create a Product That ‘Gives People Time Back.’ It Hit $10,000 in Sales in 36 Hours.]]></title>
		<description><![CDATA[Maria Cabral Menezes worked as a trader before deciding to risk it all and start her own business.]]></description>
		<pubDate>Fri, 18 Sep 2026 20:36:41 GMT</pubDate>

		<dc:creator><![CDATA[Sherin Shibu]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/building-a-business/this-27-year-old-left-wall-street-to-create-a-product-that-gives-people-time-back-it-hit-10000-in-sales-in-36-hours</guid>
		<link>https://www.entrepreneur.com/building-a-business/this-27-year-old-left-wall-street-to-create-a-product-that-gives-people-time-back-it-hit-10000-in-sales-in-36-hours</link>

						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Maria Cabral Menezes worked as a trader before deciding to risk it all and start her own business.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[WashWise]]></media:credit>
															<media:title type="html"><![CDATA[Maria Cabral Menezes. Credit: WashWise]]></media:title>
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				<media:keywords><![CDATA[Citadel, Entrepreneurs, Growth Strategies, Laundry Business, Leadership, Lifestyle, Product Development, Starting a Business]]></media:keywords>
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				<title><![CDATA[Emotional Resilience Is a Leadership Strategy, Not a Personality Trait. Here’s How to Build It.]]></title>
		<description><![CDATA[For leaders, emotional resilience can mean the difference between simply reacting to pressure and leading through it with clarity.]]></description>
		<pubDate>Fri, 18 Sep 2026 18:30:00 GMT</pubDate>

		<dc:creator><![CDATA[Martin Rowinski]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/leadership/emotional-resilience-is-a-leadership-strategy-not-a-personality-trait-heres-how-to-build-it</guid>
		<link>https://www.entrepreneur.com/leadership/emotional-resilience-is-a-leadership-strategy-not-a-personality-trait-heres-how-to-build-it</link>

						<category><![CDATA[Leadership]]></category>
				
						<content:encoded><![CDATA[For leaders, emotional resilience can mean the difference between simply reacting to pressure and leading through it with clarity.]]></content:encoded>
				
									<media:content medium="image" url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/emotional-resilience-leadership-0926_g2156044872.jpg">
					<media:thumbnail url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/emotional-resilience-leadership-0926_g2156044872.jpg"/>
															<media:credit role="photographer"><![CDATA[Maria Korneeva | Getty Images]]></media:credit>
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				<media:keywords><![CDATA[Emotional Intelligence, Emotions, Entrepreneurs, Leadership, Resilience, Stress, uncertainty]]></media:keywords>
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				<title><![CDATA[Your Prospective Clients Aren’t Reading the Information You Give Them. Here’s How to Communicate More Effectively.]]></title>
		<description><![CDATA[Prospective clients don’t read anymore. Here’s how businesses can adapt, from repetition to A/B testing, to make sure important information gets through.]]></description>
		<pubDate>Fri, 18 Sep 2026 18:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Brian Taylor]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/entrepreneurs/your-prospective-clients-arent-reading-the-information-you-give-them-heres-how-to-communicate-more-effectively</guid>
		<link>https://www.entrepreneur.com/entrepreneurs/your-prospective-clients-arent-reading-the-information-you-give-them-heres-how-to-communicate-more-effectively</link>

						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Prospective clients don’t read anymore. Here’s how businesses can adapt, from repetition to A/B testing, to make sure important information gets through.]]></content:encoded>
				
									<media:content medium="image" url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/communicating-more-effectively-0926-g-2199521413.jpg">
					<media:thumbnail url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/communicating-more-effectively-0926-g-2199521413.jpg"/>
															<media:credit role="photographer"><![CDATA[Khafizh Amrullah | Getty Images]]></media:credit>
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				<media:keywords><![CDATA[Clients, Communication, Customers, Entrepreneurs]]></media:keywords>
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				<title><![CDATA[Your Merch Could Be a Marketing Goldmine. Stop Treating It Like a Cash Grab.]]></title>
		<description><![CDATA[Merch should be about building loyalty and spreading your brand —not squeezing more money out of customers.]]></description>
		<pubDate>Fri, 18 Sep 2026 18:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Gene Marks]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/your-merch-could-be-a-marketing-goldmine-stop-treating-it-like-a-cash-grab</guid>
		<link>https://www.entrepreneur.com/business-news/your-merch-could-be-a-marketing-goldmine-stop-treating-it-like-a-cash-grab</link>

						<category><![CDATA[Business News]]></category>
				
						<content:encoded><![CDATA[Merch should be about building loyalty and spreading your brand —not squeezing more money out of customers.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[heshphoto | Getty Images]]></media:credit>
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				<media:keywords><![CDATA[Brand Building, entrepreneruship, Merchandising]]></media:keywords>
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				<title><![CDATA[Warren Buffett Steps Down as Berkshire Chairman After 61 Years: ‘Father Time Always Wins’]]></title>
		<description><![CDATA[Buffett’s son Howard, 71, will assume the chairman role effective immediately. ]]></description>
		<pubDate>Fri, 18 Sep 2026 17:33:18 GMT</pubDate>

		<dc:creator><![CDATA[Sherin Shibu]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/warren-buffett-steps-down-as-berkshire-chairman-after-61-years</guid>
		<link>https://www.entrepreneur.com/business-news/warren-buffett-steps-down-as-berkshire-chairman-after-61-years</link>

						<category><![CDATA[Business News]]></category>
				
						<content:encoded><![CDATA[Buffett’s son Howard, 71, will assume the chairman role effective immediately. ]]></content:encoded>
				
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				<media:keywords><![CDATA[Berkshire Hathaway, Board of Directors, Chairman, Entrepreneurs, Greg Abel, Leadership, News and Trends, Warren Buffett]]></media:keywords>
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				<title><![CDATA[Your Brand Is Invisible to AI Search Engines. You Just Don’t Know It Yet.]]></title>
		<description><![CDATA[For 20 years, being found online meant showing up on page one of Google. Today, the game has changed thanks to AI search. Here's how.]]></description>
		<pubDate>Fri, 18 Sep 2026 17:30:00 GMT</pubDate>

		<dc:creator><![CDATA[Lior Eldan]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/your-brand-is-invisible-to-ai-search-engines-you-just-dont-know-it-yet</guid>
		<link>https://www.entrepreneur.com/business-news/your-brand-is-invisible-to-ai-search-engines-you-just-dont-know-it-yet</link>

						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[For 20 years, being found online meant showing up on page one of Google. Today, the game has changed thanks to AI search. Here's how.]]></content:encoded>
				
									<media:content medium="image" url="https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/09/brand-invisible-to-ai-search-engine-0926-g-1430393066.jpg">
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															<media:credit role="photographer"><![CDATA[Getty Images]]></media:credit>
																			</media:content>
					
				<media:keywords><![CDATA[Ai search, Artificial Intelligence, Artificial Intelligence (AI), Branding, building a business, business branding, Business News, Tech, Technology]]></media:keywords>
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				<title><![CDATA[AI Has a Cost Most Companies Aren’t Accounting for Yet. Here’s What They’re Missing. ]]></title>
		<description><![CDATA[The true cost of AI isn’t just tokens, GPUs, or infrastructure. It’s how AI changes the way people think, question and make decisions. ]]></description>
		<pubDate>Fri, 18 Sep 2026 17:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Chetan Alsisaria]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/tech/ai-has-a-cost-most-companies-arent-accounting-for-yet-heres-what-theyre-missing</guid>
		<link>https://www.entrepreneur.com/business-news/tech/ai-has-a-cost-most-companies-arent-accounting-for-yet-heres-what-theyre-missing</link>

						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[The true cost of AI isn’t just tokens, GPUs, or infrastructure. It’s how AI changes the way people think, question and make decisions. ]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[lvcandy | Getty Images]]></media:credit>
																			</media:content>
					
				<media:keywords><![CDATA[Ai adoption, AI tools, artifical intelligence, Leadership, Technology]]></media:keywords>
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