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				<title><![CDATA[5 Ways to Get Your New Brand Into AI Search Results]]></title>
		<description><![CDATA[A practical guide for new brands on how to get discovered and recommended by AI tools like ChatGPT, Gemini and Claude.]]></description>
		<pubDate>Fri, 24 Apr 2026 23:30:00 GMT</pubDate>

		<dc:creator><![CDATA[Simon Moser]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/building-a-business/grow-your-business/5-ways-to-get-your-new-brand-into-ai-search-results</guid>
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						<category><![CDATA[Entrepreneurs]]></category>
				
						<content:encoded><![CDATA[A practical guide for new brands on how to get discovered and recommended by AI tools like ChatGPT, Gemini and Claude.]]></content:encoded>
				
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				<title><![CDATA[Stop Letting Good Ideas Die in the Middle of Your Organization — Fix Bottlenecks and Keep Ideas Moving]]></title>
		<description><![CDATA[Strategy often fails in translation. Learn how the best leaders keep the lines of communication open and keep innovation alive even in massive corporations.]]></description>
		<pubDate>Fri, 24 Apr 2026 19:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Demos Parneros]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/leadership/stop-letting-good-ideas-die-in-the-middle-of-your/503811</guid>
		<link>https://www.entrepreneur.com/leadership/stop-letting-good-ideas-die-in-the-middle-of-your/503811</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Strategy often fails in translation. Learn how the best leaders keep the lines of communication open and keep innovation alive even in massive corporations.]]></content:encoded>
				
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				<title><![CDATA[Gross vs. Net Revenue — Know the Difference (or Pay for It Later)]]></title>
		<description><![CDATA[Most business owners obsess over gross revenue, but it's net revenue that reveals whether you're actually building something profitable.]]></description>
		<pubDate>Fri, 24 Apr 2026 19:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Makena Finger Zannini]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/money-finance/the-gross-vs-net-revenue-trap-that-can-sink-your-business/504088</guid>
		<link>https://www.entrepreneur.com/money-finance/the-gross-vs-net-revenue-trap-that-can-sink-your-business/504088</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Most business owners obsess over gross revenue, but it's net revenue that reveals whether you're actually building something profitable.]]></content:encoded>
				
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				<title><![CDATA[Your Patent Will Expire. Here’s What You Need to Do Next to Keep Innovating Legally.]]></title>
		<description><![CDATA[Patents do expire, but smart companies do not rely on a single filing to stay protected. Here's what you need to know.]]></description>
		<pubDate>Fri, 24 Apr 2026 18:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Thomas Franklin]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/growing-a-business/how-to-stay-protected-after-your-patent-expires/503760</guid>
		<link>https://www.entrepreneur.com/growing-a-business/how-to-stay-protected-after-your-patent-expires/503760</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Patents do expire, but smart companies do not rely on a single filing to stay protected. Here's what you need to know.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[Irina Vodneva | Getty Images]]></media:credit>
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				<media:keywords><![CDATA[Entrepreneurs, Intellectual Property, Inventions, Legal, Patents]]></media:keywords>
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				<title><![CDATA[AI Can Supercharge Your Marketing — But Only If You Get This 1 Thing Right First]]></title>
		<description><![CDATA[AI is making it easier than ever to create content, but without a clear strategy, more output can lead to weaker results.]]></description>
		<pubDate>Fri, 24 Apr 2026 17:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Jessica Wong]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/growing-a-business/ai-wont-improve-your-marketing-unless-you-do-this-first/503753</guid>
		<link>https://www.entrepreneur.com/growing-a-business/ai-wont-improve-your-marketing-unless-you-do-this-first/503753</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[AI is making it easier than ever to create content, but without a clear strategy, more output can lead to weaker results.]]></content:encoded>
				
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				<title><![CDATA[Are You an Escapist Leader Ignoring What Your Team Needs Most?]]></title>
		<description><![CDATA[In uncertain times, employees don't need perfect leaders — they need present, honest and empathetic ones.]]></description>
		<pubDate>Fri, 24 Apr 2026 16:30:00 GMT</pubDate>

		<dc:creator><![CDATA[Melva LaJoy Legrand]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/leadership/when-did-escapism-become-leaderships-go-to-strategy/504020</guid>
		<link>https://www.entrepreneur.com/leadership/when-did-escapism-become-leaderships-go-to-strategy/504020</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[In uncertain times, employees don't need perfect leaders — they need present, honest and empathetic ones.]]></content:encoded>
				
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				<media:keywords><![CDATA[Empathetic, Empathy, Leadership, Leadership Qualities, Leadership Skills, Thought Leaders]]></media:keywords>
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				<title><![CDATA[Why Market Uncertainty is the Best Time to Steal From Your Competition]]></title>
		<description><![CDATA[Market downturns create rare windows for bold companies to pull ahead, as competitors cut budgets and freeze hiring while others continue investing in marketing, talent and efficiency to gain an edge.]]></description>
		<pubDate>Fri, 24 Apr 2026 14:30:00 GMT</pubDate>

		<dc:creator><![CDATA[Slava Bogdan]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/growing-a-business/why-turbulence-is-the-best-time-to-steal-your-competitors/504049</guid>
		<link>https://www.entrepreneur.com/growing-a-business/why-turbulence-is-the-best-time-to-steal-your-competitors/504049</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Market downturns create rare windows for bold companies to pull ahead, as competitors cut budgets and freeze hiring while others continue investing in marketing, talent and efficiency to gain an edge.]]></content:encoded>
				
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				<media:keywords><![CDATA[Competition, Competitive Advantages, Growth, Growth Strategies, Success Strategies]]></media:keywords>
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				<title><![CDATA[Still Betting Your Business on Hype? Why Serious Ecommerce Owners Are Focusing on Stability First]]></title>
		<description><![CDATA[Ecommerce is undergoing a strategic shift: Entrepreneurs are moving away from hype-driven growth toward operational stability. Here's why it's the new competitive advantage.]]></description>
		<pubDate>Fri, 24 Apr 2026 14:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Daria Shaposhnikova]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/growing-a-business/if-your-business-still-chases-hype-youre-already/503573</guid>
		<link>https://www.entrepreneur.com/growing-a-business/if-your-business-still-chases-hype-youre-already/503573</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Ecommerce is undergoing a strategic shift: Entrepreneurs are moving away from hype-driven growth toward operational stability. Here's why it's the new competitive advantage.]]></content:encoded>
				
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				<title><![CDATA[Free Webinar | May 20: Get Big Marketing Results With a Small Budget]]></title>
		<description><![CDATA[Join 5x entrepreneur Ramon Ray for a live, practical workshop on how to generate real visibility, credibility and sales without overspending.]]></description>
		<pubDate>Fri, 24 Apr 2026 14:00:00 GMT</pubDate>

		<dc:creator><![CDATA[Entrepreneur Staff]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/growing-a-business/free-webinar-may-20-get-big-marketing-results-with-a/504138</guid>
		<link>https://www.entrepreneur.com/growing-a-business/free-webinar-may-20-get-big-marketing-results-with-a/504138</link>

		
		
						<category><![CDATA[Building a Business]]></category>
				
						<content:encoded><![CDATA[Join 5x entrepreneur Ramon Ray for a live, practical workshop on how to generate real visibility, credibility and sales without overspending.]]></content:encoded>
				
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															<media:credit role="photographer"><![CDATA[Courtesy of Ramon Ray]]></media:credit>
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				<media:keywords><![CDATA[Big Four, Credibility, Entrepreneurs, Entrepreneurship, Grow Your Business, Growing a Business, Growth Strategies, Marketing, Marketing Strategies, Online Marketing, Small Businesses]]></media:keywords>
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				<title><![CDATA[Want a Successful Career? Amazon CEO Andy Jassy Has Some Blunt Advice for Gen Z Workers]]></title>
		<description><![CDATA[Andy Jassy’s own early career was marked by experimentation and figuring out what he didn’t want to do. ]]></description>
		<pubDate>Fri, 24 Apr 2026 17:53:34 GMT</pubDate>

		<dc:creator><![CDATA[Sherin Shibu]]></dc:creator>
				<dc:language>en</dc:language>
		<dc:publisher>Entrepreneur</dc:publisher>
		<guid>https://www.entrepreneur.com/business-news/amazon-ceo-andy-jassy-career-advice-gen-z-pay-your-dues</guid>
		<link>https://www.entrepreneur.com/business-news/amazon-ceo-andy-jassy-career-advice-gen-z-pay-your-dues</link>

		
		
						<category><![CDATA[Business News]]></category>
				
						<content:encoded><![CDATA[Andy Jassy’s own early career was marked by experimentation and figuring out what he didn’t want to do. ]]></content:encoded>
				
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