Marketing

I built DirJournal in 2007 and nearly shut it down in 2026. Instead, I spent two and a half months rebuilding it from the ground up — 30,000 listings, 7,731 redirects and one very long 404 report later, here is what I learned about why human curation still beats automation at scale.

A lot of entrepreneurs are sitting on gold mines and don't even realize that the businesses they already own could be collaborating with each other. Here's the real breakdown.

AI tools are putting brands in front of more consumers than ever. But new research shows that only 15% of consumers actually trust the AI recommendations they receive.

Damiano Messineo merged his two passions: business and food.

In fast-moving environments where investors, journalists and customers rely on quick interpretation, the first sentence or the first 10 seconds often determines everything that follows.

AI engines are explaining your company before buyers click your site, read your pitch deck or talk to sales. If that answer is vague, outdated or missing, that is now your real first impression.

Harrison Nastasi and Justin Iannelli wanted to innovate in the snack aisle.

In high-friction industries, customers don't choose the cheapest option. Customer choose the one they trust. Here's why that changes everything about how companies should be built.

The gap between marketing dashboards and boardroom decisions is behavioral, not strategic. Here's how to close it.

In the services market, discount-driven users aren't bargain hunters with low loyalty — they're decisive buyers navigating a crowded, price-transparent landscape.

Caroline Dai had always been passionate about consumer brands.

AI copy is fast, cheap and increasingly hard to distinguish from the real thing. That last part is the problem.

A strategic perspective on why conversion problems live upstream of search — and what to do about it.

Learn why the smartest founders are replacing traditional marketers with "Narritects" who bring clarity, consistency and strategic storytelling back to the center of growth.

Consumers are bombarded daily by overly complex ecommerce journeys. Now is your chance to beat the competition in your market by giving buyers the simplicity they want.

Zechariah Thomas is on a mission to make sports more accessible.

Dr. Forbes Riley made $100,000 in her first month of teaching her pitching technique online.

AI search is driving traffic. Here's how successful teams are measuring it.

To stand out, chains are borrowing 'drops' from sneaker culture, serving up merch and food to restaurant fans.

New research reveals a dangerous disconnect between where marketing leaders are investing and where buyers are actually making decisions.

In 2008, I made a decision that crippled my revenue until 2010. In 2020, a similar situation arose, but this time, I tried another tactic — and the results led to us nearly doubling revenue in 5 years.