Entrepreneur: Sales and Marketing

Google+ Adds New Local Listings Tab for Businesses

Wed, 30 May 2012 17:30:00 GMT

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.

5 Ways to Master Social Media Multitasking

Wed, 30 May 2012 14:00:00 GMT

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.

Driving Awareness with Vehicle Advertising

Wed, 30 May 2012 10:00:00 GMT

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.

Will It Always Be Fun and Gamification?

Tue, 22 May 2012 18:19:12 GMT

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).

Forget Reality TV. Business Owners Benefit from Local Contests

Thu, 17 May 2012 14:04:00 GMT

Local business competitions are growing more popular. Is it time for your company to enter one?

Finding the Best Time to Post to Social Networks

Wed, 16 May 2012 16:34:00 GMT

Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.

How to Create a Social Media Content Strategy (Video)

Tue, 15 May 2012 13:00:00 GMT

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.

Three Steps to More Word-of-Mouth -- and More Business

Mon, 14 May 2012 13:00:00 GMT

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.

How to Get Your Content Shared More on Pinterest

Mon, 14 May 2012 12:00:00 GMT

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.

The Imagination: A Sustainable Resource for Online Lead Generation

Fri, 11 May 2012 00:22:00 GMT

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.

How Not to Be a Spammer When Marketing Your Business

Thu, 10 May 2012 12:00:00 GMT

From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.

5 Tips on How to Present Like Steve Jobs

Tue, 08 May 2012 16:00:00 GMT

Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.

The Five Broad Strokes of Marketing

Tue, 08 May 2012 15:00:00 GMT

Master these five ideas, and you will be well on your way to becoming a master marketer.

Why Forums May Be the Most Powerful Social Media Channel for Brands

Mon, 07 May 2012 13:00:00 GMT

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.

The Do's and Don'ts for Marketing With Pinterest

Fri, 04 May 2012 14:00:00 GMT

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Fri, 04 May 2012 11:02:00 GMT

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Thu, 03 May 2012 19:00:00 GMT

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.

7 Tips for Networking

Thu, 03 May 2012 14:07:00 GMT

Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Here's some advice for building professional relationships.

Women Are More Social -- When It Comes to Social Media, That Is

Wed, 02 May 2012 21:29:00 GMT

A new report shows women are the major players in social media. Time to tweak your marketing?

Social Media Tips for Professionals

Tue, 01 May 2012 18:00:00 GMT

Top strategies on how to use social media for financial planners, real-estate agents and attorneys.

5 Easy Steps to Measure Social Media Campaigns

Mon, 30 Apr 2012 11:00:00 GMT

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.

When It Comes to Networking, Farmers Will Always Beat Hunters

Thu, 26 Apr 2012 18:00:00 GMT

Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.

5 Ways to Build a Solid Email Marketing List

Wed, 25 Apr 2012 12:00:00 GMT

Keeping in touch with your best prospects will draw them back to your website to buy.

When Outsourcing Social Media Marketing Makes Sense (Video)

Fri, 20 Apr 2012 13:00:00 GMT

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.

Want Better Twitter Results? Try These Effective Types of Tweets

Thu, 19 Apr 2012 17:30:00 GMT

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.