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	<description>e-strategies + ePharma + Biotech  = the future is now.</description>
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		<itunes:summary>e-strategies + ePharma + Biotech = the future is now.</itunes:summary>
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		<title>Hôpital : le match tarifaire privé contre public</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/MldtAzwR7cs/</link>
		<comments>http://www.e-PHARMArketing.com/2009/07/01/hopital-le-match-tarifaire-prive-contre-public/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 18:34:17 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[A la une !]]></category>
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		<category><![CDATA[hôpital]]></category>
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		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=495</guid>
		<description><![CDATA[La convergence privé-public en termes de T2A a du plomb dans l&#8217;aile . Du coup le privé (la FHP ) doit démontrer qu&#8217;il n&#8217;est pas plus cher que le public, comment faire ?
Hostocomparateur   bien sûr ! Une réponse que n&#8217;aurait pas désavoué E LECLERC &#8230;. fondée sur 50 actes &#8220;bien&#8221; choisis ! le [...]]]></description>
			<content:encoded><![CDATA[<p>La <strong>convergence privé-public en termes de T2A a du plomb dans l&#8217;aile</strong> . Du coup le privé (la <a href="http://www.fhp.fr " target="_blank">FHP</a> ) doit démontrer qu&#8217;il n&#8217;est pas plus cher que le public, comment faire ?</p>
<p><a href="http://www.hostocomparateur.com" target="_blank"><strong>Hostocomparateur </strong> </a> bien sûr ! Une réponse que n&#8217;aurait pas désavoué E LECLERC &#8230;. fondée sur 50 actes &#8220;bien&#8221; choisis ! le comparateur de tarifs <strong><a href="http://www.hostocomparateur.com" target="_blank"><strong>Hostocomparateur </strong> </a> </strong> éveille notre fibre citoyenne en calculant l&#8217;économie pour la collectivité ! Le privé fait très très fort&#8230;</p>
<blockquote><p><strong>&#8220;qu&#8217;est-ce qui justifie encore qu&#8217;un accouchement coûte à la Sécurité sociale 3140 € à l&#8217;hôpital public et seulement 2742 € dans une clinique ?&#8221;</strong></p></blockquote>
<p>Du coup le public (<a href="http://www.fhf.fr" target="_blank"><strong>la FHF</strong> </a> ) est très énervé (très très très énervé) et répondra par conférence de presse.<a href="http://www.rue89.com/2009/07/01/hostocomparateur-les-cliniques-privees-defient-lhopital" target="_blank"><strong><br />
Rue 89</strong> </a> (bien informée) nous en dit plus :</p>
<blockquote>
<ul>
<li><strong>seulement 50 actes sont choisis sur 2 100 au total,</strong> et ce sont les actes les plus courants dans les cliniques. Or l&#8217;hôpital est le seul à accueillir ce qui est rare et aléatoire, il « fait par définition tout ce que les autres ne font pas, car c&#8217;est trop cher », répète la FHF.</li>
<li>des <strong>erreurs factuelles</strong> ont été relevées au moins sur deux cas : les cliniques oublient d&#8217;intégrer honoraires médicaux sur les soins paliatifs et accouchements avec complication, assure la FHF.</li>
<li> les cliniques privées se sont bien gardées d&#8217;ajouter les <strong>dépassements honoraires </strong> des médecins libéraux et les suppléments chambres seuls qui coûtent cher… mais aux mutuelle.</li>
<li><strong>les prestations d&#8217;imagerie et de biologie</strong> très souvent réalisées en dehors et facturées à la Sécu seraient exclues du calcul, ce que contestent les cliniques.</li>
<li> Enfin, <strong>la compareraison acte par acte n&#8217;a pas de sens</strong> alors que cliniques comme hôpitaux sont des structures globales, incluant services d&#8217;urgences et menant des actions de prévention.</li>
</ul>
</blockquote>
<p style="text-align: center;"><strong>Alors qu&#8217;en pensez-vous ? Fluidification via internet ? Comparaison fallacieuse ? Légitime réponse ? Au plaisir de vous lire !!!</strong></p>




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		<title>MEDIC France, le “Portail médicament” du gouvernement = HAS + AFSSAPS + THESORIMED</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/zvi6o13gyUI/</link>
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		<pubDate>Tue, 30 Jun 2009 22:00:09 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Public Health]]></category>
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		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=491</guid>
		<description><![CDATA[Annoncé par Roselyne Bachelot fin 2008, ce portail devait permettre de répondre au besoin exprimé à plusieurs reprises par de nombreux acteurs du monde de la santé souhaitant s’appuyer sur une base d’information publique sur les médicaments.
Le portail est directement lié aux instances responsables : Ministère, Agence française de sécurité sanitaire des produits de santé (Afssaps), Haute Autorité [...]]]></description>
			<content:encoded><![CDATA[<p>Annoncé par Roselyne Bachelot fin 2008, ce <a href="http://www.portailmedicaments.sante.gouv.fr/page-2.html" target="_blank">portail</a> devait permettre de répondre au besoin exprimé à plusieurs reprises par de nombreux acteurs du monde de la santé souhaitant s’appuyer sur une base d’information publique sur les médicaments.</p>
<blockquote><p>Le portail est directement lié aux instances responsables : Ministère, Agence française de sécurité sanitaire des produits de santé (Afssaps), Haute Autorité de Santé (HAS), Union nationale des caisses d’assurance maladie (Uncam).</p>
<p>Il s’appuie en outre, sur une base de données sur les médicaments (<a href="http://www.giesips.org/pages/thesorimede_pratique.aspx" target="_blank">THESORIMED</a>), créée par le groupement d’intérêt économique système d’informations des produits de santé (Gie-Sips) et constituée d’informations validées.</p></blockquote>
<p>En pratique le &#8220;portail&#8221; est une page de liens vers les structures, le plus intéressant et nouveau c&#8217;est <a href="http://www.giesips.org/pages/thesorimede_pratique.aspx" target="_self">THESORIMED</a>, la BDD médicament du gouvernement. Mais elle est payante si on veut l&#8217;intégrer dans un logiciel de prescription&#8230;</p>
<p>Beaucoup de bruit pour vraiment pas grand chose&#8230;</p>




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		<title>Grippe A H1N1 SWINE FLU – Google map de la pandémie grippe A H1N1 anciennement dite grippe porcine</title>
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		<pubDate>Sat, 13 Jun 2009 18:39:16 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[A la une !]]></category>
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		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=447</guid>
		<description><![CDATA[Merci aux lecteurs voici un autre lien : number_of_h1n1_confirmed_cases

]]></description>
			<content:encoded><![CDATA[<p>Merci aux lecteurs voici un autre lien : <a href="http://www.up2maps.net/report/blondin/World/number_of_h1n1_confirmed_cases.html" target="_blank">number_of_h1n1_confirmed_cases</a><br />
<span style="font-size: small;"><span></p>
<p><iframe src="http://flutracker.rhizalabs.com/flu/gmap0906131056.html?lat=0&#038;lon=0&#038;zoom=2" width="550" height="1110" style="border:none;" frameborder="0"</iframe></p>
<p>Le ministère de la santé a conservé son sous-domaine, <a title="http://www.grippe-aviaire.gouv.fr/" href="http://www.grippe-aviaire.gouv.fr/" target="_blank"><strong>grippe-aviaire.gouv.fr</strong> </a>qui duplique <a href="http://www.pandemie-grippale.gouv.fr/" target="_blank"><strong>pandemie-grippale.gouv.fr/</strong></a><strong> </strong>et la france reste en niveau 5A <img src='http://www.e-PHARMArketing.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> ) jusqu&#8217;à preuve du contraire.</p>
<p>En attendant le site gouvernemental est vraiment complet et notamment nous informe <a title="http://www.grippeaviaire.gouv.fr/monquotidienenpandemie/?lang=fr" href="http://www.grippeaviaire.gouv.fr/monquotidienenpandemie/?lang=fr" target="_blank"><strong>sur la vie quotidienne en sitation de pandémie</strong> </a> . L&#8217;activité économique ne va pas s&#8217;améliorer &#8230;.</p>
<p>Un extrait :</p>
<div id="content">
<div class="title">
<blockquote>
<h2>Les réunions</h2>
<p class="spip">Cependant, pour les réunions où chacun des participants doit être nécessairement présent, certaines dispositions devront être prises :<br />
<img src="http://www.grippe-aviaire.gouv.fr/monquotidienenpandemie/dist/puce.gif" alt="-" width="8" height="11" /> veillez à ce que les tables soient bien nettoyées avant et après la réunion ;<br />
<img src="http://www.grippe-aviaire.gouv.fr/monquotidienenpandemie/dist/puce.gif" alt="-" width="8" height="11" /> <strong>évitez une trop forte concentration humaine dans la salle de réunion en respectant une distance de protection sanitaire de 2 mètres entre les participants</strong> . A ce titre, enlever une chaise sur deux ou trois, dans la salle de réunion, pourra être une bonne initiative ;<br />
<img src="http://www.grippe-aviaire.gouv.fr/monquotidienenpandemie/dist/puce.gif" alt="-" width="8" height="11" /> limitez la durée de chaque réunion ;<br />
<img src="http://www.grippe-aviaire.gouv.fr/monquotidienenpandemie/dist/puce.gif" alt="-" width="8" height="11" /> chacun devra respecter les <a class="spip_in" hreflang="en" href="http://www.grippe-aviaire.gouv.fr/monquotidienenpandemie/spip.php?rubrique16">règles d’hygiène</a> .</p>
</blockquote>
<p><span class="options"> <a class="send" href="http://www.grippe-aviaire.gouv.fr/monquotidienenpandemie/spip.php?page=envoi-ami&amp;lang=fr&amp;url=spip.php%3Fpage%3Darticle%26amp%3Blang%3Dfr%26amp%3Bid_article%3D83"> </a> <a class="small" href="javascript:%20selectStyleSheet('decrease');"> </a> </span></div>
<p class="p2"><strong></strong></p>
<blockquote>
<p class="spip"><strong>Si, en période de pandémie, des réunions regroupant plusieurs personnes en un même lieu ne peuvent être évitées, des précautions devront être prises. Il existe également des alternatives. Quant aux séminaires et colloques, ils devront être différés.</strong></p>
<p class="spip">De manière générale, à chaque fois que cela sera possible, les conférences téléphoniques, les <a href="http://www.meditailing.com" target="_blank">échanges d’informations via Internet ou les visioconférences seront</a> à privilégier.</p>
</blockquote>
</div>
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		<title>Etonnant ! Sondage TN SOFRES CNOM : 91% des Français favorables à l’usage des nouvelles technologies dans le cadre de l’exercice médical</title>
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		<pubDate>Sat, 06 Jun 2009 14:35:35 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
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		<category><![CDATA[Politique sanitaire]]></category>
		<category><![CDATA[Système de soins]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=472</guid>
		<description><![CDATA[Le Conseil national de l’Ordre des médecins publie les résultats d’un sondage inédit sur l’opinion du grand public et des médecins sur l’utilisation des technologies de l’information et de la communication (TIC) en santé.
Les fortes attentes exprimées par les personnes interrogées appellent à donner un véritable coup d’accélérateur au développement de l’usage des TIC dans [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>Le <strong>Conseil national de l’Ordre des médecins</strong> publie les résultats d’un sondage inédit sur l’opinion du grand public et des médecins sur l’utilisation des<strong> technologies de l’information et de la communication</strong> (TIC) en santé.</p>
<p>Les fortes attentes exprimées par les personnes interrogées appellent à donner <strong>un véritable coup d’accélérateur au développement de l’usage des TIC dans le cadre de l’exercice médical.</strong></p></blockquote>
<p><strong>Pour le grand public :</strong></p>
<ul>
<li>91% des personnes interrogées estiment que l’utilisation des outils informatiques dans l’exercice de la médecine est une <strong>bonne chose</strong> pour leur suivi médical</li>
<li>78% souhaitent avoir la possibilité de<strong> savoir qui </strong> a eu accès à leur dossier médical et quelles informations ont été consultées</li>
<li>75% souhaitent pouvoir connaître<strong> la teneur des messages qui ont été échangés sur leur compte </strong> par des médecins ou d’autres professionnels de santé.</li>
</ul>
<p><strong>Pour les médecins :</strong></p>
<ul>
<li>68% des médecins jugent la mise en place d’un <strong>dossier médical personnel informatisé</strong> et accessible par Internet utile dans le cadre de leur pratique quotidienne</li>
<li>62% d’entre eux jugent le déploiement d’une <strong>messagerie professionnelle sécurisée</strong> et dédiée aux médecins utile dans le cadre de leur pratique quotidienne</li>
<li>47% des médecins pensent que l’<strong>amélioration de la coopération entre les différents professionnels de santé </strong> sera le premier avantage du développement de l’utilisation des nouvelles technologies dans le cadre de la pratique médicale</li>
</ul>
<p>Plus de détails sur le <a href="http://www.conseil-national.medecin.fr/index.php?url=presse/article.php&amp;id=158" target="_blank">site du CNOM</a> dans la partie en accès libre ou <a href="http://www.web.ordre.medecin.fr/presse/sondagetic.pdf" target="_blank">le rapport en PDF</a></p>




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		<title>Bonnes Pratiques de Management appliquées à l’industrie pharmaceutique</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/vxHt-gOxISk/</link>
		<comments>http://www.e-PHARMArketing.com/2009/05/12/bonnes-bonnes-pratiques-de-management-appliquees-a-lindustrie-pharmaceutique/#comments</comments>
		<pubDate>Tue, 12 May 2009 20:38:37 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[A la une !]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=457</guid>
		<description><![CDATA[Le nouvel ouvrage d’Alain RUSTERHOLTZ
Bonnes Pratiques de Management appliquées à l&#8217;industrie pharmaceutique
est disponible aux éditions de LA BLOUSE BLANCHE
Pour le commander (90 euros TTC + 5 euros de frais de port en France)
adressez un chèque de 95 euros TTC à
LA BLOUSE BLANCHE 31, rue Rousselle 92800 PUTEAUX
ou envoyez un mail à BPM@lablouseblanche.com
(étudiants, chômeurs : nous [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">Le nouvel ouvrage d’Alain RUSTERHOLTZ<br />
<strong>Bonnes Pratiques de Management appliquées à l&#8217;industrie pharmaceutique</strong><br />
est disponible aux éditions de LA BLOUSE BLANCHE</p>
<p>Pour le commander (90 euros TTC + 5 euros de frais de port en France)<br />
adressez un chèque de 95 euros TTC à<br />
LA BLOUSE BLANCHE 31, rue Rousselle 92800 PUTEAUX</p>
<p>ou envoyez un mail à BPM@lablouseblanche.com<br />
(étudiants, chômeurs : nous contacter !)</p>
<blockquote><p>L’industrie pharmaceutique est coutumière des bonnes pratiques (laboratoire, fabrication, cliniques, pharmacovigilance). Elle n’en avait pas encore en matière de management. Cette lacune est désormais comblée. Dans ce livre, l’auteur nous définit quelques pratiques propres à améliorer le comportement de tout dirigeant d’équipe.</p>
<p>Il illustre les recettes par des exemples pris dans les grands départements spécifiques de cette industrie : R&amp;D, Médical, Affaires réglementaires, marketing, Visite médicale, Production,…</p>
<p>De plus, il complète cette revue par des référentiels de comportements managériaux. Enfin, chaque manager en herbe pourra voir quels sont les leviers permettant d’accéder à ces postes dans les principales filières.</p></blockquote>




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		<title>FT.com | Health Blog | Healthcare in France, who pays, and who supplies</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/b-sSRbhdDX8/</link>
		<comments>http://www.e-PHARMArketing.com/2009/05/08/ftcom-health-blog-healthcare-in-france-who-pays-and-who-supplies/#comments</comments>
		<pubDate>Fri, 08 May 2009 21:26:32 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Systeme de sante]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Public Health]]></category>
		<category><![CDATA[Santé publique]]></category>
		<category><![CDATA[sy]]></category>
		<category><![CDATA[Système de soins]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=460</guid>
		<description><![CDATA[Dans la série Vive la France ! (fait du bien en temps de crise) voici un article (du blog du Financial Time) qui nous permet de comprendre comment nous sommes vus depuis les US : &#34;le meilleur système de santé au Monde !&#34;.
FT.com &#124; Health Blog &#124; Healthcare in France, who pays, and who supplies [...]]]></description>
			<content:encoded><![CDATA[<p>Dans la série Vive la France ! (fait du bien en temps de crise) voici un article (du blog du Financial Time) qui nous permet de comprendre comment nous sommes vus depuis les US : &quot;le meilleur système de santé au Monde !&quot;.</p>
<p><a href="http://blogs.ft.com/healthblog/2009/04/30/healthcare-in-france-who-pays-and-who-supplies/#more-481">FT.com | Health Blog | Healthcare in France, who pays, and who supplies</a> .</p>




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		<title>Nouveaux moteurs de recherche 2.0 – Search engine (google labs, cuil,viewzi, dipity…)</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/wQ4c9SsMOD4/</link>
		<comments>http://www.e-PHARMArketing.com/2009/04/22/nouveaux-moteurs-de-recherche-20-search-engine-google-labs-cuilviewzi-dipity/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 20:15:58 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[engine 2.0]]></category>
		<category><![CDATA[search 2.0]]></category>
		<category><![CDATA[user collaborative]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=442</guid>
		<description><![CDATA[La recherche 2.0, voici les nouveaux acteurs :
Timelines
 
Newstimeline
Dipity 
User collaborative
websites Twine
feeds Toluu 
Search 2.0
 
Cuil
Viewzi 
Similar Image
 
Similar-images 




	
	
	
	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong>La recherche 2.0, voici les nouveaux acteurs :</strong></p>
<p><strong>Timelines<br />
<a href="http://newstimeline.googlelabs.com/" target="_blank"></a> </strong></p>
<blockquote><p><strong><a href="http://newstimeline.googlelabs.com/" target="_blank">Newstimeline</a><br />
<a href="http://www.dipity.com/" target="_blank">Dipity</a> </strong></p></blockquote>
<p><strong>User collaborative</strong></p>
<blockquote><p><strong>websites <a href="http://www.twine.com/" target="_blank">Twine</a><br />
feeds <a href="http://www.toluu.com" target="_blank">Toluu</a> </strong></p></blockquote>
<p><strong>Search 2.0<br />
<a href="http://www.cuil.com/" target="_blank"></a> </strong></p>
<blockquote><p><strong><a href="http://www.cuil.com/" target="_blank">Cuil</a><br />
<a href="http://www.viewzi.com" target="_blank">Viewzi</a> </strong></p></blockquote>
<p><strong>Similar Image<br />
<a href="http://similar-images.googlelabs.com/" target="_blank"></a> </strong></p>
<blockquote><p><strong><a href="http://similar-images.googlelabs.com/" target="_blank">Similar-images</a> </strong></p></blockquote>




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		<title>La FDA fait le ménage dans les Google adlinks pharma = fin de l’exception pharmaceutique</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/pcuedH-o3Yc/</link>
		<comments>http://www.e-PHARMArketing.com/2009/04/12/la-fda-fait-le-menage-dans-les-google-adlinks-pharma-fin-de-lexception-pharmaceutique/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 09:15:23 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[A la une !]]></category>
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		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=429</guid>
		<description><![CDATA[La FDA a fait quelques petites recherche Google, avec des Noms de Marque de médicaments.
Manifestement ce qu&#8217;elle a découvert ne lui a pas plu et un grand ménage est en cours. Un phénomène similaire pourrait bien se produire en europe&#8230;
FDA Warning Letters and Untitled Letters to Pharmaceutical Companies 2009   
Ce qui est encore [...]]]></description>
			<content:encoded><![CDATA[<p>La <strong>FDA</strong> a fait quelques petites <strong>recherche Google, avec des Noms de Marque de médicaments.</strong></p>
<p>Manifestement ce qu&#8217;elle a découvert ne lui a pas plu et un <strong>grand ménage</strong> est en cours. Un phénomène similaire pourrait bien se produire en europe&#8230;</p>
<p><strong>FDA <a title="FDA GOOGLE ADS ADLINKS PHARMA" href="http://www.fda.gov/cder/warn/warn2009.htm" target="_blank" title="FDA GOOGLE ADS ADLINKS PHARMA">Warning Letters and Untitled Letters to Pharmaceutical Companies 2009</a> </strong> <strong> </strong></p>
<p>Ce qui est encore plus intéressant (mais ne fait pas l&#8217;objet des mises en demeure) c&#8217;est que <strong>manifestement Google acceptait des URL redirigées sur des sites Brandés</strong> destinés aux patients ! Exemple, je recherche des mots clés reliés au cancer, je vois des liens sponsorisés sur le thème (sans marque de médicament) et en cliquant dessus je suis redirigé vers un site brandé de médicament. Elémentaire !</p>
<p>D&#8217;abord c&#8217;est en désaccord avec les &quot;policies&quot; google et l&#8217;on comprend bien que c&#8217;était une condition <em>sine qua none</em> de l&#8217;investissement&#8230; Comme quoi <strong>ces petites opacités technologiques</strong> finissent par disparaitre au fur et à mesure que l&#8217;<strong>on avance tous en compétence.</strong></p>




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		<item>
		<title>Prendre du recul sur la crise financière&gt;économique&gt;sociale  !</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/FlWb7ZugaPU/</link>
		<comments>http://www.e-PHARMArketing.com/2009/04/05/prendre-du-recul-sur-la-crise-financiereeconomiquesociale/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 10:10:26 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Big Pharma]]></category>
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		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=426</guid>
		<description><![CDATA[Prendre du recul, comprendre&#8230; C&#8217;est le rôle de la presse écrite . A lire, pour bien comprendre où nous pourrions être en train d&#8217;aller (d&#8217;où nous venons cela commence à être clair) et quelles sont les voies possibles.
A méditer aussi pour imaginer la place d&#8217;un service réel (le médicament, le device thérapeutique, le diagnostic préventif) [...]]]></description>
			<content:encoded><![CDATA[<p>Prendre du recul, comprendre&#8230; C&#8217;est le rôle de la <strong>presse écrite</strong> . A lire, pour bien comprendre où nous pourrions être en train d&#8217;aller (d&#8217;où nous venons cela commence à être clair) et quelles sont les voies possibles.</p>
<p>A méditer aussi pour imaginer <strong>la place d&#8217;un service réel</strong> (le médicament, le device thérapeutique, le diagnostic préventif) <strong>au sein d&#8217;une économie mondiale qui perd son aspect virtuel</strong> , pour redevenir avec fracas, bien réelle.</p>
<p>Donc voici l&#8217;excellent supplément des ECHOS, 16 pages pour comprendre ou nous allons, à toute vitesse !</p>
<p>Je serais ravi d&#8217;avoir vos commentaires, en particulier de savoir <strong>comment  voyez-vous la Pharma et les Biotechs au sein de cette révolution mondiale ? </strong> Merci.</p>
<p><strong><a href="http://www.e-PHARMArketing.com/wp-content/2009/04/crise-eco.pdf" target="_blank">Les Echos Supplement du 1 er Avril 2009 (pdf)</a> </strong></p>




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		<title>Are you Twittering with Pharm Exec Europe?</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/YagnpXpkY1M/</link>
		<comments>http://www.e-PHARMArketing.com/2009/04/04/are-you-twittering-with-pharm-exec-europe/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 05:52:11 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[e-marketing]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=418</guid>
		<description><![CDATA[In this week’s digital magazine 
Are you Twittering with Pharm Exec Europe?  
The number of European pharm execs using Twitter is growing by the day. @PharmExecDigi currently has almost 350 followers exchanging news and views on the micro-blogging platform. Join in   




	
	
	
	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial,Helvetica,sans-serif; font-size: x-small;"><strong>In this week’s digital magazine</strong> </span><br />
<a href="http://uklistmgr.advanstar.com/t/8815626/139128509/812934/0/" target="_blank"><strong><span style="font-family: Arial,Helvetica,sans-serif; color: #004b94; font-size: small;">Are you Twittering with Pharm Exec Europe?</span> </strong> </a><br />
<span>The number of European pharm execs using Twitter is growing by the day. @PharmExecDigi currently has almost 350 followers exchanging news and views on the micro-blogging platform. <span style="color: #004b94;"><strong><a href="http://uklistmgr.advanstar.com/t/8815626/139128509/817878/0/" target="_blank">Join in</a> </strong> </span> </span></p>




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		<title>L’ASIP et la relance du DMP – Docteur Jean Yves ROBIN</title>
		<link>http://feedproxy.google.com/~r/epharmarketing/~3/HH6f-ADhfMs/</link>
		<comments>http://www.e-PHARMArketing.com/2009/04/02/lasip-et-la-relance-du-dmp-docteur-jean-yves-robin/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 21:56:01 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[e-marketing]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=413</guid>
		<description><![CDATA[Depuis décembre 2008 Jean-Yves Robin est appelé à la direction du GIP-DMP pour assurer la relance du DMP  . Le DP pharmaceutique, en plein succès, imposait une relance de son cousin médical.
Le Dr Robin est un entrepreneur, fin connaisseur des systèmes d&#8217;information santé. Ses priorités sont les suivantes :

 assurer la mise en œuvre [...]]]></description>
			<content:encoded><![CDATA[<p>Depuis décembre 2008 Jean-Yves Robin est appelé à la direction du GIP-DMP pour assurer <strong><a title="Google search" href="http://www.google.fr/search?q=relance+du+DMP" target="_blank" title="Google search">la relance du DMP</a> </strong> . Le DP pharmaceutique, en plein succès, imposait une relance de son cousin médical.<br />
Le Dr Robin est un entrepreneur, fin connaisseur des systèmes d&#8217;information santé. Ses priorités sont les suivantes :</p>
<ul>
<li> assurer la mise en œuvre de la relance du DMP et donner au projet la lisibilité dont les différentes parties prenantes ont besoin ;</li>
</ul>
<ul>
<li>proposer, en concertation avec tous les acteurs concernés, un «plan projet»</li>
</ul>
<p>permettant de garantir la cohérence nécessaire et notamment :</p>
<blockquote><p>• pour les<strong> professionnels de santé</strong> et les acteurs de terrain impliqués, de manière à poursuivre leurs actions essentielles au déploiement des services de la E-santé,<br />
• pour les <strong>patients</strong> , afin de se mettre en capacité de garantir le respect de leurs droits et de la sécurité de leurs données personnelles,<br />
• pour les <strong>industriels</strong> ,  de manière à leur permettre d&#8217;accompagner<br />
efficacement le développement de nouveaux services dans le cadre d&#8217;un dispositif innovant.</p></blockquote>
<p>Dans le cadre de la préfiguration de l’<strong>Agence des Systèmes d’Information de santé Partagés (ASIP)</strong> le programme de relance sera présenté en mars 2009</p>
<p>Depuis sa prise de fonction en décembre dernier, Jean-Yves Robin (ex UNIMEDECINE devenue SANTEOS chez ATOS Origin), actuel directeur du GIP DMP et chef de projet de la mission de préfiguration de l’Agence des systèmes d’information de santé partagés a réuni l’ensemble des équipes du <strong>GIP-DMP</strong> et du <strong>GIP CPS</strong> autour de l’élaboration du programme de relance du DMP.</p>
<p><strong>Avec la création en 2009 de l’Agence des systèmes d’information de santé partagés – ASIP-,  la cohérence des initiatives de partage de données personnelles de santé se renforce.</strong></p>
<p><strong><a href="http://www.i-med.fr/spip.php?article246" target="_blank">Source i-med.fr et &quot;rappel des épisodes précédents&quot; :</a> </strong></p>
<p><strong class="spip">EXPOSÉ SOMMAIRE :</strong> La création de l’agence des systèmes d’information de santé partagés (ASIP) prévue par l’article 34 du PLFSS pour 2009 vise à regrouper les fonctions de maîtrise d’ouvrage publique en matière d’informatisation des données de santé. Ainsi que l’ont mis en lumière plusieurs rapports récents, le développement des échanges de données de santé nécessaires à la coordination des soins suppose en effet de progresser de manière plus décisive vers l’interopérabilité des systèmes de santé et la normalisation des données de santé.</p>
<p>L’attribution à chaque assuré social d’un identifiant de santé, c’est-à-dire un numéro permettant à la fois d’identifier sans ambiguïté la personne à propos de laquelle des données sont échangées entre professionnels de santé et d’en garantir la confidentialité, constitue un préalable incontournable à ces échanges. La Commission nationale de l’Informatique et des Libertés s’est opposée dans un avis du 20 février 2007 à l’utilisation du Numéro identifiant au répertoire de l’INSEE (NIR), plus communément appelé « numéro de sécurité sociale », pour la transmission de données de santé.</p>
<p>Considérant que les caractéristiques du NIR ne permettaient pas de garantir l’anonymat des données traitées, la CNIL a appelé à la création d’un identifiant de santé spécifique qui serait utilisable dans l’ensemble du système de soins. La mission d’information parlementaire constituée par la Commission des affaires culturelles, familiales es sociales sur le Dossier médical personnel, dans son rapport publié en janvier 2008, a souligné que l’absence actuelle d’identifiant personnel « est un obstacle majeur à la continuité des soins entre les différents segments du système de santé français ».</p>
<p>Elément indispensable à la mise en oeuvre du projet de dossier médical personnel, l’identifiant de santé serait d’ores et déjà utile pour reconstituer l’historique précis des soins délivrés aux patients, dès lors que ceux-ci ont été hospitalisés dans différents établissements hospitaliers. Son absence est un frein au développement des stratégies thérapeutiques reposant sur une coordination de différents acteurs du système de soins. Elle est également une entrave à la conduite d’études sur les trajectoires de soins à l’intérieur du système de santé. Par ailleurs, l’identifiant de santé devrait être utilisé, conformément à l’article L1111-8-1 du Code de la santé publique, dans le cadre du dossier pharmaceutique, celui-ci étant au stade du déploiement.</p>
<p>Il est donc urgent de désigner la structure responsable de l’élaboration et de la mise en oeuvre d’un identifiant de santé spécifique, l’agence des systèmes d’information de santé partagés (ASIP) créée par l’article 34 du PLFSS paraissant toute indiquée en raison de sa compétence en matière d’interopérabilité des systèmes d’information de santé.</p>




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		<title>LinkedIn : Ouverture du groupe [ e-PHARMArketing.com ]</title>
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		<comments>http://www.e-PHARMArketing.com/2009/03/10/linkedin-ouverture-du-groupe-e-pharmarketingcom/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 20:48:47 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Listes de diffusion]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[e-santé]]></category>
		<category><![CDATA[health]]></category>
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		<category><![CDATA[e-pharma]]></category>
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		<category><![CDATA[linkedin group]]></category>

		<guid isPermaLink="false">http://www.e-PHARMArketing.com/?p=403</guid>
		<description><![CDATA[A new group on LinkedIn [ e-PHARMArketing.com ]
Un nouveau groupe sur Linkedin, en anglais, pour la e-pharma et les e-évangélistes. Pour la petite histoire, je crée le groupe dès que la fonction a été ouverte sur LINKEDIN , puis j&#8217;oublie et&#8230;. trois demandes de membres, tous américains !
Du coup j&#8217;ai décidé d&#8217;animer sérieusement le groupe, mais [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&amp;gid=1782454&amp;discussionID=1650173&amp;goback=%2Eanh_1782454">A new group on LinkedIn [ e-PHARMArketing.com ]</a></p>
<p>Un nouveau groupe sur Linkedin, en anglais, pour la e-pharma et les e-évangélistes. Pour la petite histoire, je crée le groupe dès que la fonction a été ouverte sur LINKEDIN , puis j&#8217;oublie et&#8230;. trois demandes de membres, tous américains !</p>
<p>Du coup j&#8217;ai décidé d&#8217;animer sérieusement le groupe, mais je voudrais :</p>
<ul>
<li>reprendre le flux sur ce blog (je vais le faire dans un widget je pense)</li>
<li>faire un &quot;bouton&quot; join the group</li>
<li>organiser les passerelles wordpress-linkedin</li>
</ul>
<p>Prochaine étape, relier le groupe à mon profil FaceBook.</p>
<p>Les conseils seront les bienvenus car je voudrais le faire de manière efficace !</p>
<p>Et du coup, le forum intégré au blog n&#8217;a plus de sens, pour l&#8217;instant&#8230;</p>




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		<title>“HADOPI – Le Net en France : black-out”</title>
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		<pubDate>Thu, 05 Mar 2009 22:23:01 +0000</pubDate>
		<dc:creator>Dr Antoine POIGNANT</dc:creator>
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