This article is the second in a series in which our Director of Loyalty discusses key insights from the 2019 Loyalty Barometer Report.

In the loyalty world, understanding customers is make-or-break.

It’s 2019, and for consumers, the Apollonian appeal of “points-for-rewards” is beginning to lose ground to the Dionysian lure of “surprise and delight.”

The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common.

Merkle, a leading technology-enabled, data-driven performance marketing agency announces it has been named a Challenger in the Gartner Magic Quadrant.

Email marketers tasked with promoting loyalty programs often wonder what will work.

Some loyalty program perks are more popular than others.

When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts