Jeff Erickson

Jeff Erickson

Marketing Strategist at Rowland Creative

State College, Pennsylvania
Marketing and Advertising
  1. Rowland Creative
  1. New Leaf Initiative,
  2. Central Pennsylvania Creative Professionals,
  3. Erickson Strategic
  1. Virginia Tech
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  1. Erickson Strategic Web Site
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  • Jeff Erickson liked this
    Wow. 17 years went fast.
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    The End of the Year (again!)

    Death and rebirth. The cycle of life. The legend of the Phoenix. Being born again. I get it. I live...

  • Jeff Erickson liked this
    The Sales Engineer - Your Key To Success!

    Obligatory legal and editorial caveat (please read in full): No current or prior colleague,...

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    The Shift in Cyber Security Sales

    There was a time when selling cyber security was really, really hard. I had to use some FUD* or...

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    Four Tips for Successfully Selling to Your Friends

    When speaking with sales reps about their frustrations at a recent Institute for Excellence in...

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    AiDA - Acquisition in the Digital Age

    We have relaunched the ACQUIRE website as AiDA, Acquisition in the Digital Age, as the first step...


Marketing Executive with 30 years experience owning and running small businesses. Successes include building a multi-million dollar marketing agency from scratch and growing a new retail franchise to become the top store in the country within 18 months. Worked at a strategic level with hundreds of businesses, non-profits and venture capital firms.


  • Marketing Strategist

    Rowland Creative
    – Present (2 years)State College, Pennsylvania Area

    Put simply, Rowland Creative generates results for B2B clients. You’ll get strategy grounded in experience, inspired design, and technology that just works. Most importantly, we know collaborating and thinking always come before doing. We work with clients throughout Central Pennsylvania including:

    » Drucker Diagnostics
    » HigherEdJobs
    » Mammoth Restoration
    » KCF Technologies
    » Videon Central
    » Blue Mountain Quality Resources
    » Centre Foundation
    » Penn State College of IST
    » Invent Penn State

  • Board Member & Chairman

    New Leaf Initiative
    (3 years)State College, Pennsylvania Area

    New Leaf is a nonprofit hub for leaders and innovators in the community to gain the skills, knowledge, and partners they need to grow their ideas. The organization is the center of entrepreneurship and innovation in State College. More info at

  • Board Member & Vice President

    Central Pennsylvania Creative Professionals
    (6 years)State College, Pennsylvania Area

    [CP]2's mission is to elevate and inspire Central Pennsylvania's community of marketing, communications and design professionals by providing opportunities for education, networking and recognition. We help the region's creative professionals to continually improve their crafts, grow their businesses, and build their reputation for outstanding advertising, PR and marketing initiatives. More info at

  • Principal

    Erickson Strategic
    (6 years)

    Business and marketing strategist that helped State College area small- and mid-sized organizations accelerate their growth and establish their marketing function. Key long-term clients included:

    » Videon Central
    » Blue Mountain Quality Resources
    » Mammoth Restoration
    » Actuated Medical

  • CEO

    Erickson Barnett
    (11 years)

    Co-founder of full-service marketing agency that ranked among the top agencies in the Washington / Baltimore area. Specialized in web, branding, campaigns and social media initiatives for:

    » Technology leaders such as AT&T Mobility, Software AG, VeriSign & TANDBERG.
    » Venture Capital giants including New Enterprise Associates and Oak Investment Partners.
    » Leading foundations such as the Kauffman, Heritage & Bond Market Foundations.
    » Associations including Society of Nuclear Medicine, NJDC & SIFMA.

    Worked directly with clients to develop:

    » Marketing and communications strategy.
    » Online and direct mail campaign strategy / tactics.
    » Web strategy and information architecture.
    » Messaging platform to include audience-specific messages and company tagline.
    » Naming strategy including company, platform and product names.

    Internally responsible for:

    » Sales, marketing and business development.
    » Financial planning and management.
    » Supervision of management team.

  • Store Owner

    Parcel Plus
    (9 years)

    Opened Parcel Plus’ flagship second-generation store and within 18 months became the top-grossing franchise in the country, remaining on top until the sale of store in 1998. Worked closely with Franchisor to enhance product mix, marketing strategies, training and operations.

  • Partner

    Erickson & Associates
    (10 years)

    Co-founder of consultancy with deep expertise in technology-based training. Designed and developed computer-based training, video training, on-line testing, classroom training, and user guides for a variety of computer systems and technologies. Key clients included Andersen Consulting, GE Information Services, and Microsoft.

  • Senior Consultant

    Andersen Consulting
    (2 years)

    Worked with clients to define training strategy and develop technology-based curricula/courses. Planned major technology training initiatives for Government and private sector clients that spanned multiple years and addressed the needs of thousands of trainees.

  • Senior Instructional Designer

    Merrill Lynch
    (2 years)

    Designed computer-based, self-paced, and classroom training. Developed and validated the firm’s first major computer-based testing initiative. Worked with senior management to develop strategic plan for advancing technology-based training and building the firm’s national training center.

  • Instructional Designer / Programmer

    JWK International
    (1 year)

    Designed and programmed computer-based instruction for Government clients using the PLATO system.


  • Virginia Tech

    BS, PsychologyBS, Psychology

    Director of National Science Foundation Student-Originated Studies research grant. Co-author of multiple publications and presentations in the behavioral community psychology field. Winner of Psychology Department’s annual Undergraduate Research Award.


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A preview of what LinkedIn members have to say about Jeff:

  • Working with Jeff Erickson, I have seen his proven approach to positioning tech companies for growth in action. It has worked for Blue Mountain! He uses his prior entrepreneurial experience to balance lofty marketing concepts with the reality of day to day growth company issues. He is one of the rare consultants that can bridge this gap on a repeatable basis.
  • After meeting Jeff and learning that he owned an agency in DC, had a great team of highly experienced people working for him and an agency cached with an envious client roster, I knew Jeff was a true heavy hitter marketer and brand strategist. His insight and approach to solving big marketing problems gives his clients (and me) the confidence they need when dealing with the struggles of building and sustaining their brands. Jeff's unique way of research and discovery of the key issues for his clients branding-related pain points lays the foundation for an incredibly thorough marketing strategy that always leads his clients to greater success. That's not just branding success, that's also sales success. Jeff has also contributed a large amount of his personal and professional time as the Vice President of our regional, professional advertising and marketing association - i99 AdClub. Jeff's leadership, background and creative ideas for our Club is invaluable as we work to build upon our membership and continue to align ourselves with the American Advertising Federation. Jeff's the real deal and an all around great guy.


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