Wordtracker held a free webinar today entitled, How to Build Links to Your Website. The webinar will be live again a few more times, or you can watch it at your leisure at the webinar page. I’ll try to recap the important points:

First, let’s call the webinar what is really is: an infomercial. But that’s ok, because Ken McGaffin (our host) still gave some great tips on how to use Wordtracker’s Link Builder. The Wordtracker Link Builder offers a 7-day free trial and a 30-day no questions asked money back guarantee.

Basically, you plug in a bunch of URLs into the tool, and the results includes who is linking to those pages. Not to take anything away from the tool, but it sounds like this can be rebuilt using the SEOmoz API. However, having the link data and contact management integrated into one location is nice.

The section, Why would another site link to yours? was particularly useful. Reasons include:

• Because of who you are
  • Friends in your industry
  • Directories
    • Don’t do more than 10
  • Resource lists
  • Trade associations
  • Local groups
  • Suppliers
  • Customers
  • Specialist groups
• Because of what you do
  • Ask them for a link
    • "If you like this article,
      please link to it"
  • Show them how to link
  • Comment on blogs and forums
  • Give tips and tricks
  • Publish helpful articles and videos on your own site
  • Publish helpful articles and videos on others sites
  • Comment on breaking news stories
• Because of what people say about
  you
  • Make comments on what you’ve said
  • Review your products
  • Passing on tips
  • Published news articles and features
  • Recommending you (because your product is complementary)

Wordtracker follows their own advice, giving away a ton of useful information at the Wordtracker Academy.

I took 4 pages of typed notes during the webinar, but writing them all out would take ages and wouldn’t be as useful to you as if you just watched the video yourself. So block off a little over an hour of time, and watch Wordtracker‘s How to Build Links to Your Website webinar.

At the Link Building Victories & Failures Affiliate Summit session, Wil Reynolds explained that authority links aren’t always the answer! In his example, Wil explained how a client of his had numerous authority links (fashion magazine websites) but still was not getting the same rankings as the competition. So Wil and the folks at SEER tried some different techniques.

To start, before you can ask for help, you must offer help. RT others, link to their content, build your Karma bank. Some ways to do this for your niche are twitter searches (search.twitter.com or a column in TweetDeck)

Wil mentioned The Ontolo Link Building Book which has given him many ideas, and briefly showed Majestic SEO as a tool he uses at SEER.

Side note: There was a 20% off coupon for the book, but it was expired by the next day . I tweeted @WilReynolds and Garrett French saw my plea and hooked me up! Thanks! I can’t wait to dig into this link building e-book.

Back to the session recap… when researching your competitors’ links using Open Site Explorer, consider:

• % anchor text
• exact / phrase anchor text
• domain age
• delicious tags
• average domain auth (open site explorer)
• # of links w/ PR > 6

Open Site Explorer was referenced multiple times, and is useful for seeing where backlinks are coming from, what are the top pages of a site, and anchor text distribution. I can’t believe I’ve lived without using this tool.

Wil shared a few techniques for obtaining backlinks with specific anchor text, including:

• Build micro-site named w/ anchor text
• Build a widget
• Buy a new domain

Some of the best advice from Wil surrounded finding broken links, and contacting the other websites and informing them their link is broken, and where the new content can be found. If the content was removed, recreate it! He covered specific techniques for doing this, but the LinkChecker FireFox Add-on is a great tool. What to do:

1. Find a your topic + resources page
2. Right-click, find broken links
3. Take the URL of the broken link, and submit to Open Site Explorer to find who else is linking to that page

He covered some other specific techniques for finding these broken links, including how to find delicious bookmarks which are expired.

In any niche, there’ll be competitors who have tried, and gave up on an idea. However, their data may still be indexed, and people may still be linking to them. If there are websites linking to a 2006 report, and you write an updated 2010 report, they’ll probably want to now link to you!

Wil then showed a method of using Google suggest (while not logged in) to generate keyword ideas and find low-value content sites. If you can recreate the content and provide more value, others will be more willing to link to your resource, instead of the junk one.

Wil finished with a word on APIs, and mentioned one of his sites to gain more valuable information, Pickwilsbrain.com

If you’re into SEO, or want to improve your SEO game, I recommend picking up The Art of SEO. Wil and I had a brief discussion about the book and its’ authors while hanging out in the Blogger’s Lounge. The Art of SEO is full of other link-building tips, which will help your SEO efforts.

Jon Henshaw, co-creator of Raven Tools, presented on day 1 of Affiliate Summit in a session called, Supercharging WordPress for SEO. The session was jammed full of resources to help improve the search engine optimization of a WordPress blog, primarily via plug-ins.

To start, Jon explained how WordPress 3.0 now comes with the multi-user functionality previously created by WordPress MU. So running multiple blogs off of a single WP installation is now easier than before. Tools to enhance an MU WordPress set-up include

• WordPress MU Domain Mapping
• ManageWP
• BuddyPress
• WishList Member

Jon then went on to discuss themes, and how powerful the Thesis theme is.

He then touched on HTML5 and its semantic mark-up with section elements, which are like comments within the HTML (not visible to the end user) that help spiders pick out the header, footer, nav, article, etc. within an HTML page. This feature of HTML5 sounds a bit like microformats, which help search engines read the content on a page, and understand what the content is about.

Jon then talked about many, many plug-ins, including ones for

• Header & footer
• Real-time stats
• Page meta-data
• Robots meta tag management
• XML sitemaps

The discussion then moved to permalink structure (use Custom: /%postname%/ – don’t worry about changing post titles or URIs, as WordPress will redirect appropriately) and then talked about speeding up WordPress.

Since page speed is now becoming a ranking factor (the primary reason I moved my hosting to Amazon EC2, and will be changing over to the Thesis theme), you should make sure your WordPress site is responding as quick as possible.

WP Total Cache is a powerful plug-in which will cache WordPress pages, so the data is pulled from a static file, instead of multiple database queries. Enabling Gzip compression will compress data coming out of the server, allowing it to transfer to the browser faster, and then automatically decompress and be displayed to the user. Google is a big fan of this!

Of course, if you have a popular blog, you’ll soon realize your content is being pulled from your RSS feed republished on other blogs. There’s a plug-in for this problem, which will give you a backlink from the auto-blog site back to yours.

A couple of other SEO plug-ins were covered, including Headspace and the All in One SEO Pack, but Jon warned that since these plug-ins do so much, if it breaks, a lot breaks with it.

Other plug-ins covered include:

• Scribe: analyze and improve content
• iFlickr / Photo Dropper plugins
• WordPress Video Plugin (be sure to create a Video sitemap)
• RSSdoodle: auto-creates digests from other sites
• cforms and Gravity Forms

At this point, Jon was going beyond SEO and I lost interest. The session was a good one to attend, but there were a lot of resources to write down. I think it would have worked better if he gave a single URL that listed all of the resources mentioned in the slides.

When the videos from Affiliate Summit are released, I encourage you to watch this session (if you had a Gold or higher pass). There were plenty of good ideas shared, and I’ll be using many of them to work on improving my blogs.

This week, I’ll be wrapping up the Affiliate Summit Nike+ challenge, and I’m on schedule to reach my goal of 250 miles by Friday (I’m at 243.26 miles, and it’s Monday, so I’ll finish up either Wednesday or Thursday).

Jangro quickly came up on me and passed by me, but then he took a month off and I was able to regain the lead. When Jangro returned, and I went away for a week, he easily took back the lead.

It was also a little disheartening when the AMGB crew finished their 40-mile march, and a few contestants took a huge lead on me.

After all this, I was able to finish in the top-10 (far, far away from #1, who’s coming up on 600 miles!).

I also made my $250 donation to Roswell Park today, as promised when I announced my goal back in March.

Although I ran so much, I hardly dropped any weight, but I still participated in Joe Sousa’s contest, and lost 5 pounds, so he’ll be donating $10 on my behalf.

Thanks to everyone who encouraged me to keep running, all my running buddies, and Affiliate Summit for starting the challenge!

One of the greatest innovations to Affiliate Summit since early registration (Saturday before the show) is probably the interactive scheduler, which allows you to select from the sessions and create your schedule for the show.

I’ve created my schedule, and have a little tip which may help you out, if you use Google Calendar.

Click on the “My Schedule” tab (which would be yours, not mine), then you’ll see a yellow box with options on how to view your schedule, one of which is an iCal feed.

Copy that link, then go to Google Calendar and in the left column, choose Add > Add by URL

Paste in your iCal URL, and your schedule will now appear in Google Calendar! I set the calendar to TXT me 15 minutes before something starts, so I know where I’m going next. Just be careful if you do this from a different timezone (I’m in NY, so NYC is the same for me). You’ll have to go into your calendar settings & adjust the timezone.

So now that I have my conference schedule figured out, where’s the party list?

Since I decided to learn & master harmonica, Matt McWilliams has taken it upon himself to become my booking agent & signed me up as the entertainment for the ShareASale Think Tank.

Shortly afterwards, Todd Farmer (who’s using Learn and Master Guitar) inquired if I were available for a gig in Michigan around the 4th of July, so I dropped in on the 3rd and Todd and I had a little jam session, including a tribute to Matt McWilliams

Premiering today, here is Nagel & Farmer’s, Tribute to Matt McWilliams

Matt McWilliams
AM of the Year
Matt McWilliams
He’s really awesome, so I hear

Chillin Poolside at the Farmer’s
A new FourSquare check-in for me
I hear the mayor’s quite a charmer
It’s the happ’nin place to be

Matt McWilliams
AM of the Year
Matt McWilliams
We can only play by ear

I wanted to make some money
And learn to play guitar
So I called Matt McWilliams
Now I’m a rich affilite rock star!

Matt McWilliams
AM of the Year
Matt McWilliams
We wish you were here

Legacy Learning Systems
Get your links from ShareASale
Make lots of money with ‘em
‘Cause they convert so well

Matt McWilliams
AM of the Year
Matt McWilliams
Mention this song, and he’ll buy you a beer

I’ve been wanting to learn a musical instrument for some time… I played the drums when I was younger, but gave up on that (dumb decision!). I can goof around on the piano and play a couple songs, mostly by ear, but I’ve never been good at reading music (drums were different – I could read the length of a note, but not which key). The Scottish in me wanted to try Bagpipes, but that’s a huge commitment. So I decided on the harmonica.

Why the harmonica? Because it fits nicely in my pocket, and I didn’t think it’d be too hard to learn. I thought it’s be a fun thing to have at Cub Scout campouts, too.

So I picked up a Lee Oskar Major Diatonic Harmonica in C from Amazon and Instant Harmonica: Quick and Easy Instruction for the Beginner. I love the harmonica I chose, and the book was a good intro. However, now I’m stuck.

I’ve been bugging my friend Matt McWilliams on creating a Learn & Master course for harmonica, as they don’t have one now. To help to to persuade him, I wrote Matt a little song:

I’m writing this little song
For my buddy Matt McWilliams
He’s a cool affiliate manager
For Legacy Learning Systems

But I’ve got a little problem
and even Matt can’t help me out
I wanted to learn to play the harmonica
But there’s no course for that

So now this is all I can do
Just 4 simple notes
And Matt’s got me booked
As the entertainment for the ShareASale Think Tank!

Hopefully Matt can show this to the powers that be, and they’ll make a Learn & Master Harmonica course

I received an email last week asking how to add Commission Junction products to datafeed websites. To do this, take a look at the CJ Web Services. Particularly, the Product Catalog Search Service (REST).

What this does is allows you to specify a merchant’s ID, and get all of the product links for that merchant. In my example, I was grabbing the products from Mighty Leaf Tea.

So this PHP script will sit in your site’s root, like the other admin scripts, and when you pull it up, you’ll be presented with a form, asking for the Advertiser ID. That’s the AID when you’re pulling links, or advertiserId in the URL when you’re looking at the merchant in CJ. For Mighty Leaf Tea, it’s 2346375.

The biggest problem is that the CJ Web Service for Product Catalog Search doesn’t return the product ID! So I had to come up with a way to create an ID for a product. In this case, I based it on the SKU and ended up with:

list($nProductID, ) = explode('E', round(hexdec(md5($oCJProduct->{'sku'}))/1000000000000000000000000));
$nProductID = str_replace('.', '', $nProductID);
$nProductID = abs($nProductID);

If you don’t know what this is doing, don’t worry about it. If you’re bored, look-up those functions & let me know if you can think of a better way to make an ID from a sku. There has to be a simpler solution.

Anyway, because of this, I had to change the ProductID field to a bigint(20), since these item IDs were quite large (ex: 22229748315941). In addition, whenever the front-end scripts type-juggled the itemID into an (int), I had to remove that, as int’s are not big enough to hold this data (browse.php and item.php).

Getting back to the script, when I enter 2346375 in the form, then submit it, this script will query CJ for all product links for that merchant, insert or update them in the database, and finally remove any old products.

<?php
	include('./vars.php');
	include('./admin-password.php');
	$bNavHome = true;
	include('./header.php');

	$cTitle = 'Get CJ Datafeed';
?>
<div class="post">
<h2 class="title"><?= $cTitle ?></h2>
<div class="entry">
<?php

	if (!empty($_GET['advertiser-id'])) {
		$cDevKey = 'youridhere';
		$nWebSiteID = "yourwebsiteid";

		$nMax = 1;

		// We'll use this later to determine which products can be deleted
		mysql_query("update products set bActiveProduct=0 where MerchantID=" . (int)$_GET['advertiser-id'] . "");

		function addCJProduct($oCJProduct) {
			list($nProductID, ) = explode('E', round(hexdec(md5($oCJProduct->{'sku'}))/1000000000000000000000000));
			$nProductID = str_replace('.', '', $nProductID);
			$nProductID = abs($nProductID);

			if (mysql_num_rows(mysql_query("select * from products where ProductID=" . $nProductID . " and MerchantID=" . (int)$oCJProduct->{'advertiser-id'} . " limit 1")) == 0) {
				// This is a new record
				$cQuery = "insert into products (ProductID, Name, MerchantID, Merchant, Link, Thumbnail, BigImage, Price, RetailPrice, Description, Lastupdated, Manufacturer, PartNumber, ISBN, UPC, SKU, bActiveProduct) values (" . $nProductID . ", '" . myres($oCJProduct->{'name'}) . "', '" . myres($oCJProduct->{'advertiser-id'}) . "', '" . myres($oCJProduct->{'advertiser-name'}) . "', '" . myres($oCJProduct->{'buy-url'}) . "', '" . myres($oCJProduct->{'image-url'}) . "', '" . myres($oCJProduct->{'image-url'}) . "', '" . myres($oCJProduct->{'price'}) . "', '" . myres($oCJProduct->{'retail-price'}) . "', '" . myres($oCJProduct->{'description'}) . "', now(), '" . myres($oCJProduct->{'manufacturer-name'}) . "', '" . myres($oCJProduct->{'sku'}) . "', '" . myres($oCJProduct->{'isbn'}) . "', '" . myres($oCJProduct->{'upc'}) . "', '" . myres($oCJProduct->{'sku'}) . "', 1)";
			} // ends <insert new record>
			else {
				// This is an existing record
				$cQuery = "update products set Name='" . myres($oCJProduct->{'name'}) . "', MerchantID=" . (int)$oCJProduct->{'advertiser-id'} . ", Merchant='" . myres($oCJProduct->{'advertiser-name'}) . "', Link='" . myres($oCJProduct->{'buy-url'}) . "', Thumbnail='" . myres($oCJProduct->{'image-url'}) . "', BigImage='" . myres($oCJProduct->{'image-url'}) . "', Price='" . myres($oCJProduct->{'price'}) . "', RetailPrice='" . myres($oCJProduct->{'retail-price'}) . "', Description='" . myres($oCJProduct->{'description'}) . "', Lastupdated=now(), Manufacturer='" . myres($oCJProduct->{'manufacturer-name'}) . "', PartNumber='" . myres($oCJProduct->{'sku'}) . "', ISBN='" . myres($oCJProduct->{'isbn'}) . "', UPC='" . myres($oCJProduct->{'upc'}) . "', SKU='" . myres($oCJProduct->{'sku'}) . "', bActiveProduct=1 where ProductID=" . $nProductID . " and MerchantID=" . (int)$oCJProduct->{'advertiser-id'} . " limit 1";
			} // ends else from <updating existing record>
			mysql_query($cQuery);
			if (mysql_error()) {
				echo("<p><b>MySQL Error: " . mysql_error() . "<br />\n");
				echo("$cQuery</p>");
				echo("<pre>");
				print_r($rsItem);
				echo("</pre>");
				exit();
			} // ends if (mysql_error())

		} // ends function addCJProduct($oCJProduct)

		for ($nPageNumber = 1; $nPageNumber <= $nMax; $nPageNumber++) {

			$cURL = 'https://product-search.api.cj.com/v2/product-search?';
			$cURL .= 'advertiser-ids=' . $_GET['advertiser-id'] . '&';
			$cURL .= 'records-per-page=1000&';
			$cURL .= 'page-number=' . $nPageNumber . '&';
			$cURL .= 'website-id=' . $nWebSiteID;

			$ch = curl_init();
			curl_setopt($ch, CURLOPT_URL, $cURL);
			curl_setopt($ch, CURLOPT_HTTPHEADER, array(
						  'Authorization: ' . $cDevKey,
						  'User-Agent: "Mozilla/5.0 (Windows; U; Windows NT 6.0; en-US; rv:1.9.0.15) Gecko/2009101601 Firefox/3.0.15 GTB6 (.NET CLR 3.5.30729)"'
						));

			curl_setopt($ch, CURLOPT_HEADER, false);
			curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);

			curl_setopt($ch, CURLOPT_CONNECTTIMEOUT, 10);
			curl_setopt($ch, CURLOPT_TIMEOUT, 10);

			$cHTML = curl_exec($ch);
			if (curl_error($ch)) {
				echo "Curl error: " . curl_error($ch);
			} // ends if (curl_error($ch))
			else {
				$cXML = simplexml_load_string($cHTML);

				// Update nMax
				if ($cXML->products->attributes()->{'total-matched'} > 1000) {
					$nMax = floor($cXML->products->attributes()->{'total-matched'}/$cXML->products->attributes()->{'records-returned'});
				} // ends if ($cXML->products->attributes()->{'total-matched'} > 1000)

				for ($i = 0; $i < count($cXML->products->product); $i++) {
					addCJProduct($cXML->products->product[$i]);
				} // ends

			} // ends else from if (curl_error($ch))
		} // ends for loop

		mysql_query("delete from products where bActiveProduct=0 and MerchantID=" . (int)$_GET['advertiser-id'] . "");

		echo("<p><strong>" . $cXML->products->attributes()->{'total-matched'} . "</strong> products have been loaded.</p>");

		echo("<p>There are " . mysql_num_rows(mysql_query("select * from products where MerchantID=" . (int)$_GET['advertiser-id'] . "")) . " products.</p>");
	} // ends if (!empty($_GET['advertiser-id']))
	else {
		// Show form
		?>
		<form method="get" action="<?= $_SERVER['PHP_SELF'] ?>">
			CJ Advertiser ID: <input type="text" name="advertiser-id" /><br />
			<input type="submit" name="cAction" value="Get Datafeed" />
		</form>
		<?php
	} // ends else from if (!empty($_GET['advertiser-id']))
?>

</div>
</div><!-- ends class="post" -->

<p align="center">[ <a href="<?= $_SERVER['PHP_SELF'] ?>"><?= $cTitle  ?> Home</a> | <a href="./admin.php" target="_top">Admin Home</a> ]</p>
<?php
	include('./footer.php');
?>

Because CJ products do not include categories, I had to change my browse.php to search the product title for the category (green, black, white). To create a quality site, however, I recommend you put products in their appropriate category using the custom category script.

You’ll notice I output 2 numbers at the end – the first is how many products were returned, and the second is how many were loaded into the database. For Mighty Leaf Tea, it loaded 413 products, but only 410 were in the database when I was done. Either 3 products had duplicate SKUs, or 3 products ended up with duplicate ProductIDs after my process was done to generate a ProductID from SKU. I’m not sure, but 410/413 is pretty good, so I left it alone.

This script was really hacked together – let me know if you have questions / problems.

I got a call today from a guy in NJ looking to track CJ sales with Prosper202. He saw my post on Tracking ShareASale Commissions with Prosper202 and another post on using the Commission Junction Web Services and wanted some info on how to combine the two.

It’s actually pretty simple… just take the code from the CJ page, then the part where 202 is pinged from the SAS+202 post, and you get:

<?php
	$cDevKey = 'your-developer-key';

	$cURL = 'https://commission-detail.api.cj.com/v3/commissions?';
	$cURL .= 'date-type=event&';

	$ch = curl_init();
	curl_setopt($ch, CURLOPT_URL, $cURL);
	curl_setopt($ch, CURLOPT_HTTPHEADER, array(
				  'Authorization: ' . $cDevKey,
				  'User-Agent: "Mozilla/5.0 (Windows; U; Windows NT 6.0; en-US; rv:1.9.0.15) Gecko/2009101601 Firefox/3.0.15 GTB6 (.NET CLR 3.5.30729)"'
				));

	curl_setopt($ch, CURLOPT_HEADER, false);
	curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);

	curl_setopt($ch, CURLOPT_CONNECTTIMEOUT, 10);
	curl_setopt($ch, CURLOPT_TIMEOUT, 10);

	$cHTML = curl_exec($ch);
	if (curl_error($ch)) {
		echo "Curl error: " . curl_error($ch);
	} // ends if (curl_error($ch))
	else {
		$cXML = simplexml_load_string($cHTML);

		for ($i = 0; $i < count($cXML->commissions->commission); $i++) {
			$oCJCommission = $cXML->commissions->commission[$i];

			$cPostback = 'http://yourdomain.com/tracking202/static/gpb.php?amount=' . urlencode($oCJCommission->{'commission-amount'}) . '&subid=' . urlencode($oCJCommission->sid);
			$fpPostback = @fopen($cPostback, "r");
			if ($fpPostback !== false) {
				fclose($fpPostback);
			} // ends if ($fpPostback !== false)
		} // ends for ($i = 0; $i < count($cXML->commissions->commission); $i++)
	} // ends else from if (curl_error($ch))
?>

Cron this script (I have mine run every day about 7am) and you’ll see your CJ commissions in Prosper202

On this 40th Earth Day, I wanted to talk about some ways that as an affiliate, we can be a little more green. Let’s start with what you may already be doing: working from home.

When you work from home, you obviously eliminate the energy it takes for you to get to / from an office, and the resulting pollution.

If the 40% of the U.S. population that holds telework-compatible jobs worked from home half of the time, – The nation would save 453 million barrels of oil (57% of Gulf oil imports) – The environment would be saved the equivalent of taking 15 million cars permanently off the road. – The energy potential from the gas savings would total more than twice what the U.S. currently produces from all renewable energy source combined.

-wikipedia

But what else can you do?

Servers
One step you can take is to move your hosting to a green hosting provider, such as FatCow who uses 100% wind energy to power their servers. You’d think a feature like this would add to the cost of hosting, but it’s still only $3.67 / month. SuperGreen Hosting offers a similar set-up, now only $3.95 / month. While SuperGreen doesn’t utilize 100% renewable energy, their servers output 20% less CO2 than typical hosting systems and they are 100% Carbon Neutral Friendly.

If you don’t want to move your hosting set-up, you can offset your carbon footprint by working with carbonfund.org. For $29.90, I can offset the carbon footprint of my home office & 2 servers. Of course that’s just my small business – if I wanted to offset my family of 5′s entire lifestyle for 1 year, it’d be close to $1500! There’s other things I do around the house to be a little more green.

Around the House
Some of these things I discussed in an interview with Murry Newlands, but since the day I moved into our 100+ year old home, I’ve been trying to make it more energy efficient. We only purchase renewable energy, use mostly CFL or LED lights, have replaced all the windows in the house (which reduced our gas bill by 50% this past winter), and collect rainwater for our gardens. Oh, and we also compost, with our compost bin in the kitchen showing off my Green Affiliate pride

This past year, we’ve also added a Smart Power Strip to our entertainment system, so when the TV is turned off, power is cut to the home theatre, subwoofer, DVD player, Wii and Xbox, eliminating any phantom power these devices would otherwise draw.

Making Green off Green
If you’re an affiliate looking for green programs to promote, browse ShareASale’s green category, or take a look at LinkShare’s green merchants. CJ makes this a little more difficult, as they have multiple green subcategories under their main categories.

While I don’t promote merchants specifically because they’re green, based on my own life experiences, I’d say green took a backseat the past few years as people focused on a weak economy and simply surviving versus living green. However, as the economy turns around, I predict green will make a come-back.

The best time to get into a niche is before it’s hot. It’s at times like this where an affiliate can enter a niche, build up quality content, grow their mailing list, and (with low competition) establish a high CTR on PPC ads (which will give you better position & lower bids when the competition tries to move in).