Blog | Eric Paul Snowden

New T.I. Website Launch

admin — Thu, 08 Jul 2010 04:09:30 +0000

Today we launched T.I.’s new websites on Cisco’s EOS platform. The project was designed by Prod Design in Boston and produced by the digital teams at Atlantic and WMG corporate. We have a few big new features planned in conjunction with the album release so stay tuned!

Website Launches for Ryan Star, Cody Simpson, and Hope

admin — Thu, 08 Jul 2010 03:39:41 +0000

We’ve been launching so many new sites in the last couple weeks it’s been hard to keep up. Today we launched a site for Ryan Star, and sites for new Atlantic artists Cody Simpson and Hope last week. Ryan and Hope were designed by Amy Stein, and Cody Simpson was designed by Edith Levin. And as always congrats to the Atlantic and WMG production teams for getting these sites live.

Check out Ryan Star.

Check out Cody Simpson.

Check out Hope.

Paramore.net Listed in the Top 35 Sites for Musicians

admin — Wed, 07 Jul 2010 03:24:42 +0000

Today NetTuts listed Paramore.net as one of the best designed music websites. It was also great to see a fan recommend the 3OH!3 website. Congrats to Amy Stein who designed both of those sites, as well as my team at Atlantic and the web team at WMG.

Check out the list here.

Fast Company, MTV, WMG and Atlantic

admin — Thu, 01 Jul 2010 01:26:01 +0000

This week Atlantic and Warner Music Group were the subject of a great article in Fast Company, as well as a pretty major announcement regarding our new ad partnership with MTV. I constantly feel proud to be part of a music company who is changing and innovating in a troubled industry, surrounded by extremely difficult economy.

Check out the Fast Company Article.

Read about our new partnership with MTV.

Atlantic Participates in Adobe’s Flash 10.1 Mobile Launch

admin — Wed, 23 Jun 2010 05:59:57 +0000

Today Atlantic launched our first round of mobile websites in conjunction with our partners at Adobe. We launched 8 artist’s sites targeting Android 2.2 and Flash 10.1, with iPhone and iPod Touch coming later this month. This is a launch we were very proud to be a part of, and a project will be iterating on in weeks to come.

I’ll be posting more infomation on our new sites in the next few weeks, everything from getting started in mobile web development to Flash 10.1 specific issues.

Special thanks to Mike Mignano and Rob Beatty on my team at Atlantic Records for their continued help on this project.

Check out the press release here.

Check out my quote below:

“Flash gives us another great avenue to deliver music and videos to our fans on mobile devices, and beyond. Scale is key for us and Adobe Flash Player 10.1 allows us to create a great mobile experience, using content we already have, and familiar tools. We have already optimized some of our most popular artists’ websites for Flash 10.1 and are working to deliver new ones each week.”
– Eric Snowden, senior director, Creative and Technology, Atlantic Records

Check out the full list of quotes here.

Using Google Translate

admin — Thu, 03 Jun 2010 17:00:55 +0000

As my blog has grown in traffic I’ve noticed more and more readers coming from outside of the US, and while not surprising it does pose new issues. As more and more non-english (or non-native) speaking readers began to read my blog started looking for an automated way to translate into their language of choice. My Spanish is extremely rusty, and my German has been whittled down to a few words, so Google Translate seemed to be a great option.

By including a div and a few lines of Javascript into my page I was able to use Google’s powerful translation engine to add multiple language support to my blog through a simple drop down.

Here is the code for translating from English into all supported languages.

<div id="google_translate_element"></div>
<script>
function googleTranslateElementInit() {
new google.translate.TranslateElement({
pageLanguage: 'en'
}, 'google_translate_element');
 }
</script>
<script src="http://translate.google.com/translate_a/element.js?cb=googleTranslateElementInit">
</script>

When setting up your site you select your original language, choose output languages and Google will output a code snippet for your site. Right now I am only translating my main blog page, but will be rolling out Translate to every page of my site in the near future.

Selecting a new language will instantly change all text on your website if your site is using good design practices. It won’t help you out if you are using images for text (which is generally a no no) and won’t translate text created using SIFR. I haven’t tested every font replacement technology, but Google Translate works great with Typekit.

Customize Google Translate for your site here.

Seen a font and want to know what it is? Check out What The Font.

admin — Tue, 01 Jun 2010 17:20:11 +0000

Over the course of my career I’ve been asked (or have asked) “do you know what this font is?” hundreds of times. MyFonts.com has solved this problem by creating What The Font, a simple online tool that can identify fonts. You upload an image of a font, double check to make sure it recognizes the letters in the image properly, and click a continue. The font has been identified you are presented with buy links, the ability to rate the font, or the option to submit the font to the site to have it matched manually. The app works best when the font is isolated from other images or background texture, but in my experience it has proven very reliable.

Check out What The Font.

The Downtown Fiction Website Launch

admin — Tue, 25 May 2010 23:32:19 +0000

Today we launched a new website for Photofinish Records band The Downtown Fiction. The site was designed by Edith Levin, project managed by Jeremy Kutner and built buy the WMG Direct to Fan team.

It may be a one page website, but we have a lot of great features like Facebook Like buttons, Twitter @anywhere hovercards, Twitter hashtag searches and fonts from Typekit built in.

Check out The Downtown Fiction.

EGO – All your web stats in one mobile app

admin — Tue, 25 May 2010 18:02:55 +0000

EGO is a mobile application that lets you check all of your web statistics in one place, from a mobile device. It supports Google Analytics, Twitter, Vimeo, Tumblr, Feedburner, Ember, Mint and Squarespace all in one application, with new services being added frequently. While the iPhone version only lets you view high level stats, like page views and follower counts, the iPad app lets you dig deeper and view the full sites associated with you analytics inline. A must have for anyone who wants to keep tabs on their website and the social web surrounding it.

Check out EGO here.

3OH!3 Twitter Promo

admin — Tue, 25 May 2010 15:35:52 +0000

Today we launched a social media campaign using Twitter to promote the preorder for the new 3OH!3 album Streets of Gold. Fans who tweet a link to the preorder page get their Twitter avatar displayed on the 3OH!3 homepage. Fans can Tweet as many times as they want, and only get pushed off the homepage as other people Tweet the link. Fans visiting the preorder page can also watch a preview of the 3OH!3 Mockumentary DVD included in the bundle.