Comments for Web Analytics Demystified http://blog.webanalyticsdemystified.com/weblog Eric T. Peterson's Web Analytics Demystified weblog, since 2005! Fri, 10 Jul 2009 09:33:02 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Comment on Answers to questions about Visitor Engagement by la strategia dei contenuti: il futuro del marketing | webmarketing | e-xtrategy http://blog.webanalyticsdemystified.com/weblog/2008/10/answers-to-questions-about-visitor-engagement.html/comment-page-1#comment-286134 la strategia dei contenuti: il futuro del marketing | webmarketing | e-xtrategy Thu, 09 Jul 2009 07:46:53 +0000 http://blog.webanalyticsdemystified.com/weblog/2008/10/answers-to-questions-about-visitor-engagement.html#comment-286134 [...] questo punto al domanda nasce spontanea, come misurare l‘engament degli utenti? eric peterson propone un metodo di valutazione del comportamento degli utenti che con un unico indice, il valore [...] [...] questo punto al domanda nasce spontanea, come misurare l‘engament degli utenti? eric peterson propone un metodo di valutazione del comportamento degli utenti che con un unico indice, il valore [...]

]]> Comment on How do you calculate engagement? Part I by Measuring User Engagement, with Examples from Yahoo http://blog.webanalyticsdemystified.com/weblog/2006/12/how-do-you-calculate-engagement-part-i.html/comment-page-1#comment-285762 Measuring User Engagement, with Examples from Yahoo Mon, 06 Jul 2009 21:43:51 +0000 http://webanalytics.setupmyblog.com/2006/12/how-do-you-calculate-engagement-part-i.html#comment-285762 [...] How do you calculate engagement? Part I [...] [...] How do you calculate engagement? Part I [...]

]]> Comment on Average Revenue per Visitor by Measuring Micro-Conversion Actions | The Blog on Branding http://blog.webanalyticsdemystified.com/weblog/2005/07/average-revenue-per-visitor.html/comment-page-1#comment-285128 Measuring Micro-Conversion Actions | The Blog on Branding Tue, 30 Jun 2009 20:56:18 +0000 http://webanalytics.setupmyblog.com/2005/07/average-revenue-per-visitor.html#comment-285128 [...] revenues, as with other conversion actions, doesn’t have to be limited to retail sales. This article describes how to adjust the revenue per visitor statistic to apply to other aspects of business, [...] [...] revenues, as with other conversion actions, doesn’t have to be limited to retail sales. This article describes how to adjust the revenue per visitor statistic to apply to other aspects of business, [...]

]]> Comment on The Truth About Mobile Analytics by David Simmons http://blog.webanalyticsdemystified.com/weblog/2009/06/the-truth-about-mobile-analytics.html/comment-page-1#comment-284345 David Simmons Thu, 25 Jun 2009 21:39:58 +0000 http://blog.webanalyticsdemystified.com/weblog/?p=495#comment-284345 This is a very good white paper. I think it really captures the importance (to the analyst & to the business by extension) of appreciating the complexity and sheer variety of technologies employed throughout to help consider how they affect the interpretation of the data... On the same subject, to what extent is packet loss a problem with mobile handset analytics data transmission and capture? I would think that with 2.5G and 3G devices it would be very significant speaking strictly from a bandwidth perspective but I suppose there are a huge number of other variables (e.g. protocol) to consider as well. What do the vendors generally do when they encounter sessions with missing events in these or similar circumstances? Do they throw out those sessions? This is a very good white paper. I think it really captures the importance (to the analyst & to the business by extension) of appreciating the complexity and sheer variety of technologies employed throughout to help consider how they affect the interpretation of the data…

On the same subject, to what extent is packet loss a problem with mobile handset analytics data transmission and capture?

I would think that with 2.5G and 3G devices it would be very significant speaking strictly from a bandwidth perspective but I suppose there are a huge number of other variables (e.g. protocol) to consider as well.

What do the vendors generally do when they encounter sessions with missing events in these or similar circumstances? Do they throw out those sessions?

]]> Comment on Is Your Attribution Model Appropriate? by The supply-side of Econsultancy’s Online Measurement & Strategy report | Aurelie Pols at Web Analytics Demystified http://blog.webanalyticsdemystified.com/weblog/2009/04/is-your-attribution-model-appropriate.html/comment-page-1#comment-283038 The supply-side of Econsultancy’s Online Measurement & Strategy report | Aurelie Pols at Web Analytics Demystified Wed, 17 Jun 2009 13:54:51 +0000 http://blog.webanalyticsdemystified.com/weblog/?p=466#comment-283038 [...] another side of the crystal ball with their campaigns i.e. traffic acquisition and I’ll refer to Eric’s post about attribution as issues are far from being resolved in this space! I’ve witnessed it often: discussions about [...] [...] another side of the crystal ball with their campaigns i.e. traffic acquisition and I’ll refer to Eric’s post about attribution as issues are far from being resolved in this space! I’ve witnessed it often: discussions about [...]

]]> Comment on The engagement metric, defined (part IV in a series) by Taking Engagement to a Whole New Level « Vertical Acuity http://blog.webanalyticsdemystified.com/weblog/2007/01/engagement-metric-defined-part-iv-in.html/comment-page-1#comment-280875 Taking Engagement to a Whole New Level « Vertical Acuity Fri, 05 Jun 2009 20:38:04 +0000 http://webanalytics.setupmyblog.com/2007/01/engagement-metric-defined-part-iv-in.html#comment-280875 [...] site engagement using six normalized metrics that combine all aspects of website interaction, which can be found here.  He defines engagement as: an estimate of the degree and depth of visitor interaction on the [...] [...] site engagement using six normalized metrics that combine all aspects of website interaction, which can be found here.  He defines engagement as: an estimate of the degree and depth of visitor interaction on the [...]

]]> Comment on Hosam Elkhodary by Karam Labban http://blog.webanalyticsdemystified.com/weblog/2009/04/hosam-elkhodary.html/comment-page-1#comment-280388 Karam Labban Wed, 03 Jun 2009 02:11:34 +0000 http://blog.webanalyticsdemystified.com/weblog/?p=462#comment-280388 Hosam was a very dear friend of mine. I am still in shock of what happened. My heart goes out to his family. We spoke just shortly before he passed away. We were going to meet in Chicago over the 4th of July. I met Hosam when we worked at GE Info Services and he mentored me so unselfishly. We lost track of each other after we left GEIS, but just last year I found him on Linkedin. What a great man. I almost can hear his voice from past conversations. I do pray that his wife and his young kids. He always talked about his kids and how much he wanted them to have safe and successful lives. I would love to hear they are doing as he wished for them. Rest in peace and in heaven my dear friend and brother. Hosam was a very dear friend of mine. I am still in shock of what happened. My heart goes out to his family. We spoke just shortly before he passed away. We were going to meet in Chicago over the 4th of July. I met Hosam when we worked at GE Info Services and he mentored me so unselfishly. We lost track of each other after we left GEIS, but just last year I found him on Linkedin. What a great man. I almost can hear his voice from past conversations. I do pray that his wife and his young kids. He always talked about his kids and how much he wanted them to have safe and successful lives. I would love to hear they are doing as he wished for them. Rest in peace and in heaven my dear friend and brother.

]]> Comment on Unique Visitors ONLY Come in One Size by Page Views: Part 2 - Scripted Metrics http://blog.webanalyticsdemystified.com/weblog/2009/03/unique-visitors-only-come-in-one-size.html/comment-page-1#comment-280126 Page Views: Part 2 - Scripted Metrics Mon, 01 Jun 2009 15:26:33 +0000 http://blog.webanalyticsdemystified.com/weblog/?p=450#comment-280126 [...] Unique Visitors ONLY Come in One Size - Eric’s retake on using unique visitors and the potential challenges of using it as a metric (and the muddy mess we make when we bicker about un-actionable metrics). [...] [...] Unique Visitors ONLY Come in One Size - Eric’s retake on using unique visitors and the potential challenges of using it as a metric (and the muddy mess we make when we bicker about un-actionable metrics). [...]

]]> Comment on Average Order Value by Digital Solid: Marketing Technology ROI » Blog Archive » Estimating the true value of a web visitor http://blog.webanalyticsdemystified.com/weblog/2005/07/average-order-value.html/comment-page-1#comment-279502 Digital Solid: Marketing Technology ROI » Blog Archive » Estimating the true value of a web visitor Fri, 29 May 2009 13:03:30 +0000 http://webanalytics.setupmyblog.com/2005/07/average-order-value.html#comment-279502 [...] as an example. Assume that a paid search campaign results in a 3% conversion rate and a $100 AOV [Average Order Value]. We run a profit and loss statement on the 0.03 * 100 = $3.00 demand generated by the campaign, [...] [...] as an example. Assume that a paid search campaign results in a 3% conversion rate and a $100 AOV [Average Order Value]. We run a profit and loss statement on the 0.03 * 100 = $3.00 demand generated by the campaign, [...]

]]> Comment on Web Analytics 2.0? I am more worried about Web Analytics 3.0! by Web 3.0 - eine große Herausforderung für uns Web Analysten :: smartmetrics - the contentmetrics web analytics blog http://blog.webanalyticsdemystified.com/weblog/2007/09/web-analytics-20-i-am-more-worried-about-web-analytics-30.html/comment-page-1#comment-278518 Web 3.0 - eine große Herausforderung für uns Web Analysten :: smartmetrics - the contentmetrics web analytics blog Mon, 25 May 2009 08:10:40 +0000 http://blog.webanalyticsdemystified.com/weblog/2007/09/web-analytics-20-i-am-more-worried-about-web-analytics-30.html#comment-278518 [...] gewappnet? Bereits im Herbst 2007 mahnte Eric T. Peterson in seinem Blog WebAnalytics Demystified: “Web Analytics 2.0? I am more worried about Web Analytics 3.0!” Das WA-Know-how und die technischen Grundlagen reichen eigentlich völlig aus, aber es fehlen [...] [...] gewappnet? Bereits im Herbst 2007 mahnte Eric T. Peterson in seinem Blog WebAnalytics Demystified: “Web Analytics 2.0? I am more worried about Web Analytics 3.0!” Das WA-Know-how und die technischen Grundlagen reichen eigentlich völlig aus, aber es fehlen [...]

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