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Five key online PR statistics for the UK (and why certain pages rank better than others)

Bear the following in mind if you are in the market for buying or selling online PR services: 1. The term “online PR” is searched for around 266 times per day in the UK. 2. The top ranked UK site for the term “online PR” can expect to receive around 111 click throughs ...

New free whitepaper will help PR and marketing professionals kick start or improve online PR programmes

PR and marketing professionals looking to kick start or improve their online communications programmes now have a valuable new free guide thanks to the publication today of the latest whitepaper from Daryl Willcox Publishing (DWPub). The whitepaper, entitled “Online PR in action – an introduction to implementing and measuring ...

Five tips for a healthier social network: New Scientist on “social contagion”

According to the latest issue of New Scientist, recent research shows that our moods are more strongly influenced by those around us than we tend to think. Not only that but we are also "beholden to the moods of friends of friends, and of friends of friends of friends - ...

Merry Christmas 2008 and a very Happy New Year!

Here's to a very Merry Christmas and Happy New Year to all the clients and friends of escherman (have a look at our Animoto Xmas Video card to the right). Have a good time and see you all in 2009! All the best The escherman team

79 out of 100 top UK PR companies don’t offer online PR services: Bigmouthmedia

I’ve just come across a recent survey from Bigmouthmedia that claims that 79 out of the 100 top UK PR companies don’t offer online PR services. They also say that only 14% of the operations that claimed to have new media covered published their own blogs. And that taken as a ...

How much are technology firms spending on social media?

Based on the latest IDC report on tech marketing spend, not a lot. In fact, social media doesn't seem to even register as a discrete item on the tech marketing agenda. It is possible that social media is lumped in as part of "other" digital marketing (which constitutes less than ...

Is search marketing eating PR’s lunch?

Ask any traditional PR company - large or small - whether they consider £300K per annum as a sizeable PR account and I don't think you'll find anyone who'll disagree with you. What about £300K a month? There probably isn't a PR account in the country that would come ...

How to guarantee a successful career in PR for $30

I'm willing to bet that if you spoke to most people working in PR today, the name Avinash Kaushik would mean nothing to them. Even amongst the PR 2.0 digeratti, I suspect he is largely unknown. At best they might be aware he is Google's Analytics evangelist. Those who have ...

Which Twitter personality type are you?

An absolutely fabulous post by Pete Blackshaw over at ClickZ on the different personality types emerging in Twitterland. He uses the device of imagining what Niccolò Machiavelli would think of today's Twitters. For example: FlackSmackers. These are journalists or high-reach bloggers who use Twitter to publicly complain -- nay, groan -- about ...

UK tech journalists who made millions via the Internet

I read today that UK online auction site QXL is closing down after 11 years. And it reminded me of how a couple of Brit tech journalists made their fortunes in the early years of the last dot com boom. Those with long enough memories will remember that QXL was founded ...