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		<title>Digitizing Music History: John Peel’s 65,000 Vinyl Records to Be Put Online</title>
		<link>http://eskobo.com/2012/02/24/digitizing-music-history-john-peels-65000-vinyl-records-to-be-put-online/</link>
		<comments>http://eskobo.com/2012/02/24/digitizing-music-history-john-peels-65000-vinyl-records-to-be-put-online/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 19:10:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://eskobo.com/2012/02/24/digitizing-music-history-john-peels-65000-vinyl-records-to-be-put-online/</guid>
		<description><![CDATA[ When it comes to the history of modern popular music, the importance of the late radio DJ John Peel can hardly be overstated. During his nearly 40-year tenure at the BBC, Peel welcomed hundreds of artists in the studio to record Peel Sessions, from legendary classic rock acts and Grammy winners to under-the-radar indie bands in the late 90s. When he died in 2004, Peel had himself reached legendary status. As you can imagine, he amassed quite a record collection over the years. In total, Peel owned over 25,000 vinyl LPs and 40,000 vinyl singles. Before long, we'll all be able to browse his collection on the Web, according to the BBC . Sponsor The records will be scanned and digitized along with other personal notes from Peel, interviews, videos and other content. It will be hosted online in coordination with The Space, an experimental digital arts platform created by the BBC and the BBC and the Arts Council England. The end result will be a sort of interactive museum through which people around the world can peruse Peel's record collection and learn more about his life's work. Whether or not the music itself will be digitized isn't clear, but in any event, it will likely not be made publicly available due to complex and costly copyright licensing limitations. This is the kind of thing that seems ripe for integration with services like Spotify and Soundcloud, if not digital music stores like iTunes or Amazon's MP3 marketplace. What may be more feasible, as the BBC points out, is access to some of the Peel Sessions archives. That audio won't cover his entire collection, but given the list of artists that recorded in Peel's studio at the BBC, there's an enormous trove of potential content there. This project is just the latest one that aims to preserve musical history by digitizing it. Last month, Universal Music donated over 200,000 masters, discs and tapes to the Library of Congress. The collection, which contains music from the first half of the twentieth century, is the single largest donation of its kind in history. Digitizing older music is seen as imperative because of the deterioration of physical media that happens over time. John Peel's LPs may not be at risk of crumbling into dust anytime soon (nor are many of them necessarily rare), but it can't hurt to start the process now. Vinyl photo by FourthFloor . Discuss ]]></description>
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		<title>How to Hide From Annoying Friends on Facebook Chat</title>
		<link>http://eskobo.com/2012/02/24/how-to-hide-from-annoying-friends-on-facebook-chat/</link>
		<comments>http://eskobo.com/2012/02/24/how-to-hide-from-annoying-friends-on-facebook-chat/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 18:54:03 +0000</pubDate>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/how-to-hide-from-annoying-friends-on-facebook-chat/</guid>
		<description><![CDATA[ 1. Use the Lists Tool The most efficient way to "hide" on Facebook Chat is to create a list of people you don't want to chat with. From your homepage, click on the "More" link next to "Lists" on the left hand side of the screen. Click here to view this gallery. Are there people you’re friends with on Facebook who you’d rather not chat with? The good news is, you don’t have to. Facebook offers some handy advanced settings that mean you can control your online status before you sign into the chat service. Whether you want to chat in secret from the boss, hide from your annoyingly talkative cousin or only appear as online to one special person, we can help you out. SEE ALSO: How to Change Your Facebook Relationship Status Without Alerting Friends Take a look through our super-simple walk-through in the gallery above. Let us know in the comments any other Facebook Chat tips and tricks you’ve discovered. Thumbnail image courtesy of Stacy More About: Facebook , facebook chat , features , How-To , Social Media , trending ]]></description>
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		<title>Thrillist kicks off new life as “Media” company with Beavis, Butthead and a biz dev guy</title>
		<link>http://eskobo.com/2012/02/24/thrillist-kicks-off-new-life-as-media-company-with-beavis-butthead-and-a-biz-dev-guy/</link>
		<comments>http://eskobo.com/2012/02/24/thrillist-kicks-off-new-life-as-media-company-with-beavis-butthead-and-a-biz-dev-guy/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 18:44:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/thrillist-kicks-off-new-life-as-media-company-with-beavis-butthead-and-a-biz-dev-guy/</guid>
		<description><![CDATA[ For Shane Rahmani , who spent the past four years working on digital strategy and operations at MTV, moving to Thrillist, a lifestyle company aimed at hip, young men, wasn’t too bad of an adjustment. “Actually, it was kind of like keeping it in the family,” he told VentureBeat during a recent interview. Makes sense, given that Thrillist founder Ben Lerer counts Bob Pittman, founder of MTV, as one of his closest advisors. Thrillist has been growing like a weed and recently announced that it was henceforth going to be a “media” company. Rahmani, who is the company’s first ever business development hire, tried to explain the subtle importance of the shift in title. “We’ve always had a focus on building a really strong voice and connecting commerce and editorial content. The guys we speak to are an elusive, affluent demographic, and their BS detector is finely tuned. As a media company, we’re able to offer big brands a way to target that group in a way that reaches them.” Case in point, MTV of course, which partnered with JackThreads , the flash sales site that Thrillist purchased back in May of 2010, prompting an earlier round of “ media meets commerce ” headlines. Rahmani helped to set up a partnership for the release of MTV’s iconic Beavis and ButtHead on DVD and Blue-Ray. JackThreads brought in a design team who pulled from Thrasher Magazine and lent the merchadise some much needed street cred. Thrillist is essentially offering itself up as a turn-key e-commerce platform. You’ve got a venerable product you want to sell, but don’t have the chops to start something from scratch in the fast paced world of online commerce. Thrillist will help with the creative and move merchandise through to the millions of followers on their e-mail list and Facebook page. “We’ve built up a lot of trust with these guys over the years,” says Rahmani (not to mention a lot of data). “Now we’re committed to finding high value partnerships that fit with what Thrillist has always been about, and keep expanding the scope of what our company can do.” Filed under: media , VentureBeat ]]></description>
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		<title>Jason, May The Force Be With You</title>
		<link>http://eskobo.com/2012/02/24/jason-may-the-force-be-with-you/</link>
		<comments>http://eskobo.com/2012/02/24/jason-may-the-force-be-with-you/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 18:29:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/jason-may-the-force-be-with-you/</guid>
		<description><![CDATA[ One of the marks of a great blogger is following your convictions and convincing the world of the truth you know in your heart. Jason Kincaid is that blogger, whether he is calling out Apple for enabling patent trolls or VEVO’s hypocrisy in using pirated video at an event. Jason joined TechCrunch in 2008 straight out of college. He learned fast and just kept getting better, even veering off into video. Here he is interviewing Al Franken , and he also hosted one of our most popular TCTV shows, TC Cribs . (He is also incredibly stylish ). After four years, Jason is leaving TechCrunch. He decided to write his farewell on his own personal blog, which I encourage you to read. Jason has many fans here among readers and the staff alike. He helped to define the character of TechCrunch during our formative years, and he will always be a part of our family. In his farewell, Jason comes back to what makes TechCrunch special and what kept him working here tirelessly. It all comes down to the startups and the conversation writers like him get to have with them: That conversation never gets old. And, better yet, I always got to ask them questions about everything ranging from data mining to real estate to the optimal times to plant vegetables — all of which, somehow, fall under the wide-sweeping umbrella of ‘tech’, provided they have a website or smartphone app. And when I wasn’t meeting with startups, I was often tasked with things that made the lifelong tech geek inside of me gleeful. Jason is not sure what he is going to do next, but he feels it is time to move on. Truth be told, he’s been feeling that for a while, as he notes in his post. Thank you, Jason, for all you’ve given to TechCrunch and sticking it through as long as you did. We can’t wait to see what you do next. ]]></description>
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		<title>[STUDY] Facebook Defriending is on the Rise</title>
		<link>http://eskobo.com/2012/02/24/study-facebook-defriending-is-on-the-rise/</link>
		<comments>http://eskobo.com/2012/02/24/study-facebook-defriending-is-on-the-rise/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 18:15:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/study-facebook-defriending-is-on-the-rise/</guid>
		<description><![CDATA[ If you've been defriending a lot lately, you're not alone. A new study out from Pew today confirms what we already know: People don't want to collect as many Facebook friends as possible. Social networkers are becoming more selective, managing their accounts and "pruning" people from their lists. More users are untagging themselves from photos, deleting comments and unfriending others. Women and younger users tend to prune more than others: 67% of women with social network site profiles have deleted users compared with 58% of men. Increased privacy and reputation management on social networks is important, especially in the Timeline post-Facebook IPO era . Facebook is no longer that confusing shiny new toy; it is a part of our digital lives. Quit now if you want; or figure out how to best manage t he personality that you want others to see. Sponsor Today, more than half of social networkers (58%) say their main profile is set to friends-only; 19% set their profile as viewable to friends of friends in addition to just friends. Only 20% of users leave their profile completely public. That last set of people are most likely a mix of Facebook power users, whose profiles are meant only as hubs for discussion and conversation, and uninformed users who do not know how to adjust their privacy settings. To that point, 48% of social media users say that managing privacy controls is difficult, yet a total 49% say it is quite easy. Only 2% have a "very difficult time" with privacy settings. I Bet You Wish You Hadn't Posted That The study also reveals that 11% of users say they have posted content they regret. Men are more than twice as regretful as women: 15% say they wish they hadn't shared certain information, versus only 8% of women. But men are more likely to set their profiles to public or partially private, which leads one to infer that perhaps it's less about the content they post and more about the pruning they should be doing. Similarly, young adults ages 18-29 confess to posting content they wish they hadn't shared. It's true: We are vulnerable on social networks. Most social network users are concentrated on Facebook. According to Pew, 93% of profile owners have an account on Facebook, which is a 20% increase from 2009. Twitter has grown significantly since 2009; more than 55% of social networkers are on Twitter, up from 45% three years ago. Image courtesy of Shutterstock . Discuss ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/study-facebook-defriending-is-on-the-rise/feed/</wfw:commentRss>
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		<title>Santorum Getting Most Social Media Buzz, But It’s Not All Favorable</title>
		<link>http://eskobo.com/2012/02/24/santorum-getting-most-social-media-buzz-but-its-not-all-favorable/</link>
		<comments>http://eskobo.com/2012/02/24/santorum-getting-most-social-media-buzz-but-its-not-all-favorable/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 18:12:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/santorum-getting-most-social-media-buzz-but-its-not-all-favorable/</guid>
		<description><![CDATA[ Former Pennsylvania Senator Rick Santorum is getting more social media attention than any other Republican presidential contender, according to a Crimson Hexagon analysis for MSNBC . Crimson Hexagon looked at 1.2 million tweets and Facebook posts in February that displayed a clear opinion one way or the other about at least one of the candidates. Before Rick Santorum won primaries in Missouri, Minnesota and Colorado, social media users were talking about rival candidate Mitt Romney six times as often as they were discussing Santorum, according to the analysis. But since Santorum’s triple wins in early February, 41% of posts expressing an opinion about a candidate were focused on Santorum. After Rick Santorum won primaries in three states this month, he was catapulted to the front of the national discourse. Santorum’s success has cast him as the “rising star” of the four remaining candidates, and that status is bound to win a candidate increased attention. But is all that new attention helping Santorum? Not so much — most of that attention is negative. While plenty of people are talking about Santorum online, it’s not all roses and peaches for the former Pennsylvania senator. The majority of comments posted since a CNN debate on Wednesday were disparaging towards Santorum. What’s driving this barrage of negativity? Part of the explanation comes from Santorum’s controversial stances on social issues. 28% of the negative opinions about Santorum posted online mention his beliefs against gay marriage. Some social media users have also complained that Santorum is “too conservative,” according to Crimson Hexagon’s analysis. Remember, Santorum is a career politician. We don’t want a career politician for president, plus one with no experience in running anything. — Rita Bybee (@BybeeRita) February 24, 2012 Santorum: Constitution is okay means of dictating to your church, religion, and state what “marriage” means. Why would YOU vote for this??? — Hera Ming (@HeraMing) February 24, 2012 The analysis also looked at Mitt Romney’s social mentions, finding that 36% of positive opinions about Romney were driven by a belief that he is the “most electable” candidate on the basis of his experience. I connect w Romney because I know public vs private leadership. O. fools ppl w his act of smoothe public image. Romney gets things done. — Kevin (@TeachKevinTeach) February 24, 2012 Conversely, many negative opinions about Romney accused him of being “out of touch” due to his financial wealth. “Suppose 20,000 new dollars fall from the sky into the hands of Mitt Romney” Because that guy really needs more money. — Ciara Windsor (@ciarajordann) February 24, 2012 Of course, social media monitoring isn’t a scientific poll. According to Gallup’s latest national polling data, Rick Santorum leads Mitt Romney by 7 points. What do you think about the online conversation revolving around the race for the Republican presidential nomination? Sound off in the comments below. Images courtesy of Flickr , Gage Skidmore More About: 2012 presidential campaign , Mitt Romney , Politics , Rick Santorum ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/santorum-getting-most-social-media-buzz-but-its-not-all-favorable/feed/</wfw:commentRss>
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		<title>Sending Signed Faxes From Your Phone: New eFax Mobile Solution</title>
		<link>http://eskobo.com/2012/02/24/sending-signed-faxes-from-your-phone-new-efax-mobile-solution/</link>
		<comments>http://eskobo.com/2012/02/24/sending-signed-faxes-from-your-phone-new-efax-mobile-solution/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 18:02:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/sending-signed-faxes-from-your-phone-new-efax-mobile-solution/</guid>
		<description><![CDATA[ If you have ever been in a situation where one of your clients needed to get your signature on a document and you were on the road, you haven't had many good choices until now. For years, I have been a big proponent of J2's eFax service, which sets up a virtual fax machine in the cloud (of course, they didn't really use those words back then). Once you sign up for an account, your received faxes go to your email inbox where you can download the attachment and view them as PDFs. You can also send documents from your computer too. Sponsor This week, they have added a special new feature to their iPhone app that allows you to sign received faxes from your phone and send them out, with a very simple user interface. The complicating factor is coordinating the Web and iOS clients to get things set up properly. Sadly, the online docs are lacking but once you see what is involved it is relatively straightforward. There are some caveats before I show you how to do this. First, you need a paid eFax account to make this work. eFax offers a free account that is good just for receiving faxes (and this is one of the big bargains around, if your faxing needs are sparse such as fewer than 20 monthly faxes). The paid plans start at $14 a month if you pay for an entire year's service. Second, you need the latest v2 of the eFax iOS Mobile client that you can download for free here. Finally, you have to use the Web eFax client to capture your signature. You send yourself a page with your signature on it and it should be the last time you ever need to be near a "real" fax machine. Once you receive the fax, you bring up the Web client and login to your account. There is a simple image-editing program that allows you to crop and save the signature block to the system. Now you are ready to sign your documents using the iOS app. On its main menu page, as you can see in the screenshot, you can click on the sign faxes button, place the signature block in the appropriate place on the page, and send it forth. It is somewhat clunky to go through these steps, but it does work. There are other document signing solutions out there, such as Adobe's Echosign.com, RightSignature.com, and Signnow.com, among others. But if you are already considering replacing your aging fax machine with a complete service, you might want to look at what eFax Mobile is all about. Discuss ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/sending-signed-faxes-from-your-phone-new-efax-mobile-solution/feed/</wfw:commentRss>
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		<title>3 Things Retailers Can Learn from Mom and Pop Facebook Stores</title>
		<link>http://eskobo.com/2012/02/24/3-things-retailers-can-learn-from-mom-and-pop-facebook-stores/</link>
		<comments>http://eskobo.com/2012/02/24/3-things-retailers-can-learn-from-mom-and-pop-facebook-stores/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 17:50:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/3-things-retailers-can-learn-from-mom-and-pop-facebook-stores/</guid>
		<description><![CDATA[ Christian Taylor is founder and CEO of Payvment and developer of the number-one Facebook ecommerce platform for brands, agencies and merchants, and the world’s only Facebook Shopping Mall . Recently, Gap and J.C. Penney closed their Facebook storefronts because the retailers weren’t seeing immediate traction. The move has sparked an interesting debate: whether Facebook commerce will actually take off. Clearly, we are still in the very early days of Facebook shopping, but there is already ample evidence that social commerce is thriving. For every big brand that’s failed in its initial social commerce attempt, there are thousands of smaller brands that are killing it with Facebook commerce (F-commerce). Why have some large retailers stumbled with their initial F-commerce attempts, while many smaller retailers are seeing success? Here are three things smaller sellers can teach large retailers about Facebook commerce. 1. Start From Scratch The first mistake many large retailers make is trying to build custom storefronts that are essentially clones of their .com websites, when they should attempt to truly integrate their presences into the social fabric of Facebook. Smaller sellers have the advantage here; most don’t already maintain big ecommerce presences, so they can start from scratch with a social model. Successful smaller sellers are also opting for commerce solutions that take full advantage of the Facebook platform, such as robust sharing, commenting and social expression features. They also typically have a smaller product catalog, which helps to focus sharing, promotions and wall posts, creating concentrated buzz and rapid fan and visitor growth to their storefronts. 2. Be Authentic Successful smaller sellers engage in active, authentic communication and dialogue with their fans and shoppers on Facebook. It’s very compelling to talk to an actual jewelry designer about his or her inspiration, or to the creator of the sustainable t-shirts you found through a friend. The passion of the smaller seller and the direct, honest dialogue makes for lifelong customers that subsequently spread the word throughout their social connections. It’s hard for a larger retailer’s marketing team to replicate this authenticity within its Facebook presence, but it’s possible. Start by picking the right person to manage your Facebook presence – and make sure he has the time and resources to drive robust interaction and conversation with your fan base. Or try featuring guest posts from a supplier or designer to drive more conversation, especially if that person has an interesting, authentic point of view and is willing to engage in some back and forth discussion. Finally, don’t make everything about sales and deals — there should be a balance between promotional posts and open-ended stories about the products you offer. 3. Join a Network Large retailers have typically created custom tab storefronts on their Facebook Pages, which focus on selling to an existing fan base. This “island” mentality might work for .com destination stores, where SEO and email promotions drive the bulk of the traffic, but it doesn’t work very well on Facebook, where social discovery drives traffic and exposure to a broad swath of the social and interest graph is key. With a stand-alone store, you’re only as good as your “graph.” In other words, you’re limited to your existing fan base when it comes to product discovery and social sharing. Plus, you’re limited to relationship-based graphs rather than the possible interest graphs generated by broader community data. Smaller sellers that are part of a community dramatically amplify social discovery of their products. Examples of this include Pinterest and Yardsellr , each of which enables a seller to expose his or her products to a rapidly growing base of visitors connected both socially and through shared interests. The fact that some larger retailers have recently shuttered their Facebook stores doesn’t prove that social networks lack potential as sales channels. Chances are, many retailers will continue to experiment with the potential of these powerful social platforms. When larger retailers move out of the .com paradigm and embrace a truly social model for their Facebook storefronts, they’ll discover a huge opportunity for success. More About: community engagement , contributor , ecommerce , Facebook , features , Social Media ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/3-things-retailers-can-learn-from-mom-and-pop-facebook-stores/feed/</wfw:commentRss>
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		<title>Welcome Back, Nokia</title>
		<link>http://eskobo.com/2012/02/24/welcome-back-nokia/</link>
		<comments>http://eskobo.com/2012/02/24/welcome-back-nokia/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 17:45:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/welcome-back-nokia/</guid>
		<description><![CDATA[ If my Mom asked me what smartphone to buy right this second, I’d tell her to wait — wait until the Nokia Lumia 900 is released. It’s that good. Windows Phone 7 is that good. It’s faster and more idiot-proof than Android and presents core functions like phone calling and messaging better than iOS. Windows Phone is, in my humble opinion, a fantastic product. Nokia has had a rough decade. Trouble started in the States where the company continued to pump budget phones into a market that went upscale. They were an early entrant in the smartphone race, but didn’t curate a developer-friendly ecosystem as quickly as others. They were down, out, and looking dead in the water. Then Microsoft floated by and threw out a life preserver worth $250 million. Now, after just one quarter, Nokia is the top dog of the third most popular smartphone platform. That’s a great spot to be in. I have a T-Mobile Lumia 710 sitting in front of me right now. As John said in our review , it’s impressive to a point. The battery easily lasts days, outlasting an iPhone 4S or even the Droid RAZR MAXX. The hardware feels of the Nokia of old: a tad plasticy but very solid. I doubt it’s as durable as 3310 or 1110i but it can certainly survive drops. I’m not sure I would use it as a daily driver, but I would whole-heartily recommend it to someone looking for a reliable and simple phone. But this as much about Microsoft as it is Nokia. The partnership is nearly perfect. Microsoft knows software and Nokia knows hardware. Take the Zune: fantastic software hampered by just average hardware that had limited market distribution. Likewise, the Nokia N8 is one of the finest phones I’ve ever felt but the Symbian OS made it unsellable. When separate, these two companies were being pushed out of the mobile race. But together, they’re a major force. Windows Phone 7 might never overtake Android or iOS in marketshare. Apple has legions of fans and Android is growing at an exponential pace fueled by an explosion of devices. But market share only matters to a point. Windows Phone does not have to be first in order to be successful. Still, Microsoft, Nokia and all the rest of the Windows Phone makers are fighting an uphill battle. And they need to fight harder. It’s not cool to own a Windows Phone like it is an iPhone or Droid. Windows Phone needs stronger, more aggressive marketing. Look at Samsung with the Galaxy S II. They’re doing it right. Carriers need a better selection of hardware (read: Nokia needs to get on Verizon). The prices are right but the products are still relatively unknown by consumers. Buy salesman’s love . It’s dirty but spiffs and incentives generally result in higher sales. Per today’s news Nokia holds 33% of the Windows Phone 7 market share and they reached that point in just one quarter using classic Nokia tactics. The Lumia 710 is wonderfully inexpensive and the Lumia 800 is not an iPhone competitor in the traditional hardware sense. But people still want them. The large Lumia 900 is hitting soon, which will no doubt increase Nokia’s dominance in the market. If you’re like me, you’re fed up with Android’s nonsense and don’t really want an iPhone. My hope is that Nokia and Verizon releases a LTE-enabled 900 with a battery life comparable to that of the 800. That’s what I want. Nokia bet all their chips on Microsoft. It was a bold move. Windows Phone 7 had yet to show signs of real life and it’s still a tiny sliver on the smartphone market share pie. But there’s still money to be made in third place and Nokia’s bet is looking smarter all the time. ]]></description>
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		<title>Torrents, Likes, Fans &amp; Plays: How Bands at SXSW 2012 Stack Up Online [Infographic]</title>
		<link>http://eskobo.com/2012/02/24/torrents-likes-fans-plays-how-bands-at-sxsw-2012-stack-up-online-infographic/</link>
		<comments>http://eskobo.com/2012/02/24/torrents-likes-fans-plays-how-bands-at-sxsw-2012-stack-up-online-infographic/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 17:45:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/torrents-likes-fans-plays-how-bands-at-sxsw-2012-stack-up-online-infographic/</guid>
		<description><![CDATA[ While some decry the decline of the traditional music industry, we think it's hard not to get excited about the possibilities the future holds. It's true that major label revenue has dropped off a cliff over the last decade, but a whole new ecosystem is emerging. Today, music is easier to both create and access than at any time in human history. New business models are being forged (albeit slowly). We have Music Hack Days and new innovation is going on all over the place. For artists, generating revenue can still be tricky, but one of the new advantages the Web offers is an unprecedented understanding of how well they are being received by fans. At the Social Music Summit in New York this week, one of the major themes was how social media creates new opportunities for artists. One of those opportunities is simply knowing more about fan behavior and preferences. Sponsor South By Southwest (SXSW) starts in two weeks, and there are over 1,400 bands and artists playing at the festival. MusicMetric, a company that specializes in tracking all of that new data about music and entertainment, has put together an infographic outlining which of those artists gets the most online buzz and activity. By analyzing tons of data about over 600,000 artists, MusicMetric is able to see which artists are growing, where their fans are located and which social networks they're using the most. Using sentiment analysis, services like MusicMetric can get an idea of how the artists fare in reviews as well. (Click to enlarge) Guitar photo by Gideon . Discuss ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/torrents-likes-fans-plays-how-bands-at-sxsw-2012-stack-up-online-infographic/feed/</wfw:commentRss>
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		<title>Mail.Ru Issues Gangbusters Trading Figures, Plans More Social Games</title>
		<link>http://eskobo.com/2012/02/24/mail-ru-issues-gangbusters-trading-figures-plans-more-social-games/</link>
		<comments>http://eskobo.com/2012/02/24/mail-ru-issues-gangbusters-trading-figures-plans-more-social-games/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 17:32:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/mail-ru-issues-gangbusters-trading-figures-plans-more-social-games/</guid>
		<description><![CDATA[ Mail.Ru has issued a preliminary trading statement for the fiscal year 2011. The largest Russian-language Internet company, is looking at a margin outlook of 50 percent this year according to CEO Dmitry Grishin, speaking on a conference call, and plans to reinvest the cash to improve its products. Net income in the second half of 2011 almost tripled year on year to $122.9 million. Shares were up on the news. Mail.ru has seen stronger advertising revenue than it expected in the fourth quarter and plans to focus on higher quality products with its online game business. In terms of numbers, the monthly audience of the Mail.Ru portal in December 2011 (according to TNS Russia) reached 30 million Russian users. They had continued growth in social networking and instant messaging with the social network Odnoklassniki reaching 20.8m monthly users (TNS Russia) and Mail.ru Agent , it’s IM network, hitting 22.9m monthly users. In the last year Mail.ru’s web-interface for its email was revamped and improved and they issued updates and releases of desktop and mobile client apps (iOS, Android, WP7, Java, Symbian, Blackberry) of Mail.Ru Agent and ICQ. The Games.mail.ru portal is now the the largest MMO gaming portal in the “Runet” (shorthand for the “Russian Internet”) and it launched 16 new games launched, including more social and mobile games. Grishin said interoperability between Agent and ICQ was introduced, as was support for authorization between other instant messengers and social networks. About 43% of Mail.Ru Agent monthly users are accessing the service from their mobile devices, as well as 34% of their OK monthly users. In fact the mobile user growth is exceeding PC use, not unexpectedly. ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/mail-ru-issues-gangbusters-trading-figures-plans-more-social-games/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Private Clouds Shouldn’t Mean Secret Pricing</title>
		<link>http://eskobo.com/2012/02/24/private-clouds-shouldnt-mean-secret-pricing/</link>
		<comments>http://eskobo.com/2012/02/24/private-clouds-shouldnt-mean-secret-pricing/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 17:05:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/private-clouds-shouldnt-mean-secret-pricing/</guid>
		<description><![CDATA[ I'm not one of the people that thinks that "private cloud" is an oxymoron. But vendors that are trying to offer self-hosted alternatives to Google App Engine, Amazon Web Services, Heroku, and the rest need to understand that cloud deployments are supposed to be about reducing friction of deploying and running services. That includes the friction of having to deal with undisclosed pricing and sales pitches that enterprise software has been saddled with for way too long. One of the things that I really like about providers like Amazon and Heroku is the simplicity of dealing with their service. You check out the sites, evaluate the pricing and test out the free tier to see how it handles. If all goes well, it's time to start putting services into production. Sponsor The downside to Heroku and AWS, of course, is that you're running on someone else's architecture. There's a legitimate demand for private PaaS and IaaS services, and more and more vendors are trying to elbow their way into that business. The problem is that some of the new entrants are hoping they can continue using the old and busted enterprise pricing models. The excuse for not providing pricing in most cases boils down to complexity. Vendors say that pricing is too complex to disclose because it depends on too many factors. If that's the case, I'd recommend two things. First, simplify your pricing structure. Second, provide a baseline or some sample scenarios so that customers have some idea what they're getting into before having to engage with sales. In the past two weeks, I've had run-ins with vendors that completely refused to disclose any real information about their pricing. And this is after one vendor promised during a briefing to provide pricing after the call, and the other weaseled out of providing pricing info after being told it was a condition of my taking the briefing. Vendor one sent this follow-up, in lieu of pricing: "[product name] pricing is based on a number of factors. The bottom line is that it's priced to be comparable to what a company would pay to have their own people run it in-house, but in addition, you get the power of [company identifying slogan redacted] and a team of cloud experts with years of experience running one of the largest clouds in the world..." In other words, it's too complex . Complexity is No Excuse The excuse for not providing pricing in most cases boils down to complexity. Vendors say that pricing is too complex to disclose because it depends on too many factors. If that's the case, I'd recommend two things. First, simplify your pricing structure. Second, provide a baseline or some sample scenarios so that customers have some idea what they're getting into before having to engage with sales. If you look at Amazon's pricing, though, you see what a sham the complexity excuse is. Amazon's pricing just for EC2 depends on how many instances you're running, what type of instances, whether you commit to a certain number of instance hours and a number of other factors. Bottom line, though? Amazon's pricing is fairly transparent. That doesn't prevent Amazon from having variable pricing for volume customers. If you want more than 500TB of data transfer per month (for example) Amazon directs you to its sales folks. But customers have a pretty good baseline of what Amazon's pricing is. There's room for negotiation and volume discounts, without leaving customers clueless. Convirture is another example. Their pricing is variable but they at least provide a starting price that gives customers something to start with. Why so Secret? "It's the old 'how much is it? Well, how much do you have in your pocket right now?' game. Customized pricing cuts both ways." - Evan Schuman As fellow RWW'er David Strom says, priceless is not a marketing strategy . Wrong pricing, says Strom, "can turn the most amazing product into a dog, and not putting the pricing online... just makes everyone more frustrated and the chance to lose a customer to a competitor, where this information is clearly stated." Just why are vendors so secretive about pricing? It might not be because the pricing is too high. Evan Schuman, editor at StorefrontBacktalk.com , says "it's just as often a fear of the price being too low. For a certain prospect with a certain budget, the vendor might be able to charge more. It's the old 'how much is it? Well, how much do you have in your pocket right now?' game. Customized pricing cuts both ways. Yet another reason to insist on meaningful numbers." No Pricing, No Story As is happens, I do insist on meaningful numbers. Without some hard pricing information, and not just a handwavy "pricing is variable" I'm not covering the product or service, period. It turns out, I'm not the only member of the tech press with this policy. In polling other folks, like Schuman, I found universal agreement that pricing is almost always a requirement for a story. Pam Baker says, "readers who are interested enough to read a particular review or product story want to know the price. So, if a vendor refuses to disclose pricing, or at least a pricing range to cover the various purchase options, then I either won't cover the product at all, or I'll note to the reader that the undisclosed price is probably kept secret because it is way too high." Of course, there are some exceptions to the "no pricing, no story" rule. When companies announce a product in development, it's not uncommon that pricing isn't set. When you're a long way out from the supported offering, it might still be newsworthy. But when something is going from a closed beta to general availability, as was the case with the vendor that weaseled out of pricing information, there's no excuse. It's one of the first questions that the customers are going to ask, and it belongs in any news coverage of the offering. Cloud vendors that want to compete with AWS, Heroku, Engine Yard, Google, and the rest need to bring their pricing practices into this century. Had problems with vendors and pricing? I'd like to hear your stories in the comments. Discuss ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/private-clouds-shouldnt-mean-secret-pricing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Google is done with Clearwire, intends to sell off shares for $47M</title>
		<link>http://eskobo.com/2012/02/24/google-is-done-with-clearwire-intends-to-sell-off-shares-for-47m/</link>
		<comments>http://eskobo.com/2012/02/24/google-is-done-with-clearwire-intends-to-sell-off-shares-for-47m/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:53:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/google-is-done-with-clearwire-intends-to-sell-off-shares-for-47m/</guid>
		<description><![CDATA[ More bad news for the struggling WiMAX wireless network Clearwire . Google is preparing to sell off its entire stake in the company, according to SEC documents filed by the search giant today. Google originally purchased a 6.5 percent stake in Clearwire back in 2008 for a cool $500 million. The initial appeal of Clearwire was its faster 4G WiMAX wireless network, which has since fallen behind the new wireless carrier standard of LTE. More recently, Clearwire has struggled to pay its operating bills, forcing its majority shareholder Sprint to lend it an injection of cash . The documents state that Google is seeking to get $1.60 per share for a total of $47 million — less than one-tenth the price it originally paid for Clearwire’s share. On the surface it seems that Google is simply trying to get rid of its involvement in an investment that doesn’t have any growing possibilities for the other parts of its business. However, it’s very likely Google expects Clearwire to fail, which could be one reason for the fire sale on its stake in the company. Google’s shares will become available for sale February 27. Filed under: deals , mobile ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/google-is-done-with-clearwire-intends-to-sell-off-shares-for-47m/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>ZipWhip Builds A Robotic Flag To Add Fun To The Disheartening, Slow Rise Of The Average Start-Up</title>
		<link>http://eskobo.com/2012/02/24/zipwhip-builds-a-robotic-flag-to-add-fun-to-the-disheartening-slow-rise-of-the-average-start-up/</link>
		<comments>http://eskobo.com/2012/02/24/zipwhip-builds-a-robotic-flag-to-add-fun-to-the-disheartening-slow-rise-of-the-average-start-up/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:48:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/zipwhip-builds-a-robotic-flag-to-add-fun-to-the-disheartening-slow-rise-of-the-average-start-up/</guid>
		<description><![CDATA[ You’re a start-up dude with carefully mussed hair. Your AWS is waiting. You’ve paid the designer. You and your family have created accounts. It’s been a mad dash. You’ve maxed out your credit cards. Your service is done. Now you wait. And wait. And wait. Lots of people have ideas, but very few ideas gain much traction, and in those first few months it’s disheartening to see your subscriber numbers inch up far too slowly for anyone’s good. Every little bit of encouragement helps. That’s why the guys at ZipWhip (a service that basically lets you sync your text messages with your desktop) created an Arduino-powered flag to alert them when they got a new customer. The service itself is ready to go and waiting, they just wanted a way to celebrate when somebody created an account. And celebrate they do, cheering wildly as the flag slowly raises like the arm of Victory high above the bloodbath that is modern start-up creation. “It’s a ton of fun to see something visual happen each time we get a new user,” they wrote on their blog. They’ve also released the plans and source code in their blog post so you and yours can build a flag, say, for celebrating new Twitter followers or to signal when it’s time to change your shirt (once a day is customary, but I’ve seen once a week work fine for many start-up founders). Excelsior, ZipWhip, and may your flag fly off the freaking wall once people see this post. ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/zipwhip-builds-a-robotic-flag-to-add-fun-to-the-disheartening-slow-rise-of-the-average-start-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Robert Scoble planning a fund? He already runs one! (not really)</title>
		<link>http://eskobo.com/2012/02/24/robert-scoble-planning-a-fund-he-already-runs-one-not-really/</link>
		<comments>http://eskobo.com/2012/02/24/robert-scoble-planning-a-fund-he-already-runs-one-not-really/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:30:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/robert-scoble-planning-a-fund-he-already-runs-one-not-really/</guid>
		<description><![CDATA[ Is Robert Scoble launching a super-duper angel venture capital investment fund or not? The question is on everyone’s lips, or at least on those of a couple of dudes currently having a Homerun Omelet at over at The Creamery in San Francisco. Real Journalist® Dan Lyons says he is – definitely maybe – doing it , while the rest of planet Earth, including Robert Scoble , says it’s simply not true . We’ve taken the time to some of the heavy lifting for Dan Lyons, who recently pointed out that us tech bloggers could never become Real Journalists® because we’re hacks for hire and just too darn conflicted , and dug up some evidence that demystifies the matter at hand. Behold ScobleFund.com , which was clearly made public by accident. How Scoble finds time in between writing guest posts for The Next Web , flying all around the world to meet with interesting entrepreneurs, trolling Google+, interviewing founders and clipping his toenails on a ridiculously regular basis, we do not know. But the fact remains that Scoble is launching a venture fund mysteriously dubbed ScobleFund (what could be behind that name?) that is being backed by TechCrunch alumni Sarah Lacy, Michael Arrington and MG Siegler, according to the aforementioned website. So go forth and get ScobleFunded, dear founders, for “unlimited posts on Scobleizer.com” will be part of the deal. For the record: none of this true, except the parts about Dan Lyons not properly fact-checking his stories and Scoble’s strange toenail clipping behavior. (ScobleFund.com was made for fun by Massimo Chieruzzi , CEO of Creative Web ) ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/robert-scoble-planning-a-fund-he-already-runs-one-not-really/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Facebook Can Help Advertisers (and Itself)</title>
		<link>http://eskobo.com/2012/02/24/how-facebook-can-help-advertisers-and-itself/</link>
		<comments>http://eskobo.com/2012/02/24/how-facebook-can-help-advertisers-and-itself/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:30:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/how-facebook-can-help-advertisers-and-itself/</guid>
		<description><![CDATA[ Best Western became the first global hotel to allow users to book rooms through its Facebook page . As we reported earlier this week , loads of retailers have been closing down their Facebook storefronts because they simply aren't worth the effort. Travel is a completely different sector, and one that seemingly could lend itself to better integration with a social network like Facebook . That is, if only Facebook could figure out travel advertising, or Best Western could figure out social media. Sponsor "We're embarking on a new age in media," Dorothy Dowling, Best Western's senior vice president of marketing and sales, told USA Today . "It requires different thinking." But so far, the thinking isn't all that different from frustrated retailers. Best Western has a static Facebook page that you can "like," and as far as Facebook landing pages go, it's smart looking (if not all that functional. Look carefully: the link to use the new reservations feature is the in the lower left hand corner of the screenshot below). You won't find better deals on the Facebook page than you would on Best Western's Web site. And most importantly, the page can't jump in with a friendly prompt when you're doing something that may have you thinking about travel. Something like checking event invites and debating whether or not to head to you high school reunion. Wouldn't you be more inclined to go if you knew the Best Western in your hometown was going to offer you a special deal on the room so you can see what those half-forgotten friends are like off Facebook? The possibilities are endless once Facebook steps up efforts (or brands demand) better integration between Facebook pages and ads: once Best Western gets me to "like" its page, it can jump in and make me an offer anytime I use certain keywords: "friend's wedding" and "business trip" and "ski vacation" come to mind, but SEO types can probably offer more suggestions. Is it intrusive? Sort of. But study after study has shown people don't mind advertising as much when they're being pitched something they actually need. As we mentioned earlier today , Facebook's current advertising growth strategy seems to be a plan that involves saturating the site with more ads in hopes of hitting the revenue targets investors will expect it to shatter once its shares start trading. That's not good for users, that's not good for advertisers and, most of all, that's not good for Facebook. Photo courtesy of ShutterStock . Discuss ]]></description>
		<wfw:commentRss>http://eskobo.com/2012/02/24/how-facebook-can-help-advertisers-and-itself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>That was quick: Nokia became top Microsoft smartphone maker in Q4</title>
		<link>http://eskobo.com/2012/02/24/that-was-quick-nokia-became-top-microsoft-smartphone-maker-in-q4/</link>
		<comments>http://eskobo.com/2012/02/24/that-was-quick-nokia-became-top-microsoft-smartphone-maker-in-q4/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:25:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/that-was-quick-nokia-became-top-microsoft-smartphone-maker-in-q4/</guid>
		<description><![CDATA[ After using 2011 as a launch pad to introduce its first Microsoft Windows Phones, Finnish manufacturer Nokia has already become the top Microsoft smartphone vendor in the world, according to Strategy Analytics . Nokia CEO Stephen Elop bet the company on the Windows Phone 7 OS back in February 2011, but it took until near the end of the year to see what the company could come up with on the phone front. The company put out its decently selling Lumia 800 and 710 Windows Phones and soon it will release the big and powerful Lumia 900 , one of the most-talked-about products of CES 2012. Things appear to be in Nokia’s favor with this latest report. Global smartphone shipments using Microsoft smartphone operating system grew 36 percent to reach 2.7 million units in the fourth quarter of 2011, with Nokia as the largest manufacturer. “An expanded portfolio of Windows Phone 7 models such as the Lumia 800, an increased retail presence and highly visible marketing campaigns across several European and Asian countries drove Nokia’s growth,” Neil Mawston, Executive Director at Strategy Analytics, said in a statement. “Nokia is by no means out of the woods yet, and it is still on a long road to recovery, but capturing top spot in the Microsoft smartphone ecosystem is an encouraging baby-step forward for the company.” Do you think Nokia will end up giving Windows Phones the boost they need to compete with iOS and Android? Filed under: mobile ]]></description>
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		<title>Why Stunts Drive Clicks for Gen-Y Auto Marketers</title>
		<link>http://eskobo.com/2012/02/24/why-stunts-drive-clicks-for-gen-y-auto-marketers/</link>
		<comments>http://eskobo.com/2012/02/24/why-stunts-drive-clicks-for-gen-y-auto-marketers/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 16:16:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://eskobo.com/2012/02/24/why-stunts-drive-clicks-for-gen-y-auto-marketers/</guid>
		<description><![CDATA[ The Digital Marketing Series is supported by HubSpot , an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including marketing analytics tools . This year, Chevrolet ‘s Super Bowl ad for its Sonic hatchback had its share of white-knuckle stunts. For those who missed it, the hatchback skydived, bungee jumped and executed a kickflip. But those stunts were child’s play compared to the risk Chevy seemed to be taking. After all, the ad featured no actual reasons to buy the car, no mentions of gas mileage, pricing or even its iPhone/iPad compatibility. The only thing you could surmise from seeing the ad is that the car might be useful if you and it were ever flung out of a plane. Yet Matt Scarlett, Sonic’s advertising manager, says the stunt-ridden ad was actually the safest choice. Canvassing consumers in the younger-skewing millennial demo revealed that their flashy approach got the strongest response by far. “We said, ‘OK, if you saw an ad like that, would you engage with the brand’s website to learn more?’” recalls Scarlett. “Pretty much everyone said they would, if only to see how the heck they did it.” This is one way to market cars to Gen Yers. When your target demo lives on Facebook and zones out when you show them a standard car ad with stereotypical beauty shots and performance claims, you have to mess with the formula a bit. That’s especially true if you’re an underdog brand. In some ways, the auto industry is like tech: There are brands like Apple , which can create buzz merely by teasing new releases. But those that lack this built-in sense of drama have to create their own trans-media narratives. The progenitor of this approach is Audi ‘s Art of the Heist, a 2005 campaign for the A3. The carmaker, working with New York agency Campfire , concocted a story about the car being stolen that included a game replete with online and offline clues about the car’s whereabouts. “Stunts have been a viable way of generating a lot of conversation with a relatively minimal investment thanks to social media,” says Jeremiah Rosen, president and partner of Campfire. “The difference between how we sell beer and how we sell automobiles is dramatically different — longer purchase consideration and longer ownership. Given that the purchase cycle for a car is famously long, starting the conversation with a spreadable, buzzworthy stunt is a very good way to drive attention. It starts the conversation and moves the consumer toward consideration.” Agency 180LA made the same calculation. When it won the Mitsubishi account in mid-2010, the agency’s assignment was to generate buzz and show off the 2011 Outlander Sport compact crossover’s features. The agency’s solution was “Live Drive,” which was billed as the world’s first online test drive. The brand created a microsite where users could (after getting a code), remotely steer an Outlander Sport in the Mojave Desert. Mitsubishi followed that effort with a stunt in February 2011 that had the Outlander and Outlander Sport breaking Guinness World Records in arctic conditions in Ghost Lake, Canada. “Necessity is the mother of invention,” says Gavin Lester, creative director of 180LA. “We are outspent 10-to-one or 30-to-one by our competitors, so we had to do something different.” Toyota ‘s Prius doesn’t suffer under quite the same constraints. Yet, the brand launched its own record-breaking frenzy during two 10-hour webcasts in March 2011. Unlike Mitsubishi’s Guinness campaign, though, this record-breaking attempt was more about whimsy than product attributes. Among the records sought: “Most shadow animals made with Prius LED headlights in two minutes.” Melissa Eccles, associated director of integrated productions for Saatchi &#038; Saatchi LA , the agency that worked on that effort, says once again the usual claims about mileage and LED headlights would have likely fallen on deaf ears. “It grabs people’s attention and creates a different channel to connect with a generation that is turned off by traditional approaches to advertising,” she says of the effort. “It changes the conversation, giving people a means to participate in an experience, versus being advertised to.” Not everyone agrees with that logic, though. Todd Turner, owner of Car Concepts , a Thousand Oaks, Calif., consultancy, points out that there are still lots of car brands that continue to emphasize product attributes in their advertising. Two other Super Bowl advertisers — Hyundai and the Ford Silverado — stuck to that formula this year. Turner says that’s smart. “I think that all these companies [doing stunts] run the risk of devaluing their brands,” Turner says of Chevy Sonic and others. Turner notes that Volkswagen’s ads from the ’60s were lighthearted, but also provided good reasons to buy the cars, like reliability . “To build a car brand that ends up on people’s shopping lists, it has to be something that retains an image for them. That’s where [these brands] are lacking. There’s no definable reason to buy the product. They’re focusing too much on what goes viral, what gets teens’ attention.” Scarlett, however, is happy for the moment to be getting attention for the Sonic. The Super Bowl ad has gotten almost 2 million views on YouTube at this writing and has about 100,000 more Facebook fans than the Ford Fiesta. Scarlett says when OK Go’s official video for “Needing/Getting” — the song featured in the Super Bowl ad — hit 10 million views in five days, “That’s when we knew we really hit it. We really connected with people.” Whether they’ll go out and buy the car remains to be seen. Series supported by HubSpot The Digital Marketing Series is supported by HubSpot , an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including marketing analytics tools . Image courtesy of Flickr, Secret London More About: Advertising , automobiles , chevrolet , Digital Marketing Series , features , ford , mashable , Mitsubishi , volkswagen ]]></description>
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		<title>Klarna Execs’ Alleged Rape Case Dismissed</title>
		<link>http://eskobo.com/2012/02/24/klarna-execs-alleged-rape-case-dismissed/</link>
		<comments>http://eskobo.com/2012/02/24/klarna-execs-alleged-rape-case-dismissed/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 15:55:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/klarna-execs-alleged-rape-case-dismissed/</guid>
		<description><![CDATA[ Remember those two high-level executives from Swedish startup Klarna who were arrested earlier this month on rape charges ? Their names are Jens Saltin and Niklas Adalberth, and they were arrested at the W Hotel in New York after allegedly molesting a 19-year-old tourist from Texas. Well after a little follow up (it’s not often that we get to call into the New York City District Attorney’s office), it would seem as though the case has been dismissed. Here’s the official statement out of the DA’s office: After conducting a thorough investigation that included but was not limited to interviewing relevant witnesses, viewing surveillance video and other hotel records and speaking extensively with the complainant we have concluded that we cannot prove the charges beyond a reasonable doubt. Saltin and Adalberth were released on $10,000 bail after their February 4 arrest. According to the police report “defendant Adalberth straddled informant, both defendants removed informant’s clothes, and defendant Adalberth grabbed informant’s breast. Deponent is further informed that she did not consent to said conduct.” Shortly after, Klarna released a statement: We are aware of the alleged incident in New York City involving Niklas Adalberth and Jens Saltin. Both Mr. Adalberth and Mr. Saltin maintain their innocence and have taken temporary leave from the company while the matter is being investigated. Since the men were charged with a felony, neither reached the point in the court process where they were asked to plead guilty or not guilty, so we still haven’t really heard their side of the story. We’ve sent out a request to Klarna for a statement and will update as soon as we hear more. ]]></description>
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		<title>Watch Paris Hilton’s Bizarre New Music Video About Drunk Texts, Sexting</title>
		<link>http://eskobo.com/2012/02/24/watch-paris-hiltons-bizarre-new-music-video-about-drunk-texts-sexting/</link>
		<comments>http://eskobo.com/2012/02/24/watch-paris-hiltons-bizarre-new-music-video-about-drunk-texts-sexting/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 15:52:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://eskobo.com/2012/02/24/watch-paris-hiltons-bizarre-new-music-video-about-drunk-texts-sexting/</guid>
		<description><![CDATA[ Paris Hilton has a thing or two to say about drunk texts, sexting and Twitter . The pop heiress recently released her new song “Drunk Text” from her latest album and… it’s quite strange. Somehow, it’s mesmerizing too — in a Rebecca Black “Friday” way. The song, which is more spoken word than actual singing, discusses a range of tech topics and provides her perspective on communicating in the modern age. The premise of the song follows Hilton as she hangs out at a club — where she goes to “you know, dance with my bitches” — and responds to various text messages throughout the night. SEE ALSO: Damn You Auto Correct Founder Picks 12 Funniest Texts Ever “It’s a hot mess of misspelled obscenities,” Hilton says in the song, referring to drunk texts. “No one is safe in the Twittersphere anymore. If you take the word sex and mix it with texting, it’s called sexting. When you add drunk sexting, the words just don’t make any sense.” The song also features house DJ duo Manufactured Superstars. Hilton is collaborating with other various artists on her new album too, including Afrojack, Flo Rida and LMFAO. The video was originally posted on YouTube and Vimeo, but it has since been removed. PerezHilton.com still has the video. Hilton learns a valuable lesson by the end of the song: “This is the last time I will ever drink and text,” she says. What do you think of the song? Also, do you think you could come up with a better song about texting? If so, send it our way. We’d love to hear! Video courtesy of PerezHilton.com More About: celebrities , sexting , smartphones , Social Media , texting For more Entertainment coverage: Follow Mashable Entertainment on Twitter Become a Fan on Facebook Subscribe to the Entertainment channel Download our free apps for Android , Mac , iPhone and iPad ]]></description>
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