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	<title>Essential MessageEssential Message</title>
	
	<link>http://essentialmessage.com</link>
	<description>Learn to  differentiate  yourself &amp;  your business  in a  competitive marketplace.</description>
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		<title>Your 2013 Business Blast Off Guide</title>
		<link>http://feedproxy.google.com/~r/essentialmessage/uFLT/~3/NQXJqGyAq90/</link>
		<comments>http://essentialmessage.com/your-2013-business-blast-off-guide/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 19:23:34 +0000</pubDate>
		<dc:creator>Michel Neray</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=8211</guid>
		
				<content:encoded><![CDATA[This is a guest post from Tina Dietz, and originally appeared on her blog at ThisIsTinaDietz.com. Tina will show us how to authentically generate lasting business success on our January 31 teleclass...<br/>
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		<title>Are You Prepared To Paddle Down Partnership River?</title>
		<link>http://feedproxy.google.com/~r/essentialmessage/uFLT/~3/mtdLJmXmCHQ/</link>
		<comments>http://essentialmessage.com/partnership-river/#comments</comments>
		<pubDate>Thu, 27 Sep 2012 08:30:08 +0000</pubDate>
		<dc:creator>Michel Neray</dc:creator>
				<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Partnership]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=8084</guid>
		
				<content:encoded><![CDATA[In canoeing, as in business, it takes more than a common goal to keep everyone smiling.<br/>
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		<title>Why Personal Branding is Bad For You</title>
		<link>http://feedproxy.google.com/~r/essentialmessage/uFLT/~3/AGeeRRvrSE8/</link>
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		<pubDate>Mon, 28 May 2012 16:58:56 +0000</pubDate>
		<dc:creator>Michel Neray</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Differentiation]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=6035</guid>
		
				<content:encoded><![CDATA[The whole idea of personal branding drives me up the wall. It makes me crazy. In fact, I'm going to come right out and say it: I believe this unnatural focus on branding is bad for you.<br/>
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		<title>What can an actor teach you about communicating (more) authentically?</title>
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		<pubDate>Wed, 18 Apr 2012 20:23:22 +0000</pubDate>
		<dc:creator>Michel Neray</dc:creator>
				<category><![CDATA[Customer Centric Communication]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Teleclasses]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=5974</guid>
		
				<content:encoded><![CDATA[In preparation for our next teleclass, I thought I would ask our guest Simon Heath the tough questions &#8211; like 'who do you think you are?' and 'why should anyone listen to you?' I mean, he's an...<br/>
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		<title>Nothing Short of Exceptional</title>
		<link>http://feedproxy.google.com/~r/essentialmessage/uFLT/~3/InLmVeGcPnA/</link>
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		<pubDate>Fri, 16 Mar 2012 15:03:59 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Mindset]]></category>
		<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=5960</guid>
		
				<content:encoded><![CDATA[How many times has someone given you a compliment, and you just shrugged it off, saying "It's nothing"? Well, maybe it's not nothing after all...<br/>
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		<item>
		<title>Hack into your Essential Message</title>
		<link>http://feedproxy.google.com/~r/essentialmessage/uFLT/~3/oK89IGSNWbY/</link>
		<comments>http://essentialmessage.com/hackessentialmessage/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 21:41:55 +0000</pubDate>
		<dc:creator>Michel Neray</dc:creator>
				<category><![CDATA[Positioning Statements]]></category>
		<category><![CDATA[Authentic Competitive Advantage]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[positioning statement]]></category>
		<category><![CDATA[what makes you different]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=5931</guid>
		
				<content:encoded><![CDATA[Yes, it involves creative, divergent 'what if?' trial and error.  And yes, it involves dogged determination until you find and successfully exploit a specific opportunity.<br/>
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		<title>What does your Linkedin profile really say about you?</title>
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		<pubDate>Fri, 20 Jan 2012 22:13:15 +0000</pubDate>
		<dc:creator>Michel Neray</dc:creator>
				<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=5910</guid>
		
				<content:encoded><![CDATA[I am constantly amazed at how few people use the 'headline' field of their profile. This is like answering the question, 'what do you do?' with a blank stare.<br/>
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		<title>Impact Statements &amp; Persuasion Drivers</title>
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		<pubDate>Thu, 05 Jan 2012 21:19:38 +0000</pubDate>
		<dc:creator>Tracy</dc:creator>
				<category><![CDATA[Customer Centric Communication]]></category>
		<category><![CDATA[Differentiation]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[speaker]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=5890</guid>
		
				<content:encoded><![CDATA[How do you cultivate an ability to connect with others in person, on the web, or through your marketing materials? How do you know how compelling your message will be to other people? Or how your...<br/>
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		<title>The Power of Yes</title>
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		<pubDate>Fri, 28 Oct 2011 13:00:33 +0000</pubDate>
		<dc:creator>Michel Neray</dc:creator>
				<category><![CDATA[Customer Centric Communication]]></category>
		<category><![CDATA[Mindset]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[divergent thinking]]></category>
		<category><![CDATA[personal purpose]]></category>
		<category><![CDATA[positive affirmation]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=5698</guid>
		
				<content:encoded><![CDATA[In the interest of complete transparency, I want to be absolutely clear about my intention in writing this article: My aim is to hit you hard and repeatedly with the ‘yes’ hammer until it’s...<br/>
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		<title>An Icon Lives On.</title>
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		<comments>http://essentialmessage.com/stevejobs/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 17:49:55 +0000</pubDate>
		<dc:creator>Michel Neray</dc:creator>
				<category><![CDATA[Other Stuff]]></category>

		<guid isPermaLink="false">http://essentialmessage.com/?p=5608</guid>
		
				<content:encoded><![CDATA[Twenty years from today, people will ask, 'where were you when you heard that Steve Jobs had passed away?' and I'll be instantly transported back to the gym.<br/>
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