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	<title>Ethereal Pen Productions</title>
	
	<link>http://etherealpen.com</link>
	<description>Thought Captured in Print</description>
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		<title>2013, So Far…</title>
		<link>http://feedproxy.google.com/~r/etherealpen/~3/yDVPqjK7N2g/</link>
		<comments>http://etherealpen.com/news-insights/2013-so-far/#comments</comments>
		<pubDate>Sat, 18 May 2013 23:39:41 +0000</pubDate>
		<dc:creator>Dan Edelen</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Disconnection]]></category>
		<category><![CDATA[Facts]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Writing for Meaning]]></category>

		<guid isPermaLink="false">http://etherealpen.com/?p=233</guid>
		<description><![CDATA[<p>A new client: Logos Bible Software. Continued magazine editing work, plus website content optimization, editing, proofing, and SEO. And, of course, a hush-hush project or two. Business as usual! One disturbing trend I continue to see online: Sites that once &#8230; <a href="http://etherealpen.com/news-insights/2013-so-far/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p><a href="http://etherealpen.com/news-insights/2013-so-far/">2013, So Far&#8230;</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p>]]></description>
				<content:encoded><![CDATA[<p>A new client: Logos Bible Software. Continued magazine editing work, plus website content optimization, editing, proofing, and SEO. And, of course, a hush-hush project or two. Business as usual!</p>
<p>One disturbing trend I continue to see online: Sites that once specialized in delivering meaning are becoming shallower. By this I mean that facts are steamrolling opinion so bady, those sites that specialize in raising the collective societal conscience are increasingly pumping out facts without tying them into a greater meaning.</p>
<p>Solid writing not only tells people what is; it also tells them what it means for them and how to incorporate what is into life so as to bring lasting, positive change.</p>
<p><a href="http://etherealpen.com/news-insights/2013-so-far/">2013, So Far&#8230;</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p><div class="feedflare">
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		<item>
		<title>Fourth Quarter Projects 2012</title>
		<link>http://feedproxy.google.com/~r/etherealpen/~3/9KefUBWNoP0/</link>
		<comments>http://etherealpen.com/news-insights/fourth-quarter-projects-2012/#comments</comments>
		<pubDate>Wed, 31 Oct 2012 21:19:30 +0000</pubDate>
		<dc:creator>Dan Edelen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Business Update]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://etherealpen.com/?p=218</guid>
		<description><![CDATA[<p>Working on client projects that include website SEO, website proofreading and editing, managing editor work for a magazine, and more. The fourth quarter is always a busy time of the year, but if you need help polishing the quality of &#8230; <a href="http://etherealpen.com/news-insights/fourth-quarter-projects-2012/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p><a href="http://etherealpen.com/news-insights/fourth-quarter-projects-2012/">Fourth Quarter Projects 2012</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p>]]></description>
				<content:encoded><![CDATA[<p>Working on client projects that include website SEO, website proofreading and editing, managing editor work for a magazine, and more. The fourth quarter is always a busy time of the year, but if you need help polishing the quality of your documents, please contact Ethereal Pen.</p>
<p><a href="http://etherealpen.com/news-insights/fourth-quarter-projects-2012/">Fourth Quarter Projects 2012</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p><div class="feedflare">
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		<item>
		<title>Client Updates</title>
		<link>http://feedproxy.google.com/~r/etherealpen/~3/ri2P06FLSdA/</link>
		<comments>http://etherealpen.com/news-insights/client-updates/#comments</comments>
		<pubDate>Fri, 15 Jun 2012 19:02:07 +0000</pubDate>
		<dc:creator>Dan Edelen</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://etherealpen.com/?p=210</guid>
		<description><![CDATA[<p>In addition to many freelance writing and editing projects completed for existing clients so far in 2012, I&#8217;d like to welcome new clients Haney and Motion Specialists/Socare, both of which are building updated websites. Thank you for selecting Ethereal Pen! &#8230; <a href="http://etherealpen.com/news-insights/client-updates/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p><a href="http://etherealpen.com/news-insights/client-updates/">Client Updates</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p>]]></description>
				<content:encoded><![CDATA[<p>In addition to many freelance writing and editing projects completed for existing clients so far in 2012, I&#8217;d like to welcome new clients Haney and Motion Specialists/Socare, both of which are building updated websites. Thank you for selecting Ethereal Pen! And thanks also to all existing clients.</p>
<p><a href="http://etherealpen.com/news-insights/client-updates/">Client Updates</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p><div class="feedflare">
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		<item>
		<title>New Look and Update</title>
		<link>http://feedproxy.google.com/~r/etherealpen/~3/lxw9SQB0Bjo/</link>
		<comments>http://etherealpen.com/news-insights/new-look-and-update/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 11:53:28 +0000</pubDate>
		<dc:creator>Dan Edelen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Technical]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://etherealpen.com/?p=173</guid>
		<description><![CDATA[<p>The Ethereal Pen site has undergone a transformation. The new design sports an even cleaner look than previously, plus it is now completely HTML 5 compliant, one of the few sites on the Web to be so. In addition, the &#8230; <a href="http://etherealpen.com/news-insights/new-look-and-update/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p><a href="http://etherealpen.com/news-insights/new-look-and-update/">New Look and Update</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p>]]></description>
				<content:encoded><![CDATA[<p>The Ethereal Pen site has undergone a transformation. The new design sports an even cleaner look than previously, plus it is now completely HTML 5 compliant, one of the few sites on the Web to be so. In addition, the SEO took another leap forward.</p>
<p>Having created content for many WordPress sites, I believe these latest changes will keep abreast of leading edge development in that software while showcasing its power.</p>
<p>Thank you for visiting. If you need WordPress-based design and content, please call Dan Edelen at Ethereal Pen Productions.</p>
<p><a href="http://etherealpen.com/news-insights/new-look-and-update/">New Look and Update</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p><div class="feedflare">
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		<item>
		<title>No Corporate Style Guide? Your Image Will Suffer!</title>
		<link>http://feedproxy.google.com/~r/etherealpen/~3/5T31Yi3xms4/</link>
		<comments>http://etherealpen.com/news-insights/no-corporate-style-guide-your-image-will-suffer/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 15:16:27 +0000</pubDate>
		<dc:creator>Dan Edelen</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Grammar]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Punctuation]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[Style Guide]]></category>
		<category><![CDATA[Voice]]></category>

		<guid isPermaLink="false">http://etherealpen.com/?p=94</guid>
		<description><![CDATA[<p>Your corporate documents represent your business. Their words reflect your voice. One of the greatest mistakes a business can make is to ignore its written style. Inconsistencies in the use of insider lingo, capitalization irregularities, voice deviations—these problems and more &#8230; <a href="http://etherealpen.com/news-insights/no-corporate-style-guide-your-image-will-suffer/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p><a href="http://etherealpen.com/news-insights/no-corporate-style-guide-your-image-will-suffer/">No Corporate Style Guide? Your Image Will Suffer!</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p>]]></description>
				<content:encoded><![CDATA[<p>Your corporate documents represent your business. Their words reflect your voice.</p>
<p>One of the greatest mistakes a business can make is to ignore its written style. Inconsistencies in the use of insider lingo, capitalization irregularities, voice deviations—these problems and more may be undermining the image you wish to present to customers.</p>
<p>Developing a corporate style guide ensures your company maintains a professional appearance in its documentation. You can&#8217;t afford for customers to point out style problems in your manuals, brochures, and letters.</p>
<p>If you need to develop an in-house style guide, please contact Ethereal Pen Productions and ask for Dan Edelen.</p>
<p><a href="http://etherealpen.com/news-insights/no-corporate-style-guide-your-image-will-suffer/">No Corporate Style Guide? Your Image Will Suffer!</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p><div class="feedflare">
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		<item>
		<title>Summer 2011 – Busy!</title>
		<link>http://feedproxy.google.com/~r/etherealpen/~3/h2lkGazsNYI/</link>
		<comments>http://etherealpen.com/news-insights/summer-2011-busy/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 15:06:01 +0000</pubDate>
		<dc:creator>Dan Edelen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Summer]]></category>

		<guid isPermaLink="false">http://etherealpen.com/?p=92</guid>
		<description><![CDATA[<p>Summer 2011 will go down in the records as hoppin&#8217;! New clients and loads of excellent projects, including designing brand concepts, ghostwriting feature articles, editing magazines and websites, and even some pro bono work for charity. Though autumn is my &#8230; <a href="http://etherealpen.com/news-insights/summer-2011-busy/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p><a href="http://etherealpen.com/news-insights/summer-2011-busy/">Summer 2011 &#8211; Busy!</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p>]]></description>
				<content:encoded><![CDATA[<p>Summer 2011 will go down in the records as hoppin&#8217;! New clients and loads of excellent projects, including designing brand concepts, ghostwriting feature articles, editing magazines and websites, and even some <em>pro bono</em> work for charity.</p>
<p>Though autumn is my busiest season, I plan to post a few more articles to the site outlining how your business can benefit from professionally written documents. Stay tuned!</p>
<p><a href="http://etherealpen.com/news-insights/summer-2011-busy/">Summer 2011 &#8211; Busy!</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p><div class="feedflare">
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		<item>
		<title>Recent Work &amp; New Clients</title>
		<link>http://feedproxy.google.com/~r/etherealpen/~3/B1bS65KRtGU/</link>
		<comments>http://etherealpen.com/news-insights/recent-work-new-clients-nov-dec-2010/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 04:10:52 +0000</pubDate>
		<dc:creator>Dan Edelen</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://etherealpen.com/?p=84</guid>
		<description><![CDATA[<p>Recent work completed, Nov.–Dec. 2010: Branding for Bellaria Guitars Trade publication article for Physician&#8217;s Care Alliance Web site revision (content and SEO) for Home Energy Checkup Editing of Fall 2010 Lafayette Magazine Managing editing of Spring 2011 Lafayette Magazine Editing &#8230; <a href="http://etherealpen.com/news-insights/recent-work-new-clients-nov-dec-2010/">Continue reading <span class="meta-nav">&#8594;</span></a></p><p><a href="http://etherealpen.com/news-insights/recent-work-new-clients-nov-dec-2010/">Recent Work &#038; New Clients</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p>]]></description>
				<content:encoded><![CDATA[<p>Recent work completed, Nov.–Dec. 2010:</p>
<ul>
<li>Branding for Bellaria Guitars</li>
<li>Trade publication article for Physician&#8217;s Care Alliance</li>
<li>Web site revision (content and SEO) for Home Energy Checkup</li>
<li>Editing of Fall 2010 <em>Lafayette Magazine</em></li>
<li>Managing editing of Spring 2011 <em>Lafayette Magazine</em></li>
<li>Editing and content for online and print style manual/guide for Lafayette College</li>
<li>Tech copywriting for HealthBridge</li>
</ul>
<p>Welcome to new clients <strong>Bellaria Guitars</strong> and <strong>PCA Skin (Physician&#8217;s Care Alliance)</strong>!</p>
<p><a href="http://etherealpen.com/news-insights/recent-work-new-clients-nov-dec-2010/">Recent Work &#038; New Clients</a> from <a href="http://etherealpen.com">Ethereal Pen Productions - Thought Captured in Print</a></p><div class="feedflare">
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