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	<title>SEO Copywriting &#38; Marketing Content</title>
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		<title>Achieving SEO Objectives with Engaging Marketing Copy</title>
		<link>http://www.ethoscontent.com/blog/achieving-seo-objectives-with-engaging-marketing-copy</link>
		<comments>http://www.ethoscontent.com/blog/achieving-seo-objectives-with-engaging-marketing-copy#comments</comments>
		<pubDate>Thu, 24 Apr 2014 13:56:36 +0000</pubDate>
		<dc:creator>M. Wist</dc:creator>
				<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[Sales & Marketing Copy]]></category>
		<category><![CDATA[marketing copy tips]]></category>
		<category><![CDATA[sales copy tips]]></category>
		<category><![CDATA[seo copywriting tips]]></category>

		<guid isPermaLink="false">http://www.ethoscontent.com/blog/?p=95</guid>
		<description><![CDATA[Anyone who’s ever written copy for a website, with even the slightest interest in targeting specific keyword phrases, has run into the problem of trying to balance the competing objectives of writing well-crafted sales copy and achieving certain SEO objectives. And while many online marketers have chosen to avoid that problem by generating SEO-specific copy that lives in inconspicuous places (i.e. &#8211; well below the fold), it is possible to write highly effective sales copy that also plays well with Google, et al. When faced with this common challenge, we generally recommend focusing primarily on the sales and marketing objectives&#8230; <a href="http://www.ethoscontent.com/blog/achieving-seo-objectives-with-engaging-marketing-copy" rel="nofollow">[Continue Reading]</a>]]></description>
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		<title>The Importance of Product Descriptions</title>
		<link>http://www.ethoscontent.com/blog/the-importance-of-product-descriptions</link>
		<comments>http://www.ethoscontent.com/blog/the-importance-of-product-descriptions#comments</comments>
		<pubDate>Wed, 13 Apr 2011 18:53:35 +0000</pubDate>
		<dc:creator>M. Wist</dc:creator>
				<category><![CDATA[Product Copy]]></category>
		<category><![CDATA[aaia]]></category>
		<category><![CDATA[automative aftermarket industry association]]></category>
		<category><![CDATA[automotive product descriptions]]></category>
		<category><![CDATA[marketing descriptions]]></category>
		<category><![CDATA[pies]]></category>
		<category><![CDATA[product copy]]></category>
		<category><![CDATA[product information exchange standard]]></category>
		<category><![CDATA[product marketing copy]]></category>
		<category><![CDATA[product standards]]></category>

		<guid isPermaLink="false">http://www.ethoscontent.com/blog/?p=73</guid>
		<description><![CDATA[For those operating in the auto parts industry, the Automotive Aftermarket Industry Association (AAIA) is likely a big part of your professional life. Likewise, the association&#8217;s product data exchange standard plays a crucial role in product data delivery and synchronization between manufacturers and their customers/distributors. That standard, the Product Information Exchange Standard (PIES), is well-developed and highly-structured in order to allow for the maximum possible efficiency between partners. Version 6.2 of the standard was released some time ago, but I mention it now to bring to light one important change from the earlier version of the schema &#8211; namely, product&#8230; <a href="http://www.ethoscontent.com/blog/the-importance-of-product-descriptions" rel="nofollow">[Continue Reading]</a>]]></description>
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		<title>Content Creation Increasingly Difficult</title>
		<link>http://www.ethoscontent.com/blog/seo-copywriting-post-panda</link>
		<comments>http://www.ethoscontent.com/blog/seo-copywriting-post-panda#comments</comments>
		<pubDate>Mon, 11 Apr 2011 18:08:27 +0000</pubDate>
		<dc:creator>M. Wist</dc:creator>
				<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[farmer update]]></category>
		<category><![CDATA[google update]]></category>
		<category><![CDATA[longtail keyword phrases]]></category>
		<category><![CDATA[panda update]]></category>
		<category><![CDATA[seo content]]></category>
		<category><![CDATA[seo copywriting]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.ethoscontent.com/blog/?p=67</guid>
		<description><![CDATA[The Google Panda update, popularly known as the &#8220;farmer update&#8221; because of the negative effects seen by so-called content farms, has sent website owners and professional SEOs into research and recovery mode, at least to some extent. While many sites were not adversely affected by the update and, indeed, some have prospered with the changes, still others need to re-assess the way they create and add content to their websites. I&#8217;m here to tell you that I do not have any definitive answers here, but I can tell you how we will be proceeding on behalf of our clients. Write&#8230; <a href="http://www.ethoscontent.com/blog/seo-copywriting-post-panda" rel="nofollow">[Continue Reading]</a>]]></description>
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		<title>Something’s Broken…Will Google Fix It?</title>
		<link>http://www.ethoscontent.com/blog/panda-upate-broken-will-google-fix-it</link>
		<comments>http://www.ethoscontent.com/blog/panda-upate-broken-will-google-fix-it#comments</comments>
		<pubDate>Sat, 09 Apr 2011 13:29:15 +0000</pubDate>
		<dc:creator>M. Wist</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[farmer update]]></category>
		<category><![CDATA[good content]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[panda update]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo content]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://www.ethoscontent.com/blog/?p=53</guid>
		<description><![CDATA[Since it&#8217;s already been discussed to death, I won&#8217;t go into too much detail on the particulars of Google&#8217;s recent &#8220;farmer&#8221; update &#8211; officially referred to as the &#8220;Panda&#8221; update. It is, however, worth noting that what Google is trying to achieve with the update is certainly admirable from a development and product improvement standpoint. At the same time, it&#8217;s also clear to many webmasters that Google may have missed the mark a bit with the update. To be sure, the Panda update has cleared out some trash from the search engine results pages (SERPs), but the update illustrates one&#8230; <a href="http://www.ethoscontent.com/blog/panda-upate-broken-will-google-fix-it" rel="nofollow">[Continue Reading]</a>]]></description>
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