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	<title>Evan VanDerwerker</title>
	
	<link>http://www.evanvanderwerker.com</link>
	<description>Creative Designer &amp; Content Creator</description>
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		<title>The Anatomy of an Inbound Marketing Campaign</title>
		<link>http://www.evanvanderwerker.com/the-anatomy-of-an-inbound-marketing-campaign/</link>
		<comments>http://www.evanvanderwerker.com/the-anatomy-of-an-inbound-marketing-campaign/#comments</comments>
		<pubDate>Mon, 20 May 2013 02:00:22 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[inbound marketing campaign]]></category>
		<category><![CDATA[inbound marketing strategy]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=2409</guid>
		<description><![CDATA[Inbound marketing encompasses all strategies involving the use of content–e-mail, SEO, social, and the like–to attract “strangers,” retain their attention, and convert them to qualified leads. Inbound marketing is an established and, yet, still growing trend. As with any marketing trend, there are hundreds of different strategies and methodologies that define what inbound marketing should...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>15 Often Surprisingly Overlooked SEO Tactics</title>
		<link>http://www.evanvanderwerker.com/15-often-surprisingly-overlooked-seo-tactics/</link>
		<comments>http://www.evanvanderwerker.com/15-often-surprisingly-overlooked-seo-tactics/#comments</comments>
		<pubDate>Thu, 09 May 2013 21:19:29 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search engine optimization tactics]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO strategies]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=2374</guid>
		<description><![CDATA[So, you&#8217;re pretty good at SEO:  You run a structured campaign that generates decent results; You keep up-to-date with industry trends and strategies; and, you maintain a solid sleep regimen. Ultimately, your confident enough to write &#8220;search engine optimization experience&#8221; on your resume. Yet, you&#8217;ve probably asked yourself, &#8220;Have I done everything I can?&#8221; Here...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Businesses Should Get Online</title>
		<link>http://www.evanvanderwerker.com/small-businesses-should-market-online/</link>
		<comments>http://www.evanvanderwerker.com/small-businesses-should-market-online/#comments</comments>
		<pubDate>Thu, 08 Nov 2012 14:32:49 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=2207</guid>
		<description><![CDATA[How can we convince small businesses to evolve their online marketing strategies? There is a large misconception—I have found—on the part of small businesses and start-ups nowadays that the Internet is a less-than-ideal channel for marketing products or services. Yet, online marketing statistics are against this thought. While these statistics are both jaw-dropping and blatantly...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ray Marshall Writes, Seven Keys to Designing a Website to Maximize Sales</title>
		<link>http://www.evanvanderwerker.com/seven-keys-to-designing-a-website-to-maximize-sales/</link>
		<comments>http://www.evanvanderwerker.com/seven-keys-to-designing-a-website-to-maximize-sales/#comments</comments>
		<pubDate>Thu, 11 Oct 2012 00:39:01 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Ray Marshall]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website development]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=2124</guid>
		<description><![CDATA[by Ray Marshall It goes without saying that a well-designed website can generate a lot of business and a poorly designed one can be a financial disaster. So before embarking on your mission to be the next Amazon it would be wise to reflect on some key factors to avoid cluttering up the Internet with...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The “I” in Team: Teamwork is not Always a Good Thing</title>
		<link>http://www.evanvanderwerker.com/the-i-in-team-teamwork-is-not-always-a-good-thing-2/</link>
		<comments>http://www.evanvanderwerker.com/the-i-in-team-teamwork-is-not-always-a-good-thing-2/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 01:31:59 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[teamwork]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=2111</guid>
		<description><![CDATA[We work in teams our whole life (oh, yes, I really did just start this post with a “whole life” sentence) – little league, school plays, high school projects, college projects. On paper, working in a team seems like a good idea – increased efficiency, more input, less stress; therefore, it is only natural that...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Too Much “Company”: The Worst Mistake a Company Blog Can Make</title>
		<link>http://www.evanvanderwerker.com/the-worst-mistake-a-company-blog-can-make/</link>
		<comments>http://www.evanvanderwerker.com/the-worst-mistake-a-company-blog-can-make/#comments</comments>
		<pubDate>Sun, 16 Sep 2012 06:51:10 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blog strategies]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social marketing in media]]></category>
		<category><![CDATA[social marketing strategy]]></category>
		<category><![CDATA[social media and marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=661</guid>
		<description><![CDATA[Take it from a resident of the blogosphere, the best company blogs understand that visitors are not visiting to have a company smack them in the face with their overly-restricted, overly-generic, fluffy content. Visitors don’t want your company, they want you… Any blog post that I immediately recognize to be written in the third person...]]></description>
		<wfw:commentRss>http://www.evanvanderwerker.com/the-worst-mistake-a-company-blog-can-make/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketers must tap into consumers’ herd instinct</title>
		<link>http://www.evanvanderwerker.com/marketers-must-tap-into-consumers-herd-instinct/</link>
		<comments>http://www.evanvanderwerker.com/marketers-must-tap-into-consumers-herd-instinct/#comments</comments>
		<pubDate>Thu, 31 May 2012 00:31:49 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[herd instinct]]></category>
		<category><![CDATA[importance of communications]]></category>
		<category><![CDATA[importance of marketing]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1303</guid>
		<description><![CDATA[I recently visited the Mill Mountain Zoo in Roanoke, Virginia. (As a side note, if you find yourself in the area—it’s a decent zoo for a short visit.) One of the zoo’s main attractions, for younger kids that is, is what they refer to as the “Zoo Choo”:  a small electric-powered train that drives groups...]]></description>
		<wfw:commentRss>http://www.evanvanderwerker.com/marketers-must-tap-into-consumers-herd-instinct/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Andrea Long writes, Audience-Driven Web Development</title>
		<link>http://www.evanvanderwerker.com/audience-driven-web-development/</link>
		<comments>http://www.evanvanderwerker.com/audience-driven-web-development/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:23:13 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1266</guid>
		<description><![CDATA[This guest post is by Andrea Long, a Virginia Tech senior double majoring in Communications and Professional Writing. Getting to know your audience, and what drives them, is the foundation to designing and developing any website. Everything about web design should be tailored not to the designer&#8217;s personal needs, but to the needs of your...]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Marketing Works! Pepsi Proposes Product Isn’t Everything</title>
		<link>http://www.evanvanderwerker.com/marketing-works-pepsi-proposes-product-isnt-everything/</link>
		<comments>http://www.evanvanderwerker.com/marketing-works-pepsi-proposes-product-isnt-everything/#comments</comments>
		<pubDate>Fri, 11 May 2012 15:45:40 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[importance of communication]]></category>
		<category><![CDATA[importance of marketing]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1243</guid>
		<description><![CDATA[Many of us have heard of “The Pepsi Challenge,” a four-decade old promotional campaign by Pepsi in which testers visit public locations and perform sip tests. It’s done how it sounds:  Participants are given two unmarked cups with small amounts of Coke in one and Pepsi in the other. After they have tasted both cups...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Must Read Social Media Posts</title>
		<link>http://www.evanvanderwerker.com/top-5-must-read-social-media-posts/</link>
		<comments>http://www.evanvanderwerker.com/top-5-must-read-social-media-posts/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:17:13 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media networking]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1256</guid>
		<description><![CDATA[1. Though it pains me to add a shout-out to a post about Pinterest (as new and unknown as is the site), Miranda Miller, in her “5 Pinterest User Insights Marketers Can Use to Drive Sales” article for Search Engine Watch, uses only very real facts to qualify action-based recommendations to help readers—even those that...]]></description>
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		<slash:comments>1</slash:comments>
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