eVisibility Insider - Internet Marketing Blog

The Weekly Insider 11-2-09 to 11-6-09

Stephen Peron — Fri, 06 Nov 2009 23:28:21 +0000

This is what we found this week in the world of search engine marketing:

Weekly Random Bonus Find (Beware):

Cat fighting gets ugly during BYU vs. New Mexico women’s soccer match

The Weekly Insider 11-2-09 to 11-6-09

The Weekly Insider Halloween Edition 2009!

admin — Fri, 30 Oct 2009 20:11:31 +0000

We found this guy walking around our office this morning …

This is what we found this week in the world of search engine marketing:

Weekly Random Bonus Find (Beware):
Check out this awesome Bat Halloween Costume!

The Weekly Insider Halloween Edition 2009!

The Weekly Insider 10-12-09 to 10-23-09

admin — Fri, 23 Oct 2009 20:27:11 +0000

This is what we found in the last two weeks in the world of search engine marketing:

Weekly Random Bonus Find (Beware):

Two Anvils + Gun Powder = Good Times!

The Weekly Insider 10-12-09 to 10-23-09

What’s New and Next in Display Advertising- Video

admin — Wed, 21 Oct 2009 18:58:32 +0000

Daniel Redman & Erich Wasserman : MIMA Summit 2009 Video & Audio Supplement

What better way to experience all that was and is MIMA Summit 2009 than recapping it with every one of your senses. First, read the Summit recap by Daniel Redman, and if that whets your whistle just enough, check out the below video or audio of the actual presentation. You’ll soon ask where you can learn more about the Behavioral Marketing T-shirt. That’s perfectly normal. Please stay tune for our smell-o-vision nosecast of the conference to give you, the summit-heads, the perfect 360dg experience.

What’s New and Next in Display Advertising- MIMA SUMMIT 09 from daniel redman on Vimeo.

Download Here: Video | MP3 Audio

What’s New and Next in Display Advertising- Video

The Weekly Insider 10-05-09 to 10-09-09

admin — Fri, 09 Oct 2009 18:40:03 +0000

This is what we found this week in the world of search engine marketing:

Weekly Random Bonus Find (Beware):
Yea I can do this!

The Weekly Insider 10-05-09 to 10-09-09

Blueberry Stoli’s & Dreams: A MIMA Summit recap from a Green Presenter

Dan Redman — Thu, 08 Oct 2009 21:22:20 +0000

It was difficult to make myself think that I was not as big as Seth Godin.

With every touch point and potential pitfall I was increasingly impressed by the red carpet rolled out at the Summit in Minnesota. Over 1,000 people had committed to attending a week+ in advance to the day of the conference. As a relatively green presenter; I’m not ashamed to admit that the attention I received and the headcount didn’t do wonders in seeding my butterflies further.

I arrived after a sleepless night and flight, bewildered, to liaison with my first of several hospitable hosts. Call me a crazy tourist if you will, but I was mildly amused by seeing my name on a clipboard. No yellow cab service for me, I rode in style.

I arrived at the hotel after my driver gave me a quick run about town to the see the Metrodome (The home of Favre). Additionally, Henry offered some very unique perspectives off the city as he knew and experienced it.

I was greeted for check in to the Hilton with an immediate presentation of a branded messenger bag by Larkin Hoffman, a local high-powered law firm.

The Hilton room was lovely, but who has two-thumbs and loves Swag as much as the next person? All sorts of branded goodies including a logo cupcake and a few cool flash drives. I was feeling loved and the show was still 18 hours away.

After a Walleye Sandwich (A Minneapolis fave) and a quick snoozer I anxiously prepared for my presentation and first contact with the folks that were confident enough in my ability to present value to give me such a warm welcome.

The Pre Summit reception was preceded by the Pre-Summit Pre-Reception Reception. I was fed a steady diet of Blueberry Stoli and Sodas and delicious artisan pizza. Harry’s food and cocktails proved itself not as ‘hairy’ as billed and just right for introductory conversation and my delicate attempt to prove I belonged amongst such a talented slate of MIMA speakers.

After 5 or 6 rousing adult beverages I was more than ready to face the others involved in bringing the event together, and other presenters.

I was escorted to the reception by a mini entourage (@joeletness @lisarockssem and others) of local folks that made me feel at home, comfortable, and truly as if they were deeply interested in my speaking points for the following day. They were very diligent in introducing me to the major players. The elite proved themselves to be just that. The group that was amassed for the conference was talented, vast in skill set, and equally complimentary.

Again, those taking part in the planning were doing so in such a way that they were hardly visible, but working meticulously and precisely to ensure that all was well. Specifically, superwoman Jen Kane @jenkaneco and her cohorts.

Even the Minnesota mullet-man, Jake Nyberg, was cordial toasting good times and great hair.

The main hall of the show was buzzing by time I had finished my lite breakfast. Sleep was fleeting for me at best the night before, thankfully I packed plenty of 5-hour energy to slap a bright and energetic facade on my swollen face. I suppose I should’ve cut myself off from the Blueberry Stoli’s when the room got a bit spinny. It felt though, as if the sleep issue was working in my favor, the surreality of the show let me think that all was but a dream. I wouldn’t be facing 200+ peers to share some relatively polarizing ideas, and I wasn’t sitting across from Jackie Huba and Seth Godin making small talk. The masseuse in the presenters green room, probably sensing my agitation, offered a pre-speech rub down. I declined as I knew that my eyes would inherently close and I would drift away from my prep and focus. What a perk! I couldn’t help but run numbers in my head and decide how much money was on the line for MIMA. In the lavish panel of talented speakers and all of their associated bonuses and freebies, I calculated and still can’t imagine an overhead figure that balances the 1,000+ attendee payments. It’s not my problem, I suppose.

Thankfully, my counterpart ( Erich Wasserman of Media Math ) in presenting was collected and equally motivated for our co-presentation. We had little time to really communicate a division of labor prior to the event, but I think that was primarily due to our confidence levels. Neither of us could be caught on a bad day and not at the very least have something baseline to say about the state of digital media and its’ future.

We dove in head first, casually taking turns like old pros, discussing some of the hot topics in our field of expertise. Our sub-segments of media seemed to very well compliment. Erich, from an Ad Exchange was able to dive into the technicalities of the CPM pricing model and interaction with advertiser. I, on the other hand was offering my two cents on a conservative approach to banner design, targeting and deployment.

The presentation worked as a mini focus group. There were easy to identify issues that were polarizing and remarkable (in the Godin sense of the word). People certainly responded and may have even gasped when I gave little necessity to rich media; challenging that in most instances in a side by side comparison the development costs of rich media will diminish any ROI gain over well produced simple Flash or GIF units.

Tracking and attribution always garners a substantial variance in opinion. I recommended that the click be almost eradicated entirely from media personnel’s vocabulary; offering a new tactic measuring keyword lift, isolated within each banner set.

Additionally, I mentioned that stories should be avoided in developing creative. In fact, going as far as to say that my skin crawls when that is requested of my team. ‘If we have 1/20th of a second to make an impression on someone, then telling a story needs to be pushed to the back of our priorities.’

The feedback seemed positive. There were plenty of questions and even those in the audience playing my favorite conference game, ‘Stump the Presenter’. Everything asked of our two person panel was exceptionally advanced. It was impressive and a great reflection of not only Minnesota marketing, but the state of media as a whole.

After handing out all of my remaining behavioral marketing t-shirts and fielding a few remaining questions, I disappeared to the green room and gladly took a turn in the massage chair.

After a period of relaxation and reflection, I made my way to the main hall and joined some of the other presenters at a table front and center for the Seth Godin speech.

In meeting Seth earlier that morning, I quickly realized that he’s not much for small talk and very time sensitive (busy).

His presentation reflected a suitably different persona from the minute details I had gathered 1-on-1. He maintained that marketers have ruined marketing channels and that the true path of the Buddha is to create tribes and allow those sects to tell your story. Marketing, to Seth Godin, is storytelling.

I had hoped that nobody remembered that I spent considerable time expressing just the opposite, but then I reminded myself again, that I’m not Seth Godin.

In retrospect, who wants to be. Conferences are about reaching out into the trenches of marketing and speaking to the topsoil of an industry where talent still makes the world go around. The bad seeds are always rooted out online. They are exposed and then exploited, to the point where there is no place to hide. Seth has been experiencing some of this as of late. It turns out that nobody is untouchable.

It’s an honor to stand in front of your peers and share your opinions. I understand the enormous celebrity factor, the gushing mobs, the proposing women; but give something more to the people, let them shake your hand as you make us feel like less then you. You’ve broken us down and let us (marketing collective) know that we have and will continue to ruin marketing; spend some time building us up with something beyond your intellect.

Though, allow me to go on record as saying that I thoroughly did enjoy and appreciate Godin’s presentation quality and theories.

I retired to my hotel room in desperate need of a cat nap. ‘You earned it’, I told myself.

Later that evening was a happy hour and group sigh of relief that all was well at MIMA and the future looks bright. I met some fantastic people. Networking was on overload with a lot of potential business partners, and later at the hotel lobby bar I picked back up with Blueberry Stoli’s, right where I had left off.

Blueberry Stoli’s & Dreams: A MIMA Summit recap from a Green Presenter

The Weekly Insider 9-28-09 to 10-2-09

Stephen Peron — Fri, 02 Oct 2009 22:05:56 +0000

This is what we found this week in the world of search engine marketing:

Weekly Random Bonus Find (Beware):
The best team intro ever!

The Weekly Insider 9-28-09 to 10-2-09

Behavioral Marketing T Shirt - We Are Not Stalking You or Are We?

Dan Redman — Thu, 01 Oct 2009 20:20:12 +0000

When eVisibility hits the conference circuit; we do so in style. For Daniel Redman’s appearance at the MIMA Summit discussing the new and next of display media, we created a very special wearable promise ring to the world of Behavior based marketing.

Let’s face it; Behavioral targeting is a very polarizing tactic. The lovers are marketers on the edge of tech, seeking out a high level of audience segmentation and education. The haters feel violated and that their security is being breeched. To the tune of, 60 percent of U.S. adults not wanting to be shown ads based on their interests (Brandweek).

The future of BT is a giant question mark! If the Feds have their hand in the cookie jar (so to speak) we could all be in for a bumpy ride. If self-regulation becomes the permanent modus operandi for the internet marketing world, it’s on like Donkey Kong. For the time being, it’s time to have a laugh at our benefit. We all know its anonymous spying, we just like to call it by another name.

Whether you are a lover or a hater, you certainly will get a kick out of our newest fashion statement. We will be handing our new t-shirts out at the MIMA Summit Monday, October 5, 2009! We will also be making them available to purchase on our website in the next few weeks. Stay Tuned!

If you are interested in finding out how behavioral retargeting can be an outstanding complimentary marketing piece for you please visit our site, read more about it, and contact us.

Behavioral Marketing T Shirt - We Are Not Stalking You or Are We?

The Weekly Insider 9-21-09 to 9-25-09

Stephen Peron — Fri, 25 Sep 2009 20:49:07 +0000

This is what we found this week in the world of search engine marketing:

The Weekly Insider 9-21-09 to 9-25-09

The Weekly Insider 9-14-09 to 9-18-09

Stephen Peron — Fri, 18 Sep 2009 22:56:05 +0000

This is what we found this week in the world of search engine marketing:

The Weekly Insider 9-14-09 to 9-18-09