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Conversion Optimization for Hotels 3: The 5 Rules For Creating Your Landing Pages

Richard — Thu, 09 Feb 2012 22:23:17 +0000

The 5 key rules for hotels to create effective landing pages that will compel action and generate business.

Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels

Richard — Wed, 01 Feb 2012 18:05:33 +0000

How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.

Why Your Hotel Needs Conversion Optimization…NOW

Ronnie — Fri, 27 Jan 2012 17:51:00 +0000

Why does this “conversion rate” thing matter? Let’s do a thought exercise. Would you rather have: 100,000 visitors coming to your site, with a conversion rate of 1% → 1,000 bookings 50,000 visitors coming to your site with a conversion rate of 3% → 1,500 bookings We thought so. Now, let’s make the question a [...]

Q&A: Why has my email marketing service suspended my account?

Richard — Tue, 24 Jan 2012 17:21:41 +0000

Email marketing services, like MailChimp and Constant Contact, are beholden to certain guidelines to avoid running afoul of anti-spam laws, regulations and protections. As a result, they monitor and enforce certain thresholds in spam complaints, email bounces and unsubscribe rates. If you consistently exceed these thresholds, they can suspend or cancel your account. (You agreed [...]

Blogging Platforms for Hotels: WordPress Versus Tumblr

Richard — Thu, 19 Jan 2012 22:06:27 +0000

So after the first few posts in our Blog Development for Hotels series, you have a better understanding of why a blog is so important and how it strengthens your online performance. But we are left with an even more basic question: what platform should you use to host your blog? We recommend that you [...]

Q&A: Why Does My Hotel Website Have Such A High Bounce Rate?

Ronnie — Fri, 13 Jan 2012 19:09:46 +0000

Sometimes, hotels may find they have unusually high bounce rates. It can be particularly dramatic after a website redesign and/or change in booking engine, when the bounce rate inexplicably shoots up. What’s happening? A: A huge factor that affects the overall bounce rate is how the booking engine is or is not setup on the [...]

Hotel Online Marketing Budget Resolutions for 2012

Ronnie — Mon, 09 Jan 2012 22:40:24 +0000

Q: It’s a new year and a new planning and budgeting season. It’s exciting reading about all the online marketing possibilities, technologies and trends; but how on earth do we figure out a budget for everything? If we under-budget, we may miss the boat to generate returns. If we over-budget, we can’t recoup our expenses. [...]

How to Use Blogs for Push and Pull Marketing to Increase Visibility and Revenue

Ronnie — Fri, 06 Jan 2012 19:19:05 +0000

We hear it everyday – everyone wants to “increase social media” or “get more traffic from Google” but everyone seems to be at a loss how to make it happen. Fortunately, the social media/search traffic phenomenon isn’t necessarily as mysterious or difficult as you may have been led to believe. Not that it’s easy! But [...]

The Best Consumer Focused Blogs & Content Strategies in the Travel Industry

Ronnie — Wed, 21 Dec 2011 02:27:05 +0000

There are a few hotels and travel-related brands that have been hot on the content development trail for years. These businesses have clearly seen the benefits of developing various forms of content for their repeat/loyal customers + new visitors familiarizing themselves with the business/brand. For some of these businesses, their content is their main business [...]

Why Your Hotel Needs A Blog…NOW

Ronnie — Fri, 16 Dec 2011 17:23:11 +0000

Introduction: The Importance of Content Content development is going to be a major — if not THE most important — online marketing and search engine ranking factor for hotels over the next few years. Remember, the ultimate goal for search engines like Google is to deliver to its searchers EXACTLY the information for which they’re [...]