Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.

As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs. 

In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases.

If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen!

Topics In This Episode:

• Cognitive Biases in Search
• Why were AI Overviews such a miss for Google?
• The importance of fact-checking for SEO content
• Search and Social Impacts on the Nervous System
• How did biases impact how the SEO world reacted to Google’s API Leaks?
• Biases like Confirmation Bias in SEO Case Studies
• Why do overconfident people actually believe they are good at SEO?
• Should Google play a role in preventing misinformation?
• What else can we as SEOs do to understand searchers better?

And much more – listen now!

Related Episodes You Might Like

• 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
• 097: Improve Your SEO With Keyword Psychographics w/Marty Weintraub

Articles, Resources, and Links

• https://www.dragonmetrics.com/confirmation-bias/
• https://www.sarahpresch.com/post/cognitive-biases-in-seo
• Neurodivergents in SEO
• Google API Leak: Sparktoro’s initial post about it
• The Cyber Effect (book about misinformation online)
• GBH’s Video mentioned re: the Title Update and example of Framing
• Giulia Panozzo
• Myriam Jessier
• Petra Kis-Herczegh

Find Sarah Online

• Sarah on LinkedIn
• Sarah on Twitter
• Sarah’s Website

The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná appeared first on Evolving SEO.

Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.

I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?

Topics In This Episode Include:

• How is AI affecting informational queries?
• What the ancient steel and iron industry has to do with content
• Is it worth still investing in content marketing?
• How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
• Challenges for new people entering the SEO space
• And lots more…

Listen Now!

Related Episodes You Might Like

• Surviving SEO in an AI World w/Sara Taher
• SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow

Tools Mentioned

• Chat GPT
• Gemini
• SearchPilot
• Content Aced (50% off – affiliate link)

Articles, Resources, and Links Mentioned

• https://www.perplexity.ai/
• Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro
• Google Anti-Trust Trial Documents
• Women in Tech SEO

Find Will Online

• Will on LinkedIn
• Will on Twitter

The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.

Topics In This Episode Include:

• Why AI vs Human Content Comparison Studies are Silly
• How AI has Changed SEO
• How Does Google Detect “AI Content”?
• Deep Dive Into The Helpful Content Update
• Google’s Search Generative Experience
• Why Core Web Vitals Is NOT a Ranking Factor Now
• E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
• How To Learn About SEO From “The Source”
• How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
• Kristine’s Approach to Providing SEO Consulting

Listen Now!

Related Episodes You Might Like

• Surviving SEO in an AI World with Sara Taher
• “The Email” (A Solo Episode from 2017 about Google Phantom Update)

Tools Mentioned

• Midjourney
• Sitebulb
• Content Aced (50% off – affiliate link)
• More being added soon!

Articles, Resources, and Links Mentioned

• Kristine’s Post About AI vs Human Content
• Detecting AI Content with Watermarking (NY Times)
• Google’s Developer Guide to Ranking Systems
• Kristine’s Post About “EEAT” on LinkedIn
• My article from 2020 about EAT and Core Updates
• More Being Added Soon!

Find Kristine Online

• Kristine on LinkedIn

The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.

Listen Now!

Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.

The post Updates About This Podcast! appeared first on Evolving SEO.

If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!

My guest today is Sara Taher who has been an SEO consultant since 2014.

Topics In This Episode Include:

• How to incorporate AI in your SEO workflow (tons of great tools mentioned!)
• The Risk of AI to Content Creators 
• The importance of TikTok SEO, Video Indexing, and having Video Strategy
• Create YouTube descriptions with AI
• A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO
• And lots more! 

Listen Now!  

Related Episodes You Might Like

• Image Optimization and Algorithmic Biases w/Myriam Jessier 
• Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt

Tools Mentioned

• ChatGPT
• ChatGPT Code Interpreter
• Jasper
• Midjourney
• Eightify YouTube Summaries
• Fixing eye content on videos with AI
• The Web Developer Plugin
• View Rendered Source Plugin

Articles, Resources, and Links Mentioned

• LearningSEO.io
• https://www.perplexity.ai/
• The Risk of AI To Content Creators
• Video Indexing Report
• SEO in the age of AI
• Doing SEO for TikTok
• Scraping YouTube with Python
• Auditing JavaScript for SEO

Find Sara Online

• Sara’s Blog
• Sara on LinkedIn

The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.

It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!

Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.

I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly… 

Topics In This Episode Include:

• Breaking through the “curse of knowledge” in SEO
• Understanding the psychology and emotions of searchers
• The weaknesses of keyword intent analysis at scale
• Why PageSpeed Insights may not realize you’ve already compressed your images
• Working with developers 
• Understanding “Graceful degradation” 
• Applying Librarian Skills to SEO
• A GeoIP Redirects Rant
• Algorithmic Biases, Gendered Language, and Keyword Research
• The parallels between furniture design and SEO
• Tips for working in SEO with ADHD
• And lots more!

Listen Now!

About the Sponsor – Stacker Studio

Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national).

Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!

I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.

Related Episodes You Might Like Show

• The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
• Seizing The Image Search Opportunity w/Jess Peck

Agenda and Timestamps

• Coming Soon!

Tools Mentioned

• Coming Soon!

Articles, Resources, and Links Mentioned

• Coming Soon!

Find Myriam Online

• Myriam on LinkedIn
• Myriam on Twitter
• PRAGM Search Agency
• SEO Cash Flow w/Myriam and Olga Zarr

NEW! Show Transcription

Coming shortly…

I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!

The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.

If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!

Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.

I had a blast and learned a lot listening back to this conversion – we talked about lots including:

 Topics In This Episode Include:

• Why Monique moved away from active Link Building
• Monique’s unique type of company – part content creation + part SEO
• The intersection of Link Building and Content
• The ingredients of authoritative content
• Getting links with no outreach
• How to get .edu links 
• Local Link Building 
• The importance of style, tone, and sentiment for SEO
• Monetizing Blog Content
• How to capitalize on trends
• Diversity & Inclusion in SEO and Marketing
• Non-Traditional Career/Entrepreneurship Paths
• Monique’s Podcast and Self Care

Listen Now!

About the Sponsor – Stacker Studio

Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!

I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.

Related Episodes You Might Like Show Agenda and Timestamps

• Proven Rules for Outreach and Link Success w/Gisele Navaro
• Getting Major Publishers To Feature Your Content (20 Proven Tips!) /Kerry Jones

Tools Mentioned

• Grammarly
• Google’s Natural Language API Tester
• Ahrefs
• SEMrush
• BuzzSumo
• Hemmingwayapp
• Hubspot

Articles, Resources, and Links Mentioned

• Coming Soon!

Find Monique Online

• Monique on LinkedIn
• Meaux Digital Solutions
• Meaux’s NEW Podcast:
  • iTunes
  • Spotify
  • iHeart Radio

The post 126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles appeared first on Evolving SEO.

My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.  

Listen Now!

About the Sponsor – Stacker Studio  

Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!

I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. 

Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.

Related Episodes You Might Like

• Tech SEO Tips From a Google Product Expert
• Tech SEO, Ranking Factors and The Story Behind TechSEOBoost

Show Agenda and Timestamps

• Coming soon!

Tools Mentioned

• Coming soon!

Articles, Resources, and Links Mentioned

• 99+ SEO Mistakes

Find Olga Online  

• Twitter
• LinkedIn
• YouTube
• SEOsly.com 

The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr appeared first on Evolving SEO.

Tech SEO fans this episode is a MUST listen! 

Topics Include:

• The current state of how Google handles JavaScript
• Testing JavaScript Sites for SEO
• Dave’s favorite and least favorite JS platforms
• Hydrating JavaScript
• Caching and JS
• Caching APIs
• Fingerprinting Files
• What are web workers and do they index?
• Dave’s definition of tech SEO
• The strangest tech SEO problem he has ever seen
• Does Google pass link value when a page is blocked in robots.txt?
• Working with developers as an SEO
• And YOUR questions from Twitter

Dave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum.

Dave has spoken at Brighton SEO and blogs on his site tamethebots.com 

Listen Now!

Related Episodes You Might Like

• Large Site In House Technical SEO w/Jamie Indigo
• Martin Splitt on Rendering, Crawl Budget, JS SEO, Treeshaking and More

Show Agenda and Timestamps

• Coming soon!

Tools Mentioned

• Coming soon!

Articles, Resources, and Links Mentioned

• Coming Soon!

Find Dave Online

• Tame The Bots – Dave’s Blog and Site
• Dave On Twitter
• Dave on LinkedIn

The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.

• The 4 Pillars of a Bottom Funnel Content Strategy
• Conducting Interviews For Content Research
• Writing Intros That Convert
• Why “Tone Of Voice” May Not Be Important
• Optimizing For UX and CTAs
• Acquiring Backlinks
• Measuring Content Marketing ROI
• The Cons of Content Briefs (and an Alternative)
• Content Marketing Costs

• How To Escape Content Mediocrity w/Henneke D
• How SalesHacker Grew 426% w/Gaetano DiNardi

• Coming soon!

• Otter.ai
• Keywords Everywhere
• Google Natural Language API Tester
• Terkel (HARO Alternative)

• https://www.mintcopywritingstudios.com/fintech-content-marketing-framework 
• https://www.mintcopywritingstudios.com/blog/bofu-content 
• https://www.mintcopywritingstudios.com/blog/fintech-seo
• https://www.mintcopywritingstudios.com/blog/content-attribution-fintech 
• https://www.mintcopywritingstudios.com/blog/content-marketing-roi
• https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson

• https://www.linkedin.com/in/aramintarobertson/
• https://www.mintcopywritingstudios.com/
• https://twitter.com/mintcstudios
• https://www.fintechmarketinghub.com/slack

The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.