evomantra

The “Dont`s” of Social Media

Paras Singh — Wed, 01 Feb 2012 13:46:10 +0000

Companies, brands, personalities, celebrities etc. are all over the social media. But still, we tend to follow some, like some and ignore some. Why the distinction and what is the differential factor? Is someone better than others in communications? Well, that surely is a huge possibility. In today’s world, the way you communicate to the [...]

Accelerate Your Social Media Presence

Paras Singh — Mon, 30 Jan 2012 11:17:41 +0000

Have you read a blog on a site and got bored? Fan pages and twitter updates suddenly seem clichéd and something that the entire world is doing. In such a scenario, how should a company make its presence felt and in fact, go a step beyond and capture the attention of the public in a [...]

SEO Optimization Techniques For ‘Bing’ As Its Popularity Grows

Paras Singh — Wed, 25 Jan 2012 13:05:18 +0000

Optimizing sites just for Google, MSN, and Yahoo may not be all that is necessary for Website ranking. There is yet another search engine ‘Bing’ lined up as the next launch. Bing is the result of a $275 million agreement between Microsoft Network, MSN and Yahoo. It has been made live on June 2009 and [...]

Latent Semantic Indexing (LSI) Will De-Promote Irrelevant Websites

Paras Singh — Sat, 21 Jan 2012 08:43:17 +0000

Latent Semantic Indexing (LSI) – a new concept of Google has been pioneered for SEO purpose. Originally, used for Google Adsense purpose, this program used to determine which Adverts are most relevant to a site. In basic and non-mathematical term, LSI is the ability of search engines to look for websites on the internet in [...]

Optimize Your Social Media Marketing

Paras Singh — Fri, 20 Jan 2012 13:05:13 +0000

In the day and age of social media marketing , does marketing stop at making friends on Face book, having hundreds of Twitter followers and more hundreds liking your company page? Well, research has shown that having a Face book page has benefited all the companies because they have acquired many a clients and customers [...]