ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Wed, 15 Jul 2026 15:45:31 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners https://www.exchangewire.com/blog/2026/07/15/gumgum-launches-mindset-agent-bringing-ai-powered-brief-to-segment-activation-to-advertisers/ Wed, 15 Jul 2026 15:41:33 +0000 https://www.exchangewire.com/?p=1782057 GumGum, The Mindset Company™ transforming advertising, today (15th July, 2026) announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The [...]

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]]> Assertive Yield Appoints Mathieu Gallienne to Lead Sales in France & Benelux https://www.exchangewire.com/blog/2026/07/15/assertive-yield-appoints-mathieu-gallienne-to-lead-sales-in-france-benelux/ Wed, 15 Jul 2026 09:26:02 +0000 https://www.exchangewire.com/?p=1782032 Assertive Yield announced the appointment of Mathieu Gallienne as director of publisher development in France and Benelux. Mathieu will lead commercial strategy and regional growth initiatives, strengthening Assertive Yield’s presence across French-speaking Europe and the Benelux markets.

Mathieu brings deep ad [...]

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]]> World Cup Advertisers Sitting on Untapped Media Value – Parallel Study Finds https://www.exchangewire.com/blog/2026/07/15/world-cup-advertisers-sitting-on-untapped-media-value-parallel-study-finds/ Wed, 15 Jul 2026 09:22:32 +0000 https://www.exchangewire.com/?p=1782044 The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study from the Digital Twin activation platform Parallel finds that World Cup advertisers could lift the resonance of their [...]

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]]> On Signals, Cutting Twice, and What People (Really) Want https://www.exchangewire.com/blog/2026/07/15/on-signals-cutting-twice-and-what-people-really-want/ Wed, 15 Jul 2026 09:00:00 +0000 https://www.exchangewire.com/?p=1782035 Shirley Marschall is back, and she's looking at why some of the clearest signals are consumers saying exactly what they don’t want...

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]]> Digest: OpenAI Ads Set to Miss Forecast by 90%; Disney+ Weighs Free Ad-Supported Tier  https://www.exchangewire.com/blog/2026/07/15/digest-openai-ads-set-to-miss-forecast-by-90-disney-weighs-free-ad-supported-tier/ Wed, 15 Jul 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1782012 In today’s MadTech Daily, we discuss OpenAI’s ad business targets, Disney considering and ad-supported free tier, and much more…

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]]> “Friction is Expensive”: Kabeer Chaudhary, M&C Saatchi Performance, on Why Independence Means Speed https://www.exchangewire.com/blog/2026/07/15/friction-is-expensive-kabeer-chaudhary-mc-saatchi-performance-on-why-independence-means-speed/ Wed, 15 Jul 2026 04:00:00 +0000 https://www.exchangewire.com/?p=1781939 Kabeer Chaudhary, global CEO of M&C Saatchi Performance, discusses the case for staying independent and more...

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]]> New Research Reveals: Belonging in Britain 2026 – Modern Communities   https://www.exchangewire.com/blog/2026/07/14/new-research-reveals-belonging-in-britain-2026-modern-communities/ Tue, 14 Jul 2026 15:11:02 +0000 https://www.exchangewire.com/?p=1782016 Award-winning media agency MG OMD and Global, the Media & Entertainment group, have published new research that explores how identity, community, and connection are evolving across the UK, and what that means for marketers and media agencies. 

The research reveals that [...]

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]]> Nexxen Report Highlights ‘News-Avoiding Voters’ as Key, Often Overlooked Audience in 2026 Midterm Elections https://www.exchangewire.com/blog/2026/07/14/nexxen-identifies-news-avoiding-voters-as-key-2026-midterm-audience/ Tue, 14 Jul 2026 13:00:00 +0000 https://www.exchangewire.com/?p=1782008 Nexxen, the advertising technology platform powered by unique data and media, today (14th July, 2026) launched a new predictions report on the 2026 US midterm elections. Leveraging Nexxen’s proprietary data and resources to track past, present, and future voter behaviour, [...]

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]]> What Harry Styles Taught Me About the Future of Media… https://www.exchangewire.com/blog/2026/07/14/what-harry-styles-taught-me-about-the-future-of-media/ Tue, 14 Jul 2026 08:38:44 +0000 https://www.exchangewire.com/?p=1781695 Our columnist Jessica Treasure was among the crowd at Harry Styles recent London shows, leading her to ask if 'real life' is the most premium media channel of all…

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]]> Digest: Apple Sues OpenAI Over Trade Secrets; Microsoft Partners With Nine For Copilot   https://www.exchangewire.com/blog/2026/07/14/digest-apple-sues-openai-over-trade-secrets-microsoft-partners-with-nine-for-copilot/ Tue, 14 Jul 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1781981 In today’s Digest, we look at Apple suing OpenAI over alleged trade secret theft involving former employees, Microsoft striking a deal with Nine to feature its journalism in Copilot AI results, and Integral Ad Science appointing Lidiane Jones as its [...]

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