ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Mon, 14 Sep 2026 07:39:34 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.5 Never Knowingly Undiscovered: John Lewis and the Rise of Share of Model https://www.exchangewire.com/blog/2026/09/14/never-knowingly-undiscovered-john-lewis-and-the-rise-of-share-of-model/ Mon, 14 Sep 2026 08:33:00 +0000 https://www.exchangewire.com/?p=1783398 Andrew Blakeley, strategy director at The Ninety-Niners, takes a look at how share of model is increasingly important to brands in the AI era...

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]]> Thrad at Appsforum London: Apps are Now Both the Supply & the Demand for Paid Ads In AI https://www.exchangewire.com/blog/2026/09/11/thrad-at-appsforum-london-apps-are-now-both-the-supply-the-demand-for-paid-ads-in-ai/ Fri, 11 Sep 2026 10:42:23 +0000 https://www.exchangewire.com/?p=1783441 Thrad, the ad network for AI conversations, attended Appsforum London 2026, a two-day programme for app growth, monetisation, and retention leaders whose session titles included Is the App Dead?, The End of Segments: Marketing to an Audience of One, and [...]

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]]> Agentic Audio, Evolved: AudioStack Upgrades Its Platform With Multi-Agent Production Capabilities https://www.exchangewire.com/blog/2026/09/11/agentic-audio-evolved-audiostack-upgrades-its-platform-with-multi-agent-production-capabilities/ Fri, 11 Sep 2026 10:35:14 +0000 https://www.exchangewire.com/?p=1783439 AudioStack, the agentic audio production platform for media and advertising, announced an upgrade to its platform with multi-agent production capabilities, enabling richer, more context-aware media production for its customers.

Turning text into a voice is the easy part, the company said. [...]

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]]> The Stack: The AI Visibility Race https://www.exchangewire.com/blog/2026/09/11/the-stack-the-ai-visibility-race/ Fri, 11 Sep 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783433 This week, the advertising and media industries faced a fresh wave of disruption, from sweeping layoffs and changing consumer habits to AI reshaping how brands get discovered and publishers reach audiences. 

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]]> Acxiom & HAWK Partner to Deliver Trusted Audience Intelligence for Omnichannel Advertising https://www.exchangewire.com/blog/2026/09/10/acxiom-hawk-partner-to-deliver-trusted-audience-intelligence-for-omnichannel-advertising/ Thu, 10 Sep 2026 11:11:52 +0000 https://www.exchangewire.com/?p=1783428 Acxiom, the connected data and technology foundation for the world’s leading brands, today (10th September, 2026) announced an integration enabling advertisers to deploy Acxiom's trusted audience intelligence within HAWK, Azerion’s independent omnichannel demand-side platform (DSP).

As advertisers increasingly look to combine [...]

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]]> Adform is One of OpenAI’s Technology Platform Partners as ChatGPT Ads Arrive in Europe https://www.exchangewire.com/blog/2026/09/10/adform-is-one-of-openais-technology-platform-partners-as-chatgpt-ads-arrive-in-europe/ Thu, 10 Sep 2026 10:19:15 +0000 https://www.exchangewire.com/?p=1783421 Adform, the integrated advertising platform built for the agentic age, has been selected as one of the technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies. Early [...]

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]]> The Rise of Proprietary Signal Vendors (PSVs) https://www.exchangewire.com/blog/2026/09/10/the-rise-of-proprietary-signal-vendors-psvs/ Thu, 10 Sep 2026 08:30:00 +0000 https://www.exchangewire.com/?p=1783414 Ciaran O'Kane picks up his pen to sketch out a new three letter acronym for the industry: PSV. Meet the Proprietary Signal Vendors...

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]]> Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart  https://www.exchangewire.com/blog/2026/09/10/digest-uk-safety-body-denied-access-to-anthropics-mythos-5-1-mc-saatchi-mbo-falls-apart/ Thu, 10 Sep 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783417 In today’s Digest, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps.

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]]> DV Strengthens European Leadership Team with Appointment of Fiona Salmon as Regional VP, Northern Europe https://www.exchangewire.com/blog/2026/09/09/dv-strengthens-european-leadership-team-with-appointment-of-fiona-salmon-as-regional-vp-northern-europe/ Wed, 09 Sep 2026 15:04:10 +0000 https://www.exchangewire.com/?p=1783410 DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (9th September, 2026) announced the appointment of Fiona Salmon as regional vice president, Northern Europe.

In this role, Salmon will lead DV's commercial [...]

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]]> Onetag Appoints Peter Wallace as Chief Revenue Officer to Accelerate Global Growth https://www.exchangewire.com/blog/2026/09/09/onetag-appoints-peter-wallace-as-chief-revenue-officer-to-accelerate-global-growth/ Wed, 09 Sep 2026 09:11:05 +0000 https://www.exchangewire.com/?p=1783391 Onetag, the next-generation global exchange, curation platform, and creative intelligence company, today (9th September, 2026) announced the appointment of Peter Wallace as chief revenue officer (CRO). Wallace will lead Onetag’s global commercial strategy as the company enters its next phase [...]

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