ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 13 Nov 2026 13:27:46 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.4 MarkApp Launches Shelf, AI Visibility Analytics That Measures a Brand’s Share of the AI Answer https://www.exchangewire.com/blog/2026/11/13/markapp-launches-shelf-ai-visibility-analytics-that-measures-a-brands-share-of-the-ai-answer/ Fri, 13 Nov 2026 13:05:30 +0000 https://www.exchangewire.com/?p=1785237 MarkApp, the programmatic media infrastructure company behind Pantheon, Harion, and MarkDash, today (14th November, 2026) announces the launch of Shelf by MarkApp, an AI visibility analytics platform that measures how AI assistants recommend brands, products and stores, and turns the [...]

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]]> New Ratio Shows How Much Attention Advertising Earns for Every Gramme of Carbon https://www.exchangewire.com/blog/2026/11/13/new-ratio-shows-how-much-attention-advertising-earns-for-every-gramme-of-carbon/ Fri, 13 Nov 2026 11:54:06 +0000 https://www.exchangewire.com/?p=1785232 Ebiquity, Lumen Research, and Net Zero Media publish A Metric for Effective & Responsible Advertising, a report that puts advertising effectiveness and carbon emissions on the same scale.

The report introduces the Attention to Emissions (A/E) ratio: the attentive seconds an [...]

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]]> Wizz App Survey Reveals 7 Things First-Year Students Feel but Rarely Say https://www.exchangewire.com/blog/2026/11/13/wizz-app-survey-reveals-7-things-first-year-students-feel-but-rarely-say/ Fri, 13 Nov 2026 10:00:00 +0000 https://www.exchangewire.com/?p=1785241 Wizz App, the social discovery app for young adults, published new findings from a survey of 12,402 US college students aged 18 to 24 on their first year of college and how they make new connections. The survey, conducted in August [...]

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]]> The Stack: Commerce & Consolidation https://www.exchangewire.com/blog/2026/11/13/the-stack-commerce-consolidation/ Fri, 13 Nov 2026 09:12:14 +0000 https://www.exchangewire.com/?p=1785229 This week, the media and ad tech landscape saw a fresh wave of partnerships as platforms looked for new ways to attract audiences, monetise content and strengthen their competitive positions. In today’s MadTech Daily, we discuss radio leading in an [...]

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]]> The Wires 2026: All the Winners https://www.exchangewire.com/blog/2026/11/13/the-wires-2026-all-the-winners/ Fri, 13 Nov 2026 08:52:13 +0000 https://www.exchangewire.com/?p=1785154 The results are in! So who walked away from The Wires 2026 with one of ad tech's most prestigious awards?

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]]> Eskimi & Broadsign Partner to Expand Global Programmatic DOOH Access Across 78 Countries https://www.exchangewire.com/blog/2026/11/12/eskimi-broadsign-partner-to-expand-global-programmatic-dooh-access-across-78-countries/ Thu, 12 Nov 2026 15:03:43 +0000 https://www.exchangewire.com/?p=1785223 Eskimi, a global creative and media tech platform, and Broadsign, a leading global out-of-home (OOH) media technology company, today (12th November, 2026) announced a strategic partnership that brings Broadsign’s programmatic DOOH inventory into the Eskimi DOOH platform.

The integration gives Eskimi’s [...]

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]]> Captify Reveals – 670% Surge in UK Shoulder-Season as AI Drives Brits to Swap Summer for Autumn https://www.exchangewire.com/blog/2026/11/12/captify-reveals-670-surge-in-uk-shoulder-season-as-ai-drives-brits-to-swap-summer-for-autumn/ Thu, 12 Nov 2026 13:15:05 +0000 https://www.exchangewire.com/?p=1785202 UK travel behaviour is moving away from traditional peak-season patterns, in favour of off-peak travel, emerging destinations and hybrid budget-luxury trips, according to new data from Captify (part of Verve).

Travellers are looking beyond established hotspots and traditional definitions of budget [...]

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]]> AdPlayer.Pro, proveedor de tecnología de publicidad en vídeo, anuncia sus avances del tercer https://www.exchangewire.com/blog/2026/11/12/adplayer-pro-proveedor-de-tecnologia-de-publicidad-en-video-anuncia-sus-avances-del-tercer/ Thu, 12 Nov 2026 12:00:00 +0000 https://www.exchangewire.com/?p=1785132 AdPlayer.Pro, empresa global de SaaS especializada en soluciones de publicidad en vídeo digital, ha publicado sus resultados correspondientes al tercer trimestre de 2026. Los datos destacan una expansión significativa de la plataforma y un notable progreso en su red de [...]

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]]> Azerion-DAIVID Partnership Makes Ad Targeting Emotional, Increasing Performance by 43% https://www.exchangewire.com/blog/2026/11/12/azerion-daivid-partnership-makes-ad-targeting-emotional-increasing-performance-by-43/ Thu, 12 Nov 2026 10:34:33 +0000 https://www.exchangewire.com/?p=1785203 Azerion has adopted MoodBoost from creative and media intelligence engine DAIVID. The move will help advertisers place ads alongside content that generates positive emotions, a factor shown to increase performance by 43%*.

DAIVID’s new AI-powered MoodBoost runs off the DAIVID platform. [...]

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]]> Adnami Launches MCP Server in Beta to Simplify Campaign Workflows https://www.exchangewire.com/blog/2026/11/12/adnami-launches-mcp-server-in-beta-to-simplify-campaign-workflows/ Thu, 12 Nov 2026 10:00:00 +0000 https://www.exchangewire.com/?p=1785197 Adnami has launched the beta version of its Model Context Protocol (MCP) server, allowing users to connect their Adnami accounts to their existing AI assistants and manage campaign workflows using natural language.

The integration brings Adnami's capabilities into tools users already [...]

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