ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Tue, 04 Aug 2026 06:52:02 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.5 Digest: Australia to Tax Meta Over News Payments; Podcast Industry Revenue Hits $7.3bn  https://www.exchangewire.com/blog/2026/08/04/digest-australia-to-tax-meta-over-news-payments-podcast-industry-revenue-hits-7-3bn/ Tue, 04 Aug 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1782518 In today’s Digest, we cover Australia’s plan to tax Meta over news payments, podcast industry revenue reaching USD$7.3bn, far exceeding previous estimates, and India’s mobile app revenue hitting a record USD$345m, driven by AI and streaming.

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]]> Publishers Don’t Need More Data: They Need More Clarity https://www.exchangewire.com/blog/2026/08/04/publishers-dont-need-more-data-they-need-more-clarity/ Tue, 04 Aug 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1782476 As monetisation ecosystems become more complex, the challenge is no longer collecting information. Opti Digital's Sébastien Moutte dives in...

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]]> The Trust Mechanic: Why APAC’s Social Commerce Won’t Follow the US into an AI Content Flood https://www.exchangewire.com/blog/2026/08/04/the-trust-mechanic-why-apacs-social-commerce-wont-follow-the-us-into-an-ai-content-flood/ Tue, 04 Aug 2026 01:00:00 +0000 https://www.exchangewire.com/?p=1782484 Charlotte McEleny looks at authenticity, and what brands stand to lose by leaning on synthetic content instead of human trust...

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]]> Digest: IAB Tech Lab Releases AAMP 2.3; ByteDance Projects $4bn AI Revenue https://www.exchangewire.com/blog/2026/08/03/digest-iab-tech-lab-releases-aamp-2-3-bytedance-projects-4bn-ai-revenue/ Mon, 03 Aug 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1782507 In today’s Digest, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans.

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]]> The Rise of Intent-Driven Media Planning https://www.exchangewire.com/blog/2026/08/03/the-rise-of-intent-driven-media-planning/ Mon, 03 Aug 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1782413 Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning…

Every media planner has hit the same wall. 

A brief calls for "premium EV buyers", and the keyword-based system dutifully returns pages containing the word "electric". What it [...]

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]]> ThinkResult & PubMatic’s AgenticOS Deliver 90% Faster Campaign Setup in India https://www.exchangewire.com/blog/2026/07/31/thinkresult-pubmatics-agenticos-deliver-90-faster-campaign-setup-in-india/ Fri, 31 Jul 2026 12:27:06 +0000 https://www.exchangewire.com/?p=1782490 PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced that its AgenticOS platform has delivered the first end-to-end agentic CTV campaign in India in partnership with ThinkResult, a data-led digital media and ad tech company, marking [...]

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]]> The Stack: Growth, Fines & Streaming https://www.exchangewire.com/blog/2026/07/31/the-stack-growth-fines-streaming/ Fri, 31 Jul 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1782472 This week, the digital economy delivered a tale of two trajectories: advertising and streaming surged ahead, while regulators intensified their crackdown on platform power. In today’s MadTech Daily, we cover ChatGPT and Roblox facing the EU’s toughest platform rules, Elon [...]

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]]> ATS Tokyo 2026: What to Expect https://www.exchangewire.com/blog/2026/07/31/ats-tokyo-2026-what-to-expect/ Fri, 31 Jul 2026 00:00:00 +0000 https://www.exchangewire.com/?p=1782404 ATS Tokyo returns for 2026 - bringing the best of Japan's advertising industry together. Here’s what you need to know…

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]]> Experian & AUDIENCES Partner to Turn First-Party Customer Intelligence into Smarter Media Activation https://www.exchangewire.com/blog/2026/07/30/experian-audiences-partner-to-turn-first-party-customer-intelligence-into-smarter-media-activation/ Thu, 30 Jul 2026 13:48:22 +0000 https://www.exchangewire.com/?p=1782464 Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem. 

Experian is uniquely combining its consumer insight, [...]

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]]> The Marketing Machine of Expertise-led Creators https://www.exchangewire.com/blog/2026/07/30/the-marketing-machine-of-expertise-led-creators/ Thu, 30 Jul 2026 11:38:02 +0000 https://www.exchangewire.com/?p=1782202 Our columnist, Chloe Singleton, group media and influence director, eight&four, looks how creators are becoming part of the fabric of modern marketing...

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