ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 05 Jun 2026 11:43:44 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue https://www.exchangewire.com/blog/2026/06/05/assertive-yield-partners-with-the-media-trust-to-strengthen-ad-quality-publisher-revenue-2/ Fri, 05 Jun 2026 11:42:47 +0000 https://www.exchangewire.com/?p=1780728 Assertive Yield, the AI-powered yield management and optimisation platform for the programmatic supply side, announced a strategic partnership with The Media Trust, a leader in Digital Trust & Safety for publishers, ad tech platforms, and advertisers.

The partnership is designed to [...]

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]]> The Stack: AI, Ads, Regulation https://www.exchangewire.com/blog/2026/06/05/the-stack-ai-ads-regulation/ Fri, 05 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780717 This week, AI investment surged, regulators tightened their grip on tech platforms, and advertising giants doubled down on data-driven growth strategies. In today’s MadTech Daily, we cover the SPUR Coalition welcoming 30 new members at the World News Media Congress, [...]

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]]> Aceex’s Nina Pyvovar on Cannes, Global Privacy, and the Open Internet https://www.exchangewire.com/blog/2026/06/05/aceexs-nina-pyvovar-on-cannes-global-privacy-and-the-open-internet/ Fri, 05 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780705 Aceex’s head of business development, Nina Pyvovar, discusses the symbiotic relationship between data and creativity on the Croisette and more...

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]]> New Billion Dollar Boy Research, Powered By DAIVID, Reveals How Creator Instinct® Drives Brand Impact on Social https://www.exchangewire.com/blog/2026/06/04/new-billion-dollar-boy-research-powered-by-daivid-reveals-how-creator-instinct-drives-brand-impact-on-social/ Thu, 04 Jun 2026 14:52:49 +0000 https://www.exchangewire.com/?p=1780716 DAIVID, the creative intelligence platform, today (4th June, 2026) announces its role in powering Creator Instinct®: Unlocking the Social Code, a new research report from Billion Dollar Boy, the social agency with Creator Instinct®, to decode and systemise what truly [...]

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]]> Thrad Launches Four Native Ad Formats for LLM & AI Conversation Environments https://www.exchangewire.com/blog/2026/06/04/thrad-launches-four-native-ad-formats-for-llm-ai-conversation-environments/ Thu, 04 Jun 2026 10:10:58 +0000 https://www.exchangewire.com/?p=1780686 Thrad, the AI-native advertising infrastructure platform, today (4th June, 2026) announced the general availability of four distinct ad formats designed natively for LLM and AI-powered conversation environments.

The launch reflects a deliberate move away from retrofitted display formats. Rather than adapting [...]

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]]> Digest: Google Under CMA Scrutiny; InMobi & Scope3 Launch Sell-Side AI Agent https://www.exchangewire.com/blog/2026/06/04/digest-google-under-uk-scrutiny-inmobi-scope3-launch-sell-side-ai-agent/ Thu, 04 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780690 In today’s Digest, we cover Google coming under UK scrutiny over its use of publisher content in AI products, InMobi and Scope3 launching an autonomous media buying agent, and DeepSeek nearing a $7bn funding round. 

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]]> Gumtree Appoints Adnami as Exclusive Partner for High Impact Display Advertising https://www.exchangewire.com/blog/2026/06/04/gumtree-appoints-adnami-as-exclusive-partner-for-high-impact-display-advertising/ Thu, 04 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1780583 Gumtree, one of the UK's leading online classifieds platforms, has appointed Adnami as its exclusive third-party provider for high-impact and global display advertising formats across all Gumtree-owned and operated digital properties.

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]]> BBC Studios World Cup Campaign Delivers 45% Awareness Lift for Hospitality Brand https://www.exchangewire.com/blog/2026/06/03/bbc-studios-world-cup-campaign-delivers-45-awareness-lift-for-hospitality-brand/ Wed, 03 Jun 2026 13:00:00 +0000 https://www.exchangewire.com/?p=1780673 A major US hospitality brand achieved a 45% increase in awareness among high earners, a 28% increase among parents and a 19% lift overall in a World Cup travel podcast campaign developed with BBC Studios, NumberEight, Barometer, and Veritonic.

The campaign [...]

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]]> Seedtag & xpln.ai Expand Strategic Partnership to Advance Attention-Based Advertising Performance https://www.exchangewire.com/blog/2026/06/03/seedtag-xpln-ai-expand-strategic-partnership-to-advance-attention-based-advertising-performance/ Wed, 03 Jun 2026 13:00:00 +0000 https://www.exchangewire.com/?p=1780662 xpln.ai, an attention intelligence company focused on creative performance and media measurement, and Seedtag, the global Neuro-Contextual advertising company, today (3rd June, 2026) announced the renewal and expansion of their strategic partnership, deepening a multiyear collaboration designed to help brands [...]

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]]> Opti Digital Green Challenge Surpasses 45,000 km Goal to Support Forest Preservation https://www.exchangewire.com/blog/2026/06/03/opti-digital-green-challenge-surpasses-45000-km-goal-to-support-forest-preservation/ Wed, 03 Jun 2026 11:02:09 +0000 https://www.exchangewire.com/?p=1780679 Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (3rd June, 2026) announced the successful completion of the sixth edition of its Green Challenge, an annual CSR initiative designed to support environmental projects through collective action.

From [...]

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