ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 24 Apr 2026 10:31:12 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale https://www.exchangewire.com/blog/2026/04/24/bedrock-debuts-containerised-dsp-deployment-on-index-cloud-enabling-model-driven-bidding-at-scale/ Fri, 24 Apr 2026 10:26:04 +0000 https://www.exchangewire.com/?p=1779541 Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop Index Exchange’s Index Cloud infrastructure.

The integration introduces a new model for how DSPs host their bidders at scale on the open internet, reshaping [...]

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]]> New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories https://www.exchangewire.com/blog/2026/04/24/new-study-ctv-content-adjacency-drives-4x-brand-lift-in-key-categories/ Fri, 24 Apr 2026 10:17:29 +0000 https://www.exchangewire.com/?p=1779538 New research from VideoElephant shows that contextual relevance is the 'missing link' in achieving meaningful brand lift. The new report, titled The Power of Context: Driving Lift Through Video, finds that contextual alignment between an ad and its surrounding content [...]

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]]> Taboola Launches Realize+ https://www.exchangewire.com/blog/2026/04/24/taboola-launches-realize/ Fri, 24 Apr 2026 09:29:52 +0000 https://www.exchangewire.com/?p=1779508 Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize. 

Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. [...]

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]]> DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting https://www.exchangewire.com/blog/2026/04/24/doubleverify-earn-mrc-accreditation-for-tiktok-video-viewability-reporting/ Fri, 24 Apr 2026 09:04:21 +0000 https://www.exchangewire.com/?p=1779499 DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation.

This [...]

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]]> The Stack: Big Tech Reckoning  https://www.exchangewire.com/blog/2026/04/24/the-stack-big-tech-reckoning/ Fri, 24 Apr 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1779477 This week, industry players faced mounting legal pressure, sweeping job cuts, and major leadership shifts, signalling a period of deep structural change across the industry. In today’s MadTech Daily, we cover WBD shareholders approving Paramount–Skydance deal , WPP Consolidates Commerce [...]

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]]> From Insight to Action: Rethinking Media Planning in the Age of AI Agents https://www.exchangewire.com/blog/2026/04/24/from-insight-to-action-rethinking-media-planning-in-the-age-of-ai-agents/ Fri, 24 Apr 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1779410 Caroline Sajas, SVP sales at Locala, examines the persistent gap between planning and activation in advertising, and why the industry's fixation on automation is missing the bigger opportunity

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]]> ‘Influence isn’t driven by how loud you are, but by how available you are.’: Omicom Media Singapore’s Chloe Neo and Daniel Henriksen https://www.exchangewire.com/blog/2026/04/24/influence-isnt-driven-by-how-loud-you-are-but-by-how-available-you-are-omicom-media-singapores-chloe-neo-and-daniel-henriksen/ Fri, 24 Apr 2026 01:00:00 +0000 https://www.exchangewire.com/?p=1779420 Charlotte Mceleny chats to Omnicom Media Singapore’s Chloe Neo and Daniel Henriksen about their new growth model and the agency landscape…

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]]> Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership https://www.exchangewire.com/blog/2026/04/23/clinch-brings-ai-driven-creative-personalisation-to-pause-ads-through-openglass-partnership/ Thu, 23 Apr 2026 15:30:20 +0000 https://www.exchangewire.com/?p=1779472 Clinch, the operating system for autonomous advertising, and OpenGlass, the first SSP built for advanced CTV advertising, today (23rd April, 2026) announced that Clinch's ad-serving tags have been certified to run within OpenGlass's Advanced CTV Formats, beginning with pause ads, [...]

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]]> Firefly Expands Programmatic Capabilities Through Integration with VIOOH https://www.exchangewire.com/blog/2026/04/23/firefly-expands-programmatic-capabilities-through-integration-with-viooh/ Thu, 23 Apr 2026 15:16:36 +0000 https://www.exchangewire.com/?p=1779466 Firefly, the global leader in moving out-of-home (OOH) advertising, today (23rd April, 2026) announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. 

The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's [...]

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]]> Pubstack Unveils ‘Spark for Publishers’ to End Publisher Inventory Commoditisation https://www.exchangewire.com/blog/2026/04/23/pubstack-unveils-spark-for-publishers-to-end-publisher-inventory-commoditisation/ Thu, 23 Apr 2026 15:12:42 +0000 https://www.exchangewire.com/?p=1779462 Pubstack, the leading supply-intelligence platform for digital publishers, today (23rd April, 2026) announces the launch of Spark for Publishers, a new supply intelligence layer designed to help publishers reclaim lost value in programmatic advertising.

Over the past decade, the buy side [...]

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