ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 23 Oct 2026 12:49:27 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.3 Nexxen & Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach https://www.exchangewire.com/blog/2026/10/23/nexxen-brainlabs-leverage-smart-tv-home-screen-advertising-to-expand-audience-reach/ Fri, 23 Oct 2026 13:00:00 +0000 https://www.exchangewire.com/?p=1784608 Nexxen, the advertising technology platform that delivers full-funnel performance powered by unique data and media, announced today (23rd October,2026) the results of an advertising campaign for a global, big-box retailer and its media agency, Brainlabs. The campaign aimed to build [...]

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]]> Former HSBC, Credit Suisse & KPMG Executive Janet Hotz Joins Navigator as Group COO https://www.exchangewire.com/blog/2026/10/23/former-hsbc-credit-suisse-kpmg-executive-janet-hotz-joins-navigator-as-group-coo/ Fri, 23 Oct 2026 11:52:49 +0000 https://www.exchangewire.com/?p=1784612 Navigator, the travel-native commerce media company, has today (23rd October, 2026) announced the appointment of Janet Hotz as group chief operating officer (COO).

This newly-created role further strengthens Navigator’s executive team, as the business scales its global operations and commerce media [...]

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]]> The Stack: The Platform Puzzle  https://www.exchangewire.com/blog/2026/10/23/the-stack-the-platform-puzzle/ Fri, 23 Oct 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1784600 This week, AI continued to reshape shopping, advertising and data management, while regulators and technology companies clashed over privacy, platform responsibility and the future of digital competition. In today’s MadTech Daily, we cover Netflix expanding its ad measurement capabilities, Spotify [...]

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]]> Transfon UniSignIn Upgrade Helps Publishers Grow & Monetise Their Own Audiences https://www.exchangewire.com/blog/2026/10/23/transfon-unisignin-upgrade-helps-publishers-grow-monetise-their-own-audiences/ Fri, 23 Oct 2026 07:52:09 +0000 https://www.exchangewire.com/?p=1784605 UniSignIn, the first-party data and audience platform for publishers from Transfon, announced a major release that adds reader journeys, audience-building email, and upgraded live blogs, comments, and ad placements. Together, the new features give readers more reasons to return directly, [...]

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]]> More Voices, More Markets: AudioStack Rolls Out ElevenLabs’ v4 https://www.exchangewire.com/blog/2026/10/23/more-voices-more-markets-audiostack-rolls-out-elevenlabs-v4/ Fri, 23 Oct 2026 07:35:27 +0000 https://www.exchangewire.com/?p=1784594 AudioStack, the agentic audio production platform for media and advertising, announced it is rolling out support for ElevenLabs' newly launched Eleven v4 and Eleven v4 Turbo models across its platform. The rollout is part of AudioStack's ongoing strategy of orchestrating [...]

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]]> AdPlayer.Pro presenta un servidor de anuncios de video CTV independiente para grandes empresas de streaming https://www.exchangewire.com/blog/2026/10/22/adplayer-pro-presenta-un-servidor-de-anuncios-de-video-ctv-independiente-para-grandes-empresas-de-streaming/ Thu, 22 Oct 2026 13:09:43 +0000 https://www.exchangewire.com/?p=1784487 AdPlayer.Pro ha presentado un nuevo servidor de anuncios de video para CTV, diseñado específicamente para operadores de streaming empresariales que buscan una infraestructura de ad serving independiente y flexible.

Según el comunicado de la empresa, la plataforma permite realizar subastas OpenRTB [...]

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]]> From Screen to Store: The Creative DOOH Choices that Drive Consumer Intent https://www.exchangewire.com/blog/2026/10/22/from-screen-to-store-the-creative-dooh-choices-that-drive-consumer-intent/ Thu, 22 Oct 2026 11:22:51 +0000 https://www.exchangewire.com/?p=1784587 Martine Hammink, VP, Creative Studio & Creative Solutions at Vistar Media looks at how DOOH is a home for creative and performance…

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]]> Digest: Publicis Settles With FTC; Judge Orders Meta to Pay $25bn https://www.exchangewire.com/blog/2026/10/22/digest-publicis-settles-with-ftc-judge-orders-meta-to-pay-25bn/ Thu, 22 Oct 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1784581 In today’s digest: Publicis reaches settlement with the FTC over its planned LiveRamp acquisition, a New Mexico judge orders Meta to pay $25bn (£19bn) in penalties over misleading users on privacy, and retail media firm Kevel raises $52m (£19bn) and [...]

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]]> AdPlayer.Pro Introduces Independent CTV Video Ad Server for Enterprise Streaming Businesses https://www.exchangewire.com/blog/2026/10/22/adplayer-pro-introduces-independent-ctv-video-ad-server-for-enterprise-streaming-businesses/ Thu, 22 Oct 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1784484 AdPlayer.Pro has unveiled a new CTV Video Ad Server designed specifically for enterprise streaming operators seeking independent, flexible ad-serving infrastructure.

As per the company's announcement, the platform enables real-time OpenRTB auctions that allow broadcasters, FAST services, and OTT platforms to connect [...]

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]]> Kevel Secures $52 Million to Scale AI-Driven Infrastructure for the Future of Commerce Media https://www.exchangewire.com/blog/2026/10/21/kevel-secures-52-million-to-scale-ai-driven-infrastructure-for-the-future-of-commerce-media/ Wed, 21 Oct 2026 16:37:38 +0000 https://www.exchangewire.com/?p=1784503 Kevel, the ad tech infrastructure empowering commerce businesses to build media networks they own and grow, today (21st October, 2026) announced USD$52m (£38.9m) in new capital, marking the largest capital raise in the company’s history. The financing includes expanded strategic [...]

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