ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Fri, 02 Oct 2026 11:56:54 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.1 Advance Local Selects ADvendio to Modernise Advertising Operations https://www.exchangewire.com/blog/2026/10/02/advance-local-selects-advendio-to-modernise-advertising-operations/ Fri, 02 Oct 2026 11:56:51 +0000 https://www.exchangewire.com/?p=1784036 ADvendio is excited to announce that Advance Local, one of the leading digital media and marketing groups in the United States, has selected ADvendio as its long-term partner for advertising order management and agentic advertising infrastructure. 

Advance Local is a nationwide [...]

The post Advance Local Selects ADvendio to Modernise Advertising Operations appeared first on ExchangeWire.com.

]]> The Wires 2026: Final Ad Tech Personality and Rising Star Shortlists https://www.exchangewire.com/blog/2026/10/02/the-wires-2026-final-ad-tech-personality-and-rising-star-shortlists/ Fri, 02 Oct 2026 08:34:16 +0000 https://www.exchangewire.com/?p=1784026 Read on to discover who's in the final shortlists for Ad Tech Personality of the Year and Ad Tech Rising Star at the Wires 2026...

The post The Wires 2026: Final Ad Tech Personality and Rising Star Shortlists appeared first on ExchangeWire.com.

]]> The Stack: Ads Go Everywhere https://www.exchangewire.com/blog/2026/10/02/the-stack-ads-go-everywhere/ Fri, 02 Oct 2026 06:00:00 +0000 https://www.exchangewire.com/?p=1784023 This week, advertising continued to expand with brands building their own ad businesses, AI opening new routes to consumers and digital spending reaching new heights across the UK. In today’s MadTech Daily, we discuss Google testing publisher payments for AI [...]

The post The Stack: Ads Go Everywhere appeared first on ExchangeWire.com.

]]> OpenX Appoints John Rogers as SVP of Global Publisher Development https://www.exchangewire.com/blog/2026/10/01/openx-appoints-john-rogers-as-svp-of-global-publisher-development/ Thu, 01 Oct 2026 15:11:06 +0000 https://www.exchangewire.com/?p=1784020 OpenX, The Intelligent SSPTM, today (1st October, 2026) announced the appointment of John Rogers as senior vice president, global publisher development. Rogers joins from Roku, where he most recently served as director of global programmatic partnerships, bringing more than 25 [...]

The post OpenX Appoints John Rogers as SVP of Global Publisher Development appeared first on ExchangeWire.com.

]]> Clinch Named a Fortune Best Workplace in Advertising & Marketing™ 2026 https://www.exchangewire.com/blog/2026/10/01/clinch-named-a-fortune-best-workplace-in-advertising-marketing-2026/ Thu, 01 Oct 2026 11:05:54 +0000 https://www.exchangewire.com/?p=1784010 Clinch, the agentic operating system for omnichannel advertising, has been named to the Fortune Best Workplaces in Advertising & Marketing™ 2026 list, produced by Great Place To Work. Clinch ranks No 15. on this year’s list.

The recognition is based on [...]

The post Clinch Named a Fortune Best Workplace in Advertising & Marketing™ 2026 appeared first on ExchangeWire.com.

]]> Digest: Apple Blocks Trade Desk Ads on Safari; AppLovin & Unity Locked in Legal Dispute Over Data Collection https://www.exchangewire.com/blog/2026/10/01/digest-apple-blocks-trade-desk-ads-on-safari-apple-blocks-trade-desk-ads-on-safari/ Thu, 01 Oct 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783990 In today’s Digest, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

The post Digest: Apple Blocks Trade Desk Ads on Safari; AppLovin & Unity Locked in Legal Dispute Over Data Collection appeared first on ExchangeWire.com.

]]> Chef Simon Quadruples Revenue Per Page with Opti Digital https://www.exchangewire.com/blog/2026/10/01/chef-simon-quadruples-revenue-per-page-with-opti-digital/ Thu, 01 Oct 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1783977 Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (1st October, 2026) announced the results of its collaboration with Chef Simon, one of France’s leading online culinary platforms.

For more than 25 years, Chef Simon has built [...]

The post Chef Simon Quadruples Revenue Per Page with Opti Digital appeared first on ExchangeWire.com.

]]> IAB Europe Launches CTV Measurement Framework & Transparency Principles https://www.exchangewire.com/blog/2026/10/01/iab-europe-launches-ctv-measurement-framework-transparency-principles/ Thu, 01 Oct 2026 07:00:00 +0000 https://www.exchangewire.com/?p=1783972 IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has today(1st October, 2026) released the final Connected TV (CTV) Measurement Framework and Transparency Principles, following an industry public comment period.

The Framework provides a common set of [...]

The post IAB Europe Launches CTV Measurement Framework & Transparency Principles appeared first on ExchangeWire.com.

]]> CTV Ad Consumption Continues to Gain Ground Across Europe   https://www.exchangewire.com/blog/2026/09/30/ctv-ad-consumption-continues-to-gain-ground-across-europe/ Wed, 30 Sep 2026 15:32:44 +0000 https://www.exchangewire.com/?p=1783984 FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, has released findings from its latest Video Monetisation Report. Published twice a year, the report examines the evolution of premium video in Europe* and how content owners [...]

The post CTV Ad Consumption Continues to Gain Ground Across Europe   appeared first on ExchangeWire.com.

]]> Is Podcasting Rated Highly Enough in the Media Mix? https://www.exchangewire.com/blog/2026/09/30/is-podcasting-rated-highly-enough-in-the-media-mix/ Wed, 30 Sep 2026 11:13:55 +0000 https://www.exchangewire.com/?p=1783958 As it’s International Podcast Day, we asked industry voices whether podcast advertising is rated highly enough in the media mix…

The post Is Podcasting Rated Highly Enough in the Media Mix? appeared first on ExchangeWire.com.

]]>