ExchangeWire.com https://www.exchangewire.com/ ExchangeWire provides global data and insight on media, marketing and commerce Thu, 25 Jun 2026 15:27:41 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9 DanAds & Sigma Software Bring Trusted Agentic AI to Advertising With the Launch of Sales Agent for Publishers https://www.exchangewire.com/blog/2026/06/25/danads-sigma-software-bring-trusted-agentic-ai-to-advertising-with-the-launch-of-sales-agent-for-publishers/ Thu, 25 Jun 2026 15:27:38 +0000 https://www.exchangewire.com/?p=1781459 DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and software engineering company, today (25th June, 2026) jointly announced the launch of the Sales Agent for Publishers, a new solution that enables trusted agentic [...]

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]]> PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe https://www.exchangewire.com/blog/2026/06/25/pubmatic-abovomaxlead-deliver-pubmatics-first-agentic-ai-advertising-campaigns-in-europe/ Thu, 25 Jun 2026 13:50:32 +0000 https://www.exchangewire.com/?p=1781449 Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...]

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]]> Mediterranean Hub aterriza en Cannes de la mano de EscalaX https://www.exchangewire.com/blog/2026/06/25/mediterranean-hub-aterriza-en-cannes-de-la-mano-de-escalax/ Thu, 25 Jun 2026 11:00:00 +0000 https://www.exchangewire.com/?p=1781412 EscalaX, compañía especializada en soluciones de publicidad digital y tecnología programática, continúa reforzando su posicionamiento internacional impulsando propuestas que fomentan el networking y la generación de oportunidades de negocio dentro de la industria AdTech.

En esta línea, la compañía fue patrocinadora [...]

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]]> AdPlayer.Pro obtiene el estatus de Socio Tecnológico de Google Ad Manager https://www.exchangewire.com/blog/2026/06/25/adplayer-pro-obtiene-el-estatus-de-socio-tecnologico-de-google-ad-manager/ Thu, 25 Jun 2026 10:30:00 +0000 https://www.exchangewire.com/?p=1781355 AdPlayer.Pro, proveedor global de tecnología de publicidad en vídeo SaaS, ha sido certificado oficialmente como Socio Tecnológico bajo el Ad Manager Technology Partner Program de Google, lo que confirma que su solución de reproductor de anuncios de vídeo cumple con [...]

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]]> As Prime Day 2026 Moves Shopping Into AI Assistants, Thrad Connects Brands to the Conversation https://www.exchangewire.com/blog/2026/06/25/as-prime-day-2026-moves-shopping-into-ai-assistants-thrad-connects-brands-to-the-conversation/ Thu, 25 Jun 2026 09:13:11 +0000 https://www.exchangewire.com/?p=1781419 Thrad, the AI-native advertising infrastructure platform, is enabling brands to reach shoppers inside AI conversations as Amazon’s Prime Day 2026 gets underway. The four-day event, which runs from 23rd to 26th June, arrives at a moment when a growing share [...]

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]]> Locala Unveils Omni Planner & Planning Agents in Malaysia https://www.exchangewire.com/blog/2026/06/25/locala-unveils-omni-planner-planning-agents-in-malaysia/ Thu, 25 Jun 2026 09:05:58 +0000 https://www.exchangewire.com/?p=1781427 Locala, a global leader in omnichannel advertising solutions, has officially announced the concurrent Malaysian launch of its revolutionary Omni Planner platform and its next-generation Planning Agents tool. Unveiled during an exclusive executive briefing segment titled "One Brand, Multiple Realities: Mastering Localised [...]

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]]> Digest: Albertsons Opens AI Search Ads via Criteo; Forbes Bets on Creator-Led Growth; Cannes Day Three https://www.exchangewire.com/blog/2026/06/25/digest-albertsons-opens-ai-search-ads-via-criteo-forbes-bets-on-creator-led-growth/ Thu, 25 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1781416 In today’s MadTech Daily, we cover Albertsons introducing advertising within its AI shopping experience, and Forbes testing a creator-led strategy to expand its reach.

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]]> Mediterranean Hub Arrives in Cannes with EscalaX https://www.exchangewire.com/blog/2026/06/25/mediterranean-hub-arrives-in-cannes-with-escalax/ Thu, 25 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1781403 EscalaX, a company specialised in digital advertising solutions and programmatic technology, continues to strengthen its international positioning by supporting initiatives that foster networking and create business opportunities within the ad tech industry.

In this context, the company served as the main [...]

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]]> AdPlayer.Pro Gains Google Ad Manager Technology Partner Status https://www.exchangewire.com/blog/2026/06/25/adplayer-pro-gains-google-ad-manager-technology-partner-status/ Thu, 25 Jun 2026 08:00:00 +0000 https://www.exchangewire.com/?p=1781352 AdPlayer.Pro, a global provider of SaaS video ad technology, has been officially certified as a Technology Partner under Google's Ad Manager Technology Partner Programme, confirming that its video ad player solution meets the program's technical compliance standards.

According to the company's [...]

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]]> Axeptio dévoile une nouvelle direction artistique pour faire du consentement un véritable territoire d’expression des marques https://www.exchangewire.com/blog/2026/06/24/axeptio-devoile-une-nouvelle-direction-artistique-pour-faire-du-consentement-un-veritable-territoire-dexpression-des-marques/ Wed, 24 Jun 2026 10:00:00 +0000 https://www.exchangewire.com/?p=1781304 Quelques mois après le lancement de sa CMP immersive intégrant la vidéo au cœur du bandeau cookies, Axeptio révèle une nouvelle direction artistique qui traduit sa vision du consentement : une expérience premium, engageante, expérientielle, et pleinement intégrée à l'identité [...]

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