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	<title>Experience Matters by Critical Mass</title>
	
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		<title>Social Six: The Facebook IPO Debacle</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/VjeGIFee08o/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/25/social-six-the-facebook-ipo-debacle/#comments</comments>
		<pubDate>Fri, 25 May 2012 18:47:30 +0000</pubDate>
		<dc:creator>Alyssa Rosengarden</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Latest Trends]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8153</guid>
		
			<content:encoded><![CDATA[Facebook IPO: What the %$#! happened? Well, looks like the IPO of the decade has turned into the debacle of the decade. Since the announcement of the Facebook IPO, excitement has been rampant and the first question on everyones lips was &#8220;are you going to buy shares??&#8221; But things could...<br/>
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		<item>
		<title>EU Cookie Law: Privacy Protection Harkens the Death of Digital</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/I84mzFLlm5Q/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/24/eu-cookie-law-could-be-the-death-of-digital/#comments</comments>
		<pubDate>Thu, 24 May 2012 18:19:16 +0000</pubDate>
		<dc:creator>Shaina Boone</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Latest Trends]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[online privacy]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8163</guid>
		
			<content:encoded><![CDATA[An excerpt originally published at Ad Age DigitalNext On May 26, the EU Cookie Directive, a law requiring opt-in for the use of cookies on websites within the European Union, will go into effect. While enacted in the name of privacy, critics cite grave concerns about the impact of the Draconian...<br/>
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		<item>
		<title>When a Connection became a Content Strategy: Evolving Lessons in Social Media</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/NHf5oMpXiiA/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/23/when-a-connection-became-a-content-strategy-evolving-lessons-in-social-media/#comments</comments>
		<pubDate>Wed, 23 May 2012 22:09:29 +0000</pubDate>
		<dc:creator>David Nichols</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8156</guid>
		
			<content:encoded><![CDATA[Six degrees of Kevin Bacon was once a fun game. It tested our film skills by connecting Kevin Bacon to every movie or actor in less then six degrees. Now it’s reality. We are all connected through social media channels such as Facebook, YouTube and Twitter. ‘That boutique eatery I visited last...<br/>
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		<feedburner:origLink>http://experiencematters.criticalmass.com/2012/05/23/when-a-connection-became-a-content-strategy-evolving-lessons-in-social-media/</feedburner:origLink></item>
		<item>
		<title>Gross Rating PointLESS for Digital</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/90JvHF0a6ho/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/21/gross-rating-pointless-for-digital/#comments</comments>
		<pubDate>Mon, 21 May 2012 14:39:31 +0000</pubDate>
		<dc:creator>Anna Mer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[online media]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8134</guid>
		
			<content:encoded><![CDATA[For years clients and digital agencies have struggled to compare digital media metrics to offline metrics in an effort to make it easier for traditional clients to see the value of digital media. Gross Rating Points (GRPs) have been used to measure TV effectiveness since the 1950s, and clients have...<br/>
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		<item>
		<title>Social Six: The IPO of The Decade</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/1qOHzS4l6aA/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/18/social-six-the-ipo-of-the-decade/#comments</comments>
		<pubDate>Fri, 18 May 2012 20:03:35 +0000</pubDate>
		<dc:creator>Alyssa Rosengarden</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Latest Trends]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8116</guid>
		
			<content:encoded><![CDATA[Facebook IPO trading opens at $42 The time has come. Facebook IPO trading began this week, and despite all of the crazy predictions, it was shockingly uneventful. Priced at $38 a share, Facebook is on course to raise $16 billion, aka the largest tech IPO ever. After a bit of a rocky week, with GM...<br/>
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		<title>A Call for Content Excellence</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/mj0VQI716jI/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/17/a-call-for-content-excellence/#comments</comments>
		<pubDate>Thu, 17 May 2012 21:59:01 +0000</pubDate>
		<dc:creator>Teresa Wong</dc:creator>
				<category><![CDATA[Compelling Experiences]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=7977</guid>
		
			<content:encoded><![CDATA[As a team of creative thinkers, we are always looking to create fresh, innovative and original content for our web and mobile experiences but, more often than not, we spend our time repurposing existing material. (We do so quite awesomely, of course, but that’s beside the point.) Now, I understand...<br/>
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		<item>
		<title>It’s Time we Reframe Sixty Years of Marketing Mix Thinking</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/eF2zBuk6RbY/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/16/its-time-we-reframe-sixty-years-of-marketing-mix-thinking/#comments</comments>
		<pubDate>Wed, 16 May 2012 15:24:15 +0000</pubDate>
		<dc:creator>Neil Clemmons</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8129</guid>
		
			<content:encoded><![CDATA[Originally published at iStrategy Anyone who&#8217;s a student of marketing has learned about the four P&#8217;s for defining the right marketing mix. Product, Price, Promotion, and Place (as in distribution) were drilled in our heads as the way to think about assembling the right mix of tactics to...<br/>
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		<item>
		<title>Content Quality Over Content Quantity</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/YW91b19JQts/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/09/content-quality-over-content-quantity/#comments</comments>
		<pubDate>Wed, 09 May 2012 16:18:59 +0000</pubDate>
		<dc:creator>David Nichols</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[web content]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8118</guid>
		
			<content:encoded><![CDATA[One of the first books a new content strategist must read is Kristina Halvorson’s Content Strategy for the Web. Among other things, for me, it reinforced the value of quality over quantity in terms of content. Text is messy as hell. As anyone who’s ever dealt with web content knows, text is a...<br/>
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		<title>Social Six: Finding the Good From Facebook</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/M9evVblGDWY/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/04/social-six-finding-the-good-from-facebook/#comments</comments>
		<pubDate>Fri, 04 May 2012 21:40:45 +0000</pubDate>
		<dc:creator>Alyssa Rosengarden</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Latest Trends]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8103</guid>
		
			<content:encoded><![CDATA[Facebook Adds Organ Donor Status to Profiles, Number of Donors Rises This week, Facebook began a partnership with Donate Life America to encourage Facebook users to add their organ donor status onto their Timelines. Now, rather than keeping the information private on the back of your drivers...<br/>
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		<title>Ad Age Digital 2012 Recap: “The New Rules of Marketing in an Age of Disruption”</title>
		<link>http://feedproxy.google.com/~r/experiencematters/~3/do1yXmHToic/</link>
		<comments>http://experiencematters.criticalmass.com/2012/05/02/ad-age-digital-2012-recap-%e2%80%9cthe-new-rules-of-marketing-in-an-age-of-disruption%e2%80%9d/#comments</comments>
		<pubDate>Wed, 02 May 2012 21:50:59 +0000</pubDate>
		<dc:creator>Celia Jones</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Emerging Technology]]></category>
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		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Tools & Technology]]></category>

		<guid isPermaLink="false">http://experiencematters.criticalmass.com/?p=8085</guid>
		
			<content:encoded><![CDATA[A couple weeks ago, marketers, agency folks, start-ups and industry types converged in New York for the 6th Annual Ad Age Digital Conference. On the roster was a solid mix of established brands like GAP, Puma, Budweiser and AT&#038;T and next-generation disruptors including Spotify, Tumblr, Hulu,...<br/>
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