Expert Empire | Conversations with entrepreneurs, innovators and personal development experts with host Marshall Stevenson http://expertempire.com/ Welcome to the Empire. I truly believe that everyone is an expert, and now I’m looking to talk with you and share your expertise with the world. Each episode of Expert Empire is a conversation jam packed with valuable content from todays foremost entrepreneurs, innovators and personal development experts. Experts like Cliff Ravenscraft, Rand Fishkin, John Lee Dumas, Dana DiTomaso, Mark Mason and so many more. We hope that you’ll join us each episode to learn something new. Tue, 14 Jan 2014 20:49:05 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.23 Welcome to the Empire. I truly believe that everyone is an expert, and now I'm looking to talk with you and share your expertise with the world. Each episode of Expert Empire is a conversation jam packed with valuable content from todays foremost entrepreneurs, innovators and personal development experts. Experts like Cliff Ravenscraft, Rand Fishkin, John Lee Dumas, Dana DiTomaso, Mark Mason and so many more. We hope that you'll join us each episode to learn something new. Marshall Stevenson no Marshall Stevenson podcast@expertempire.com podcast@expertempire.com (Marshall Stevenson) © SPRY Design Group Inc. Expert Interviews • Actionable Results Expert Empire | Conversations with entrepreneurs, innovators and personal development experts with host Marshall Stevenson http://expertempire.com/wp-content_327434/uploads/2013/07/expert-empire-cover.png http://expertempire.com/ 021 – Dan Miller – Speaker, author & coach http://expertempire.com/021-dan-miller/ http://expertempire.com/021-dan-miller/#comments Thu, 21 Nov 2013 09:00:46 +0000 http://expertempire.com/?p=287 Chatting with Dan Miller was a great experience for me. It’s helped me get in touch with what’s going on in my head and attempting to further clarify what Expert Empire is about. It still isn’t completely clear, but it…
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]]> Chatting with Dan Miller was a great experience for me. It’s helped me get in touch with what’s going on in my head and attempting to further clarify what Expert Empire is about. It still isn’t completely clear, but it helped give myself permission to take some time to clearly define the show, my life and everything else I can influence.

Seven areas of life
Career
Financial
Physical
Spiritual
Family
Social
Personal development

Experts mentioned

Zig Ziglar
Michael Jordan
Malcolm Gladwell

Resources

48 Days free resource center
Pimsleur elite training system (Spanish)

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]]> http://expertempire.com/021-dan-miller/feed/ 0 Chatting with Dan Miller was a great experience for me. It's helped me get in touch with what's going on in my head and attempting to further clarify what Expert Empire is about. It still isn't completely clear, Chatting with Dan Miller was a great experience for me. It's helped me get in touch with what's going on in my head and attempting to further clarify what Expert Empire is about. It still isn't completely clear, but it helped give myself permission to take some time to clearly define the show, my life and everything else I can influence. Seven areas of life Career Financial Physical Spiritual Family Social Personal development Experts mentioned Zig Ziglar Michael Jordan Malcolm Gladwell Resources 48 Days free resource center Pimsleur elite training system (Spanish) Marshall Stevenson no 34:30 020 – Gary Fawcett – Bee keeping expert http://expertempire.com/020-gary-fawcett/ http://expertempire.com/020-gary-fawcett/#comments Thu, 14 Nov 2013 09:00:32 +0000 http://expertempire.com/?p=285 Gary Fawcett is an urban beekeeper and host of Kiwi Mana – a podcast dedicated to beekeeping – and a whole set of online beekeeping supplies and stories.

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]]> Gary Fawcett is an urban beekeeper and host of Kiwi Mana – a podcast dedicated to beekeeping – and a whole set of online beekeeping supplies and stories.

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]]> http://expertempire.com/020-gary-fawcett/feed/ 0 Gary Fawcett is an urban beekeeper and host of Kiwi Mana – a podcast dedicated to beekeeping – and a whole set of online beekeeping supplies and stories. Gary Fawcett is an urban beekeeper and host of Kiwi Mana – a podcast dedicated to beekeeping – and a whole set of online beekeeping supplies and stories. Marshall Stevenson no 31:26 019 – Cesar Abeid – Project management expert http://expertempire.com/019-cesar-abeid/ http://expertempire.com/019-cesar-abeid/#comments Thu, 07 Nov 2013 09:00:59 +0000 http://expertempire.com/?p=216 Cesar Abeid recently launched PM for the Masses a podcast devoted to discussing Project Management. Experts mentioned David Allen

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]]> Cesar Abeid recently launched PM for the Masses a podcast devoted to discussing Project Management.

Experts mentioned

David Allen

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]]> http://expertempire.com/019-cesar-abeid/feed/ 1 Cesar Abeid recently launched PM for the Masses a podcast devoted to discussing Project Management. - Experts mentioned David Allen Cesar Abeid recently launched PM for the Masses a podcast devoted to discussing Project Management. Experts mentioned David Allen Marshall Stevenson no 56:48 018 – Ed May – Puppeteering expert http://expertempire.com/018-ed-may/ http://expertempire.com/018-ed-may/#comments Thu, 31 Oct 2013 09:00:44 +0000 http://expertempire.com/?p=283 What can I say? I had no clue who Ed May was going in to our conversation other than knowing that we got connected on the 48 Days community when I was asking for experts to talk to. Well that…
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]]> What can I say? I had no clue who Ed May was going in to our conversation other than knowing that we got connected on the 48 Days community when I was asking for experts to talk to. Well that meant I had to do some digging to ensure that it was a fun episode. What I didn’t expect to find was that being a professional puppeteer, like Ed is, could be so fun. I honestly felt like a little kid on Christmas opening the best gift in the world.

Ed has been a puppeteer for many years and in fact has recently launched Runaway Puppet Theater – his own theatre company. We talk about the approach he’s taking to grow his audience and reach within the education system. And as any puppeteer will tell you, most of the time you’re on contract so you’re constantly marketing your skills. That makes perfect sense then that I managed to find Ed’s demo reel online. The 0:26 mark is a particularly favorite part of the reel.

Experts mentioned

Jim Henson
Fred Rogers
Ernie Coombs
Phillip Huber

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]]> http://expertempire.com/018-ed-may/feed/ 0 What can I say? I had no clue who Ed May was going in to our conversation other than knowing that we got connected on the 48 Days community when I was asking for experts to talk to. Well that meant I had to do some digging to ensure that it was a fun e... What can I say? I had no clue who Ed May was going in to our conversation other than knowing that we got connected on the 48 Days community when I was asking for experts to talk to. Well that meant I had to do some digging to ensure that it was a fun episode. What I didn't expect to find was that being a professional puppeteer, like Ed is, could be so fun. I honestly felt like a little kid on Christmas opening the best gift in the world. Ed has been a puppeteer for many years and in fact has recently launched Runaway Puppet Theater – his own theatre company. We talk about the approach he's taking to grow his audience and reach within the education system. And as any puppeteer will tell you, most of the time you're on contract so you're constantly marketing your skills. That makes perfect sense then that I managed to find Ed's demo reel online. The 0:26 mark is a particularly favorite part of the reel. Experts mentioned Jim Henson Fred Rogers Ernie Coombs Phillip Huber Marshall Stevenson no 34:15 017 – Dustin Hartzler – WordPress expert http://expertempire.com/017-dustin-hartzler/ http://expertempire.com/017-dustin-hartzler/#comments Thu, 24 Oct 2013 09:00:28 +0000 http://expertempire.com/?p=223 Dustin Hartzler is actually an engineer, not just Your Website Engineer. He’s a WordPress expert having grown his business using the platform over the last three and half years. He’s recently launched a new website that introduces you to ways…
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]]> Dustin Hartzler is actually an engineer, not just Your Website Engineer. He’s a WordPress expert having grown his business using the platform over the last three and half years. He’s recently launched a new website that introduces you to ways you can easily manage your website at ConquerYourWebsite.com where he gives three free training videos. You definitely will want to check it out.

Dustin goes in to ways that he’s grown his podcast audience – now over 150 episodes – and some proven techniques you can use to grow your audience. And finally we also touch on the “price to the bottom” mentality that’s been going on in web development for several years and how that’s now starting to change.

Experts Mentioned

Cliff Ravenscraft

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]]> http://expertempire.com/017-dustin-hartzler/feed/ 0 Dustin Hartzler is actually an engineer, not just Your Website Engineer. He's a WordPress expert having grown his business using the platform over the last three and half years. He's recently launched a new website that introduces you to ways you can e... Dustin Hartzler is actually an engineer, not just Your Website Engineer. He's a WordPress expert having grown his business using the platform over the last three and half years. He's recently launched a new website that introduces you to ways you can easily manage your website at ConquerYourWebsite.com where he gives three free training videos. You definitely will want to check it out. Dustin goes in to ways that he's grown his podcast audience – now over 150 episodes – and some proven techniques you can use to grow your audience. And finally we also touch on the "price to the bottom" mentality that's been going on in web development for several years and how that's now starting to change. Experts Mentioned Cliff Ravenscraft Marshall Stevenson no 40:31 016 – John Murphy – Leadership coaching & business growth expert http://expertempire.com/016-john-murphy/ http://expertempire.com/016-john-murphy/#comments Thu, 17 Oct 2013 09:00:24 +0000 http://expertempire.com/?p=221 John Murphy is an international leadership and business coach working with high-level executives to grow their business. In today’s conversation we get in to creating your ideal customer to really explode and grow your audience. Who is your customer? This…
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]]> John Murphy is an international leadership and business coach working with high-level executives to grow their business. In today’s conversation we get in to creating your ideal customer to really explode and grow your audience.

Who is your customer?

This is the single, biggest question to ask yourself and spend time defining to really get rock star results. Everything from creating a customer avatar, to defining your target market. It’s all covered in today’s Expert Empire conversation.

Experts Mentioned

Cliff Ravenscraft
Simon Sinek
Stephen Covey

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]]> http://expertempire.com/016-john-murphy/feed/ 0 John Murphy is an international leadership and business coach working with high-level executives to grow their business. In today's conversation we get in to creating your ideal customer to really explode and grow your audience. - Who is your customer? John Murphy is an international leadership and business coach working with high-level executives to grow their business. In today's conversation we get in to creating your ideal customer to really explode and grow your audience. Who is your customer? This is the single, biggest question to ask yourself and spend time defining to really get rock star results. Everything from creating a customer avatar, to defining your target market. It's all covered in today's Expert Empire conversation. Experts Mentioned Cliff Ravenscraft Simon Sinek Stephen Covey Marshall Stevenson no 34:11 015 – Daniel J. Lewis – Podcasting expert http://expertempire.com/015-daniel-j-lewis/ http://expertempire.com/015-daniel-j-lewis/#comments Thu, 10 Oct 2013 09:00:13 +0000 http://expertempire.com/?p=274 Daniel J. Lewis is the guy behind noodle.mx – a podcast network dedicated to shows that make you think, laugh and succeed. In fact we had Erik J. Fisher of Beyond the To-Do List on Expert Empire and he’s a…
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]]> Daniel J. Lewis is the guy behind noodle.mx – a podcast network dedicated to shows that make you think, laugh and succeed. In fact we had Erik J. Fisher of Beyond the To-Do List on Expert Empire and he’s a member of the network. And before you ask, not all contributors need the middle initial “J” to be a part. Daniel talks about how the network was created in part as an accident, but how it has provided such great leverage to him and his network of shows to rapidly grow an audience.

So why not just start your own podcast network then? Well, he actually gets into reasons why you may not want to actually consider starting your own and more so why it may be beneficial to join one. His requirements are pretty strict with a bit of lenience on joining his network, but there are lots of others you could consider. It’s really about ensuring it’s a win-win-win arrangement for everyone involved.

In addition to producing top-rated podcasts, Daniel also does a lot of WordPress work. He’s developed a premium plugin called Subscribe and Follow and regularly develops for the Genesis framework, so naturally we chat a little bit about WordPress too.

Experts mentioned

Erik J. Fisher
Matt Medeiros
Daniel Tosh
Jerry Seinfeld
Ray Ortega
Dave Jackson
Greg Hickman

Resources

Subscribe and Follow
Genesis framework
WordPress

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]]> http://expertempire.com/015-daniel-j-lewis/feed/ 0 Daniel J. Lewis is the guy behind noodle.mx – a podcast network dedicated to shows that make you think, laugh and succeed. In fact we had Erik J. Fisher of Beyond the To-Do List on Expert Empire and he's a member of the network. And before you ask, Daniel J. Lewis is the guy behind noodle.mx – a podcast network dedicated to shows that make you think, laugh and succeed. In fact we had Erik J. Fisher of Beyond the To-Do List on Expert Empire and he's a member of the network. And before you ask, not all contributors need the middle initial "J" to be a part. Daniel talks about how the network was created in part as an accident, but how it has provided such great leverage to him and his network of shows to rapidly grow an audience. So why not just start your own podcast network then? Well, he actually gets into reasons why you may not want to actually consider starting your own and more so why it may be beneficial to join one. His requirements are pretty strict with a bit of lenience on joining his network, but there are lots of others you could consider. It's really about ensuring it's a win-win-win arrangement for everyone involved. In addition to producing top-rated podcasts, Daniel also does a lot of WordPress work. He's developed a premium plugin called Subscribe and Follow and regularly develops for the Genesis framework, so naturally we chat a little bit about WordPress too. Experts mentioned Erik J. Fisher Matt Medeiros Daniel Tosh Jerry Seinfeld Ray Ortega Dave Jackson Greg Hickman Resources Subscribe and Follow Genesis framework WordPress Marshall Stevenson no 44:50 014 – Mike Brooks – Social Media, SEO & internet marketing expert http://expertempire.com/014-mike-brooks/ http://expertempire.com/014-mike-brooks/#comments Thu, 03 Oct 2013 09:00:46 +0000 http://expertempire.com/?p=63 Mike Brooks isn’t necessarily someone you know. Then again, there are a lot of people you don’t know. Mike is the president and founder of Nuclear Chowder Marketing – an internet marketing company for small business. I had the privilege…
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]]> Mike Brooks isn’t necessarily someone you know. Then again, there are a lot of people you don’t know. Mike is the president and founder of Nuclear Chowder Marketing – an internet marketing company for small business. I had the privilege of sitting down and chatting with Mike back when I was getting ready to launch Expert Empire. And wouldn’t you know it, I took a lot of his advice and have been implementing it. Some of it consciously, and honestly some of it unconsciously.

I love how he really gets in to emptying your cup to truly grow. Of course, for those of you focused on more tactical actions to growing your audience, Mike (@michaelsbrooks) and I do get in to social media best practices and some must do’s for SEO.

Experts Mentioned

Michael Hyatt
David J. Soler
John Dumas
Michael J. Fox

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]]> http://expertempire.com/014-mike-brooks/feed/ 0 Mike Brooks isn't necessarily someone you know. Then again, there are a lot of people you don't know. Mike is the president and founder of Nuclear Chowder Marketing – an internet marketing company for small business. Mike Brooks isn't necessarily someone you know. Then again, there are a lot of people you don't know. Mike is the president and founder of Nuclear Chowder Marketing – an internet marketing company for small business. I had the privilege of sitting down and chatting with Mike back when I was getting ready to launch Expert Empire. And wouldn't you know it, I took a lot of his advice and have been implementing it. Some of it consciously, and honestly some of it unconsciously. I love how he really gets in to emptying your cup to truly grow. Of course, for those of you focused on more tactical actions to growing your audience, Mike (@michaelsbrooks) and I do get in to social media best practices and some must do's for SEO. Experts Mentioned Michael Hyatt David J. Soler John Dumas Michael J. Fox Marshall Stevenson no 41:29 013 – Steve Kloyda – Prospecting and sales expert http://expertempire.com/013-steve-kloyda/ http://expertempire.com/013-steve-kloyda/#comments Thu, 26 Sep 2013 09:00:58 +0000 http://expertempire.com/?p=213 Have you ever looked at the Wizard of Oz through the eyes of a salesman? Steve Kloyda, The Prospecting Expert definitely has. In today’s conversation with Steve he breaks down the five key actions and questions that are evident in…
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]]> Have you ever looked at the Wizard of Oz through the eyes of a salesman? Steve Kloyda, The Prospecting Expert definitely has. In today’s conversation with Steve he breaks down the five key actions and questions that are evident in the Wizard of Oz and how you can apply them to your business to grow it.

  1. What’s the main purpose?
  2. Who is the right person?
  3. How do you get found?
  4. What’s the solution?
  5. What’s the next step?

Of course, these are paraphrased from what Steve actually said and he translates them in to how they can be used for business. I hope that you can relate Dorothy and her adventure to growing your audience, reach and bottom line.

Experts mentioned

Chris Brogan
Seth Godin
Cliff Ravenscraft
Malcolm Gladwell

Resources

Purple Cow
Wizard of Oz
Outliers
Podcasting A to Z (use EXPERT to save $500)

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]]> http://expertempire.com/013-steve-kloyda/feed/ 0 Have you ever looked at the Wizard of Oz through the eyes of a salesman? Steve Kloyda, The Prospecting Expert definitely has. In today's conversation with Steve he breaks down the five key actions and questions that are evident in the Wizard of Oz and ... Have you ever looked at the Wizard of Oz through the eyes of a salesman? Steve Kloyda, The Prospecting Expert definitely has. In today's conversation with Steve he breaks down the five key actions and questions that are evident in the Wizard of Oz and how you can apply them to your business to grow it. What's the main purpose? Who is the right person? How do you get found? What's the solution? What's the next step? Of course, these are paraphrased from what Steve actually said and he translates them in to how they can be used for business. I hope that you can relate Dorothy and her adventure to growing your audience, reach and bottom line. Experts mentioned Chris Brogan Seth Godin Cliff Ravenscraft Malcolm Gladwell Resources Purple Cow Wizard of Oz Outliers Podcasting A to Z (use EXPERT to save $500) Marshall Stevenson no 42:18 012 – Sue B. Zimmerman – Instagram expert http://expertempire.com/012-sue-b-zimmerman/ http://expertempire.com/012-sue-b-zimmerman/#comments Thu, 19 Sep 2013 09:00:31 +0000 http://expertempire.com/?p=211 If you’ve ever considered Instagram as a waste of time, you need to listen to the conversation I had with Sue B. Zimmerman. She is an Instagram expert and has used the photo service to grow her brick and mortar…
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]]> If you’ve ever considered Instagram as a waste of time, you need to listen to the conversation I had with Sue B. Zimmerman. She is an Instagram expert and has used the photo service to grow her brick and mortar business exponentially – like over 40% growth!

Not only that, but she’s even got a great training course available that she’s re-working to give an exclusive deal to members of the Empire. I’ll be sure to update you once it’s available, so make sure you’re getting our emails.

During our conversation Sue gives specific examples on how you can create an Instagram image in under one-minute. She also breaks down the process she used to grow her following on Instagram. I’ve toyed with Instagram for a few years but really haven’t focused on using it as a platform to grow my audience. I’m beginning to think that I should possibly start looking at it a little closer.

If you’re on Instagram, I’d love to see some of your photos. Post a link to your profile or your favorite photo in the comments below.

Experts mentioned

Brendon Burchard

Resources

Instagram
Instagram Boot Camp
Diptic
InstaCollage

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]]> http://expertempire.com/012-sue-b-zimmerman/feed/ 1 If you've ever considered Instagram as a waste of time, you need to listen to the conversation I had with Sue B. Zimmerman. She is an Instagram expert and has used the photo service to grow her brick and mortar business exponentially – like over 40% gr... If you've ever considered Instagram as a waste of time, you need to listen to the conversation I had with Sue B. Zimmerman. She is an Instagram expert and has used the photo service to grow her brick and mortar business exponentially – like over 40% growth! Not only that, but she's even got a great training course available that she's re-working to give an exclusive deal to members of the Empire. I'll be sure to update you once it's available, so make sure you're getting our emails. During our conversation Sue gives specific examples on how you can create an Instagram image in under one-minute. She also breaks down the process she used to grow her following on Instagram. I've toyed with Instagram for a few years but really haven't focused on using it as a platform to grow my audience. I'm beginning to think that I should possibly start looking at it a little closer. If you're on Instagram, I'd love to see some of your photos. Post a link to your profile or your favorite photo in the comments below. Experts mentioned Brendon Burchard Resources Instagram Instagram Boot Camp Diptic InstaCollage Marshall Stevenson no 31:36 011 – David J. Soler – Relationship marketing expert http://expertempire.com/011-david-j-soler/ http://expertempire.com/011-david-j-soler/#comments Thu, 12 Sep 2013 09:00:29 +0000 http://expertempire.com/?p=100 David J. Soler is a relationship marketing expert and there’s no doubt that comes through in this conversation. We talk about specific ways to gain referrals for your business, show or anything else. The way he breaks down his thoughts…
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]]> David J. Soler is a relationship marketing expert and there’s no doubt that comes through in this conversation. We talk about specific ways to gain referrals for your business, show or anything else. The way he breaks down his thoughts on the “Core Four” on ways to grow an audience is truly inspiring.

  • Build credibility
  • Build trust
  • Build likability
  • Build value

These aren’t really anything new, but they’re definitely something you’ll want to take to heart when growing and defining your business. It’s what I’m trying to do with Expert Empire and am slowly growing in all four areas as is evident by iTunes ratings, downloads, comments and conversations over social media. But guess what, I still want more conversation and engagement. I want to know you better.

Leave a comment below with your thoughts on the core four and the area you focus on most.

Experts mentioned

Cliff Ravenscraft
Pat Flynn
David Siteman Garland
Dan Miller
John Lee Dumas
Stephen Covey

Resources

The 7 Habits of Highly Effective People

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]]> http://expertempire.com/011-david-j-soler/feed/ 0 David J. Soler is a relationship marketing expert and there's no doubt that comes through in this conversation. We talk about specific ways to gain referrals for your business, show or anything else. The way he breaks down his thoughts on the "Core Fou... David J. Soler is a relationship marketing expert and there's no doubt that comes through in this conversation. We talk about specific ways to gain referrals for your business, show or anything else. The way he breaks down his thoughts on the "Core Four" on ways to grow an audience is truly inspiring. Build credibility Build trust Build likability Build value These aren't really anything new, but they're definitely something you'll want to take to heart when growing and defining your business. It's what I'm trying to do with Expert Empire and am slowly growing in all four areas as is evident by iTunes ratings, downloads, comments and conversations over social media. But guess what, I still want more conversation and engagement. I want to know you better. Leave a comment below with your thoughts on the core four and the area you focus on most. Experts mentioned Cliff Ravenscraft Pat Flynn David Siteman Garland Dan Miller John Lee Dumas Stephen Covey Resources The 7 Habits of Highly Effective People Marshall Stevenson no 50:11 010 – Erik Fisher – Productivity & time management and social media expert http://expertempire.com/010-erik-fisher/ http://expertempire.com/010-erik-fisher/#comments Thu, 05 Sep 2013 09:00:11 +0000 http://expertempire.com/?p=209 When you think about productivity & time management, Erik J. Fisher is one of the guys that comes to mind, and if he doesn’t, he definitely should. He’s the host of the weekly podcast Beyond the To-Do List where he…
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]]> When you think about productivity & time management, Erik J. Fisher is one of the guys that comes to mind, and if he doesn’t, he definitely should. He’s the host of the weekly podcast Beyond the To-Do List where he talks with many productivity experts about things you wouldn’t normally expect in a productivity show. I had a great chance to catch up with Erik and talk about his just released book that he co-wrote Beyond the To-Do List: Goals.

It was great to get into the ideas on how to grow an audience, especially leading up to a new book launch. We went down a few rabbit holes along the way only to find more great information and have good conversation. Chatting with Erik Fisher definitely taught me a few things and I hope you learn something too.

One last thing, if you could do me a favor and and head over to iTunes to leave a rating and review for Expert Empire I would be very grateful.

Welcome to the Empire!

Experts mentioned

Cliff Ravenscraft
David Allen
Merlin Mann
Dan Benjamin
Jeff Goins
Jim Woods
Farnoosh Brock
Susan Baroncini Moe

Resources

Beyond the To-Do List: Goals

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]]> http://expertempire.com/010-erik-fisher/feed/ 0 When you think about productivity & time management, Erik J. Fisher is one of the guys that comes to mind, and if he doesn't, he definitely should. He's the host of the weekly podcast Beyond the To-Do List where he talks with many productivity experts ... When you think about productivity & time management, Erik J. Fisher is one of the guys that comes to mind, and if he doesn't, he definitely should. He's the host of the weekly podcast Beyond the To-Do List where he talks with many productivity experts about things you wouldn't normally expect in a productivity show. I had a great chance to catch up with Erik and talk about his just released book that he co-wrote Beyond the To-Do List: Goals. It was great to get into the ideas on how to grow an audience, especially leading up to a new book launch. We went down a few rabbit holes along the way only to find more great information and have good conversation. Chatting with Erik Fisher definitely taught me a few things and I hope you learn something too. One last thing, if you could do me a favor and and head over to iTunes to leave a rating and review for Expert Empire I would be very grateful. Welcome to the Empire! Experts mentioned Cliff Ravenscraft David Allen Merlin Mann Dan Benjamin Jeff Goins Jim Woods Farnoosh Brock Susan Baroncini Moe Resources Beyond the To-Do List: Goals Marshall Stevenson no 50:36 009 – Greg Hickman – Mobile marketing strategist & execution expert http://expertempire.com/009-greg-hickman/ http://expertempire.com/009-greg-hickman/#comments Thu, 29 Aug 2013 09:00:04 +0000 http://expertempire.com/?p=204 Greg Hickman is a mobile marketing expert and the voice behind Mobile Mixed an awesome podcast and website full of amazing mobile marketing information. Greg is a mobile strategist, consultant and speaker. And yes, he gets it out of me…
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]]> Greg Hickman is a mobile marketing expert and the voice behind Mobile Mixed an awesome podcast and website full of amazing mobile marketing information. Greg is a mobile strategist, consultant and speaker. And yes, he gets it out of me that I’ll be attending New Media Expo in Las Vegas, NV January 4-6, 2014.

I could go down a rabbit hole here talking about being sure to connect with me in Vegas in January, which would honestly parallel the conversation that we had. There were definitely many paths the conversation could have taken but we ultimately stuck with utilizing mobile strategies to grow your audience and platform.

Greg reveals a few key things in this episode including how he actually defines mobile marketing – and you just might be surprised at some of the things he considers mobile marketing. We also cover some mobile marketing best practices including the four things you must do today to ensure mobile success.

I hope that you enjoy today’s conversation with Greg Hickman. I’m certain that it’s just a matter of time until we chat again about so many more things mobile.

One last thing, if you could do me a favor and and head over to iTunes to leave a rating and review for Expert Empire I would be very grateful.

Welcome to the Empire!

Experts mentioned

David Siteman Garland
John Lee Dumas
Amy Porterfield
Pat Flynn (again; seriously must connect with him for the show)
Chris Garrett
Clay Collins
Jeremy Frandsen
Jason van Orden

Resources

Avoid this $47M mobile marketing mistake (the Jiffy Lube story)

The post 009 – Greg Hickman – Mobile marketing strategist & execution expert appeared first on Expert Empire.

]]> http://expertempire.com/009-greg-hickman/feed/ 2 Greg Hickman is a mobile marketing expert and the voice behind Mobile Mixed an awesome podcast and website full of amazing mobile marketing information. Greg is a mobile strategist, consultant and speaker. And yes, Greg Hickman is a mobile marketing expert and the voice behind Mobile Mixed an awesome podcast and website full of amazing mobile marketing information. Greg is a mobile strategist, consultant and speaker. And yes, he gets it out of me that I'll be attending New Media Expo in Las Vegas, NV January 4-6, 2014. I could go down a rabbit hole here talking about being sure to connect with me in Vegas in January, which would honestly parallel the conversation that we had. There were definitely many paths the conversation could have taken but we ultimately stuck with utilizing mobile strategies to grow your audience and platform. Greg reveals a few key things in this episode including how he actually defines mobile marketing – and you just might be surprised at some of the things he considers mobile marketing. We also cover some mobile marketing best practices including the four things you must do today to ensure mobile success. I hope that you enjoy today's conversation with Greg Hickman. I'm certain that it's just a matter of time until we chat again about so many more things mobile. One last thing, if you could do me a favor and and head over to iTunes to leave a rating and review for Expert Empire I would be very grateful. Welcome to the Empire! Experts mentioned David Siteman Garland John Lee Dumas Amy Porterfield Pat Flynn (again; seriously must connect with him for the show) Chris Garrett Clay Collins Jeremy Frandsen Jason van Orden Resources Avoid this $47M mobile marketing mistake (the Jiffy Lube story) Marshall Stevenson no 54:29 008 – Rand Fishkin – Analytical SEO expert & CEO of Moz http://expertempire.com/008-rand-fishkin/ http://expertempire.com/008-rand-fishkin/#comments Thu, 22 Aug 2013 09:00:23 +0000 http://expertempire.com/?p=187 Rand Fishkin, the CEO of Moz co-founded what is today, one of the marketing world’s fastest growing software companies. Based in Seattle, Moz’s focus is on serving professional marketers with analytics and recommendations to improve their web traffic and customer…
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]]> Rand Fishkin, the CEO of Moz co-founded what is today, one of the marketing world’s fastest growing software companies. Based in Seattle, Moz’s focus is on serving professional marketers with analytics and recommendations to improve their web traffic and customer acquisition.

As CEO, Rand is responsible for recruiting and managing the executive team, leading the product/strategic vision and evangelizing better marketing practices, channels, and tactics around the world.

I’ve had the privilege of knowing Rand for a number of years through a mutual friend in the SEO world. I was excited when he graciously hopped on a call to talk all things SEO for the benefit of the entire Empire. In fact, he gave four things that every online business, brand and person should do to truly maintain relevancy in the ever changing world of SEO.

Things got interesting when we began chatting about some previous campaigns like My Super Proposal in which Rand was all set to air a wedding proposal during the Super Bowl. At the last second, the sponsor (which he reveals for one of the first times) pulled out and instead he proposed on a different show – Veronica Mars – his wife’s favorite show. You should see her reaction!

We also touched base on a new adventure he’s working on with Wil Reynolds of SEER – a CEO swap. It was definitely an awesome conversation and I hope you enjoy it.

I’d love to hear your thoughts in the comments.

Experts mentioned

Wil Reynolds
Jim Collins

The post 008 – Rand Fishkin – Analytical SEO expert & CEO of Moz appeared first on Expert Empire.

]]> http://expertempire.com/008-rand-fishkin/feed/ 3 Rand Fishkin, the CEO of Moz co-founded what is today, one of the marketing world's fastest growing software companies. Based in Seattle, Moz's focus is on serving professional marketers with analytics and recommendations to improve their web traffic a... Rand Fishkin, the CEO of Moz co-founded what is today, one of the marketing world's fastest growing software companies. Based in Seattle, Moz's focus is on serving professional marketers with analytics and recommendations to improve their web traffic and customer acquisition. As CEO, Rand is responsible for recruiting and managing the executive team, leading the product/strategic vision and evangelizing better marketing practices, channels, and tactics around the world. I've had the privilege of knowing Rand for a number of years through a mutual friend in the SEO world. I was excited when he graciously hopped on a call to talk all things SEO for the benefit of the entire Empire. In fact, he gave four things that every online business, brand and person should do to truly maintain relevancy in the ever changing world of SEO. Things got interesting when we began chatting about some previous campaigns like My Super Proposal in which Rand was all set to air a wedding proposal during the Super Bowl. At the last second, the sponsor (which he reveals for one of the first times) pulled out and instead he proposed on a different show – Veronica Mars – his wife's favorite show. You should see her reaction! We also touched base on a new adventure he's working on with Wil Reynolds of SEER – a CEO swap. It was definitely an awesome conversation and I hope you enjoy it. I'd love to hear your thoughts in the comments. Experts mentioned Wil Reynolds Jim Collins Marshall Stevenson no 43:07 007 – John Lee Dumas – Podcast & interview expert http://expertempire.com/007-john-lee-dumas/ http://expertempire.com/007-john-lee-dumas/#comments Thu, 15 Aug 2013 09:00:56 +0000 http://expertempire.com/?p=58 I managed to connect with the very busy host of Entrepreneur on Fire, John Lee Dumas a few months ago. In fact, he was one of the first people that agreed to have a conversation with me and I’m so…
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]]> I managed to connect with the very busy host of Entrepreneur on Fire, John Lee Dumas a few months ago. In fact, he was one of the first people that agreed to have a conversation with me and I’m so excited I can finally share it with you.

John was gracious enough to share his complete story, including figures he spent on coaching with Jaime Tardy, the host of Eventual Millionare. We talked about getting guests for your show, sharing the content, monetization of a podcast and in pretty good detail, how sponsorship works.

You’ll hear some little Skype sounds and background noises — just further proof of how much learning I had to do. This chat really helped me grow Expert Empire to where it is already — and there’s so much more to go.

“Getting out of the comfort zone” was just one of the many things that he recommended doing. In re-listening to the conversation, which often do prior to releasing it, it made me realize that I’m not out of my comfort zone. It’s time to change that, so bear with me while I evolve and grow the empire.

Experts mentioned

Cliff Ravenscraft
Pat Flynn
Jaime Tardy
Adam Baker
Derek Halpern
Chris Brogan
Seth Godin
Gary Vaynerchuk
Tim Ferriss
Richard Branson
Amy Porterfield
Michael Stelzner
Andrew Warner

Resources

Podcast launch on Kindle (Get it US | CA)
Six-figure podcasting
Fire Nation Elite
Audible
Lynda.com

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]]> http://expertempire.com/007-john-lee-dumas/feed/ 2 I managed to connect with the very busy host of Entrepreneur on Fire, John Lee Dumas a few months ago. In fact, he was one of the first people that agreed to have a conversation with me and I'm so excited I can finally share it with you. - I managed to connect with the very busy host of Entrepreneur on Fire, John Lee Dumas a few months ago. In fact, he was one of the first people that agreed to have a conversation with me and I'm so excited I can finally share it with you. John was gracious enough to share his complete story, including figures he spent on coaching with Jaime Tardy, the host of Eventual Millionare. We talked about getting guests for your show, sharing the content, monetization of a podcast and in pretty good detail, how sponsorship works. You'll hear some little Skype sounds and background noises — just further proof of how much learning I had to do. This chat really helped me grow Expert Empire to where it is already — and there's so much more to go. "Getting out of the comfort zone" was just one of the many things that he recommended doing. In re-listening to the conversation, which often do prior to releasing it, it made me realize that I'm not out of my comfort zone. It's time to change that, so bear with me while I evolve and grow the empire. Experts mentioned Cliff Ravenscraft Pat Flynn Jaime Tardy Adam Baker Derek Halpern Chris Brogan Seth Godin Gary Vaynerchuk Tim Ferriss Richard Branson Amy Porterfield Michael Stelzner Andrew Warner Resources Podcast launch on Kindle (Get it US | CA) Six-figure podcasting Fire Nation Elite Audible Lynda.com Marshall Stevenson no 34:26 006 – Cliff Ravenscraft – Podcast coach, producer and expert http://expertempire.com/006-cliff-ravenscraft/ http://expertempire.com/006-cliff-ravenscraft/#comments Thu, 08 Aug 2013 09:00:46 +0000 http://expertempire.com/?p=55 Chatting with Cliff Ravenscraft, better known as the Podcast Answer Man, was and always is such a fun time. I’m definitely a follower of his advice and techniques and had a great time getting answers to some of the questions…
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The post 006 – Cliff Ravenscraft – Podcast coach, producer and expert appeared first on Expert Empire.

]]> Chatting with Cliff Ravenscraft, better known as the Podcast Answer Man, was and always is such a fun time. I’m definitely a follower of his advice and techniques and had a great time getting answers to some of the questions that I’ve had over the past few years.

In addition to the proven audience strategies he offers in the chat, Cliff offers a free, no strings attached course at LearnHowToPodcast.com which teaches you the basics of how to get your podcast recorded and launched. If you’re serious and want to go to the next level, he offers a course called Podcasting A to Z which I highly recommend. I managed to snag a discount of $500 for you PLUS another exclusive bonus is revealed in the episode.

Listen to this weeks episode and let me know what you think.

I’d be greatful if you’d head over to iTunes and leave the show a rating and review.

Experts mentioned

Pat Flynn
Malcolm Gladwell
Leo Laporte
Ryan Ozawa

The post 006 – Cliff Ravenscraft – Podcast coach, producer and expert appeared first on Expert Empire.

]]> http://expertempire.com/006-cliff-ravenscraft/feed/ 1 Chatting with Cliff Ravenscraft, better known as the Podcast Answer Man, was and always is such a fun time. I'm definitely a follower of his advice and techniques and had a great time getting answers to some of the questions that I've had over the past... Chatting with Cliff Ravenscraft, better known as the Podcast Answer Man, was and always is such a fun time. I'm definitely a follower of his advice and techniques and had a great time getting answers to some of the questions that I've had over the past few years. In addition to the proven audience strategies he offers in the chat, Cliff offers a free, no strings attached course at LearnHowToPodcast.com which teaches you the basics of how to get your podcast recorded and launched. If you're serious and want to go to the next level, he offers a course called Podcasting A to Z which I highly recommend. I managed to snag a discount of $500 for you PLUS another exclusive bonus is revealed in the episode. Listen to this weeks episode and let me know what you think. I'd be greatful if you'd head over to iTunes and leave the show a rating and review. Experts mentioned Pat Flynn Malcolm Gladwell Leo Laporte Ryan Ozawa Marshall Stevenson no 55:48 005 – Charles Max Wood – Ruby on Rails & software development expert http://expertempire.com/005-charles-max-wood/ http://expertempire.com/005-charles-max-wood/#comments Thu, 01 Aug 2013 09:00:26 +0000 http://expertempire.com/?p=139 Charles Max Wood is a coder at heart and has taken on many things, including hosting four podcasts, to allow him to position himself as an expert. In today’s conversation we talk with Chuck, as his friends call him, about…
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The post 005 – Charles Max Wood – Ruby on Rails & software development expert appeared first on Expert Empire.

]]> Charles Max Wood is a coder at heart and has taken on many things, including hosting four podcasts, to allow him to position himself as an expert.

In today’s conversation we talk with Chuck, as his friends call him, about the steps he’s taken to become that expert that allows him to command a premium rate for his services. He also shares how he’s grown his audience to help with the social proof of his expertise.

Bonus offer

Rails Ramp-up is an online training course that Charles hosts and instructs. For listeners of Expert Empire he’s create an exclusive code to get you $300 off the next course. When at the check-out, simply enter EMPIRE to get your deal.

Experts mentioned

Peter Cooper

The post 005 – Charles Max Wood – Ruby on Rails & software development expert appeared first on Expert Empire.

]]> http://expertempire.com/005-charles-max-wood/feed/ 0 Charles Max Wood is a coder at heart and has taken on many things, including hosting four podcasts, to allow him to position himself as an expert. - In today's conversation we talk with Chuck, as his friends call him, Charles Max Wood is a coder at heart and has taken on many things, including hosting four podcasts, to allow him to position himself as an expert. In today's conversation we talk with Chuck, as his friends call him, about the steps he's taken to become that expert that allows him to command a premium rate for his services. He also shares how he's grown his audience to help with the social proof of his expertise. Bonus offer Rails Ramp-up is an online training course that Charles hosts and instructs. For listeners of Expert Empire he's create an exclusive code to get you $300 off the next course. When at the check-out, simply enter EMPIRE to get your deal. Experts mentioned Peter Cooper Marshall Stevenson no 33:08 004 – Chris Garrett – Content marketing expert http://expertempire.com/004-chris-garrett/ http://expertempire.com/004-chris-garrett/#comments Thu, 25 Jul 2013 09:00:05 +0000 http://expertempire.com/?p=45 Chris Garrett is the CDO of Copyblogger, world renowned speaker and introvert…though you’d never guess it from the way he speaks. Of course, we talk about that a bit in the conversation. Chris takes a deep dive in to some…
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The post 004 – Chris Garrett – Content marketing expert appeared first on Expert Empire.

]]> Chris Garrett is the CDO of Copyblogger, world renowned speaker and introvert…though you’d never guess it from the way he speaks. Of course, we talk about that a bit in the conversation.

Chris takes a deep dive in to some strategies for content marketing. More importantly, we find out why it’s not likely a traffic problem and what you should be doing instead.

Experts mentioned

Dana DiTomaso
Darren Rowse
Seth Godin
Barack Obama
Michael Stelzner
Noah Kagan
Chris Brogan
Sonia Simone
Ben Eadie
Chris Guillebeau

The post 004 – Chris Garrett – Content marketing expert appeared first on Expert Empire.

]]> http://expertempire.com/004-chris-garrett/feed/ 0 Chris Garrett is the CDO of Copyblogger, world renowned speaker and introvert...though you'd never guess it from the way he speaks. Of course, we talk about that a bit in the conversation. - Chris takes a deep dive in to some strategies for content ma... Chris Garrett is the CDO of Copyblogger, world renowned speaker and introvert...though you'd never guess it from the way he speaks. Of course, we talk about that a bit in the conversation. Chris takes a deep dive in to some strategies for content marketing. More importantly, we find out why it's not likely a traffic problem and what you should be doing instead. Experts mentioned Dana DiTomaso Darren Rowse Seth Godin Barack Obama Michael Stelzner Noah Kagan Chris Brogan Sonia Simone Ben Eadie Chris Guillebeau Marshall Stevenson no 40:16 003 – Dana DiTomaso – SEO expert http://expertempire.com/003-dana-ditomaso/ http://expertempire.com/003-dana-ditomaso/#comments Thu, 18 Jul 2013 16:00:34 +0000 http://expertempire.com/?p=43 Dana DiTomaso from Kick Point is truly an SEO expert. I know enough about SEO to be considered dangerous, and knew the best time to get SEO advice is at the beginning when you can do things right. I asked…
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The post 003 – Dana DiTomaso – SEO expert appeared first on Expert Empire.

]]> Dana DiTomaso from Kick Point is truly an SEO expert. I know enough about SEO to be considered dangerous, and knew the best time to get SEO advice is at the beginning when you can do things right.

I asked Dana about some of the technical aspects and got some good information from her. The best part was her telling me I really need to focus on my persona and audience. Who my client really is. Over the next few episodes in going to explore that a little further and hope that we land somewhere that makes sense for you.

If you have an idea of who my persona, or avatar is, let me know in the comments below. I’d love to hear from you.

Experts mentioned

Chris Garrett

The post 003 – Dana DiTomaso – SEO expert appeared first on Expert Empire.

]]> http://expertempire.com/003-dana-ditomaso/feed/ 0 Dana DiTomaso from Kick Point is truly an SEO expert. I know enough about SEO to be considered dangerous, and knew the best time to get SEO advice is at the beginning when you can do things right. - I asked Dana about some of the technical aspects and... Dana DiTomaso from Kick Point is truly an SEO expert. I know enough about SEO to be considered dangerous, and knew the best time to get SEO advice is at the beginning when you can do things right. I asked Dana about some of the technical aspects and got some good information from her. The best part was her telling me I really need to focus on my persona and audience. Who my client really is. Over the next few episodes in going to explore that a little further and hope that we land somewhere that makes sense for you. If you have an idea of who my persona, or avatar is, let me know in the comments below. I'd love to hear from you. Experts mentioned Chris Garrett Marshall Stevenson no 36:19 002 – Mark Mason – Internet marketing expert http://expertempire.com/002-mark-mason/ http://expertempire.com/002-mark-mason/#comments Thu, 18 Jul 2013 09:00:55 +0000 http://expertempire.com/?p=40 Mark Mason from Late Night Internet Marketing was an amazing guest. We fought through fire alarms and building changes and I felt it was only appropriate he be the first conversation to share with members of the Empire. We got…
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The post 002 – Mark Mason – Internet marketing expert appeared first on Expert Empire.

]]> Mark Mason from Late Night Internet Marketing was an amazing guest. We fought through fire alarms and building changes and I felt it was only appropriate he be the first conversation to share with members of the Empire.

We got into a good discussion on things I’ve done wrong in the past and how they’ve shaped thoughts for the future. In fact we went a lot deeper into GetAdobeCreativeSuite.com than I thought we would. It was interesting to see I had a lot of similar thoughts initially to what Mark suggested.

The single biggest take away I got from our chat was definitely one of value. As in the ability to provide value for my listeners, guests, users, customers and every other person that interacts with the site.

I hope you get value out of the first official conversation on Expert Empire. I’d love to know what it was, so leave a comment below.

Experts mentioned

Jeremy Frandsen
Jason van Orden
Jimmy D. Brown

The post 002 – Mark Mason – Internet marketing expert appeared first on Expert Empire.

]]> http://expertempire.com/002-mark-mason/feed/ 0 Mark Mason from Late Night Internet Marketing was an amazing guest. We fought through fire alarms and building changes and I felt it was only appropriate he be the first conversation to share with members of the Empire. - Mark Mason from Late Night Internet Marketing was an amazing guest. We fought through fire alarms and building changes and I felt it was only appropriate he be the first conversation to share with members of the Empire. We got into a good discussion on things I've done wrong in the past and how they've shaped thoughts for the future. In fact we went a lot deeper into GetAdobeCreativeSuite.com than I thought we would. It was interesting to see I had a lot of similar thoughts initially to what Mark suggested. The single biggest take away I got from our chat was definitely one of value. As in the ability to provide value for my listeners, guests, users, customers and every other person that interacts with the site. I hope you get value out of the first official conversation on Expert Empire. I'd love to know what it was, so leave a comment below. Experts mentioned Jeremy Frandsen Jason van Orden Jimmy D. Brown Marshall Stevenson no 31:23 001 – Welcome to the Empire http://expertempire.com/001-welcome-to-the-empire/ http://expertempire.com/001-welcome-to-the-empire/#comments Thu, 04 Jul 2013 12:11:20 +0000 http://expertempire.com/?p=51 Welcome to Expert Empire. This is the first episode of many more to come. In today’s episode I introduce myself to you so that you can get to know me a little better and as I lay out the expectations…
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The post 001 – Welcome to the Empire appeared first on Expert Empire.

]]> Welcome to Expert Empire. This is the first episode of many more to come. In today’s episode I introduce myself to you so that you can get to know me a little better and as I lay out the expectations for Expert Empire.

I won’t create a transcript of this episode, but hopefully future episodes will have them so you can also read the notes of the call if you prefer that approach.

My name is Marshall Stevenson and I live in Calgary, Alberta which is in Canada. I have an amazing daughter and am soon to be marrying her mother. I won’t go into the details of that, but just know that it’s a great thing!

Each episode I record a conversation with someone I feel is an expert. A lot of that comes back to my definition of an expert which essentially is someone who knows more than I do about a particular subject. I tend to talk with people in areas that interest me like entrepreneurship, innovation and personal development. These are the type experts I seek out and the ones I’m truly interest in talking with…but I’ll honestly talk with everyone. If you, or someone you know, would be a great fit for the show head to expertempire.com/guest and I’ll be in touch.

At the release of this first episode, Expert Empire is not yet available in iTunes. In fact, that’s why this episode really is here so that it can go through the approval process so that on July 18, 2013 – the same day as my wedding – I can release a real episode to the world. Be sure to subscribe to our email list to be the first to know when our expert conversations are released.

I’d like to welcome you to the empire as we build it together. Let’s get to know each other. Leave a comment below.

Experts mentioned

Chris Garrett
Rand Fishkin
Cliff Ravenscraft
Steve Kloyda

The post 001 – Welcome to the Empire appeared first on Expert Empire.

]]> http://expertempire.com/001-welcome-to-the-empire/feed/ 4 Welcome to Expert Empire. This is the first episode of many more to come. In today's episode I introduce myself to you so that you can get to know me a little better and as I lay out the expectations for Expert Empire. - Welcome to Expert Empire. This is the first episode of many more to come. In today's episode I introduce myself to you so that you can get to know me a little better and as I lay out the expectations for Expert Empire. I won't create a transcript of this episode, but hopefully future episodes will have them so you can also read the notes of the call if you prefer that approach. My name is Marshall Stevenson and I live in Calgary, Alberta which is in Canada. I have an amazing daughter and am soon to be marrying her mother. I won't go into the details of that, but just know that it's a great thing! Each episode I record a conversation with someone I feel is an expert. A lot of that comes back to my definition of an expert which essentially is someone who knows more than I do about a particular subject. I tend to talk with people in areas that interest me like entrepreneurship, innovation and personal development. These are the type experts I seek out and the ones I'm truly interest in talking with...but I'll honestly talk with everyone. If you, or someone you know, would be a great fit for the show head to expertempire.com/guest and I'll be in touch. At the release of this first episode, Expert Empire is not yet available in iTunes. In fact, that's why this episode really is here so that it can go through the approval process so that on July 18, 2013 – the same day as my wedding – I can release a real episode to the world. Be sure to subscribe to our email list to be the first to know when our expert conversations are released. I'd like to welcome you to the empire as we build it together. Let's get to know each other. Leave a comment below. Experts mentioned Chris Garrett Rand Fishkin Cliff Ravenscraft Steve Kloyda Marshall Stevenson no 6:26