Exponent PR Main Feed

Exponent Wins AdWeek Project Isaac Award

2013-05-16T18:17:00Z

Exponent and its advertising partner, Colle+McVoy, have been recognized with AdWeek's 2013 Project Isaac Award for work on behalf of the Medtronic Foundation's HeartRescue Project. Project Isaac celebrates the coolest, smartest, most inventive ideas across the industry.

Exponent PR Wins at 2013 Sabre Awards

2013-05-08T17:34:00Z

Exponent won two awards at last night’s SABRE Awards gala in New York. As the world's largest awards competition for the public relations industry, the SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

Exponent Receives Recognition from the Holmes Report

2013-05-02T13:41:00Z

Exponent PR received honorable mention as Creative Agency of the Year by The Holmes Report, a leading national public relations trade journal. Only three other agencies in the country received this recognition.

Exponent PR is Most Awarded Agency at National NAMA Awards

2013-04-26T13:38:00Z

Exponent and Colle+McVoy, its advertising partner, won nine first-place awards and three merit awards, making them the most awarded agency at the 2013 National Best of NAMA awards, sponsored by the National Agri-Marketing Association (NAMA). Award-winning work included campaigns for WinField, Purina Animal Nutrition, CHS Inc., DuPont Crop Protection and Farm Credit Mid-America.

Exponent Expands Team to Meet Growth

2013-04-24T14:20:00Z

Exponent Public Relations today announced the addition of six employees, reflective of the agency’s continued growth.

“This group of new hires offers exceptional talent and we are thrilled to have them on our team,” said Tom Lindell, managing director, Exponent PR. “The wide range of specialties and experiences these individuals provide is an enormous value to our growing client needs.”

Exponent Receives Silver Anvil Recognition

2013-03-28T17:35:00Z

Exponent is a four–time finalist in the Public Relations Society of America (PRSA) 2013 Silver Anvil Awards, and for the second consecutive year one of only eight agencies nationwide to achieve at least four nominations.

The Silver Anvils honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. This year’s winners will be announced during a ceremony on June 13 in New York.

Exponent PR Wins at MN PRSA Classics Awards

2013-03-22T20:01:00Z

Exponent PR was honored with ten awards last night during the 35th annual Minnesota PRSA Classics Awards, including two Industry Campaign of the Year awards for its work on behalf of Land O’Lakes and Medtronic Foundation. Sponsored by the Minnesota chapter of the Public Relations Society of America (PRSA), the awards celebrate the best public relations campaigns of 2012.

Exponent PR Wins Duluth Trading Company

2013-03-11T14:56:00Z

Exponent PR today announced that it is the public relations agency of record for Duluth Trading Company, the Wisconsin-based iconic workwear brand.

Robert B. Daugherty Water for Food Institute Selects Exponent PR

2013-03-11T14:52:00Z

Exponent PR has added The University of Nebraska’s Robert B. Daugherty Water for Food Institute to its client portfolio.

Exponent PR Wins Starkey Hearing Technologies and Starkey Hearing Foundation

2013-03-11T14:08:00Z

Starkey Hearing Technologies – recognized across the globe as a premier provider in hearing healthcare – has selected Exponent PR as its public relations partner to help raise awareness, trial and preference for the company and its brands.

Exponent Honored at 2013 PR Week Awards

2013-03-08T15:36:00Z

At last night's 2013 PR Week Awards ceremony in New York, Exponent PR took home Honorable Mention in the Best Use of Digital/Broadcast category on behalf of Medtronic Foundation's HeartRescue Project. The PR Week Awards celebrate the best work within the public relations industry.

Exponent PR & Colle+McVoy Receive Effie Award Recognition

2013-02-20T23:36:00Z

MINNEAPOLIS, Feb. 20, 2013 – Exponent PR and its advertising partner Colle+McVoy have received recognition as an Effie Awards finalist, the preeminent industry award that honors the most effective marketing communications campaigns. Gold, Silver and Bronze Effie trophies will be announced at the 45^th annual Effie Awards on May 22 in New York.

The Starkey Hearing Foundation: Super Bowl XLVII

2013-02-04T22:17:00Z

Challenge: Starkey Hearing Foundation turned to Exponent PR to raise awareness of its commitment to provide 100,000 hearing aids to people in need annually, and one million by 2020, as a member of the Clinton Global Initiative. With many foundations doing great work, it’s difficult for consumers to realize the true impact Starkey Hearing Foundation has and continues to have, both domestically and internationally. Hearing loss is pervasive, affecting 34 million Americans – or one in 10. Exponent leveraged compelling patient stories and the power of celebrities to resonate with media and the public —ultimately elevating awareness of Starkey Hearing Foundation and its missions.

Solution: For Starkey Hearing Foundation’s first domestic mission of 2013, Exponent launched a hard-hitting media relations program announcing two missions taking place taking place in New Orleans during Super Bowl weekend. With the help of country music superstar Garth Brooks, American Idol winner Jordin Sparks, and NFL players including Greg Jennings, NFL Pro Bowl MVP Kyle Rudolph, Brian de la Puente, and Will Witherspoon, more than 100 people, including 50 children, were fitted with customized, digital hearing aids—some hearing for the first time.

Between the human interest angle, timing and location, Exponent was able garner extensive coverage during one of the busiest media times of the year. Exponent secured an Associated Press placement that was picked up immediately by The Huffington Post, CBS Sports, and ABC News, as well as in-depth broadcast and feature print coverage in the New Orleans market. And, the story continues to spread.

Fun Facts:

American Idol winner Jordin Sparks sang “Happy Birthday” to a young boy who was being fitted for a hearing aid on his 14th birthday.
New Orleans Saints player, Brian de la Puente, has a personal connection to the cause – his sister is hearing impaired.
One of the missions in New Orleans took place in the Musicians Quarter at the Ellis Marsalis Center for Music. Several musicians, including Smokey Roberts, drummer for Fats Domino, were fitted with hearing aids.

Exponent PR Expands Team with Three New Hires

2012-12-26T15:20:00Z

Exponent PR today announced that Zachary DeBlaey, Katie Frazier and Brittany Lusk have joined the team as associates. “We are thrilled to add this great talent to our team,” said Tom Lindell, managing director, Exponent PR. “Zach, Katie and Brittany each have experience with specific industries that will provide great value to the agency and to our clients.”

DeBlaey works with WinField, CHS and IBA. He is a graduate of the University of Iowa, where he received a Bachelor of Arts in journalism and mass communications. Previously, DeBlaey was an intern with the agency and served as a high school teacher in Mississippi through Teach for America.

Frazier works with Purina Horse Feed, WinField and assists with Exponent PR’s social media planning. She received a Bachelor of Arts in management leadership from the College of Saint Benedict and Saint John’s University. Frazier joins the agency from the Meredith Corporation where she worked with Midwest Living Magazine and Kitchen & Bath.

Lusk works with DuPont Crop Protection and CHS. She is a graduate of the University of Minnesota, where she received a Bachelor of Science in agricultural education. Prior to joining Exponent PR, Lusk worked at the University of Minnesota as an admissions advisor for the College of Food, Agricultural and Natural Resource Sciences. She also has experience with WinField and the Minnesota Center for 4-H and Youth Development.

Land O’ Lakes: Pioneer Woman Partnership

2012-12-11T20:38:00Z

To inspire a younger generation to cook with butter, Land O’Lakes introduced Butter with Olive Oil & Sea Salt. As part of a fully integrated campaign, Exponent PR partnered with one of the most influential and well-known voices in the food blogging community, Ree Drummond, also known by her fans as The Pioneer Woman. Exclusive content from Drummond was the centerpiece of the partnership, including four signature recipes, tips, and online cooking videos. Harnessing the influence of Drummond within the network of other food/mom bloggers was another key component of the campaign. The blogger program included a webinar and a special appearance at the world’s largest blogging conference for women, BlogHer12. The campaign resulted in engaging a new, younger audience with Land O’Lakes website and social media properties, and generating robust traditional and social media coverage.

Medtronic Foundation: The Save-A-Life-Simulator

2012-12-11T20:30:00Z

Sudden cardiac arrest has become the leading cause of death in the United States. To educate people on how to respond if they witness someone collapse, we created the award winning Save-a-Life Simulator, an immersive online experience that lets users make virtual life-or-death choices and teaches the proper steps to follow. In just a few short months, the Save-a-Life Simulator received more than 3.5 million unique visits, educating people all over the world so real lives can be saved. In fact, the real life resuscitation of individuals suffering from SCA has already been linked back to the skills taught by the Save-A-Life-Simulator. Further yet, the compelling "All Alone" public service announcement (PSA) directs visitors to the online experience and has been viewed by nearly 200 million people across the country.

Cenex: Tanks of Thanks

2012-12-11T18:49:00Z

With a long history of serving rural America, Cenex, the CHS energy brand, understands that it’s the small acts of kindness that make a community a great place to live. Building on this notion, the Tanks of Thanks™ program was created to encourage people to nominate family, friends and neighbors for free fuel as a way to thank them for doing good deeds. Since the launch of the campaign in January 2012, more than 70,000 people have visited the Tanks of Thanks™ website, sharing more than 5,000 stories of people doing their part to make their communities a little bit better.

Exponent PR & Colle+McVoy Recognized in 2012 OMMA Awards

2012-09-04T20:42:00Z

Exponent PR and its advertising partner Colle+McVoy were honored with two awards last night during MediaPost’s 2012 OMMA Awards Reception in New York, which celebrate the year's best in online media, marketing and advertising. The agency took home Best in Show and a Web Site Excellence award in the Charity/Non-Profit category for work on behalf of Medtronic Foundation.

Lilly Chow Joins Exponent PR Social Media Practice

2012-08-29T23:30:00Z

Exponent PR today announced that Lilly Chow has been hired as an associate. Chow will assist with the agency’s burgeoning social and digital capabilities, and will support work for the Land O’Lakes, International Olive Council and Cenex accounts.

“Lilly’s knowledge of, and passion for, the digital space are incredibly valuable to the agency and to our clients,” said Tom Lindell, managing director, Exponent PR.

Prior to joining Exponent, Chow spent time at Ogilvy Public Relations in New York, where she conducted digital research and managed social media for DuPont Performance Polymers and the Mexico Tourism Board.

Chow is a graduate of Duke University where she received a Bachelor of Arts in public policy studies and sociology, and a certificate in policy journalism and media studies.

Exponent PR Receives Platinum PR Award Recognition

2012-08-02T17:57:00Z

PR News’ has named Exponent PR a Platinum PR Awards finalist in two categories. Exponent received a finalist honor in the Cause-Related Marketing category for work on behalf of Caribou Coffee, the second-largest gourmet coffeehouse retailer in the nation. The nominated entry, “Caribou Coffee Brews Hope for a Cure,” honors Amy’s Garden, a program to raise awareness and funds for the Susan G. Komen Foundation and commemorate the Caribou roastmaster who passed away from breast cancer.

Keith Negrin Joins Exponent PR As Practice Leader

2012-08-01T20:48:00Z

Exponent PR has hired Keith Negrin as a practice leader at the agency.

“Keith is a strong asset to our growing team,” said Tom Lindell, managing director, Exponent PR. “His experience and leadership skills will provide our clients with increased value and further success.”

Negrin brings nine years of industry experience to his position at Exponent, where he will oversee the WinField and Starkey accounts. Throughout his career, Negrin has worked with brands such as Sherwin-Williams, General Mills, Clorox, Hasbro, H&R Block and CaringBridge, and has helped develop campaigns that have received PRSA Classics, PRSA Anvils, SABRE and PR Week award recognition.

He is a graduate of Princeton University and the George Washington University School of Law.

Exponent PR Wins At Silver Anvil Awards

2012-06-08T14:41:00Z

Exponent won four awards during the Public Relations Society of America (PRSA) 2012 Silver Anvil Awards ceremony in New York on June 7. The agency was one of only eight agencies nationwide to receive recognition in a least four categories.

International Olive Council – Add Some Life

2012-06-01T14:22:01Z

Food mixed with fashion during the launch of the Add Some Life campaign for the International Olive Council at Mercedes-Benz Fashion Week. Positioned as the “little black dress” of the culinary world, olive oil, along with a wide array of olives, were on display. Chef Michael Schwartz served up delicious and fashionable recipes that reinforced the versatility, taste and health benefits of olive products. The event jump-started the 18-month campaign to inspire greater use of olive products when cooking and entertaining, and it has garnered more than 245 million impressions.

Exponent PR Receives Silver Anvil Recognition

2012-04-27T18:34:00Z

Exponent PR Wins Best of Show at 34th Annual Minnesota PRSA Classics

2012-03-30T20:35:00Z

MINNEAPOLIS, March 30, 2012 – Exponent PR was honored with nine awards last night during the 34th annual Minnesota PRSA Classics Awards, including Best of Show for its work for Caribou Coffee. Exponent also won two Industry Campaign of the Year awards for its work on behalf of Bikes Belong and DuPont Crop Protection. Sponsored by the Minnesota chapter of the Public Relations Society of America (PRSA), the awards celebrate the best public relations campaigns of 2011.

“The recognition is a tribute to our forward-thinking client partners and a validation of the belief created in their brands,” said Tom Lindell, managing director, Exponent PR. “We are honored to have our work recognized with the outstanding work origination from Minnesota.”