Press Room

Exponent PR Receives Silver Anvil Recognition

2012-04-27T18:34:00Z

MINNEAPOLIS, April 27, 2012 — Exponent PR is a four–time finalist in the Public Relations Society of America (PRSA) 2012 Silver Anvil Awards—one of only eight agencies nationwide to achieve at least four nominations.

The Silver Anvils honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness. This year’s winners will be announced during a ceremony on June 7 in New York.

Exponent PR Wins Best of Show at 34th Annual Minnesota PRSA Classics

2012-03-30T20:35:00Z

MINNEAPOLIS, March 30, 2012 – Exponent PR was honored with nine awards last night during the 34th annual Minnesota PRSA Classics Awards, including Best of Show for its work for Caribou Coffee. Exponent also won two Industry Campaign of the Year awards for its work on behalf of Bikes Belong and DuPont Crop Protection. Sponsored by the Minnesota chapter of the Public Relations Society of America (PRSA), the awards celebrate the best public relations campaigns of 2011.

“The recognition is a tribute to our forward-thinking client partners and a validation of the belief created in their brands,” said Tom Lindell, managing director, Exponent PR. “We are honored to have our work recognized with the outstanding work origination from Minnesota.”

Exponent PR Receives Effie Award Recognition

2012-03-21T16:37:00Z

MINNEAPOLIS, March 21, 2012 – Colle+McVoy and Exponent PR, its public relations partner, have received recognition as an Effie Awards finalist, the preeminent industry award that honors the most effective marketing communications campaigns. Gold, Silver and Bronze Effie trophies will be announced at the 44th annual Effie Awards on May 23 in New York.

The agency was recognized in the Breakfast Foods category for its work with Caribou Coffee, the nation’s second largest gourmet coffee retailer. Colle+McVoy helped the company rollout its “Breakfast with Benefits” campaign, which introduced consumers and media to Caribou’s line of hot and hearty Daybreaker breakfast sandwiches. Leveraging creative tactics, such as converting bus shelters into ovens with real heat during frigid winter months, the launch became the most successful product launch in Caribou Coffee’s history.

Farm Credit Services of Mid-America Selects Exponent PR as Agency of Record

2012-02-21T16:36:00Z

MINNEAPOLIS, Minn. − Feb. 21, 2012 – Farm Credit Services of Mid-America, an $18 billion financial services cooperative serving more than 92,500 farmers, agribusinesses and rural residents in Indiana, Ohio, Kentucky and Tennessee, announced it has selected Colle+McVoy, as well as its public relations partner, Exponent, as communications agency of record. The announcement was made during the organization’s recent all-employee meeting in Louisville, Ky.

This win is significant for the agency’s recently expanded Food and Agribusiness practice, which offers integrated, multidisciplinary expertise in strategic planning, branding, advertising, public relations, marketing, interactive, reputation management and media planning.

Exponent PR Wins 12 First-Place Honors at Recent NAMA Awards

2012-01-27T21:15:00Z

MINNEAPOLIS, Jan. 27, 2012 – Colle+McVoy and Exponent, its PR partner, won 12 first-place awards and five merit awards at the recent National Agri-Marketing Association (NAMA) Region III Best of NAMA Awards. Award-winning work included campaigns for Winfield Solutions LLC, CHS Inc. and DuPont Crop Protection.

“We are honored to partner with innovative leaders in the agribusiness industry and are humbled by this recognition,” said Christine Fruechte, president and CEO of Colle+McVoy.

All first-place and merit winners will proceed to the National Best of NAMA Awards in Kansas City, with the winners announced at a ceremony on April 18, 2012.

International Olive Council Selects Exponent PR For Its North American Campaign

2011-11-09T15:12:00Z

MINNEAPOLIS, Nov. 9, 2011 – The International Olive Council (IOC) has selected Exponent PR as its agency of record to promote olive oil and olive consumption in the United States and Canada. An 18-month campaign, called “Add Some Life,” will be driven through public relations and events designed to inspire and expand North American interest in all things olive.

“The IOC awarded Exponent PR the business after a thorough evaluation of every proposal submitted,” said Jean-Louis Barjol, executive director of the IOC. “We were drawn to the fresh ideas the agency presented to promote olive products in North America, as well as Exponent’s proven track record of increasing share of voice within the food and nutrition industry.”

Exponent PR Wins Four AAEA MarComm Awards

2011-08-18T12:25:00Z

MINNEAPOLIS, August 18, 2011 – Exponent PR earned four awards at the American Agricultural Editors’ Association (AAEA) 2011 MarComm Awards Program, including two first-place finishes. Exponent PR received the awards for work on behalf of DuPont Crop Protection. Held in conjunction with the 2011 Agricultural Media Summit in New Orleans, La., the AAEA MarComm Awards Program honored the best writing and promotional pieces in agricultural marketing communications.

“We are honored to be recognized by leading members of the agricultural media,” said Tom Lindell, managing director, Exponent PR. “More than just reflecting the creativity and high quality of our work, these awards are testaments to the successful, collaborative relationship we have with our client-partners.”

Exponent PR Wins at Silver Anvil Awards

2011-06-10T11:40:00Z

MINNEAPOLIS, June 10, 2011 – Exponent PR won a Silver Anvil Award, and received an Award of Excellence, at the Public Relations Society of America (PRSA) 2011 Silver Anvil Awards Ceremony in New York. The Silver Anvil Awards, the venerable icon of the public relations industry, honor organizations that exemplify creativity, resourcefulness and impact, and are judged by an elite group of public relations professionals.

Exponent PR received a Silver Anvil Award in the Integrated Marketing Category for its rebranding efforts on behalf of Caribou Coffee, the nation’s second largest gourmet coffee retailer. To enhance Caribou’s brand position and create new opportunities to engage with customers, Exponent, together with its advertising partner, Colle+McVoy, helped makeover the 17-year-old brand by embracing the company vision of living life to the fullest and providing the highest quality coffee possible.

Agency Wins Seven Awards at NAMA National Awards Competition

2011-04-19T15:51:00Z

MINNEAPOLIS, April 19, 2011 – The National Agri-Marketing Association (NAMA) awarded Colle+McVoy, the advertising partner for Exponent PR, Best of Show (advertising) at the national 2011 Best of NAMA awards ceremony in Kansas City. The advertising Best of Show award was one of four first place wins for Colle+McVoy and its PR partner Exponent PR. The Best of NAMA program recognizes excellence in advertising, public relations and digital communications in agribusiness and related industries.

“Colle+McVoy strives to provide smart and creative work that achieves strong results for our agribusiness client partners,” said Christine Fruechte, president and CEO, Colle+McVoy. “We are honored to have the work of our growing Food & Agribusiness practice recognized.”

Exponent PR Wins American Heartworm Society Account

2011-04-13T17:07:00Z

MINNEAPOLIS, April 13, 2011 – The American Heartworm Society selected Exponent PR as its agency of record to launch a new campaign to improve the understanding and prevention of heartworm disease in pets.

Exponent will implement ongoing media relations activities to promote the diagnosis, treatment and prevention of heartworm disease among veterinary professionals and pet owners.

Colle+McVoy and Exponent Expand Food & Agribusiness Practice

2011-04-12T14:15:00Z

MINNEAPOLIS, April 12, 2011 – Minneapolis-based advertising agency Colle+McVoy and its public relations partner, Exponent PR, announced the expansion of their burgeoning Food & Agribusiness practice.

The agencies hired Carol Anderson as senior strategist and Julie Carver as account director to help lead the food and agriculture business.

“Carol and Julie are very strong additions to our team. They bring deep experience and leadership, as well as further expand the offerings to our clients,” said Phil Johnson, chief operating officer, Colle+McVoy.

Exponent PR Most Awarded Agency at 33rd Annual Minnesota PRSA Classics

2011-04-01T12:39:00Z

MINNEAPOLIS, April 1, 2011 – Exponent PR received 12 awards last night during the 33rd annual Minnesota PRSA Classics Awards, the most received by any agency or company. Sponsored by the Minnesota chapter of the Public Relations Society of America (PRSA), the awards celebrate the best public relations campaigns of 2010.

“It’s an honor to have our work recognized as some of the region’s best,” said Tom Lindell, managing director, Exponent PR. “This recognition is a tribute to great client partners and their success.”

Exponent PR Strengthens Agribusiness and Healthcare Practices

2011-03-25T15:16:00Z

MINNEAPOLIS, March 25, 2011 – Exponent PR strengthens its agribusiness and healthcare expertise with the addition of Bryan Brignac and Sarah Hoffer.

Brignac, a senior associate, has more than five years of experience implementing successful media relations and social media campaigns for clients in the agriculture, energy and B2B industries. He works on the DuPont Crop Protection and IBA Particle Therapy accounts. Brignac previously held positions at Tunheim Partners, Ronald McDonald House and Target Corporation.

Exponent PR Leads Industry With 30 Finalists for Minnesota PRSA Classics Awards

2011-03-18T20:18:00Z

MINNEAPOLIS, March 18, 2011 – Exponent PR leads all public relations agencies with an impressive 30 finalists in the 33rd annual Minnesota Public Relations Society of America (PRSA) Classics Awards. The agency is a finalist in 24 categories. The Classics, presented annually to those who represent the best in Minnesota public relations, include 31 categories and several subcategories. Winners will be announced at a banquet on March 31, 2011.

Exponent is a finalist for its work with Caribou Coffee, Winfield Solutions, CHS, General Mills, Bikes Belong, DuPont Crop Protection, Nestlé Purina, Boy Scouts Northern Star Council, Muir Glen Organic, and the Propane Education & Research Council.

Exponent PR Wins Medtronic Foundation Assignment

2010-11-01T15:14:00Z

MINNEAPOLIS, Nov. 1, 2010 – Medtronic Foundation has selected Exponent PR as its public relations partner to support the Foundation’s flagship project.

The project brings together prominent health organizations to reduce the country’s leading cause of death, sudden cardiac arrest (SCA). While SCA kills more than 300,000 Americans each year, the survival rate of eight percent has not improved in three decades.

“Exponent PR impressed us and stood out by crafting a cohesive campaign of action that we are confident will contribute to the project’s goal of saving many lives,” said Rich Fischer, global communications director, Medtronic Foundation.