In a world overwhelmed with competing messages, clashing agendas and rapidly multiplying media platforms, Exponent maintains a singular focus: building lasting connections through belief in your brand.
Under Tom’s leadership, Exponent PR has earned national accolades for creativity, innovation and the ability to create believers. Tom has a 20-year track record of developing game-changing brand marketing and public relations ideas that create a lasting impact. At work as in life, Tom is passionate in everything he does, from his unflagging support of the Vikings (that will teach anyone stick-to-it-iveness) to his work in the Special Olympics with his son.
Bernice knows the CPG industry inside out—and from farm to table. While building client relationships and creating innovative, high-impact ideas for brands, Bernice’s enthusiasm and ability to make instinctual adjustments (learned, perhaps, during her many years as a trombonist?) have earned her a reputation as an unflappable PR practitioner. So, she’s levelheaded, improvisational and endowed with a certain enviable flair. But does she, in fact, have a weakness? “Pickles,” she admits. “I could sit and eat an entire jar of pickles.”
When his clients face a crisis, whether potential or very real, Bob always brings them back to one simple question: “What are your primary business objectives?” With that as his beacon, over the past 20 years he has helped large and small organizations navigate the choppy waters of executive malfeasance, product tampering, drug diversion and abuse, product recalls and withdrawals, federal regulatory actions, media and Congressional investigations and other situations in which millions of dollars—and one’s good corporate reputation—were at stake.
You can take the girl off the farm…Wait, no, that doesn’t work either. Once a farm kid, always a farm kid, Cynthia grew up loving the farm life and still does, having added decades of experience in science and food along the way. Complicated agronomic or animal topics? No problem. Practical connections with professional and lifestyle agriculture? No sweat. Finding consensus among diverse audiences? Can do. With her knowledge and insight, Cynthia helps the Exponent team harvest success for our agribusiness clients.
Under Tom’s leadership, Exponent PR has earned national accolades for creativity, innovation and the ability to create believers. Tom has a 20-year track record of developing game-changing brand marketing and public relations ideas that create a lasting impact. At work as in life, Tom is passionate in everything he does, from his unflagging support of the Vikings (that will teach anyone stick-to-it-iveness) to his work in the Special Olympics with his son.
Bernice knows the food industry inside out—and from farm to table. While building client relationships and creating innovative, high-impact ideas for brands, Bernice’s enthusiasm and ability to make instinctual adjustments (learned, perhaps, during her many years as a trombonist?) have earned her a reputation as an unflappable PR practitioner. So, she’s levelheaded, improvisational and endowed with a certain enviable flair. But does she, in fact, have a weakness? “Pickles,” she admits. “I could sit and eat an entire jar of pickles.”
When his clients face a crisis, whether potential or very real, Bob always brings them back to one simple question: “What are your primary business objectives?” With that as his beacon, over the past 20 years he has helped large and small organizations navigate the choppy waters of executive malfeasance, product tampering, drug diversion and abuse, product recalls and withdrawals, federal regulatory actions, media and Congressional investigations and other situations in which millions of dollars—and one’s good corporate reputation—were at stake.
You can take the girl off the farm…Wait, no, that doesn’t work either. Once a farm kid, always a farm kid, Cynthia grew up loving the farm life and still does, having added decades of experience in science and food along the way. Complicated agronomic or animal topics? No problem. Practical connections with professional and lifestyle agriculture? No sweat. Finding consensus among diverse audiences? Can do. With her knowledge and insight, Cynthia helps the Exponent team harvest success for our agribusiness clients.
Keith was a closer for his Division I college baseball team and believes “a good PR agency is like a good bull pen — able to step into a (sometimes sticky) situation, assess what needs to be done and throw strikes.” Keith spent five years as a practicing attorney and has a strong reputation as a strategic thinker. He consistently helps clients achieve public relations success through thoughtful and practical media relations, social media, community engagement and experiential programs.
Carol sees many parallels between her two passions: tennis and PR. Both rely on timing, finesse and placement. A 25-year public relations veteran, Carol helps food and agribusiness clients develop award-winning, strategically sound plans. And she continues to think deeply about the issues facing these industries. “Consumers have rediscovered a passion for food,” she says, “and that gives us a golden opportunity to engage them in meaningful exchanges about the role our industry plays in growing foods safely, affordably and abundantly.”
Mike likes to say the secret of his success is that he surrounds himself with a diverse group of creative, driven thinkers and craftspeople—no matter which side of the creative/account or advertising/PR divides they sit on. Fair enough. But by the time he completed his tenth (and counting) marathon (and an Ironman triathlon), it became clear there’s a fair amount of personal drive and talent at work, as well. Mike oversees creative output at Colle+McVoy and Exponent PR.
Ed transformed the design division at Colle+McVoy and Exponent PR into one of the most prominent in the country by living by two simple rules: never run out of ideas and have an amazing smile. Ed has incredible breadth and depth of design expertise, as well as a talented stable of designers working for him. Together, they have received national and international recognition for their work, including awards from AIGA, The One Show, D&AD and the Effies.
Keith was a closer for his Division I college baseball team and believes “a good PR agency is like a good bull pen — able to step into a (sometimes sticky) situation, assess what needs to be done and throw strikes.” Keith spent five years as a practicing attorney and has a strong reputation as a strategic thinker. He consistently helps clients achieve public relations success through thoughtful and practical media relations, social media, community engagement and experiential programs.
Carol sees many parallels between her two passions: tennis and PR. Both rely on timing, finesse and placement. A 25-year public relations veteran, Carol helps food and agribusiness clients develop award-winning, strategically sound plans. And she continues to think deeply about the issues facing these industries. “Consumers have rediscovered a passion for food,” she says, “and that gives us a golden opportunity to engage them in meaningful exchanges about the role our industry plays in growing foods safely, affordably and abundantly.”
Mike likes to say the secret of his success is that he surrounds himself with a diverse group of creative, driven thinkers and craftspeople—no matter which side of the creative/account or advertising/PR divides they sit on. Fair enough. But by the time he completed his tenth (and counting) marathon (and an Ironman triathlon), it became clear there’s a fair amount of personal drive and talent at work, as well. Mike oversees creative output at Colle+McVoy and Exponent PR.
Ed transformed the design division at Colle+McVoy and Exponent PR into one of the most prominent in the country by living by two simple rules: never run out of ideas and have an amazing smile. Ed has incredible breadth and depth of design expertise, as well as a talented stable of designers working for him. Together, they have received national and international recognition for their work, including awards from AIGA, The One Show, D&AD and the Effies.
