EXPORTHELP TO EUROPE FOR HOME-DECORATION & HOME-TEXTILES

LODSH - THERE'S A STORY IN EVERYTHING seen at Maison & Objet, Paris

2012-02-03T11:42:00.000+01:00

it's all about transparency, sustainability, people......

In my production processes, I pay particular attention to poeple and the environment.....

I want to give something back to the countries wshre my products are made......

I want to draw up a code of conduct that is transparent and everybody can understand....

I work for fair trade and unique pieces

my desire is to surprise the world with exceptional items that stand for beautiful stories....

Even though I am not a non-profit company, I still want to help make the world a better place...

Naturally, profit is a consideration - but is is only a valid one if I offer high quality products at realistic pricess..

I am a new interior design brand, I’m more than just a collection of furniture and accessories. I represent the flavours of India, the dynamic lifestyle of New York City, the authentic fishing villages of Indonesia and the romance of the French Provence. I am pure because I use honest materials. I am designed for people who welcome influences from around the world and who enjoy life with an awareness of the world around them.  I want to surprise the world with unique items with a unique history. I am a way of life.

THE COLLECTION

NY loft 

The city that never sleeps. New York City is dynamic, cosmopolitan and inspiring. It is a city full of surprises – just like the NY loft collection, with its glass vases and furniture made of beautiful materials. 

Vintage 

A love for pure fabrics and recycled materials. That is the Vintage theme by LODSH. Its different decorative cushions are made from old army tents or burlap grain sacks. The collection includes bowls, bags with original details, and tables made from old doors. These are products with a story and a history. There's a story in everything. 

Jaipur 

Jaipur is known as the Pink City. This city in India with its rich culture is famous for its painted elephants. The Jaipur collection has an Eastern flair with countless cushions, bags and notebooks in cheerful colours and special appliqués. 

White Baroque 

A French-style interior is often romantic and elegant. The White Baroque collection is stylish with just a touch of luxury and also looks good in a more modern and minimalist interior. Natural colours, linens, white earthenware crockery and wooden furniture create a hospitable and relaxed atmosphere in the home.

www.lodsh.com

POST TRADE SHOW Evaluation and Follow-up

2012-02-01T11:17:00.000+01:00

One of the most overlooked aspects of trade shows is following up on all leads obtained from the event in a timely manner and conducting a post show evaluation. Follow up activities are where most trade show exhibitors fail for a couple of reasons.

You return to the office to find your inbox full of emails, your voicemail is overflowing and you need check on your current projects and sales.
There is an automatic assumption that all the people you met at the trade show will call you because you gave them a brouchure and they are certain to remember you.

No doubt, you will have some catch up to do after the trade show but the key to success is to prioritize your post trade show activities. First, follow-up with all urgent issues immediately. Second, deal with issues that have come up with existing clients while you were away. Do not sacrifice existing clients for potential new clients. Lastly, put all non-critical functions aside and start your trade show follow-up.

Follow-Up - Immediately!

Post-show planning includes a multiple contact plan. Call the most serious prospects first. You should follow-up with all your leads within 48 hours of the show by email or phone. Continue to execute good prospecting and sales techniques to develop a professional relationship.

Email all booth attendees who provided contact information (regardless of whether they are good prospects or not)

Say "Thank You" for stopping by your booth
Extend the offer of the trade show
Offer your product/service solutions

With qualified prospects, still send an email, but also state that you will call to arrange a time to meet or discuss next steps.

Categorize Trade Show Leads

If you've done the trade show properly, you should have notes about certain hot prospects...what they want, connections that you've made and important things to do. Seperate these from the rest of the leads and start with these first. If you have indeed made that connection at the trade show, you will likely be remembered the next day. Something most trade show exhibitors forget is that not all leads can or should be followed-up in the same way. Prioritize them.

What happens if a trade show reaps you too many leads? That's a nice problem to have. You still want to touch base with them, to preserve as much business opportunities as possible. Consider a post-show letter or email follow-up. By using an integrated system like Word or Constant Contact, you can turn out a pretty nice "personalized" note to each of them. You might tell the reader that you will be in contact in the next couple weeks, but if they need you before that to not hesitate to call.

Trade Show Evaluation

In addition to following up with leads obtained at your trade show, one of the most important post show activities is to conduct a post show analysis. By answering some basic questions you will identify things that will help you when planning future events. Some of the key questions to ask are:

What worked?
What didn't work?
Was the booth functional?
Was the booth in the right location?
Was this the right trade show for my business?
Did I meet the right people?
What did I learn from others?
What did I learn about the competition?

At some point you will be able to call the effect of the trade show complete and measure your results against your initial objectives. This is when you have exhausted all leads and closed all the business that has resulted directly from the trade show itself. If you kept good records of this activity, you should now be able to eveluate the effects of this particular show. After all, if you are going to put this much work and money into anything, don't you want to make sure that it's worth it?

Although return on investment (ROI) is one of the ways to measure your success, you should always consider the other benefits as well. These benefits can include establishing your brand, community awareness, educating the public and building new relationships and alliances with other companies. You will have to do your own analysis on these non-monetary benefits.

How Much Business Did You Close?

What is the monetary benefit of the closed from your trade show? You should measure in 1-month, 3-month, 6-month and 12-month increments when looking at the value of this business. If you have made your investment back in new business in the first month, you've done reasonably well. At the very least, you should have made your money back plus 50% by your second or third participation in the same show.

The six and twelve month measurements are to determine the long range profitability of any given trade show. At some point, you have to determine that you cannot participate in every trade show that comes along. Therefore, it is imperative that you determine over the long run, which trade shows give you the best performance that you can build your long term business goals on.

from: http://www.tradeshowstuff.biz

CBI AT AMBIENTE 2012 - DOWNLOAD BROCHURE OF 17 PARTICIPANTS

2012-01-31T14:36:00.000+01:00

CBI present suppliers from all over the world -- with a wide range of

top quality consumer goods. From cutting-edge to traditionally exotic,

their products encompass the best, most creative ideas from each

country.

You’ll be intrigued by the companies’ broad collections -- but you’ll

be equally impressed by the business practices behind the products.

Each company has completed the CBI Export Coaching Programme to

prepare for the European marketplace. And all are ready to forge lasting

relationships with European partners.

Artisanal craftsmanship, top quality natural materials, certified organic,

and certified fair trade ... from Bangladesh, India, Honduras, Indonesia,

Sri Lanka, Thailand, Vietnam, Uganda, Tanzania, Colombia, Peru and the

Philippines. Then meet face-to-face with company representatives, this

February at Ambiente 2012 at CBI Pavilion: Hall 10.1, Stand C71.

you can download the brochure:
http://www.scribd.com/doc/79962862/CBI-Ambiente-Participants-2012-Catalogue

Trade Fairs in Home Decoration, Gifts and Home Textiles in Europe February and March

2012-01-31T13:00:00.002+01:00

02/03/- 02/06/2011

Formland - Trade Fair for Skandinavian Design, Table Top, Giftware, Handicraft & applyed Art Herning (Denmark)

02/11/- 02/15/2011

Ambiente - Internationale Frankfurter Messe Frankfurt/Main (Germany)

02/16/-02/19/2011

BioFach + Vivaness - World Organic Trade Fair / Trade Fair for Natural Personal Care and Wellness Nuremberg (Germany)

03/04/- 03/06/2011

CREATIV SALZBURG - Intern.Trade Fair for gifts,home accessories,design-&lifestyle articles,paper,office+ station.goods,floristry,handycraft supplies,art products,toys..
Salzburg (Austria)

03/18/- 3/28/2011

Lyon International Fair
Lyon (France)

03/24/- 03/27/2011

Ideal Home - International Housewares & Gifts Fair
Istanbul (Turkey)
from www.auma.de

AMBIENTE FRANKFURT APP

2012-01-30T18:39:00.000+01:00

Ambiente Navigator is the orientation guide for visitors of Messe Frankfurt's Ambiente exhibition. Navigate over the fairgrounds, through the exhibitor directory or receive inspiration through news and twitter messages.
It is quite easy to find your favourite stands or certain products using the Exhibitor and Product Search. Look for product groups either alphabetically or by means of the full-text search facility and locate their position in the hall directly in the Hall Plan.
Once you are in the Site and Hall Plan you can zoom into the hall. Exhibitor details of each stand area are just a mouse-click away. By locating your own position, you can easily find your way about the grounds.
It is available as a free App for downloading on the Apple Appstore and on Android Market:
App "Ambiente" on the Apple Appstore

App "Ambiente Navigator" on the Android market

Do you ever ask what it really takes to attract all the high-end clients you can handle?

2012-01-30T15:37:00.000+01:00

Do you ever ask what it really takes to attract all the high-end clients you can handle?

Well, I've asked this question about a hundred times. And since finally reaching that goal myself and helping hundreds of others either reach or get closer to that goal, today I have the ultimate answer for you…

I don't know if you'll like this answer, perhaps not, but I don't like to sugarcoat things. To attract all the ideal clients you want, I recommend you follow these six daily practices:

1. Plan – Plan your day every single day

Yes, long term and weekly planning are also essential. But nothing beats daily planning - that is, committing to accomplish a small number of high-priority items every day that move you towards you goals. You don't need ten, twenty or thirty items on your list. You need four or five.

Simply ask, "What do I need to do today that will take me one or two steps toward attracting my ideal clients?" What we focus on and what we measure gets done. Then take decisive action.

2. Write – Write something every single day

At its core, marketing is about communication. And if you're writing, you are communicating. Most people are worried that they don't have much to write about. But when you commit to writing every single day, I promise you'll soon discover you have more ideas than you have time.

Write marketing materials, web content, articles, reports, white papers, books, e-zines, blogs, emails and ideas/notes. You don't have to complete a written document every single day, simply make some progress every day.

3. Connect – Speak to a minimum of one prospect every single day

Connect, whether it's someone you meet for the fist time in a networking group or a follow-up to a prospect you just sent a proposal to. Make it a priority to connect daily with at least one person who has the potential to be a client.

And if you can't connect with a prospect every day, connect with an associate or a referral source. Call to catch up; go out for coffee or lunch. This simple activity gets those in your network thinking about you, and that often leads to new business.

And as a last resort, connect on social media. But this should not be a substitute for live connections.

4. Track – Track your progress every single day

If you don't know where you are in the game of marketing and where your prospects are, how do you know what move to take next? You don't. Track everything that counts: your web visitors, your e-zine opt-ins, the number of contacts you make, the number of appointments you set up and the clients you win.

Marketing is a game. Can you imagine any other game where you don't keep score? It's absurd. In a week or two I'll be launching a program and app that let's your track your progress with your prospects. Keep posted!

5. Read - Read every single day

Knowledge about marketing and selling are not scare. But if you don't study this material it might was well not exist. You don't need to read a lot every day, but you always want the stimulation of new ideas.

Read e-zines, blogs, articles and reports online, magazines and books. Read anything that helps you be a better marketer and business person.

6. Mindset – Work on your thinking every single day

What you think determines your actions, your actions determine your habits, and your habits determined your life. When I talk about working on your thinking, I mean challenging and questioning your limited thinking.

You can start with these thoughts: "Is it really true that I don't have time to plan, write, connect, track and read every single day?" If you believe you can't you won't.

Monitoring trade fair success

2012-01-12T16:54:00.000+01:00

To monitor trade fair success means calculating the profitability of a trade fair,

recording contact costs and comparing the company´s trade fair participations

over years. This information is an important criterion for deciding on participation

at future fairs.

If you want to know how successful your appearance at a trade fair actually was,

it is not sufficient to concentrate solely on sales. Instead, indices for monitoring

trade fair success must be drawn up. In this connection, the basis of all success

monitoring is the systematic recording of contacts with the aid of a trade fair

report.

Example: Output data

Trade fair: XY

Duration: 5 days

Total visitors: 48.239

Foreign share: 25.311

Total space: 62.000 qm

Price per qm: 119 Euro

from www.imm-cologne.de
http://www.imm-cologne.com/media/global/downloads_4/pdf_5/messehinweise/Monitoring_trade_fair_success.pdf

How to invite to Trade Fairs by Email ?

2012-01-10T13:05:00.001+01:00

MAISON & OBJET PARIS, January 20-24 ,

2012-01-10T12:20:00.000+01:00

How do the sights and sounds, the traditions and excitement

of faraway places translate into color and texture for the 2012

Collections? Find out at one place: the CBI Pavilion at Maison &

Objet 2012.

A showcase for the senses

Eight companies from developing countries will travel to Paris,

bringing the best of their collections. Each has completed the CBI

Export Coaching Programme to prepare them for the European

marketplace. And all are ready to forge lasting relationships with

European partners.

Coming from Afghanistan and India, the Philippines and Sri

Lanka, Morocco and South Africa, these companies have infused

their traditional crafts with contemporary innovation. Artisanal

craftsmanship, top quality natural materials, certified organic, and

certified fairtrade. These companies have tapped into the pure

trends of Maison & Objet, yet can offer the competitive pricing you

expect from developing nations.

Meet them first, in these pages. Meet them in person, at Paris-Nord

Villepinte, 20 - 24 January.

About CBI

The CBI (Centre for the Promotion of Imports from developing

countries) contributes to sustainable economic development in

developing countries through the expansion of exports from these

countries. The CBI is THE expert in export development and export

promotion from developing countries. For more information please

visit our website www.cbi.eu.

DOWNLOAD CBI M&O CATALOGUE PARTICIPANTS
http://www.scribd.com/doc/77756368/CBI-Maison-amp-Object-Catalogue-1-2012

IMM Cologne Create. Furnish. Live. 16 - 22.01.2012

2012-01-03T14:12:00.000+01:00

The International Furiture Fair in Cologne is not only about furniture its more and more about lifestyle - THE HOUSE
This includes accessories and home textiles. This year we will meet International Home Decoration companies from Asia and Europe. It opens new opportunities and Ambiente Frankfurt and Maison et Objet facing a new challange.

The wide range of products on offer guaranteed a complete overview of the latest trends in living room and bedroom furniture as well as the most current interior design ideas from throughout the world.

Whether it's Retro-Look or Ethnic Style, historical, sleek or ultramodern design, whether wood, stainless steel, acrylic, synthetic or rattan: here you will find everything for creating a visionary individual home based on today's popular colorful mix of materials and styles.

The Pure Village hall will also provide young creative talents with a venue for presenting their exciting, sometimes visionary, sometimes provocative designs: the [D³] Design talents forum.

In 2012, Pure Village will also serve as the venue for the imm cologne’s new design project “Das Haus – Interiors on Stage”. “Das Haus” will show a structure created entirely in accordance with the guest designer’s ideas – architectural elements, interior and outdoor spaces – as well as arrangements of furniture and furnishing elements for an individually configured interior design. “Das Haus” in 2012 will be created by the designer duo Nipa Doshi and Jonathan Levien. The Anglo-Indian husband and wife team takes a hybrid approach to design that allows them to combine various cultures, industries, technologies and craft techniques.

Terms of Reference for Export Value Chain Analysis Sustainable Home Decoration & Home Textiles Asia

2012-01-02T14:43:00.001+01:00

CBI has issued a Terms of Reference for a Value Chain Analysis for the Sustainable Home Decorations & Home Textiles sector of Asia

CBI is aiming at an increase of its integrated activities within the Home Decoration & Home Textiles sectors. It therefore has decided to further research the possibilities for support to this sector in Indonesia, Bangladesh, Pakistan and The Philippines. The principal aim of this value chain analysis is to assess whether or not a more integrated CBI intervention in a (number of) sub-sectors of the Home Textile & Home Decoration sector in Indonesia, Bangladesh, Pakistan and The Philippines is possible, feasible and will contribute significantly to export growth and if so identify and define the opportunities using a business case model methodology. Sustainability aspects are herewithin key.

These Terms of Reference provide the basic framework for conducting a value chain analysis prior to programme design for the Sustainable Home Decoration & Home Textiles programme. Period of implementation 1^st of February till 31^st of May 2012.

Kickstarter is the world's largest funding platform for creative projects

2011-12-14T09:09:00.002+01:00

Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.
A new form of commerce and patronage.This is not about investment or lending. Project creators keep 100% ownership and control over their work. Instead, they offer products and experiences that are unique to each project.
All or nothing funding.On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. Creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.
Each and every project is the independent creation of someone like you.Projects are big and small, serious and whimsical, traditional and experimental. They’re inspiring, entertaining and unbelievably diverse.
www.kickstarter.com

Kenneth Cobonpue: AN EXCPTIONAL CASE STUDY ABOUT THE WORLD OF DESIGN - BRANDING - COMING FROM THE SOUTH

2011-12-05T04:50:00.001+01:00

For the set design of the Hollywood film Ocean’s 13, a few pieces of unique, rattan weave furniture were ordered. The producers and directors at Warner Brothers liked the pieces so much that they ordered whole collections from him, so that everything on the set was made by just one designer. When Brad Pitt stepped on the set, he instantly recognized the furniture, saying he knew who designed it because he owned a few of those, too. After filming, the group auctioned off the furniture among themselves and even ordered more. These pieces can also be seen in some of the most exclusive resorts in Greece, Spain, Mexico, Dubai, Maldives and even in the home of Queen Ramia of Jordan. This world-class luxury furniture is proudly Philippine made by Cebu-based designer Kenneth Cobonpue, and here are 10 things you should know about the man who has been dubbed “The Rock Star of Philippine Design.”

Brad Pitt owns a total of seven pieces by Kenneth, and the two of them are actually collaborating on a huge design project soon. “Brad Pitt is a design collector, he can talk to you about every single item in his home,” Kenneth shares. Pitt purchased items made by Kenneth around three years prior to the Oceans movie. Pitt owns a green design company, and when he was planning this project promoting sustainable materials, he told his team that he knew a designer from the Philippines who did this kind of work. Two months ago, one of Pitt’s people showed up in Kenneth’s Cebu showroom and said, “Brad Pitt told me about you, and so I’m here.” They are currently working together on a (secret) project, and though they have scheduled to meet up several times, he says he will meet Pitt in person soon.On the famed Voyage bed that Brad Pitt owns, Kenneth shares: “That was the only piece of furniture he had shipped from the US to their home in the south of France.”

Kenneth Cobonpue in numbers:

27: Number of countries that his furniture is distributed in.

15,000: Amount in dollars of his most expensive furniture.

1: Number of years it takes to create a piece of furniture, from idea to actual finished product

He has won over 20 design awards locally and internationally, but back in school, he did not pass the exam to get into the UP College of Fine Arts. He attended college in UP Diliman taking up a business degree, and after two years, he figured it wasn’t for him and instead he wanted to take up design. Since he didn’t make the grade, he went back to Cebu to again learn the basics of drawing, before moving to New York’s Pratt Institute to take up industrial design. After graduating, he wanted to stay and work abroad, but had to go home when his father passed away to take over the family businesses. One of which was furniture.

For Kenneth, the most prized award out of all that he has received is the Design for Asia Award. It is usually awarded to industrial products like Sony, Hyundai, Samsung, “But that year, they awarded it to a rattan chair,” he shares with a smile. The Lolah chair is so far the only Philippine winner of this award.

In international exhibitions, he is almost always given an obscure space “where hardly anyone sees it,” Kenneth shares. This year, he told organizers that he would make a car out of rattan, and they said that if he could do it, they would give him a space front and center. And he did it. Being a vintage car collector, Kenneth was inspired to make the Phoenix roadster, a biodegradable concept car made of bamboo, rattan, steel and nylon. This first and only bamboo car in the world was one of the most talked-about pieces in the Imagination and Innovation exhibit in Milan, Italy in April this year. He and his team worked on it day and night for 10 days, sharing that it doesn’t run but “it rolls,” and an electric engine is the next step.

With great designs seem to come many copycats. In fact, Kenneth has to go to court once or twice a month to defend his designs from those who blatantly copy them. Between getting flattered and getting inis, he chooses the latter, saying “I’m not happy about it, but I try to think that I’m contributing to the progress of Philippine design.”

On finding inspiration: “It’s like a sport. When you do it a lot, you get better at it.”

Kenneth is known for drawing inspiration from the most ordinary things. He has fruniture designs inspired by a crushed Coke can, a croissant, and even Yoda. The challenge there is, “If something appeals to me, I have to make sure it also appeals to you.” He explains that there must be a common fascination or a universal feeling evoked for the concept to work. “Finding inspiration in things is a discipline,” he shares, adding that he wasn’t born with this skill, but he worked hard to develop it.

On the problem of “brain drain” and Filipinos wanting to work abroad, Kenneth shares that he has also been dealing with that issue. “That’s the problem of the creative industry here, after you train them, they leave.” His wish for those who do leave is to learn and get better wherever they are in the world, then come back. “They do that, many have,” he shares.

It is his greatest advocacy to put the label “Made in the Philippines” on all things proudly crafted by Pinoys, and in the early 2000s, he had no orders for two years because of this mentality of his.

In the ‘70s and ‘80s, the Philippines would export a lot of handicrafts but it would always be labeled a generic product or under a different brand. Kenneth changed all that 12 years ago when he insisted that his name and logo be put on his pieces, saying “this is made in the Philippines.” For two whole years, he didn’t get any orders and though he did think of changing his strategy, he stuck to it, persevered, and now, many dream of owning a piece by Kenneth Cobonpue. “I think it’s just difficult for them to believe that luxury can come from a Third World country,” he shares. But we can.

Around four years ago, international luxury label Fendi carried his furniture in their home line Fendi Casa. “It was great in the beginning. But when you putyoour brand in a bigger brand, you’ll always be pushed down, and so I learned from that and pulled out all my furniture and said, ‘No more,’” Kenneth reveals.

He actually has gotten more offers since. Kenzo wanted to put his Bloom chair in their collection and label it as a Kenzo product. Kenneth said, “But wait, you have to put my name on it,” and Kenzo refused because that’s not the way they do things, so Kenneth declined the deal as well. He had another offer from Louis Vuitton, asking if they could work with him on their home line, but since they also refused to put Kenneth’s name on it, he also declined that deal

I strongly applaud Kenneth for changing the way Filipinos see design, and for changing the way the world sees Filipinos. He holds dear to him a handwritten letter and clippings sent via snail mail by a Pinay OFW caregiver based in Israel. She wrote: “I’m just so happy you’re doing what you’re doing because my employer thinks that all Pinoys are good for just domestic work. Then I saw this newspaper where you were featured and I showed it to my employer saying, ‘Look, there’s a Pinoy featured in your national newspaper,’ and you did good.” Kenneth believes so much in the talent of the Filipino that when I asked him if it’s a big deal that all these luxury labels want his work, with both humility and pride, he says, “Not really. It’s like, I’ll get there one day, where you are. We’re no different. You just have a hundred years ahead of me, I’ll get there slowly.”

Extract from: By Bianca Gonzalez (The Philippine Star) November 27

VIETNAM IN NOVEMBER 2011 EXPORT COACHING PROGRAM

2011-11-11T19:04:00.001+01:00

The photos represent impressions of Vietnam. It has evolved from a mission for the up-coming CBI Export Coaching Programme in Vietnam.

I spent two weeks in Vietnam to see as much as possible of the Vietnamese potential for Home Decoration and Handicraft and especially of his entrepreneurs. Had meeting with a great number of manufactures aiming to export to Europe. I did with my colleague Kees Bronk training on product and range development with SMEs. Trained with Lara Frank local experts to become consultants for the sector. On top of it I had the opportunity to visit an exhibition organised by HTPC for Home Decor and I really enjoyed the people and the great spirit of Vietnam

BARKLOTH UGANDA/GERMANY Oliver Heintz & Mary Barongo another great example of how successful companies can become

2011-10-21T19:18:00.001+02:00

watch this video:

http://www.youtube.com/user/BARKTEX

Wunderbare neue Daten / marvelous news:

* Nominated for http://www.designpreis.de/ Germany 2011

* YouTube chanel: www.youtube.com/user/BARKTEX

* Meet us here / upcomming events: www.barktex.com/service/termine.cfm

* Bio-Material of the Year, DEC 2008, Cologne *

* Materialica Design + Technology Award, OCT 2008, Munich *

*********************************************************************************

BARK CLOTH_Europe

Gewerbestr.9 / D-79285 Ebringen / Germany

Tel: +49-(0)700-BARKCLOTH / Tel: +49-(0)7664-403 15 60

Fax: +49-(0)7664-403 15 61 / www.barktex.com

Being 4 years in an Export Coaching Programme of CBI can show excellent results

2011-10-15T13:26:00.004+02:00

CBI Kick-Off Workshop Export Coaching Programme for Home Decoration and Home Textile in Hanoi, Vietnam

2011-09-21T18:25:00.001+02:00

on Monday 26 September, the Centre for the Promotion of Imports (CBI – www.cbi.eu) from the Netherlands will conduct a half-day introductory session on a new exciting Export Coaching Programme which specifically targets Home decoration and Home textiles companies in Vietnam that want to obtain a firm and lasting position on the EU market. When approved for the programme, you will receive individual support by means of on-site consultancy, training schemes, market information, trade fair participation and business match-making. Depending on its specific needs, your company also receives support in the field of business development, certification and product(ion) improvement.

CBi Product and Range Development Workshop - ADVANCED - Hanoi Vietnam Sept. 2011

2011-09-21T18:06:00.000+02:00

CBI The Netherlands http://www.cbi.eu/ is in the process of conducting a 3 day advanced product development workshop. This will be based on the product development guide written by my colleague Ms. Aileen Brindle and will be an opportunity to work hands-on with support from the consultants on developing your own range development strategy and action plan. It is aimed at both marketing and design staff . Therefore I see this as a great opportunity for you and those of your staff involved in product development to really focus for a few days on what you are going to develop for the next season. It will be very much a hands-on learning time, enabling you to put into practice what we present during the workshop. The CBI consultants Kee Bronk and Reinhard Werner will carry you the workshop in Vietnam, Hanoi, : Hoa Binh Hotel, Addres s : 27 Ly Thuong Kiet Str. Ha Noi
4. Contact information

Name organisation : Vietrade
Name contact person : Ms. Ngo Thi Dieu Ngoc
Address : 20 Ly Thuong Kiet Street, Hoan Kiem District, Ha Noi
Telephone number : + 84 (0) 49364791 (ext 118), +84 (0) 0912940350
E-mail : ngocntd@vietrade.gov.vn

EGYPT - CBI The Netherlands is opening an Export Coaching Programme Open vor application

2011-09-15T17:43:00.000+02:00

If you as a small - medium - enterprise in handicraft, home decoration or home texiles, located in East Africa, are interested to join the new Export Coaching Programme from CBI The Netherlands do not hesitate to inform wernerconsult@bluewin.ch

Export Coaching Programme from CBI The Netherlands in East Africa open for application

2011-08-13T11:42:00.000+02:00

CBI Kick-Off Workshop Export Coaching Programme for Home Decoration and Home Textile in Nairobi, Kenya,

2011-08-13T11:36:00.001+02:00

From August 29-30 CBI will conduct a Kick-Off workshop in Nairobi, Kenya. The workshop will be held by consultants Mark Kwami and Reinhard Werner

The main topics are:
introducing the new CBI Export Coaching Programme

Understanding your market i.e. market segments, distribution channels, market access requirements etc
Marketing your business
Understanding the financial side of your business
Market Research
Trends in Home Decoration
Design and Product Development

for more information contact http://www.cbi.eu/ or send an email to wernerconsult@bluewin.ch

CBI Kick-Off Workshop Export Coaching Programme for Home Decoration and Home Textile in Kampala Uganda

2011-08-13T11:29:00.000+02:00

From August 23-25 CBI will conduct a Kick-Off workshop in Kampala. The workshop will be held by consultants Mark Kwami and Reinhard Werner
The main topics are:

introducing the new CBI Export Coaching Programme
Market Research
Understanding your market i.e. market segments, distribution channels, market access requirements etc
Marketing your business
Social and environemental responsibility
Trends in Home Decoration
Design & Product Development
Production Management

for more information contact http://www.cbi.eu/ or send an email to wernerconsult@bluewin.ch

CBI Export Coaching Programme Home decoration/ Home textiles in ASIA now open for application: Indonesia, Vietnam, Bangladesh

2011-06-21T05:01:00.002+02:00

For companies in Asia (Indonesia, Vietnam, Bangladesh) that want to market their Home decoration and Home textiles products in the European Union, CBI is offering assistance through a very practical Export Coaching Programme. The programme is run by independent consultants whose extensive knowledge and networks throughout the EU guarantee high quality, specialized and up-to-date content. As an approved participant, you will receive individual support by means of on site consultancy, training schemes, market information, trade fair participation and business to business activities, Depending on its specific needs, your company also receives support in the field of business development, certification and product(ion) improvement .

What is the objective of this programme?

To assist companies in obtaining a firm and lasting position on the EU markets for Home Decoration and Home textiles products.

Which countries?

This Export Coaching Programme will be carried out in Indonesia, Vietnam, Bangladesh. Manufacturers and companies of Home decoration and Home textiles products are eligible for participation.

Companies that offer the following products may be included in the programme:

Home decoration: Woodware, Metalware, Paperware, Glassware, Plasticware, Wickerwork, Ceramics, Pottery, Artificial Flowers, Candles and Christmas Articles.

Home textiles: Carpets, Embroidery, Bed Linen, Bedspreads, Table Linen, Bathroom and Kitchen Linen, Blankets and Travelling Rugs.

What are the costs?

All CBI services and programs, including this export promotion program are sponsored by the Netherlands’ Government. However, interested companies should be aware that certain expenses will not be covered. This includes costs for instruments required to upgrade products and processes, costs for certification and certain costs related to participation in activities in Europe. The fees due to participation in the different modules are mentioned in the module description. Together with CBI a decision will be made which modules are most relevant for your company. You do not necessarily have to participate in every module.

Who can apply?

This programme is meant for ambitious manufacturers and exporters in the Home Decoration and Home textiles sector who are eager to expand their export activities in the EU. The programme is accessible for companies that meet the following criteria:

- the company is at least 51% locally owned;

- from 25 up to 500 employees;

- no joint venture with a company based in a country with a classification of UMIC or higher;

- compliance or the willingness to comply with EU market requirements;

- no licensing commitments that prohibit or limit export possibilities of products to the EU

- competitive prices and sufficient production capacity;

- management which is able to communicate in English;

- willingness and capacity to invest in adaptations of, for instance, product assortment and production processes, if and as required by the European market.
http://www.cbi.eu/?pag=27&pid=87

2nd module "train the trainer" Local Export Coaches come up in Hanoi June 20-22 at HTPC and Vietrade

2011-06-16T09:09:00.001+02:00

Market Research
• How to do MR in general
• Where to find sector specific information
• Familiarization with CBI & ITC database

Market Orientation Distribution and Segmentation HD & HT
• EU market facts & figures
• Market size – potential
• Distribution structure in EU and per county
• Players in the market
• Positioning
• Understanding your customer

Competitors
• Worldwide, region, national
• Benchmarking Vietnam – China –other regions

Promotion
• Trade Fairs and other market access tools i.e. buyers trips, B2B etc
• Website promotion and email campaigns
• Promotional material : brochure, pricelist,

Product Development

• Importance of product development
• Introducing CBI Guide on Product and Range Development
• Developing a strategy
Trainer: CBI Expert Reinhard Werner and Local Trainers

CBI opens Export Coaching Program Home Decoration and Home Textil in Africa - now open for application

2011-05-31T03:53:00.000+02:00

To international entrepreneurs, Europe is potentially one of the most profitable markets in the world. At the same time it also a very complex, competitive and dynamic market. Its structures are changing constantly and buyer motives today are different than they were five years ago. Exporters are constantly facing new regulations and market standards, especially with regard to safety, quality, packaging and the environment. Exporters eager to access the EU market must prepare themselves carefully and thoroughly.
But the time is ripe for exporters. Rising production costs are forcing many European companies to purchase outside the EU and imports have shown major growth in recent years. This means there are good opportunities for aspiring exporters. The only question is: how do you turn them into profitable business?
To help you export to the European market or to improve your export position, the CBI has developed a very practical Export Coaching Programme for Home Decoration/Home Textiles.
The programme follows a Module approach, starting with a careful selection, followed by technical assistance and training, market entry and consolidation of business contacts.
The programme will start in April 2011. Check the list of participating countries, countries that can apply and product list to find out whether you could qualify for participation. In case you qualify, please download the project document and the application forms.

Selected products
Home decoration: Woodware, Ceramics, Basketware, Metalware, Paperware, Glassware, Artificial flowers, Plasticware, Candles and Christmas Articles.

Home textiles: Carpets, Bed Linen, Table Linen, Bathroom and Kitchen Linen, Blankets and travelling rugs and Bedspreads.

Selected countries

Ethiopia
Kenya
Mozambique
Rwanda
Tanzania
Uganda

download documents on : http://cbi.eu/?pag=27&pid=76