Extanz - Social Media Marketing and PR 2.0

5 Big Fat Social Media Trends

Yann Ropars — Mon, 09 Nov 2009 16:49:32 +0000

Social Media is like the new West. 3 or 4 years ago we were barely calling it “new media”. Last year, I couldn’t use the word “social media” or people would look at me like I was talking French. It was a new frontier, but today, everyone has arrived. Now there are way too many [...]

Is Twitter herding sheep back home by creating ‘real time news-outlets’?

Yann Ropars — Fri, 06 Nov 2009 23:32:46 +0000

I was half listening to the Gillmore Gang show with the Silicon Valley wiz this afternoon and heard many interesting things like the eID conference. I think David Gillmore generously said that “Facebook was opening up and Twitter was closing”… smiles on many faces, smile on my face. If you look at Twitter traffic, it’s [...]

Should We Re-Think the Lead Generation Funnel?

Yann Ropars — Fri, 23 Oct 2009 15:11:02 +0000

What happens when someone becomes a fan of a facebook fan page? What happens when someone RT retweets something? What happens when you hold a conversation on Linkedin? This individual “vote to participate into a sales process” is seen by their ‘friends’. Did I shock you? It may not lead to a monetary transaction but [...]

Jeremiah Owyang VS Forrester Research or the reality of digital footprint divorces

Yann Ropars — Fri, 21 Aug 2009 14:19:12 +0000

Yesterday’s news about Jeremia Owyang leaving Forrester research is a very important day for social media and its use by businesses. I’ve been a fan of Jeremiah’s work for a long time now. He was best described as an “idea factory” by his boss and I totally agree with this. He’s made (and will continue) [...]

Will you just keep funding the marketing bridge to no-where?

Yann Ropars — Tue, 28 Jul 2009 18:53:00 +0000

Will you just keep funding the marketing bridge to no-where? (reviewed kb) A common objection that arises in dealing with marketing executives is the ’social media’ budget allocation. Social Media is still in the ‘mis-understood zone’ even though we’re making progress at light speed (thank you and not so thank you twitter). Euh, what? “we’re going [...]

Social Media Neophytes and Great Hopes

Yann Ropars — Thu, 16 Jul 2009 17:44:53 +0000

A few weeks ago, I had the pleasure of sitting on a panel organized by the local Entrepreneurs network about social media. The audience was clearly a majority of neophytes from local businesses, agencies and even government. I think it was an eye opener for me as to what people have on their mind. For [...]

What do Engagement and the Value Chain have in common?

Yann Ropars — Fri, 12 Jun 2009 03:51:28 +0000

… they are both being rocked by 2.0 – You didn’t think that Web 2.0 and other social web toys were just for pushy marketers, or did you? Starting with the old and maybe boring Michael Porter value chain allows me to set up a baseline for this piece. Most of us may have been taught [...]

Ideas for managing personal VS corporate brands online

Yann Ropars — Fri, 29 May 2009 15:44:34 +0000

Does seeing a picture of your boss at a party on Facebook weird you out? Is your son or daughter not accepting to friend you on their social networks? We’ve definitely moved to a world where the lines are blurry. Online identities have definitely moved from anonymous to the “real me”. Interconnectedness makes identities (personal [...]

Gluecon tries to solve the Cambrian Explosion

Yann Ropars — Fri, 15 May 2009 15:54:48 +0000

Over the last 10 years, I’ve worked in several birthing and evolving tech industries. I was born in the storage industry which had no standards and moved quickly to storage virtualization and storage area networks; then I moved on to database applications which were a lot harder to integrate and ERP systems forced integration. At [...]

Conversation Drawers VS Sink Hole, FriendFeed kicks ass

Yann Ropars — Tue, 05 May 2009 13:41:48 +0000

I have found lately that my amount of conversation on Twitter has decreased. I wasn’t quite sure but maybe the hype is just becoming too much or maybe it’s just because every clone can now have a social media megaphone. And then along came an old acquaintance…. I originally used FriendFeed as my ‘pipe management’ system. [...]

Give ‘em a hammer… Give ‘em a twitter…

Yann Ropars — Wed, 15 Apr 2009 19:50:51 +0000

As far as social media circles and events go, I like to think I get around. While I am getting around, I tend to meet 3 kind of folks. Recently, the kinds of conversations I have had with them have caused me to wonder about this whole social media hype thing that we’ve got going on…. [...]

Social Media Interview With Walker Thompson [client]

Yann Ropars — Mon, 30 Mar 2009 16:02:10 +0000

“I can find out more about you through the web than I can by spending an hour with you [...]“ Walker Thompson, VP of Sales and Marketing for Syndicom, Inc. Last week we had the pleasure of interviewing Walker Thompson, VP of Sales & Marketing at Syndicom Inc. Syndicom is a provider of a collaborative suite [...]

Twitter Here, Twitter There, Twitter Everywhere!

Lauren Harwood — Fri, 27 Mar 2009 17:21:20 +0000

What’s the difference between Twitter and TV? These days, it’s hard to tell. If you have your television on for even an hour a day I’m sure that you have heard the word Twitter on just about every channel you surf. There has been a huge increase of celebrity Twitter accounts lately, everything from musicians, [...]

Semantic web, getting out of this sink hole.

Yann Ropars — Wed, 25 Mar 2009 01:51:56 +0000

I was recently at the #bdnt where an audience packed full of hungry technologists were asked by Robert Reich, what is the definition of Web 3.0? Just like in junior high, the crowd went wild and after many passionate answers, Brad Feld, who was also talking about the state of the economy in relation to the [...]

Twitter vs Facebook and the fight for the crumbs…

Yann Ropars — Thu, 19 Mar 2009 19:51:09 +0000

A few weeks ago, @kblucy did a quick poll in her Capstone class for students majoring in Communication – 4 out of 84 students are actually using Twitter. They are all on Facebook or at least 90% of them. Twitter what? No, it’s just the fastest growing network these days. Maybe it’s generational. Or it’s [...]