Extra! Extra!

Use Brand Based Personalization to Drive Loyalty

Mark Ryan — Thu, 30 May 2013 19:01:00 +0000

The majority of “cool” personalization on the web is “Outcome Centric.” That is to say, the personalization algorithm and supporting resources (i.e. technology, content, imagery, etc) are there to improve the business goals (i.e. ecommerce revenues per user) of the site. Think about the first time Amazon recommended a book to you based on what [...]

Wrapping Up NetFinance

Mark Ryan — Sat, 11 May 2013 11:09:49 +0000

Last week was the annual NetFinance conference with an impressive lineup of speakers from organizations such as CitiGroup, Charles Schwab, Bank of America, and MasterCard. The sessions covered a wide array of topics. But there were definitely some themes that were repeated often: Mobile websites and mobile applications are no longer an optional strategy. They [...]

EXTRACTABLE Wins 20 New Awards

Dana Larson — Thu, 09 May 2013 21:14:58 +0000

What a difference a week can make. The team was blown away to hear that we had won 20 industry awards last week. It is an exciting time at EXTRACTABLE and we couldn’t be happier for these accomplishments. We are constantly looking to find new ways to use data-driven design to solve our clients marketing [...]

Marketing Attribution in a Sales World

Mark Ryan — Fri, 12 Apr 2013 15:49:50 +0000

For some companies it is difficult to generate ROI models for marketing initiatives. This is especially true for organizations with very well established sales channels. When this is the case, it can make sense to understand the role of marketing initiatives in lead nurturing and sales assistance. Extractable will often dive into the data to [...]

5 Things I Learned From The Cooper Design Event

Meg Davis — Wed, 13 Mar 2013 15:29:42 +0000

I recently had the pleasure of attending a two-day event hosted by San Francisco agency Cooper about design leadership. This discussion-based event covered great material about techniques for leadership and communication in the design industry. I would highly recommend this event to other design professionals who want to improve the effectiveness of their work: http://www.cooper.com/courses/design-leadership.html. [...]

Presidio Launched!

Sonya Moré — Tue, 05 Mar 2013 21:00:47 +0000

Our latest launch has been a fun one to see come to fruition. The assignment? Develop a rich, user-centric website for a multitude of targets, that showcases a cohesive brand story for one of the largest IT solution providers in the U.S. Once again the EXTRACTABLE team rallied around the challenge. Presidio was looking to [...]

GECU Launch

Scott Briskman — Mon, 04 Feb 2013 17:40:57 +0000

Extractable just launched an exciting new digital platform for GECU (Greater El Paso Credit Union), one of El Paso Texas’s largest and most respected financial institutions. GECU is in the business of helping people help each other – something they’ve being successful at for over 80 years. Given the brands rich history and scale within [...]

EXTRACTABLE at OMMA Data-Driven Marketing Conference

Sonya Moré — Mon, 28 Jan 2013 18:20:23 +0000

I just returned from the OMMA Data-Driven Marketing conference in NY. While the weather was unbelievably cold at 11 F, the topics at the conference were heated. It was great to see my colleagues Scott Briskman, Chief Creative Officer and Simon Mathews, Chief Strategy Officer present “Creativity Inspired by Data” to a packed room full of attendees. [...]

Extractable to Redesign IABC Website in 2013

Dana Larson — Mon, 14 Jan 2013 20:25:26 +0000

Every UX designer’s dream is to work with a client that can clearly communicate their goals and objectives. So when I was told we would be working on the redesign of International Association of Business Communicators (IABC), I had to pinch myself. The IABC—a global network of communication professionals—is committed to improving organizational effectiveness through [...]

Dashboards Everywhere on Every Device

Mark Ryan — Thu, 27 Dec 2012 17:49:54 +0000

At Extractable we love using data to inform all aspects of a project. Over the last couple of months we have decided to make data a vital part of the décor within the office. We’ve put several of our dashboards on display around the office as well as created many dashboards to be viewed on [...]