extraZin - concept | copy | communicatie

Freelancen, da’s pas fijn!

Jeroen — Mon, 12 Dec 2011 14:07:28 +0000

Check out deze checkout

Jeroen — Sun, 06 Nov 2011 15:11:40 +0000

Blijft grappig; de vergelijking tussen de analoge en de digitale wereld. Deze video maakt ons wel bewust van het belang van een goede checkout-procedure.

Content kingt weer

Jeroen — Tue, 01 Nov 2011 09:35:17 +0000

In de afgelopen maand had ik meer dan 130.000 bezoekers op deze site. Voor wie niet zo thuis is in bezoekersaantallen: 100K+ p/m is vrij veel voor een simpel blogje. Reden van het succes? In één woord: content. Dat is tenslotte het enige wat deze site te bieden heeft. Tekst. Van de looks hoef [...]

The Myth of B2B Copywriting

Jeroen — Wed, 26 Oct 2011 09:29:58 +0000

As a copywriter, I get asked to write all manner of things. One day I could be writing about Risk and the financial markets, the next it could be cosmetic surgery, recruitment and architectural rendering. But one thing always makes me smile, and that’s when I get emails asking for my B2B (Business to Business [...]

What’s the Purpose of Your Website?

Jeroen — Tue, 19 Jul 2011 09:12:42 +0000

That might sound like a strange question to ask. But think about it for a second – why do you have a website? If your immediate answer is ‘because everyone else has one’ you’re barking up the wrong tree. Yes, if you’re in business today you are expected to have a web presence but that [...]

The Writer’s Declaration of Independence

Jeroen — Mon, 04 Jul 2011 14:10:00 +0000

We hold these truths to be self-evident, that all men are created equal, but not all can write. The course of recent technological events has made the separation of those who can write from their contracts, exploitations, and fears — which keep them from independence and prosperity — complete. We have been endowed with absolute [...]