extraZin - concept | copy | communicatie

Een 1-stappenplan om goed te scoren bij Google

Jeroen — Sat, 31 Mar 2012 15:52:38 +0000

1. Schrijf goede content, die relevant is voor de doelgroep. Origineel >

Why you should hire a copywriter to write your website copy

Jeroen — Fri, 23 Mar 2012 10:48:03 +0000

Let’s clear one thing up straight away, yes, I am a copywriter and of course I’m going to say you need someone like me to write your website copy for you. But, as you read on, I hope you’ll begin to understand exactly why it’s essential you use a website copywriter to get the most [...]

Elke pagina is een landingspagina

Jeroen — Mon, 12 Mar 2012 14:55:19 +0000

De term ‘landing page’ geeft bij Google 239 miljoen resultaten. De eerste 25 pagina’s van die resultaten gaan over het inrichten en optimaliseren van een landisgspagina. Wikipedia zegt: “A landing page is (…) a single web page that appears in response to clicking on an advertisement.” Maar in werkelijk valt niet te voorspellen hoe een [...]

Trust Your Copywriter

Jeroen — Sat, 03 Mar 2012 10:00:02 +0000

Why did you hire your copywriter? It’s a fairly safe bet that your answer includes one or two of these reasons: You needed someone with experience You needed an expert in their field You don’t have time to do it yourself You don’t have the right skill set to create effective copy You wanted to [...]

De geschiedenis van communicatie…

Jeroen — Wed, 29 Feb 2012 14:12:23 +0000

… in een fraaie animatie. Fijn deuntje ook.

How to Get Great Copy

Jeroen — Wed, 15 Feb 2012 10:05:37 +0000

Writing sales and marketing copy isn’t as easy as it sounds. Granted, you know your business and product/service inside out and every which way, but that is often the problem. To write great copy you have to put yourself in the shoes of your customers. But when you’re writing about your own products and services [...]