Now if you have a tight budget, and right now you can afford only one thing then you must be also deciding between investing in website or social media. So before you take your choice, and if you have some moments to loose, just go through the next few lines to identify what exactly your website and social media can do for you, and how to plan before taking the plunge.

WEBSITE vs SOCIAL MEDIA

WEBSITE

We all know what an website is but in context of our discussion, actually your website is the place which should replicate the face of your business, because believe it or not it is the nonchalant virtual window of your store or business. Having a website and not having one may not make a lot of difference in the first place but if you want to experiment with social media, then your website is ultimately the final destination of all and it should be there at its best form when your probable customer needs to have a look at you (means your business).

Your website is absolutely a miniature profile of your entire business, and so it should be portrayed accordingly.

SOCIAL MEDIA

Social media on the other hand are the innumerable options of highways, roads and paths that leads to your online profile i.e your business website. Over the time, you have to share, lure and bring your future customers through these roads and hook them up to your services and products, which you display or describe on your website. As “all roads lead to Rome” so all your social media efforts should lead to your online profile and finally reach you as you want.

FINALLY

YOU NEED BOTH

You are still in the dilemma of deciding which one to choose – website vs social media! Actually rather than giving you a proper answer I have confused you a lot, and you are feeling more bad about your budget now. Actually if you want a successful online presence, you need both – a website and a great social presence. But the budget… yes here is what you have to plan accordingly, how you want it all to go, hand in hand, to achieve the much needed result but within a small wallet.

SMALL BUSINESS TIPS

• Buy a domain name and small webspace from a reputed hosting provider, don’t go for cheap ones. (Spend now, you will reap the benefits later)
• If you have little money left, go to a proper web design studio and tell them your plan and start building a small business website. You can give us a try too
• If you are scared about spending more, install “WordPress” CMS (Free) and select a (Free) theme that best suits your business. Add (Free) plugins to get added features.
• At least join Twitter and Facebook (it’s free), for your social media presence. Create a Facebook page/profile depending how you want to promote yourself or your business.
• If you have more pictures to show/promote, Pinterest will be a good choice.
• Link your website with your social pages
• Add social sharing buttons on your website
• Share regular updates on your website about your business

SO…

In this big debate of “website vs social media” actually you can’t leave any one alone, and specifically not having a website and only going for social media marketing will be a big mistake in the long run. So before it gets out of control, just bring out your paper and pencil to plan ahead before you actually start your publicity program and your website should always be in the center of it.

More on this

For further reading:
7 Reasons Replacing a Website With Social Media Is Stupid
20 Reasons Your Small Business should Use Social Media

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Now for websites I would say, ‘great responsiveness can give great power to a website’   

Why? let me tell you why…

It says by 2014, more people will be using mobile devices to access the internet than desktop computers. That means different screen sizes, smart-phones, tabs, etc. and their different types of browsers against your poor innocent website. Here you can’t say its not fair, because customer is God and if you are running a web-based business, you can’t upset your God and have to be always ready for them. So either you have to create different websites for different devices or a super-website that can transform itself according to the device and its browser. We call this superiority – Responsive.

Why Responsive website but not multiple sites, one for PC users and another for mobile users?

Who says, No?!! I would say it is good to have multiple sites, because this way the UX (user experience) could be far better. But the question is, do you have that budget? Because multiple site means different projects with multiple budget. Responsive website design serve multiple device but comes in a single project flow.

It could cost you higher than a normal static website but the quote comes way too low than multiple website jobs.

Responsive has another good side in terms of web business, SEO (Search Engine Optimization). Google and other search engine really likes them.

Who ever search from where ever, mobile device or desktop computer, it will resolve to the same URLs of the site, and inbound links will be pointed to the common destination always.

This is a win win situation for SEO friendliness of the website.

Website as App!

An app with all the same information of the website? But, many times Google can not read or explore content from app, thats why it can’t properly index it. So user generated data becomes useless or less worthy for the website. But the responsive site can act & look like an app on mobile if the website structure is made that way. This way contents are easily readable to search engines.

Do users like responsive websites?

They love ‘em! Yes they are. According to new released data by Google, “67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.”

Why?

• Because, a proper responsive site is way to faster than website poorly optimized for mobiles.
• Because, responsive sites can be shared easily than a mobile site.
• Because, same responsive site works on multiple devices and looks almost same.

So if your user finds it cool, you should make it cooler for better business.

Conclusion

Responsive does not mean website for mobile but multiple devices. Responsive is not the last word but of-course the most reasonable.
Be responsible, make your website responsive. HIRE US!

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Our 2012′s last desktop calendar is for the December month, and obviously based on the essence of ‘India’ as we promised you all in last January. Hope you liked this visual journey of our country through our eyes, this whole year.

Choose your wallpaper to download:

For Desktop Wallpaper : [What's my Screen size?]

1024×768 | 1280×1024 | 1152×864 | 1280×800 | 1366X768 | 1600X900

For iPhone Wallpaper :
320×480

For iPad Wallpaper :
1024×1024

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20%OFF on special holiday designs – Ecard, Newsletter and Holiday elements etc…

Your 20%OFF can be used toward any purchase (limit one per customer). Purchase our holiday special design service, get a discount on any project mentioned above, or hire us and use it towards any other custom work.

To make use of your 20%OFF, when placing your order simply enter the “special promo code” (available on our facebook page) into the promo code / coupon code / discount code field when you pay us with paypal/credit card.

You can use this anytime before January 3rd, 2013.
Hope you have a fun and festive holiday season along with increased traffic to your website and stores.

so what next…
Visit http://eyedealab.com/holidayoffer to know more details…

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The post Special Holiday Design Offer 2012 appeared first on Eyedea Lab.

This month we tried to graphically create this smoky Diwali night in our desktop wallpaper. We think it looks lovely and hope you will enjoy it too.

Choose your wallpaper to download:

For Desktop Wallpaper : [What's my Screen size?]

1024×768 | 1280×1024 | 1152×864 | 1280×800 | 1366X768 | 1600X900

For iPhone Wallpaper :
320×480

For iPad Wallpaper :
1024×1024

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© Copyright 2004 - 2012 Eyedea Lab. All rights reserved.

The post November 2012 Calendar Wallpaper appeared first on Eyedea Lab.