The Eye Zone - Eyeglasses, Sunglasses and Optical Blog of FramesDirect.com

Made in the USA: Home Grown American Eyewear

Eyeglasses Guy — Wed, 19 Jun 2013 17:42:51 +0000

The “Made in the USA” label has become a popular selling point as a growing and dedicated contingent of Americans insist on buying American-made products and supporting companies that contribute to the growth of the American economy. Many Americans foster a strong sense of pride in American-made goods, and recognize that companies that keep their product manufacturing in America help keep jobs, profits and tax revenue within America’s borders.

The “buy American” movement is not new, but it has seen a rise in popularity over the last few years, especially in the automotive industry. There are many positive effects of the rise in the sales of domestically produced cars and trucks, and one of the most important is the increased amount of new employment opportunities for many Americans. While the automotive industry presents a clear example of the increased demand for American made products, many other industries can boast the high quality craftsmanship that is inherent in American-made goods. Several eyewear companies, for example, have heard the public’s demand for American-made sunglasses and have proudly answered the call.

The Infinite Hero Collection is one way Oakley honors military heroism and courage.

Oakley is one of the world’s most popular and bestselling eyewear companies, and all of its sunglasses are crafted in the United States. Oakley was founded in 1975 in Southern California and is still headquartered there. Oakley sunglasses are world renowned for their durability and performance, which are direct results of the top-quality American craftsmanship built into every frame. Oakley has often gone the extra mile to pay homage to its American roots by designing frames that honor America’s favorite pastime, America’s Olympic team, and even American heroes. Oakley offers several frame styles that display the insignia of the Infinite Hero Foundation and feature purple coloration as a tribute to the Purple Heart Award, which is given to heroes who have been injured or killed while serving in the United States military.

Randolph Engineering sunglasses are made in America, and they are engineered with the same exacting standards that military specifications require.

Randolph Engineering is another eyewear company that truly takes pride in its American heritage and its commitment to the future of American manufacturing. Founded in Randolph, Massachusetts in 1972, the Randolph Engineering company began making dies and machinery used in the optical manufacturing industry. Randolph Engineering held tight to the American notion of hard work and determination in order to become not only a leading provider of machinery but also a proud producer of Military-spec aviator sunglasses for the United States Air Force. Randolph Engineering later won a government bid to be the prime contractor for this eyewear and eventually made the transition into the commercial sunglass industry. The history of Randolph Engineering is a quintessential story of achieving the American dream, and it is this, plus its history with the United States military, that strengthens its unwavering dedication to sustaining American jobs, creating opportunities for the future, and continuing the legacy of quality American craftsmanship.

Oakley and Randolph Engineering are two examples of premium quality sunglass companies that make their products in America, but they are not the only ones. Smith Optics and Gatorz are also committed to keeping their manufacturing in the United States. Wiley X, a popular tactical sunglass company, has begun to move a limited amount of its production to the United States as well. The Wiley X Talon, Wiley X PT-1, and the Wiley X XL-1 Advanced are all now made in the USA. American-made products are a true passion for many people, and lucky for them, some of the best sunglasses on the market are ones that are labeled “Made in the USA.”

Call one of our expert opticians at 1-800-248-9427 for more information on any of these Made in the USA collections.

Related pages & posts – Military Discount Eyewear.

Check Out Costa Del Mar’s Hot Summer Sunglasses!

Eyeglasses Guy — Fri, 14 Jun 2013 11:30:18 +0000

Check Out Costa Del Mar’s Hot Summer Sunglasses!

1-800-248-9427

Father’s Day Sale: Eyewear for all types of Dads

Eyeglasses Guy — Fri, 31 May 2013 12:38:37 +0000

Ready for Father’s Day? Save $70 on Eyewear for All Types of Dads

1-800-248-9427

Ray-Ban’s Hottest Summer Styles + 30% Off Lenses

Eyeglasses Guy — Tue, 21 May 2013 17:36:24 +0000

Hot Eyewear Styles by Ray-Ban – 30% off Lenses

1-800-248-9427

Persol Eyewear: Safe, Comfortable and Stylish

Eyeglasses Guy — Mon, 20 May 2013 15:09:05 +0000

Persol eyewear is an Italian eyewear company that is dedicated to producing premium quality eye- and sunglasses, which are made with the very best lens and frame materials. Persol’s commitment to excellence began in 1917, when it was started creating the finest and most precise goggles and eyeglasses for pilots and sport drivers.

Persol PO3044V Reflex Edition Eyeglasses

While Persol made its start over one hundred years ago, its production and frame technology is truly innovative and cutting edge. This technology includes Persol’s flexible stem system, Meflecto, which eliminates pressure on the head that is caused by the temples. It does this by helping the frame adapt to the shape of the head, resulting in a more comfortable and secure fit. This impressive technology is built into every Persol frame, including some of its best-selling designs. These popular designs are available on FramesDirect.com.

Persol PO3046S Reflex Edition Sunglasses

Persol PO 3044V is an optical frame that is part of the Reflex Edition collection, which embraces bold, contemporary styles inspired by vintage camera designs. PO 3044V is made with a fashionable combination of metal and organic acetate, and its unique silhouette is accented with Persol’s iconic silver arrow, which wraps around the frame front on two sides.

Persol PO 3046S is one of the sunglasses represented in the Reflex Edition collection. PO 3046S features a unique silhouette, which is clearly designed to reflect a retro influence. Like most Persol sunglasses, PO 3046S is made with premium quality crystal lenses. Persol’s crystal sunglass lenses are formulated to provide unsurpassed protection against the sun by absorbing radiation that can be harmful to eyes. Select PO 3046S frames are made with polarized lenses.

Persol’s polarized crystal lenses not only offer protection from UV rays but also help reduce troublesome glare created by highly reflective surfaces, including water, hot asphalt, and snow. This makes PO 3046S an ideal frame for pleasure driving.

Persol PO 3024S Sunglasses

One of the newest additions to the Persol sun collection is PO 3024S. This limited edition frame is made with a fashionable keyhole bridge and clean metal detailing. Persol’s innovative photochromic lenses are available in the PO 3024S model. The photochromic filter within the polarized lens is able to respond to incoming light by darkening the color of the lens in order to provide clear vision and appropriate protection in a variety of conditions.

Both PO 3024S and PO 3046S are available with prescription lenses. In fact, over twenty-five different Persol sunglass frames are prescription-ready. These include Persol’s modern and innovative folding frame, PO 0714S, which folds down into a fun size that travels easily.

From the Meflecto stem system to the photochromic lenses, Persol eyewear’s innovative technology works to provide a safe and comfortable experience, and Persol’s obsession with style and precision is evident in every Italian-made frame.

You can also check out the Persol Eyeglasses and Persol Sunglasses catalogs online.

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Celebrity Eyewear Sightings for May 2013

Eyeglasses Guy — Mon, 06 May 2013 18:12:07 +0000

	HUMOR ME - Everybody loves Emmy Award-winning actor and comedian Brad Garrett , star of the new ABC-TV sitcom "How to Live With Your Parents," wearing Joseph Abboud JA4022 from Altair Eyewear .
WELL-EQUIPPED - Major League Baseball All-Star pitcher C. J. Wilson of the Los Angeles Angels of Anaheim knows the tools of the trade and picks matte wrap Kaenon Lewi sunglasses to help bring home a win.
	INTO THE BLACK - Take a cold-climate cue from Jessica Alba – she’s buttoned up in black with an all-weather boost from Carrera 6000 shades from Sàfilo USA and a hot pink pout.
EVA EN VOGUE - Actress Eva Mendes, star of the upcoming thriller "The Place Beyond the Pines," sets off her almond-shaped eyes in upswept Vogue Eyewear style VO 2764 from Luxottica .
	SHE’S ON BOARD - Professional snowboarder Kimmy Fasani , the first woman to land a double backflip, defines snow style in Zeal Optics style Darby during an excursion to the backcountry wilds of Idaho.
COLIN JOINS THE CLUB - San Francisco 49ers quarterback Colin Kaepernick scouts out classic style in JOE Joseph Abboud clubmaster JOE4021 from Altair Eyewear .
	TINY DANCERS - Pint-sized stars of Lifetime network’s "Dance Moms" Brooke , Chloe and Paige go big in Geek Eyewear style Geek Rad 09 from LBI Eyewear . © Howard Wise
HE’S THE MAN - Hollywood bad boy Joe Manganiello looks better than ever in aviator-shaped John Varvatos V778 from Base Curve/A Luxury Division of Rem Eyewear .
	OUR EYEWEAR HEIRESS - Academy Award nominee Jessica Chastain refuels in MYKITA and Moncler collaboration frame style Lionel before taking the stage for her Broadway performance in "The Heiress."

-Breanna Benz
Reprinted Courtesy 20/20 magazine

Related pages & posts: Celebrity Eyewear, Eyeglasses, Miltary Discounts on Eyewear, Top Sunglasses Brands, Top 10 Character Defining Glasses on TV, Jewelry for Your Eyes: Top 12 Eyeglasses and Sunglasses, Ray-Ban Aviator Sunglasses.

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Be Ready for Mother’s Day! Last Chance for On Time Sunglasses Delivery

Eyeglasses Guy — Thu, 02 May 2013 16:05:47 +0000

Celebrate Mother’s Day in Style – Last Chance!

1-800-248-9427

Find the Perfect Sunglasses for Mother’s Day! + Save up to $70!

Eyeglasses Guy — Mon, 29 Apr 2013 17:38:35 +0000

Find the Perfect Sunglasses for Mother’s Day! + Save up to $70!

1-800-248-9427

Maui Jim Eyewear: Spring Means New Frames

Eyeglasses Guy — Thu, 18 Apr 2013 14:57:01 +0000

Maui Jim has been making premium quality frames since 1980, when it was a small company selling sunglasses on the beaches in Lahaina, Hawaii. Well, a lot has changed since then. Maui Jim is now the fastest growing polarized sunglass maker in the entire world. Going from a small operation on the sandy beaches of Lahaina to an internationally successful business isn’t easy, but Maui Jim was able to do it because it offers its PolarizedPlus� technology, specialized lens materials and shading, and high-performance, yet stylish, designs that can appeal to nearly any fashion sense and fit themselves into an active lifestyle.

Spring and summer are Maui Jim’s favorite seasons, and with the arrival of spring comes the arrival of several new Maui Jim eyewear designs. With styles for both men and women, Maui Jim’s newest additions are sure to please everyone, especially those people who have been waiting all winter to have their fun in the sun.

Maui Jim 271 Keanu Sunglasses

One of the newest styles is the Maui Jim Keanu. Even better looking than the actor with whom it shares a name, Keanu features the protection of Maui Jim’s PolarizedPlus� technology, which provides unparalleled protection from glare as well as enhanced contrast and crisp optical clarity. The monel and acetate frame is made with anti-corrosive spring hinges, for flexibility and a secure, comfortable fit on many face sizes and shapes. The ST (SuperThin) Glass lenses provide some of the best optics available on the market, and as well as being 20% thinner and lighter than average glass lenses, they are also durable and scratch resistant. Keanu’s sleek and modern navigator design, made with a stylish double bridge, is expertly styled to flatter any face and to look just as good on the dock as it does the dance floor. Keanu can be made with a prescription, which eliminates the need to carry both eyeglasses and sunglasses on all-day outings. The word Keanu may mean “cool breeze over the mountains,” but this frame is pretty hot.

Maui Jim 214-Pearl City Sunglasses

Another hot, new frame is the Maui Jim Pearl City. The frame’s high-grade injected nylon is light weight and durable which makes it perfect for leisurely beach time, long drives on the highway, and everything in between. Made with light weight ST Glass lenses, Pearl City is comfortable and easy to wear, even on an all-day excursion. Select lenses also feature Maui Jim’s proprietary MauiGradient finish. It provides a darker coating at the top of the lens, which gradually becomes lighter as it moves down the lens. This means that the right amount of light passes through the lens at the right place on the lens in order to provide ideal protection from the sun. Pearl City, which is also available with prescription lenses, is as attractive and comfortable as the city itself.

Maui Jim 425-Banzai Sunglasses

The Maui Jim Banzai, another new frame, has an expertly streamlined design. The high-grade nylon frame material is made with a finishing teakwood and bamboo treatment, which provides it with a smooth and high-gloss finish. The pin hinges are made with corrosion-resistant stainless steel, so they will withstand exposure to saltwater and sea air. The lens treatments and frame are also saltwater resistant, which makes Banzai an ideal frame for activities on the water as well as on the beach. Banzai’s sporty, rimless design provides protection from the elements, including wind and glare. Banzai’s comfortable fit and enduring design may allow it to last, as its name implies, ten thousand years.

Maui Jim is proud to offer precisely made prescription lenses in many of its stylish frames. Maui Jim prescription lenses are available in a wide range of parameters, so they can be made to fit nearly any prescription. Maui Jim prescription sunglasses can also be further customized as each frame is available with a selection of six or more different lens tints, including Maui Jim’s gradient lenses. The prescription lenses also feature Maui Jim’s PolarizedPlus� technology, so they provide the same clarity and glare protection for which Maui Jim is known. Prescription sunglasses offer the luxurious convenience of combining corrective lenses with stylish performance frames, and Maui Jim prescription sunglasses are made with the high-quality materials and premium technology that sets Maui Jim apart.

Summer is right around the corner, and Maui Jim is ready. Maui Jim’s most recent additions inject new style into the already fashionable Maui Jim collection, and since they are built for fashion and performance, they provide a shot of summer into any wardrobe.

Check out the entire Maui Jim Eyewear line of products.

Wiley X Eyewear: Committed to an Active Lifestyle

Eyeglasses Guy — Wed, 17 Apr 2013 21:02:25 +0000

Wiley X has always been committed to providing the very best and most protective in tactical, outdoor, racing, and active lifestyle eyewear. Wiley X stays true to this commitment by creating a foundation of safety for each frame and ensuring that all of its lenses either meet or exceed ANSI Z87.1 safety standards for high velocity impact and optical standards. Many Wiley X eyewear frames also exceed military specifications for ballistic impact protection. This is why Wiley X is trusted by active military personnel who need serious protection while in theater, extreme outdoorsmen, and weekend warriors alike.

Wiley X WX Saint Sunglasses

Wiley X focuses on constant innovation, and every new frame introduces a new edge of style, protection, or performance. The WX Saint is one of Wiley X’s newest frames, and it truly embodies the Wiley X spirit of performance. Wiley X WX Saint Sunglasses have a streamlined design that is made to accommodate changeable lenses. This allows the frame to adjust to changing light conditions. WX Saint is rated as OSHA (Occupational Safety and Health Administration) grade occupational protective eyewear, and its shatterproof lenses block 100% of UV rays. WX Saint is a true ballistic frame, which not only meets ANSI Z87.1 standards but also exceeds MIL-PRF ballistic standards as well, making it an ideal frame for anyone who needs serious protection.

Wiley X WX Static Sunglasses

WX Static is new Wiley X women’s frame, which sports a bold street style that perfectly marries fashion and functionality. Wiley X WX Static Sunglasses are made with a lightweight and virtually unbreakable nylon triloid frame, whose sleek shape looks as good on the shooting range as it does in a shopping mall. While WX Static easily fills the role of a fashion frame, it is created with a backbone of pure performance. Like the WX Saint, WX Static is rated as OSHA grade occupational protective eyewear, and it is made with shatterproof lenses that block 100% of UV rays. It is also ANSI Z87.1 certified for high impact and optical performance. WX Static’s seamless combination of function and fashion creates a frame that is perfect for ladies who find excitement in more extreme places.

Both WX Saint and WX Static are available with prescription lenses. This means that all of the comfort, performance, and unmatched protection provided by Wiley X can be customized with a wide parameter of prescriptions. Perfect eyesight is extremely important when in dangerous and extreme situations, and Wiley X prescription sunglasses are made with precision and accuracy to ensure the very best in vision quality and eye protection.

Wiley X also recently launched a new prescription rim system, which has expanded the prescription lens options of its one of a kind Climate Control� WX Echo and WX Gravity frames. The Climate Control� frames feature technology that is unique to Wiley X. The Climate Control� top down ventilation system keeps the lenses free from fog formed by sweat and humidity, and the facial cavity seal is made with a patented removable facial cavity, which provides sealed protection from the elements, including wind, dirt, and debris. The new prescription lens system features a specially designed “rim”, which securely holds a prescription lens. This technology has made these battlefield-proven frames accessible to those who require both corrective lenses and unparalleled protection.

Wiley X is always thinking one step ahead of the competition, and its progressive designs and cutting edge technology continue to deliver eyewear that is nothing short of pure performance.

Check out the entire Wiley X Eyewear line of products.

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OptiPets & OptiNoses: Where Practical Meets Whimsical

Guest Author — Wed, 17 Apr 2013 17:40:44 +0000

When you think eyewear holders, you probably don’t think humor. Well our friends over at OptiSource International have created a neat little inexpensive way of caring for your specs that is sure to amuse you. OptiPets & OptiNoses are the name and this is how they work: When your glasses are not on your face, OptiPets & OptiNoses are the face that literally wears your specs for you, keeping them safe and expressing your personality.

If it hasn’t happened to you personally, you’ve at least seen someone unintentionally destroy their eye glasses because they weren’t properly stored in the first place. Instead of laying glasses on surfaces where they can be accidentally smashed, check out these colorful hand-painted novelties! � OptiPets & OptiNoses are where practical meets whimsical.

A little about OptiPets

OptiPets

OptiPets are OptiSource’s original pet lover and collector trinket. Just place your OptiPet on your desk or nightstand, anywhere you’d normally safely store frames. Then sit your glasses in the groove. It will create an adorable, somewhat goofy appearance of your favorite animal wearing oversized eyeglasses. These amusing novelties make great gifts for adult animal lovers and are a playful accessory to any child’s first pair.

OptiSource offers a large variety of domestic and wild animal OptiPets, ranging from a humorous frog assortment to cartoonish colorful dinosaurs. The collectibles can be purchased individually or in sets of 6. Choose any figure from a comical Chihuahua or Meer Kat to a collection complete with variations of jungle animals and even ugly fish. You’ll be sure to “lol” when viewing them over at http://www.1-800-optisource.com/Optipets.aspx.

What’s an OptiNose?

OptiNoses

These hand-painted originals are literally, the size and shape of a human nose designed to hold your glasses on the bridge like a real face. If it sounds interesting, it’s because it is. See how an exaggerated brightly-colored blinged out nose can make onlookers smile at http://www.1-800-optisource.com/OptiNoses.aspx. OptiNoses work just like OptiPets, but are packed with more comical flair.

Whether you choose a sleek chrome variation to achieve a streamlined look or one with psychedelic lip colors, your OptiNose will light up any window or counter display. Any glasses wearer can appreciate this novelty gift.

Plainly put, much work goes into manufacturing lenses and frames, and replacements are expensive. Make a habit of using OptiPets & OptiNoses to stretch your eyewear lifespan beyond the typical 1 to 2 years with a bit of humor. OptiSource International is a leading provider of lens processing consumable supplies and eyeglass accessories. Shop their thousands of items at www.1-800-optisource.com.

Oakley Optical Eyewear Keeps You Ready for Anything

Eyeglasses Guy — Wed, 03 Apr 2013 14:29:16 +0000

Oakley has always been known as an innovative company. Oakley never let circumstance stand in its way, from trailblazing the way for sport-specific lenses to creating its own materials when what was available just wouldn’t do. Even Oakley’s interchangeable lens system reflects its desire to always be adapting to new situations. It should be no surprise, then, that the newest additions to Oakley’s optical collection are designed to be completely versatile without compromising the performance and durability for which Oakley is known.

The Oakley Keel Eyeglasses feature rimless titanium frames.

The Oakley optical collection on FramesDirect.com offers an exciting array of eyeglasses that, while diverse, adheres to Oakley’s strict standards of excellence. Oakley eyeglasses are made with the same care and precision as its sunglasses, and this is evident in everything from their sleek designs to the premium quality materials used to make them. Oakley eyeglasses are made to be rugged and durable but are also stylish and modern, so they look as appropriate in the office as they do in the great outdoors. This is what Oakley means when it talks about versatility.

You need your eyeglasses, but you shouldn’t have to constantly worry about whether they are comfortable enough, durable enough, or if they look out of place with your business casual environment. Oakley eyeglasses will go with your from the boardroom to the baseball diamond without missing a beat, and many of Oakley’s eyeglasses are made with materials that lend themselves perfectly to an active lifestyle.

Oakley’s Keel Blade frames feature integrated spring hinges.

Keel and Keel Blade, two of Oakley’s newest optical frames, are both made with titanium, which is not only light weight but is also extremely durable. They also feature integrated spring hinges that make them comfortable and easy to wear while providing a secure fit. These two frames also feature Oakley’s unique Unobtainium� material on their ear stems, which increases its grip when it interacts with perspiration.

The Oakley Panel Eyeglasses frame fuses sport and style.

The Oakley Panel is a true crossover optical frame, which seamlessly fuses sport and style. Engineered for a great fit with a zero-profile hinge, Panel has the feel of an Oakley sun frame and the go-anywhere appeal of a stylish optical design. It�s lightweight and durable aluminum frame is outfitted with long Unobtanium� ear socks, which gives it yet another performance edge and makes it as versatile as it is fashionable.

The Oakley Martyr Eyeglasses feature titanium frames with subtle curves.

Oakley’s women’s optical collection features stylish, go-anywhere designs with a feminine twist. Frames like Martyr and Persuasive are made to Oakley’s exacting standards and feature vibrant colors that carry easily from the sport to work and back again. Martyr’s titanium frame is designed with subtle curves and barely-there hinges while Persuasive’s design is made with two-tone acetate in complementary colors. Both frames feature bent ear stems, for all-day comfort. They are attractive frames built to work as hard as the women who wear them.

Oakley’s ability to create new and better materials will always keep its frames on the cutting edge and its fans on the fast track, and Oakley�s drive to be versatile is evident in all of its optical designs. Oakley’s newest optical frames are now available at FramesDirect.com. See our entire Oakley Optical Frames Collection online or call one of our opticians at 1-800-248-9427.

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Nothing Says “Summer” Like Ray-Ban Sunglasses

Eyeglasses Guy — Mon, 01 Apr 2013 14:36:32 +0000

Spring has arrived, and that means that summer is right around the corner. That makes right now the best time for you to start looking for a new pair of sunglasses. You take pretty summer seriously, so you need sunglasses that truly make an art out of fun in the sun.

No other brand of sunglasses says “summer” like Ray-Ban. In fact, Ray-Ban is the company that first brought sunglasses and summer together. Ray-Ban made its first pair of sunglasses in 1936 and has been creating and perfecting them ever since. Ray-Ban combines its timeless styles and innovative lens technology with bold colors and fun patterns to make sunglasses that truly shine and, like you, are ready to take on the summer. So, whether you�re a purist looking for the original Wayfarer or a free spirit looking for a less traditional design, Ray-Ban has you covered.

Ray-Ban has updated its sun collection with an attractive mix of traditional Ray-Ban silhouettes, updated designs, and brave new styles. This includes frames with interchangeable lenses, so you can modify your sunglasses and adapt to changing light and weather conditions.

The Ray-Ban RB4187 Chris Sunglasses includes gradient and a playful design.

Ray-Ban RB4187 Chris is a unisex frame with a fun, squared-front shape and a retro keyhole bridge. The rubberized finish, which gives the frame a unique texture, works well with the fun colors in which the frame is available. RB4187 is designed with gradient lenses, which not only look good but also help protect your eyes where they need it most. RB4187 has a stylish, yet playful design, and you can find it in colors that scream �summer.�

The sporty Ray-Ban RB4188 Sunglasses are made with Ray-Ban�s new injection technology.

Ray-Ban RB4188 is another new style this season. This sporty design is made with Ray-Ban�s brand new injection technology, which was pioneered in Italy and gives the frame sharper angles and a slick finish. RB4188 was made with summer sporting in mind. It not only has rubberized tips embedded in the ear pieces, but it also features Monoblock �stop click� hinges, which provide superior comfort and resistance. Together these two features promise you a secure fitting frame that feels as good as it looks. The high tech polycarbonate lenses are available with glare eliminating, color enhancing polarization that helps reduce eye strain and provides you with increased visual clarity. This fresh new design is the start to a perfect summer.

The Ray-Ban RB3499 Tech Light Ray Sunglasses allow you to easily change lenses.

Ray-Ban RB3499 Tech Light Ray is this season�s most versatile frame. The clean and streamlined semi-rimless design features an innovative flexure that allows you to easily change the lenses. It comes with a polarized and a non-polarized lens, in slightly different hues, so you can decide which look you want to rock. The Tech Light Ray is perfect for summer not only because it looks great but also because it can adapt to you. You can use your polarized lenses out by the water and switch to your regular lenses for that late afternoon clam bake. The Tech Light Ray is constructed with a light weight monel frame and adjustable nose pads, for a comfortable fit all summer long.

The one that started it all, the Ray-Ban RB2140 Original Wayfarer Sunglasses.

Perhaps the most iconic summer frame of all time is the Ray-Ban Wayfarer. Immortalized by Don Henley in his song, The Boys of Summer, the Ray-Ban Wayfarer will always remind us of warm summer nights, Fast Times at Ridgemont High and Tom Cruise. This timeless design has endured for so long because of its laid back and unpretentious look. You will always be in style when you�re wearing you Ray-Ban Wayfarers, and while they might not be a new design, they do come in a staggering selection of colors and prints. From basic black to Ray-Ban Rare Prints, the Wayfarer has a style for everyone. So, why not start summer off the way people have for decades, with a new pair of Ray-Ban Wayfarers?

You have a nearly endless array of choices when it comes to your new summer shades, but if you want the best you need only look as far as the Ray-Ban choices on FramesDirect.com. Ray-Ban offers you the newest styles to the most iconic silhouettes of summer and everything in between. Whether you have an active summer schedule or are looking to lounge, Ray-Ban has the frame for you.

See our entire Ray-Ban Sunglasses Collection online or call one of our opticians at 1-800-248-9427.

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Ray-Ban Wayfarer: The Intersection of Culture and Fashion

Eyeglasses Guy — Fri, 29 Mar 2013 15:11:44 +0000

Few things in this world have been continuously cool for over five decades. The Ray-Ban Wayfarer is one of those rare gems. From its origins as a symbol of youthful rebellion to its unmatched resurgence in popularity, the Ray-Ban Wayfarer has become an instantly recognizable design. It has, in fact, become an integral player in the history of American fashion, history, and most importantly culture.

The original: Ray-Ban RB2140 Wayfarer Sunglasses.

Something special happens at the intersection of culture and fashion where a single item can both shape and define a generation. Like the leather jacket and Levi jeans defined the rebellious, anti-hero sentiments of post-war 1950s youth, so did the Ray-Ban Wayfarer. Design critic Stephen Bayley explained the Wayfarer’s popularity with this generation by saying that its new shape and look “spoke a non-verbal language that hinted at an unstable dangerousness.” While the shape of the Wayfarer, sometimes compared to the peaked fins of 1950s-era Cadillacs, did convey a rebellious nature, it was the reflective quality of the lens that gave the frame its dangerous edge. An inadvertent effect of the frame’s UV protection, the mirror-like appearance of the lens hid the eyes of whoever wore them, creating a feeling of mystery and danger. This ability to hide one’s eyes, and thus one’s true nature, broke the paradigm of innocence and transparency upheld by earlier generations.

It was the most mysterious and rebellious of celebrities who made the Wayfarer popular through the 1950s and 1960s. The list of celebrity Wayfarer fans runs a full spectrum and includes: Muhammad Ali, Bob Dylan, Roy Orbison, Marilyn Monroe and even President John Fitzgerald Kennedy. It is no surprise that this kind of star power resulted in great commercial success for the Ray-Ban Wayfarer. In fact, it was an extremely popular frame through the 1950s and 1960s. Fashion, inevitably, changes with the times, and the Wayfarer’s popularity waned as culture shifted away from the anti-hero rebellion of the 1950s and the social revolution of the 1960s.

The “new’ kid on the block: The Ray-Ban RB2132 New Wayfarer Sunglasses

It wasn’t until 1983, over a decade after the Wayfarer was extremely popular, when the intersection of pop culture and fashion once again led to an unparalleled explosion of popularity for the Ray-Ban Wayfarer. The Wayfarer slid back into style when Tom Cruise wore them in the famous underwear dance scene in the movie Risky Business. It was during the 1980s when the Wayfarer lost its identity as an accessory to social change and rebellion and became a symbol of 1980s wealth, “preppy” culture and cool social nihilism. Musicians like Madonna, The Smiths’ Johnny Marr, Debbie Harry (Blondie), and Elvis Costello were often seen wearing Ray-Ban Wayfarers, and actor Jack Nicholson was rarely seen without them. They were even mentioned in the 1984 Don Henley song “The Boys of Summer,” which is widely considered an anthem of the 1980s. Again, popular culture and star power fueled the Wayfarer’s success.

The 1990s brought in new beliefs, music, and culture that raged against the excesses of the 1980s and the Ray-Ban Wayfarer again saw a dip in its popularity. A timeless style, however, cannot be held down for too long. While the 1990s and early 2000s were not the best years for the Wayfarer, it would again become a popular style across a wider base than ever before.

It was, as in the past, a shift in the cultural paradigm that brought the Wayfarer back to the forefront of fashion. The rise of the hipster, who wears them as an ironic nod to throwback American fashions, the postmodern interest in reviving retro styles, and the current focus on the self have all spurred the recent popularity of the Ray-Ban Wayfarer.

Classic design with a “squared” off look: The Ray-Ban RB2151 Wayfarer Square Sunglasses.

Wayfarers are now available in a nearly endless selection of colors, prints, and patterns, so that everyone can use them as a tool of self expression. Ray-Ban evens offers slightly altered versions of the original Wayfarer, like the Ray-Ban RB2132 New Wayfarer, which sports the iconic sculpted temples of the original and a new, softer eye shape. The RB2151 Wayfarer Square is also a spin-off of the classic design with a more defined square shape. Ray-Ban, of course, still makes RB2140 The Original Wayfarer. It is available in countless colors including: basic black, tortoise shell, blue gradient, red, white, pink, and even turquoise. The available frames do not stop at just color. They can found in Ray-Ban Rare Prints including: black and grey tile, light wood, London cityscape, transparent color mosaics, and a collage of stylized guitars. The range of new colors and patterns allows people to celebrate an iconic and timeless design while still expressing their own style and one of a kind personality. Self-expression is, of course, a major part of today�s culture. This wave of the Wayfarer�s popularity is another example of how fashion and culture come together to influence and define one another.

The Original Wayfarer (RB2140) is available in several colors, patterns, and Ray-Ban Rare Prints on FramesDirect.com. FramesDirect is also proud to offer the New Wayfarer (RB2132) and the Wayfarer Squared (RB2151) in many attractive colors and prints. They are all genuine Ray-Ban products made premium quality lenses. Many colors are also available with Ray-Ban�s expertly polarized lenses.

See our entire selection of Ray-Ban Wayfarer Eyewear (including eyeglass frames) online.

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Austin Job: SEO Content Manager/Editor

Eyeglasses Guy — Tue, 19 Mar 2013 06:39:47 +0000

FramesDirect.com, the online leader in eyewear, is looking for a talented SEO content manager/editor/writer to work with the SEO Manager in producing entertaining and informative content for both our on and off-site endeavors.

Duties & Responsibilities:

Writing and posting articles to multiple blogs about optical topics
Create engaging web content for top brand catalogs and products
Writing for social media sites such as Twitter, Facebook
Manage outsourced content generation when applied.
Research topics for publication that will drive traffic to the blogs and main FramesDirect.com web site.
Assist with writing support and respond to requests in a fast and concise manner.

To see the entire job description and apply online, click here.

This position is in-house only, in Austin (I-35 and Oltorf). Sorry, no outsourcing or telecommuters need apply.

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Tips for Choosing the Best Type of Goggle Lenses for Snowboarding

Eyeglasses Guy — Tue, 26 Feb 2013 19:04:17 +0000

The Oakley Mayhem MX Goggles offer clear lenses in a unisex, one size fits all goggle.

Snowboarding is a very challenging sport that hundreds and thousands of people enjoy every year. It is a demanding sport and in order to be the best in the sport, it is important to have the proper gear. Next, to proper clothing, protective eye wear is of utmost important. Likewise, getting the proper fit, look, and color can make a huge difference. There is a large selection to choose from, however goggle lenses are one of the best choices. With that being said, it is important to choose the best type of goggle lenses for snowboarding. Weather conditions can play a huge role in which ones are best therefore it is important to anticipate weather conditions. Some of the main features to consider include:

Fit
Frames
Lens
Color

The first feature to consider when choosing the best type of goggle lenses for snowboarding is fit. In order to make sure they fit correctly, having your helmet and hat that you wear during the activity can help. Most of the time the goggles get strapped over the helmet or hat and this can cause them to stretch a bit. Once you have put them on, the face foam should feel snug, without feeling uncomfortable pressure points. You should not feel any air flow through the sides as this can cause the goggles to fog and dry out your eyes. Looking for frames that have foam-covered holes will allow air to flow through properly without causing them to fog.

Not only is the fit of the frame important but so is the fit of the actual lens. In order to consider the best type of goggle lenses for snowboarding make sure they have the following factors.

Double lenses to prevent fogging
Mirror coating to provide proper light filtering
Anti-scratch/anti-fog resistant

It is extremely important to make sure the lens filters the light properly to protect the eyes from UV radiation. This is another reason why knowing the proper weather conditions can be important. Clear lenses are the best type of goggle lenses for snowboarding in extremely snowy conditions. Yellow lenses also work well for snowy conditions but also will help increase contrast and brighten up tings around you. Another lens that is ideal for just about any weather condition is a pink lens with a silver mirror coating. This will increase contrast and will help protect the eyes during very sunny days.

Once you have chosen the best type of goggles for snowboarding, you will have the finishing touch on all the essentials for protecting your eyes. Always store them in a protective pouch and clean them as instructed. Not only will this make them last longer but will keep them in tip top shape to enjoy many seasons of your favorite sport.

Also see: Over The Glasses (OTG) Goggles.

Celebrity Eyewear Sightings for February 2013

Eyeglasses Guy — Fri, 15 Feb 2013 17:16:20 +0000

	THE CHOICE IS CLEAR - Indie drummer Fabrizio Moretti of The Strokes makes hearts skip a beat in Miami Beach during Art Basel wearing crystal-colored Carrera 6000 sunglasses from Sàfilo USA . © Carly Otness/BFAnyc.com
NATURAL BEAUTY – Salma Hayek was spotted looking bright in Gucci Liquid Wood bio-based style inspired by bamboo from Sàfilo USA .
	TRÈS JOLIE – It’s aviators again for Oscar-winning actress Angelina Jolie . The queen of chic pilots through paparazzi in Dolce & Gabbana DG 2106K Gold Edition folding sunglasses from Luxottica .
A GRAMMY GIMME – Chart-topping Mexican music group 3Ball MTY shows love for Maui Jim at the Latin Grammy Awards where they picked up a prize for Best New Artist. Alberto Presenda shows off his Cliff House sunglasses, Sergio Zavala wears Waterways and Erick Rincon poses with the Aloha Friday. © Mark Davis WireImage
	HOLD ON – Breakout band Alabama Shakes was nominated for three Grammy awards this year, and leading lady Brittany Howard hits a high style note in Kaenon Polarized’s on-trend ophthalmic cateye style 405. © FilmMagic/Ed Rode
NEWSMAKER – HLN network anchor Robin Meade switched up her morning view, swapping her usual on-screen contacts for KF16 frames from Kimiko Eyewear .
	WHAT A STUD – "Saturday Night Live" funnyman Seth Meyers hitches a ride to Havana on the stud bandwagon in rock-vibe Valentino optical style V2633 from Marchon Eyewear .
FUNNY FAMILY – Seth Rogen’s character “Andrew” wears Indie style Quinn from Rem Eyewear as he hits the road alongside Barbara Streisand in the movie “The Guilt Trip.”
	UNAPOLOGETIC – During her 777 Tour performance at Webster Hall in New York City, pop star Rihanna rounded out her signature style in bold MYKITA and Alexandre Herchcovitch Regina shades. © Melissa Forde
FEELIN’ ALRIGHT – Rock band Grand Funk Railroad’s former lead man Mark Farner looks like a Heartbreaker in Helium Paris 9013 shades from Match Eyewear , showing love to his marketing manager Joanne Codi in Adrienne Vittadini sunglass style 1900 from Match Eyewear .

Makeup for Eyeglasses

Guest Author — Mon, 04 Feb 2013 15:35:20 +0000

By Michelle Miller

As an eyeglass wearer I know the confusion and frustration of makeup application. That is why I am sharing with you some of my favorite tips that I have uncovered over the past few years experimenting as a beauty blogger. I�ve recently discovered how fabulous & fun it is to be feminine. It�s never too late! These are some basic tricks to make your eyes pop from under those frames.

Basic products I use on a daily basis (after my foundation and concealer are complete)

A black powder shadow that I use to line the inside of my lash line. This is one that can be awkward and difficult to master. However it will make your lashes and eyes POP! I use a small flat brush and lift my lashes up to push the color in between the lashes. Please note: DO NOT do this if you have dry eyes because it will only contribute to your condition.
Eyeshadows come in a rainbow of colors. Once you get comfortable try them all but to start stick with neutrals. They�re great for any eye color. A kit like this not only contains all the colors you need to do a basic smokey eye, but it even has instructions on the back of the case. You can go for just the highlight or use them all for a look with more depth. Whatever you�re more comfortable with.
Get lengthening mascara! You might even want to try curling your lashes so they won�t brush up against your lenses.

No makeup, high light, tight line, mascara and added liner and shadow contour.

Here are three looks (above)

With only foundation
With tight line, high light, and mascara
I used the entire palette to do the look represented on the back of the box

Five minutes will give you an entirely different look, ladies. Don�t sell yourself short!

These three shots are the same sequence of makeup as shown above. A little makeup really makes the eyes pop from under my thick frames!

Have fun with your frames and your makeup! Enjoy and accentuate what you were born with!

Michelle Miller is the founder and editor of Beauty Besties – a blog bringing forth the best of women’s lifestyle, fashion, and beauty news & product reviews. Visit the blog at www.beautybesties.com

Warby Parker Replicas or Shuron & Ray-Ban Originals?

Eyeglasses Guy — Fri, 01 Feb 2013 17:59:19 +0000

Anyone with an eye for fashion knows that vintage eyeglasses have become the quintessential accessory of the most recent fashion trends, including the super-hot geek chic style and the unquestionably popular hipster look. The perfect pair of vintage eyeglasses can truly make a fashion statement and be the finishing touch to that unique ensemble.

It really comes down to the right pair of vintage eyeglasses. While there are companies, like Warby Parker, that sell their own versions of vintage style eyeglasses, they do not carry the well-known brands and labels that people have come to admire and trust.

There are many established eyewear brands that have become household names, such as Ray-Ban and Shuron, which creatively design and expertly construct vintage style eyeglasses that not only uphold the companies’ standards of excellence but also meet the fashion needs of those people who are shopping for the best of the best vintage style eyeglasses. Furthermore, Shuron and Ray-Ban have been making vintage style eyewear before it was actually vintage; these brands, in fact, designed the original frames that are now considered to be vintage and retro classics.

The very best vintage style eyeglasses begin with authenticity and quality, and that is why shopping for Ray-Ban and Shuron vintage eyeglasses is better than choosing to purchase Warby Parker frames. While Warby Parker does offer a collection of vintage style frames, they are not the same quality nor do they have the history of the frames engineered by Ray-Ban and Shuron.

Shuron began designing eyewear in 1865, and Ray-Ban began 1937. This means that they have created a legacy of quality that is not yet built into Warby Parker frames since they have only been selling eyeglasses since 2010. Quality components, such as comfortable spring hinges and durable enamel coating, are an important part of a premium quality vintage eyeglass frames, and these are offered by both Ray-Ban and Shuron but not by the frames made by Warby Parker.

Everyone has a choice when it comes to the vintage or retro style eyeglasses they choose, but it is always wise to go with the best. Who knows vintage style eyeglasses better than the companies that created the original designs?

Fun and attractive Ray-Ban and Shuron vintage style eyeglasses can be found on FramesDirect.com. FramesDirect carries many vintage style designs, like Clubmaster and semi-rimless frames, which simply cannot be found on Warby Parker. People who take fashion seriously choose to shop at FramesDirect.com because FramesDirect knows it is better to offer quality and authentic styles and not ones that merely mimic Ray-Ban’s and Shuron’s time-tested designs.

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Video: Warby Parker Replicas or Shuron & Ray-Ban Originals?

In this video from FramesDirect.com: While some companies, like Warby Parker, sell their own versions, they do not carry well-known brands like Ray-Ban & Shuron.

Retro Vintage Eyewear Originals

Eyeglasses Guy — Fri, 25 Jan 2013 17:17:49 +0000

Full size video

Hi, I’m Shelley, our product manager, here today with our operations manager Craig and we wanted to talk with you about one of the hottest trends in eyewear, which is the retro vintage look.

Celebrities, fashion icons, some of your favorite sports athletes are really starting to sport these vintage retro frames.

That’s right, we have LeBron James, Natalie Portman, Johnny Depp…folks like you and I are trying to get in on this retro vintage look.

And now you want to get in on the retro vintage eyewear look, right? Ask yourself, why would you go and get a replica when you can get the originals from Ray-Ban and Shuron right here?