The big lie

Unfortunately, you’ve been led to believe affiliate marketing is easy. And it is – sort of. It is the easiest business you can possibly start. But that doesn’t mean it’s easy.

The bad news…

The worst part is that the information you’ve received is all wrong. You’re told to pick one of more products to promote. Next to look for easy keywords to target. Then buy some keyword ads that send traffic to the product. And just enjoy the commissions. But it doesn’t work.

Forget keywords

This method worked a couple years ago. But keywords are too expensive now. It’s time for a paradigm shift.

The NEW game

There is a light at the end of the tunnel. Follow this method and win again…

• Start using CPA marketing
• Instead of researching keywords, research demographics
• Market on display networks

Get into CPA marketing

CPA stands for Cost Per Action. It’s far superior to product promotion. Because you don’t have to get people to spend money. You get paid when they take an “action”. Like completing a survey. Which is much easier than getting them to buy something.

Do demographics research

Don’t waste time researching keywords (see below). Invest your research time into demographics. First you select your CPA offer. Then go to a site like Quantcast.com. And research what kinds of people will be interested.

Use image ads

So you know what your promoting and you know who will be interested. You can advertise directly to them on display networks. And let images do the work. No keywords required. The biggest advantage is price. Display networks charge a fraction for image ad clicks vs. keyword ads.

In closing

This is powerful method to make money online. Because you can start CPA marketing for free. Image ads are cheap. You can use demographics to target your ideal prospect. And your commission is much easier to earn.

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What is info marketing?

First, understand that this is the simplest kind of business there is. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. Sounds simple enough, right?

How does it work?

You’ve got the basic concept – exchange info for money. In order to be successful there has to be value in the info you’re selling. So step one is to discover what kind of info people want. How do you do that?

A super simple trick is to just to check “answer” sites. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. You want to find something a lot of people are asking about. Something that most people don’t already know. And provide the answer – in the form of an info product.

An encouraging word

Don’t worry! Info product creation is easy… Think about this: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Just try to write one or two articles a day. And when you’ve got a few finished, refine and expand on them and put them together into an ebook.

So, what’s so great about ebooks? Interestingly enough, we’re back to the name of this article Here are the seven reasons

1. Simplicity

As soon as you have the pieces in place, it’s virtually maintenance free. And your customers need very little support. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.

You don’t have any inventory. There’s nothing to ship. It’s all delivered online.

2. Product combos

After you’ve created a few ebooks. You can put together bigger more expensive information products. It’s very easy to package multiple ebooks together as one new one. And you’ll be able to charge much more for this “new” product. Your customers will gladly pay more for a single bigger ebook. As opposed to a bunch of little ones.

3. Private label right

When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because it’s much easier to get the resell right than to make your own product. And what’s more you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. And build an email list that you can sell other products to.

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. They can be free or low prices. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Affiliate, you say? Yes!

6. An army of affiliates

This is a real power strategy. When you own your own products. You’re able to let other people market it for you. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? Well, you *need* your own product to get affiliates.

7. Joint Ventures

OK, this is by far the biggest reason why. Joint ventures are the biggest short cut to success known to man. And this is probably the number one reason to create your own product. No products of your own = no way to do joint ventures.

In closing

If you don’t want to sell digital products by now, then you haven’t been paying attention. With your own info product you can write your own ticket. Because you’re 100% in control. So just get started:

• Go to answers.yahoo.com
• See what people are asking about
• Start providing information

Information product development really is that simple. And in no time you’ll have an info product ready to go.

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But why?

There’s no real mystery. The web is mostly silent. It makes your site more “human”. And adds the feel of a real live person. Basically, audio brings your site to life. Which fascinates greater interaction from your visitors.

The benefits of audio

Adding audio increases your profits in two ways. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. You see, you’ll be able to skip the expensive copywriter. You can just add your own audio. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

You’ll get more subscribers, too. Most people need to be led by the hand. Just add a short audio message saying: Fill in your name and email and click submit. A simple message like this will increase your opt-in conversions by 305% or more!

How to use website audio

A welcome message on your homepage. A warm welcome can be the deciding factor. Your welcome message could make them stay when they would normally leave.

Step-by-step instructions. Just like in the opt-in example. You just explain what to do first, then next, etc. Use this to lead them through the ordering process, as well.

Testimonials for your product or service. Written testimonials are good. But what’s even better are audio testimonials. You can just make up written one and people know that. Using audio makes it much more believable. And will definitely increase your results.

Here’s a bonus tip

Did you ever think of making a product just by recording some audio? You’ll be able to produce audio products faster than any other kind. And it still has a high perceived value. Think about how popular podcast are. Plus you can get them transcribed cheap. This is the easiest way to “write” an eBook!

Is it hard to add audio?

It’s not hard at all. There are quite a few audio streaming software programs out there. The software does all the work. The program records and then converts the recording and generates an audio button. Just paste the code you copy from the software. So don’t let this stop you.

Summary

Let’s take another look at the benefits. Putting streaming audio on your site will boost all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And don’t forget that you can easily create sales pages and products in a flash. It’s a less often used medium. But audio is a really big time and money saver. Don’t be lazy! Add some audio today.

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Marketing with video

No one would deny the power and popularity of video. Video online is everywhere because people love it. Keeping people’s attention is so much easier using videos. So using it in your affiliate promotions is a no-brainer!

Examples of how to use video for affiliate marketing:

• Record your testimonial
• Walk-throughs
• Ordering
• Record a preview of the members area

Record your testimonial

This is probably the easiest of all. Simply turn on your recorder and talk. Don’t worry about quality. Just seeing another real person endorsing a product helps your viewers decide to buy. In truth, mistakes and mess-ups just make it more believable. You really can just click record and start talking. And if you don’t want to show your face, use one of the next ideas.

Do a video walk-through

This technique works slightly more subconsciously. You’re taking the role of teacher and showing how to use the product. And while they watch you use it, they think, “I should buy that.” As long as the product is good, the tutorial makes them want it. So pick some really helpful aspect of the product and show how to use that.

Ordering

This technique is super powerful. Do a screen capture of the ordering process. Watching you make a live purchase will inspire your viewer like nothing else. In the first place it acts as social proof. People will feel more comfortable buying after seeing you do it. This also makes your viewers trust you. They are much more likely to take your advice to buy when you’ve taken it yourself. And don’t forget about the need to “keep up with the Joneses”. People want what they see you getting. You can add some extra punch to this by ending with: In order to get to see the inside, you gotta buy the product.

Sneak peak

This is a great way to build value. In this case you record a screen share of the inside of the product. You show them the entire contents of what they get. This one also helps to remove the skepticism. Once they’ve seen the back-end, they know it’s real.

You can do this!

No special skills are required. Anyone can create stunning videos with some easy-to-use software. The software really does all the work So you don’t have to worry about the technical part of this at all. Just focus on the benefits:

• Increase sales You will increase your affiliate sales when you start using videos. Start using videos because people love them.
• Lower refund rates You’ll also have less of your commissions taken back. Your customers will know what they’re getting into ahead of time. So less of them will ask for refunds.
• Beat your competition! This is such a simple technique. But only a very small percentage do it. So, you’ll be way ahead of the crowd.

Take your affiliate promotions to a higher level and getting started with this now. The bottom line is that if you’re not using video, you’re losing money.

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So, how do you build a list?

Here are the three components of list building:

• Your Landing Page
• The Bribe
• Your Confirmation Page

Your Landing Page – The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. It’s also got to be free from distractions. You’ve also got to make a strong “close”.

The biggest mistake you can make is not having a clear call to action. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.

One way to really spice up your squeeze page is to add a video to it. You only have a few second to get your visitors attention – video helps! And you can repeat the call to action several times int he video. Then at the end of the video you can print “sign up now” on the video.

If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. You can also find ready-made list building tools that give you squeeze page templates.

The Incentive – The second component is the reason they are opting into your list. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And will be able to actually benefit from it. It could be:

• A report
• Some useful software
• A video
• An email training series

It all boils down to content. Something that’s useful and helpful to your visitors. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.

Once again, don’t worry if you don’t know how to create the freebie. You can just pay someone else to make it for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. And you can get emails ghost written for about $20 – $25 each. So, you’ll get the whole series written for under $150.

Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And it’s nice if it earns you some money, too. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don’t have to create the product. And make money right away from your list.

The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. Then they feel good about giving you their email address. And it helps you establish the relationship. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. Or you can go the DIY route. You can either write the content pages on your own. Or have someone ghost write for you.

Final thoughts

It doesn’t matter if you do all of this yourself. Or if you hire people to do this for you. Or if sign up for a “complete package” solution. The key is to start building your list. Because as soon as you’ve got your own list . . . You’ve got a license to print money!

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So, how do you build a list?

There are 3 factors in list building you need to consider:

• Your Opt-in Page
• The Bribe
• The Thank You Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. This page needs to look professional. And have an easy to understand opt-in form. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.

You can take your opt-in page to the next level if you add a video to it. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. Then at the end of the video you can print “sign up now” on the video.

Now, don’t worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 – $250. There are also list building systems that have everything pre-built for you.

The Incentive – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Email privacy is very important to most people. So make your “bribe” a good one!

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And will be able to actually benefit from it. Here’s some examples:

• A PDF report
• A piece of software
• A video tutorial
• A multi-part email series

It all boils down to content. It’s got to be something helpful for your new subscribers. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.

Once again, don’t worry if you don’t know how to create the freebie. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. A 5-part email series is a good freebie. And you can get emails ghost written for about $20 – $25 each. So, you’ll get the whole series written for under $150.

You can also get email list building tools that include the premium. Two critical aspects of using a follow up series. First, it must provide value to your subscribers. It also has to generate revenue for you! The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. It also helps to build the relationship. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. Or you can go the DIY route. And write it all yourself. Or hire ghost writers to write them for you.

Summing it up

Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if sign up for a “complete package” solution. The important thing is that you build your own list starting now. Once you’ve got it built. You’ve got a license to print money!

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OK, but how?

There are 3 factors in list building you need to consider:

• Your Landing Page
• Your Bribe
• Your Confirmation Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. So, obviously it has to be well designed. It’s also got to be free from distractions. And your call to action must be clear!

If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.

You can take your opt-in page to the next level if you add a compelling video to the page. You only have a few second to get your visitors attention – video helps! It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.

It’s OK, if you’ve never made a video before. Hiring out-sourced help to do it for you only costs $150 – $250. Or you can get email list tools that include video squeeze pages.

Your Bribe – Next, you’ve got to figure out what your bribe is. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. This means your bribe needs to be very attractive.

The key to a good bribe is that is has value. That means you make it something people would actually want to receive. And can benefit from. Here’s some examples:

• A PDF report
• Software
• Videos
• An email series

It all boils down to content. Something that’s useful and helpful to your visitors. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.

Once again, don’t worry if you don’t know how to create the freebie. It’s super easy to hire someone to create it for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. And you can get emails ghost written for about $20 – $25 each. So, a great premium will cost you around $100 – $150.

You can also get email list building tools that include the premium. Two critical aspects of using a follow up series. First, it must provide value to your subscribers. And it’s nice if it earns you some money, too. One very easy way to make some money from your list is with affiliate marketing. Affiliate products are easy because you don’t have to do anything at all. And you can earn some commissions immediately from your emails.

Your Confirmation Page – Finally, you need to consider your opt-in confirmation page. This is where your visitor goes after opting into your list. A great thing to do here is provide some immediate value. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. So when they get your email, they’re happy to hear from you.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can do it yourself. You can either write the content pages on your own. Or have someone ghost write for you.

Summing it up

It doesn’t matter if you do all of this yourself. Or pay a freelancer to write produce it all for you. Or go with a complete package. The key is to start building your list. Because once its built… You’ve got a license to print money!

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The number one strategy to increase your affiliate sales is preselling.

First, what is preselling? Preselling is both an art and a science. The goal is to get your reader prepped to make a purchase. Then when they’re ready, refer them to the product website so they can buy it. And when it’s done correctly, they don’t know it’s happening.

In a nutshell, you provide value. And then refer them to the product website. In just a minute, I’ll explain exactly how to presell. First, it’s important to understand why we do it. Here are a few benefits of preselling:

• It builds trust – And gaining the trust of your readers helps them want to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
• It takes your reader out of defense mode – When you’re not hyping or pitching a product, your reader lets their guard down. Unguarded reading means they’re not filtering what you say. So your message gets across.
• It puts them in a buying mood – Now they’re open to hearing what you’re telling them. And in turn, they’re open to other messages, as well. Like the info on product sales page you’ve linked to. Sending them to the sales page in this state makes them more receptive to the actual pitch.
• Your commissions go up – You’ve prepped them and referred them in the right state of mind. Open to the sales message and feeling safe. This dramatically boosts your sales rate!
• Your customers are happier – People like to make their own buying decisions. Instead of being manipulated into buying. And this makes them feel better about the product they purchased.
• Your profits go up – A satisfied customer doesn’t ask for a refund. And that translates to more commission staying in your affiliate business.

The need to presell is clear. You earn more commissions. Your customers are happier. That’s a clear win-win.

OK, so how do you do it?

You’ve learned the importance of preselling. So, hopefully you’ve decided to start preselling. So, let’s talk about how to make it work. As I mentioned earlier, it’s both an art and a science.

Part 1 – The art of it

The first step is in getting your readers to trust you and open up. Honestly, the only way to do this is to provide real value in you content. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. The idea is that they want more and the sales page you send them to gives them more. And since they’re more open, they are more likely to make a purchase.

It’s also a science

There’s also a specific formula you need to follow.

The first is how you present the information. You need to know where you’re going before you begin. Your goal is to sell the product you’re promoting. How can providing information accomplish this goal? One way is to give them enough info to whet the appetite, but not enough to satisfy it. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. Whichever method, you send them to a product website that solves the problem you just created.

You also have to link to the product you’re promoting discretely. Instead you link directly to the product sales page. That’s because nobody likes to click on affiliate links. But how are you going to get credit for the sale, if you don’t include your affiliate link? Well, that’s part of the science of this whole process. You use the “covert cookie” strategy.

You also want to link to the sales page from inside your article’s content. Hyperlinked words are clicked more than anything else. And when the words are in context like this, it makes perfect sense for your reader to click them.

What you have now is a super powerful system for affiliate marketing success.

Unfortunately…

This process is not easy – at all! Let’s look at the skills required to pull it off: Good content. First and foremost, you have to be able to write a great article that provides valuable information. To do that you have to have enough information to be valuable and be able to present it in a useful way. Preselling skills. Yes, you must providing useful content. And you have to make the content accessible in order to provide value. And somehow also make them want to learn more. Or make the information so overwhelming they realize they can’t do it on their own.

Picking products. You also need to determine what products you’ll be preselling. Even if you can pull off writing and great article. All your efforts are wasted if you send your reader to the wrong sales letter.

Techy stuff. One of the keys to this system is using “covert cookies” for the tracking. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (But if you mess it up, your referrals won’t be tracked.)

Summary:

Now you know what it takes to be a Presell Pro. And doing this increases your affiliate commissions by over 500%! The important thing is to use these techniques for everything you promote as an affiliate. Don’t wait another minute. The effort it takes is well worth the benefits…

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Let’s talk about how to generate traffic…

Here’s a short list of great, free traffic generating methods:

• Web 2.0 Methods
• Article Marketing
• Video

OK, so how do they work?

Web 2.0 Sites

Web 2.0 is the name given to websites that get their content from their users. What this means for you is that you can join into the community and add your own content. And because of the highly interactive and popular nature of these sites, Google and other search engines “index” their content regularly. Which means the content on them gets “indexed” faster and with more weight. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. How to generate web 2.0 traffic is something we’ve only scratched the surface on. I don’t want to be exhaustive – I want to give you an overview of all the methods…

Article Marketing

The natural next topic is article marketing. Article sites are in essence web 2.0 websites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. But you also get the extra benefit of other users taking your article and putting it on their site. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. Here are a couple article marketing traffic tips:

• First, spend the time to determine your keywords
• Write specifically to target these keywords
• Use anchor text links in the article and the “resource box”

Video Marketing

And finally, we need to talk about getting traffic from videos. Once again, this is really a sub-set of web 2.0. So, just like article marketing, video marketing enables you to add content to authority sites. And in addition to this, because Google and the others love video so much, you can get listed for highly competitive keywords much more easily.

Here’s how to get free traffic using video…

• Sign up for YouTube
• When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
• Add tags to your profile
• Add a link to your website
• Upload at least 1 video
• For each video use your keywords in the tags, the descriptions and the title

In closing…

If you want to get traffic to your site, then follow the advice in this article.

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Number 1 – Discover Niches with Fanatics

If you want your membership business to be profitable, you have to find a marketing with fanatics in it. Simply put, a fanatic is someone who’s willing to spend time and more importantly money on a topic they are interested in. OK, so we know what a fanatic is, but how do we find them?

• Here’s something you may not have considered – magazines! We’re so internet-based these days, it’s easy to forget about them. It’s becoming increasingly difficult to run a print magazine. So if you see one on the shelves you know they are making money, which means that there are enough people interested in what they’re saying to make it profitable. This is a very good indication that it’s a good niche for you to go into.
• You’ve got lots of opportunities every day to see what people are interested in. Just pay attention to what people talk about on the radio, at social gatherings, at the store or restaurants and anywhere in public. If people are talking about something, they probably want to know more about it. Which means you can start a membership business providing information on it.
• Again, looking in the physical world for clues you can tell there are lots of people interested in something if there are clubs and organizations around the topic. Conventions are expensive to hold and attend, so if one if going on that’s another strong indication of a good niche to go into with your membership website.
• What about your interests and hobbies? Chances are that if you like a certain topic or hobby, other people do, too. Making money is fun and it’s even more fun if you can do it in a niche you’re excited about.
• Google Trends. This is a great way to figure out what people are interested in. Google Trends tells you the most popular current search terms. These are the things people are actively searching for in Google. They’re searching because they want information. Hot topics that people are excited about make great niches for your membership website.

Next – Figure out if there’s money in it

OK, so you’ve got a great idea for your niche membership business with lots of fanatics. But will they actually spend money? One way to figure this out is to see if other are making money in it.

OK, how do we figure that out?

• Are there blogs or forums in this niche? Take the name of your niche and search for “niche name blog” & “niche name forum” in Google to see if there is an active group of people talking about and interested in the niche. This tells you there are people who are actively interested in your niche.
• Search Amazon, Google shopping and eBay to see if people are creating and selling products in the niche. It’s a good sign if there are because it tells you people are making money here.
• Monitor Google Adwords to determine if people are running the same ads for weeks in a row. If they are, this means they’re making money on these ads – otherwise, they’d stop running them. Which means there is money to be made in your niche.

Last, but not least… How hard will it be to break into this niche?

Once you’ve found a niche and figured out that there is money to be made in, you need to determine if you can break into this niche. How do you gauge the ease of entry?

• Product types. What kind of products are being sold in the niche? You’re looking for a niche that sells info products. The easiest membership website to create and maintain are information membership sites.
• The next thing to look at is the competition. You don’t want to try to break into a saturated marketing, so figure out how many people are already selling in this niche.
• Compare the size of the market versus the number of competitors. Some competition is a good sign – just make sure the market is big enough for you to join in.
• How ready is the market for marketing messages, and how willing are the fanatics to buy. Some niches are made up of people who require lots information and have a very long lead time, and some markets are filled with people who will spend lots of money right now.

In Summary

At this point you’ve figured out what niche you’re going into. You found your fanatics, you know they spend money and you’re confident there’s room in the market for you. If you’ve done your homework, your business will be a success because you already know your market is a profitable one with room for you. Learning how to run a membership website is a topic for another article…

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