But what’s important is the need to realize that KEI is more useful when comparing RELATIVE effectiveness between related keywords and less useful when comparing between unrelated keywords.

In addition, when considering keyword effectiveness, you need to consider not only the KEI, but also the keyword competition.

For example, you may discover a high KEI keyword like ‘child car seat’ during your keyword research.

However, just because it is a high KEI keyword does not mean you should target this keyword.

You’ll face 33,000 allintitle competition if you wish to target ‘child car seat’.

The question you need to ask yourself is whether you have the SEO skills to compete against such a large number of competitors?

Consider two potential and related keywords below:

‘child car seat safety rating’    

Allintitle:   Volume     KEI
128             720      4,050

‘new child car seat’ 

Allintitle:   Volume     KEI
843             720      615

Both keywords have a far lower KEI than ‘child car seat’.

However, they also have far lower allintitle competition.

As such, you are better off targeting these long-tail keywords as they are much easier to rank.

Don’t forget that when deciding which keywords to target, you have to also consider the ‘commercial value’ of the keyword.

And no, you don’t need to know the OCI (Online Commercial Intent) of the keyword to figure this out.

Comparing ‘child car seat safety rating’ and ‘new child car seat’, it is pretty obvious that ‘new child car seat’ has a higher ‘commercial value’ i.e. someone searching with this keyword is likely looking for a product than ‘child car seat safety rating’.

So based on the above two examples, you may want to focus on getting ranked for ‘new child car seat’, since you probably could sell car seats from Amazon.com and make a decent commission.

But then again, you may want to optimize for ‘child car seat safety rating’ simply because these people are looking for relevant information, and even though they are probably not in a ‘ready to buy’ mode as yet, these visitors may well return to your website in future to purchase a child car seat, if they are impressed with the quality of your website content.

This article was written by Fabian Lim is the co-creator of Keyword Research Pro, ClickBank’s Best Selling Keyword Software.

You can learn more about Keyword Research Pro here:
http://www.keywordresearchpro.com

Unlike other SEO courses, Neil takes the trouble to explain various linking strategies in plain English, so even complete BEGINNERS will have no trouble learning the ins-and-outs of one of the most mis-understood SEO subjects in history.

Section One

In this opening section, Neil covers important background information about links and linking.

This is a great primer for people new in SEO and also a great refresher for more experienced marketers.

Neils take the trouble to explain the anatomy of a HTML link, what exactly is an anchor text and how to create one, internal and external links, the importance of nofollow, the difference between natural and artificial links etc.

The most valuable takeaway in this section is Neil’s proprietory LINK Profile formula – TADASILN

Understanding what this means and you’ll understanding what linking strategy is all about.

Section Two  

Ever had problem figuring out where to get quality backlinks from?

Well, in section two, Neil reveals not one but 15 different link sources you can get quality backlinks from!

This section alone is worth the price of the entire manual!

Section Three

In this final section, Neil walks us through a step-by-step process on the exact link building process he uses, with clear screenshots and a helpful text description of the process.

The best part about his linking building plan is that it can be accomplished in just 7-days, with each day’s task described and detailed in a very easy to understand manner!

In Top Linking Secrets, you not only learn “what to do” and “how to do it”, but you also learn “what NOT to do”.

Yes, there are a lot of shady linking techniques that can get you banned by the search engines if you are not careful.

However, all the linking techniques discussed in this manual are 100% white-hat and ethical, so you can spend more of your time executing a sound linking strategy than worry about getting banned by the search engines.

As an SEO professional myself, I’m happy to endorse Top Linking Secrets as it is one of the most UPDATED and RELEVANT authoritative manuals on linking strategies you can find today!

Once you finish reading Top Linking Secrets, you’ll never worry about how to identify and locate quality links – ever again.

Top Linking Secrets COUPON

For the first 72 hours of the launch, you can invest in Top Linking Secrets at a $30 discount.

Here’s the coupon code: save30

Top Linking Secrets BONUS

Neil Shearing will be launching TOP LINKING SECRETS on 7 July 2009.

If you decide to invest in this powerful linking strategies manual, I’ll personally invite you to attend a 1-hour Linking Strategies Webinar ($1,000 value) where I’ll walk through my personally linking strategies as well as answer any questions you have regarding TOP LINKING SECRETS and linking strategies in general.

The entire webinar will be recorded and you’ll be able to download the slides and replay the webinar at your own convenience. 

I’m a Certified Advanced SEO Trainer, so I’m well qualified to assist you in this area and I really do charge at least USD1,000/hour for consultation!

3 easy steps you need to follow to claim your Linking Strategies Webinar Bonus (USD1,000 value):

Step #1: Click on this link (a new window will open and the Top Linking Secrets sales page will load in the new window)

Step #2: Click on an order link on the sales page, and fill in your personal, shipping and credit card details on the order form to complete the order

Step #3: Use this HelpDesk Contact Form, provide me your name, e-mail address and copy and paste your e-mail receipt as proof of purchase. Use Top Linking Secrets Bonus in the “Subject” line.

Once I receive your e-mail receipt via my HelpDesk, I’ll personally contact you via e-mail to touch base with you and provide you with the webinar sign-up details.

I look forward to sharing my personal linking strategies knowledge with you during the webinar.

Fabian Lim

P.S. Save $30 off the purchase price if you invest in Top Linking Secrets within the first 72 hours. Use coupon code: save30

P.P.S. Claim your bonus webinar by copying and pasting your e-mail receipt as proof of purchase using this HelpDesk Contact Form . Use Top Linking Secrets Bonus in the “Subject” line.

It took me approximately 12 hours to overhaul my blog and transform it to this current version.

I chose to go with the Arthemia Premium Wordpress Theme because I liked the layout structure.

I also installed a number of plugins, all were free plugins except one.

If you look on the top right, you’ll see a subscription form where you can enter your e-mail address. I’m using the free FeedBurner E-mail Subscription system (which is now owned by Google).

What the Feedburner system does is e-mail you at a specified time whenever the blog is updated.

You will not receive any e-mail if there are no updates.

And the good thing about this system is 1) it’s FREE and 2) my blog subscribers will not be e-mailed more than once a day as FeedBurner will consolidate all posts made within the last 24 hours.

If you have a blog, I highly recommend you headover to FeedBurner and get a free account (sign-in with yout Google ID) so you too can install this system on your blog.

It is a terrific way to update your blog readers and… hey you can’t beat FREE!

I’ve also added a Google Friend Connect widget on my blog. If you have a Google Account (who doesn’t have one nowadays?),  you can connect with me using Google Friend Connect.

Last but not least, you’ll notice I added links from my blog to my FaceBook and Twitter profiles using two attractive glossy icons that I found while searching the web. These icons are free to use and swipe… so be my guest :p

And speaking of Twitter, my good friend Alvin Phang recently launched an awesome system called Twitter Online System, which comprise step-by-step video tutorials and a viral Twitter system that literally puts your Twitter marketing on autopilot.

I’ve learnt quite a bit of very clever Twitter strategies from Alvin and I highly recommend you check out his Twitter Online System.

Do let me have your feedback regarding my new blog theme and layout!

Fabian

But for now, I want to show you how to attract FREE targeted traffic from search engines using search engine optimization (SEO) techniques to target long-tail keywords.

What is a long-tail keyword?

A long-tail keyword refers to a niche keyword that is targeted and specific.

The term ‘long tail’ was coined by Chris Anderson, Editor of Wired Magazine, when he released his ground-breaking book, The Long Tail.

Here’s my personal definition of ‘long-tail’ keyword:

A long-tail keyword is a micro-niche comprising low-volume keywords (three or more words in length) AND low-volume competition

“A long-tail keyword is a micro-niche comprising low-volume keywords (three or more words in length) AND low-volume competition.”

Take for example the popular niche “web hosting”.

Most marketers target this niche by focusing their SEO efforts on the key phrase “web hosting”.

And they usually achieve zero results.

Why?

Simply because almost EVERY other marketer is ALSO targeting the same key phrase!

Here’s a look at the search volume for “web hosting” (see diagram below) I extracted using the Free Wordtracker Online Tool.

 Notice the term “web hosting” attracts 5400 searches each day.

A huge market for sure, but is it also a competitive market?

Let’s find out…

When assessing competition, I like to use the Google allintitle: operator – because it tells me how many web pages are competing for a top ranking for the keyword.

What is AlIInTitle:?

Allintitle: is a Google operator that indicates the number of web pages in Google’s index that have the targeted keyword phrase between the <title> </title> tags of their web pages.

This is useful information because when performing basic on-page SEO, we always place our targeted keyword phrase in the title tag of our web page. Hence, the presence of a keyword phrase in the title tag suggests a web page is also competing for a top ranking.

To determine the allintitle: competition, all you need to do is type ‘allintitle: your keyword’ in the Google search box (see diagram below):

What does the above snapshot tell me?

It tells me there are over 9 million web pages competing for a top 10 ranking in Google for the keyword “web hosting”.

That’s a heck a lot of competitors if you asked me!

No wonder you’ll get nowhere if you target “web hosting” and hope to get free traffic from the search engines!

So rather than target “web hosting”, focus instead on numerous long-tail keywords related to “web hosting”.

How To Locate Long-Tail Keywords?

A great technique is to start at the bottom of the Free Wordtracker Tool results (see diagram below)

Consider the long-tail keyword “low cost web hosting services” with 58 searches a day (not bad a search volume for a long-tail keyword!)

Let’s take a look at the allintitle: competition for “low cost web hosting services” (see diagram below)

This long-tail keyword has over 4,000 competing allintitle: web pages. Based on my SEO  experience, any intermediate SEO-trained marketer would be able to achieve a top 10 ranking for this keyword phrase, because he/she only needs to compete with 4,000 other webmasters.

Would you rather face 4,000 or 9 million competitors? Go figure!

I did say you’ll probably require intermediate SEO knowledge to gain a Top 10 ranking for a keyword with an allintitle:  of 4,000.

So, are beginner internet marketers doomed?

Certainly not!

If you are an internet marketing newbie, I strongly suggest you target ultra-low allintitle: keywords.

To locate ultra-low allintitle: competing keywords, you may need to ‘dig deeper’ by drilling down on a keyword using Free Wordtracker Tool.

I’ve drilled-down on the keyword “low cost web hosting services” (see diagram below).

Ok, so the search volume for “california low cost web hosting services” is not great at all, with just 3 searches a day.

But then again, a top ranked web page for this search term can drive 3 x 30 = 90 visitors to your website in one month, or 1095 vistors a year!

Not bad, considering you didn’t spend a penny for these visitors!

What about the competition?

There are literally no web pages in Google competing for a Top 10 ranking for the keyword “california low cost web hosting services”!

Woohoo!

Great news, because this means almost anyone with basic SEO knowledge should be able to achieve a Top 10 ranking for the key phrase “california low cost web hosting services”.

So if you want to attract targeted traffic to your website but are new to the SEO game, start by targeting free traffic to your website using ultra-low volume long-tail keywords – and I guarantee you’ll be making money online in no time!

The Bottom Line: Where You Lack in Knowledge and Experience You Make Up by Sheer Numbers!

 
Fabian Lim

Products that come with private label rights essentially allow you to brand yourself as the author or developer of the ebook, software, video etc.

It is certainly a great way to speed up your online brand building and earning potential, as you can become an ‘instant author’.

… So you simply slap your name on the product, upload the sales page and make lots of money right?

WRONG!

Remember, The KEY to Successful Marketing (Whether Online or Offline) Is DIFFERENTIATION!

In fact, the LACK of Differentiation Is The SINGLE REASON Why Marketers Using PLR Products Don’t Make Any Money Online!

Here’s why…

… If you are purchasing a low cost PLR product, it is certain that you will not be the only person marketing that product.

Hence, the need for you to create a DIFFERENT offering from other similar PLR product owners.

Here are 5 simple strategies on how you can achieve this.

Simple Strategy #1 – Create Unique Graphics

It’s true!

People DO judge the book by its cover.

So when they see the SAME ebook with the SAME graphic all over the internet, YOUR PLR offer won’t look very attractive, would it?

If you want to stand out from the crowd, invest in custom e-cover graphics so that you can differentiate from the crowd at least visually!

Simple Strategy #2 – Add YOUR Affiliate Links In The Content

Most PLR product owners don’t take the trouble to review the content within the PLR reports.

If they did, they’d realize that there are AMPLE opportunities to place their affiliate links within the content.

For example, if you want to promote an internet marketing PLR report, there are various internet marketing products you can promote as an affiliate:

- Domain name registration
- Web hosting
- Web templates
- Keyword research software
- Other internet marketing products
- etc.

Why leave money on the table?

Take some time to add your affiliate links to relevant and useful resources in the ebook so you can generate extra affiliate income for free!

Simple Strategy #3 – Use As Opt-In Incentive And For Autoresponder E-mails

The most important benefit of purchasing a PLR product is you can almost do anything you want with it!

To this end, the best use of PLR products is to use them to build your own mailing list!

You need to understand that every successful marketer has a mailing list of loyal subscribers, so why should YOU be different?

You can select one PLR report (customized with your own unique ecover) and use it as an incentive to sign-up for you mailing list.

And you can use other relevant PLR reports and turn them into autoresponder e-mails.

Simple Strategy #4 – Use As A Bonus For An Affiliate Product

Affiliate marketing is certainly one of the best ways to generate an online income without the need to have your own product.

There are already thousands of great products you can promote as an affiliate and earn a referral commission when someone purchases through your affiliate link.

So why not offer a related and valuable PLR bonus as an incentive to purchase through your affiliate link?

Simple Strategy #5 – Use As A Bonus For Your Own Product

If you plan to launch your own product online, one of the best ways to increase sales is by offering additional bonuses.

Again, you can use PLR products as bonuses to increase the perceived value of your product.

Looking for Quality Private Label Rights Products?

My good friends, Jaz Lai and Khai have just released a very interesting PLR offer.

I highly recommend you check it out:
http://www.fabianrecommends.com/fusionology

For The First 20 – Special Bonus Worth $47 – FREE!

If you decide to invest in Fusionology, I’ll send you 5 sets of video opt-in templates (including sales page) with private label rights worth $47!

Here’s the sales page:
http://www.fabianrecommends.com/fusionologybonus

How To Claim Your Bonus:
Use this contact form, provide me your name, e-mail address and copy and paste your e-mail receipt as proof of purchase. Use Fusionology Bonus in the "Subject" line.

Together, our goal is to make Keyword Research Pro the ultimate keyword software in the market.

If you perform keyword research at least once a week (which you should if you want to make a serious income online), this software will pay off in TWO WEEKS.

Why?

Because it is first and foremost an EFFICIENCY tool, designed to automate most if not all of your keyword research activities.

For example, the primary website of choice to determine keyword volume in Google is the Google AdWords Keyword Tool (GAKT):
http://www.FreeAdWordsTool.com.

Ever since Google released actual monthly search volume figures in April 2008 last year, the AdWords Keyword Tool has made it so much easier for internet marketers to estimate monthly search volume by keyword.

However, use the Google AdWords Keyword Tool long enough and you’ll realize that it can be quite time consuming to save selected keywords in a file for future analysis.

In addition, GAKT does not provide you with basic competition information like allintitle: (for SEO) and number of competing PPC ads (for PPC).

These additional information need to be fetched manually – and this is another time consuming task!

Imagine entering ‘allintitle:your keyword’ 150 times in Google.com!

How long will you take to complete this task?

The good news is Keyword Research Pro helps you perform all the above tasks much faster and much more!

Consider Keyword Research Pro the software version of the Google AdWords Keyword Tool!

You can learn more about Keyword Research Pro here:
http://www.KeywordResearchPro.com

(A demo video is available on the above link)

And I’ve created a series of valuable bonuses for those who want to take their CPA skills to the next level.

Bonus #1 – Four Weeks Peek "Over My Shoulders" Personal Mentoring with Fabian Lim (USD 6,000 value)

Exclusively for people who invested in PPCF 2.0 through me, we’ll roll up our sleeves together and explore CPA marketing, step-by-step using the PPCF 2.0 system.

I’ll provide you with a four week webinar schedule. During each 3 hour webinar session, I’ll pull back the curtains on my own CPA journey. You’ll and the rest of webinar participants will be able to ask me any questions you have regarding PPCF 2.0 each and every step of the way.

As a PPC expert myself, I’ll be able to quickly review the PPCF 2.0 contents and strategies and break it down to simple and easy-to-understand bite-size concepts for you.

You may like to know that my hourly consulting rate is a real USD 1,000 per hour. But since this is going to be a group training, I’m going to conservatively value this training at half my hourly rate: USD 500 X 12 hours = USD 6,000. 

Bonus #2 – One FREE 1/2 Hour One-On-One Telephone Consultation with Fabian Lim (USD 500 Value)

I rarely agree to one-on-one telephone consultation – Ever.

But just for PPCF 2.0, you’ll have exclusive time with me, one-on-one on the phone discussing about your CPA marketing business.

For this phone session, I’ll personally review your CPA marketing plan and personally critique it and give you solid strategies on areas to improve upon.

There is no time limit for this bonus – you can claim this bonus whenever you are ready to receive solid no-fluff consulting advice from me.
 
Bonus #3 – USD 250 Continuing Education Credit

This is not a cash rebate, but as the term ‘continuing education’ implies, you can redeem up to USD 250 in credit towards any of my ‘live’ or online training, products or services.

For example, you can use the credit to buy or extend a one-year subscription to World Internet Academy.

You can also redeem part of your credit to purchase my soon-to-be-released ground-breaking ebook – AdWords Code.

Or if you wish to attend my Advanced SEO Certification training, I’ll allow you to fully redeem your USD250 credit against the course fees.

The reason why I’m offering you a credit rather than an outright cash rebate is because Gauher has specifically requested his JV partners not to offer a cash rebate as doesn’t want us to de-value his PPCF 2.0 course.

I have to respect his request and I strongly advice you against purchasing PPCF 2.0 from anyone who cannot respect a simple request from the product creator.

How to claim your PPCF 2.0 bonus:

Pay Per Click Formula Bonus

(In marketing, this is called ‘first mover advantage’!)

But it is only recently that I got caught up in the Twitter ‘bug’, thanks to Joel Comm’s excellent book (yeah physical book) Twitter Power: How to Dominate Your Market One Tweet at a Time .

I purchased Twitter Power from the huge Barnes & Noble store in Bellvue, Washington, USA and read it from cover to cover.

It is an excellent book and highly recommended.

Being the focused guy that I am, I then spent the next two days exploring the web downloading and testing various Twitter tools and resources.

I’m happy to report that I garnered my first 100 followers in less than 24 hours… and no, I did not use any black-hat software to acheive this.

I’ll share with you what I’ve learnt about Twitter (quite a bit really) in a future webinar, but in the mean time, feel free to check out my Twitter page (it’s fully customized, btw ):

http://www.twitter.com/fabianlim

(Be sure to ‘follow’ me! when you are on my Twitter page and sign-up for a FREE Twitter account if you haven’t already done so!)

Talk to you soon!

Fabian

We now have our very own social network created by online marketers FOR online marketers.

And you are among the FIRST to know about it!

Benefits of joining WIABook:

- FREE to join
- Asia’s largest online marketing social network
- Connect with fellow online entrepreneurs
- Learn how to take your online income to the next level
- Fully customize your social network – change the look-and-feel and add tons of free applications (e.g. games, news, weather, etc.)

So head over now and join us at WIABook:

http://network.worldinternetacademy.com

Visit WIABook

Fabian

On behalf of everyone at Asia Internet Academy, our deepest condolences and
kindest thoughts go out to Roger’s wife Mdm Audrey Koh Beng Hwee, his sons
Jeremy Tng Sheng Long and Ryan Tng Sheng Jie, and his daughter Amanda Li Ting.

Roger Tng – Exemplary Internet Marketing Protege

Roger was an exemplary internet marketing protege, and always believed in giving his
best in everything he did and learnt. He was an over-achiever, strived for excellence
and was planning to launch his internet marketing ventures.

His passion for excellence was evident by the fact that he attended every single
program that Asia Internet Academy had to offer, including the Internet Marketing
Bootcamp in Singapore in Oct 08, Accelerated Leadership Coaching Program in Nov 08 followed by the Advanced Search Engine Optimization workshop held in Jakarta in Dec 08, where he passed the final exams with flying colours.

Here are some photos of Roger I want to share with you…

(Click on photos below to view large resolution photo)

Internet Marketing Bootcamp 19th Intake (Singapore)
(Roger Tng – in colour)

Roger Tng being awarded 6th prize during AIC 2008 Affiliate Contest

Roger also volunteered as a Crew during the recent Asia Internet Congress 2008.

Roger’s Passing

Roger passed away on January 31st at 8.25pm as a result of complications from malaria contracted from a jungle visit in Bali.

Wake Details

His body is currently resting at 338 Sembawang Crescent #10-150 Singapore 750338.

The funeral will be at 2.15pm on February 4th in Singapore.

Your notes of condolences, gifts and flowers can be sent to his wife Audrey Tng (audrey@web4u.com.sg) at 338 Sembawang Crescent #10-150 Singapore 750338.

We have also setup a PayPal donation fund for gifts in memory of Roger. All donations will go direct to Roger’s wife and family.

If you wish to make a donation, please do so here:
http://www.asiainternetacademy.com/sincere-condolences.php

All donations will receive an email receipt, cc’d to Mrs Tng’s email address.

If you wish to offer a written condolence, please leave your message on this
blog.

Once again, our sincere condolences to Mrs Tng and family.

Fabian Lim,
CEO
Asia Internet Academy Pte Ltd

Feel free to listen to the entire recording by clicking on the play button below:

Agenda Notes For Affiliate Marketing Trends In 2009 Teleseminar

Introduction:  Affiliate Marketing

- Promoting other people’s products and offers
- Get paid a variety of ways:
    – Per sale
    – Per lead
    – Per click
    – Per view

- Recommended Affiliate Networks:
    – Amazon.com
    – Clickbank.com
    – Cj.com

1) The latest affiliate marketing trends in 2009

- Markets
    – Finance, Dating and Gambling remain amongst the hottest online markets for affiliate marketers
- Affiliate Networks
    – Clickbank.com & cj.com – will continue to be an important affiliate network for internet marketers
    – Amazon.com – There will be a renewed focus on consumer product marketing
- New Affiliate Networks
    – Shopzilla.com which offers comparison shopping and pays out on a CPC basis similar to Google AdSense
    – eBayPartnerNetwork.com – Pays based on CPA ($1 to $50) depending on quantity and quality of traffic. Predict a rise in eBay traffic especially during bad economic times

2) Cost-Per-Action Networks: What is CPA? CPA Opportunities for 2009

CPA stands for Cost-Per-Action

CPA Networks

- Highly Competitive (not for the faint hearted)
- Get to know your Affiliate Manager
- CPA Networks WILL TRACK the quality of your traffic
- International affiliates can apply
- Mainly USA offers
- Some pre-screen applications
- Don’t use black-hat methods

List of Top CPA Networks

- Affiliate.com
- HydraNetwork.com
- NeverBlue.com
- Market Leverage.com
- Clickbooth.com
- MaxBounty.com
- AzoogleAds.com
- Copeac.com

3) How to get approved by ANY CPA Network

Ensure you have a quality website for review
Ensure you have a valid phone number
If they reject you, be sure to call them up to show you are serious
If they ask you how to plan to promote CPA offers, tell them you will use PPC advertising

4) Crucial online marketing skills for affiliate marketing success
- Keyword research
- Traffic Generation – Search Engine Marketing (SEO & PPC), Social Media Marketing (Facebook, Twitter)
- Web Design – Ability to create attractive landing pages
- List Building – More and more CPA offers allowing e-mail marketing

5) Question and Answers

Feel free to leave your comments and thoughts!

Fabian

Planning For Online Success In 2009 Teleseminar Notes

Agenda

1) How to Set Realistic Online Goals

Time: Need to set aside a couple of hours a day

Money: Purchase domains, drive traffic (PPC), purchase tools, web templates,

Recommended Website Creation Tool:
http://www.xsiteprosoft.com

Resources: Your knowledge, tools, software, education

Steps to follow:
1) Perform a self-audit first.
2) Choose an appropriate online business model.
3) Set realistic goals and stick to it.
4) Get someone to be accountable and check on your progress
5) Participate in ALL WIA teleseminars

Adopt a continous learning mindset (Master your niche!)

Remember – "The more your learn, the more you EARN!"

2) What Online Marketing Skills You Absolutely MUST Focus On

Essential Skill #1 – Keyword Research

Recommended Keyword Tools

1) Free AdWords Tool

http://www.freeadwordstool.com

2) Free Wordtracker Tool

http://www.freewordtrackertool.com

3) Google Search-Based Keyword Tool

http://www.google.com/sktool

4) Google Insights For Search

http://www.google.com/insights/search

5) Spy Fu

http://www.spyfu.com

6) Microsoft adLab

http://adlab.microsoft.com (demographic data e.g. gender, age etc.)

Essential Skill #2 – Traffic Generation – PPC or SEO

Search Engine Fact: 80% new visitors use search
Social Media – FaceBook, Twitter
E-mail Marketing

Essential Skill #3 – List Building

Grow list of subscribers and customers

3) Hottest Trends and Predications in 2009 for Online Marketers

Trend #1 – Personalised Marketing vs. Mass Market Marketing
Trend #2 – Free Traffic Methods – SEO, Social Media
Trend #3 – Rise of Cost Per Action Networks
Trend #4 – Continued Growth of Affiliate Marketing

(I’ll be attending Affiliate Summit in Las Vegas next, a sell-out event, thanks to my friend Anik Singal of AffiliateClassroom.com. Will keep you updated on the latest affiliate marketing news!)

4) How to Research for Profitable Online and Offline Market Opportunities

Online: Consumer Trends – amazon.com, pulse.ebay.com, clickbank.com

Offline: Magazines, Local News, Yellow Pages (local business marketing)

Feel free to leave your comments and thoughts!

Fabian

Some have hailed this as 2009’s Hottest Biz-Opp!

What I want to do is share my views about it…

First, I want to be up-front with you… I believe this new biz-opp IS in fact an online MLM opportunity.

(So if you are offended by the mere mention of MLM, I suggest you stop reading this post now)

But if you are open to exploring what this is all about (just as I am doing), then continue reading…

In my opinion, while others tend to evaluate an opportunity based on its compensation plan, I prefer to evaluate ANY opportunity based on the following criteria:

1) Quality of the product – Whether the product is of superior quality compared with similar offering?

2) Price of the product – Is the product over-priced compared with similar offering?

3) Product usage – Will I ever use the product in my online business?

In my opinion, it is difficult to sustain any profitable venture with a product or service that is over-priced, of low value and of low usage.

At this point, however, I’m afraid I can’t offer you a conclusive view on the quality of this venture since it is only in pre-launch.

(The actual launch will take place in 7 days time)

But what I can conclude for now is that like most MLM systems, the earlier you ’secure’ your position, the higher the chance you’ll walk away with a genuinely profitable compensation (relative to your investment) – even if it is for a short period of time.

So what I did just a short while ago was sign-up for an early pre-launch position.

Important Note: I’m not endorsing this opportunity nor putting my reputation on the line at this point in time as I do not have sufficient information to make an informed opinion.

However, what I do know is that the guys behind this venture are the creators of GetResponse, one of the World’s leading autoresponder systems.

So I expect this new venture to be a class act.

If it turns out otherwise, I’ll be the first to let you know.

In any case, like me, you have nothing to lose by keeping an open-mind on this opportunity.

what I do recommend is you find out what this venture is all about AND secure an early pre-launch position like I did, so in the event this turns out to be a really great opportunity, you’ll be in an advantageous position right from the start.

Here’s the link to the website:

http://moreinfo.webprosperity.com

I’ll keep you posted on more details as I receive them.

It was a sell-out event, with close to 300 people from all walks of life attending this event.

Despite the doom and gloom all around the World, one economy is still robust as ever – The Internet Economy!

The fact that anyone with a laptop computer and internet connection can gain access to the Internet Economy offers great hope to many that there’s more than one way to make a living – and certainly you don’t have to depend on a J.O.B. for income.

I’ve created a special photo gallery that captured the spirit, friendship and fun amongst the participants and Speakers during the 3 days:

http://www.asiainternetacademy.com/aic2008

Enjoy! 

Apart from looking professional, a major benefit of using a shortcut URL is it brands your domain rather than the merchant’s domain.

So instead of using a redirect URL service like tinyURL.com to shorten a long affiliate URL for example:

http://www.amazon.com/gp/product/0307353133?ie=UTF8&tag=bizsuccessonl-20 

… to promote the 4-Hour Work Week book by Tim Ferris, you can simply create a shorter URL like: 

http://www.fabianlim.name/go/4hourworkweek 

,,, to redirect to the same Amazon.com URL.

The free URL re-direction wordpress plug-in is called GoCodes.

For download and installation instructions for GoCodes wp-plugin, visit:

http://www.fabianlim.name/go/gocodes

According to Matt Cutts, Google Engineer, canonicalization is the "process of picking the best url when there are several choices, and it usually refers to home pages." 

Cutts continues to explain that "…when Google “canonicalizes” a url, we try to pick the url that seems like the best representative from that set."

So for example, the search engines consider fabianlim.name, www.fabianlim.name and  fabianlim.name/index.php to be different web pages, even though they all serve up the same content.

This results in a link popularity "split" between URLs and will affect the effectiveness of your search engine optimization efforts.

One solution to fix this problem is to perform a 301 redirect via the use of htaccess.

Two versions of the .htaccess solution exist, a generic and non-generic solution.

First, try the generic version because it does not require any modification of the code at all. 

If the generic version does not work, you can try the non-generic version.

If your website already has a .htaccess file on the server, I strongly recommend  first you create a backup version of the file on your local computer in case you mess up the codes accidentally.

So, to redirect the non-www version of your URL to the www version,  copy and paste one of the two 3-line codes below into an empty text file and name the text file as htaccess.txt:

Version 1 (Generic Version)

(More user-friendly especially if you have multiple websites since you don’t need to insert your domain URL into the code below)

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.
RewriteRule (.*) http://www.%{HTTP_HOST}/$1 [R=301,L]

Version 2 (Non-Generic Version)

(Be sure to change example.com to your domain name and be careful NOT to add/delete spaces or add/remove any of the symbols in the code)

RewriteEngine On
RewriteCond %{HTTP_HOST} ^example.com
RewriteRule (.*) http://www.example.com/$1 [R=301,L]

Note: For either versions to work, Apache mod_rewite needs to be enabled by your web host

Upload this htaccess.txt file onto your web directory (typically public_html for cPanel servers).

Change the file name from htaccess.txt into .htaccess (i.e. place a dot in front of htaccess).

Test the results of this change by typing the non-www version of your domain using a web browser.

If the above steps have been implemented correctly, the non-www version will redirect to the www verion of your domain.

That’s all to it!

It’s called the Google Search-Based Keyword Tool.

You do not need to be signed-in to Google AdWords to use this tool, however, when you are signed-in, "the Search-based Keyword Tool will base its results on your website, examine the keywords you’re already using, and filter out any potential duplicates so that it only recommends new keyword ideas."

A neat little-known feature of this tool is the ability to research top category keywords – by clicking on the Or see top keywords across all categories link at the bottom of the page.

You can extract up to 800 category keywords!

Another useful feature is the ability to extract geo-targeted keywords.

You can change the country settings by clicking on Settings on the top right of the page.

Here is the link to Google’s search-based keyword tool:
http://google.com/sktool

Enjoy!

AIC 2008 will be held at the Singapore Management University in downtown Singapore.

So mark your calendar from 5 to 7 December 2008 for 3 full days of internet marketing discussion, networking and FUN!

This year, I’m fielding an "All-Star" cast of successful Asia internet marketers, 9 ordinary people with an extraordinary quest for success.

Internet marketing in Asia has evolved to a fairly mature level, with many local Asians achieving a four, five and even six-figure monthly income online.

Asia Internet Congress 2008 is a celebration of asian internet marketing success – and a tribute to the local internet entrepreneurs who braved criticism, disbelief and perhaps even false accusation, to rise above all negativity to demonstrate that making a living online is truly possible indeed.

You can view the complete profile of the AIC Speakers who will be speaking at this event:

- Jo Han Mok
- Patric Chan
- Jaz Lai
- Benjamin Wee
- Eugene Ang
- Alvin Phang
- Virpi Trevonen
- Ian Del Carmen
- Fabian Lim

We are offering a very special and affordable early-bird pricing till 15 November 2008! 

So hurry and secure a seat at Asia’s finest internet marketing seminar!

Visit the official website now: Asia Internet Congress 

Fabian

These slides, prepared by John Mueller, a Google Webmaster Trends Analyst served to debunk (i.e. clarify) several popular myths with regards to search engine optimization do’s and don’ts.

Amongst the most popular myth clarified is that concerning "duplicate content penalty".

View the entire slide presentation below to learn about Google’s position on this myth and many others!
 

The most interesting question I received is:

"Will I learn anything new about PPC that I don’t already know?"

Let’s put it this way…

… I consider myself an authority on Pay Per Click marketing, yet I have found several sections in PPC Classroom insightful and useful.

For example, this course covers in depth with specific examples how to tap Google’s Content Network, a much cheaper traffic source, to locate and promote profitable products.

This secret alone is worth the price of the entire course!

Unlike many people who think they know everything about eveything, I have a CLEAR objective when I purchase resources…

… That is to pick up just ONE NEW SOLID STRATEGY.

That’s it!

If I learn a new strategy and successfully apply it on my online business then the resource has paid for itself.

If you want to succeed online, you have to STOP looking at resources from a COST perspective.

I’ve invested over USD10,000 in NEW resources this year alone – and my investment has reaped many times this amount already, because I KNOW things that my competitors don’t…

… and this puts me at a significant ADVANTAGE in the markets I’m competing in.

Here are top two sections where I think PPC Classroom 2.0 shines:

1) Market Research

PPC Classroom shows you precise techniques on selecting profitable products in ClickBank and CJ, including what specific indicators to look for.

2) Landing Page Set-up And Templates

PPC Classroom again provides real ‘live’ examples of profitable landing page designs and walks you through the design logic.

You are also provided a number of landing page templates to use.

Finally, PPC Classroom 2.0 is not some crummy ebook.

It is a web-based training resource focused on helping you take your PPC affiliate marketing to the next level.

And did you know PPC Classroom 1.0 released one year ago cost USD495 while Version 2.0 costs a mere USD77?

I have both versions and both are among the BEST PPC marketing resources out there today!

I strongly recommend you take a close look at what PPC Classroom 2.0:

http://www.fabianrecommends.com/ppc