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	<title>FaceReviews: Facebook Applications Reviews and Facebook News</title>
	
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		<title>Facebook Chat Emoticons Added</title>
		<link>http://feedproxy.google.com/~r/facereviews/~3/1nknYgv0ZhQ/</link>
		<comments>http://facereviews.com/2012/06/20/facebook-chat-emoticons-added/#comments</comments>
		<pubDate>Thu, 21 Jun 2012 05:00:43 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Applications]]></category>
		<category><![CDATA[Facebook Chat]]></category>

		<guid isPermaLink="false">http://facereviews.com/?p=1784</guid>
		<description><![CDATA[Facebook just pushed live the Chat Emoticons. While this might not seem like a big deal; it does allow people to express themselves quickly. This will become increasingly important as facebook expands to a younger audience. To access the Facebook chat emoticons simply click on the smiley emoticon at the bottom of the chat box. [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://facereviews.com/wp-content/uploads/2012/06/Facebook-Chat-Emoticons.jpg" class="alignleft" width="256" height="285" />Facebook just pushed live the Chat Emoticons. While this might not seem like a big deal; it does allow people to express themselves quickly. This will become increasingly important as facebook expands to a younger audience. </p>
<p>To access the Facebook chat emoticons simply click on the smiley emoticon at the bottom of the chat box. </p>
<p>The coolest emoticon is the &#8220;Like&#8221; emoticon with a thumbs up&#8230; Too bad they did not add a thumbs down. <img src='http://facereviews.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>Facebook IPO Filing Coming Wednesday</title>
		<link>http://feedproxy.google.com/~r/facereviews/~3/vU1vddOyqN8/</link>
		<comments>http://facereviews.com/2012/01/31/facebook-ipo-filing-coming-wednesday/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 05:31:31 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook IPO]]></category>
		<category><![CDATA[Facebook News]]></category>

		<guid isPermaLink="false">http://facereviews.com/?p=1763</guid>
		<description><![CDATA[What a long time coming this has been. It appears that Facebook is going to file for its IPO on Wednesday. According to IFR It is looking like they are starting with raising approximately $5 billion in this offering. Indications are that they are going to start small and then move up with 5 Billion [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://facereviews.com/wp-content/uploads/2012/01/Facebook-IPO.jpg" alt="Facebook IPO" title="Facebook-IPO" width="283" height="209" class="alignleft size-full wp-image-1766" />What a long time coming this has been. It appears that Facebook is going to file for its IPO on Wednesday.  </p>
<p>According to <a href="http://www.ifre.com/facebook-readies-to-file-us$5bn-ipo-could-grow/20046277.article" title="Facebook IPO SEC Filing" target="_blank">IFR</a> It is looking like they are starting with raising approximately $5 billion in this offering. Indications are that they are going to start small and then move up with 5 Billion ($5B)</p>
<p>Facebook is expected to file to raise $5bn in a preliminary IPO prospectus on Wednesday morning, which while less than anticipated could be increased to satisfy investor demand, according to sources close to the deal. Previous reports had put it seeking ~ $10 billion, so this initial 5 billion number seems pretty low.</p>
<p>The smaller deal size reflects a decision to start with a conservative base number before deciding whether to increase.</p>
<p>If things move smoothly with the SEC’s review, it appears that Facebook will go public sometime in May. So springtime will be rife with speculation around everything Facebook. No matter what happens; most likely the demand for this offering will be unprecedented. </p>
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		<title>XGames Fail over DQ of Skier for Wearing Sarah Burke Armband</title>
		<link>http://feedproxy.google.com/~r/facereviews/~3/84GgnzwqbWM/</link>
		<comments>http://facereviews.com/2012/01/29/xgames-fail-over-dq-of-skier-for-wearing-sarah-burke-armband/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 01:24:58 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook Pages]]></category>

		<guid isPermaLink="false">http://facereviews.com/?p=1741</guid>
		<description><![CDATA[XGames simply refuses to talk about the specific circumstances and reasons for why they chose to disqualify Womens Skier X Final participant Langely McNeal. According to what we have heard it was over the fact that she was wearing a tribute band to Sarah Burke. I am stunned by this on several levels. It appears [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://facereviews.com/wp-content/uploads/2012/01/langely-mcneal-skierx.jpg"><img src="http://facereviews.com/wp-content/uploads/2012/01/langely-mcneal-skierx.jpg" alt="XGames disqualifies Langely McNeal for the lamest reason ever" title="langely-mcneal-skierx" width="316" height="238" class="alignleft size-full wp-image-1745" /></a>XGames simply refuses to talk about the specific circumstances and reasons for why they chose to disqualify Womens Skier X Final participant Langely McNeal. According to <a href="http://unofficialnetworks.com/langley-mcneal-disqualified-games-skier-wearing-sarah-burke-arm-band-story-games-71515/" target="_blank">what we have heard</a> it was over the fact that she was wearing a tribute band to Sarah Burke. </p>
<p>I am stunned by this on several levels. It appears to be the weakest DQ that I can ever remember and they are trying to silence controversy surrounding the decision. It all feels very hypocritical to me.</p>
<p>Now they keep making bad social media decisons on top of an original bad event decision by simply trying to silence the issue and removing all posts to their facebook wall asking for a public explanation and a link to the <a href="http://www.facebook.com/groups/295952967129015/" title="Facebook group" target="_blank"><strong>facebook group</strong></a> that is supporting Langely. XGames has to know that they are wrong and they are trying to silence the public. Guess what guys&#8230; too late for that. By agreeing to have a facebook page you have to deal with the good and the bad of social media as a platform&#8230; not only when it suits you to pimp your event positively.</p>
<p>I anxiously await to see how their pr and organizers decides to handle this. My gut tells me not well based on what I am seeing on their facebook page. Here is Langely&#8217;s Facebook profile photo with her showing some love to Sarah.</p>
<p><img src="http://facereviews.com/wp-content/uploads/2012/01/langely-mcneal-xgames.jpg" alt="" title="langely-mcneal-xgames" width="414" height="430" class="alignleft size-full wp-image-1748" /> Time will tell how this all works itself out on the social front. I was not going to write this blog post about this whole situation until they repeatedly deleted every post I made on their facebook page. The posts were actually quite nice but pointed out that we expected answers. I guess they wanted to silence me but luckily I live in the USA where free speach is a constitutional right. I even warned them if they kept deleting my post I was going to be forced to write this blog post&#8230; So here we are, and my thoughts are with the Burke family in this time of loss. </p>
<p>As a parting note, I am involved in this partially because Langely is a friend of mine and is a world class human who always has her heart in the right place and XGames obviously does not.  </p>
<p>UPDATE: The <a href="http://www.denverpost.com/extremes/ci_19848666" target="_blank">Denver Post</a> weighs in on the situation with more details about the disqualification.</p>
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		<title>7 Tech Trends to Watch for in 2012</title>
		<link>http://feedproxy.google.com/~r/facereviews/~3/CM2jlz4pIFc/</link>
		<comments>http://facereviews.com/2012/01/04/7-tech-trends-to-watch-out-for-in-2012/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 08:14:24 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[Facebook Applications]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://facereviews.com/?p=1715</guid>
		<description><![CDATA[Whats Next in Tech for 2012? This is a question that I have been kicking around with some of my peers for the past month or so. There are many trends occurring in the mobile space, in the social space and in the commerce space that are fundamentally changing how consumers and users interact, share [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://facereviews.com/wp-content/uploads/2012/01/rumford-robot.jpg" alt="" title="rumford-robot" width="200" height="275" class="alignleft size-full wp-image-1718" />Whats Next in Tech for 2012? This is a question that I have been kicking around with some of my peers for the past month or so. There are many trends occurring in the mobile space, in the social space and in the commerce space that are fundamentally changing how consumers and users interact, share and complete transactions. </p>
<p>One thing to keep in mind is how both Apple IOS and Android are rapidly gaining in the number of handsets activated daily. As more and more consumers upgrade to smart phones and as technology costs drop, opportunity rises in the ways that new use cases can have huge consumer and business impact.</p>
<p><strong>7 Tech Trends to watch out for in 2012</strong></p>
<p>1. In-app purchasing from mobile apps becoming more common and will jump above 99 cents in many cases.</p>
<p>2. Digital goods becoming perceived as a more normal way to pay for entertainment</p>
<p>3. Social recommendation engines for products</p>
<p>4. Customer service increasing its Mobile touch points with consumers</p>
<p>5. Social Identity and ranking becoming more like your credit score</p>
<p>6. Location aware apps for connecting merchants with virtual fence technology</p>
<p>7. Your facebook identity connecting with your purchasing history across the web and in the real world</p>
<p>While I could have made this list much longer, I have chosen these 7 tech trends as what I see coming to reality in the year 2012. </p>
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		<title>iPhone Drinking Game: Where’s Cuppy?</title>
		<link>http://feedproxy.google.com/~r/facereviews/~3/ZqsLWOrrHaI/</link>
		<comments>http://facereviews.com/2011/06/18/iphone-drinking-game-wheres-cuppy/#comments</comments>
		<pubDate>Sat, 18 Jun 2011 16:33:33 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[iphone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[social games]]></category>

		<guid isPermaLink="false">http://facereviews.com/2011/06/18/iphone-drinking-game-wheres-cuppy/</guid>
		<description><![CDATA[New iPhone Social Game: Where&#8217;s Cuppy? The game is fun and simple. Download the iPhone app and snap a pic of you and your friends with you plastic red cup. Simple. Stupid. Pointless and Fun as hell. So grab a Sharpie marker&#8230; draw Cuppy&#8217;s face on the Cup and start taking pics. The photos of [...]]]></description>
			<content:encoded><![CDATA[<p>New iPhone Social Game: <a href="http://www.wherescuppy.com"><strong>Where&#8217;s Cuppy?</strong></a> The game is fun and simple. <a href="http://itunes.apple.com/app/wheres-cuppy/id443217873?mt=8"><strong>Download the iPhone app</strong></a> and snap a pic of you and your friends with you plastic red cup. Simple. Stupid. Pointless and Fun as hell. So grab a Sharpie marker&#8230; draw Cuppy&#8217;s face on the Cup and start taking pics.</p>
<p>The photos of Cuppy can be shared on Twitter and Facebook. There are <a href="http://lockerz.com/wherescuppy/">leader boards for 9 Categories</a> of Cuppy Photos. The <a href="http://lockerz.com/wherescuppy/109226164">pics are funny</a> and this game is a great icebreaker at parties, the beach, the dorm, bars and while playing beer pong.</p>
<p>There is also a <a href="http://lockerz.com/wherescuppy/map">cool map</a> that shows all the places that Cuppy has had his photo taken. The app also has some cool photo filters.</p>
<p><object id="vp1U8Umi" width="432" height="240" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000"><param name="movie" value="http://static.animoto.com/swf/w.swf?w=swf/vp1&#038;e=1308413629&#038;f=U8UmicrtGImboEnj4CaWPQ&#038;d=34&#038;m=b&#038;r=360p&#038;volume=100&#038;start_res=360p&#038;i=m&#038;options="></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed id="vp1U8Umi" src="http://static.animoto.com/swf/w.swf?w=swf/vp1&#038;e=1308413629&#038;f=U8UmicrtGImboEnj4CaWPQ&#038;d=34&#038;m=b&#038;r=360p&#038;volume=40&#038;start_res=360p&#038;i=m&#038;options=" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="432" height="240"></embed></object>
<p>Download the App <a href="http://itunes.apple.com/app/wheres-cuppy/id443217873?mt=8">in iTunes</a> now</p>
<p>Here are a few pics from the Where&#8217;s Cuppy iPhone app.<br />
<a href='http://itunes.apple.com/app/wheres-cuppy/id443217873?mt=8' alt='wherescuppy-iphone-game.jpg' title='wherescuppy-iphone-game.jpg'><img src='http://facereviews.com/wp-content/uploads/2011/06/wherescuppy-iphone-game.jpg' alt='wherescuppy-iphone-game.jpg' /></a></p>
<p>Follow <a href="http://twitter.com/WheresCuppy"><strong>WheresCuppy on Twitter</strong></a><br />
<a href="http://www.facebook.com/pages/Wheres-Cuppy/172243742837609">Where&#8217;s Cuppy on Facebook</a></p>
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		<item>
		<title>Win this Cool Guitar on Plixi from Patrick Stump</title>
		<link>http://feedproxy.google.com/~r/facereviews/~3/OWOuMJa_WEU/</link>
		<comments>http://facereviews.com/2011/04/01/win-this-cool-guitar-on-plixi-from-patrick-stump/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 18:53:28 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[Plixi]]></category>

		<guid isPermaLink="false">http://facereviews.com/2011/04/01/win-this-cool-guitar-on-plixi-from-patrick-stump/</guid>
		<description><![CDATA[Check out this Cool Guitar Giveaway on Plixi. It looks like a photo contest where you upload a photo with the hashtag #patrickstump to Plixi.com Patrick Stump from Fall Out Boy has a new solo EP called Truant Wave. So upload your photo of you in your spotlight showing what you do best to be [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://facereviews.com/wp-content/uploads/2011/04/guitar.png' alt='Win this guitar from Patrick Stump' /></p>
<p>Check out this Cool Guitar Giveaway on Plixi. It looks like a photo contest where you upload a photo with the hashtag #patrickstump to <a href="http://plixi.com">Plixi.com</a></p>
<p>Patrick Stump from Fall Out Boy has a new solo EP called Truant Wave. So upload your photo of you in your spotlight showing what you do best to be entered to win this Stump-O-Matic guitar.</p>
<p>You can see all the cool photos that have been entered in this live photo stream here: <a href="http://plixi.com/live/patrickstump">www.plixi.com/live/patrickstump</a></p>
<p>Details of the photo contest are here:<br />
<a href='http://blog.plixi.com/photo-contest-win-this-guitar-from-patrick-stump/' title='Plixi photo contest'><img src='http://facereviews.com/wp-content/uploads/2011/04/patrick-stump-live.jpg' alt='Plixi photo contest' /></a></p>
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		<item>
		<title>facebook f8 live event</title>
		<link>http://feedproxy.google.com/~r/facereviews/~3/mH2IreTDIkU/</link>
		<comments>http://facereviews.com/2010/04/21/facebook-f8-live-event/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 15:59:15 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook f8 platform]]></category>

		<guid isPermaLink="false">http://facereviews.com/2010/04/21/facebook-f8-live-event/</guid>
		<description><![CDATA[I have been at every facebook f8 event and lots of the early developer garages; unfortunately my startup work at TweetPhoto has me buried and I cant attend. you will see tons of new product announcements. my thoughts are &#8220;like&#8221; and &#8220;geo places&#8221; and checkin with iphones are my predictions. Looks like keychain tokens as [...]]]></description>
			<content:encoded><![CDATA[<p>I have been at every facebook f8 event and lots of the early developer garages; unfortunately my startup work at <a href="http://tweetphoto.com">TweetPhoto</a> has me buried and I cant attend.</p>
<p>you will see tons of new product announcements. my thoughts are &#8220;like&#8221; and &#8220;geo places&#8221; and checkin with iphones are my predictions. Looks like keychain tokens as well</p>
<p>1500 people will be there; these events rock and facebook does it first class.</p>
<p>if you want to see all the great stuff happening at facebooks f8 live stream and tracks here </p>
<p>facebook f8 watching it stream live <a href="http://apps.facebook.com/feightlive/">http://apps.facebook.com/feightlive/</a></p>
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		<title>NYC Social Media Event for Business</title>
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		<comments>http://facereviews.com/2009/11/09/nyc-social-media-event-for-business/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:42:08 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://facereviews.com/2009/11/09/nyc-social-media-event-for-business/</guid>
		<description><![CDATA[Gravity Summit NYC is an event that I am producing on November 16. This event is unlike most social media events as it is focused on the business world with real case studies and best practices from brands that are doing it right. Register NOW 8:30 AM — Registration &#8211; Prepare for the day (please [...]]]></description>
			<content:encoded><![CDATA[<p><img align = "left" img src='http://facereviews.com/wp-content/uploads/2009/11/gravity-summit125.jpg' alt='gravity summit' /><strong><a href="http://www.gravitysummit.com">Gravity Summit NYC</a></strong> is an event that I am producing on November 16. This event is unlike most social media events as it is focused on the business world with real case studies and best practices from brands that are doing it right.</p>
<p><strong><a href="https://rumford.wufoo.com/forms/gravity-summit-nyc-social-media-entertainment/">Register NOW</a></strong></p>
<p>8:30 AM — Registration &#8211; Prepare for the day (please be on time) Join us for a scrumptious breakfast and lots of networking.</p>
<p>9:00 AM — Welcome and Introduction Co—Hosts: Beverly Macy, Rodney Rumford<br />
Setting the stage for a full day, we’ll introduce the core concepts of social media and review the speaker agenda. The take aways from this event will provide the attendees with the knowledge, perspectives and insights to the next wave of effects Twitter, social media and the real-time marketing are having on business.</p>
<p>9:10 AM — Social Media Marketing Overview, Beverly Macy, Gravity Summit<br />
Beverly teaches Social Media Marketing at UCLA and works with clients at all levels to understand how social media tools fit into the traditional Integrated Marketing plan. She will discuss the social media marketing landscape, giving best practice examples of how major brands are using Social Media as a fast, efficient, and relatively low-cost way to get their message directly to an audience. Learn how companies from all industries are changing the ways in which they engage with their customers and associates.</p>
<p>9:20 AM &#8211; AM Keynote VML Inc., Mike Lundgren – Partner, Director Innovation Strategy– “How Social Media is affecting advertising and branding”<br />
VML is a preeminent Young and Rubicam Brands partner company that was recently named a Leader in the Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009. Mike Lundgren has been providing insights and thought leadership on emerging trends and disruptive technologies and innovation to the industry for many years and is a highly sought-after speaker on this topic. With advertising and the new technologies grabbing an ever greater share of the total advertising dollar, the need for accountability is greater now than ever. Join Mike for this bird’s eye view of how agencies are working with brands to implement social media campaigns to help ensure the best visibility in the market for the client and how this is affects businesses today.</p>
<p>9:40 AM &#8211; Syfy &#8211; Matthew Chiavelli, VP, Broadband &#038; Mobile</p>
<p>Syfy has traditionally had a huge presence at Comic-Con San Diego, but took a different approach in July 2009 following the channel’s rebrand earlier that month.  Part of Syfy’s presence was a free iPhone application that served as a Syfy companion piece allowing visitors at the convention to share their photos from the con as well as follow Syfy’s latest news coverage during the event.  Hear Matthew discuss his role in the Syfy presence at Comic-con and the creation of the Syfy Comic-Con app.</p>
<p>10:05 AM – Twitter for Dummies, Laura Fitton, Author<br />
Twitter has changed everything. Even businesses not using Twitter are affected by it because their clients, customers, partners, and competitors may already be in the “Twitterverse”. Called by some Twitter’s original Cinderella story or a “Queen” of Twitter, Laura “@Pistachio” Fitton is the founder of www.oneforty.com. Credited with explaining Twitter’s business value to Guy Kawasaki and dozens of other tech leaders, she’s been speaking professionally about the business use of Twitter since October 2007, and launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.</p>
<p>10:25 AM &#8211; Networking Break</p>
<p>10:45 – AdWeek, Brian Morrisey, Digital Editor<br />
Brian is the digital editor at Adweek, where he writes about innovative, effective ways companies reach consumers through digital channels. He’s reported on digital advertising for eight years for publications such as DM News, ClickZ and Silicon Alley Reporter. Find out how the industry views these changes from a 3rd party perspective. Who’s doing it right and what lessons can be learned by your business?</p>
<p>11:05 – Deep Focus, Ian Schafer, CEO<br />
Deep Focus is the visionary creator of the “MadMen Yourself” social campaign for AMC’s hit series MadMen. Ian Schafer, President and Founder of Deep Focus, has been consistently redefining the way entertainment properties are marketed online. In 2002, Ian founded Deep Focus to bring a holistic suite of marketing and promotional solutions to the entertainment industry. Deep Focus’ current clients include America Online, Dimension Films, HBO, MGM, Universal Music Group, 20th Century Fox, and many others.</p>
<p>11:25 – Current Media, David Neuman, President of Programming<br />
The Internet and social media has dramatically changed the landscape on how independent content producers can get exposure. Find out how Current Media has approached the new media market hat is about what’s going on in your world: all the things you and your friends are actually interested in — that you won’t find on any other news site or cable TV channel. David Neuman is Current’s President of Programming, overseeing content on three television networks (US, UK/Ireland, and Italy), as well as the original video featured on www.current.com. Neuman leads a team of over 200 creative personnel based mainly in San Francisco.</p>
<p>11:45 &#8211; Twitter &#038; PhotoSharing to Drive Business Results, Rodney Rumford, Gravity Summit<br />
Rodney is a major force in the social media world today. He will discuss Twitter as a Business Tool; how you choose to use that tool will be determined by what you want to use it for: ie. news distribution, customer service, sales, branding, extending product awareness, product launches, promotion, relationship building, etc. He is also the CEO of TweetPhoto, a new photo sharing service and will discuss the value of photo sharing in customer engagement.</p>
<p>12:05 —Bing, Paul Yiu, Group Program Manager – “Amplifying Twitter’s Value with Search”<br />
A new era of search is emerging as real-time data from platforms like Twitter and Facebook integrate with search algorithms to build a smarter, more cohesive hierarchy of social content. As search begins to curate the real-time fire hose, businesses now have a unique opportunity to monitor awareness and the zeitgeist of conversation bubbling up around their brand. Paul Yiu, the lead program manager behind Bing’s recently announced integration with Twitter, will share how businesses can leverage the valuable conversations around their brand by using search to surface important trends and buzz-worthy topics from the Twittersphere.</p>
<p>12:30 – Networking Lunch</p>
<p>1:30 BUSINESS CASE STUDIES<br />
The sudden emergence of social media has been happening for the last couple of years, but the importance of building communities online for brand awareness and increased revenue generation is just coming into focus. These speakers will explore the art of managing social communities and how this relates to media relations, customer service, and employee interaction with social media. They will also discuss the best practices as well as the lessons learned as they have ventured out into the new social media realm.</p>
<p>1:30 – Case Study Domino’s, Ramon deLeon, COO, Domino’s Chicago<br />
1:45 &#8211; Case Study The Roxy Theater, Nic Adler, Owner<br />
2:00 &#8211; Case Study Operation Smile, Renee Hamilton (former) Social Media Manager<br />
2:15- Case Study TurboTax, Scott Gulbransen, Corporate Public Relations<br />
2:30 &#8211; Case Study The Roger Smith Hotel, Adam Wallace, Brian Simpson<br />
2:45 &#8211; Case Study, Columbia Records, Christian Schlager,  Sr. Director, Digital Marketing</p>
<p>3:00 PM – Networking Break</p>
<p>3:20 PM – PM KEYNOTE, Larry Chiang, Author, “What They Don’t Teach You At Stanford Business School” and blogger for Business Week<br />
Larry doesn’t believe the best business tips, strategies, techniques and ideas are always taught in b-school. “What They Don’t Teach You at Stanford Business School” is a sequel to a book that he did not write. The original book was written by his mentor, Mark McCormack. Larry’s blog posts for Business Week typically take an irreverent view of the technology market and the emerging “social web”, but his insights prove meaningful and helpful to businesses seeking to take a realistic view of how social media is affecting their company.</p>
<p>3:45 PM &#8211; Bringing It All Together &#8211; Which Tools to Use, How To Get Started Beverly Macy, Rodney Rumford<br />
Discussion on how you can establish strategic objectives and ROI targets for successful social media campaigns. Find out how to get started in the Social Media world and move in the right direction to meet your business objectives.</p>
<p>4:10 PM &#8211; Expert Q&#038;A<br />
Prepare to put your new knowledge into action! Your brain is going to feel very, very full.</p>
<p>4:30 PM &#8211; Adjourn</p>
<p>5:30 PM –TWEETUP /After Party at The Roger Smith Hotel – FREE and open to everyone</p>
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		<title>Facebook Jumps the Walled Garden to Twitter</title>
		<link>http://feedproxy.google.com/~r/facereviews/~3/n6mDxWs0KiU/</link>
		<comments>http://facereviews.com/2009/08/20/facebook-jumps-the-walled-garden-to-twitter/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 01:34:47 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[Facebook Pages]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[walled garden]]></category>

		<guid isPermaLink="false">http://facereviews.com/2009/08/20/facebook-jumps-the-walled-garden-to-twitter/</guid>
		<description><![CDATA[Facebook has had Twitter envy for the past 6 months.It was only a matter of time before facebook got it right and allowed actions on their site to jump over the facebook wall. Facebook just announced that you will be able to publish from facebook pages to twitter. Smart move for a variety of reason; [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook has had Twitter envy for the past 6 months.It was only a matter of time before facebook got it right and allowed actions on their site to jump over the facebook wall. Facebook just announced that you will be able to publish from facebook pages to twitter. Smart move for a variety of reason; the best of which it simply leverages a more friction free ecosystem to drive users back to facebook. I just hope that Twitter does not crush under the weight of these new flurry of tweets that are certain to come flowing from facebook. </p>
<p>This also makes Twittter even more valuable as a communication channel and will undoubtedly drive higher adoption of Twitter. Fasten your seat belts; I predict a bumpy ride.</p>
<p><strong>Here is the blog post from the facebook team.</strong> </p>
<p><strong>Publishing to Twitter from Facebook Pages</strong></p>
<p>Many people have asked us to make Facebook and Twitter work better together for those times when they want to share their content as widely as possible. We agree. Over the next few days, we will be releasing a feature that allows administrators of Facebook Pages to publish their Facebook updates to their Twitter accounts automatically.</p>
<p>Public figures, musicians, businesses and organizations of all types who&#8217;ve created Facebook Pages often want to share a status update, a photo or an event with as many of their supporters as possible. Celebrities may want to share personal news or charities may want to put out calls for help to both their Facebook fans and their Twitter followers, all at the same time.</p>
<p>If you manage a Facebook Page, you now will be able to decide whether to share updates with their Twitter followers, and you also will be able to control what type of updates to share: status updates, links, photos, notes, events or all of them. If you have multiple Pages, you will have the option to link each of those Pages to different Twitter accounts. This new feature will only link Facebook Pages to Twitter, not your individual profile. It will soon be available at http://www.facebook.com/twitter.</p>
<p>A number of celebrities and organizations on Facebook are already using this feature to publish the content on their Facebook Page to Twitter and reach a wider audience. They include Dane Cook, LIVESTRONG, The World Wildlife Fund, and the NBA, WNBA and D-League.</p>
<p>We are always looking to make it easy for you to use Facebook with your favorite websites and applications. Facebook Connect allows you to bring your Facebook profile with you across the Web. We recently worked with Yahoo to integrate your Facebook experience into Yahoo&#8217;s new homepage; we&#8217;ve built our own Firefox and iPhone applications in-house; and we built tools to help you bring your content from YouTube, Hulu and other sites into your Facebook profile.</p>
<p>Twitter was a natural next step to link with Facebook Pages because it is a powerful tool for broadcasting short messages widely.<br />
<img src='http://facereviews.com/wp-content/uploads/2009/08/twitter-facebook-pages.jpg' alt='Twitter publishing via facebook pages' /><br />
I was able to build this new feature from start to finish as a summer engineering intern. Next month I&#8217;ll head back to school, but I&#8217;m excited to see my work here live on through all of the people who now will both share on Facebook and tweet on Twitter right from their Facebook Pages.</p>
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		<title>Michael Jackson and Facebook: U Can’t Beat It</title>
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		<comments>http://facereviews.com/2009/07/07/michael-jackson-and-facebook-u-cant-beat-it/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 05:02:12 +0000</pubDate>
		<dc:creator>Rodney Rumford</dc:creator>
				<category><![CDATA[Facebook News]]></category>

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		<description><![CDATA[Here is a quick rundown of the final stats after today&#8217;s Michael Jackson Memorial service for the King of Pop. You were able to see users status updates that were entered on the CNN site and connected back to users facebook accounts. At one point in the morning users were posting Approx 6,000 status updates [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://facereviews.com/wp-content/uploads/2009/07/michaeljackson-facebook.jpg' alt='Micael Jackson, Facebook and CNN all connect for memorial service' />Here is a quick rundown of the final stats after today&#8217;s Michael Jackson Memorial service for the King of Pop. You were able to see users status updates that were entered on the CNN site and connected back to users facebook accounts. At one point in the morning users were posting Approx 6,000 status updates per minute. </p>
<p>There were a total of about 1 million users posting approximately 800,000 status updates on Facebook related to the live online broadcasts by CNN, E! Online, ABC and MTV of the Michael Jackson memorial service. Here is a breakdown by website:</p>
<p><strong>CNN:</strong><br />
733,000 status updates<br />
759,000 Facebook users viewing broadcast<br />
6,000 updates/minute at the peak</p>
<p><strong>E! Online:</strong><br />
9,000 status updates<br />
87,000 Facebook users viewing broadcast</p>
<p><strong>ABC:</strong><br />
48,000 status updates<br />
97,000 Facebook users viewing broadcast</p>
<p><strong>MTV:</strong><br />
5,000 status updates<br />
21,000 Facebook users viewing broadcast</p>
<p>For context, there were 1.8 million Facebook status updates with the word “Obama” on Inauguration Day in the U.S. – an event that was broadly publicized for months leading up to it. I find it interesting that MTV the station that launched Michael Jackson into video stardom is at the bottom of the pile here; it&#8217;s because MTV has strayed too far from thier roots of music and have dived into the minutia of really bad reality programming.</p>
<p>Additionally&#8230;<br />
•       The Michael Jackson page <a href="www.facebook.com/michaeljackson">www.facebook.com/michaeljackson</a> has grown to have nearly 7 million fans, possibly making it the largest single following of any public figure on the Web and 1 million more than President Obama’s page on Facebook<br />
•       The free Michael Jackson glove virtual gift is the most popular in Facebook history with over 800,000 given away<br />
•       The Michael Jackson memorial GroupCard received signatures from Facebook users around the world</p>
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