fan foundry – how customers happen https://fanfoundry.com/ Tuning the people/process/info stack for better sales, marketing, service. Fri, 05 Jul 2024 15:07:38 +0000 en-US hourly 1 https://i0.wp.com/fanfoundry.com/wp-content/uploads/2020/02/cropped-FF-Favicon-0320-sm-1.png?fit=32%2C32&ssl=1 fan foundry – how customers happen https://fanfoundry.com/ 32 32 10583853 Define: “Sender’s Remorse” https://fanfoundry.com/define-senders-remorse-asking-for-a-friend/ https://fanfoundry.com/define-senders-remorse-asking-for-a-friend/#respond Thu, 16 Apr 2020 14:39:34 +0000 https://fanfoundry.com/?p=3673 (Asking for a friend) Of course, we all care how others are doing, but do we adapt our communications to effectively show it, or take action to help?  Content marketing tone-deafness seems rife these days. We see it in ill-timed marketing messages that bulldoze ahead without a pause, failing to consider the New Normal (illness, … Continue reading Define: “Sender’s Remorse”

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]]> https://fanfoundry.com/define-senders-remorse-asking-for-a-friend/feed/ 0 3673 Remote Work: It’s a Thing Now https://fanfoundry.com/remote-work-its-a-thing-now/ https://fanfoundry.com/remote-work-its-a-thing-now/#respond Wed, 11 Mar 2020 20:20:12 +0000 https://fanfoundry.com/?p=3603 Here at FanFoundry we support multiple clients, each with their own “tech stack” of technologies and tools. This means we have become quite adept at working in multiple remote office environments, each with its own blend of talent,  process and technology. What have we learned?  Lots. Here are a few considerations for helping remote workers … Continue reading Remote Work: It’s a Thing Now

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]]> https://fanfoundry.com/remote-work-its-a-thing-now/feed/ 0 3603 CRM ROI: 6 Ways to Measure the Payoff https://fanfoundry.com/crm-roi-6-ways-to-measure-the-payoff/ https://fanfoundry.com/crm-roi-6-ways-to-measure-the-payoff/#respond Tue, 20 Aug 2019 18:10:30 +0000 https://fanfoundry.com/?p=3494 How do you know if your CRM investment is paying off? Whether you are currently enjoying a CRM system, or are thinking about investing in one, there are several ways to measure the impact on sales, customers and business operations. Maybe one or all of these measures is worth your consideration. If you haven’t yet … Continue reading CRM ROI: 6 Ways to Measure the Payoff

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]]> https://fanfoundry.com/crm-roi-6-ways-to-measure-the-payoff/feed/ 0 3494 You Call That Artificial Intelligence? https://fanfoundry.com/you-call-that-artificial-intelligence/ https://fanfoundry.com/you-call-that-artificial-intelligence/#respond Thu, 25 Oct 2018 17:52:17 +0000 https://fanfoundry.com/?p=3284 While attending a recent Salesforce.com Basecamp for Customer Service Pros conference here, I was particularly taken by a keynoter’s observations on our collective progress toward incorporating AI into business software like CRM. Later in the conference, while viewing some of the product demonstrations, wherever the word “AI” appeared onscreen, I or someone would poke their … Continue reading You Call That Artificial Intelligence?

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]]> https://fanfoundry.com/you-call-that-artificial-intelligence/feed/ 0 3284 2019: The #SummerofData https://fanfoundry.com/2018-the-summerofdata/ https://fanfoundry.com/2018-the-summerofdata/#respond Tue, 10 Jul 2018 16:51:22 +0000 https://fanfoundry.com/?p=3206 Ah, Summer.  A time of great joy and great dread.  Lounging in this beach chair, thoughts inevitably drift back to that upcoming client presentation, and I begin to think about ways to make data more interesting.  Here is but one imaginary scenario.  Hey, it’s not perfect, but I’m on vacation. Let your own imagination transport you now, … Continue reading 2019: The #SummerofData

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]]> https://fanfoundry.com/2018-the-summerofdata/feed/ 0 3206 CRM Pro Tips: Thinking about Linking https://fanfoundry.com/crm-pro-tips-thinking-about-linking/ https://fanfoundry.com/crm-pro-tips-thinking-about-linking/#comments Thu, 22 Dec 2016 19:58:22 +0000 http://fanfoundry.com/?p=2920 Almost all CRM products are built the same way, as a series of separate but linked databases. Knowing how they link, and using that knowledge to build more links as you use your CRM, is an essential success factor for improving sales and service.

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]]> https://fanfoundry.com/crm-pro-tips-thinking-about-linking/feed/ 3 2920 The ROI of Social Media https://fanfoundry.com/the-roi-of-social-media-2/ https://fanfoundry.com/the-roi-of-social-media-2/#respond Wed, 12 Oct 2016 14:23:32 +0000 http://fanfoundry.com/?p=2910 reposted from Oct 2015 There are two ways to measure social media ROI: (1) direct profit that results when people act on an offer you publicize on a social channel (a promo code, a coupon, or the like); and (2) the contribution to profit and value that results from people engaging on social channels to … Continue reading The ROI of Social Media

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]]> https://fanfoundry.com/the-roi-of-social-media-2/feed/ 0 2910 How’s that social channel working for ya? https://fanfoundry.com/hows-that-social-channel-working-for-ya/ https://fanfoundry.com/hows-that-social-channel-working-for-ya/#respond Wed, 06 Jul 2016 13:34:46 +0000 http://fanfoundry.com/?p=2900 If you are a social marketing professional and haven’t checked out #SMChat on Thursdays, you may be interested in this week’s installment. Chris nicely sums up the preface to this week’s chat with the existential question: what’s it all worth?  He includes some helpful self-test questions for practitioners to assess the value of their social … Continue reading How’s that social channel working for ya?

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]]> https://fanfoundry.com/hows-that-social-channel-working-for-ya/feed/ 0 2900 Which KPIs to Measure, and When https://fanfoundry.com/which-kpis-to-measure-and-when/ https://fanfoundry.com/which-kpis-to-measure-and-when/#respond Thu, 14 Jan 2016 18:16:36 +0000 http://fanfoundry.com/?p=2831 Maybe you’re the CMO (Chief Marketing Officer), the Chief Sales Officer (CSO), or the one doing it all (sing: C-I-E-I-O). In any case, you are deeply involved with setting strategy, goals and KPIs that will help you make your number. Which measurements matter most, and why? Are you swimming in data and metrics, and confused … Continue reading Which KPIs to Measure, and When

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]]> https://fanfoundry.com/which-kpis-to-measure-and-when/feed/ 0 2831 Why Blogging Works: Influence and Reciprocity https://fanfoundry.com/why-blogging-works-influence-and-reciprocity/ https://fanfoundry.com/why-blogging-works-influence-and-reciprocity/#respond Fri, 08 Jan 2016 15:29:24 +0000 http://fanfoundry.com/?p=2814 Your blog is your opportunity to establish credibility and authority, offering helpful and valuable information to customers and audiences, begining the natural human reciprocity process that leads to sales.

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]]> https://fanfoundry.com/why-blogging-works-influence-and-reciprocity/feed/ 0 2814