Price Range: $55-60
Hero Product:9·1 Professional Scalp Care Shampoo ($55)
Stockists:C.O. Bigelow, The Maya Salon
PR Representation: Jennifer McNicholl Consulting Inc.
How to get in touch:Contact form

Origin Story

Aware Hair was born from a deeply personal need: to bridge the gap between scalp health and salon-quality hair care. Founded by Tina Mui, a master stylist and trichologist of 40+ years, and her daughter Jade Wong, the brand is rooted in both professional expertise and lived experience. Mui began rethinking traditional salon formulas after losing two close colleagues to cancers linked to prolonged chemical exposure, prompting a shift toward safer, more intentional formulations. At the same time, Wong was navigating her own scalp challenges, including hair shedding and psoriasis — quickly discovering that most products forced a compromise between scalp care and salon-grade formulas.

Together, they set out to transform Mui's decades of hands-on knowledge into a modern, simplified ritual — one that supports long-term scalp health without compromising salon-quality results.

Launched in August 2025, Aware introduces a "professional-grade," " scalp-first hair-care line designed to function at the microbiological level. Each formula is crafted in small batches, combining high-purity natural and organic antioxidants with clinically proven bioactives to help reset the scalp barrier, balance the microbiome and defend against environmental stressors.

Rooted in both care and clinical intention, Aware reflects Mui's guiding philosophy: "It's the standard only a mother would insist on — and a ritual you can truly trust."

"Children's skin is biologically different from adult skin," Dr. Tiffany Libby, a Rhode Island-based double board-certified dermatologist and Mohs surgeon, tells Fashionista. "It has a more delicate barrier and can be more susceptible to irritation."

Thanks to their still-developing skin barriers, children experience higher transepidermal water loss. Biology then hits the fan during puberty, with hormonal changes spiking sebaceous (a.k.a. oil gland) activity and altering hydration levels. Introducing retinoids, exfoliating acids or heavy fragrances found in adult skin-care products could damage Gen Alpha's skin barriers, potentially leading to a whole host of complications: redness, burning, peeling, dryness, itching, rashes, irritant dermatitis, allergic contact dermatitis and increased skin sensitivity.

"The concern is not only irritation in the moment, but also that repeated exposure to unnecessary actives and fragrance may make the skin more reactive over time," Dr. Martha Viera, a Florida-based board-certified dermatologist, explains.

Formulating body-care products for Gen Alpha — the youngest of which are weaning off diapers while the eldest of whom are preparing for their driving tests — doesn't have to be complicated. In fact, the dermatologists we consulted agree: It's best to keep formulas simple. Tween-centric brands can leave the AHAs and BHAs in the lab, and instead go all-in on protective body care.

"Aim for basic barrier support focused on hydration without fragrances," New York City-based Board-Certified Dermatologist Dr. Teresa Song advises. "Common ones include pH-balanced soap-free cleansers and lipid-replenishing moisturizers, since their skin barrier is more permeable and susceptible to irritation."

Dr. Libby concurs: "Simplicity, safety and education should be the focus." There's a laundry list of actives Gen Alpha body-care brands should steer clear from to avoid unnecessary irritation, but which ingredients break through as safe and effective? Glycerin, ceramides, squalane, colloidal oatmeal, panthenol, hyaluronic acid and ectoin are a few dermatologist favorites for growing skin, according to Dr. Libby.

With an emphasis on age-appropriate ingredients, the beauty brands leading the Gen Alpha body-care boom are churning out gentle formulas housed in vibrant, eye-catching packaging. Evereden, an OG kid-centric beauty brand in the fast-growing Gen Alpha space (it launched in 2018 when the "Sephora kids" were "Sephora toddlers"), recently introduced its first-ever body-care product: Kids & Teen Multi-Vitamin Deodorant ($19). As the latest addition to Evereden's multi-vitamin collection, the aluminum-free deodorant features vitamins B5 and E to lock in moisture, magnesium hydroxide to neutralize odor and coconut oil to hydrate the underarms.

"It's not just preventing odor, which is what you should expect from any deodorant, but above and beyond that, it's really protecting the skin, giving your underarms the same skin-care benefits as you would expect from any facial skin-care product," Evereden Co-Founder and Co-CEO Kimberley Ho says. Plus, it's the first deodorant to earn an official microbiome-friendly certification, according to Ho, meaning the gentle formula preserves and protects the skin's natural microbiome.

Prereq Care, a teen- and tween-focused skin-care brand that first launched in February 2026, also entered the body-care space with its own gentle deodorant. Co-Founders Lizna Kabani and Sana Mithani created Prereq Care to be "the first step in a young person's skin-care journey", Kabani says, as the duo noticed their kids were struggling to navigate products designed for adults and social media's torrent of skin-care advice. The burgeoning brand's Reset Mode Deo Multi-Mist ($20) combines propanediol (to boost absorption), saccharomyces ferment filtrate (sugarcane odor neutralizer) and glycolipids (for microbiome support) within its dermatologist-approved and National Eczema Association-accepted formula.

Its second product, Giving Me Life Hydro-Mist ($20), is a face and body mist designed to hydrate, calm and refresh any skin type. Ectoin stars as the mist's multi-tasking ingredient, as it helps skin retain moisture, reduces water loss and protects against environmental stressors. The mist is also formulated with cactus extract to boost hydration while calming redness and irritation. Both of the brand's tween-centric formulas were vetted by Dr. Libby, who serves as Prereq Care's strategic adviser.

"Our formulation philosophy is simple: Young skin doesn't need more ingredients — it needs the right ones," Kabani says. "We prioritize gentle, science-backed actives alongside microbiome-friendly ingredients to create formulas that are effective but barrier-supporting."

K-beauty is also getting in on the Gen Alpha body-care boom: Rini — a "kid-first" Korean brand co-founded by Shay Mitchell, Esther Song and Matte Babel — introduced its Daily Care Essentials line on Thursday. Rini, which means "children" in Korean, initially sparked discourse upon its 2025 launch for creating sheet masks for toddlers. Now, it's expanding into body care with its Daily Barrier Cream ($25), Face & Body Lotion ($22) and Foaming Face & Body Wash ($20).

With help from pediatricians and dermatologists, Rini designed its formulas with Gen Alpha's delicate skin in mind. Each Daily Care product has been accepted by the National Eczema Association, and its formulas tap ingredients like ceramide NP, cica, vitamin E, shea butter, squalane and panthenol. "Our Daily Care Essentials were the very first products we started developing over four years ago," Mitchell said in a statement. "We took our time with every formula, testing and refining until we felt confident every product delivered on exactly what we set out to create."

Daise, Jaimee Lupton's breakout body-care brand bottled in floral-explosion packaging, is one of the leading brands carving out a dedicated space for Gen Alpha in the market. Resonating with Gen Alpha isn't a coincidence, it's intentional: Daise approaches every formulation with the age group in mind by asking: "'Is this right for Gen Alpha skin?'" Its product assortment — spanning foaming body washes to flower-shaped mists — taps into "skin-loving" ingredients like shea butter, meadowfoam seed oil, coconut oil and avocado oil, while avoiding possible irritants like aluminum, talc, benzyl alcohol, microbeads and parabens.

"I think about what I'd put on my own daughter's skin, and everything on that 'no' list scares me," Lupton says. "I think most parents feel the same way — they're reading labels and they're definitely doing the research. Transparency isn't a nice-to-have for this generation of consumers and their parents — it's an imperative."

In March, Sunryz entered the body-care market with its sights set on Gen Alpha. Its debut, dermatologist-tested collection includes a body mist, a whipped body cream, a shimmer body oil and a body wash all available for under $10 exclusively at Walmart. "Beauty at this age should feel like permission to play, never pressure to grow up, and that's the feeling we're chasing in every bottle," says Madie Starvel, director of strategic growth platforms at Sunryz's parent company PDC Brands.

With three signature scents across its collection, Sunryz's ingredient "yes list" includes cupuaçu butter for deep hydration, coconut oil to soften skin and açaí oil for a healthy glow. As for its "no list"? "Adult-focused actives that young skin simply doesn't need," Starvel adds.

Culturally and commercially, Gen Alpha's in-between age group is largely treated as "a waiting room," according to Fipl's Co-Founders Victoria Thain Gioia and Greg Gioia. Children's personal-care brand Fipl is seeking to shift that narrative with "formulations that respect developing skin rather than treating it like a scaled-down adult body." Designed specifically for the 4-to-12 age range, Fipl currently offers a Foaming Body Wash ($20) formulated with cucumber extract, glycerin and hyaluronic acid, alongside a shampoo and conditioner. Fipl also formulates to rigorous E.U. standards, and undergoes third-party testing for its pediatrician-approved products.

"Beyond the formulas, we invest heavily in education: helping parents understand why age-appropriate products matter, what's actually going on with their child's skin at different stages and how to build habits early that serve kids well for life," the Gioias add.

While vibrant packaging and social media virality can snag younger consumers' attention, body-care brands that are seeking to secure the Gen Alpha cohort should first lead with transparent (and gentle!) formulas. It's a pivotal time to not only meet young shoppers' need for barrier-boosting body care, but to also build trust among a budding beauty audience.

"One thing I always remind parents is that children are developing skin-care habits that may last a lifetime," Dr. Libby says. "I love seeing young people become interested in taking care of their skin, but I'd rather that enthusiasm be directed toward healthy fundamentals like gentle cleansing, moisturizing and sun protection, than chasing products they simply don't need."

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Khy x Frankies Bikinis

Following the success of their first collab, Khy and Frankies Bikini partnered again on a new line, Fever Dream, co-designed by founders Kylie Jenner and Francesca Aiello. The swimwear lineup includes one-pieces in bold patterns, low-waisted swim shorts, cheeky bikini bottoms and string triangle tops, priced from $95-$185. Shop it at khy.com.

Sézane Edito Summer

Sézane introduced Edito Summer, a "curation of summer essentials for endless packing inspiration," this week. The collection features delicate tops, casual shorts, beaded dresses, beachy accessories and more in a color palette of cherry red, moss green, ecru and muted beige, along with playful stripes and patterns, priced from $75 to $285. See and shop them now at sezane.com.

Ugg Dusty Orchid Collection

Ugg unveiled its Dusty Orchid Collection, introducing a muted pink colorway across some of the brand's most-loved silhouettes, including the Classic Mini, Classic Micro and Lowmel, as well as a new Quill Mary Jane style. An accompanying campaign features Adéla, Molly Santana and Paloma Sandoval, three emerging creatives who are "each challenging conventions across music, fashion and culture while inspiring a new generation to embrace self-expression on their own terms," per a press release. Shop the footwear at ugg.com.

FP Movement x Asics

FP Movement x Asics released their first-ever footwear collaboration, comprising two limited-edition styles, a running shoe ($180) and a tennis style ($130). Inspired by "the magic of golden hour," the styles nod to "those early runs, sunset tennis matches and the everyday golden moment that you carve out for yourself to move your body your way," as described in a press release. Shop the collab at fpmovement.com and asics.com.

Bond-Eye x Gurney's Montauk

Swimwear brand Bond-Eye partnered with Gurney's Montauk on a collaboration that includes swim styles and ready to wear, including a half-zip, long-sleeve tee, hat and towel. Shop it at bond-eye.com, at Gurney's and in Bond-Eye's retail locations in New York City and Los Angeles.

Beauty Launches

Crown Affair's Aperitivo Collection

Hair-care brand Crown Affair introduced its Aperitivo Collection this week, a limited-edition lineup of styling essentials and accessories curated "for your best summer air dry." It includes clips ($58 for two), skinny silk scrunchies ($24 for three) and a travel pouch ($48) all designed in Italian Riviera-inspired colors. There's also a set that incorporates all three, as well as a bottle of the brand's Air Dry Mousse, for $122 (a $152 value). Shop the collection at crownaffair.com.

Shark Beauty's New Styling Tool

Shark Beauty dropped a new styling tool this week, the Shark FlexStyle IonCurl ($350). Touted as "the most powerful multi-styler yet for more defined, bouncier curls, smooth blowouts, less frizz and up to 24-hour shine," the tool is available at sharkbeauty.com. Both the device and all the attachments are rendered in a cool purple colorway.

Bath & Body Works x Hilary Duff

Hey now, hey now, it's what (nostalgic millennial) dreams are made of: Bath & Body Works launched its new Fruit Fusion body-care line alongside a campaign starring Hilary Duff. The range introduces a new product format, PocketSpray Hand Sanitizer, alongside a Perfume Mist for Body and Hair, Lip Oil and more. Shop the collection — priced from $5-$19 — at bathandbodyworks.com.

Real Techniques x Kelli Anne Sewell

Affordably priced makeup tools brand Real Techniques tapped makeup artist and content creator Kelli Anne Sewell for a limited-edition collection of brushes. Designed by the makeup pro, the collab features a cream brush ($16), powder brush ($16), three-piece base set ($38), seven-piece premium set ($65) and five-piece "everything else" set ($25). Shop them now at ulta.com.

Harlem Perfume Co.'s New Scent

Harlem Perfume Co. dropped a new fragrance — Sensual Muse ($140 for 50ml, $32 for 10ml) — blending top notes of wild berries, sparkling mandarin and zesty orange with mid-notes of gardenia, honeysuckle and apricot and base notes of vanilla, amber and sandalwood. Shop it sephora.com and at harlemperfumeco.com.

Lore's New Scent

Another indie fragrance company also launched a new eau de parfum this week: Meet Lore's Lil Softie ($28 for .33 oz, $92 for 1.7 oz). Described by the brand as "soft, milky and addictive," the eau features notes of pink pepper, cereal milk, ambroxan and cotton musk. Shop it at lore.world and sephora.com.

Lyma Drops Skin Care

Best known for wellness supplements and pricey at-home laser devices, U.K.-based brand Lyma expanded its skin-care lineup this week with the launch of two formulas, the Power Youth Serum ($240) and Power Youth Cream ($285). Both formulas come in refillable packaging and focus on dehydration, barrier breakdown, oxidative stress, microbiome disruption and the loss of structural integrity, aiming to "re-engineer" skin. Shop them at us.lyma.life.

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Location: New York City (Hybrid)

Schedule
• In-person: January–March & July–October (NYC Showroom)
• Remote: April–June & November–December
• Potential travel required for seasonal trade shows

ESP Showroom is multi-brand women’s contemporary showroom. We represent European clothing and accessories designers and are seeking a motivated, organized, and detail-oriented professional to join our team as our Wholesale Fashion Showroom & Sales Coordinator.

This hands-on role supports every aspect of our business—from showroom operations and wholesale sales support to customer service, trade show coordination, and social media management. This is a unique chance to learn every aspect of the wholesale fashion business, and an excellent opportunity for someone looking to build a long-term career in wholesale fashion sales, showroom management, and brand development.

Responsibilities
• Receive, organize, merchandise, and maintain seasonal collections.
• Prepare the showroom for buyer appointments and assist during market weeks.
• Schedule buyer appointments and manage wholesale orders through JOOR, Order 41, Odoo, and other sales platforms.
• Serve as the primary liaison between our brands and retail customers.
• Provide exceptional customer service, including order tracking, problem-solving, and follow-up.
• Assist with seasonal trade shows, including travel, booth setup, merchandising, logistics, and order collection.
• Maintain customer databases, sales reports, and showroom supplies.
• Create engaging Instagram and TikTok content featuring new arrivals, styling inspiration, and behind-the-scenes moments.

Qualifications
• 2+ years of experience in wholesale fashion, showroom operations, sales support, and/or customer service required.
• Exceptional organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to work independently while contributing to a collaborative team.
• Proficiency with Microsoft Office and Google Workspace.
• Experience with JOOR, Order 41, Odoo, or similar wholesale order management systems is a plus.
• Photography, video editing, and social media experience preferred (Canva, CapCut, Adobe Creative Suite, or similar).
• Willingness to travel for seasonal trade shows.

Who You Are
You’re passionate about fashion, thrive in a fast-paced environment, and genuinely enjoy keeping things organized. You’re resourceful, dependable, detail-oriented, and take pride in providing outstanding customer service. You enjoy building relationships, solving problems, and creating engaging social media content that reflects a strong brand aesthetic.

We’re looking for someone who is excited to become an integral part of a small, collaborative team and grow with our business.

Benefits
• Federal holidays observed. Company-wide closure last week of the year.
• PTO: Two Weeks
• Starting Salary: TBD based on experience
• Eligible for raises and bonuses based on performance

To Apply
Please submit:
• Your resume
• A personalized cover letter explaining why you’re the ideal candidate for this role
• Links to any relevant social media accounts, content portfolio, or creative work you’d like us to review

Email Sales@espshowroom.com

No calls please

@espshowroom

Marine Serre Enters Receivership, Seeks Investor

Marine Serre has entered into receivership and is seeking an investor. Marine Serre Sarl said the Paris Commercial Tribunal granted its request for court protection, as the independent brand has wavered amid geopolitical and economic turmoil. Marine Serre is also "actively seeking a financial partner to support its future development," according to the brand. {WWD/paywalled}

J.Crew Names New President

Kathleen Van Nest Pierce is the J.Crew brand's new president, effective Aug. 4. In this newly created role, Pierce will lead J.Crew's merchandising, design, marketing and retail teams. Pierce joins from Dyson, where she served as the global president for beauty. Prior to Dyson Beauty, Pierce spent two decades at The Estée Lauder Companies. {J.Crew}

Belle Brands Acquires Versed

Belle Brands, a platform company formed by Windsong Global, has acquired beauty brand Versed. Belle Brands' portfolio also includes JVN Hair, Pipette and KVD Beauty. "At Belle Brands, we seek out consumer-oriented brands with a unique point of view that excel in product performance and accessibility," Belle Brands Global President Teresa Lo said in a statement. "No brand does that better in the clean mass retail space than Versed." {PR Newswire}

Palisades Village Announces Reopening Date

About a year and a half after the Palisades fire, Palisades Village has announced it will reopen on Aug. 15. The property is 99% leased, with many original tenants returning and nearly one-third of the lineup new to the property. New tenants include Leset, Violet Grey and Xirena. "We promised to come back better than before the fires, and we did," Rick Caruso, founder and executive chairman of Caruso, said in a statement. "This is a moment to turn the page together, and it will be an unforgettable one." {Fashionista inbox}

Hermès Schedules Its First Haute Couture Show

Nadège Vanhée, artistic director of women's ready-to-wear at Hermès, will present her first couture collection for the luxury house during Paris Couture Week in January. This also marks the first couture collection for Hermès. Further details, including the specific date, have yet to be revealed. {WWD/paywalled}

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As if she's not busy enough, Walsh teamed up with luxury lifestyle and concierge platform Velocity Black as an official partner to create exclusive fashion experiences for its members through curated styling sessions and fashion programming. To celebrate the World Cup, she created a shoppable capsule in partnership with Moda Operandi, inspired by how fashion shows up around the game (complete with a limited-edition collection of hand-painted Marc Jacobs World Cup Tote Bags).

We caught up with the stylist while she was in Los Angeles for the partnership and talked all things fashion, sports and intentional dressing.

Why do you think sports and fashion feel more connected than ever?

Because these high elite athletes are in such a spotlight, it becomes this thing that brands and partners go after them to represent them as ambassadors. Also, when you're that visible and you're operating at such a high level, fashion can up-level how you feel. So it's an obvious thing to harness fashion when you're in the spotlight as an athlete. And it can be so much fun, too. People are looking up to you anyway.

Then, in the chicken and the egg of it, if you look at how a lot of high-profile athletes end up becoming the face of a brand, that's because they were already becoming that supernova version of themselves for the public.

Your philosophy is all about intentional dressing. Do you think people are becoming less interested in trends and more interested in personal style?

Trends matter because they give us ways to think of what we're not thinking of and to expand and up-level, which is always important because we're not here to stay the same. I think the idea of a trend being the only piece of information that you use when you get dressed, that doesn't sound interesting to me. And I don't think that resonates with a lot of people because, ultimately, fashion is meant to make you feel like the best version of yourself.

When you ask yourself, when you go to get dressed, 'How do I want to feel?' — that's something that will resonate and serve you on a much deeper plane than just, 'Is this bag trending on Instagram or Fashionista right now?' The world is also quite complex right now. So to use fashion as a means to embody that version of the person that you want to be, that's a much more substantial, worthwhile use of it.

Luxury brands seem to be investing more in experiences than products alone. Why do you think consumers are craving those kinds of moments right now?

I talk a lot with brands about the new landscape of partnerships and for VICs, Very Important Customers, what is the most effective way to engage with their customers and to have them really feel like they're being brought into the world?

I think when you invite people to interact in a more experiential way, it becomes something that you actually try on for size, and it's immersive. When done well, you leave an immersive experience transformed and changed. So as opposed to just being sent an item from a designer or being invited to shop, when you're being educated and inspired and immersed in something in a sensorial way, it's just so much more fun.

What advice would you give to aspiring celebrity stylists who want to build a career like yours, and eventually branch out into books, brand partnerships and entrepreneurship?

It was around COVID that it became very apparent, because our industry shut down as celebrity stylists. It really gave you time to think about: How can I use my talent and my abilities to keep creating and, both from a professional point of view [and] creating income for my family, but also: I believe we're all here to serve the world in some real way. So, how do we keep doing that?

I think the celebrity styling business is a service business. Your worth can be determined by whether somebody else is working. So, in terms of creating a business outside of that, social media is such a great means to do so. It's such a great storytelling medium. Start figuring out what you want to say to the world and why.

The way that I did it... I genuinely want to shift the way women view their possibility and their potential. And that's been an underlying thread, incidentally, with both my celebrity styling and all the things that I'm working on, from the book to all the extensions of that that are coming, including an app that I'm working on.

But don't limit yourself and your possibility. Keep finding out what makes you tick, what makes you connect with people, what's your message, what story do you want to tell? Then the opportunities around that will come when you start being brave enough to put that out there. And don't worry about the money of it to start because if you start telling that story to the world, the opportunities will follow.

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Following her 12-year-old self's dream of becoming a fashion designer, Amanda Uprichard attended Parsons School of Design and soon dove headfirst into the New York City fashion scene. While based in the Garment District, she established her namesake label as a one-woman operation in 2008 before gradually scaling the independent brand into the occasionwear destination it is today. Amanda Uprichard specializes in trend-forward daytime dresses and black-tie attire, with the designer describing her core customer as "wearing high heels to the beach."

The brand is currently stocked at retailers like Nordstrom, Saks Fifth Avenue and Revolve, and its wholesale business is only continuing to grow: It's expanded into 21 new retail doors, with another 25 scheduled to open this year. Its direct-to-consumer business is also on a hot streak, as its year-to-date DTC growth exceeded 35%. With nearly 20 years under her belt as a fashion designer and business owner, Uprichard's biggest lesson has been a crash course on perseverance.

"You have to be incredibly focused and determined, and just really not to give up in the face of failure," Uprichard said. "I've just had so many failures, you cannot even imagine.  When you're in your failures, sometimes it's really hard, but honestly, you just cannot give up."

On The Fashionista Network, Uprichard discussed the brand's retail strategy, how the pandemic altered its product assortment, the qualities she looks for in a potential hire, the label's next steps and more. Watch the full interview on YouTube below.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Gucci Beauty Goes to L'Oréal

L'Oréal is entering into a 50-year exclusive license agreement for all Gucci fragrances and beauty products. The deal follows Kering's early redemption of the Gucci Beauty license from Coty, with Coty receiving roughly $400 million for the early exit and L'Oréal paying Kering about 70% of the transition costs. L'Oréal CEO Nicolas Hieronimus called the deal "a significant additional growth engine," while L'Oréal Luxe President Cyril Chapuy said the deal positions the companies to "build a new multi-billion-euro house." {L'Oréal; Kering}

CFDA Awards Return to the Natural History Museum

For the fourth consecutive year, the 2026 CFDA Fashion Awards presented by Amazon Fashion will take place at the American Museum of Natural History in New York City. Additional supporters include Google Shopping, MAC Cosmetics as the official beauty partner and Krug as the official champagne partner, with nominees and honorees to be announced in the coming months. {Fashionista inbox}

Thomas Christos Kikis becomes Michelle Obama's New Stylist

At the 2026 Essence Festival of Culture, Michelle Obama debuted a new stylist, Thomas Christos Kikis, wearing a look from Proenza Schouler's Fall 2026 collection. Kikis' past clients include Gabrielle Union and Sofia Richie, and his collaboration with Obama follows her longtime partnership with stylist Meredith Koop. {Puck/paywalled}

De Beers Cuts Diamond Prices

Global diamond company De Beers has made its steepest price cuts on record, aligning diamond prices with the secondary market after years of propping them up. The shift follows a brutal stretch for the industry, hit by falling Chinese luxury spending, cheaper synthetic diamonds and oversupply from producers like Angola. This move also comes as De Beers restructures its buyer network and as owner Anglo American nears a sale of the company. {Bloomberg/paywalled}

Chanakya International Launches Chorus

Chanakya International, the Mumbai embroidery house behind decades of work for Dior, Prada and Fendi, has launched Chorus, a new global fashion brand founded by Creative Director Karishma Swali and her daughter Avantika, marking the atelier's shift from behind-the-scenes maker to a brand in its own right. The label's Resort 2027 collection, drawing on Indian chintz patterns as well as the sari and dhoti, debuts on Moda Operandi this week alongside Chorus' own stores in Mumbai and Delhi. {Vogue Business/paywalled}

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Price Range: $36-$38
Hero Product:The Curl Crème ($36)
Stockist:Amazon
PR Representation: Set PR
How to get in touch: jenna@shirley-jane.com

Origin Story

Shirley Jane is a high-performance hair-care brand designed for curly and textured hair, turning wash day into something you actually look forward to. Woman-owned and founded by Jenna Satell, the brand was born from her own experience navigating coarse, curly hair and the lack of products that were both effective and easy to use. Noticing a gap in the market, she set out to create a line that simplifies routines while empowering women to embrace their natural texture with confidence.

Recently launched on Amazon, the brand's hero product, The Curl Crème, is a multitasking formula that hydrates, defines and protects curls in one step. The formula is infused with avocado, castor and jojoba oils, plus blue lotus flower, grape seed oil and chamomile, it deeply moisturizes, smooths frizz and supports long-lasting curl definition. The brand also offers a shampoo and conditioner designed to gently cleanse and condition while maintaining curl integrity.

It only takes a quick glance at Patricia Bonaldi's brand, PatBo, to see just how much her Brazilian heritage informs her artistry. Season after season, the label showcases its cultural pride through distinct handcrafted details, bold colors and sensual silhouettes. Fourteen years in, PatBo has evolved into an internationally beloved name — shown regularly at New York Fashion Week and worn by celebrities including Beyoncé, Olandria, Suki Waterhouse, Chloe Bailey and Selena Gomez. But its Brazilian core hasn't changed even a little bit.

Bonaldi has an especially strong tie to the vibrant city of São Paulo. It's where PatBo opened its first-ever store in 2014 (and still has a flagship).

"São Paulo is a city in constant reinvention, and that is something I deeply admire," Bonaldi tells Fashionista over email. "My relationship with São Paulo is one of admiration and creative and professional connection. It's a place where different cultures, styles and references coexist, and that has always been a major source of inspiration for me."

Naturally, we asked the designer for her advice on the perfect fashion-forward São Paulo itinerary. Below, Bonaldi shares all the best places to drink, dine, shop, sleep and more.

What's one food/dish everybody who goes to São Paulo should try?

I would say a good Brazilian moqueca. It's a dish that so elegantly reflects the richness of our cuisine — full of color, aroma and personality. I love how authentic Brazilian ingredients come together to create something so sophisticated, with layers of flavor and presence.

Where is your favorite place in São Paulo to get breakfast?

I really enjoy having breakfast at Fasano. It has such an elegant, calm and welcoming atmosphere. It's one of those places where you can start the day slowly, even within the rhythm and intensity of the city.

Where is your favorite place to get lunch?

I love having lunch at Maní. It's a restaurant that beautifully translates Brazilian ingredients with both sophistication and creativity. I find it inspiring to see our culinary culture expressed in such an original and refined way.

Where's your favorite place to get coffee?

I really like Suplicy Cafés. Beyond excellent coffee, it's a pleasant space for small pauses throughout the day.

Where is your favorite place to get dinner in São Paulo?

One of my favorite places for dinner is Taraz, at Rosewood São Paulo. It represents the city's new culinary scene very well — sophisticated, creative and rooted in Brazilian ingredients reinterpreted in a contemporary way. It's more than a dinner — it's a complete experience of atmosphere, aesthetics and flavor.

If you were planning a trip for yourself in São Paulo, where would you stay?

I would choose Rosewood São Paulo. It reflects the new Brazilian luxury — sophisticated, contemporary and deeply connected to art, design and local culture. I love the feeling of being in a space that celebrates Brazil in such an authorial and elegant way, without excess, but with a strong identity.

What's one tourist attraction you think is well worth the visit?

Avenida Paulista. I think it represents São Paulo very well: movement, culture, architecture, art and diversity all in one place. Especially on Sundays, when the avenue takes on an even more special energy.

If you had time to visit only one museum or gallery while in São Paulo, which would you pick?

I would choose MASP. Beyond being an architectural icon, its collection is extraordinary. Art has always been a major source of inspiration for me, especially when it comes to color, form and storytelling.

Where do you shop for fashion, beauty, etc. in São Paulo? What do you think are the most unique stores you frequent?

I really enjoy the Jardins neighborhood, especially for its curated selection of both Brazilian and international brands. I also love visiting smaller, more artisanal stores where I can find pieces with identity and craftsmanship.

What's a good place to buy souvenirs in São Paulo? Is there a spot you like for its specific item?

I like Feira da Benedito Calixto for finding pieces with a Brazilian soul — handcrafts, decorative objects and vintage items. I think these are souvenirs that carry history and authenticity.

What's the place to take in nature in/around São Paulo?

I really like going to a farmhouse in Atibaia. It's a place where I can truly slow down and reconnect with nature. I love the simple sophistication of the countryside — the silence, the greenery and this slower rhythm that contrasts so beautifully with the intensity of the city.

What's your favorite recent discovery in São Paulo?

My most recent discovery has been observing the growing movement of new Brazilian creatives — artists, designers, chefs and entrepreneurs who are reinterpreting Brazil in very interesting ways. São Paulo continues to be a major stage for this.

Once upon a time, in a land of logomania and iPods, a young Anne Hathaway performed a glittering rendition of Queen's hit song "Somebody to Love" at a giant's wedding during the quest to find her fairy godmother — ah, 2004's "Ella Enchanted," Y2K Medievalism at its finest. 

The fantasy-comedies of the turn of the century introduced a new subculture, one that revived the Arthurian fantasies of the Middle Ages through a meta-satirical lens on 2000s politics. Or, in the words of medieval revival enthusiast and historical costume designer Samantha Franco, it's about "reimagining the past with modern sensibilities." The fusion led to brightly colored velvet mini dresses, metal-infused designs and intricately beaded corsets infiltrating mainstream fashion.

This style actually harkens back to the medieval revival that preceded it, in the mid-1960s. Born amid the counterculture movement, revivalists rerooted medieval fashion with '70s-inspired silhouettes, flowy blouses, flared pants and psychedelic patterns. 

And once again, as fashion cyclically does, we've arrived at its next resurgence. Nowadays, Phoebe Bridgers parades as a magical elf in a suburban American neighborhood for her new single; Brittany Broski knights celebrities into her "Royal Court" kingdom and the inescapable "GRWM to go to the Ren Faire" videos on my FYP every fall seem all too familiar. The revival seems like a natural progression of the coquette, upcycled fashion wave, and a complete antithesis to quiet luxury. Ahead, we welcome flowy "Shakespearean" tops and chainmail accents, giving otherwise medieval silhouettes a 2026 twist.

Most everything the medieval revival brings reads as a refusal of everything modern. Earlier movements were, in large part, reactions against social turmoil: class consciousness during Victorian-era industrialization, the Vietnam War and McCarthyism in the 1960s, and the onset of the digital age in the 2000s. It was only a matter of time before big tech and rising conservatism brewed a dark age of our own, priming the fashion landscape for another medieval resurgence.

"The nostalgia mixed with the ultimate form of escapism, romantic fantasy, gives people the chance to escape the pressures of the real world under a chainmail hood," Rosie Evans, a "high fantasy" fashion designer, says.

What better way to shield oneself from the stripping away of bodily autonomy than by putting on a sheer tunic by Ralph Lauren (a piece that vaguely resembles a 15th-century chainmail coif)?

At its core, the medieval revival aesthetic is an act of resistance, deeply rooted in society's yearning for a way of life that pre-dates ChatGPT and the term "broligarchy." The concept brings with it notions of slower living. "Medieval clothing was all made by hand out of natural fibers, and I think the fatigue with fast fashion is making us long for that again," Franco says.

"I think we all wish that we lived within walking distance of each other and [were] gossiping in the town square rather than in group chats," says Ali Ambrose, a digital content creator who champions the revival through beauty and hair content. "[The medieval] revival feels authentic, but within the aesthetic bounds that we're all spoiled by nowadays."

Ironically, but not unexpectedly, the style's popularization is being led by groups that were marginalized in medieval times. Women, BIPOC and LGBTQIA+ creators are curating and designing looks that subvert historical norms — from Chappell Roan clad in Joan of Arc-style armor to the Pinterest-viral dress from Betsey Johnson's 1997 fall collection that many, including Ambrose, are "obsessively searching" for.

Now, look forth, see (and shop!) our favorite medieval revival pieces of the moment.

Samantha Pleet Muse Corset in Midnight Tapestry, $230, available here

Samantha Pleet Joan of Arc Baby Tee, $90, available here

Anna Sui Lingerie Lace Knit Camisole in Blush, $250, available here

En Route Cordelia Dome Bangle, $52, available here

The Ekhator Label Sisi Heels, $380 $258, available here

Reformation Palmira Top, $168, available here

Vivaia Square-Toe Mary Janes (Margot Mary Jane), $149, available here

Parallel X Studio Leather Belt Bag Brown, $144, available here

Madomorpho Cream Silk Bloomers, €230 ($263), available here

Andrea Iyamah Dani Mini Lace Dress Ivory, $380, available here

Free People Cora Crochet Knit Skull Cap, $30, available here

Free People Spring Fling Mini Dress, $168, available here

Hey Ricochet Illuminated French Pin, $28, available here

Joélle Bone Cross Cuff, $109, available here

Rosie Evans Knight Cardigan, £300 ($396), available here

Lelet Dahlia Jacquard Padded Headband, $128, available here

Rosie Evans Time Can Change Jumper, £350 ($462), available here

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Roles & Responsibilities
We are looking for a conscientious and thorough PR & Marketing intern who is eager to join our tight knit team. You will be responsible for assisting our Senior Director of Brand Marketing & Communications  and Junior Brand Manager with day-to-day tasks related to print and digital media.

Responsibilities Include:

• Support seasonal pitching efforts on a need basis.
• Assist with press and wholesale sample trafficking and brand returns while maintaining a clean showroom space.
• Monitor all major US print and online outlets and relevant social media channels for brand placements.
• Update, compile and analyze data and clippings for monthly press reports on a weekly and monthly basis
• Assist with influencer and celebrity gifting initiatives (placing warehouse orders and tracking social media placements) as well as project-based brainstorming/research sessions.
• Maintain general file organization within our shared Image Relay file sharing system.

Requirements:

• Ability to work in person 4-5 days a week with a small team in our BK studio and take initiative.
• Interest and knowledge in Fashion Research, Securing Press Placements, Creative Writing.
• Positive attitude and willingness to learn and try new things.
• Proficient in PPT, Excel, Canva

Please send resume and cover letter to lacey@jenniferbehr.com

www.jenniferbehr.com
@jenniferbehr

T Magazine Names New Editor-in-Chief

Jody Quon is T Magazine's new editor-in-chief. Quon previously spent two decades at New York Magazine, and before that, more than a decade at The New York Times in the photography department. Quon succeeds Hanya Yanagihara, who ended her run as T Magazine's editor-in-chief this spring. {The New York Times Company}

7-Eleven Sues Nike Over Sneaker Colors

7-Eleven is suing Nike in a federal court in Texas, accusing the sportswear brand of copying its orange, green and ​red stripe design on a sneaker that Nike plans to release on July 11 (a.k.a. "7-Eleven Day"). In the lawsuit, 7-Eleven said Nike's upcoming Air Max 95 shoe features a "confusingly similar imitation" of the company's tri-color stripe branding. The retailer is seeking a court ​order blocking Nike's sales of the sneaker and a recall of products already ​distributed. {Reuters}

Madison Avenue Vacancy Hits 20-Year Low

Madison Avenue has welcomed 18 new stores, galleries and restaurants over the past six months, which lowers its vacancy rate to a nearly 20-year low of 4.9%. According to the Madison Avenue Business Improvement District, its vacancy rate stood at 5.5% in January, 7.6% a year ago and 16% in October 2020. Contemporary brands like Dôen, Roxanne Assoulin, Ruti, Susan Alexandra and Yigal Azrouël all opened boutiques on Madison Avenue this year. {WWD/paywalled}

Swedish Beauty Brand Manasi 7 Secures $1.5 Million Investment

Manasi 7, a Swedish beauty brand founded in 2018, has secured a minority investment of 15 million SEK ($1.5 million) from investment platform Divinity Studio. Founder and CEO Susanne Manasi said the investment will allow Manasi 7 to increase inventory and better meet growing demand from retailers. Manasi 7's range of 60 products includes skin-care oils, lip glosses and its multi-use All Over Color pots. {Business of Fashion/paywalled}

Tory Burch Names New Chief Brand Officer

Tory Burch LLC has named Klitos Teklos as its first-ever chief brand officer, effective Tuesday. Reporting directly to Tory Burch, Teklos will lead the company's global brand strategy and oversee global visual merchandising, social media and global marketing teams. Teklos joins Tory Burch from Tēklos, the brand architecture agency he founded in 2023. {WWD/paywalled}

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Renowned luxury hair accessories and jewelry designer, Jennifer Behr, is looking for a hard-working, detail-oriented and creative intern to assist with the day-to-day operations of running a fast-paced E-Commerce website. This is a great opportunity to learn about the E-Commerce industry and to be introduced to common technology platforms and software.

Responsibilities:

• Maintaining Product Page details and imagery in Salesforce and Shopify
• Assisting with new product and collaboration launches
• Supporting Farfetch marketplace maintenance and uploading of new products
• KPI reporting using Google Analytics and Data Studio
• Email and SMS slicing and scheduling in Klaviyo
• Copywriting and SEO optimization
• Contributing to content calendar ideation and production
• Organizing and filing imagery for social media and ecommerce teams within Image Relay
• Supporting social media scheduling and uploading to Instagram, Pinterest and TikTok
• Supporting brand management projects and general administrative tasks

Requirements:

• Knowledge of Microsoft Office Suite
• Knowledge of Adobe Creative Suite
• Knowledge of Instagram, Pinterest and TikTok
• Familiarity with the luxury industry preferred
• Minimum 25 hours per week
• Available to work in-person at our Greenpoint studio 2-3 days/week (with potential to work remotely as needed)

Please send resume and cover letter to lacey@jenniferbehr.com

This is a paid internship position.

www.jenniferbehr.com
@jenniferbehr

Ely Ely derives its name from Yurusheva's Italianized nickname "Ely" (formerly "Lisa" in Ukraine), symbolically representing her era of change. "I'm going out of my comfort zone, but I'm growing," she says. "I'm doing something for a dream."

In keeping with her background in hospitality, which included leading institutions like the InterContinental and Vogue Café, Yurusheva prioritizes the client's experience above all else. She observed a functional disconnect between men's and women's clothing: the former defined by comfortable, tactile textures and the latter by restrictive, stiff silhouettes and shaping materials. It's a tale as old as time (see: corsets, girdles, Spanx and so on), but Ely Ely's designs pose a modern solution. "I want my client to be comfortable, breathable... free of movement, but still to embrace her beauty," Yurusheva says.

Her creations are decidedly uncomplicated, anchored in day-to-night transitional pieces like sleek maxi dresses, tailored blazers, sheer midi skirts and wide-leg trousers. After all, the Ely Ely customer "is a woman who doesn't have a lot of time," so a capsule wardrobe-friendly assortment is key. This woman, one who expertly balances a career and a fruitful private life, remains at the forefront of Ely Ely's intentionally timeless offerings, which range in price from $240 for a cashmere bralette, to $2,800 for a handmade cape. Add a belt or swap out flats for heels, and the garment is transformed.

Yurusheva also adheres to a predominantly neutral color palette for cohesive coordination, with rare — yet calculated — pops of coral, lime green and bright blue sprinkled throughout collections.

The label's latest collection for Spring 2027 takes inspiration from Como, a northern Italian city home to the famous Lake Como. "It combines a city, a touristic destination and the quietness around," Yurusheva says. She feels it reflects a woman "who wanted to calm down, not be everything at once, but still feel their femininity, but the power as well." Through organza, lightweight cashmere (she turns to heavier knits for fall and winter) and silk fabrications, Ely Ely's collection spotlights an oversized fringe shawl, a cropped polo shirt and sleeveless maxi dresses. "I'm about the clean look, but with something extra," Yurusheva adds.

Coming from the hospitality industry, where most of her work consisted of back-office operations, Yurusheva describes the creative design process as "a breath of fresh air." But what she loves most about the fashion industry is "the honesty." As a designer, Yurusheva receives feedback from all sides: consumers, stockists, press, PR (as well as anyone with an internet connection).

"I know a lot of people say that it's really harsh, the business," she continues. "I love it because any feedback, if it's positive or negative, it's helping so much because, in my other job and career, I [didn 't] get it at all."

View the 2 images of this gallery on the original article

In Milan, Ely Ely is stocked at luxury multi-brand boutique Antonia. It's also been picked up by Modes (St. Moritz, Switzerland), Clementines (Toronto, Canada), L'Appartement (Tokyo, Japan) and Deuxieme Classe (Tokyo), among others. As the 2-year-old label prepares itself for further growth, Yurusheva hopes to expand to 100 wholesale clients. After conquering wholesale? "I have a dream to have a monobrand store in Paris," she shares, though she also has her eye on New York City, as she feels Ely Ely is well suited for its ever-changing weather.

Although one-brand wardrobes may be a fashion myth largely perpetuated by The Row enthusiasts, Yurusheva envisions a future where Ely Ely lines the closets of its own devout followers: "My dream is really to have clients who have a wardrobe which is 80% [Ely Ely]." But when it comes to scaling, delivering quality products always eclipses rapid expansion as Yurusheva's main priority. She utilizes top-tier materials (the latest collection includes "the Ferrari in yarns", for example), insisting the Ely Ely woman "should have the best."

While wholesale growth and an entrance into brick-and-mortar retail may be on the horizon for Ely Ely, Yurusheva isn't looking too far ahead. "I'm very focused on the present," she says. "If I concentrate too much on the future or on the past, you lose the moment."

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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"I felt like there was a gap in the market here in Los Angeles and I wanted to bring Hong Kong talent to the city and to North America," Wong tells Fashionista. "As I was starting this concept, I learned and found a lot of new AAPI designers as well... There can be so much more representation for Asian designers in the fashion industry. So I wanted to create this space for designers to showcase what they have to offer."

The new store was designed by L.A.-based Studio Paul Chan and reflects the duality of Wong's life between Hong Kong and California. For example, custom furnishings by local textile studio Suay reference Hong Kong's iconic red, white and blue woven bags through tie-dyed upholstery inspired by SoCal's surf culture. A hand-painted lantern installation pays homage to Hong Kong's Da Jiu festival.

Wong wants customers to spend time in the cozy space, discovering labels such as Plumfloor, Find Me Now, Class Trip and Affection Blvd. Ponder.er, with its limited-edition Pride collection, "Straight Acting," is another standout. Founded by creative duo Alex Po and Derek Cheng, the brand illustrates Lang's community-led approach to curation.

"Straight Acting" is a phrase the designers started noticing on dating app profiles. "This is our humorous take on the term...taking control," Cheng says. "For our brand, it's really about everyone finding their own voice...and everyone can dress however they want and present their own personalities."

To wit, clothes in the space aren't separated by gender. All shoppers are encouraged to try on any item and see how they feel in it. In fact, the dressing room was custom-designed for those moments.

"I've always gone into a store and when you try your clothes on, it almost feels like you have to rush through it," Wong says. "With our changing room, we wanted it to be a moment that you get to enjoy for yourself. The lighting is designed so that it evenly shines onto you so you're able to really see what the outfit looks like on you. And we have shag carpets on the floor. So it's all about being comfortable and feeling like you're in your own little world."

As for what's next, expect community events, even more buzzy and emerging designers and limited-edition capsule collections to come from Lang. For now, get a closer look at the shop below.

Company Description
[édité] is a multi-label agency and premier destination showroom based in New York City. We represent a curated portfolio of both emerging and established designers, offering a forward-thinking mix of luxury and contemporary ready-to-wear and accessories. Our team partners closely with each brand to build tailored, strategic sales plans for the U.S. market.

Role Description
[édité] is seeking an experienced Freelance Showroom Sales Representative to join our team for the upcoming Coterie trade show from September 9 to September 11 in New York. This is a freelance, on-site role ideal for a seasoned sales professional with strong relationships in the U.S. fashion retail landscape and a deep understanding of the contemporary and luxury market.

Key Responsibilities

• Conduct in-person sales appointments with top-tier buyers at Coterie
• Present collections with a clear, strategic sales approach tailored to each retailer
• Manage order entry at show
• Support show setup, merchandising, and ensure a premium client experience

Qualifications

• Proven showroom sales experience in the fashion industry, ideally with luxury or advanced contemporary brands
• Strong buyer relationships and understanding of the North American retail landscape
• Confident, polished presentation skills and a customer-first sales mindset
• Ability to work independently while collaborating with a small, focused team
• Strong organizational and multitasking skills, especially in a fast-paced, seasonal environment
• Experience using Joor

Email melanie.andreou@edite.us with the subject "Your Name / Freelance Showroom Sales Rep" and resume.

@edite_showroom

Tuckernuck Adds Beauty With 20-Brand Launch

Tuckernuck, the D.C.-based preppy apparel brand, is expanding into beauty with roughly 20 curated brands including U Beauty, Vintner's Daughter and Megababe, spanning skin care, makeup, fragrance and more. CEO Jocelyn Gailliot says the move reflects the company's "one-stop shop" lifestyle positioning rather than a bid for basket-building sales, with every product personally vetted by the merchandising team and no in-house beauty line planned. {Beauty Independent/paywalled}

Margiela's Personal Archive Heads to Paris Auction

Martin Margiela is auctioning off around 200 pieces from his personal archive in Paris on Thursday, following a 2025 sale of his early work that fetched roughly €1.89 million ($2.16 million). The sale, organized by Maurice Auction and Kerry Taylor Auctions, includes early sketches, his signature stained work smock, the 1991 Tabi graffiti boots and Hermès pieces he designed for his mother. Margiela selected each item himself and wrote the catalog notes. {The New York Times/paywalled}

Spanx CEO Reportedly Exits

Cricket Whitton, who became Spanx's CEO in 2024 after joining the company in 2017, left the business last fall under unreported circumstances. The departure comes as Spanx's U.S. sales (excluding wholesale) fell 19% year-over-year, while competitor Skims grew 25% in the same period and is on track to surpass $1.3 billion in sales this year. Neither Spanx nor Whitton responded to requests for comment. {Puck/paywalled}

Inside Menswear's Size Inclusivity Gap

Menswear's Spring 2027 season revealed two extreme body ideals on the runway: ultra-slim, second-skin silhouettes at shows like Prada and Dior Men, and hyper-muscular "looksmaxxing" physiques. Plus-size representation on runways stuck at just 0.2-0.3% since Fall 2025, with only a handful of designers, including Louis Gabriel Nouchi, Rick Owens, Willy Chavarria and GmbH, cited as consistently offering size-inclusive casting. "Size inclusivity doesn't seem to be on the brands' minds, because, culturally speaking, we are still in the weight loss era powered by different injections and medications," Stylist and Creative Consultant Declan Chan told Vogue Business. {Vogue Business/paywalled}

Gymshark Moves to Buy Back Stake as Growth Slows

Gymshark founder Ben Francis is in talks with private equity firm General Atlantic to buy back part of the 21% stake he sold the firm in 2020, a deal that valued the company at £1.25 billion ($1.67 billion). Francis, who started Gymshark in 2012, is reportedly not seeking the full 21% stake and is discussing financing options with banks. The move comes as Gymshark's growth has slowed, with pre-tax profit falling to £6.9 million ($9.2 million) in the year to July 2025, following restructuring and job cuts last year. {Business of Fashion/paywalled}

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With Prime Day chaos behind us, another, more fashion-forward shopping event is imminent. Nordstrom's Anniversary Sale kicks off July 18 through Aug. 9, and this year, the department store is celebrating its 125th anniversary with an upgrade: More than 50 new brands have joined the sale mix, including Reformation, Staud, Clare V., Ana Luisa and Phlur. Discounts on designer labels (Gucci, Isabel Marant) and buzzy beauty brands (Touchland, Charlotte Tilbury, Byredo) abound, marking a rare opportunity to check some items off your wishlist.

On Monday, Nordstrom revealed a first look at this year's sale for shoppers to establish their game plans and load up their carts. Standout finds include a $230 Coach Saddle Bag (originally $395), Augustinus Bader's The Rejuvenating System for $99 (valued at $257) and bedazzled Pistola jeans for $152 (marked down from $228). While everyone can shop the annual sale on July 18, select Nordstrom cardmembers receive early access: "Icons" get first dibs on July 14, followed by "Ambassadors" on July 15 and "Influencers" on July 16.

The summer sale can be slightly overwhelming (after all, there's more than 25,000 discounted pieces), so we've rounded up some fashion and beauty highlights for your browsing pleasure. Shop team Fashionista's favorite finds from the 2026 Nordstrom Anniversary Sale in the galleries below.

Best Fashion Products

Puma Speedcat Ballet Suede Sneaker, $90 $75, available here

Flabelus x Nordstrom Animal Print Ballet Flat, $238 $160, available here

Coach Emmy Saddle Bag 23, $395 $230, available here

Clare V. Petit Moyen Messenger, $395 $264, available here

Veronica Beard Swing Bag, $495 $330, available here

Staud Tommy Beaded Bag, $250 $165, available here

Savage x Fenty Wonderfleur Lace Unlined Demi Bra, $65 $43, available here

Reformation Kristine Dress, $248 $173, available here

Quay 60mm High Key Twist Aviator Sunglasses, $90 $60, available here

Rag & Bone Kelly Stripe Tee, $138 $92, available here

Pistola Lexi Rhinestone Jeans, $228 $152, available here

Petite Plume Colette PJ Fleur Blush, $118 $79, available here

JW Pei Yara Faux Suede Shoulder Bag, $149 $99, available here

Lele Sadoughi Paper Lily Stud Earrings, $38 $25, available here

Madewell Y Neck Shirt, $118 $80, available here

Monica Vinader x Kate Young Onyx Dome Ring, $275 $184, available here

Farm Rio Stained Glass Beauty Maxi Dress, $270 $189, available here

Barbour Caitlin Casual Jacket, $320 $230, available here

Ana Luisa Endless Hoop Earrings, $65 $43, available here

Best Beauty Products

Yves Saint Laurent Make Me Blush & Loveshine Lip Oil Stick 2-Piece Makeup Gift Set, $60, available here

Westman Atelier The Lip Edition, $79, available here

Victoria Beckham Beauty Satin Kajal Jewel Liner Collection Set, $183, available here

Touchland Glow Mist Duo, $22, available here

The Ordinary The Most-Loved Set, $12, available here

T3 Curling Straightener, $200 $134, available here

Phlur Vanilla Skin 2-Piece Gift Set, $92, available here

Oribe Gold Lust Set, $109, available here

Nécessaire The Body Wash Duo Set, $39, available here

Nars Afterglow Lip Balm Duo, $40, available here

Byredo Bal D'Afrique Eau De Parfum Set, $280, available here

Charlotte Tilbury Setting Spray Duo, $53, available here

Diptyque Eau Rose Eau de Parfum & Hair Mist Set, $150, available here

Donna Karan New York Cashmere Mist Deodorant Trio, $72, available here

Kaja Jumbo Juicy Glass Lip Oil Duo, $28, available here

Bur Bur Mermaid Brush, $72 $50, available here

Augustinus Bader The Rejuvenating System, $99, available here

111Skin Ultimate Face Mask Discovery, $98, available here

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Related: Here's the New York Fashion Week Spring 2027 Preliminary Schedule

Related: It’s Getting Harder for Small Beauty Brands to Scale

Related: The 16 Best Beauty Products Fashionista Editors Tried in June

Related: Fashionista's June Shopping List: 21 Items Our Editors Love

Related: Inside Maison Louis Marie's Dreamy New Los Angeles Flagship

Related: Even Gabrielle Union Can't Resist a TikTok Beauty Buy

Related: DermAngelo Thinks More People Need a 'Sun Protection Strategy'

Related: This Beauty Founder Says the Industry Doesn't Need More Copycats

Homepage photo: Dia Dipasupil/Getty Images

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Megan Thee Stallion Is Launching Fragrance

On Wednesday, Megan Thee Stallion announced her entrance into the fragrance space with Hot Girl Summer Eau de Parfum. Developed in partnership with Coty, the fragrance features notes of creamy coconut milk, orchid blooms and warm vetiver oil. Retailing for $84 (90 ml) and $29 (10 ml), Hot Girl Summer Eau de Parfum will be available for early-access purchase on July 5 at ulta.com and megantheestallion.com. The fragrance then launches online on July 8, followed by its arrival in Ulta stores on July 11. {Fashionista inbox}

Chanel Acquires Shirtmaker Charvet

Chanel has acquired Charvet, the oldest French shirtmaker first founded in 1838. The luxury house bought the historic brand "to support, over the long term, the passing down of unique savoir-faire and the continued existence of an iconic French heritage house, while fully respecting its creative independence." Financial details of the acquisition were not shared. This move follows Matthieu Blazy tapping Charvet to collaborate on shirts for his first Spring 2026 ready-to-wear collection for Chanel. {Fashionista inbox}

Gregg Renfrew Launches Gen Z Beauty Brand

Beautycounter and Counter Founder Gregg Renfrew is introducing Beecee, a Gen Z beauty brand offering "high-performing, multifunctional beauty essentials". Launching in September, Beecee built a nationwide waitlist of more than 10,000 women before releasing any products. "The next chapter of beauty is about creating spaces where women learn from one another," Renfrew said in a statement. "Shared knowledge becomes confidence, confidence becomes power and women with power change businesses, communities and ultimately the world." {Fashionista inbox}

Marie Adam-Leenaerdt Wins 2026 ANDAM Grand Prize

Marie Adam-Leenaerdt is this year's winner of the ANDAM Grand Prize; the Belgian designer receives €300,000. Pauline Dujancourt won the ANDAM Special Prize, Anthony Calydon won the Pierre Bergé Prize and Phileo won the Accessories Prize, all worth €100,000. Both Adam-Leenaerdt and Dujancourt will also receive mentorship from Ami Paris Creative Director and Founder Alexandre Mattiussi. {Fashionista inbox}

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

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Price Range: $150+
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Origin Story

Greenwich Social Club was founded by Sophia Chiang and Michael Walsh in 2025 to create stylish yet fairly priced eyewear for the modern "booked-and-busy" urbanite looking for timeless styles that effortlessly transition from desk to dinner. The brand prides itself on small-batch, luxury production, crafting everything by hand from deadstock materials and takes inspiration from '90s minimalist runways.

Susan Yara has worn almost every hat in the beauty industry. After graduating from the University of New Mexico with a degree in journalism, she worked as a broadcast reporter and beauty editor (hey, girl!). From there, she successfully pivoted to content creation, building a loyal following through her educational YouTube channel Mixed Makeup. If you were deep into beauty YouTube between 2014 and 2019, you couldn't miss her.

In 2019, Yara pivoted again — something the Seoul, Korea-born, New Mexico-raised entrepreneur is great at. She founded ingredient-focused skin-care brand Naturium alongside beauty incubator The Center. In 2023, Naturium sold to E.l.f. Beauty for a reported $355 million, making her one of the first-ever beauty creators to successfully build and sell a brand at that scale. This past May, Yara continued to build her portfolio by (re)launching fragrance-forward body and hair-care brand, Playa (after having acquired the rights to it from Forma Brands).

Yara is still involved with Naturium, though. So involved, in fact, we caught up with the beauty mogul at E.l.f. Beauty's office in Los Angeles, where she chatted all things skin care, the creator business, TikTok Shop and more.

What's a beauty trend everyone loves that you just don't get?

People will hop on board with something, even if it's good, and then they take it overboard. Like barrier care, for instance. It's great to take care of your barrier. It's a big part of your skin. But then we go way too far into barrier care and then suddenly everyone is hydrating and moisturizing even too much for your skin, which can kind of be a thing. We see that with PDRN; it has the same effect. It's not that I don't like it, it's that it's just overdone.

What's one skin-care tip you wish more people knew?

People don't take their cleansing step very seriously and it is the most important step at times — besides your sunscreen — because it sets the tone for your skin-care routine. If your skin is stripped, if it's dry, if it's irritated from your cleansing step, then...all your next products, what they're essentially going to be doing is trying to get your skin back to normal instead of doing what they're supposed to be doing.

What's something consumers would be surprised to learn about running a beauty brand?

People think running a beauty brand is really glamorous and there are moments...but the day-to-day is actually a lot of just being in front of your computer, answering a lot of questions, thinking about things that you have to do on the backend of being on the business side of things.

What's the biggest mistake you see creators make when launching products?

They think that the success is in the selling out of the product, when it goes out of stock. But to me, that's actually leaving money on the table and also creating frustration with your customers because if they can't keep getting the product, they can't be consistent with it [and] they can't have a holy grail with it. So it's really just giving them something that's a taste of it, but then not letting them actually have true access to it.

Related: DermAngelo Thinks More People Need a 'Sun Protection Strategy'

What's one lesson you've learned as a founder that completely changed how you do business?

If we get feedback about packaging — and that's kind of constant — and it seems like feedback that really makes sense and we're seeing a real trend in this, then we go back to the drawing board, look at what we're doing and see if we can make tweaks to the packaging so we can still keep the people who love it happy, but also please the people who are having some issues. When we launched our body washes, the pumps were a little bit taller. People found that if they fell over, if they were a little top-heavy, it would break easier, so now we shortened the pump [and] we made it easier to open. Then, we have to give it some breadth and make sure this is true feedback that's coming from the majority and not the minority.

Related: What Does a Brand Acquisition Really Mean for the Founder's Net Worth?

What's a beauty industry trend you're paying close attention to right now?

TikTok Shop has basically become the biggest affiliate channel right now for beauty brands. I feel like everybody was hopping on board to get on ShopMy and LTK and everything, and they're still relevant, but TikTok Shop is truly the new-age QVC. It has taken over. I think that everyone is really trying to navigate this and figure out how to use it best. It's really just a marketing channel. It's really interesting to see how this is playing out and I'm curious to see where it's going to go in the future.

What's your most controversial beauty opinion?

I really hate seeing everybody just copy each other. It should be more about being innovative, even if it's in little ways. We try to be innovative at Naturium products all the time, looking at ingredients that might be coming up — like exosomes — in the future. It's always about how can you do it slightly different to be innovative.

Tell us about this new launch and why you love it.

A new launch that just came out is our newest shade of our Phyto-Glow Lip Balm Shimmer. This is Comet, it is a rosy coral kind of shade. It's really pretty because it gives you a lot of shine. [Editor's note: Comet is a TikTok-exclusive as of right now, but you can grab the rest of the shades at Ulta Beauty.)

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Nike Tops Q4 Revenue Forecasts

Nike's fourth-quarter revenue edged past Wall Street estimates, coming in at $10.97 billion, versus the $10.86 billion analysts had expected. The results offer some reassurance to CEO Elliott Hill, who has been working to reposition Nike and rebuild relationships with wholesale retailers (initially strained by former CEO John Donahoe's direct-to-consumer strategy). "In fiscal 2026, we took decisive actions to strengthen the foundation of Nike Inc. and reposition our business for long-term growth," said Hill in a statement. That said, investors have grown increasingly impatient with the nearly two-year turnaround, and Nike's stock has fallen 35% so far this year. {Nike}

Inside CPG Brands' Revamp Strategy

Loonen water, Doctor Stolberg's tea and David Protein are among a new wave of consumer packaged goods (CPG) brands gaining traction through fashion-forward packaging and influencer marketing rather than product innovation alone — a trend analysts are calling the "Erewhon-ification" of everyday food and drink. The strategy relies on social media visibility and reflects a broader convergence of fashion, beauty and food, as brands prioritize long-term brand-building over simple retail distribution. {Vogue Business/paywalled}

Armani Works With Consulting Firm Ahead of Stake Sale

Armani is working with Boston Consulting Group to strengthen its business plan ahead of the alleged stake sale set to begin in September. The plan includes reviewing the company's pricing and distribution strategy and considering a new creative appointment at Emporio Armani. This strategy is in keeping with the late founder Giorgio Armani's will, which dictated that his heirs sell an initial 15% stake to a major luxury conglomerate, though the company could also pursue a public listing. {Business of Fashion/paywalled}

Coty Expands Boss Into Women's Fragrance

Coty is expanding its nearly three-decades-old Boss Bottled franchise into women's fragrance for the first time, launching Boss Bottled Beyond for Her. It will debut in travel retail, followed by a rollout in Europe on Sept. 1 and in the U.S. in February 2027. The accompanying campaign features Jessica Chastain, Becky G and Olympic long jumper Tara Davis-Woodhall as global ambassadors. {Glossy/paywalled}

Frankies Bikinis Names Former NikeSkims Executive as New CEO

Frankies Bikinis has named Paula Galperin as CEO, effective Aug. 3. She previously worked as co-ceneral manager of NikeSkims. In this new role, she will oversee product expansion, global scaling and strengthening the infrastructure, with the goal of positioning Frankies as a full lifestyle brand. {Fashionista Inbox}

Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.

Price Range: $9-$49
Hero Products:Smooth'd Massage Roller Crème ($29), Gua Sha Body Cleansing Bar ($19), Resurfacing Sugar Scrub ($29), Body Balm ($25), Hand Balm ($12)
Stockists:Ulta, Anthropologie, Grove Collaborative
PR Representation: Michele Marie PR
How to get in touch:Contact form

Origin Story

Voesh is a "clean" body-care brand, driven by cutting-edge K-beauty science, and proudly female- and AAPI-owned. The brand just launched its body-care collection at Ulta Beauty in-store and online. With hydrating actives, sensorial scents and multifunctional benefits, Voesh offers massage roller creams, sugar scrubs, body balms and gua sha cleansing bars.

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Summer concert season has finally returned, and with it, strict bag policies. There's no room in the pit for ludicrously capacious bags, and some stadiums even require guests to switch out chic totes for a glorified plastic bag. Thus, concert goers face quite the predicament: leave the lip combo at home, or try to stuff the essentials into a tiny bag that clashes with their outfit. However, the perfect concert bag isn't a fashion fairy tale. Coach's Teri, a '90s-inspired shoulder bag, clears many major concert venues' size requirements (still, check yours ahead of time to make sure) while simultaneously elevating any outfit.

The crossbody style (which also comes with a shorter shoulder strap option) comes in a standard size measuring 9.5" x 6," and a mini version that's only 7.75" x 5." Both are under $250 and surprisingly spacious, offering room for your phone, wallet, keys, portable charger and lip gloss. It stays strapped to your side throughout the entire set list, with its zip-top closure keeping all of your belongings safe and secure while you sing (and dance!) your heart out.

Perhaps more importantly, the Teri bag doesn't disrupt the pre-show 'fit pictures as there's a style for every concert's vibe. Arianators lining up for the "Eternal Sunshine" tour may gravitate toward light and airy colorways, while Harries attending the "Together, Together" tour can accessorize their tie-adorned ensembles with a sleek black iteration. Don't worry country music fans, the Teri bag's woven straw variation also pairs well with cowboy boots for Ella Langley and Megan Moroney's summertime shows.

Shop our favorite summer concert-approved Teri bags:

Coach Teri Shoulder Bag With Quilting, $219, available here

Coach Teri Shoulder Bag In Signature Canvas, $219, available here

Coach Teri Shoulder Bag With Stripes And Charm, $199, available here

Coach Teri Mini Crossbody Bag In Signature Denim, $179, available here

Coach Teri Mini Crossbody Bag With Gingham Print, $179, available here

Board-certified dermatologist and founder of sun protection brand Soul-A Dr. Angelo Landriscina (also known online as DermAngelo) isn't afraid to keep it real. When you ask for his unfiltered opinion on any beauty or skin-care concern, trust that he's not one to tell you what you want to hear, but what you need to.

And as one of New York — and the Internet's — most beloved derms, that pure honesty and individuality continues to serve him well. So, naturally, we had to tap him for our latest installment of "Face It." In the video below, he reveals his biggest beauty hot takes — from the treatment he finds overrated to why people need a better approach to sun protection.

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As one of today's "Big Four" fashion capitals, NYFW first got its start as "press week," which was launched by Eleanor Lambert in 1943. American publisher Ruth Finley then founded the Fashion Calendar in 1945, holding her position for nearly 70 years. The CFDA now solely manages NYFW's official schedule after acquiring the Fashion Calendar in 2014.

With 70 official runway shows and presentations planned, this season's participants include many familiar names: Altuzarra, Anna Sui, Area, Ashlyn, Bibhu Mohapatra, Calvin Klein
Collection, Carolina Herrera, Christian Siriano, Colleen Allen, Collina Strada, Cos, Diotima, Eckhaus Latta, Fforme, Heirlome, Kallmeyer, Khaite, Kozaburo, Lafayette 148, LaQuan Smith, Michael Kors Collection, Norma Kamali, Prabal Gurung, Proenza Schouler, Public School New York, Simkhai, Todd Snyder, Tory Burch, Ulla Johnson, Wiederhoeft, Zankov and 6397.

Some brands are set to show on the eve of NYFW's official kick-off, including Ralph Lauren, Coach, Rachel Comey, Cult Gaia and Libertine. Meanwhile, Marc Jacobs got an early start by revealing his Spring 2027 collection on June 29.

Related: Your Fashion Week Calendar for All of 2026

What's New

This season, Diane von Furstenberg opens the week on Sept. 10 with the debut collection of its newly-appointed Artistic Director Henry Zankov. Thom Browne's Spring 2027 runway marks the week's finale on Sept. 15. Monse, ThreeAsFour and Tommy Hilfiger are all returning to the schedule this season.

NYFW first-timers include Benjamin Seidler, Conner Ives, Grey's by Emily Grey, High Sport by Alissa Zachary, Hikari no Yami by Jakarie Whitaker, Magda Butrym, Max Esmail, Patrick Taylor, Sabyasachi by Sabyasachi Mukherjee and Zaldy. The 2026 CFDA/Vogue Fashion Fund (CVFF) finalists Bad Binch TongTong by Terrence Zhou, Jamie Haller and Milamore by George Inaki are also on the calendar for the first time. These three designers join fellow CVFF finalists Aisling Camps, Amir Taghi, Lii by Zane Li and Zoe Gustavia Anna Whalen.

New York Fashion Week Spring 2027 Preliminary Schedule

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“It’s never been easier to launch a beauty brand, yet at the same time never been harder to grow one,” says Will Henderson, founder of the brand Skincare Generics. Converting attention into a scalable business, he adds, requires operational and financial infrastructure that many emerging brands simply do not have.

Across skin care, fragrance and cosmetics, founders are navigating a new reality defined by rising costs, constrained supply chains, stricter retail expectations and a widening gap between independent brands and well-funded competitors. Growth is still possible, but it now requires far more than a strong product. It requires capital, discipline and a clear strategy for what not to compromise. 

The Cost of Getting Bigger

At the center of the shift is a simple but significant pressure: Everything costs more. Raw materials, packaging, freight and testing have all increased, forcing emerging brands to make harder decisions earlier in their lifecycles.

“Scaling now means facing both intense competition and elevated consumer expectations,” Iulia Scvortova, founder of makeup brand Serotonin Beauty, says. “There is more pressure to get everything right from the beginning, from product to branding to distribution.”

Those rising costs ripple across the business. “Costs have gone up across every layer—raw materials, packaging, freight and testing,” says Arielle Moody, founder of sun-care brand Mama Sol. Without the leverage of scale, emerging brands absorb those increases, tightening margins and limiting the ability to reinvest in growth.

For newer founders, that pressure is immediate. “You can have the greatest product in the world, but if you can’t meet retailer margin expectations or invest in visibility, scaling becomes very challenging,” says Dr. Whitney Hovenic, the co-founder of sun-care brand Spooge.

Even established founders are adjusting. Dimitri Weber, founder of fragrance house Goldfield & Banks, says rising costs are forcing brands to renegotiate with suppliers and, in some cases, absorb increases rather than pass them on to consumers.

The MOQ Problem

Manufacturers' minimum order quantities are another issue.

“You’re often required to commit to very large quantities from the beginning, sometimes 10,000 units per SKU before you’ve even proven demand,” says Luisa Slavila, founder of skin-care label Off We Glow.

For founders, that requirement transforms product development into a financial risk. “When a manufacturer tells you the minimum order is 5,000 or 10,000 units, that’s not just a production requirement. That’s a cash flow commitment, a storage challenge and a risk calculation all at once,” says Henderson.

Rising MOQs are “one of the biggest barriers right now,” adds Moody. “It’s not about product-market fit anymore, it’s about whether you can afford to play at that level.”

Brazil Edition Founder Rogerio Cavalcante says those constraints have forced a more disciplined approach: Brands are launching with tighter assortments and growing more intentionally, rather than expanding quickly. Together, these limitations are forcing founders to make bigger bets earlier, often without the data or margin to absorb mistakes.

Access, or Lack of It

Beyond cost, access to the right partners has also become more constrained. As more manufacturers consolidate or prioritize larger clients, smaller brands are often pushed to the margins.

“As labs and contract manufacturers become more corporate or PE-owned and more risk-averse, they are less likely to take on newer brands,” says Charlene Valledor, co-founder of brand incubator SOS Beauty.

Even when access exists, it comes at a cost. “If you want access to labs with real experience, credentials and a proven track record, you’ll certainly pay a premium,” notes Henderson.

For founders, that dynamic is changing how partnerships are built. “Brands are becoming more collaborative with labs,” says Isha Simaga, founder of fragrance brand Siru, pointing to a shift toward long-term relationships rather than transactional production.

At the same time, alignment has become just as important as access. Aziza El Wanni, founder of The Potion Studio, says founders are becoming more intentional about who they partner with, focusing on shared standards and long-term vision rather than speed.

Related: Indie Beauty Founders Are Getting Really Real About the Challenges They're Facing

Retail Is No Longer the Shortcut

Retail was once considered a primary driver of scale. Today, it's something brands must be ready for before they enter.

“Partnering with a retailer has become more of a marketing lever than a true scaling engine,” says Cosmette Skincare Co-Founder Tara Fankhanel. And the retail game isn't an easy one. “Retailers expect a lot more upfront now,” says Moody. “It’s not just about having a great product — you need strong branding, proven sell-through, marketing support and the ability to keep shelves stocked.”

For Reshona Jessamy, founder of Novara Beauty, that has changed how she approaches expansion. “Growth, for us, is not about being everywhere, it’s about being in the right places,” she says.

Even founders preparing to enter retail are moving cautiously. Simaga says expansion is a long-term goal for her budding perfume brand, but only once the infrastructure is in place to support it without compromising brand integrity.

The Global Pressure Layer

Tariffs and shifting trade policies have added another layer of complexity to scaling, particularly for brands operating across multiple markets.

Lisa Hanna, founder and CEO of her namesake skin-care brand, says the industry is undergoing a “fundamental recalibration” in how brands approach expansion. “Every decision — where you manufacture, how you move product, which markets you prioritize — is now directly tied to policy environments that are constantly evolving,” she explains.

For founders, that means building for resilience rather than speed. Jessamy says tariffs have forced Novara Beauty to make intentional pricing decisions while protecting product quality. At The Potion Studio, El Wanni takes a similar approach, focusing on long-term sourcing strategies rather than reacting to short-term cost fluctuations.

Related: Why Mid-Priced Beauty Brands Are Feeling the Squeeze

The Widening Gap

Taken together, these pressures are widening the gap between independent brands and conglomerate-backed ones with significant funding. “Well-funded brands can launch faster, produce more and invest heavily in marketing,” says Moody. Independent brands, by contrast, are forced to be more selective and often grow more slowly.

The difference is visible in everything from inventory depth to retail presence. “If two brands are equally strong in the market, the one with deeper pockets can place larger inventory orders, weather supply chain issues and attract top talent,” says Henderson.

At the same time, consumer demand for independent brands continues to grow. “Consumers are looking for authenticity, transparency and a clear point of view,” says Fankhanel. But demand alone does not guarantee scale.

Related: Is Private Equity's Involvement in Beauty Stifling Brand Individuality?

A More Intentional Future

Ultimately, the current environment is forcing a shift in how growth is defined. Instead of chasing rapid expansion and fast-track exits, many founders are focusing on sustainability, discipline and long-term brand building.

Scaling a beauty brand today is not just about having a great idea, it's about navigating a system that has become more expensive, more complex and more competitive at every level. The barrier to entry may be low, but the barrier to growth has never been higher. In a category built on creativity and access, growth is no longer just about having a point of view, it’s about having the resources to sustain it.

Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing new favorites. Here, we've rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent additions to our personal routines.

Between non-stop "Love Island USA" drama and the endless questions around Taylor Swift's upcoming nuptials (I refuse to believe it's at MSG), there's too much to keep track of this summer. But, team Fashionista is focusing on what we can control: our beauty stashes.

Our editors reached for plenty of skin-care products this month, including a gentle exfoliating cream cleanser, a manuka honey-based gel moisturizer, a smoothing mandelic acid serum and a K-beauty hybrid double cleanser. Our June beauty favorites also spotlighted some hair-care (a dry texture spray) and body-care (a milky self-tan essence) discoveries, but our makeup bags received the most love this month. A lengthening tubing mascara, a crease-proof eye shadow stick, a blurring lip balm and a long-lasting cream bronzer stood out as impressive additions to our makeup routines.

Ahead, see (and shop!) our editors' must-have beauty finds from June.

Macrene Actives High Performance Cleanser, $95, available here: "Upper East Side derm Dr. Macrene Alexiades happens to hold a B.A. in Biology and a Ph.D. in genetics in addition to her M.D. (all from Harvard, nbd) and is a leading researcher on the use of lasers in skin care. So it's safe to say she knows her stuff — and she applies all that knowledge to her eponymous skin-care brand, Macrene Actives. While the entire line is beautiful, this cream cleanser has become an instant favorite: Formulated to maintain proper pH and balance the skin, it relies on plant surfactants to gently exfoliate, as well as potent antioxidants to protect skin, emollients to moisturize and niacinamide to keep pores clear. Massaging it into my face has become the part of my beauty routine I look forward to most." —Steph Saltzman, Beauty + Style Director

The Face Shop Rice Water Bright Milk & Jelly Double Cleanser, $23, available here: "I just finished my first tube of this 3-in-1 cleanser, and I'm shocked by its efficacy at a really great price. I've liked everything I've tried from the Korean skin-care brand, but this face wash is next-level good. It has two chambers: a milky oil formula that dissolves all my makeup and sunscreen, plus a jelly cleanser that leaves me feeling ultra-clean without stripping my skin barrier. It's basically like I'm double cleansing but I only have to do it once." —Elizabeth Denton, Deputy Content Editor

Good Weather Skin Daily Lip Sun Gloss SPF 30, $24, available here: "I want to take a moment to apologize to my lips, because I frequently forget to apply an SPF lip balm. It's not for the lack of options (of which there are many), but rather for the unpleasant experience of drying formulas or overpowering sunscreen smells. However, Good Weather Skin's Sun Gloss has changed the game: Thanks to a formula of hyaluronic acid, mango butter, jojoba oil and rosehip oil, my lips feel hydrated (and protected!) without cracking or flaking once the gloss dissipates. I'm a fan of the Ripe Berry shade, which delivers a subtle plum-tinted hue." —Catie Pusateri, Staff Writer

Charlotte Tilbury Easy Eye Shadow Stick, $32, available here: "Crease-proof? Blendable? Easy to glide on? Pigmented? Check, check, check and check. Oh, Charlotte Tilbury, you've done it again. This shadow stick is a must for literally any beauty look I'm going for, whether I'm in a rush and doing a no-makeup-makeup moment or doing a full-glam beat for a night out." —Janelle Sessoms, Staff Writer

Beauty of Joseon Daily Relief Sunscreen SPF 40, $18, available here: "I do not play about sun protection. I have very strict criteria for my sunscreen: no pilling, no purple or white cast, zero greasy residue and no odor. Beauty of Joseon passes all of these tests. Even applying it using my mandatory two-finger rule, this formula delivers a dewy finish while maintaining a lightweight feel — perfect for midday heatwaves. It's also SPF 50+ with a PA++++ rating — the highest level of UVA protection under the Japanese PA ranking system." —Neia Dizon, Editorial and Multimedia Intern

Aveda Tousle Texture Dry Texture Spray, $37, available here: "I've been using Aveda since high school, but it's been a while since I've discovered something new from the brand I'm excited about. Until now, with the launch of this body-enhancing texture spray. The (truly!) dry mist bulks up strands and creates soft, movable texture without turning waxy or greasy, and it really lifts strands rather than weighing them down. I like to flip my head over and mist it all over for major fullness or spritz it on a loose braid to help set a wavy texture in place." —Steph

Hourglass Phantom Smoothing Blur Lip Balm, $38, available here: "Hourglass just launched my dream lipstick and not enough people are talking about it. The formula is basically like if 2016's matte lipstick had a baby with an ultra-hydrating lip balm. My favorite shade is Whisper, a natural-looking pink-mauve that delivers the perfect wash of color with a soft matte finish that actually lasts. And my lips are hydrated at the same time? A total win." —Elizabeth

Erborian CC Red Correct Color-Correcting Cream, $46, available here: "I tried Erborian after reading Steph's glowing review of the brand's CC Cream Color-Corrector, and sure enough, it did not disappoint. This redness-reducing CC cream has effectively put my foundation out of work. Formulated with glycerin, centella asiatica extract and SPF 25, the lightweight cream glides on green before neutralizing any redness. It has a surprisingly skin-like finish, and it's meant to gradually reduce redness with regular use. Since my skin tone can best be described as 'milky white,' the cream's encapsulated pigments leave a slightly tan tint so I always bring it down to my neck for cohesion." —Catie

It Cosmetics Do It All Lip Transformer, $29, available here: "I'm always down to try a 2-in-1 beauty product, and this dual-ended liner-and-balm duo is a unique one. The creamy, precision-tip liner is long-lasting and moisturizing (thanks to the incljusion of cupuaçu butter and jojoba oil). I then flip the pen around to apply balm, which offers just enough color to wear solo but is also sheer enough for a layered look." —Janelle

Clio Kill Lash Superproof Mascara, $15, available here: "I usually skip out on a full face and opt for the basics (lip stain and sunscreen), but this mascara has become part of my everyday routine. It holds a curl all day long (even for my stubborn, straight lashes), doesn't smudge and adds both volume and length. In fact, it's so effective at lenghtening that I can actually feel my lashes brush against my eyelid when I blink — a weird but oddly gratifying sensation." —Neia

Cyklar Self-Tanning Milky Essence, $36, available here: "I'm pretty sure I'm supposed to be olive-skin-toned, but because I've been a beauty editor for almost half my life and never go in the sun, I'm pale in a sort of sickly way. (Pale olive skin is just... queasy green? Chic.) So I've tried just about every sunless tanner on the market, and this one is officially at the very top of my list. I massage the super-light, runny gel all over with an applicator mitt post-shower, and it dries within a few minutes, leaving zero trace of stickiness behind. I love that it leaves my skin feeling smooth and hydrated with a bit of a bounce (thank you, ceramides, allantoin and squalane!) in addition to imparting an even, realistic golden hue. My ghostly legs and I are eternally grateful." —Steph

Merit Clean Volume Tubing Mascara, $28, available here: "I've become quite the tubing mascara fanatic, and Merit's new formula is a welcome addition to my stash. It applies in smooth layers that lengthen and separate my lashes, rather than veering into clumpy and goopy territory. For me, the mascara's greatest strength is its brush: Its small wand coats each lash with precision, eliminating unwanted smudging during the application process." —Catie

E.l.f. Save Your E.l.f. Hypochlorous Mist, $12, available here: "Every skin-care brand and their mother has a hypochlorous acid mist at this point, and with good reason: It's great for any skin type and has a multitude of uses (healing, calming, bacteria-thwarting, refreshing). E.l.f.'s version comes in a generously sized bottle, offers a pleasantly light mist with even dispersion and has the same exact functionality as the other pricier HCAs I've used. I'll definitely be telling my friends they can switch to this budget-friendly option next time they need to re-up on theirs." —Steph

Reale Actives Go Deep 8% Mandelic Acid Serum Concentrate, $39, available here: "I've always cautiously approached exfoliants due to my sensitive skin, but after a recent facial revealed lingering congestion, the esthetician encouraged me to try mandelic acid. I started using this serum (from Alix Earle's new acne-focused skin-care brand) with an 8% concentration of the ingredient. It's smoothed my skin's texture (without irritation!) thanks to a blend of synactin AC, arginine, squalane, licorice root extract, centella asiatica extract and garcina mangostana peel extract." —Catie

Aunu Mānuka Moisturizer, $82, available here: "I was already a fan of Aunu's entire manuka honey-based line, but this new lightweight gel moisturizer is a lovely summer addition. The honey is naturally soothing and anti-bacterial (so therefore anti-breakout!), while a mix of ceramides, squalane and jojoba moisturize and strengthen the skin barrier. Plus, niacinamide offers a bit of brightening, skin-tone-evening power. This might be weird, but to me it smells exactly like the way the Buttered Popcorn Jelly Belly tastes (complimentary; that's my favorite flavor!!!). It's just lovely for summer." —Steph

Rhode Pocket Bronzer, $25, available here: "Hailey, you did it again. This new cream bronzer — housed in the same 'pocket' stick format as the brand's popular blush — is yet another winner. The problem I've had with most cream formulas is that while they apply and blend smoothly, they don't last very long. Not so with this one. A few swipes of a brush over the intensely-pigmented product and a bit of buffing is all it takes to get glow-y in seconds, and then stay that way all night (even in very humid conditions, like Manhattan in June)." —Steph

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Marc Jacobs Stages Spring 2027 Runway Show

Marc Jacobs held its Spring 2027 runway show on Monday evening, marking its first collection since LVMH announced the brand's sale to WHP Global and G-III Apparel Group. The Spring 2027 collection bursts with bright colors, sheer layers and belted silhouettes. In show notes, Jacobs expressed gratitude and highlighted that he aims to offer color, beauty and "joyful exuberance" to those that have shaped him. G-III Chairman Morris Goldfarb also commented at the show: "We're committed to keeping them going, committed to getting the spirit of Marc, the energy of Marc, the validity of what he's created." See all the looks from the Marc Jacobs Spring 2027 runway below. {Business of Fashion/paywalled}

Marc Jacobs Spring 2027

France Passes Ultra-Fast Fashion Law

The French parliament passed legislation on Monday imposing fines on ultra-fast fashion retailers like Shein and Temu. Companies deemed "ultra-fast fashion" face fines as high as €6 (about $6.85) per product this year, set to go as high as €10 (about $11.40) per item in 2030. The law also bans advertising and influencer promotions by companies designated as ultra-fast fashion. {The Wall Street Journal/paywalled}

Christophe Lemaire and Sarah-Linh Tran to Reportedly Exit Uniqlo U

Lemaire's designers Christophe Lemaire and Sarah-Linh Tran have spearheaded capsule collections for Uniqlo U since 2016, but now, Puck's Lauren Sherman reports that there are plans for Lemaire and Tran to exit Uniqlo U. The Fall 2026 collection will reportedly be Lemaire and Tran's last. According to Puck, there have been discussions of continuing Uniqlo U without the designers, but Fast Retailing Founder and CEO Tadashi Yanai allegedly refused the idea. {Puck/paywalled}

Conner Ives to Show at New York Fashion Week

London-based American designer Conner Ives will show during New York Fashion Week on Sept. 12. Ives, who catapulted to global recognition thanks to his "Protect the Dolls" slogan T-shirt, has previously shown in London since his debut runway in February 2022. "As a native New Yorker, it feels fitting to bring the brand back to where it all started for me," Ives said in a statement. "But the relocation feels that it's coming at a right time for the brand that has grown so exponentially in the last year." {WWD/paywalled}

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Location: New York City (SoHo Studio)
Duration: August 01 - December 01, 2026
Compensation: Unpaid for Academic Credit (compensated for transportation within NYC to and from SoHo studio)

About The Brand
We're a New York based design house rooted in a timeless perspective shaped through art, history, and cultural memory. As 2026 Finalists for the CFDA/ Vogue Fashion Fund, we are honored to be acknowledged among a select group of emerging designers across the US, and are preparing for the next phase.

Known for sculptural silhouettes, precise proportion, and a refined sense of restraint, we have developed a distinct visual language that feels both irreverent and enduring.

Each piece is handmade in close collaboration with skilled artisans, where traditional techniques meet a modern sensibility. The result is jewelry designed to live with you—collected over time and worn with instinctive ease.

The Opportunity
We’re looking for two Interns to join our SoHo studio and become part of the day to day rhythm of the brand. This is not a coffee run internship - you’ll be inside the operations of a growing jewelry house, working closely with the team across design, production, fulfillment, and brand development. If you’re curious about how a jewelry brand runs behind the scenes, this is the environment for you!

Perfect for NYU and Parsons students interested in fashion, design, or creative business who want real exposure and responsibility.

What You’ll Be Doing
You’ll move across different parts of the business, including:
• Studio support and order fulfillment
• Assisting with sample organization and inventory
• Supporting design and production workflows
• Helping with sourcing materials and vendor coordination
• Assisting with press pulls, sales, and client communication
• General studio operations and day to day problem solving

To Apply: Please send your resume to antonella@jujuvera.com.

Price Range: $100 - $2,000+
Hero Product:Tiny Letter Necklace ($230)
PR Representation: Lucky Chalm
How to get in touch: info@kateandkole.com.au

Origin Story

Kate & Kole was founded in 2015 by two friends, Sara and Maddy, with the goal of creating "sustainable," quality, design-led fine jewelry. What started as a side project from a home studio in Newcastle has evolved into a fully fledged Australian-born ring concierge and jewelry brand, with signature collections, engagement and wedding suites and a custom jewelry design service.

Team Fashionista is summermaxxing: Our PTO is booked, our vacation responders are set and our summer wardrobes are officially restocked.

This June, our editors welcomed soaring temperatures with a breezy lace-trim blouse, a neon halter top, paracord-adorned jorts, a linen matching set and a nostalgic floral tee. Our standout footwear finds included shoes for every summertime activity: strappy heeled sandals for happy hour, ballet sneakers for Eurosummer travels and waterproof hiking boots for all-day excursions. A suede shoulder bag, a BookTok-inspired locket and a sleek leather clutch also stood out as our must-have warm-weather accessories.

Ahead, see (and shop!) all of our editors' favorite fashion discoveries from June.

Rixo Ellery Cotton Blouse, $220, available here: "Breezy cotton blouses are all I want to wear when it's hot out, and this one is full of cute details — lace trim, structured pleating, flouncy oversized collar, elasticized puff sleeves — that lend an interesting, vintage-y feel." —Steph Saltzman, Beauty + Style Director

Gu Lace Up Ballet Sneakers, $40, available here: "My love for ballet sneakers knows no bounds. I can never have too many, it seems. What I didn't have was a pair in grey/silver, a color all the cool girls seem to be wearing. I bought these affordable ballet-style sneakers from Gu, Uniqlo's younger (sometimes cooler) sister brand. They were so comfortable (especially for a non-athletic brand) and saved my feet last week when I was walking 10,000-plus steps in Paris." —Elizabeth Denton, Deputy Content Editor

Almina Concept Classic Round Neck Tank, $68, available here: "I make a real effort to invest in basics that will last a long time, but as a clumsy person, I do have to replace my white items slightly more frequently than others. Thankfully, this 100% cotton tank by Almina concept, a brand known for its high-quality, elevated wardrobe staples, rings in under $70 (and looks like it costs much more)." —Dhani Mau, Editor in Chief

Barbour Maia Check Showerproof Trench Coat, $400, available here: "I fell in love with this checkered (Prince of Wales check, to be specific) trench coat a few months ago, but ultimately decided against adding it to my (rather overstuffed) outerwear wardrobe. I've regretted leaving it behind ever since, so I finally pulled the trigger on my recent trip to London. Although the mere thought of a winter coat currently sends beads of sweat down my back, I'll be wearing this chic belted trench on repeat once sweater season arrives." —Catie Pusateri, Staff Writer

Alex + Ani "A Court of Thorns and Roses" Velaris Heart Locket Necklace, $58, available here: "'ACOTAR' has become near and dear to my heart. Wearing this heart necklace is a physical manifestation of those feelings. And yes, the quote on the back of the locket definitely got me in my feels. (Side note: If Cassian dies in the upcoming book, we ride at dawn!)" —Janelle Sessoms, Staff Writer

NiiHai Tess Top in Lemon, $72, available here: "It's a neon kind of summer — at least in my playbook. In my mission to incorporate more color into my wardrobe, and with an insane amount of luck, I came across this NiiHai top on Depop back in February. The slouchy fit in pale yellow goes perfectly with low-rise jeans or black capris. It's also come in handy during the FIFA World Cup: Since most nations' team colors are yellow, and I don't own a Brazil or Colombia kit, it's become my makeshift jersey for repping national pride." —Neia Dizon, Editorial and Multimedia Intern

Alex Mill Marie Dress in Linen, $195, available here: "It's tough to beat Alex Mill when it comes to well-constructed, thoughtfully designed basics. This linen dress — with a simple square neckline, adjustable straps and a playful scoop back – is no exception. I'd like it in every color so I can wear it every single day, if I'm being honest." —Steph

Baggu I Love NY Nylon Pochette, $48, available here: "Maybe it's because I miss my 16+ years in New York City or I just love the iconic graphic, but Baggu's new I Love NY collection really spoke to me. I got the sleek, compact Pochette because I needed something small enough to be stadium-approved but spacious enough to hold a few of my essentials. I love that it has interior slots for cards, so it fits a surprising amount." —Elizabeth

Mango x Eckhaus Latta Neoprene Sandal With Straps, $180, available here: "I thought it was a cool move for Mango to collaborate with Eckhaus Latta and while browsing the collection I discovered my new go-to 'ugly' sandals for summer. I love the sporty look and the straps ensure my feet stay secure while walking — a great marriage of style and practicality." —Dhani

Inez Gia Sandals, $285, available here:
"I haven't had much luck with heeled thong sandals, but this minimalist pair is actually comfortable without sacrificing style. I particularly love the cherry red shade, which adds a playful pop of color to my monochromatic outfits. Plus, these sandals have survived multiple subway rides and a surprise rain storm without sliding off my feet." —Catie

Oura Ring 5, $399, available here: "I've been manifesting getting an Oura Ring for months, and finally the universe has answered my prayers. A few weeks ago, the brand kindly gifted me one at an event, and I haven't taken it off since. I love how it tracks over 50 health metrics — including stress levels, sleep activity, cycle tracking, body temperature and heart rate — to give me a better understanding of my wellbeing. (Note to self: the sleep score can use some improvement.) Even with its high-tech capabilities, I'm very impressed by how lightweight it feels. Another bonus? It's completely waterproof." —Janelle

Merrell Women's Moab 3 Waterproof, $160, available here: "There's truly nothing that screams summer to me more than a good hiking trip that has you silent in the car ride back home as crisp AC hits your face. I'm an enthusiast of all things offline, and these shoes are now my holy grail after a six-hour hike through rocky terrain and streams. And, fun fact, they hold the same reliable traction when crossing the icy road at Union Square in New York. (Points for duality!)" —Neia

Dissh Sian Dusty Blue Silk Organza Midi Skirt, $204, available here: "The sheer trend just makes sense for summer, and I'm finally getting into it with this layered skirt. Dress it down with a T-shirt and flat sandals or up with heels and some chunky jewelry, and it's a perfect simple-but-fun outfit. I also love the pastel periwinkle color." –Steph

Margesherwood Grandma Buckle Suede Shoulder Bag, $495, available here: "While in Seoul last fall, I splurged on this Margesherwood bag (it's cheaper in Korea!) and I've been completely obsessed with the brand since. Seoul-based designers Sungeun Um and Soonyoung Kim are so creative and I get compliments on my bag even in the coolest spaces. They recently launched bag rings (literally rings for your bag) and I'm drooling over them from afar." —Elizabeth

Sezane Anissa T-Shirt in Floraline Print, $60, available here: "As someone who almost never wears color or print, I can't explain what came over me when I saw this shirt, because I instantly needed it. I love the boat neckline and low-cut back, but I'm obsessed with the floral pattern. There's definitely a nostalgia aspect, as it looks like something little Dhani would've freaked out over in a Limited Too or Delia's catalog in the '90s." —Dhani

Knix Super Leakproof Mini Dream Boxer, $48, available here: "Knix's boxers are my go-to pajama shorts regardless of what time of the month it is, but when it's that time, they boast an absorbent built-in, leak-proof liner. Knix recently launched an even shorter pair (in this flirty leopard print!), which has come in handy during New York City's sweltering heatwaves. Also, don't worry about condemning these boxers to the period panty drawer — just throw them in the wash and they're as good as new." —Catie

Skims Ultimate Teardrop T-Shirt Bra, $64, available here: "I have to give Skims its 10s with this one. This has truly become my everyday bra: It's breathable, doesn't shift throughout the day, looks super smooth under my clothes and avoids any boob spillage." —Janelle

Claudent Button Up Shirt UPF +50, $295, available here: "Allow me to highlight a positive aspect of the year 2026: They make UPF (sun-protective) clothing that's actually chic now. Claudent is one brand that's leading the charge, and I especially love this crisp button-down shirt in a punchy pink colorway that blocks more than 98% of UVA/UVB rays. Cute and shoulder-age-spot-preventing? Yes, please." –Steph

The Lulo Project Stella's Top, $350 $245, available here and Stella Shorts, $295 $195, available here: "You'll find me wearing as much linen as possible in the summer, and this matching polka-dot set is as breathable as it is stylish. I love the top's adjustable belted waist for a more cinched look and its gold buttons (which complement my all-gold jewelry wardrobe). Plus, this airy set makes me look more put together than I feel while dashing to summertime events. My only note is that I wish the faux front pockets on the shorts weren't actually faux." —Catie

Sinta Yohané Essential 02, $328, available here: "I've gone through my fair share of little black bags, but this is one of the most luxe in my rotation: Its slim, minimal silhouette, logo-free exterior and full-grain leather fabrication make it the perfect piece to flaunt at a nice dinner or special occasion. I know 'timeless' has become an overused adjective, but I can't think of a better word to describe this clutch. I easily see myself carrying this years from now, and it will still look just as chic as it does today." —Janelle 

J.Crew Denim Bermuda Short With Paracord, $98, available here: "Lately I've been very into both oversized Bermuda shorts and sporty paracord detailing — so this pair of jorts immediately caught my attention. Can you tell I miss the summer camp days of my youth?" —Steph

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What’s the opposite of gatekeeping? Welcome to “Payment Processing,” in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys.

Elizabeth Banks and Gabrielle Union have teamed up for an unlikely but fitting partnership, and it's not a new movie (yet?). The duo is part of the "Paze. It Checks Out" campaign, and they're talking all things "add to cart," which just happens to be one of our favorite activities.

It turns out, the actors love online shopping, too. So, we jumped at the chance to ask their fashion and beauty recommendations as these two have been style stars for decades. Union burst onto the scene in the Y2K era with hits like "Bring It On," "10 Things I Hate About You" and "Bad Boys II." She's designed several fashion collections, been a Neutrogena ambassador and launched a hair-care brand, Flawless by Gabrielle Union, in 2017.

Banks has become known for her sleek and colorful red carpet style and vintage-inspired beauty looks alongside memorable roles in "Pitch Perfect," "The Hunger Games" and "30 Rock." The actor, producer and director also partnered with L'Oréal Paris on beauty campaigns.

Ahead, Union and Banks reveal the products they actually spend money on, from Medicube skin care and Charlotte Tilburymakeup, to vintage fashion finds and a luxury LED mask.

What’s a luxury beauty item you’re into right now?

Banks: I'm going to get the Goop [Therabody] LED mask. I'm doing it!

Union: The sad thing is, there's nothing I'm eyeing because I just buy it. I have a problem! I've bought everything from the mask, the one that's like, black. I got one of the microcurrent things. I've bought lipsticks, glosses, a waterproof liner. I have a problem. And this was in the last few days. My cart is empty!

What’s a drugstore beauty item you love?

Union: L'Oréal Paris Voluminous Mascara in [Blackest] Black.

Banks: Great Lash. So easy. And I still use a lot of No. 7. I use their Day Cream. It's got SPF. I love the way it smells.

What's a beauty item you love so much, you've bought multiples?

Banks: Charlotte Tilbury — I buy all her liners. I have like 50 pencils from Charlotte Tilbury.

Union: Damn you, TikTok! It's the Medicube that got me. The algorithm! I bought the whole set.

What shoes are you eyeing right now?

Banks: These Celine wrestling bootie shoes. They come in white and blue and we're obsessed with them.

Union: I can tell you what arrived. I'm obsessed with Nike Cortez, in every colorway, all the different materials. I have a problem.

What's an affordable fashion item on your wishlist right now?

Union: Why am I late to this ASOS party? It's super affordable, economical. I start in the sales and work my way back.

Banks: I love vintage. So, I'm all about reuse, reduce. The vintage game is so on-point right now. Of course, I love The RealReal. I'm really obsessed with the '70s again. I think the shapes are amazing, the colors are incredible. I'm craving the comfort and the vibe.

What's a wardrobe staple you love so much, you've bought multiples?

Banks: Commando underwear. I have 100 [pairs] of them. It's not sexy but dang, is it easy!

Union: There are parts of your underwear you need to be little wider than narrower, and I'm just going to let the kids do the math on that. I tend to buy Frankie Shop pants in every color.

What’s the last product a friend or influencer influenced you to buy?

Banks: [Union] makes me want to do incredible travel because she's a traveler extraordinaire. I'll text her about places to stay because she has all the best ideas.

Union: Going back to Charlotte Tilbury, the powder that's in the little compact? I have it in every purse now, just in case I forget to transfer everything. They're amazing. She's figured that out.

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"When we saw this space was available, we jumped on it because I love Silver Lake," du Petit Thouars tells Fashionista. Originally from France, she also lived in the neighborhood at the time (but has since decamped to Pasadena). "I think it's very special and I don't think I've ever seen a place so creative, such a mix of people."

The pristine-yet-cozy shop is the fragrance label's largest location to date, representing a full expression of Maison Louis Marie, which began as a candle brand and has since expanded to comprise perfume oils, eau de parfums and a wide breadth of body products. Designed in collaboration with Via Clover (also behind recent interiors for Alaïa, Dries Van Noten and Chloé), the Silver Lake space is meant to feel more like an apartment than a retail environment. Blending French and Californian aesthetics, it boasts clean, plastered arches and walls with travertine, oak, tile, steel and concrete details and custom furnishings.

"I want [customers] to be on a little journey where it's calm, comfortable and peaceful and they can discover the whole collection," du Petit Thouars says. "Our website, you can't smell it. A lot of stores carry our product, but not all of them."

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Stocked everywhere from Sephora to Bluemercury to Goop, the brand remains fully independent with no outside investors, which is noteworthy in an increasingly crowded space dominated by large conglomerates. Du Petit Thouars attributes the brand's success to authenticity and staying true to its DNA: It was inspired by (and named after) the founder's great-grandfather Louis Marie Aubert du Petit Thouars, an 18th-century French botanist who helped inform the modern study of plant life; a book of his sits on a coffee table centering the store.

"Our history is so different compared to other brands," she explains. "When I started the brand, the DNA was very important and it was really around my history and my family. And as we evolve, we always stayed the same and we don't try to chase trends."

Take a closer look inside the beautifully designed space — open now at 3920 Sunset Blvd., in the video above and images below.

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Tennis has always been as much about style as sport. Long before "quiet luxury" became a trend, the court was producing some of the most timeless fashion silhouettes in history: crisp pleated skirts, tailored collars, elegant dresses and effortless whites that looked just as chic at lunch as they did during a match. At Love All Tennis, that enduring sense of style is exactly what inspired the brand.

In a fashion landscape increasingly driven by microtrends and fast-moving aesthetics, Love All Tennis was created with a different philosophy: Clothing should feel timeless, flattering and wearable for years, not just seasons. The brand combines vintage-inspired tennis style with modern performance fabrics, creating pieces that look equally at home on the court, at the club or walking through town.

What sets Love All apart is its belief that great tennis style should be accessible to every woman. Founded by former Harvard tennis player and entrepreneur Kate Davis alongside fellow Harvard Business School graduate Reena Russell Nasr, the brand was built around the idea that athletic clothing should fit real women and real lives. Instead of designing for a single body type, Love All focuses on thoughtful silhouettes that celebrate a wide range of shapes and sizes while maintaining a polished, elevated aesthetic.

The collections draw inspiration from iconic moments in tennis history, from the feminine elegance of the 1970s to the sophisticated athleticism of the 1980s and 1990s. Dresses inspired by legends such as Gabriela Sabatini, Margaret Court and Lindsay Davenport bring a nostalgic sensibility to modern performance dressing. Details like ric-rac trim, delicate cap sleeves, flattering waistlines and vintage color palettes feel both familiar and fresh.

But timeless style means little without functionality. Every piece is designed in performance fabrics that move comfortably throughout the day, allowing women to transition seamlessly from a morning match to coffee, errands, meetings or school pick-up. It is fashion designed for the reality of modern life.

At its core, Love All is about more than tennis apparel. It is about confidence, inclusivity and the belief that great style should make every woman feel like she belongs. In an era of disposable fashion, Love All offers something increasingly rare: clothes that feel classic today and will still feel relevant years from now.

Because true tennis style never goes out of fashion.

Saks Exits Bankruptcy

On Friday, Saks Global successfully emerged from Chapter 11 bankruptcy, marking the completion of its restructuring process. The company now has significantly reduced debt, the full backing of investors and a stronger financial plan. {Saks Global}

Louis Vuitton Faces Backlash Over Waterfall Runway Show

Parisian locals are bashing Louis Vuitton's Spring 2027 show during Paris Fashion Week for wasting water with the giant artificial waterfall used as the backdrop, especially as the French capital is experiencing an extreme heatwave. Louis Vuitton's parent, LVMH, responded to the criticism, stating that no water was wasted, as it was drawn directly from Paris' water supply and then entirely redirected back into the city's sewer via a closed-loop system. {Reuters}

Bethenny Frankel Invests In and Joins DpHue

Bethenny Frankel has acquired an ownership stake in hair-care brand dpHue. She also joined its executive team as Chief Brand Officer. In this newly created role, she will help with product innovation and consumer education. {PR Newswire}

Off-White Introduces Lower-Priced Label

Off-White is launching L/AB c/o Off-White, a lower-priced option for younger consumers who can't afford the main label's luxury offerings. The new line is a reimagined concept of the now-retired Off-White For All label. L/AB c/o Off-White's core merchandise will be sportswear-centered, such as T-shirts, hoodies, tracksuits, sneakers and underwear, with pricing ranging from $45 to $220. {Fashionista inbox}

ERL Parts Ways from Dover Street Market Incubator

ERL is exiting Dover Street Market's incubator, which fully developed and operated the brand since its launch. ERL founder and designer Eli Russell Linnetz will now take full control of product development, manufacturing and distribution and is shifting to domestic production. "While it's an insane honor [to work with Dover Street Market], you start losing control, especially as business grows. Now that everything is in-house, I see every single thing that happens on a daily basis and maintain a connection with my audience without getting lost in an expansion that was getting out of my hands," Linnetz said in a statement. {Business of Fashion/paywalled}

American Retailers Reflect on the Current Landscape

American retail executives, founders and designers share their advice on ways the U.S. fashion industry can better nurture talent and offer longevity. Key insights on ways brands can build long-lasting loyalty include having a distinct point of view; embracing human touch and connection; having reasonable prices; and prioritizing curation over quantity. {Vogue/paywalled}

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Battalion is seeking motivated, creative and organized individuals to join our Fall 2026 Internship Program in New York. This role offers immersive exposure to agency life with some of the industry’s top PR professionals, hands-on experience supporting some of the most respected global luxury brands in the world and opportunities for professional growth in a fast-paced communications environment.

During this internship, you’ll gain invaluable experience in luxury public relations at an award-winning boutique agency known for elevating top accessories, lifestyle, and fashion brands. Through firsthand involvement in media coverage tracking, event execution, social amplification, sample management and major campaign support, you’ll develop the skills and perspective needed to succeed in the industry. 

WHO YOU ARE

● Have a heightened interest in learning more about the PR / communications industry
● Have excellent written and verbal communication skills
● Tuned in on what’s going on in the world and are a social media savvy individual
● Are highly organized, detail-oriented and able to multi-task effectively
● Proactive, eager to learn, and have a positive attitude
● Can work in-person in our New York office throughout the fall semester

YOUR RESPONSIBILITIES
● Daily Media Monitoring and Reporting
● Sample Trafficking
● Contribute to Creative Execution of Client Campaigns
● Event Assistance
● Industry Research & Client Competitive Analysis
● Administrative & Team Support

INTERNSHIP DETAILS
This internship is in-person at Battalion's New York office two to three days a week, from 10AM - 6PM. The internship program will begin in August/September and run through December, with flexible start and end dates depending on the individual’s academic schedule.

COMPENSATION
Battalion requires the student to receive school credit for the internship.

TO APPLY: Please send your resume and a short description of why you’re interested in this internship to Shannon McKeefery (smckeefery@battalionpr.com) and Lily Hoke (lhoke@battalionpr.com).

@battalion_pr

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Homepage photo:Victor Virgile/Gamma-Rapho via Getty Images

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Reformation Files for IPO

Los Angeles-based womenswear brand Reformation has filed for an initial public offering, seeking to capitalize on $507.1 million in 2025 revenue. The company, backed by private equity firm Permira since 2019, has built a successful direct-to-consumer and retail model around contemporary fashion. This IPO filing signals a trend as luxury consumption weakens, and elevated design at accessible prices is gaining share. {WWD/paywalled}

The Aesop Queer Library Returns

The Aesop Queer Library returns June 26-28 in partnership with the American Civil Liberties Union Foundation, expanding to seven U.S. cities: New York, Los Angeles, San Francisco, Miami, Austin, Chicago and Philadelphia. The initiative, now in its sixth year, has distributed more than 115,000 books by LGBTQIA2S+ authors worldwide, offering free titles to visitors across select Aesop retail locations. This year's collection spans multiple genres, featuring works from authors including Audre Lorde, James Baldwin, Ocean Vuong and Torrey Peters. {Fashionista inbox}

Luxury Fashion Brands Reassess Instagram Marketing Strategies

Instagram engagement across the platform declined 17% year-over-year, with luxury brands experiencing particularly depressed metrics as their traditional engagement benchmarks of 1-3% have weakened significantly. The decline reflects audience fatigue, even as marketing teams face tighter budgets and pressure to drive viral moments. {Puck/paywalled}

Behind Brand Pride Campaigns in 2026

Major brands are shifting to more "nuanced" Pride marketing to meet audiences where they already are. Madonna partnered with Grindr ahead of her new album "Confessions II" with a livestreamed concert, Diesel teamed up with Tinder on a "For Successful Loving" capsule collection featuring drag artist Gigi Goode and JW Anderson composed an exhibition of homoerotic illustrations from the historical gay magazine Pictorial Physique. These campaigns, and many more, reflect a departure from 2024's quiet marketing, as consumer data reveals 54% of adults expect brands to support the queer community year-round, not just during Pride Month. {Vogue Business/paywalled}

Victoria's Secret Enlists Content Creators for Annual Fashion Show

In April, Victoria's Secret launched Angels Among Us, a nationwide casting search that generated 1.7 billion media impressions and turned model selection into an ongoing social series. Victoria's Secret is offering potential access to its fashion show as a reward for the creators posting, selling and talking about the brand online. The strategy is paying off as the brand reported double-digit growth in new customer acquisition among 18- to 24-year-olds and net sales up 15% year-over-year to $1.56 billion. {Glossy}

Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.

Price Range: $12-$60
Hero Product:Hand Sanitizer + Serum ($12)
Stockists:Amazon, Anthropologie, Hart
PR Representation: Avant Collective
How to get in touch: hello@gemibeauty.com

Origin Story

Launched in 2025, Gemi is a luxury hand-care brand inspired by K-beauty skin care, fine fragrances and the belief that your hands deserve more. Its first product is a hybrid hand sanitizer serum infused with premium facial skin-care ingredients to hydrate and boost the skin barrier — delivered in a collection of luxurious scents.

For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Cuyana x Faherty

Cuyana and Faherty launched a collaboration titled “Two Coasts, One Summer,” that brings together "Cuyana’s signature polish with Faherty’s coastal ease," per press materials. The capsule includes new takes on three Cuyana bestsellers: the Canvas System Beach Tote ($328), Canvas Mini System Tote ($268) and Travel Case Set ($168), alongside Faherty’s Coastal Poplin Relaxed Shirt ($178) and Coastal Poplin Boxer Short ($110). There's also a straw beach hat ($168). Shop the full collection at cuyana.com and fahertybrand.com.

Reformation x Umbro

If the World Cup has you feeling all Sporty Spice, this is the collab for you: Reformation partnered with Umbro on a six-style limited-edition collection "made for being the best-dressed at the stadium, the pub or the streets of New York City," per a press release. Made with deadstock athletic materials, the Ref x Umbro collection features a '90s-style knit dress, a pullover anorak, T-shirts, a tracksuit and (of course) soccer shorts, priced from $78 to $278. Shop the collab at thereformation.com.

Banana Republic's Vintage Drop, Curated by Amy Blanchard

Banana Republic introduced its latest vintage drop this week as part of its Archive program. The new (old) lineup was selected by Amy Blanchard, renowned vintage curator, stylist and co-owner of Portland-based James Rowland Shop. The collection revisits Banana Republic’s late-'90s and early-2000s era "through a modern lens, pairing luxe materials like suede, leather, cashmere and silk with sporty, utilitarian pieces that feel especially relevant to today’s renewed interest in minimalist dressing," according to a press release. Shop it at bananarepublic.com.

Mejuri's Steel Collection

Jewelry brand Mejuri dropped its first-ever Steel Collection, "expanding the brand’s portfolio beyond traditional fine jewelry materials and creating a new avenue for trend-driven, fashion-forward design," as described in a press release (an amazing spin on "gold is too expensive"). The collection of durable pieces includes chunky earrings, bangles and more, priced between $98-$168. Shop the line at mejuri.com.

Hill House Home x Williams Sonoma

Williams Sonoma tapped Hill House Home for a homeware collaboration spanning tabletop, kitchen, indoor and outdoor furniture, entertaining, bedding and other home essentials. Featuring Hill House's signature prints, the lineup was designed around founder Nell Diamond’s "philosophy that hosting should feel as thoughtful and expressive as getting dressed." Shop the collection — priced from $17 to $11,495 — at williams-sonoma.com.

Luv AJ x Target

Jewelry brand Luv AJ launched a colorful collaboration with Target, featuring summery statement jewelry like bangles and oversized earrings. The collection will launch in 300 Target stores nationally, with plans to expand to all 1,800 Target doors by holiday, and includes 20+ styles ranging from $25–$55. It's also available now at target.com.

Beauty Launches

Merit's New Mascara

Merit added a new product to its makeup lineup this week: Clean Volume Mascara ($28), a volumizing mascara that "delivers impact through precision — not excess," as detailed in a press release. Designed to be clump-free and lightweight, the tubing formula supposedly offers 16 hours of wear without smudging or flaking and is resistant to sweat, water and humidity. (But according to the brand, it also "removes easily with warm water and cleanser.") The brand also tapped Jemima Kirke as the face of its Clean Volume Mascara campaign (above). Shop the mascara now at sephora.com and meritbeauty.com.

Crown Affair x Ilia

Two beloved beauty indies teamed up for a limited-edition collab that has both brand devotees buzzing: Crown Affair x Ilia dropped a summery skin, hair and makeup set ($84; a $105 value) and pink version of the former brand's hair towel ($59). The "Out-the-Door Ritual" set includes a 5.3 fl oz bottle of Crown Affair's The Leave-In Conditioner, 1 fl oz of Ilia's The Base Face Milk and a tube of Ilia's The Limitless Lash Mascara. Shop the collab at sephora.com, iliabeauty.com and crownaffair.com.

Cyklar Goes Old-School

Body-care brand Cyklar went retro this week with its latest launch, Soap on a Rope ($20). The "non-stripping cleansing bar" offers gentle exfoliation in three scent options: Cedar Supreme, Bergamot Bond and Lover's Leather. They're also available as a bundle inclusive of a Cyklar-branded soap box for $60 (a $75 value). The formula features volcanic pumice and PHA to buff skin, glycerin for moisture and an AHA complex (malic, glycolic and mandelic acids) to improve texture. Shop it now at cyklar.com.

Zouck Skincare

Meet Zouck Skincare, a new brand by Vilhelm Parfumerie Co-Founder Polly Silverman that launched this week. With the aim of making "sun care feel as indulgent as skin care," the debut collection features a mineral SPF formula ($72), SPF stick ($50), a perfecting oil ($118) and a night moisturizer ($108), each formulated to "help counteract the photo-aging effects of blue light—the very light coming from the screen in front of you right now." Shop it at zouck.co.

Aunu Beauty's New Moisturizer

Aunu Beauty introduced its Mānuka Moisturizer ($86), a lighter-weight gel alternative to its existing Mānuka Cream, with a focus on barrier support and radiance. The formula features 5% "medical-grade" Mānuka honey, hyaluronic acid, ceramides, niacinamide, jojoba seed oil, olive oil and avocado oil. Shop it now at aunubeauty.com.

Prequel's Cleansing Balm

Dermatologist-developed skin-care brand Prequel dropped a new addition to its cleansing offerings this week: Pre-Gleanse Cleansing Balm ($20), a "balm cleanser formulated with bisabolol, ectoin, linoleic acid and modern surfactants to melt away makeup, excess sebum, sunscreen and impurities while rinsing clean." It's designed to be used in a double-cleansing routine with the brand's Gleanser. Get it at prequelskin.com.

Oak Essentials x Jenni Kayne Hand Care

Designer Jenni Kayne partnered with her skin- and-body care brand Oak Essentials on two new hand-care products: Hand Wash and Hand Balm ($46 each). They're also available as a bundled pair for $78. Described in press materials as a "postbiotic cleansing system that supports the skin barrier while you wash," the vegan and cruelty-free duo features mango butter and coconut for hydration an comes housed in smoked glass bottles designed by Kayne. The "cashmere musk" scent blends notes of lavender, musk and vetiver. Shop them at oakessentials.com and jennikayne.com.

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When I saw capris trending again, on the likes of L.A. cool girls Kendall Jenner and Hailey Bieber, my first thought was Kelly Kapowski and Jessie Spano roaming the halls of Bayside High. (Yes, I'm a "Saved by the Bell" kind of millennial.) But then I got a simple black pair and started incorporating them into my 2026 wardrobe to surprising delight. It turns out, we don't need to be afraid of this particular cyclical trend, and fashion experts agree.

"The greatest thing about fashion is that trends always come back," says Jaz Gandhi, a Los Angeles-based fashion stylist, and one-half of styling duo Jaz + Sarah. "Don’t be afraid to embrace pieces that you wore 10 to 15 years ago. That's the beauty of fashion." Fellow L.A.-based celebrity stylist Austin Niesner agrees: "When styled correctly, they feel effortless and pair easily with a variety of interchangeable pieces to keep your style fresh."

Niesner also points out that capris are a great warm-weather alternative to shorts — a tiny piece of clothing I've always had trouble feeling comfortable in. I'm sold! But styling them is another story.

Gandhi assures me that capris can look chic and decidedly not 2003-like with the right proportions. It's not about hiding your body, but rather creating a balanced silhouette.

"We always say, you never want to show too much on both ends of your body," she says. "If you opt for a short skirt look with a tank, pair it with a great blazer, bomber or leather jacket. If you opt for your go-to jeans, pair [them] with a sexy shirt and blouse." The same can be said for capris, which is why you'll see them paired with roomier blouses, track jackets or layered textures, like on the model above.

“When all else fails, follow the Rule of Thirds,” Niesner adds. “For example, a baby tee or cropped top will make up one-third of your body, while capris will take up two-thirds. On the other hand, wearing a slightly oversized collared shirt or blazer will take up two-thirds, and the capris will take up one-third. Use this rule to ensure your outfit looks elongated and well-balanced.”

For everyday errands, brunch with friends or casual drinks, stylist and content creator Andrea Lublin likes to "pair knee-length capris with a loose-fitting, effortless button-down and feminine ballet flats, giving off girl-next-door energy," she says.

And — just as with almost anything — you can't go wrong with a plain white tee. "It’s such a classic, chic and modern touch to any look," Gandhi adds. "To elevate the look, pair it with a great kitten heel, heeled sandal or ballet flat to give it that modern touch."

Of course, you can also have some fun with colors, textures and modern prints. "The great thing about capris is that they let you have fun with the rest of the outfit," Niesner says. "Try a polka-dot top for pattern, a bright halter top for color or a cropped nylon jacket to accentuate proportions."

But if you do want to dress them up, even for an office-casual work setting, Niesner says to pair the capris with your usual work-ready attire, thinking about the entire shape. "Capris with an hourglass blazer for a more modern fit, or a dress shirt underneath an oversized blazer, are both great options," he says. "While many wear white oversized dress shirts with capris, an all-black dress shirt will make you stand out from the crowd while still looking professional."

And be careful with the shoes if you want to keep capris work-appropriate. "Loafers, ballet flats or Mary-Janes would be the best shoe for your everyday office look," Gandhi says.

Heading out for the night after work? That's easy, too. Gandhi loves adding an "open-toe heeled sandal or mule" and Lublin favors a "silk cami and an oversized blazer over the shoulders" for an evening-ready look.

Now that we've tackled how to style them, shop for your favorite capri pants, below.

Helsa Beckette Knit Capri, $229, available here

Skims High-Waisted Capri, $128, available here

Bleusalt The Capri, $100, available here

Paloma Wool White & Black Aneu Leggings, $135, available here

Dôen Lula Capri Pant, $228, available here

Posse Chiara Gingham Stretch Cotton Capri Pants, $290, available here

Leset Rio Capri Pant, $180, available here

Lisa Says Gah Bea Pedal Pusher, $108, available here

Faithful Valeria Capri Polka-Dot Linen Pants, $280, available here

LaQuan Smith Solid Capri, $400, available here

"I always felt like I was too big for Crestone," she tells Fashionista. "I always wanted to make crazy outfits. I was just so obsessed with fashion for as long as I can remember." She'd show up to school — in her class of two people — wearing bold outfits. Eventually, Mae's mother taught her how to sew, and from there, she locked in to her pursuit of design. 

The budding designer's first official stepping stone in building her career was attending the Rhode Island School of Design (RISD) to hone her skills. "RISD completely shaped my tastes and fine tuned the artistry in my brain," she says. "I always had dedication to want to sew and want to create, but then I think I came out of RISD knowing, 'Okay, this is what I want to create that reflects me.'"

Upon graduating in 2021, she knew she was ready to launch her eponymous brand. That first year, she juggled running her brand while also working as an assistant designer at Simkhai. In 2022, she committed to running Ella Mae full-time. 

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The Los Angeles-based label is known for its “feminine utilitarianism” codes, Mae explains, adding, “I definitely feel like we have some signatures now that have really solidified us.” Said signatures include romantic ruffles, big gathered hemlines and various uses of twisting ties. 

"Our customer is someone who is feminine and wants to feel empowered in that femininity and embrace romanticism with purpose," she says of her clientele. But that's not to be confused with Ella Mae only catering to women: The brand has attracted a range of customers, from old to young, from men to nonbinary folks, from city dwellers to suburbanites.

For Mae, creating an inclusive, safe space has been exactly what she intended since the brand's inception. "When I set out to make Ella Mae, I really wanted to make a space that was almost anti-fashion fashion," she explains. "We're kind to people. We include people. There's no need to be super stressed and chain-smoking cigarettes. I wanted to create a peaceful, mindful space." 

That ethos also extends into Ella Mae's "earth-first" philosophy. Growing up off-grid in rural Colorado, surrounded solely by nature, it was a natural evolution for eco-consciousness to extend into Mae's artistry. "I have this very earthy, grounded roots inside of me," she says. "I was playing in the creeks and getting muddy. My parents built both of our houses. It's inherent that my work would be related to the earth."

In application, Ella Mae predominantly uses natural fibers such as cotton, as well as deadstock fabrics. The label also utilizes natural dyes — derived from rust, botanical roots and food waste — during its textile-making process. "[How I view] nature is almost super spiritual to me," Mae shares. "It's what we come from, and my work is offering back to the earth." Each garment is produced in small batches locally in Los Angeles. 

Even when it comes to inspiration, Mae pulls from the environment. Aside from referencing vintage every now and then, she tries to avoid seeing what other designers are doing. Instead, she'll turn towards natural phenomena like the movement of a tree or the way leaves fall, and see how that can take shape in a garment. 

The biggest question that continuously toggles in Mae's mind is how she can scale the brand without sacrificing its "earth-first" ethos. Ella Mae never mass-produced its clothes — the largest order it received was for 500 pieces, for which Mae and her assistants hand-dyed every item — with no plans to venture into that production model. Mae firmly believes that the label's current small-batch model can still successfully accommodate wholesale demand. 

View the 2 images of this gallery on the original article

"We have done wholesale in the past and I think I'm open to continuing with it," she says. "Scaling is okay as long as it's mindfully done. We can always do wholesale sustainably as long as we choose the right partners with the right intentions."

For now, Mae's been using pop-ups as a growth strategy. She's able to get her clothes in front of a new audience and let current fans try them on IRL, all while still producing them in limited batches. On June 5, the label held its first NYC pop-up, which Mae recalls was an astounding success. 

"We literally had record sales and I was like, 'This is incredible,'" she says. "But it's not just incredible for the sales — it was the fact that we can show up in another place and people come out, know about the brand and are excited about the brand."

One of Ella Mae's unique competitive edges is that, despite its small-batch production and natural textiles, its offerings are relatively accessibly priced. Historically, most small, sustainable labels lean on the more expensive side. And while Ella Mae is definitely within the contemporary market — its most expensive item is $450 — it still sells apparel priced under $100. 

Mae's decision to implement a wide price range was to draw in new customers who might be hesitant to invest hundreds of dollars in an unfamiliar product. "To have some products at a more entry-level price point is key to me," she says. "I've sacrificed a little bit on margins, but that's okay. Buying an entry-level piece lets people see the brand, fall in love with it and then maybe invest in a more expensive dress down the line."

Of course, Ella Mae's custom-order business also provides financial wiggle room. "Right now, we have this cool matrix of in-house customs, made to order and production runs," she adds. She's gained a steady clientele who are interested in one-of-a-kind pieces. 

The label has also caught the attention of celebrity stylists. Most recently, Barbara Palvin attended the 2026 Cannes Film Festival wearing a coffee-dyed chiffon dress from its Spring 2026 collection. That red carpet placement was pure fate, Mae says. Stylist Marc Eram originally pulled the dress for a different client who didn't end up wearing it. "Marc had it on his stylist rack and Barbara came by, saw it on the rack, fell in love with it and she asked to wear it," Mae says. "All the stars aligned; she was made to wear it."

Palvin's appearance garnered press for Ella Mae, as well as other brands reaching out for collaboration opportunities. It leaves Mae excited to see what's in store for her upcoming Spring 2027 collection. "I am really jazzed thinking about who could wear this piece or who would look so good in this piece because the showpieces are just so special and fun," she says.

As she focuses on developing her collection, Mae is also working to land on the New York Fashion Week calendar. Her long-term goal is to open a permanent storefront.

"I've just been trying to be super authentic to what I want to make, what I want to see and what I think the world needs to see more of," she says. "As long as I'm really making from a point of authenticity and joy, then my pieces will show that."

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Her looks generate just as much excitement as (if not more than) the film's release itself. Promotional activity for "Spider-Man: Brand New Day" — which hits theaters July 30 — also features Zendaya and Tom Holland's first official appearances as husband and wife, drawing added buzz. (Does this mean we say Zendaya Holland or just Tom?)

Styled by Law Roach, Zendaya's premiere looks lean into method dressing (a strategy the duo has embraced as far back as 2017, during the actor's "The Greatest Showman" press run). For the Madrid premiere on June 15, she hit the step-and-repeat in a black dress from indie brand Christian Cowan's Fall 2026 collection. While it may look like just another LBD, fans eagerly pointed out that the dress's floral print resembled black dahlias (the flower on the necklace Peter Parker gifts MJ).

Zendaya's next sartorial ode to "Spider-Man" came two days later at a photocall in Amsterdam, where she wore a tailcoat and miniskirt from Louis Vuitton's Resort 2027 runway. The coat's geometric detail echoed the superhero's signature webs, while the skirt matched Spider-Man's signature color palette. She wore Louis Vuitton again in Berlin, and accessorized the custom leather two-piece with large cobweb-shaped earrings.

This press run, Zendaya and Law Roach have leaned heavily into vintage fashion as well. On June 23 in Rome, she wore a red-and-blue (another nod to Spider-Man's colors) skirt set from Versace's Fall 1997 collection. Later that night, she changed into a dress from Giorgio Armani's Spring 1990 collection, featuring spiderweb beadwork.

View the 2 images of this gallery on the original article

On Wednesday in Paris, the actor gave a lesson on how to nail method dressing without a (designer) dress: She sported a vintage oversized black-and-red Spider-Man T-shirt that Roach bought on eBay for $35, according to the stylist's Instagram story.

Enjoy every look she's worn so far below, and check back for updates as the press tour continues.

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Versace CEO Exits

Emmanuel Gintzburger exited his post as Versace's CEO effective June 23, Prada confirmed. Gintzburger joined the Italian brand as CEO in 2022, and previously served as Alexander McQueen's CEO. Gintzburger's successor "will be announced in due course," Prada told WWD. {WWD/paywalled}

Balenciaga Partners With Substack's Sponsorship Program

Balenciaga is the first fashion house to partner with Substack's native sponsorship program. The new program's structure allows for creator-led editorial to be backed by multiple revenue streams, including potential collaborations with partnering brands like Balenciaga. "Balenciaga has a century-long history of innovation, and I'm proud that it continues to forge ahead as a cultural catalyst, empowering creativity and new channels of independent thinking, embodied today with this Substack partnership," Balenciaga CEO Gianfranco Gianangeli said in a statement. {Fashionista inbox}

H&M Reports 3% Sales Drop in Q2

H&M released its Q2 2026 report on Thursday, which showed a 3% year-over-year decline in net sales to SEK 54.82 billion (about $5.62 billion). H&M operated with around 3% fewer stores at the end of the quarter compared to the same point last year. In the first half of the year (Dec. 1, 2025 to May 31, 2026), H&M reported net sales of SEK 104.44 billion (about $10.73 billion), down 7% year-over-year. {H&M Group}

Kering Names Finalists of the Second Kering Generation Award x Jewelry

On Thursday, Kering announced the four finalists of the second edition of the Kering Generation Award X Jewelry, including two students and two startups. The students included "Perching Willow" by Yang Yuchan and "Acacia" by Jill Schmid, while the startups included GeoGems by Lauriane Pinsault and Novanoma by Masanori Kirihara. The award was launched to promote innovation and sustainable practices within the jewelry sector. The four finalists will present their final projects on July 9 at Kering's Parisian headquarters. {Kering}

DSquared2 Names Bad Gyal as Global Brand Ambassador

Spanish musician Bad Gyal is DSquared2's new global brand ambassador. In this role, Bad Gyal will front upcoming international campaigns and represent the brand at key global events. "DSquared2 has always stood out to me for the way they mix raw edge with pure elegance," Bad Gyal said in a statement. {Fashionista inbox}

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New York City is full of "IYKYK" beauty and wellness destinations — elite outposts for skin care, hair color, workouts, you name it — that their devotees hold so dear, they tend to gatekeep, lest they become overrun by TikTokers, rendering it impossible for normies to get an appointment. Soho's Ställe Studios, which is known for its individualized, results-driven facial treatments that blend the latest technology with smart restraint and a really, really damn good facial massage, is one such spot.

Founder and esthetician Elizabeth Grace Hand is one of the main reasons it's so beloved by in-the-know beauty girls and the generally cool people/good taste havers of NYC. With a background in fashion and a stint working at L'Oréal, she has an impeccable eye and can identify with many of her clients on a personal level. After she left the corporate world to pursue an education in esthetics, she helped to launch the Dr. Barbara Sturm brand and spa, quickly becoming a highly sought after practitioner. Hand branched out on her own in 2021 to found Ställe Studios, which now boasts a roster of seven renowned skin-care experts (including Hand herself).

So yes, she's tried it all, and yes, she has some opinions when it comes to skin care. Some of her hottest takes? Not everyone should use tretinoin. Those chin straps you see on TikTok do absolutely nothing for your double chin. And tea (yes, the kind you sip) can go a long way toward enhancing your glow.

Related: The Next Generation of Status Facialists: New York City Edition

In the video below, Hand gets honest about the skin-care treatment she thinks is totally worth it, the beauty technology she "invented" in fifth grade and more.

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Bringing together more than 130 exhibitors from across the global fashion supply chain, the event offers brands, designers and product teams a focused sourcing experience at the heart of New York City. Visitors will discover a curated selection of international manufacturers, fabric experts and creative studios and so much more. Among them are:

ABBY LICHTMAN DESIGN, ACAR TEKSTIL, BLUE CITY TEXTILE, DUTEL CREATION, ECOPEL, EMELDA LEATHER, FIORENZATULLE, INTESA, KIVANC, KUWAMURA, MOONSHAKE STUDIO, STUDIO STAMPA, SUSANNA SAMSON DESIGN AND VISION WORLD.

To help buyers navigate the offer efficiently, the show introduces nine dedicated sourcing paths, designed to match a wide range of creative, technical and business needs while facilitating targeted meetings with suppliers. Beyond sourcing, Première Vision New York offers a forward-looking perspective on the season through a rich program of more than 10 conferences, fashion talks and inspirational sessions. Industry experts will decode the creative directions shaping Fall-Winter 27-28 and explore their impact on fabrics, accessories and prints. Visitors will also gain exclusive insight into Première Vision’s seasonal color range, featuring 26 key shades, their harmonies and the major chromatic influences defining the season ahead.


Be among the first to discover, decode and source the trends, materials and innovations shaping Fall-Winter 27-28.

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Everything changed for Abbode — then a small vintage and dry floral arrangement shop in New York City's Nolita neighborhood — after founder Abby Price dusted off an embroidery machine from the brand's basement for a pop-up event. In one day, Abbode surpassed $5,000 in sales by offering free embroidery with a purchase. (Its previous best-day number was $2,000.) Since then, Abbode has fully shifted gears to focus on personalized embroidery, specializing in waffle pouches, canvas bags, tea towels, cocktail napkins and more.

"There's definitely been a trend in personalization and embroidery, but I don't think our styles are going to go out of trend or our colors or our icons," Price said. "It's really just classic things with a twist. You're always going to love having your dog on something."

Price's pivot has paid off: Abbode hit $4 million in revenue in 2025, and is projecting to rake in $10 million in 2026. Collaborations have played a major role in Abbode's growth, with Price calling out C.O. Bigelow and L.L.Bean as some of her favorite partnerships. Now, Price is focused on exploring fewer, more impactful collaborations that can help boost Abbode's brand recognition.

On The Fashionista Network, Price discussed her background in fashion and PR, expanding Abbode's product selections, upgrading from the brand's Nolita flagship to a larger SoHo location, aspirations for global expansion and more. Watch the full interview on YouTube below.

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