Price Range: $235-$5,000
Hero Product:Embossed Leather Fringe Jacket ($1,395)
PR Representation: Posh Management LA
How to get in touch: info@wildchild.nyc

Origin Story

Founded in New York in 2022, W!LDCH!LD creates statement pieces for women who embrace individuality. Known for bold outerwear, sculptural silhouettes and exceptional natural materials, the brand designs clothing that is meant to be remembered.

Rather than following trends, W!LDCH!LD focuses on creating collectible garments with lasting relevance. Each piece is produced in limited quantities and designed to become the focal point of a wardrobe. The result? "A distinctive point of view that balances glamour, confidence and craftsmanship with a strong sense of personal expression."

Carfrae Consulting is a global consultancy that provides hands-on, strategic counsel for brands in all areas of communications, public relations, marketing, media, events and content creation. Agency clients include Dr. Barbara Sturm, The Colony Hotel Palm Beach, The Hedges Inn East Hampton, The Manner SoHo, RH (formerly Restoration Hardware), ROAR AFRICA, and ZIMMERMANN alongside select luxury projects.

Carfrae Consulting is seeking an established Communications Coordinator with a focus on hospitality, design, and lifestyle, specifically in the luxury realm. We are looking for someone with strong expertise, demonstrable editorial understanding and knowledge of the media landscape, with proven agency experience. Candidates must be available full time and based in New York City, with in-office teamwork required.

Position
Communications Coordinator

Key Responsibilities & Opportunities
The Communications Coordinator directly supports the senior team on day-to-day client management and 360-degree communications strategies and initiatives across multiple accounts, from concept through execution and reporting.

• Supporting press strategy development, pitching, and placement with national and regional print and digital outlets across North America, as well as globally with select clients.
• Handling all inbound press requests in a timely manner, including thorough background research, and facilitating all asset requests to meet editorial deadlines.
• Maintaining media databases across multiple industries and clients, ensuring they are always up to date and continually expanding to include new targets.
• Organizing client materials including press releases, campaign assets, product imagery, etc.
• Interfacing with external agencies on behalf of consultancy clients, including the coordination of reports for global client events with international agency partners.
• Maintaining editorial trackers and preparing bi-weekly/monthly/bi-monthly/initiative specific reports for clients, ensuring flawless presentations and consistent adherence to client reporting deadlines.
• Leading always-on media monitoring and tracking (print, digital & social) alongside fellow junior team members, including real-time clipping of coverage to service to clients.
• Servicing client stakeholders on a daily basis, and representing the agency across multiple clients to consistently propel agency impact and to deliver continuous results to clients.
• Preparing and circulating meeting agendas, notes, and action items, and supporting the senior leadership team to progress next steps.
• Identifying and engaging KOLs in key markets through thoughtful gifting and hosting strategies that drive ROI for clients. Coordinating logistics for product seedings, as well as hosted visits/stays at client properties.
• Experiential event knowledge a plus, from event concepting, production coordination, and guest list management, through press coverage, asset deployment, and post-event reporting. Coordinating efforts end-to-end for all types of events including press previews, press trips, presentations, cocktail events, luncheons and dinners, in-store activations, panels, and more.
• Consistently and proactively seeking out new pitch and amplification opportunities on behalf of all agency clients, including prospective editorial media placements, speaking opportunities, partnerships, and beyond.

Who You Are: Skills & Requirements

• A minimum of 2-3 years full-time public relations experience, with luxury design and/or hospitality experience preferred.
• A motivated team player with strong initiative, paired with the confidence and capability to independently handle and follow up on multiple tasks simultaneously in a calm and organized manner under competing deadlines.
• Pristine organizational skills and attention to detail.
• Excellent verbal and written communication skills, as this role includes both client and media facing communication responsibilities.
• Strong interpersonal skills, with an eagerness to build and maintain media and KOL relationships.
• Excellent computer skills, with strong proficiency in and a deep understanding of Google Drive (Sheets, Slides), Microsoft Office Suite (Outlook, Excel), Adobe Acrobat, Dropbox, and preferably Cision and/or similar media monitoring tools. Expertise with Claude or similar AI tools a plus.
• Bachelor’s degree (or higher) in communications, marketing, business or a related field preferred.
• Based in New York City; ability to travel for work on an as-needed basis.

A good faith estimated annual pay range for this role is $60,000 - $65,000 per year. Actual compensation will be determined based on a variety of factors, including but not limited to the candidate’s experience, skills, qualifications, and location, and the final offer will reflect the totality of the candidate's background. There may be future opportunities for continued pay progression based on continued strong performance in the role.

To Apply: Please email Margaret Short via careers@carfraeconsulting.com. In your application email with your resume, please be sure to note your earliest potential start date, confirm that you are currently based in New York City, and available full time. We look forward to hearing from you!

@carfraeconsulting

At this point, the U.S. government should officially rename "summer" as "Megan Thee Stallion's season." After all, by a show of hands, how many of us now casually refer to the months from June through August as "hot girl summer," courtesy of the award-winning rapper?

Megan Thee Stallion certainly hasn't been shy about capitalizing on the snappy catchphrase, having first released a self-designed swimwear line in 2025. Now, she's bringing the heat to the fragrance world with the launch of her  Hot Girl Summer Eau de Parfum.

"It's fun, sexy and Megan Thee Stallion in a bottle," she says of the scent. Its concept is summertime in a bottle, defined by notes of creamy coconut milk, orchid blooms and warm vetiver oil.

Ahead, the artist dishes more about her first-ever fragrance, as well as shares her most romantic scent, favorite non-perfume smells and more.

View this post on Instagram

What type of scents are you typically drawn to?

I'm usually drawn to scents that feel soft, really sexy, really warm and that last for a long time.

What do you love most about your Hot Girl Summer perfume?

What I like most about my Hot Girl Summer perfume is that it's very memorable. Every time I pass by somebody while I have it on, they are like, 'Oh my god, what are you wearing?' Even before it came out, I was wearing it on Broadway and all the hotties were like, 'What is that? Why do you smell so good?' I was like, 'It's a secret, but I got a perfume coming out.' And now it's here.

Where do you see the hotties wearing the Hot Girl Summer perfume?

The hotties are wearing the Hot Girl Summer perfume to school, to work, to the club, to the pool, anywhere they want to be seen and have the people remember they were there. Wear it anywhere — wear it on the couch, in the house; you can wear it anywhere.

What’s the most romantic scent you can smell on another person?

When you really like somebody, just their natural body smell is romantic to you. Just, 'Come here and let me smell you.'

What are your favorite non-perfume smells?

Non-perfume smells I like would be coconut oil or shea butter. Those are my two favorite [scents].

How would your family and friends describe your signature scent?

I would hope they say I smell rich and luxurious and very sexy.

What's your go-to way to apply fragrance?

I put on a really good-smelling lotion and then I put on my perfume on top.

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Summer is somehow halfway over, but team Fashionista is still basking in sunshine-filled happy hours, Zendayapress tour outfits and warm-weather wardrobe upgrades.

Flip flops may currently be all the rage for the fashion crowd, but our editors' summertime footwear rotations include a metallic wedge sandal, a sporty ballet sneaker, a Eurosummer-approved strappy sandal and a '70s-inspired running shoe. Classic summer staples — relaxed jorts, oversized sunglasses and breezy off-the-shoulder tees — made up our July uniforms, although transitional pieces such as lightweight cardigans and elevated balloon pants are just on the horizon.

Ahead, see (and shop!) all of our editors' favorite fashion finds from July.

Claudent Relaxed Short, $145, available here: "Stylish, sun-protective clothing is having a moment, but I would love these shorts even if they weren't made from UPF fabric. I sized up for a slightly baggy look." —Dhani Mau, Editor in Chief

Nuuly x Collina Strada Wrapped Cardio Crew Top, $99 per month, available here: "I've been a fan of New York-based fashion label Collina Strada since designer Hillary Taymour started the brand in 2008. But I admittedly don't have Collina Strada money. Fortunately, Taymour just launched an exclusive, seven-piece collab with rental service Nuuly, of which I'm a longtime member. I've already worn this sheer mesh top multiple times and I can't wait to rent the rest of the pieces." —Elizabeth Denton, Deputy Content Editor

Puma Speedcat Ballet Suede Sneaker, $100 $75, available here: "I've been eyeing these ballet sneakers for a while, but this chocolate brown suede colorway (and Nordstrom's Anniversary Sale price!) convinced me to finally pull the trigger. These slip-on sneakers toe the line between sleek and sporty, making them especially versatile and comfortable. As a bonus, my blister-prone ankles remained unscathed thanks to the added cushion around the heel." —Catie Pusateri, Staff Writer

Tory Burch Sunglasses, $252, available here: "Aren't these so fun? I wanted to challenge myself to wear sunglasses that aren't just basic black. While these oversized, marble-patterned ones are definitely unlike anything I have in my rotation, they've still been super easy to style and not too 'out there' for my taste." —Janelle Sessoms, Staff Writer

Kotn Zahra Off-Shoulder Tee, $62, available here: "As someone who is hyperaware of how fabrics feel on my skin (especially in this heat), this top from Kotn has quickly become one of my favorite basics. Their fabrics are soft and breathable, as they claim to source Egyptian cotton. I have the off-the-shoulder tee in four out of five colorways, and with how much I've worn each of them this month, I might just buy the final color as well." —Neia Dizon, Editorial and Multimedia Intern

Black Suede Studio Easy 50 Wedge Sandal in Gold Metallic, $345, available here: "If you tend to go for neutral shoe, don't sleep on metallics. These have been particularly great for grassy outdoor summer events, thanks to the wedge heel, but they look just as cool with jeans and a tee as they did with the bridesmaid gown I wore last weekend." —Dhani

Ruti The On The Loose Work Pants, $249 $199, available here: "I'll admit that the barrel-leg trend largely missed me, but I was surprised by how much I enjoyed the relaxed silhouette after trying Ruti's viral version. The pull-on style quickly became my go-to airport outfit this month as it boasts a comfortable elastic waistband, side pockets and wrinkle-resistant fabric. I typically pair the loose pants with suede sneakers for a casual look, but they can easily be dressed up with some kitten heels and a lace cami for an elevated 'fit." —Catie

Lisa Says Gah Seen Library Nia Top, $98, available here: "It is true that I usually would rather be reading, so I had to scoop up this top the second it went back in stock. The 100% cotton T-shirts are a collab between Los Angeles-based book community Seen Library and one of my favorite California labels, Lisa Says Gah. I especially love the Y2K vibe with the boat neck and 3/4 sleeve." —Elizabeth

Aritzia Passage Cardigan, $110, available here: "July's heatwaves have me manifesting October's sweater weather. Until then, I'll be reminiscing on my collegiate years with this navy argyle-print cardigan. It's a stylish transitional piece that works across seasons, and its lightweight yarn isn't stifling during summer's milder days. I love wearing it with relaxed denim and sneakers for casual strolls to the library or (more likely) a nearby coffee shop." —Catie

Damson Madder Mavi Tailored Balloon Pants, $190, available here: "Trousers and balloon pants merged into one? Sign me up. I recently decided I need to elevate my work event outfits, and these pants are the perfect place to start." —Janelle

Smythe Crochet Cardigan, $450, available here: "This is the ideal crochet cardigan for cosplaying a rich Nantucket local. The breezy cotton piece is easy to drape over your shoulders during the heat of the day and then wrap around yourself for cooler summer nights. With a cropped silhouette and high neckline, it can also top a perfect beachside outfit with a pair of relaxed jorts." —Catie

En Route Daisy Molecule Chain, $66 $63, available here: "We are currently in an accessory recession, and it shows! This necklace is my favorite layering piece, and, as a committed gold girl, it pairs well with all of my other jewelry. (Don't worry though; it's also available in silver.) The adjustable clamp allows for endless styling possibilities." —Neia

Nike Moon Shoe OG, $105, available here: "I'm finally hopping on the retro, low-profile sneaker bandwagon with this Nike style inspired by the brand's first-ever running shoe from the '70s. I love the simple shape with its distinctive nylon upper, and the green offers a fun pop of color against neutral outfits." —Dhani

Bared Footwear Syma Sandals, $279, available here: "These strappy leather sandals helped me navigate the streets of New York City and Milan with ease — and no blisters — thanks to the podiatrist-founded brand's supportive footbed. The sandals are surprisingly comfortable (even while wandering around cobblestone roads), and the gold toe ring detail adds the perfect touch of bling to my Eurosummer-approved sundresses." —Catie

Old Navy Mid-Rise Baggy Jean Cut-Off Shorts, $30, available here: "I never thought my elder millennial self would actually like a pair of long (are we still calling them Bermuda?) jorts in 2026, but here I am. I've never felt great in denim shorts, but there's something about this mid-rise baggy pair that makes me feel laid-back cool when styled with a feminine top and ballet flats. And this price? Old Navy is killing it." —Elizabeth

Alex and Ani "The Twilight Saga" Spider Monkey Locket Necklace, $58, available here: "I can't overstate the unbridled joy this 'Twilight'-inspired necklace brings to my inner 13-year-old self. The gold engraved heart locket also contains a surprise inside: a miniature Bella and Edward, as well as the infamous quote that still makes me cringe: 'You better hold on tight, spider monkey.' It's a masterpiece." —Catie

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Gucci Beats Forecasts, Lifting Kering Shares

Kering shares jumped 10% on Tuesday after Gucci's second-quarter comparable sales fell just 2%, beating analyst projections of roughly a 3.3% decline and fueling hope that the label's recovery is taking hold. Kering CEO Luca de Meo — who took over in September 2025 — has cut debt by selling Kering's beauty unit to L'Oréal, trimming staff and closing underperforming stores. "We are also advancing the rollout of our Group platforms, leveraging technology to enhance efficiency, strengthen client engagement and support stronger execution across our Houses," Meo said in a statement. {Kering}

U.S. and European Tourism Drive Hermès Sales

Hermès reported its second-quarter sales reached €4.1 billion ($4.67 billion), up 6.7%, as strong U.S. demand and a rebound in European tourism offset weaker conditions earlier in the year tied to unrest in the Middle East. The company's leather goods division — its largest by revenue — grew 10% during the period. The results, in line with analyst expectations, come as rival LVMH posted softer numbers, underscoring Hermès' position in a prolonged luxury slowdown. {Hermès}

ESW Beauty Names First Creator Equity Partners

ESW Beauty has named content creators Katie Fang and Aliya Rachinski as its first creator equity partners, giving both an ownership stake in the company rather than a traditional paid sponsorship. As equity partners, Fang and Rachinski will help with product development, campaign strategy, future launches and content creation. "[ESW Beauty will] be built by creators who genuinely use the products, believe in the mission and have a real seat at the table. We wanted Katie and Aliya to become builders alongside us — not just spokespeople," ESW Beauty CEO Elina Sofia Wang said in a statement. {Fashionista inbox}

Shein Faces FTC Investigation Ahead of Hong Kong IPO

Shein disclosed that its U.S. operations are under investigation by the Federal Trade Commission and could face significant fines. The company said it is cooperating but did not specify the probe's focus. The disclosure adds to a string of legal troubles for Shein, including past child labor findings, a shipping delay settlement and an ongoing Texas investigation. {Reuters/paywalled}

CFDA and Informa Partner to Boost U.S. Manufacturing

Fashion by Informa and the Council of Fashion Designers of America (CFDA) are teaming up to support domestic fashion production, with the partnership debuting in September at Sourcing by Informa in New York. Organizers plan to bring CFDA-curated local manufacturers and educational sessions to the Javits Center show floor, linking New York production partners with an international network of brands and buyers. A second round of programming is set for next February. {Fashionista inbox}

British Fashion Council Moves to Decentralize Industry

The British Fashion Council launched Fashion Britain, a nationwide initiative aimed at expanding fashion investment and opportunity beyond London to cities across the UK. "If we are truly Britain's fashion council, then our responsibility is to champion creativity wherever it exists, create opportunity, inspire ambition and ensure more people can see themselves in our industry, regardless of where they live," said Laura Weir, chief executive of the British Fashion Council, in a statement. Fashion Britain will debut this September across London, Liverpool, Manchester, Newcastle, Bristol and Edinburgh. The schedule will feature public events, designer conversations and retail experiences tailored to each location. {Fashionista inbox}

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Location: NoHo, New York City
Job Type: Full-Time
Compensation: $23/hour plus commission
Please Note: Weekend availability (Saturday and Sunday) is required for this position. Flexibility to support occasional evening events, trunk shows, and special projects is also expected.

About Jill Platner
For more than three decades, Jill Platner has created jewelry and sculpture that exists between adornment and art. Handmade in New York City, the collection is known for its distinctive design language, exceptional craftsmanship, and devoted community of collectors.

Position Overview
Luxury Sales, Clienteling & Client Relations
This is a dynamic, customer-facing role that combines luxuryretail sales, clienteling, POS and showroom operations, and event support. The ideal candidate is warm, organized, proactive, and excited to contribute to the growth of a small woman-owned luxury brand.

Key Responsibilities
•⁠  ⁠Deliver exceptional in-store and virtual customer experiences.
•⁠  ⁠Build and maintain meaningful relationships with clients, collectors, and VIP customers.
•⁠  ⁠Drive retail sales goals through both in-store selling and proactive clienteling efforts.
•⁠  ⁠Assist customers in product selection, sizing, styling and special orders
•⁠  ⁠Process online and in-store sales, exchanges and repairs.
•⁠  ⁠Respond to customer inquiries and resolve customer service issues as they arise.
•⁠  ⁠Develop a strong understanding of customer preferences and purchase history to provide personalized recommendations and cultivate repeat business.
•⁠  ⁠Develop a thorough knowledge of the Jill Platner collection, craftsmanship, and brand story.

Operations, Inventory & E-Commerce
•⁠ Support the day-to-day operations of the showroom.
•⁠ Maintain accurate product information, pricing, inventory levels, and customer records across all areas of the POS system (Shopify).
•⁠ Coordinate order fulfillment, shipping, and communication between customers and the production team.
•⁠ Maintain showroom presentation and visual merchandising standards, both in-store and online.
•⁠ Provide support for sales and marketing initiatives as needed (ie: social media content, photography, event materials, basic graphic design projects).

Events & Showroom Support
•⁠ Assist with trunk shows, events, and special projects.
•⁠ Support event preparation, setup, breakdown, and day-of event execution.
•⁠ Assist with event outreach and invitation efforts as directed.

Qualifications
•⁠ 2+ years of experience in luxury retail, fashion, jewelry, hospitality, gallery, or another customer-facing environment.
•⁠ Excellent communication and interpersonal skills.
•⁠ A natural ability to build relationships and create memorable customer experiences.
•⁠ Strong organizational skills and attention to detail.
•⁠ Ability to self-start, working both independently and as part of a team.
•⁠ Comfortable balancing customer-facing sales responsibilities with operational and administrative tasks.
•⁠ Experience with Shopify (or similar retail POS) and/or CRM platforms.
•⁠ Weekend availability is required.

How to Apply
Interested candidates should email a resume and a brief note about why they'd like to join the Jill Platner team to info@jillplatner.com. The subject line should read: Luxury Sales Associate Application – [Your Name].

@jillplatner

Agentry PR is a full service marketing communications agency. We specialize within the fashion, lifestyle and entertainment sectors across all facets of marketing and public relations, from brand strategy and media outreach to events, sponsorships and VIP relations. Agentry currently houses and manages 20+ clients in the menswear, womenswear, and accessory divisions. Clients include Abercrombie & Fitch, AKNVAS, JanSport, A.Potts, Florsheim, Saucony, Hollister, and Gola, among others. Agentry PR seeks organized, motivated individuals with strong multi-tasking abilities for the upcoming semester. Our interns help the PR teams across all accounts.

This internship is for the Fall/Winter 2026 semester from August/September to December, or longer if you wish.

**COLLEGE CREDIT IS REQUIRED. YOU MUST BE CURRENTLY ENROLLED IN CLASSES TO APPLY. YOU MUST BE ABLE TO WORK AT LEAST 3 DAYS A WEEK IN PERSON. PLEASE DO NOT APPLY IF YOU DO NOT MEET THESE REQUIREMENTS.**

Job Description: Daily tasks will include, but are not limited to: learning and working with Fall/Winter 2026 and Spring/Summer 2027 collections, working at various press events including client cocktails, dinners and press days, assembling press kit mailings, various research projects and handling daily showroom trafficking. Interns will assist in market research, building influencer lists, handling giftings and monitoring coverage. Interns will also have the opportunity to attend client meetings to see how a PR agency and the marketing side work collaboratively.

The candidate must have strong communication and writing skills and must be comfortable dealing with all levels of staff and clients. Previous PR/fashion internships preferred. Must be eligible for school credit.

Please contact Elizabeth and Joshua with your resume and weekly fall availability at elizabeth@agentrypr.com and joshua@agentrypr.com.

@agentrypr

Price Range: $27–$98
Hero Products:Replenishing Essence ($55), Triple C Serum ($72), Hydrating Moisturizer ($82)
Stockists:Bluemercury, Ulta Beauty and Amazon
PR Representation: Roman Griffin
How to get in touch:Contact form

Origin Story

Plantkos is a pharmacist-founded skin-care brand built on a counterintuitive philosophy: skin performs better when inflammatory stress is reduced, not when it is pushed harder. Founded by Dr. Sejal Patel, PharmD, who draws from a background in pharmacology and gastroenterology, the brand takes a clinically conservative approach to formulation, prioritizing inflammation-conscious care, barrier support and long-term hydration over trend-driven intensity.

Each formula is developed using Plantkos' Phytoclinical Formulation approach, blending clinically validated actives with targeted botanicals and tested on advanced 3D human skin models. Rather than chasing instant transformation, Plantkos focuses on calm, compatibility and sustained skin resilience, with formulas designed for sensitive, reactive or overstimulated skin.

This approach is reflected in the brand's recent reintroduction and the launch of Reviving Face Cream, a daily treatment designed for skin experiencing cumulative stress, reinforcing Plantkos' focus on hydration retention, barrier integrity and long-term resilience. Plantkos speaks to consumers seeking a more thoughtful, science-led approach to skin longevity.

Marketing and sales teams are stretched thin. Budgets are tight. The top beauty brands on TikTok Shop are part of huge companies, such as Medicube, Tarte Cosmetics and Phlur. How are indie brands with small marketing budgets and a skeleton crew supposed to keep up? We spoke with live shopping experts, brand founders and marketing executives to find out exactly how they're making it work.

Community Comes Before Conversion

Sales are obviously important, but real numbers can take time. Many brands look at a live-selling platform as a community-building channel instead of just a sales one.

"For us, it really comes down to meeting the Soshe customer where she already is, and right now, that’s on TikTok and Amazon," Sahar Rohani, co-founder and CEO of Soshe Beauty, tells Fashionista. "Our community is super engaged, and they usually want to understand the formula, performance, shades and application before making a purchase. Live selling has given us the space to have those conversations in real time."

The importance of "edutainment" — the blending of education and entertainment — came up in every conversation we had with brands. Live selling gives more room for that type of content than any other platform. "People want to know, 'Is this actually going to work for me?'" Rohani continues. "Live selling gives us a chance to answer that question directly. People leave, tell their friends and family about Soshe, and often come back to the next stream. That sort of connection is hard to replicate on other paid channels."

@soshebeauty

The eyeliner that went viral for a reason: An ultra-precise design, long lasting formula, and 4 wearable shades we can’t get enough of 👀 #eyeliner #makeup

♬ original sound - SOSHE Beauty

Shaina Rainford, CEO and founder of Bask & Lather Co., also knows immediate sales aren't the only metric. The hair-care brand has had success on TikTok Shop live selling thanks to her ability to look at both short- and long-term results. "Sales matter, but so do engagement, customer acquisition, audience growth, repeat viewership and the quality of customer interactions," she says. "Many purchasing decisions happen after the live has ended, so we evaluate the broader impact across the customer journey rather than focusing only on same-day conversion."

All brands emphasized that a successful Live isn't necessarily the one with the highest same-day revenue. Engaged, repeat viewers, questions asked, follower growth and product education are also important to look at.

@baskandlatherco

We're LOCKED IN 🔒with how thoroughly the Scalp Therapy System balances and cleanses the scalp. Made for all hair types and textures for a healthier hair foundation.🫧💛 #ScalpTok #ScalpCare #HairTherapy #BaskAndLather

♬ original sound - Bask and Lather Co

While many indie brands are using livestreams to build community on smaller budgets, larger digital-first brands like AprilSkin have also embraced the format at scale, but with a bit of a different approach. Thanks to the backing of a larger parent company (APR, which also owns Medicube) and greater marketing resources, the brand can invest more heavily in creators to tell its product story.

According to AprilSkin, creators have been an "efficient marketing investment," but that doesn't mean it's been easy. There's a strategy to finding creators who bring an authentic voice to your brand and provide that "edutainment" at the same time — which has been AprilSkin's biggest win so far.

Creator affiliates can help brands of all sizes reach new audiences, but they're not a hands-off solution. Brands still have to recruit creators, train them on the products, provide creative guidance, monitor performance and nurture those relationships over time. This could even include expensive gifting, fancy trips, large affiliate commissions and exclusive deals. For lean marketing teams, that work can be even more resource-intensive than hosting Lives themselves.

They Treat Live Selling Like Its Own Job

There are agencies that you can hire to do all of the TikTok Shop work for your brand, from planning and strategizing to hosting lives and creating community. But most brands we spoke with couldn't afford to go down that route. "When we were discussing activating live selling as a real channel for Soshe, we interviewed with a few agencies," Rohani says. "To put it bluntly, it was incredibly expensive and the numbers didn’t work out for our price point and our assortment size."

They instead decided to learn just by doing the work and seeing what fit. "At some point, almost everyone on my team has hosted a live," she says. "We’ve also worked with our brand reps and makeup artists, and now we’re beginning to interview hosts who specialize specifically in live selling."

Rohani hosts some of the brand's Lives herself, but as CEO, she can't dedicate all of her time to the channel. The same is true for Mikayla Nogueira, influencer and founder of Point of View Beauty. While the brand has seen major success on Nogueira's TikTok Live channel, it recently hired a dedicated social commerce manager, underscoring how quickly livestreaming has evolved into a full-time function that requires in-house expertise.

"They will actually be creating content for us, being the face of the live and helping us build live sets in the new L.A. office," says Annabel Prouty Bailey, Integrated Marketing and Brand Partnerships at Point of View Beauty. "We hired someone who has that content creation background, but understands affiliate and influencer and how to sell on socials." They also brought on a vice president of education to lend their product expertise. This team will help grow POV's own account so the brand won't have to rely on its founder. "It will also give a little bit more nimbleness to be able to go live whenever, because Mikayla is so busy," Bailey adds. "She can't be going live all the time."

@pointofviewbeauty

chill it is here. 🧊 cooling. weightless. deeply hydrating—it's a breakthrough you can feel. how will you chill it?

♬ Upbeat Funk - FASSounds

Of course, adding personnel isn't always possible. One brand consultant told us that a beauty company she worked with joined TikTok Shop but ultimately did little with the platform because its small marketing team was overwhelmed. Without the budget to hire dedicated support, the company wasn't able to fully invest in livestream commerce or generate meaningful sales. According to the people we spoke with, this isn't an unusual situation.

Success in live selling isn't about the fancy studio or the celebrity endorsement. Consistency is the biggest hurdle, and something that came up in every brand conversation. "Building an audience that regularly returns requires ongoing planning, training, content development and operational execution," Rainford says. "Live commerce rewards brands that show up consistently over time rather than treating it as a one-off campaign."

Rohani echoes that sentiment. "The livestream itself is only a small part of it," she says. "There's training, coordinating inventory and offers, promoting the event ahead of time and then reviewing what worked afterward. As a small team, that time investment is significant, but we've found it's worth it because literally every Live teaches us something new about our customer."

Several founders said they wish people realized that livestream commerce isn't simply turning on a camera and hoping products sell, or simply joining TikTok Shop.

"Today’s consumers don’t just care about what a brand or creator is selling — they care about who is behind the brand or product," says Ajay Salpekar, head of beauty at TikTok Shop. The company, which offers free resources, support teams and creator-selling matchmaking events for sellers, says that "success requires investment in credible hosts, useful content, the right products and reliable operations." It stresses the need for authenticity, unfiltered footage and — there's that word again — consistency.

That's also because, as Salpekar points out not every Live is going to be successful — and it doesn't have to be. "Even smaller streams help you understand your customers, answer their questions and build trust over time," he says. "Those relationships are what drive long-term growth."

They Borrow Audiences Before Building Their Own

Brands that don't have the time or budget to invest in TikTok Shop, Amazon Live or Whatnot — or to pursue traditional television shopping channels like QVC and HSN — can also look at alternative options, like Covet by Christos. Christos Garkinos launched the business as an Instagram Live show during the pandemic lockdowns before expanding it into a broader live shopping platform. His background as co-owner of famed Los Angeles luxury consignment boutique Decades gave him credibility in the luxury resale space, along with an audience of potential customers.

According to Kelly Atterton, longtime beauty editor, brand consultant and Covet by Christos beauty lead, the unique network appeals to brands that don't want to — or can't — build their own livestream infrastructure. Instead of hiring dedicated TikTok Shop employees or producing their own shows, brands can appear on an established livestream channel with an existing audience.

"For emerging brands, borrowing an established community can be much more effective than trying to build one from scratch," Atterton says. (Though, more established indie brands have found success on the niche platform as well, including UBeauty, Dr Diamond's Metacine and Philip B.) "It allows founders to focus on telling their story while tapping into an audience that's already engaged." This way, founders don't also have to be salespeople. They don't have to be experts in live-selling. They just have to educate the audience, and the Covet by Christos host helps with the rest.

Compared to TikTok or Amazon, the reach on the Covet by Christos Instagram page may be limited, and brands may have less overall control — but the cost of entry is smaller. "It's an easy point of entry," Atterton continues. "They make some money, reach a new, highly engaged audience and it took less than an hour out of their day."

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Independent stores are also getting in on the action. Former Dior press executive Dianne Vavra opened Vavra New York in Huntington, NY, in 2024. She goes live on Instagram to showcase one-of-a-kind vintage handbags and jewelry from her brick-and-mortar store, creating community and building excitement over new releases.

Livestream commerce isn't a shortcut to overnight sales or virality, as much as certain best-selling brands can make it seem that way. It's another marketing channel that demands time, consistency and a willingness to experiment. The brands succeeding aren't only the ones with the biggest budgets or the buzziest creators. They're the ones showing up week after week, answering questions, educating customers and slowly building trust. As livestream shopping continues to grow in the U.S. and abroad, that willingness to commit may be the most competitive advantage of all.

Disclosure: The author has previously performed freelance administrative work for Atterton pertaining to Covet by Christos operations. This relationship did not influence the content of the article.

"L.A. has always been such a huge part of our community, so opening here felt like the natural next step," Guizio tells Fashionista via email. "Melrose has an iconic fashion history, and I loved the idea of becoming part of that story while creating a destination that feels distinctly Guizio."

The store was inspired by a house in the French countryside where Guizio once stayed that had "this effortless warmth and charm," she says. Working with her friend and interior designer Brandi Howe, she evoked that atmosphere through oversized floral furniture, a pale green carpet and light wood shelving. "We took that feeling and mixed it with the details of a dollhouse to create a space that feels inviting and immersive," she adds.

According to the designer, the store stocks the brand's full collection, including all sizes (XXS to XXL) across ready-to-wear, denim, outerwear, shoes, handbags and more. The Micro Mini Stretch Skirt ($78) continues to be a bestseller, along with the chiffon Ara Top ($128). Accessories are a recent addition to the offering: Guizio launched its first in-house footwear collection in May 2025, followed by handbags this past April. She told Fashionista at the time that she wants her brand to be a "one-stop shop" for her audience.

“The brand has really found its footing in the last five years,” Guizio shared in the same interview. “It became more of a lifestyle than a product. People don’t know the brand has been around for 10 years. We really took our time."

The flagship also carries a custom L.A. tee and limited-edition totes for the opening. Keep scrolling for more images of the store and opening party.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Teressa Foglia is looking for an exceptional relationship builder to become the face of our Malibu flagship.

This is not a traditional retail position.

You’ll work directly with founder Teressa Foglia and artist Ty Hays, helping build two growing luxury brands rooted in craftsmanship, art, travel, hospitality, and meaningful client relationships.

We’re looking for someone who genuinely loves people, has a passion for luxury sales and hospitality, and wants to be part of building something special.

What You’ll Do
•⁠  ⁠Deliver exceptional luxury client experiences in our Malibu showroom
•⁠  ⁠Build genuine, long-term relationships with clients and collectors
•⁠  ⁠Guide clients through bespoke hat consultations and ready-to-wear purchases
•⁠  ⁠Follow up with clients and cultivate repeat business
•⁠  ⁠Support private appointments, events, trunk shows, and brand activations
•⁠  ⁠Help maintain the showroom and ensure every client experience feels elevated
•⁠  ⁠Assist with fine art sales and collector relationships for artist Ty Hays
•⁠  ⁠Contribute ideas that improve the client experience and grow sales
•⁠  ⁠Represent the brand with warmth, professionalism, and genuine enthusiasm

We’re Looking For Someone Who…
•⁠  ⁠Loves connecting with people
•⁠  ⁠Has experience in luxury retail, hospitality, galleries, clienteling, or high-end sales
•⁠  ⁠Is naturally warm, polished, and confident
•⁠  ⁠Thrives in a small, fast-paced entrepreneurial environment
•⁠  ⁠Takes initiative and doesn’t wait to be told what to do
•⁠  ⁠Enjoys wearing many hats and jumping in wherever needed
•⁠  ⁠Appreciates craftsmanship, design, art, fashion, and beautiful experiences
•⁠  ⁠Wants to help build a business—not just work a retail job

Bonus Experience
Experience in any of the following is a plus:
•⁠  ⁠Luxury retail
•⁠  ⁠Fine art or gallery sales
•⁠  ⁠Boutique hotels or luxury hospitality
•⁠  ⁠Interior design or luxury real estate
•⁠  ⁠Personal shopping or clienteling
•⁠  ⁠Fashion or lifestyle brands

What Makes This Role Different
This is an opportunity to work directly with the founders of two growing brands. You’ll have the chance to build meaningful client relationships, attend special events, travel for activations when needed, and play a real role in the growth of the business.

We’re looking for someone who wants to grow with us for the long term.

Location: Malibu, CA

Compensation: Competitive salary based on experience, plus opportunities for growth.

Please email tf@teressafoglia.comthe following:
•⁠  ⁠Your resume
•⁠  ⁠A little about yourself
•⁠  ⁠Why this role interests you
•⁠  ⁠⁠Desired salary
•⁠  ⁠Any relevant luxury sales or hospitality experience
•⁠  ⁠References

@teressafoglia

LVMH Sees Growth Accelerate in Second Quarter

LVMH's fashion and leather goods unit ended a two-year decline in the second quarter, with sales rising 1% as Dior's relaunch under Jonathan Anderson began to pay off. Overall, group revenue climbed 3% to €38.6 billion ($44 billion) for the first half of the year, beating analyst forecasts, thanks to strong performances from Louis Vuitton, Tiffany and Sephora. Currency pressures still weighed on the bottom line, though, pushing profit down 4% to €8.7 billion ($9.9 billion) even as the business itself showed signs of improvement. {LVMH}

Tyla Named Kate Spade Brand Ambassador

Kate Spade New York has named Grammy-winning artist Tyla as its new global brand ambassador, kicking off a year-long partnership that debuts with the label's Fall 2026 campaign. The campaign draws on themes from Tyla's upcoming sophomore album, "A*POP," and features her carrying the brand's signature Duo Mini Shoulder Bag in new colorways, including Beet and Laurel Leaf. {Fashionista inbox}

Unilever Boosts Outlook Amid Consumer Demand

Unilever posted its best quarterly volume growth in more than a decade, prompting the company to raise its full-year outlook after underlying sales rose 4.8% in the first half, accelerating to 5.8% in the second quarter on strength in India, Indonesia and Latin America. "Our brands are stronger, our execution is sharper and we are driving desire at scale," CEO Fernando Fernandez said in a statement, crediting heavier marketing investment in core brands like Dove and Vaseline. {Unilever}

Burberry Marks 170 Years With V&A Show

Burberry and The Victoria and Albert Museum will open a free exhibition, "The Burberry Trench: Crafting an Icon," running Sept. 21 through Jan. 3 at V&A South Kensington to mark the fashion house's 170th anniversary. The show traces the coat's evolution from Thomas Burberry's 1879 invention of cotton gabardine through its rise as a global style staple, drawing on rare pieces from both the Burberry Archive and the V&A's holdings, including 19 runway looks from past creative directors Christopher Bailey and Daniel Lee. {Fashionista inbox}

Johnson & Johnson to Pay $5.5 Billion in Talc Settlement

Johnson & Johnson (J&J) has agreed to pay $5.5 billion to settle talc litigation that claimed its baby powder caused ovarian cancer, a deal that hinges on at least 95% of plaintiffs in roughly 76,000 pending cases agreeing to join. The settlement comes after a favorable court ruling and a $966 million verdict against the company last October, the largest awarded to a single plaintiff in the litigation. "This resolution allows the Company to put this matter behind it and remain focused on its mission to develop medicines and devices that save lives," J&J Worldwide Vice President of Litigation Erik Haas said in a statement. The company still insists its products never contained asbestos. {Johnson & Johnson}

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In spite of (warranted) dermatologist fist-shaking, Gen Z is still tanning. TikTok is inundated with poolside videos of young creators flaunting bikini tan lines and promoting "base tans" (which, spoiler alert, are a myth). So-called "tanmaxxers" — or Larry the Lobster variants — are religiously tracking the UV index to map out peak times to bake in the sun. In fact, a particularly concerning statistic came out of a 2024 American Academy of Dermatology survey: 28% of Gen Z respondents said getting a tan was more important to them than preventing skin cancer.

The sun-care industry has long been up against a formidable tanning culture — and now sunscreen fearmongers and MAHAs favoring beef tallow over dermatologist-approved SPFs — but how can independent brands cut through the online chatter around chasing a high UV index and resonate with Gen Z beauty consumers?

To be fair, this fascination with tanning isn't a uniquely Gen Z issue, as Bask Suncare Co-Founder Michael Huffstetler points out. It's more of a "'young person who feels invincible' problem," he adds. Sure, the younger generation recently coined the term "tanmaxxing" (or the pursuit of getting as tan as possible), but this sun-chasing culture has been deeply rooted in America's zeitgeist for years. From "Baywatch"'s beachside slo-mos to the coveted "sun-kissed skin" immortalized in Katy Perry's "California Gurls," tanning has long been a youth fixation. Being tan has become synonymous with being confident. As Kylie Jenner recently said on Jake Shane's "Therapuss" podcast: "Sometimes I think I'm depressed, and then I get a spray tan and I'm like, I was just pale."

"Gen Z has access to more information than any generation before them, but they are also constantly exposed to images that romanticize tanned skin as healthy, attractive or aspirational," Dr. Whitney Hovenic, a Nevada-based board-certified dermatologist and co-founder of sun-care brand Spooge, tells Fashionista. "A tan gives an immediate visual result, while the consequences of sun damage often feel distant until they are sitting in a dermatology office years later."

This instant gratification is hard for dermatologists and sun-care brands to compete with, but as New York City-based board-certified dermatologist Dr. Nkem Ugonabo warns, "there is no such thing as a 'safe' tan." "Having spoken to many patients about this, I think people know in general that tanning can be harmful, but I genuinely believe many underestimate the extent of the harm it causes," she continues. One particularly widespread misconception is the aforementioned "base tan," or a gradual tan believed to "protect" the skin from damage during prolonged sun exposure. In reality, the mere presence of a tan is proof that damage has already occurred, adds Dr. Elizabeth Hale, a New York-based board-certified dermatologist and Vacation's chief medical adviser.

"When the skin produces more pigment after UV exposure, it is trying to protect itself from further DNA damage," she explains. After all, the body keeps the score: UV exposure is cumulative, meaning the effects later appear as brown spots, broken blood vessels, fine lines, wrinkles, uneven texture, precancerous spots and skin cancers.

"Skin cancer is not just something that happens later in life," Dr. Hale says. "A tan for a weekend, a trip or a photo is not worth increasing your lifetime risk." And in case the word "cancer" isn't a clear enough indicator, skin cancer can in fact be deadly.

Authenticity, Not Fear Mongering

To shift Gen Z's perspective on tanning, indie sun-care brands are leaving the lectures behind. "Fear doesn't move this audience, in my opinion," Huffstetler says. "Authenticity does." Dr. Hovenic concurs, adding that humor and strong visuals from brands that feel "part of the conversation" rather than those "lecturing from the sidelines" hook younger beauty consumers. Case in point: Spooge taps into "intentionally playful" messaging, as seen in its butt cheek-specific SPF called Cheeky. ("Protect your ass-ets," the pink packaging reads.)

Bask also fits right in with the colorful, Gen Z-coded cohort of sun-care brands, boasting butter yellow bottles bearing its bubble-letter logo. With a fully realized brand aesthetic in tow, Bask appeals to "the long-term vanity project" — rather than tanning's short-term rush — to encourage consumers to love (and protect!) the skin they're in. Bask acknowledges that its audience simply wants to look good, and it doesn't shy away from some tough love in its positioning.

"We're pretty upfront about how dumb you look coming back to the office with a sunburn or too tan after a long summer weekend, and about how bad you're potentially going to look down the road when all that sun tanning catches up with you and you end up looking like an old catcher's mitt," Huffstetler says.

Next-Generation Formulas

Of course, an authentic brand voice and splashy packaging only carries a brand so far. The real challenge of confronting Gen Z's tanning resurgence lies in creating sunscreen formulas that people actually want to wear, as consumers are quick to check out at the first sign of an unpleasant texture, overpowering scent or lingering white cast. For Naked Sundays Founder Samantha Brett, "SPF should fit seamlessly into your beauty routine."

The Australian sun-care brand focuses on hybrid products spanning setting sprays, skin tints, primers, blushes and lip care — all with built-in SPF. One of its latest launches, CabanaMilk Mineral Barrier Fluid, delivers a hydrating priming base featuring hyaluronic acid and black rice extract in addition to SPF 50. For 20-something "tanmaxxers" who may turn their nose up at traditional sunblock, these lightweight, multitasking formulas serve as a gateway to protected skin.

"We're making it easier for consumers to incorporate sun protection into every step of their routine without compromising on the experience or finish," Brett says.

Over at Bask, Huffstetler says the Florida-based company is "trying to reach Gen Z by changing the perception of sunscreen." Bask's latest innovation — Mineral Sunscreen Serum — is a milky SPF 50 powered by glycerin, allantoin and bisabolol for intense hydration and improved skin elasticity. Meanwhile, Spooge is focused on "wearability," with sunscreen formulas that feel "more like skin care than a chore," Dr. Hovenic says. For example, its Dew Me, a tinted mineral SPF 30, is formulated with hyaluronic acid, niacinamide and allantoin for a hydrating feel. Spooge's Ghosted, an "invisible" mineral SPF 30, also delivers a comfortably lightweight texture thanks to bisabolol, vitamin E and squalane.

Rethinking Sun-Safety Education

However, this foray into fun messaging and elevated formulations isn't to say that sun-care education isn't vital for Gen Z. Everyone already knows you should be wearing SPF, so brands have to approach the education element differently. Today, it's about showing, not telling.

"Our approach is education without intimidation," Dr. Hovenic says. "As dermatologists, we spend so much time in the office explaining skin cancer prevention, but a pamphlet or a clinical warning is not always going to resonate with a 14-year-old, a college student or someone scrolling TikTok."

Instead, education is more likely to reach Gen Z when it's "direct, engaging and shareable," she adds. Think Instagram stories, TikTok explainers or engaging graphics that not only meet Gen Zers where they're already at (online), but also speak their language.

"We find that sharing real-life stories of young people who've experienced skin cancer as a result of excessive UV exposure is one of the most powerful ways to cut through," Brett says. "... Seeing the reality of skin cancer, whether that's surgery, scarring or the long-term impact on someone's life, makes the risks feel tangible in a way that statistics alone often can't."

For Huffstetler, the devastating reality of skin cancer is personal. He lost his uncle to it, which inspired his entrance into the SPF space and his journey to promote sun safety. Now, Bask is targeting Gen Alpha to foster a solid foundation of sun-safety education in younger generations, especially since about a quarter of a person's lifetime UV exposure happens before age 18. Bask partners with organizations across the country to provide low-income children with free sunscreen and information on sun safety. "We're trying to instill good habits early, and we're funding that initiative with [10 %] sales proceeds from Bask," Huffstetler says.

Sunless Tanning Deserves a Seat at the Table

There's also an opportunity for sunless tanning brands to further step into Gen Z's radar. Abandoning tanning altogether may be a hard line for some younger consumers to cross, but sunless tanning brands deliver the best of both worlds: There's no UV exposure and you secure the desired glowy finish. A new generation of at-home tanning brands — including Luna Bronze and Brown Bee — are now revamping the thick, patchy tints of self tanner's past for a safer glow. And sunless tanning formulations have come a long way since their notoriously streaky, orange past. Fashionista's Beauty + Style Director Steph — a millennial who came of age during the era when you'd put a sticker on your hip before tanning to create a faux tanline "tattoo" — now swears by Sugared + Bronzed for pro spray tans and Cyklar's Self-Tanning Milky Essence for at-home touch-ups.

When it comes to courting Gen Z specifically, Luna Bronze rejects the sun-filled marketing clichés of retro-inspired tanning oils, instead evoking the subtler concept of a moonlit glow (hence its lunar-inspired name). The Aussie sunless tanning brand co-founded by Maddy Balderson and Rhiannon Hall relies on this positioning because it stems from Balderson's personal experience with the risks of tanning: She used tanning beds as a teenager, developed skin cancer in her mid-20s and completed her third round of surgery and radiation last year. Despite documenting her cancer journey, she says she doubts it resonated with younger audiences: "Blood and stitches doesn't beat 'I want to look like I just got back from Mykonos.'"

"Tanning is tied up in identity and summer and feeling hot — that beats a warning label every time," Balderson continues. "So the job isn't 'scare them,' it's 'give them something that looks and feels as good, minus the deathbed subplot.'"

For Argentinian sunless tanning brand Brown Bee, Founders (and sisters) Maria Victoria Sanchez and Irene Sanchez say they know Gen Z isn't going to stop spending time outdoors. Instead, Brown Bee's goal is to make "it easier to achieve that same confidence in ways that don't depend on more time in the sun." The brand's product assortment, which launched in the U.S. in March, spans lightweight tanning mousses (infused with aloe vera, glycerin and panthenol) to face tanning serums (packed with peptides to support collagen and elasticity). 

"We think about [Gen Z] as consumers who have incredibly high expectations and want clean, effective products," Maria Victoria and Irene add. "They can spot overly polished marketing instantly, they expect transparency and they want products that fit naturally into their lives."

Sunless tanning brands and sunscreen brands alike aren't trying to push Gen Zers indoors. Quite the opposite: The indie brands that are breaking through with the younger generation organically fit into their lifestyles by offering a safer, yet elevated, sun-care experience. 

"Our 'trick' is just to make [SPF] fun without being preachy or using scare tactics, and to have products that feel great to wear so it's not the hassle it was when you were a kid," Huffstetler says. "We're not scaring people into sunscreen. We're making them want it."

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

This hands-on role offers valuable exposure to a fast-paced styling environment. Candidates must be highly organized and comfortable managing multiple priorities, while supporting Molly and the team across all aspects of the styling process.

The ideal candidate is responsible, proactive, and extremely detail-oriented, with a strong team-oriented mindset and a genuine eagerness to learn. An interest in fashion trends, emerging designers, and vintage is a plus. This is a dynamic role that requires the ability to stay focused under pressure, interact confidently in client-facing situations, and maintain a positive, can-do attitude. Hours will vary and may include weekends, early mornings, late evenings, and occasional travel.

Responsibilities include:

• Conducting market research and coordinating sample requests
• Assisting with look guide creation
• Sourcing new designers and vintage pieces
• Supporting and attending client fittings
• Attending showroom appointments
• Liaising with PR teams and showroom contacts
• Maintaining the styling team calendar and shared documents

Applicants must be based in Los Angeles and have reliable transportation. Strong organizational skills, professionalism, dedication, and a strong work ethic are essential.

Please note: this is an unpaid internship. Candidates must be currently enrolled in college and eligible to receive academic credit.

For a glimpse at Molly’s day to day and client roster you can look at her Instagram: @mollyddickson

If interested, please provide resume and / or portfolio of previous work to Lily -  lily@mollyddickson.com

@mollyddickson

Where Aspiring Fashion Professionals Want to Work

Chanel, Hermès and Dior are the most desirable companies aspiring fashion professionals want to work for, according to a Business of Fashion report. The surveyed respondents said luxury brands like those feel the most stable in the market due to their strong legacies and steady cash flow. Respondents also said they are willing to prioritize prestige over a big salary. {Business of Fashion/paywalled}

R.E.I Customers Mourn the Closing of Its Soho Storefront

On Thursday, dozens of customers stood outside R.E.I's Soho storefront in grief as the outdoor equipment retailer shuttered its location. Ahead of the closure, an anonymous customer created a Partiful invite urging consumers to gather outside the store and wear all black as a final farewell. The storefront had been open for 15 years, and while the company didn't confirm why it closed, reports point to declining sales and rising rent costs. {The New York Times/paywalled}

Skims Announces its Latest Executive Promotion

Skims promoted Tracy Nguyen to chief communications officer, effective immediately. She will oversee global communications, brand collaborations and cultural activations. She joined Skims in 2024 as EVP of Communications and Entertainment and was later promoted to co-general manager of NikeSkims in 2025 (a role she will continue to hold). {Fashionista inbox}

Salesforce Invests in Solomei AI

Salesforce is investing in Solomei AI, Brunello Cucinelli's AI platform. The exact investment amount has not been disclosed. The partnership will allow the platform to strengthen its engineering and AI research capabilities and accelerate commercial growth. {WWD/paywalled}

Gap Inc. Opens Creator Program to Employees

Gap Inc. is opening its cross-brand creator affiliate and social media advocacy program to employees. The expansion allows the company to build on the program's success and lets workers segue into influencing and earn commission. {Gap Inc.}

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Candidates must be responsible, proactive, and detail-oriented. The ideal applicant has an interest in the fashion industry paired with a strong understanding of current social mediatrends (Instagram and Tik Tok specifically) and the ability to think outside the box.

Responsibilities include, but are not limited to:

• Tracking analytics and social media engagement
• Creating captions and a posting schedule
• Assisting in social media campaigns
• Creating, editing, and distributing digital content (Reels, BTS images and videos)

Applicants must be local to LA and have a reliable mode of transportation. Candidates must be extremely organized, professional, and hard working. This position is unpaid, applicants must be in college and able to receive college credit.

For a glimpse at Molly’s day to day and client roster you can look at her Instagram: @mollyddickson

If interested, please provide resume and / or portfolio of previous work references to Lily - lily@mollyddickson.com

@mollyddickson

Ideal candidates are responsible, proactive, motivated, detail-oriented, and eager to gain hands-on experience in the world of styling. This is a fast-paced, dynamic role, so applicants must be able to stay organized, think on their feet, and maintain a positive, can-do attitude. Availability may vary, and evenings and weekends are required.

Responsibilities include, but are not limited to:

• Managing check-ins and returns
• Creating look guides
• Overseeing inventory organization
• Assisting with and attending client fittings
• Supporting campaign and commercial shoots
• Attending showroom appointments
• Communicating with PR and showroom contacts
• Handling daily administrative tasks and special projects as needed

Applicants must be based in Los Angeles and have reliable transportation. Strong organizational skills, professionalism, dedication, and a strong work ethic are essential.

Please note this is an unpaid internship. Candidates must be currently enrolled in college and eligible to receive academic credit.

For a glimpse at Molly’s day to day and client roster you can look at her Instagram: @mollyddickson

If interested, please provide resume and / or portfolio of previous work to Lily -  lily@mollyddickson.com

@mollyddickson

The company announced Monday that it is relaunching elevated versions of its original fragrance collection — Dream, Heaven, Grass and Om — more than 30 years after it debuted in November 1994. The assortment is rounded out by a fifth new scent called Harmony. Reflecting consumer preferences for diverse scent wardrobes, each fragrance represents "a distinct emotion and feeling," per the brand.

“We’ve modernized Gap’s signature fragrances for the person who grew up with Gap and for those discovering it for the first time,” Gap President & CEO Gap Mark Breitbard said in a statement. “It’s a deeply personal category and a powerful way for us to connect generations as we continue to evolve the brand.”

DSM-Firmenich perfumers Honorine Blanc (who worked on the original 1994 scents) and Nicole Mancini led development of the new collection, working alongside the Gap Beauty team. Designed to layer and complement each other, each fragrance is an eau de parfum at 20% concentration using updated "clean, modern ingredients," according to the press release.

“We were rigorous about the technical journey, maintaining the core DNA of the original scents while modernizing the formulations for how people actually wear fragrance today," Deb Redmond, head of beauty at Gap Inc., added. "Gap has always made quality feel within reach. This collection is that same commitment, applied to beauty.”

Backing the release is an ad campaign titled "Wear What You Feel," fronted by actor Victoria Pedretti, and built around the "many moods, energies and expressions that shape how people show up in the world," according to the press release.

The launch kicks off a rollout Gap Inc. first mapped out in September 2025, when it announced a move into beauty and accessories, pointing to the booming U.S. beauty market, projected by Euromonitor to top $100 billion that year, as a major growth opportunity. The company said it would start small, testing beauty products at Old Navy stores that fall before expanding brand by brand in 2026.

All five fragrances will be available as a 0.05-ounce discovery kit for $20, individual 10ml bottles for $20, and individual 50ml bottles for $52. They go on sale nationwide in Gap stores and online starting July 30.

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Homepage photo:Courtesy of Tapestry, Inc.

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Related: Here's the New York Fashion Week Spring 2027 Preliminary Schedule

Related: Here's the London Fashion Week Spring 2027 Schedule

Related: The Milan Fashion Week Spring 2027 Provisional Schedule Is Here

Related: See the Provisional Schedule for Paris Fashion Week Spring 2027

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The PR & Events Assistant supports the day-to-day execution of public relations, VIP, influencer, editorial, and event initiatives that help drive brand visibility and awareness. This role assists with sample coordination, media outreach, event logistics, reporting, and administrative tasks while partnering with cross-functional teams to ensure seamless execution of key brand moments.

Responsibilities:

VIP / Celebrity / Influencer & Editorial Support

• Assist with outreach to VIP, influencer, and editorial contacts under the direction of the PR & Events team.
• Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities.
• Support VIP fittings and assist during key brand events, including New York Fashion Week, retail activations, ambassador campaigns, and content shoots.
• Maintain accurate records of VIP placements, editorial features, and earned media coverage.
• Monitor incoming requests and help coordinate communication with internal partners to ensure timely responses.
• Assist with maintaining contact lists and updating media databases.

Press & Editorial

• Support seasonal and timely pitching initiatives by preparing materials and coordinating sample requests.
• Assist with showroom appointments, press previews, and editorial meetings, including scheduling and guest list management.
• Coordinate the distribution of high-resolution imagery, product information, credits, and press materials.
• Track editorial placements and compile regular coverage reports for internal distribution.
• Help organize press kits, lookbooks, and seasonal marketing materials.

Events

• Assist with planning and execution of brand events, retail activations, and PR initiatives.
• Coordinate event logistics, including guest RSVPs, supplies, vendor communication, and on-site support.
• Help maintain event timelines, budgets, and planning documents within internal systems.
• Support VIP dressing coordination before and during events as needed.

Cross-Functional Support

• Partner with Retail, Wholesale, Atelier Direct, Design, Social, and Content teams to support ongoing PR initiatives.
• Assist with preparing presentation materials, strategy decks, event recaps, and reporting.
• Coordinate image requests and content approvals with internal creative teams.
• Track invoices, expenses, and purchase requests to ensure timely processing.

Administrative Support

• Manage daily sample trafficking, including outbound shipments, returns, confirmations, and inventory updates.
• Monitor and distribute press coverage, VIP placements, influencer mentions, and earned social media coverage.
• Research industry news, trends, and competitor activity for internal reporting.
• Assist with maintaining PR calendars, media lists, and departmental files.
• Support onboarding and coordination of interns when applicable.
• Build proficiency across internal systems, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, and Concur.

Desired Background:

• Bachelor's degree required.
• Internship or up to 1 year of experience in Public Relations, Marketing, Communications, Fashion, or a related field preferred.
• Previous internship experience within fashion, luxury, retail, or agency environments is a plus.

Skills:

• Excellent organizational skills with strong attention to detail.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative, proactive, and eager to learn.
• Strong interest in fashion, luxury, media, and cultural trends.
• Comfortable working with Microsoft Office and willing to learn internal platforms, including Launchmetrics (Fashion GPS), ShopMy, Smartsheets, Instagram, LinkedIn, and other PR tools.

Base Salary Range:
The base salary range for this position is $50,000 – $55,000. Base pay offered may vary depending on skills, experience, and location.

To Apply: Please visit https://www.lafayette148ny.com/public-relations-events-assistant

lafayette148ny.com
@lafayette148ny

Scheduled for Sept. 22 through Sept. 28, Milan Fashion Week is home to Italy's top labels such as Prada, Fendi, Gucci, Giorgio Armani and Bottega Veneta. The Spring 2027 women's ready-to-wear lineup is on par with last season's at 54 in-person and six digital shows. All the presentations are digital on Sept. 28, which is convenient for runway regulars as the final day of Milan Fashion Week coincides with the first day of Paris Fashion Week.

The Camera Sindacale della Moda Italiana, the forerunner to the CNMI, was established in 1958 to protect and promote the sectors involved in the fashion industry. The CNMI popped up in 1962 with a similar goal, though its main role is to function as the self-regulatory body to which all the fashion houses adhere.

Related: Your Fashion Week Calendar for All of 2026

What's New

For the Spring 2027 season, Loris Messina and Simone Rizzo (formerly of Sunnei) will make their debut for Moschino on Sept. 25. This follows a slew of Fall 2026 debuts (Maria Grazia Chiuri for Fendi, Meryll Rogge for Marni and Demna for Gucci). One of Milan's biggest upcoming debuts — Pieter Mulier for Versace — is set for 2027.

Prada kicks off the fashion-filled week on Sept. 22, while Banke Kuku closes the event with a digital presentation on Sept. 28. Both Versace and Boss are absent from the schedule.

As for Milan's first-timers, Marques'Almeida (a Portuguese ready-to-wear label founded in 2011 by Marta Marques and Paulo Almeida) and Miguel Vieira (the Portuguese designer's namesake luxury label) will both make their calendar debuts in the Italian fashion capital on Sept. 27.

Milan Fashion Week Spring 2027 Provisional Calendar

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Set for Sept. 28 through Oct. 6, Paris Fashion Week marks the culmination of the Spring 2027 fashion shows. It's the final stop of the "Big Four" capitals (following New York, London and Milan), and historically includes heavy hitters like Dior, Louis Vuitton, Chanel, Givenchy, Miu Miu, Schiaparelli and more. It's perhaps the most stacked calendar of its peers, with 68 shows and 33 presentations scheduled for this season.

The FHCM coordinates both Paris Fashion Week (including womenswear and menswear schedules) and Haute Couture Week. The calendar spotlights members of the Chambre Syndicale de la Mode Masculine and the Chambre Syndicale de la Mode Féminine, as well as the guest houses.

Related: Your Fashion Week Calendar for All of 2026

What's New

Julie Kegels kicks off the week with a runway show on Sept. 28, while Louis Vuitton marks the grand finale on Oct. 6. This season, Carven's new Design Director Kai Nesselrath makes his debut for the brand on Oct. 1 and Courrèges is staging Artistic Director Drew Henry's first collection on Sept. 30.

It's a Parisian homecoming of sorts for Valentino and Maison Margiela, who showed their previous collections in Rome and Shanghai, respectively. Maxhosa Africa, an African luxury fashion brand founded by Laduma Ngxokolo in 2010, is a first-timer on the Paris Fashion Week calendar, set to show on Sept. 28. Fidan Novruzova (an Azerbaijani designer and semi-finalist for the 2024 LVMH Prize) and Alexandra Golovanoff (the Parisian designer's eponymous cashmere and ready-to-wear label founded in 2016) are also newcomers to the presentation schedules, respectively showing on Sept. 28 and Sept. 29.

Following Pieter Mulier's departure from Alaïa earlier this year, the brand's Spring 2027 collection will be designed by the studio and unveiled at a presentation on Oct. 3. Notable absences from the schedule include Rabanne (Olivier Rousteing's designer debut is set for March 2027), McQueen (who is returning to London Fashion Week this season), Nina Ricci (Harris Reed exited in March) and Off-White.

Paris Fashion Week Spring 2027 Provisional Schedule

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Price Range: $22–$68
Hero Products:Nourish Crème Riche ($56), Radiance Face Serum ($65), Golden Glow Eye Balm ($53), Sacred Flower Face Oil ($58)
Stockists:Credo Beauty, The Detox Market, Amazon, Sephora Canada, Indigo
PR Representation: Luna PR
How to get in touch: info@sahajan.com

Origin Story

Founded in 2015 by Lisa Mattam, Sahajan was created to bring the time-tested wisdom of Ayurveda into the modern world. Inspired by her South Indian heritage and upbringing, Mattam worked with Ayurvedic doctors in Kerala — the birthplace of Ayurveda — to develop formulations rooted in tradition and backed by clinical science. The result is a collection of high-performance skin care designed to deliver visible results while honoring holistic rituals. Today, Sahajan is known for combining ancient botanicals like saffron, lotus and Triphala with clinically tested actives to create effective, sensorial products that simplify modern skin-care routines.

Pirelli Calendar Reveals India-Focused 2027 Cast & Concept

For the 2027 Pirelli Calendar, photographers Sølve Sundsbø and Avani Rai brought to life an India-focused project; it honors the vision of the late photographer Raghu Rai (Avani's father), who passed before the calendar was fully conceptualized. The calendar shoot took place across Rajasthan and the streets of Old Delhi, and features Indian talent such as Bhavitha Mandava, Anoushka Shankar, Rupi Kaur, Freida Pinto and Avantika Vandanapu. {Fashionista inbox}

H&M to Conduct NYC Layoffs

On Sept. 4, H&M is set to lay off 76 employees at its New York City corporate office. The decision is reportedly part of a restructuring strategy to make operations more flexible and efficient. "We recognize the impact these decisions have on our colleagues and do not take them lightly. Our priority is supporting our people with care, resources, and guidance throughout this transition," an H&M spokesperson said in a statement. {Retail Dive}

Zendaya's Red-Carpet Jewelry Sparks Controversy Over Artifacts

Archaeologists are criticizing Zendaya for wearing a pair of earrings made from gold discs from ancient Iran during one of her "The Odyssey" press run appearances. Experts are calling it disrespectful to the culture and insensitive to the fact that the jewelry may have been acquired through illegal plundering. Neither Zendaya nor her stylist, Law Roach, has commented on the backlash. {The New York Times/paywalled}

LVMH Names New Fragrance Chief

LVMH has hired Yann Musquin as general manager of fragrance brands, effective Aug. 3. He succeeds Romain Spitzer, who was recently appointed CEO of Bottega Veneta. Musquin has worked at LVMH for 18 years, holding various leadership roles across brands. In his new position, he will oversee fragrance's strategic direction and work on product expansion. {Business of Fashion/paywalled}

Hoka and Ugg Boost Deckers’ Q1 Earnings

For Q1 of fiscal year 2027, Deckers surpassed $1 billion in revenue for the first time. The company credits this to strong sales from Hoka and Ugg, with the former up 7.7% (to $703.5 million) and the latter up 4.9% (to $278 million). Meanwhile, Deckers' "other brands" (Teva) saw an 18.1% decline in sales (to $37.9 million compared to $46.3 million the same time last year). {Deckers}

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Fashion Launches

Vettese x Skims

Indie fashion label Vettese is the first emerging designer to team up with Kim Kardashian's Skims on a limited-edition collaboration. The collection features seven styles — including bralettes, skirts, tops and dresses — with draped details and "curve-enhancing" silhouettes in a palette of neutral tones. Shop the collection, which is priced from $64-$148, at skims.com.

Aligne 'Summer in the City'

London-based womenswear brand Aligne introduced "Summer in the City," the last release of its Summer 2026 collections. Inspired by "the versatility of summer dressing," the lineup features technical jackets, bubble-hem shorts, a relaxed-fit mini dress, a sheer maxi dress and more. The collection is available now on aligne.co, as well as at select retailers including Nordstrom, Shopbop, Revolve and Anthropologie.

Chan Luu Introduces Bridal

Fashion and accessories brand Chan Luu introduced its first bridal collection, a "modern capsule designed for the unconventional bride" and "rooted in the brand's signature craftsmanship," per a press release. Inspired by Founder and Creative Director Tessa Tran's own wedding, the capsule "offers a fresh perspective on bridal style through heirloom-worthy jewelry, feather brooches and effortless taffeta and dupioni separates." Shop the pearl- and feather-forward collection — priced from $95-$1,190 — at chanluu.com.

Beyond Yoga's New Performance Activewear

Beyond Yoga introduced Glowzone, its first entry into performance activewear and "biggest technical innovation to date," per the brand. Designed for high-sweat movement, the Glowzone fabric features moisture-wicking technology, four-way stretch and UPF 50+ protection, as well as lightweight support without excessive compression. The collection features leggings, biker shorts, a sports bra, a cropped tank and straight-leg pants in five colorways. Priced from $74-$128, it's available at beyondyoga.com.

Aritzia x Juilliard 'Back to Campus'

Aritzia introduced its "Back to Campus" collection by partnering with The Juilliard School for a campaign featuring current students (shown above). Shop the collection — which features hoodies, striped tops and knits — at aritzia.com.

Beauty Launches

HigherDose's Healthy Hair Ritual

HigherDose expanded its scalp-care regimen with the introduction of its Healthy Hair Ritual Set ($129), featuring its new Light-Activated Scalp Serum, Scalp Derma Stamp and Acupressure Hair + Scalp Brush, all designed to be used in conjunction with its follicle-stimulating Red Light Hat. Shop now at higherdose.com.

Virtue's At-Home Hair Gloss

Virtue introduced Healing Gloss ($44), an at-home shine-enhancing treatment, this week. Per the brand, the formula is "clinically proven" to deliver the mirror-like shine of a salon gloss, "while actively repairing hair from the inside out," by smoothing the cuticle and rebuilding damaged bonds. Get it at virtuelabs.com.

Live Tinted Drops 2 New Products

Live Tinted dropped two new products, Huestick Click CC Brightening Wand ($32, pictured above) and Magic Blur Primer Stick ($34), this week. The first is a "skin-care-infused brightening wand designed to visibly awaken and illuminate the under-eye area and help reduce the look of darkness over time," that comes in three shade options. The latter is a swipe-on primer that blurs the look of pores and controls shine for soft-matte coverage. Shop them both at ulta.com.

Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.

Foundation is a communications firm building great beauty brands. We are known for launching and scaling the industry’s most recognizable brands. We've helped launch and build brands like Hero Cosmetics, Briogeo, Nécessaire, Patrick Ta Beauty, and Homecourt – telling impactful stories and leading categories such as bodycare, haircare, color cosmetics and more.  We build brands that last, starting with a solid foundation.

Foundation offers a unique opportunity for interns to gain experience, practical knowledge, and professional exposure to PR and influencer marketing. Our goal is to provide our interns with a valuable, fun experience that allows for further career development and will be useful in future endeavors. 

Beauty PR Internship Responsibilities (not limited to):

• Assisting in the execution of client events 
• Managing product mailers and the beauty closet inventory 
• Conducting industry research and competitive analysis to stay up-to-date on the media landscape 
• Creating pitch drafts and target press lists
• Updating client reports 

Influencer Marketing Internship Responsibilities (not limited to):

• Sourcing and building out influencer lists
• Outreaching to agents and influencers
• Managing influencer mailers
• Assisting with influencer event RSVPs 
• Strategizing influencer partnerships and activations for brands

Learning Opportunities both Beauty PR / Influencer Marketing: 

• PR Strategy Fundamentals
  Learn how we craft compelling narratives and pitch stories to today’s top beauty editors and creators Shadow team brainstorms focused on campaign strategy, positioning, and launch calendars Media Relations Exposure - gain insight into how media relationships are built and maintained Observe real-time pitching and follow-up with top-tier beauty publications
• Influencer Marketing Knowledge
  Understand the influencer landscape and its role in driving brand awareness and conversion Learn how to assess performance using metrics like EMV and content engagement
• Event Planning Experience
  Get an inside look at the execution of launch events, from concept to completion Support real-world activations that bring a brand’s story to life
• Receive ongoing mentorship and feedback from account leads by attending team meetings, brand immersions, and cross-functional trainings

Qualifications: 

• Professional, enthusiastic and positive attitude 
• Knowledgeable on the beauty and wellness industry, influencers, and media trends
• Excellent communication skills (written and verbal)
• Extremely resourceful, organized, and detail-oriented
• Intrinsically understands how to work fast yet efficiently and prioritize a vast to-do list

Extra Perks: 

• Free beauty products! 
• Monthly unlimited Metrocard (NYC)
• Gas reimbursement and parking validation (LA)

Requirements / Availability:

• School credit required
• Availability of at least 2 days per week in-person at the office in Brooklyn (Dumbo) or LA
• Start -  September 2026
• End - December 2026

If you’d like to apply, please reach out to hiring@wearefoundation.co with your resume and cover letter. Please specify which position and office you’re applying for.

Hailey Bieber Fronts Miu Miu's Fall 2026 Campaign

View the 3 images of this gallery on the original article

Hailey Bieber and Xiao Wen Ju are the stars of Miu Miu’s Fall 2026 campaign, photographed by Zoe Ghertner. Set against a nocturnal industrial backdrop, the images emphasize the collection's intentional contrasts. Bieber and Ju were photographed wearing Miu Miu’s oversized outerwear, its Bubble shoe and vintage-inspired eyewear. {Fashionista inbox}

Moncler Group's H1 2026 Revenues Rise 9%

Moncler Group reported a 9% revenue bump to €1.29 billion ($1.46 billion) in the first half of 2026, which ended on June 30. Moncler, the brand, also saw a 9% rise in revenue to €1.09 billion ($1.24 billion) compared to €1.04 billion ($1.18 billion) in the first half of 2025. Stone Island’s revenues in the first half rose 11% to €200.3 million ($227.8 million). {Moncler Group}

Ermenegildo Zegna Group Reports 10.3% Revenue Growth in Q2

Ermenegildo Zegna Group’s Q2 2026 revenues spiked by 10.3% year-on-year to €517.1 million ($588 million). Zegna saw 16.9% year-on-year revenue growth in Q2, Tom Ford Fashion reported a 4.5% increase and Thom Browne remained flat from Q2 2026 to Q2 2025. The group’s DTC revenues were also up by 16.4% to €410.9 million ($467 million). {Zegna Group}

Chanel Names New CFO

Hélène de Tissot is Chanel’s new chief financial officer. De Tissout succeeds Philippe Blondiaux, who is retiring at the end of the year. De Tissout previously served as CFO of Pernod Ricard in Asia, and will join Chanel in October before officially taking on the role in January. {Business of Fashion/paywalled}

Another Spanx CEO Is Reportedly Exiting

Robert Trauber is reportedly exiting his position as Spanx’s CEO, according to Puck. Trauber joined the company in May and will be replaced by an interim CEO, Jennifer Holland. Holland will be Spanx’s fourth CEO in eight months. The company's finance chief, Joshua Jacobs, will also reportedly be replaced by Rhys Morgan, an Alvarez & Marsal alum. {Puck/paywalled}

Gucci Releases 2025 Equilibrium Report

Gucci released its 2025 Equilibrium Report, which highlights its efforts to reduce its environmental impacts, expand its sustainability initiatives and support emerging artisans. Gucci was awarded one of 2025’s “Best Places to Work for Disability Inclusion,” and supplied $350,000 in grants to Gucci Changemakers North America. The Italian luxury house also raised more than €4.5 million ($5.12 million) to support culture and heritage programs around the world. {Gucci}

Eileen Gu Named Giorgio Armani Global Makeup Ambassador

Olympic skier Eileen Gu is Giorgio Armani’s newest global makeup ambassador. Gu will appear in campaigns for Armani’s Lip Maestro and Dolci Makeup Blush. “Partnering with Armani Beauty is such a natural, instinctive next step for me,” Gu said in a statement. “I’ve always been drawn to how Armani celebrates authentic, effortless beauty and empowers women to embrace their inner strength. {WWD/paywalled}

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This is an opportunity to gain hands-on experience working across fashion, lifestyle, and culture while supporting emerging and established brands through strategic communications, media relations, influencer partnerships, celebrity dressing, and events.

Internship Details
New York City 
2–3 days per week
10:00 AM – 5:00 PM
Three-month commitment required
School credit available (if applicable)
This is an unpaid internship.

Responsibilities
• Draft creative product and shopping pitches for media outreach each week.
• Support the development and execution of PR and communications strategies across the TMRW PR client roster.
• Coordinate sample requests and product pulls for editorial shoots, media opportunities, and stylist placements.
• Update, organize, and maintain global media databases.
• Research and conduct outreach to potential sponsors and brand partners for New York Fashion Week.
• Identify emerging digital media outlets, editors, and editorial opportunities.
• Assist with the creation and management of guest lists for events, presentations, and fashion shows.
• Curate influencer, creator, celebrity, and stylist target lists for product seeding and gifting initiatives.
• Assist with celebrity dressing opportunities, including outreach, sample coordination, and logistics.
• Represent TMRW PR at industry events, networking functions, and brand activations while helping foster relationships with media, stylists, and industry partners.
• Monitor media coverage and assist with reporting, coverage recaps, and client press reports.
• Provide general administrative and day-to-day support to the PR team.

We're Looking For Someone Who
• Has a strong interest in fashion, culture, and communications.
• Is highly organized with exceptional attention to detail.
• Thrives in a fast-paced, entrepreneurial environment.
• Has excellent written and verbal communication skills.
• Is proactive, resourceful, and eager to learn.
• Is eligible to receive academic credit, if required by their university.

To apply, please send your resume and a brief introduction to contact@tmrwpr.com with the subject line "TMRW PR Internship – [Your Name]".

Join TMRW PR and gain firsthand experience working with some of fashion's most exciting emerging brands while building meaningful connections across the fashion, media, and cultural landscape.

Founder and CEO Alejandro Porras told Fashionista that L.A. has always been one of Alohas' strongest markets, so a brick-and-mortar store made sense. "We believe retail should follow where the community already exists," he said via email. "Beyond that, L.A. is one of the world’s leading cultural references for fashion and style. Being present there is an important milestone as we continue building Alohas into a global brand."

Of course, there's also the fact that Angelenos love a comfortable shoe, especially one that's more "sustainably" made (more on that in a moment). "The L.A. customer has an effortless approach to style," Porras continued. "They value fashion that feels elevated but easy to wear, and they’re constantly looking for new brands with a strong point of view."

The brand specifically chose Abbot Kinney Blvd. in Venice for its foot traffic and eclectic shoppers. "Venice has a unique mix of locals, creatives and international visitors that feels very aligned with Alohas," Porras said. "It also offers something that’s rare in LA: real walkability and strong street traffic, more reminiscent of European shopping streets. That creates a more natural retail experience and allows us to connect with customers in a way that feels authentic to our brand."

In keeping with that authenticity, the store operates a bit like a showroom in that only a handful of shoes on display are in stock and available to take home — that's due to the brand's sustainability initiatives. Alohas operates on a demand-driven production model, releasing styles in three different categories and corresponding pricing tiers: "on-demand," "pre-order" and "in stock."

"On-demand" or pre-production shoes are priced 30% below in-stock items. That might seem confusing because you're getting a discount before the footwear is made — but that's the point. Customers who purchase "early" receive this discount, allowing the brand to gauge demand and produce closer to actual sales. The goal is to reduce excess inventory and waste. It can take eight to 10 weeks for shoes to arrive. (The brand manufactures primarily in Spain and Portugal, though it has recently expanded some production to Cambodia as it scales.)

In the second category, "pre-order," production has begun on the shoes, and those are 15% off. It's about the same shipping time, though some are available a little sooner. Finally, "in stock" items are, well, in stock, and those are full price. You can leave the store with them right away, or get them delivered in 24 to 48 hours.

The model is not just shoe-to-shoe but also color-to-color. For example, the ultra-viral Rosalind Ballet Flats ($195-$225) are available now in Brown, Black and Vintage Effect Brown, but shoppers can pre-order new colorways and textures, including Studs, Patent Brown and Mesh Black. The brand's first handbag, the Hilma Leather Bag ($290-$350), is also available to pre-order in six colors and three sizes.

View this post on Instagram

While Alohas is calling the Abbott Kinney store a "pop-up", we're told it'll be open for at least a year. The prime location bodes well: It's on one of L.A.'s busiest, most shopping-heavy streets alongside footwear brands On, Veja, Adidas Originals and Birkenstock, as well as clothing labels Rag & Bone, Todd Snyder, Alo, Madewell, Everlane, Farm Rio and Vince.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

Between January and May of 2026, we once again anonymously surveyed more than 500 industry professionals about their jobs and workplaces, including exactly how much money they made (pre-tax) in 2025. Our respondents span entry-level to executive roles across design, marketing, retail, operations, styling, production, wholesale and media. Their employers include retail giants like Saks Global and Revolve, designer labels like Prada and Coach, and major agencies like Karla Otto and BPCM.

We compiled average (mean) yearly pay for common roles within the sectors listed, as well as a few specific salaries, so that you can see exactly what, say, a merchandising planner at Gap or commerce editor at Condé Nast brings in each year. Plus, what were the highest and lowest reported salaries under each sector? How does experience level impact income? Which sectors make the most money overall?

Keep scrolling for those details, and download the full report for even more analysis and insights on job happiness, burnout, where people found their jobs and more.

Mean Salary by Years of Experience

As you may expect, fashion industry salaries tend to correlate with the employee's level of experience. Compared to the year prior, average entry-level salaries increased by about $5,000, while salaries for those with more than 20 years of experience increased by about $10,000. However, mid-level salaries decreased for workers with between three and 10 years of experience.

Distribution of Six-Figure Salaries by Role

Design roles held the largest share of salaries $100K (as they did last year), followed by Corporate /Operations and Marketing (which includes PR roles).

Marketing / Brand / Communications Salaries

On average, salaries ranged from $42,000 for assistants to $147,000 for directors and executives.

Salary Spotlight
Highest: $281,000 (self-employed Events Manager)
Lowest: $25,000 (entry-level in-house Coordinator)
Coordinator at Prada - $40,000
Copywriter at Saks Global - $79,000
PR Assistant at Karla Otto - $48,000
PR Executive at BPCM - $125,000
In-House Marketing Head at a contemporary brand - $150,000

Retail & Merchandising Salaries

On average, salaries ranged from $45,000 for senior sales associates to $95,000 for store managers and directors.

Salary Spotlight
Highest: $322,000 (Regional Manager at Fortune 250 Company)
Lowest: $25,000 (Sales Associate at Madewell)
Junior Merchandiser at Catalyst Brands - $69,000
Merchandising Planner at Gap - $103,000
Merchandiser at Steve Madden - $74,000
Store Manager at Longchamp - $78,000

Corporate / Operations Salaries

On average, operations managers made $194,000 per year.

Salary Spotlight
Highest: $500,000 (COO)
Lowest: $31,000 (Executive Assistant at a publicly traded company)
Entry-level Analyst at Steve Madden - $71,000
Vice President at denim brand - $165,000
Chief People Officer at medium-sized private company - $163,000

Media / Editorial Salaries

On average, salaries ranged from $40,000 for editorial assistants to $175,000 for editors in chief.

Salary Spotlight
Highest $180,000 (Fashion Editor, 20+ yrs experience)
Lowest: $25,000 (Commerce Editor at a Condé Nast title)
Editorial Assistant at an LVMH house- $83,000
Freelance Writer in New York - $70,000
Associate Editor at L'Officiel - $31,000

Product Development / Production Salaries

On average, salaries ranged from $52,000 for production coordinators to $155,000 for VPs.

Salary Spotlight
Highest: $275,000 (Product Developer, publicly traded company)
Lowest: $35,000 (Product Developer, very small private company)
Fit Specialist at Good American - $154,000
Product Developer at Coach - $142,000

Wholesale & Buying Salaries

On average, salaries ranged from $48,000 for buying assistants to $185,000 for sales directors.

Salary Spotlight
Highest: $500,000 (Sales Director, 20+ yrs experience)
Lowest: $42,000 (Showroom Manager, Illinois)
Senior Buyer at Ross Stores - $140,000
Wholesale Manager for large swimwear companies - $120,000
Junior Buyer at small private company, New York - $60,000

Design Salaries

On average, salaries ranged from $65,000 for graphic designers to $133,000 for creative and design directors.

Salary Spotlight
Highest: $250,000 (Creative Director, 20+ yrs)
Lowest: $25,000 (Jr. Accessories Designer)
Accessories Designer at Coach - $58,000
Design Director at a publicly traded American fashion and lifestyle brand- $210,000
Fashion Designer at Untuckit - $125,000
Graphic Designer at LVMH - $105,000

Inside the Fashion Workplace 2026: Get the Full Report

Dior to Stage Pre-Fall 2027 Show in Dublin

Dior will stage its pre-fall 2027 show in Dublin at Trinity College on Dec. 4, marking both the house's first show in Ireland and Northern Ireland native Jonathan Anderson's first time presenting a collection there. "Showing at Trinity College Dublin is a dream come true. I began my career in fashion in Dublin, so returning here feels deeply personal. To present this collection in such an extraordinary setting," Anderson said in a statement. {WWD/paywalled}

NAD Flags Vacation's Sunscreen Marketing Claim

The National Advertising Division (NAD) has recommended that sunscreen brand Vacation revise how its "World's Best-Smelling Sunscreen" slogan appears on its website, following a complaint from German beauty conglomerate Beiersdorf, which owns competing sunscreen brands Coppertone and Eucerin. NAD determined the claim counts as harmless marketing exaggeration on packaging and retail displays, but found that its placement alongside star ratings and review counts on Vacation's site could mislead consumers into thinking it was backed by data. Vacation has since adjusted some references to the slogan on its website. {Ahead of the Kirb}

Mulberry Reports a 23% Sales Increase

Mulberry reported a 23% jump in Q1 fiscal 2027 sales, reflecting a turnaround under CEO Andrea Baldo aided by new products and a strategic focus on brand value over volume. All regions posted double-digit growth, with more than half of UK sales coming from repeat customers. The company narrowed its losses and returned to underlying profit, while maintaining its goal of surpassing £200 million ($268 million) in annual revenue. {Mulberry}

Zimmermann Gains Official FHCM Membership

Zimmermann has been named an official member of the Fédération de la Haute Couture et de la Mode, a milestone for the Australian fashion house. Co-founder and creative director Nicky Zimmermann said the brand looks forward to its next chapter with the federation, calling Paris a continued source of inspiration each season. {Fashionista Inbox}

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Price Range: $54
Hero Product:Proper Sunscreen ($54)
PR Representation: Stories Consulting
How to get in touch: team@goodinstincts.com

Origin Story

Good Instincts was founded on a simple premise: the best sunscreen is the one you'll actually use.

Former tech executives Carylyne Chan and Emily Hurd launched the brand in 2025 after four years of quietly doing what they knew best — identifying a broken system and rebuilding it from scratch. After their tech exit in 2020, they turned their attention to sunscreen: a category where texture, finish and compatibility with the rest of a skin-care routine have long conspired against consistent daily use. The goal wasn't to make another SPF. It was to make one that earns a permanent place in the routine.

That required 10,000 hours of development and more than 100 formulation iterations. Proper Sunscreen is a mineral SPF 50 built around 22.1% zinc oxide — a concentration most brands avoid because it notoriously turns formulas thick, chalky and hard to wear. Good Instincts solved for that, delivering higher mineral protection in a texture that sits weightlessly under makeup and skin care, enriched with oolong tea, niacinamide, squalene and peptides.

Made in Singapore and developed in collaboration with leading dermatologist Dr. Veronica Rotemberg of Memorial Sloan Kettering, it's the rare SPF that feels less like sun protection and more like skin care worth looking forward to.

What's the opposite of gatekeeping? Welcome to "Payment Processing," in which we ask stylish, generally cool people who've tried it all about their favorite fashion and beauty buys.

Even if you don't know the name, you've definitely seen Vittoria Ceretti's face. The Italian supermodel has graced the runways of every major designer — Versace! Fendi! Chanel! — and fronted campaigns for the likes of Bottega Veneta, Calvin Klein and Gucci. (It would probably be quicker to list the brands she hasn't worked with.) She's also a Victoria's (Vittoria's?) Secret angel, a repeat Vogue cover star and the newly-appointed global makeup ambassador for Giorgio Armani.

But as an international supermodel who interacts with top luxury brands on the daily, which products actually make it into her fashion and beauty rotations? Online, "off-duty model" aesthetic content typically promotes slick-back buns and elevated basics, but Ceretti reaches for "random" graphic T-shirts from Etsy on her days off. "They make the outfit," she tells Fashionista. On the higher end, she's shopping for a classic vintage watch that she can wear every day. "It's a vintage summer," Ceretti says. "Etsy and vintage."

Ahead, Ceretti shares her favorite beauty products, the timeless wardrobe staple she keeps buying multiples of, the unexpected luxury item on her wishlist and more.

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What's a luxury beauty item you're into right now?

It's the Dolci blushes by Armani.

What's a drugstore beauty product you love?

I've been loving Aquaphor. Big fan.

What's a beauty staple you love so much you've bought multiples?

It's the [Armani] Luminous Silk Foundation. [I have] many versions because, depending on the time of the year when I'm more tan or less tan, it's a different shade.

What's an accessory you're eyeing right now?

I think it's time for me to get a watch, like a new watch. I'm not sure what kind yet, but something nice and simple and little that I can get away with wearing every day. I probably will go for something vintage... Vintage, classic, timeless, beautiful, effortless. That's it.

What's an affordable fashion item on your wishlist?

It's actually in my cart currently as we speak. I've been really into getting graphic T-shirts from Etsy, random graphics, and I just love them. They're so affordable and they're great and they're fun for the summer especially. I just bought one with a unicorn on it. Last week, I bought one with a flower on it that's yellow. They're so easy to play around with and you just throw them on with a pair of jeans and they make the outfit.

Are there any luxury fashion items you're lusting after?

A new car. I don't need a new car, but I feel like it's always a good time to consider getting a new car. I know these people that take vintage cars and they rebrand them and they redo the interiors and they look so gorgeous and they're really expensive. So it might never happen, but it's on my wishlist of things that I would love to do, but I'm probably never going to do.

What's a wardrobe staple you love so much you've bought multiples?

Oh my gosh, I have bought so many tank tops over the years. I feel like you can just always get more and the slightest difference within the tank top can just make for a completely different outfit. You need all of these different white tank tops that look exactly the same.

What's one piece of beauty advice we could all use?

I would say less is more. Less is more when it comes to everything from the makeup to the skin care to the clothes, the whole thing.

What's the last product a friend influenced you to buy?

I was influenced to buy this EMS face tool that gives you a massage. That's really great.

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Saunders is bringing his take on modern femininity to the Tapestry-owned brand, overseeing product design and visual identity, per a press release. He reports to Kate Spade Brand President and CEO Eva Erdmann, who joined the company in 2024 and spearheaded the splashy Gen Z-focused fall campaign featuring Ice Spice, Charli D’Amelio, Laufey and Reign Judge.

Erdmann shared her excitement about Saunders' appointment and Kate Spade's ongoing refresh on LinkedIn. "The best creative directors don't reinvent beloved brands. They listen to them and connect their soul with today's consumer," she wrote. "Jonathan's career speaks for itself. But credentials weren't what convinced me. It was the way he talks about our brand's rich heritage: color, youthful femininity, emotional connection. He didn't talk about reinventing Kate Spade. He talked about revealing it."

Saunders will be relocating from London to New York City for the role, where he plans to build on the brand's established identity while evolving it for today's customer.

"Kate Spade is iconic, and it's an honor to step into a brand that has such a strong identity and deep emotional connections," he said in a statement. "The brand has a genuine point of view, rich brand codes steeped in its 30-year history, and infinite potential. I'm looking forward to immersing in the brand heritage and connecting that soul with today's consumers."

The appointment comes as parent company Tapestry continues to invest in Kate Spade's long-term growth, after buying the accessories brand in 2017. Tapestry also owns Coach, which saw sales rise 29% year-over-year, thanks in part to major wins with Gen Z.

Paul Wilmot Communications is looking for an ambitious and enthusiastic Junior Account Executive to join its expanding Beauty team. The ideal candidate will effectively support the division with media outreach, beauty awards, planning events and managing interns.

Founded in New York City 1997 with an office that opened in Nashville in 2022, Paul Wilmot Communications has produced a significant public relations track record drawing from the highest profile fashion houses, beauty and wellness brands, retailer and e-comm powerhouses, as well as hospitality, non-profit and luxury lifestyle clientele. By cross-promoting within our divisions, PWC offers our clients access to new markets, thought leadership and increased visibility.

The ideal candidate for this role will possess a breadth of experience across beauty and wellness public relations with a minimum of 1-2 years of experience in this area. This candidate will manage a roster of editorial contacts spanning beauty, wellness and lifestyle press, and have the ability to secure product placements, beauty awards, event coverage, news announcements and ongoing editorial on behalf of clients. This candidate will in-depth knowledge of the evolving beauty & wellness media landscape and regularly contribute to new ideas for placement opportunities.

• Support PWC’s Beauty Division on selected accounts with guidance and direction from the senior team
• Handle day-to-day pitching with designated contacts and outreach initiatives
• Attend divisional meetings equipped with pertinent updates and pitch ideas
• Demonstrate comprehensive knowledge of relevant media outlets through identifying trending pitch ideas and accurate contacts to pitch with the ability to generate results based on this expertise
• A strong understanding and awareness of influential content creators and social mediatrends of the moment
• Monthly meetings with editors
• Work team events and handle all responsibilities delegated, including but not limited to setup, check-in, liaising with client, etc.
• Maintain contact/media lists
• Continually update status reports to ensure pitching efforts on track
• Ability to communicate on a professional level with client contacts and Agency Leadership
• Build strong working knowledge of Muckrack media database system
• Maintain PWC standards of professionalism and courtesy

QUALIFICATIONS:

• Must have 1-2 years of professional experience with prior internships in the beauty public relations industry
• Must be good communicator with good writing skills
• Must demonstrate a keen interest in the beauty and wellness field
• Must possess experience in product placement public relations for beauty & wellness brands
• Proven relationships with beauty editors a plus
• Strong writing and computer skills, as well as knowledge of social media

The hiring compensation for this position ranges from $55,000-65,000. The rate of pay offered will be dependent upon candidates’ relevant skills and experience.

Please send resumes to pwc@paulwilmot.com

@paulwilmotcomm

Phillip Lim Launches New Brand

Phillip Lim is preparing a comeback with a new ready-to-wear line, PlayLoveWin, set to debut for spring 2027 with a preview planned for late August. The designer departed his namesake label 3.1 Phillip Lim in late 2024 following its 20th-anniversary collection, leaving cofounder and CEO Wen Zhou to continue running the company, who later brought on Michelle Rhee as head of design. {WWD/paywalled}

Sephora Announces 2026 Accelerate Cohort

Sephora has named 12 beauty brands to the 10th class of its Sephora Accelerate program, an incubator supporting emerging founders in skin care, makeup, hair care and fragrance. This year's group includes Forta Cosmetics (Sarah Guller and Lexie Hull), Dealbodies (Krys Lunardo), Mowe Beauty (Tatiana Ramuth Glezer), Base-K (Kristin Lim Duckworth), Pepper Pout (Elysia Chen), Reference (Christina Eison), Omora Beauty Lab (Jenna Morales Ledbetter), Everyday Chemist (Flavia Zhamo), Moré (Mimi Koné), Eauso Vert (Tanya Gonzalez Chandhok and Faye Harris Wood), Manuscript (Ye Jin and Nick Burns) and Innae Beauty (Hannah). Beyond the core curriculum, participants gain access to Sephora's Impact Summit and can apply for a $100,000 grant awarded with the Fifteen Percent Pledge. {Fashionista Inbox}

Italian Investors Lease LuisaViaRoma Operations

Italian investors led by Paolo Corinaldesi have taken over LuisaViaRoma's operations under a court-approved lease, with a full acquisition expected by mid-September. The deal, backed by the Marzotto family and other entrepreneurs, keeps CEO Tommaso Maria Andorlini in place and covers most of the retailer's stores and e-commerce business, excluding its New York flagship. It follows LuisaViaRoma's entry into bankruptcy proceedings after its former backer, Style Capital, exited in December. {WWD/paywalled}

Sephora Introduces Braiding-Specific Hair Brand

Sephora is launching Ruka Hair in stores in August, marking the retailer's first braiding-specific hair-care brand. "This is the biggest moment in our history because accessibility has always been a fundamental aspect of the story," says Founder Tendai Moyo, who launched the company in 2020. {The Grio}

The Rise of Brand Self-Deprecation

Béis founder Shay Mitchell has built recent marketing around reading customer complaints aloud and mocking up a "surgical" redesign of its Weekender bag, following brands like Dove, which posted raw, unedited Reddit reviews to promote a new product. Industry strategists say the approach of embracing self-deprecation builds trust by signaling humility rather than perfection, a message that lands especially well with Gen Z shoppers wary of polished, AI-driven advertising. {Business of Fashion/paywalled}

Chris Berend Named Hearst Magazines Content Chief

Chris Berend has been named chief content and experience officer of Hearst Magazines, a newly created role overseeing editorial strategy and content across the company's brands, effective Aug. 3. He joins from NBCUniversal News Group, where he served as chief digital officer, and previously held leadership roles at CNN Worldwide, Bloomberg and ESPN Magazine. {Fashionista Inbox}

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I like to call New York City's Upper East Side the Dermatologist District because it's so chock full of experienced, well-credentialed experts. And perhaps no one embodies that last descriptor more than Dr. Macrene Alexiades, a double-board-certified dermatologist in both the U.S. and EU who also holds three degrees from Harvard University (a B.A./M.D. and a Ph.D. in genetics). She's also a patent-holding research scientist, fellow of the American Academy of Dermatology and American Society for Laser Medicine and Surgery, the author of two textbooks and a lead investigator in lasers, dermatology and genetics for major aesthetics companies including Allergan/Abbvie, Candela Lasers, InMode, Lumenis and Surgivance.

Oh, and Dr. Alexiades somehow also found the time to become a beauty founder: Her eponymous Macrene Actives brand aims to replace the very procedures and in-office treatments she's helped pioneer with the use of "'clean' active ingredients sourced from medicinal botanicals and marine plants."

So naturally, Dr. Alexiades is a wealth of information — and lucky for us, she's all about sharing said info for the greater skin good. Fashionista recently took the opportunity to quiz her on her hottest aesthetics takes, from her thoughts on GLP-1-era skin care, treatments that leave you "swollen like a blimp" and the trendy, increasingly common skin-care ingredients she thinks you should skip and "save your money."

In the video below, Dr. Alexiades lets us in on all her must-know insights:

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While it's hard to meet every brand and founder in the massive Mandalay Bay Convention Center, we did our best and clocked 20,000+ steps a day going up and down the aisles, swiping on serum, spritzing perfume and getting to the bottom of all the industry chatter. These five trends stood out from the crowd and seem poised to make a big impact over the next year.

Skin Healing

Numerous brands this year focused less on aesthetics and more on healing diseased skin, including scaly patches and persistent redness from psoriasis or eczema. They focused more on solving a problem, rather than just smoothing wrinkles. For example, Labrains, a Latvia-based, women-led research and manufacturing company, creates skin care for sensitive skin and conditions like rosacea, acne and dermatitis, all free from preservatives, alcohol, irritants and solvents.

Now, if dryness is your main concern, Dr. Brid C is your brand. The "cosmeceutical" skin-care brand is backed by Hyundai Bioscience, a South Korea-based biotechnology company known for its pharmaceutical research and drug delivery technology. The line is focused on supporting the skin's moisture barrier with a patented collagen-signal peptide delivery.

Another standout brand we have our eye on is Alice Cress, which launches this fall with its Restorative Serum. It's specifically formulated to improve touchscreen responsiveness for those who have chemotherapy-induced peripheral neuropathy (CIPN) and other skin conditions, which can affect sensation and finger pressure.

Patches

Everywhere you looked at Cosmoprof, there was a patch. Some deliver vitamins, others help heal scars and one even claims to diminish the look of cellulite. When it comes to wellness, BonWellness stood out as an emerging brand of wearable supplement patches. The Australian company is the brainchild of Nicole O'Neil, a former Miss Australia and star of "The Real Housewives of Sydney," and hawks supplements for menopause, sleep issues and more.

For scars, wounds and acne, convention-goers flocked to Everaid, a South Korean medical device and dermatological manufacturer specializing in hydrocolloid technology. Dallas, TX-based Make It Skin also makes hydrocolloid patches, but with a bit of style. Cute green bug bite relief patches contain skin-calming centella asiatica, and colorful mini patches and waterproof strips have been accepted by the National Eczema Association and the National Psoriasis Foundation.

PowerfulX, a South Korean company known for its muscle recovery cream, is also coming out with patches, but these focus on pain relief and even fat reduction and cellulite.

Nostalgia

Hello Kitty, Strawberry Shortcake, Peanuts — the list of nostalgic collaborations goes on and on. We spotted entire beauty lines dedicated to the beloved characters from K-beauty brands Célavi and ByUR. Impressions Vanity Company — known for its mirrors, chairs and more — expanded on its popular collaborations with Hello Kitty and Friends, Care Bears and Disney.

Curl Care

There were more curl-care brands at Cosmoprof than ever before, from all over the world, showing a shift towards embracing your natural texture. Established indie brands made a splash, such as As I Am, a 15-year-old brand for curly and coily hair by cosmetic chemist Dr. Ali N. Syed. It's still family-owned and operated out of Illinois.

Mass market Brazilian brand Skala Brasil, founded in 1986, had one of the biggest booths in the convention, showcasing its four hair treatment lines for all hair types, including kids. Lola From Rio, a Brazilian indie brand, also created buzz with its bold and colorful branding and vegan formulas.

Toronto-based hair-care brand Curl Keeper, known for its water-based styling products, showed off its recent brand refresh with streamlined packaging and reorganized product collections. And California-based newcomer Shirley Jane shared its minimalist, clean hair care focused on self-care rituals and embracing your natural texture.

Beauty Tech

The beauty tech world has been growing and growing, and that was evident by the innovation at Cosmoprof. Chinese beauty device manufacturer Oren Medical showcased its latest LED-powered skin care and wellness technologies, including red-light therapy panels, LED rollers and light therapy for lip rejuvenation.

South Korean skin-care and beauty device brand Thome (above) combines topical products with at-home ultrasound devices, which they claim are gentler — but just as effective — as products that use electrical current. And Israeli technology company iRomaScents created an AI-powered device to help shoppers choose a fragrance they're sure to love. The company, which won the 2026 Cosmetics Business Innovation Award, is looking to be in retail stores to help increase sales conversion.

Disclosure: Cosmoprof paid for Fashionista's travel and accommodations to report this story.

Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.

On Monday, the British Fashion Council (BFC) announced the provisional schedule for the Spring 2027 shows at LFW, set to take place from Sept. 17 through Sept. 21.

Diamonds of the season? Seán McGirr and Christopher Kane's London debuts for Alexander McQueen and Mulberry, respectively. The schedule also welcomes back familiar faces such as Barbour, Burberry, Emilia Wickstead, Erdem, Harris Reed, Richard Quinn, Roksanda and Simone Rocha.

Back for another lap in the NewGen Catwalk Space are Charlie Constantinou, E.W. Usie, Liza Keane, Octi, Oscar Ouyang, Pauline Dujancourt, The Ouze and Yaku, who are programmed throughout the week.

What's New

Alexander McQueen returns home for the first time since its last LFW runway in 2022, with new creative director, Irish designer Seán McGirr, set to show Sunday, Sept. 20. Fellow British heritage brand Mulberry debuts Scottish designer Christopher Kane the same day, with an earlier time slot.

Designers Francesca Lake, Gui Rosa and Petra Fagerström will make their first LFW appearances under NewGen, alongside first-timers Georgdie Campbell, Joyce Bao, Lovebirds and Onalaja.

J.L-A.L, in collaboration with Puma, and Paul Smith Foundation American designer-in-residence 5000 will both present their collections as immersive presentations — part of the BFC's emphasis this season on "high-impact physical experiences and interdisciplinary storytelling, complemented by a dynamic programme of installations, exhibitions and cultural events."

Retail is getting a bigger spotlight on the schedule, too. Marks & Spencer will step onto the London runway for the first time, unveiling an exclusive "see now, buy now" collection spanning womenswear and menswear, marking 100 years since the brand entered the fashion industry.

London Fashion Week Spring 2027 Provisional Schedule

World Cup Halftime Style

The FIFA World Cup's inaugural halftime show brought together more than 350 performers, spanning multiple genres and styles alike. Madonna opened in a Saint Laurent corset and crystal-covered Teddy jacket. BTS performed in red, white and black soccer-style sets, while Justin Bieber wore a custom Skylrk look paired with $19,795 diamond earrings. Shakira closed the performance in a Roberto Cavalli by Fausto Puglisi bodysuit hand-embroidered with more than 200,000 crystals, and to match, Gold Swarovski Hyperbola sunglasses. {WWD/paywalled}

Reformation Aims For $1B IPO Valuation

Reformation is eyeing a valuation of up to $1 billion as it moves toward a U.S. stock market debut. The brand plans to pull in as much as $239.1 million by selling 14.1 million shares priced in a $15-$17 range. Reformation's stock will be listed on the New York Stock Exchange under the ticker "REF," with banks including J.P. Morgan, Morgan Stanley, Citigroup and RBC Capital Markets handling the offering. {Business of Fashion/paywalled}

QVC's Bankruptcy Case Approaches Resolution

A federal bankruptcy court in Texas has signed off on QVC Group's debt restructuring plan, clearing the way for the company to exit Chapter 11, dropping from about $6.6 billion to $1.3 billion, while vendors get paid in full or have their claims reinstated. Company leadership says the lighter financial load will let QVC sharpen its focus on live social commerce, an area it's been expanding through moves like a round-the-clock TikTok Shop channel. Once it exits bankruptcy, QVC expects a $600 million credit facility and a spot on a major stock exchange under the symbol "QVCG." {Retail Dive}

USMCA Review Creates Uncertainty for Fashion Supply Chains

The first mandatory review of the USMCA has ended without Washington, D.C. reaffirming the trade pact, leaving the fashion industry uncertain about a region long viewed as a stable alternative to Chinese sourcing. Under the deal's "yarn-forward" rules of origin, apparel typically must use North American yarn and fabric to qualify for duty-free treatment, and the number of major US fashion firms sourcing from Mexico has dropped sharply amid the uncertainty. Industry groups, while relieved the agreement remains in force, warn that unresolved questions about the review timeline and whether the pact will stay trilateral are already discouraging new investment. Trade experts expect targeted changes rather than a full overhaul, with rules of origin likely to be a central point of negotiation, particularly for textiles and apparel. {Vogue Business/paywalled}

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Related: Influxious, a New Nigerian-Inspired Fragrance Brand, Is Launching at Sephora

Homepage photo: Francesca Beltran/Courtesy of Rabanne

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About Us:
Sandrine Charles Consulting is a boutique communications and consulting agency focused on Fashion, Lifestyle and Beauty clients. Led by veteran Communications Strategist Sandrine Charles, the company was formed to create one-on-one consulting and agency offerings specializing in fashion and lifestyle communications, events, celebrity and influencer engagement.

The agency’s work centers around brands we have a great affinity for and championing emerging brands which are rooted in fashion, lifestyle, accessories but most importantly, culture. The company’s output focus surrounds communications outreach, event planning, management, brand partnerships and seeding.

The agency is based in New York, NY with a showroom / office in Los Angeles, CA.

Open Position
We are seeking a highly organized, proactive Assistant to support both the Founder and the wider PR team. This role is ideal for someone who thrives in a fast-paced environment, enjoys juggling priorities, and is eager to grow within the PR industry.

Key Responsibilities
Founder Support
•  Manage calendars, scheduling, and meeting coordination
• Handle inbox management, correspondence, and follow-ups
• Assist with travel planning, itineraries, and logistics
• Support preparation for meetings, presentations, and pitches
• Act as a gatekeeper and liaison between the Founder and internal/external stakeholders

Team & Agency Support
• Provide administrative support to PR team members as needed
• Assist with media lists, research, and monitoring coverage
• Help track client deliverables, deadlines, and campaign timelines
• Prepare documents, reports, and internal trackers
• Support event planning, press days, and client activations
• Maintain organized digital files and systems

General Responsibilities
• Coordinate office operations (if applicable)
• Assist with interns alongside Communications Manager
• Support ad-hoc projects across the agency
• Help ensure smooth day-to-day agency operations

Qualifications & Skills
• 1–3 years of experience in an assistant, administrative, or agency role (PR, marketing, or communications a plus)
• Exceptional organizational and time-management skills
• Strong written and verbal communication abilities
• High attention to detail and ability to multitask
• Proactive, solution-oriented mindset
• Comfortable handling confidential information
• Proficiency in Google Workspace, Microsoft Office, and project management tools (e.g., Slack, Canva, Zoom)

What We’re Looking For
• A self-starter who anticipates needs and takes initiative
• Someone adaptable and calm under pressure
• Interest in public relations, media, and communications
• A team player with a positive, professional attitude

What We Offer
• Opportunity to work closely with the Founder and team
• Exposure to high-profile clients, media and stylist
• Collaborative and creative intimate agency environment
• Growth opportunities within the agency
• Salary Range: $45k - $50k Annually, Healthcare offered after 60 day probationary period

To Apply: Please send your resume and cover letter tooffice@sandrinecharles.com.

@sandrinecharles

Victoria's Secret Fashion Show Moves to Los Angeles

The Victoria's Secret Fashion Show is returning to Los Angeles this fall, marking its first West Coast appearance since 2007. The show has been held in Brooklyn, NY, for the past two years. According to the brand's Instagram, fans can expect "plenty of drama, extravagance, and even more celebrities in attendance." {Fashionista Inbox}

Rare Beauty Taps Ella Bright as First-Ever Brand Ambassador

Rare Beauty named "Off Campus" star Ella Bright as its first-ever brand ambassador, unveiling the partnership Thursday with a new "Made You Blush" campaign. "I really admire Rare Beauty's dedication to mental health initiatives, which is why this project means so much to me," Bright said in a statement. The campaign debuted across Rare Beauty's social channels this week, teasing her involvement. {Fashionista Inbox}

Italian Police Inspect Fashion Houses in a Labor Probe

Italian police visited the headquarters of nine high-end fashion firms, including Brunello Cucinelli, Moncler, Chanel and Bulgari, demanding governance and supply-chain documents as part of a labor exploitation investigation. None of the companies are under formal investigation. The probe stems from earlier raids on two Chinese-owned workshops accused of exploiting undocumented workers, which supplied garment bags and pouches later sold under the nine brands' labels. {Reuters}

Louis Vuitton's Trademark Dispute Over Chinese Motif

Louis Vuitton is facing renewed scrutiny in China after the Beijing Intellectual Property Court held a public hearing Thursday in a new trademark dispute involving the brand, China's National Intellectual Property Administration (CNIPA) and small-business owner Huang Min Yao. Details of the case were not disclosed, but Huang has registered a "similar pattern" approved by the CNIPA in 2024. The hearing comes amid backlash on Chinese social media over Louis Vuitton's recent trademark win against beverage brand Molly Tea, with hashtags framing the dispute around cultural heritage rather than legal merits. {WWD/paywalled}

Chanel CFO Philippe Blondiaux to Retire

In the midst of a sweeping leadership overhaul trend across fashion, Chanel's Chief Financial Officer Philippe Blondiaux will retire at the end of the year and has already resigned from the board. Blondiaux, a 15-year Chanel veteran previously of Nestlé and PricewaterhouseCoopers, departs as CEO Leena Nair continues reshaping the company's leadership and creative direction. {Business of Fashion/paywalled}

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Price Range: $34
Hero Product:Island Renaissance Glow Up Genius™ Moisturizer ($34)
How to get in touch: hello@flonatix.com

Origin Story

Flonatix is the first skin-care brand rooted in Tropical Asia-Pacific beauty that is built specifically for oily, combination and melanin-rich skin.

Indonesian-born and Washington, D.C.-based Founder Jay Hanggawan spent 2.5 years building Flonatix after moving to the U.S. and realizing nothing on shelves was made for skin like his, a.k.a. skin shaped by humid climates, rich in melanin and chronically underserved by the mainstream beauty industry.

Flonatix's hero product, the Island Renaissance Glow Up Genius Moisturizer, is a cooling gel-cream centered around mangosteen extract, a Tropical Asia-Pacific superfruit long used in regional skin-care traditions. Every jar is printed in 15 Southeast Asian and Pacific Islander languages, positioning representation as design intent, not afterthought.

Funmi Monet, then a Nigerian-American grad student studying to become a licensed therapist, cultivated her love of fragrance while working at the perfume counter at Dillard's. Content creation soon became her creative outlet, with her growing following (now more than 500,000 strong on TikTok) seeking out her fragrance advice. Then the opportunities began rolling in: Monet collaborated on her own limited-edition scent called Exalté and joined the Sephora Squad in 2022 as its "go-to fragrance girl" before Sephora approached her with the idea of creating her own brand.

"I have always dreamed of launching my own fragrance brand, but truthfully speaking, I'm not a business person," Monet tells Fashionista. "I worked in mental health, I'm a creator, but … launching a business is so different."

However, Sephora's pitch was the push she needed to dive headfirst into beauty entrepreneurship. Monet was accepted into Sephora Accelerate — the beauty retailer's incubator dedicated to leveling up emerging businesses — and began building her fragrance label Influxious in 2024. Last summer, Monet also attended a program at ISIPCA (a French fragrance, cosmetics and flavors school in Versailles) and received a certificate as a perfumery expert. "I knew three words of French, but it got me through two weeks of school," she says.

Now, after two years of development, Influxious will exclusively debut at Sephora on July 27 with its four distinct fragrances: Well Loved, Magic Hour, High Life and Gold Standard. Each scent is available in a 50mL and 10mL bottle, priced at $150 and $35, respectively. Rather than launching with a single hero fragrance, Influxious is signaling that it's here to stay with its four-scent line-up. As Monet says: "Why not start with a bang?"

Influxious' scent wardrobe opens with Well Loved, a creamy skin scent blending notes of cardamom, apricot, shea butter and vanilla. Though many modern skin scents embrace fresh linens and soap-adjacent notes, Monet dove into a warmer interpretation. "Whenever I think about a clean skin scent, I think about how I grew up," she explains. "My mother would rub shea butter and cocoa butter on my skin after a bath and that is what I associated with clean, fresh skin."

Magic Hour is the brand's "vacation fragrance," which aims to transport the senses to a tropical getaway via watermelon, golden mango and dragon fruit with a grounding base of sandalwood, salty skin musk and sunlit amber. Thanks to an expertly placed chili pepper note, "it almost feels like a cocktail with a Tajin rim," Monet adds. Magic Hour is also "ankle-approved," which is Monet's own distinction for sensual, fruity juices worth spritzing down to your ankles.

Inspired by Detty December (Nigeria's festive season), High Life "captures the essence of Lagos at night," Monet says. It's the bold fragrance you apply before a night out dancing with friends, with notes of Turkish rose, West African frankincense, pink pepper and raspberry shining through. According to Monet, this sensorial fusion was intentional: High Life also references Nigerian musician Fela Kuti's creation of Afrobeat, or a blend of West African music, jazz and funk. "It's a fragrance that feels very dynamic, it feels very sexy, it feels very rhythmic," she adds.

Gold Standard, a luxuriously molten gourmand, closes out Influxious' debut offering. It opens with fruit-forward top notes of blood orange and golden mango, then drifts into a heart of saffron and Moroccan neroli. As its opulent name would suggest, Gold Standard then settles into a rich base of caramel, vanilla, rum, tonka, musk and golden amber. "This smells like someone with an 800 credit score and the rich laugh," Monet says.

To honor Monet's heritage, a Nigerian ginger note acts as a throughline within all four fragrances. Nigerian ginger is inherently vibrant, offering a burst of freshness and spice to each fragrance (albeit in varying levels of intensity).

"Some of the fragrances are a little bit more gingery and others have just a little sprinkle of ginger, not super noticeable, but just enough to have this golden thread that ties all four fragrances together and makes them layerable," Monet says.

Beyond Sephora serving as a guiding partner since Influxious' ideation phase, it also made sense for the fragrance brand to launch at the retailer given its status on the global beauty stage. Although high-end niche perfumery largely lives atop the beauty counters of specialty retailers and luxury department stores (think Saks Fifth Avenue and Bergdorf Goodman), Monet wants to help forge a space for luxury niche fragrance into a widely accessible retailer like Sephora.

"For me, I've always seen Influxious as a global brand because I truly see fragrance as a global language," Monet explains. "When I thought about how I want the brand to grow, I think it makes sense to grow with someone who has a global footprint already because I also want this to be very accessible."

Looking ahead, the limit does not exist for the Influxious universe, Monet says. Fine fragrance is up first, but scent explorations in all forms — such as body oils and butters — could be on the brand's horizon.

"You don't see a ton of African-based niche perfume brands that are on a global scale," Monet says. "A lot of times the brands are limited to their countries due to distribution, or for a lot of Black-owned brands, they're just in the U.S., but I'm really hoping to crush that ceiling and show that Nigerian beauty, African perfumery, African ingredients and botanicals belong in perfumery and that French perfumery does not have to be the standard."

Influxious Gold Standard Eau de Parfum, $150, available here

Influxious High Life Eau de Parfum, $150, available here

Influxious Magic Hour Eau de Parfum, $150, available here

Influxious Well Loved Eau de Parfum, $150, available here

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Fashion Launches

Hailey Bieber x Gap

Gap tapped Hailey Bieber for a denim capsule collection, dubbed "The Hailey Jean," that "reimagines Gap’s relaxed denim icons through Hailey’s personal style lens," per the brand. It includes two relaxed '90s-inspired styles: The Hailey Low Rise Loose Jean and The Hailey Extra Baggy Jean ($90 each).

“Gap has been a part of my wardrobe since I was a kid, so this came together very organically," Bieber said in a press release. “1996 was the year I was born and I get a lot of style inspiration from the ’90s because there was something so effortless about that era and the way people wore denim. We wanted the campaign and the collection to capture that same feeling in a way that felt modern, nostalgic, and personal.” Shop the collection at gap.com.

Francesco Risso's Debut GU Collection

GU launched its 2026 Fall/Winter collection — Creative Director Francesco Risso's debut for the brand — this week, with a continued roll out through next week. As the brand celebrates its 20th anniversary, it introduces six "lifestyle concepts," meant to be mixed and matched. Find out more and shop the collection at gu-global.com.

Repetto x Birkenstock

Repetto and Birkenstock 1774 released their first-ever collaboration, bringing together "two heritage brands united by a shared commitment to craftsmanship, comfort and timeless design," as described in press materials. The capsule reimagines three of Birkenstock's iconic silhouettes through Repetto's ballet-inspired lens and rendered in the latter brand's signature Pink, Flame Red and Profound Black. Shop the styles — priced between $495-$555 — at repetto.com and birkenstock.com.

Shopbop Debuts In-House Brand Madelynne

Shopbop unveiled a new exclusive in-house brand this week: Madelynne, a wanderlust-inspired collection of colorful dresses, matching sets and summer separates priced from $108 to $248. Madelynne's debut range is available on shopbop.com.

Ring Concierge x LES Collection

Jewelry brand Ring Concierge collaborated with design studio LES Collection to create the Sundial Collection, which includes the Sundial Bracelet ($398) and Sundial Necklace ($1,298), as well as a forthcoming jewelry dish to match. Shop the collection at ringconcierge.com.

Show Me Your Mumu x Sugared + Bronzed

Fashion label Show Me Your Mumu teamed up with sugaring and spray tan brand Sugared + Bronzed on a summer- and vacation-ready collab. The three-piece lineup includes a robe ($118), printed PJ set ($128) and romper ($148, pictured above). Shop the collab at showmeyourmumu.com, as well as in Sugared + Bronzed locations nationwide.

Kinn Studio's Latest Jewelry Collection

Indie jewelry label Kinn Studio launched Eternal Note, a collection "built around a quiet idea that summer jewelry doesn't have to end with summer," as described in a press release. It introduces two new 14k yellow gold pieces, the Pavé Diamond Shell Charm ($1,720) and Marina Pearl Huggie Earrings ($620, pictured above). Shop them now at kinnstudio.com.

Beauty Launches

Kosas Expands Cloud Set Line

Following the success of the original brightening shades, skin-first makeup brand Kosas expanded its Cloud Set line this week with the introduction of eight new complexion shades of its Cloud Set Loose Setting + Blurring Powder ($38). The loose formula is meant to be used for setting and baking, and is designed to blur, brighten and sweep away shine without compromising skin's glow. Shop it at kosas.com and sephora.com.

D.S. & Durga x Guests on Earth Laundry Detergent

Meet the newest status laundry detergent, D.S. & Durga x Guests on Earth Laundry Detergent ($60). The limited-edition collaboration pairs Guests on Earth's glycolipid and biobased laundry detergent with D.S. & Durga's Big Sur After Rain fragrance, which features notes of coastal rain, eucalyptus shoot, magnolia and wet wood. Shop it at dsanddurga.com.

KS & Co.'s New Brow Product

Celebrity brow expert Kristie Streicher's brand KS & Co. introduced a new multi-purpose product, the Backcombing Texture Stick ($39), this week. Touted by the brand as a "first-of-its-kind buildable, weightless brow texturizer," the dual-ended crayon is meant to be backcombed with short strokes through brow hairs, distributing plant-based fibers for soft volume. The plant-based wax formula imparts tint (in two brown shade options) texture and hold, and can be used on its own or layered beneath brow gel for extra hold. Get it at theksandco.com.

Hung Vanngo Beauty Drops Foundation

Makeup artist Hung Vanngo's eponymous makeup brand dropped a serum foundation — Red Carpet Skin Luminous Longwear Serum Foundation, $46 — this week. Available in 38 shades, the lightweight formula offers medium-to-full coverage with a "hydrated, naturally blurred finish," per press materials. It's also spiked with hyaluronic acid, niacinamide and licorice extract to hydrate and brighten skin during wear. Shop the foundation at hungvanngobeauty.com and sephora.com.

Dune Suncare x Loops Beauty

Indie skin-care brands Dune Suncare and Loops Beauty came together for a summery beauty collab: The Miracle Mask ($30 for five) and The Miracle Jelly Mist ($25, pictured above). They can also be purchased as a duo for $46. Combining Loops' "advanced South Korean hydrogel technology" with Dune's "dermatologist-developed, premium-grade aloe recovery formula," the products are meant to offer cooling, barrier-supporting relief and hydration. Shop them at dunesuncare.com and loopsbeauty.com.

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At least, that's the case if we're basing the scenario on Christopher Nolan's "The Odyssey"'s press tour fashion. Over the past few weeks, leading women Zendaya (Athena), Anne Hathaway (Queen Penelope), Lupita Nyong'o (Helen of Troy) and Charlize Theron (Calypso) have turned out multiple Mount Olympus-worthy looks. (Can someone please make statues of them?)

Styled by Law Roach, Zendaya has delivered the most appearances and, unsurprisingly, has fully leaned into method dressing. For her first premiere appearance, she kicked things off in an ivory Jacquemus gown, featuring a column silhouette, halter neckline, super-low back and an attached headscarf. While it doesn't exactly scream "goddess of war" at first, Athena is famously known for wearing white, which symbolizes her civic order and purity. The actor accessorized the look with ancient-coin-like gold earrings.

A day later, Law Roach did his biggest one, putting Zendaya in a sculpted Schiaparelli gown that had just debuted on the Haute Couture Fall 2026 runway that happened in Paris only a few hours earlier. The piece features a white porcelain bodice with a plunging waistline and a beaded ombre skirt, making Zendaya look like a statue that came to life.

Then, on July 14, the actor took Athena's "guardian angel" role seriously, attending the NYC premiere in a floor-length white Matières Fécales Fall 2025 gown that featured feather angel wings. In an interview on the premiere red carpet, Law Roach revealed that when he saw the look two years ago, he immediately asked the designers Hannah Rose and Steven Raj to hold the dress. "I knew she had this movie coming up—I don't think the movie was made yet," he said. "I asked them to hold the look for us, and they held the look this entire time. They didn’t send it to anyone else."

Meanwhile, Zendaya's co-stars have also held their own sartorially — albeit with a much subtler approach to Grecian fashion. Hathaway, styled by Erin Walsh, went full on regal — a fitting approach given her character — wearing many elegant, flowy maternity gowns; Nyong'o and her stylist Micaela Erlanger kept it contemporary with nods to the original text through unique textures and detailing. She's been very versatile with her looks, ranging from a feathered Lapointe suit to a sculpted Nicholas Oakwell Couture gown.

As for Theron, who's styled by Leslie Fremar, she played into her sea-nymph character with water-adjacent colors and textures. Take, for example, her Tom Ford short suit worn at a Paris photocall. The look sported reflective satin short-shorts that gave a liquid finish. A day later, she stepped out in a cascading Dior gown, featuring a peplum waist and waterfall-effect skirt.

Ahead, see all the looks from the leading women of The Odyssey.

Zendaya

Styled by Law Roach

Lupita Nyong'o

Styled by Micaela Erlanger

Anne Hathaway

Styled by Erin Walsh

Charlize Theron

Styled by Leslie Fremar

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The Brands Who Won the World Cup

The FIFA World Cup, along with the global branding frenzy surrounding the event, comes to a close on July 19. Success is relative to a brand's objective, but from a social media perspective, Adidas came out on top. According to CreatorIQ, Adidas generated an earned media value (EMV) of $48.9 million from 6,700 posts and almost 3,000 creators between June 1 and June 21. Nike landed on $28.9 million EMV from 4,400 posts and 1,900 creators. {Vogue Business/paywalled}

Kate Spade New York Names New Chief Marketing Officer

Kate Spade New York has appointed Allison Badea as its new chief marketing officer. Badea succeeds Kaisy O'Reilly, who held the role on an interim basis. Badea most recently served as the head of global brand experience at Maybelline New York, and previously held positions at Giorgio Armani Beauty U.S., Kiehl's, Lancôme and Biotherm. {WWD/paywalled}

Recycling Start-Up Syntetica Raises $30 Million Series A Round

Syntetica, a French recycling start-up, has raised $30 million in a Series A funding round, led by investment fund Ecotechnologies 2 with participation from Lululemon and MAS Holdings. The funding will support construction of the company's first commercial facility in France. Syntetica has developed a proprietary chemical recycling process that can recover the two most widely used forms of nylon from mixed textile waste. {Business of Fashion/paywalled}

How Brands Can Succeed at Beauty's Niche Retailers

Niche retail is gaining momentum as brands focus on retaining wealthier shoppers. To make niche retail a meaningful part of a brand's strategy, executives must understand the customer that a retailer attracts. Violet Grey, Erewhon, Credo and Goop cater to customers looking for "clean" beauty, while some shoppers favor aesthetic clinics or med-spas like The L.A. Facialist or Stalle Studios. Although niche may offer some status benefits, the overhead can weed out brands without clear premium positioning. {Business of Fashion/paywalled}

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The latest example comes this week, with Foot Locker set to become a U.S. retail launch partner for Salomon, effective July 19. Though the Amor Sports-owned brand has been around for decades, in recent years it's picked up traction thanks to its fashionable yet high-performance styles, celebrity endorsement and buzzy collaborations with fashion labels like MM6 Maison Margiela and Sandy Liang.

For Foot Locker, it was the perfect brand with which to join forces, per Michelle Wang, SVP and chief merchant at the retailer. "I think you see it all over the feet on the streets in New York City," she tells Fashionista.

But Salomon isn't the first label in which Foot Locker has invested in an effort to boost its profile in the footwear market. Years ago, the retailer was a key figure in strengthening New Balance's positioning. To date, it also sells On, Saucony, Havaianas, Ryka and Merrell in its lineup. The key to successfully scaling smaller labels lies firstly in identifying the target audience and meeting them where they are, Wang says.

"Over the last few years especially, the consumer has changed," she explains. "There's just more opportunity for brands to establish themselves in the way that they're connecting with different customers... The closet is now more diverse than it ever has been, but every brand has its own journey."

In the case of Salomon, it was important that Foot Locker attract the style-savvy shopper. "[The brand] has a very important space in the street style industry in the way that they've developed and the way they've curated and the collaborations they've even developed in the space and how that now is haloing onto the feet of many," Wang says.

Of course, social media buzz also plays into brand image and relevance. In such an overcrowded online world, where it's difficult for labels to cut through the noise, create original content and build loyal communities, Foot Locker pays close attention to how much organic social media traction new prospects gain. It's crucial that a label's online identity coherently reflects its brand values and product offerings.

In other words, authenticity is key, Wang says. "Authenticity is probably the most overused — but the most accurate — word when you start to describe consumer connection in a world where social media is so constant and saturated."

The work doesn't stop once Foot Locker onboards a new brand; next, it's a matter of spreading awareness and supporting growth initiatives. This takes shape through putting together marketing campaigns, identifying unique merchandising strategies and eyeing category expansions.

As the retailer begins its Salomon rollout, it is tapping into immersive experiences as a way to acquire community interest: Starting Aug. 1, it's hosting a farmer's market activation in NYC's Union Square.  The public event aims to bring together community and product discovery.

"[The activation] is a great example of showing, as we start to develop paths for any brand that we grow, whether large scale or small scale, that we're doing it in the most authentic way possible with the consumer in mind first," Wang says.

While ultimately there are no guarantees on how well scaling a smaller brand will go, the one constant each success story has is that they stayed true to themselves and their brand messages.

"They don't look for what's next and how to shift to what's next," Wang continues. "The brands that do it the best understand their heritage and understand how to blend their heritage into culture. And so to me, no matter large scale or small scale, the brands that find those two intersections of heritage and culture have really been able to succeed beyond others."

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