FASHION LAW NOTES

ALL ABOUT TRADEMARK PROTECTION IN BRAZIL

2013-10-25T02:45:00.000-02:00

New Getting the Deal Through Trademarks 2014 - click the image below to view the full text.

Reproduced with permission from Law Business Research Ltd. This article was first published in Getting the Deal Through Trademarks 2014, (published in October 2013; contributing editor: Michelle Mancino Marsh, Kenyon & Kenyon LLP) For further information please visit www.GettingTheDealThrough.com.

A New System for Obtaining Recognition of Famous Trademarks in Brazil

2013-08-29T13:09:00.001-03:00

On August 20, 2013, the Brazilian PTO published Resolution No. 107/2013, of August 19, 2013, which establishes an independent and facilitated procedure regarding article 125, of the Brazilian Industrial Property Law (Law No. 9.279/96) concerning famous marks in Brazil. The Resolution will enter into force after the Brazilian PTO publishes a new schedule of official fees including the fees for this new procedure, which is expected to be published in the upcoming days.

With the entry into force of the new text, former Resolution No. 23/13 will be revoked. The new independent procedure for requesting the famous status of a mark is an improvement of the old system, where a request for the grant of the famous status of a mark could only been made incidentally, as a defense argument, during opposition or administrative nullity action procedures. Now, with the new resolution, such request can be submitted to the appreciation of the Brazilian PTO anytime during the validity of the mark.

According to the new procedure, a request for the famous status shall be filed through a specific petition including all the necessary evidence of famous status of the mark, duly translated to Portuguese. Each requirement shall comprise only one mark and can be submitted at any time while the mark is valid.

To be considered a famous, a trademark must fulfill three main requirements: i) wide recognition by the public in general; ii) high level of quality, reputation and prestige associated by the public; and iii) sufficient degree of distinctiveness and exclusivity.

After the examination of the request and upon the publication of the grant, the famous status of the mark shall be valid for ten years, instead of only 5 years in the old system, unless the mark is cancelled before the end of said period or the decision of the grant is reversed. Finally, after the end of the ten year period, a new request may be filed in order to maintain the famous status condition.

DOLCE & GABBANA SENTENCED TO JAIL

2013-06-19T18:17:00.001-03:00

Source: dolcegabbana.com

Dolce & Gabbana were sentenced to jail in the tax evasion case that dates back to 2004.

The Italian judge sentenced the designers to eight months in prison. However, the sentence was suspended because under Italian law, sentences of less than three years are typically served via house arrest or community service.

In addition, as noted by the Wall Street Journal, the designers have the right to appeal the verdict twice, and Italian courts often take years to reach a final decision.

The public prosecutor of this case, Laura Pedio, stated that it was a "sophisticated tax fraud" and originally asked for a two-year jail term for the duo. If the conviction is upheld, the pair would also need to pay a fine to Italy's tax agency for € 500,000.

Read more about the Dolce& Gabbana tax evasion case here.

RIHANNA'S LAWSUIT AGAINST TOP SHOP

2013-05-20T12:41:00.000-03:00

Photo from TopShop

A t-shirt with Rihanna's face sold, without her consent or authorization, at the fast fashion retailer Top Shop at the end of last year led to the lawsuit by the singer against the retailer. The suit will be officially addressed at Her Majesty’s High Court of Justice this summer, according to to WWD.

The unauthorized use of Rihanna's photo without her consent seems a straightforward argument for a case. According to WWD, Rihanna's representatives argue that the unauthorized use of her image suggests endorsement by association. However, in the U.K. there is no right of personality, which would mean that anyone who legally purchases an image can use it, unless it is a trademark. The decision of the High Court in the next months will tell which understading is correct and if Rihanna wins, it would be a landmark decision for the British court.

THE COST OF FASHION

2013-05-05T20:21:00.000-03:00

Labor conditions are always an issue when it comes to the manufacture of garments because usually when companies outsource their manufacturing to developing countries pays, safety and other work conditions are jeopardized.

After the recent incident with the garment factory in Bangladesh, CNN posted the following infographic about the difference in cost of manufacturing a shirt in the US and in Bangladesh.

FASHION LAW: A HOT TOPIC IN THE LEGAL WORLD

2013-04-26T10:04:00.000-03:00

The International Trademark Association (INTA) has launched today, April 26 and World Intellectual Propety Day, the INTABlog.

Going throught the posts of the INTABlog you can't help but notice that Fashion Law is a very, very hot (and trendy) topic within IP.

Just recently in March, INTA sponsored the "D.C. Fashion Law Week", organized by Howard University School of Law in Washington, D.C. Among the many fashion law experts, there was Harley Lewin, of McCarter & English, LLP, lead counsel for Christian Louboutin in the famou red-sole case against YSL.

The INTABlog also quotes that "with the rapid expansion of the “Fashion Law” sector, the importance of protecting trademarks and other IP rights in the fashion industry has become a hot topic in the legal world".

And for those attending INTA's annual meeting this year in Dallas, don't miss these fashion law events:

Going Big: How Luxury Brands Grow Big Without Diluting their Cachet (3:00 p.m. on Monday, May 6)
Table Topic: Fashion Design: You Can Design It, But Can You Protect It? (1:15 p.m. on Monday, May 6)
Table Topic: Navigating Through Nontraditional Trademarks and Industrial Design to Protect Fashion Designs (8:00 a.m. on Wednesday, May 8)

COACH WINS LANDMARK DECISION IN COUNTERFEIT CASE AGAINST CUSTOMS BROKERAGE FIRM

2013-04-15T14:33:00.001-03:00

Photo from Coach.com

The case Coach Inc. et al v. Celco Customs Services Co. and Shen Huei Feng Wang, filed in Los Angeles, was the first time a customs brokerage company was charged for importing counterfeit Coach goods into the U.S. As a result, Coach Inc. won an US$ 8 million jury award, reports WWD.

Customs brokerage firms are usually hired by importers to handle the paperwork required for the importation of goods. In this case, Coach was able to determine that the defendants created and filed fraudulent customs entry documents to allow the counterfeit product to be shipped to the U.S.

According to WWD, the case is the most recent victory in Coach’s anticounterfeiting litigation campaign “Operation Turnlock.” So far the accessories firm has filed over 650 lawsuits and has received millions in judgments and settlements. Coach began the initiative in May 2009.

MORE FROM NO FAKES! BY ALEXSANDRO PALOMBO

2013-04-11T11:02:00.001-03:00

This time, it is Moschino's turn:

More at Humor Chic

JAIL TIME FOR PURCHASING COUNTERFEIT GOODS?

2013-04-11T10:40:00.001-03:00

A New York councilwoman, Margaret Chin, introduced a bill proposing jail time or high fines for purchasing counterfeit goods, reported Fashionista.com.

According to the bill, shoppers caught purchasing counterfeits can be charged with fines up to US$1,000 or a year in prison.

However, even if the bill passes, it would be difficult to enforce it, since it would require constant monitoring from the police in order to catch consumers right at the moment of the purchase.

IS BORROWING DESIGNS FROM OTHER CULTURES THEFT?

2013-04-03T20:10:00.000-03:00

UO dress x traditional Ethiopian dress

A dress sold at Urban Outfitters triggered a complex discussion regarding cultural appropriation in the fashion industry. Journalist Lolla Mohammed Nur started the discussion with an open letter hoping to raise awareness about the issue.

Lolla Mohammed Nur explains on her open letter: Urban Outfitter's "Vintage Linen '90 Dress" is actually not vintage and it is not linen. This is literally a design and fabric taken out from Ethiopian and Eritrean culture, which we call "zuriya" (in Tigrinya) or "hager lebs" (in Amharic). From the design of the waistline, sleeves, fabric, to the thick stripe of colored fabric at the hem, this is exactly what zuriya and hager lebs look like.

Yesterday, The Stream dedicated an episode to debate this issue. Among the participants were:

Johanna Blakley, from the Norman Lear Center at University of Southern California; Korto Momolu
Fashion designer; Lolla Mohammed Nur, Journalist.

Watch the full episode:

FASHION AND TAX LAW: DOLCE & GABBANA FINED FOR TAX EVASION

2013-04-02T20:57:00.000-03:00

Dolce & Gabbana

Dolce & Gabbana received a fine of US$ 440.2 million plus interest from the Italian Tax Commission for tax evasion totaling US$ 533.2 million, related to the 2004 sale of the Dolce & Gabbana and D&G brands to the designers’ Luxembourg-based holding company, Gado Srl, as reported by WWD.

According to the Italian Internal Revenue Agency, Gado Srl is essentially a legal entity used by the designers to avoid higher corporate taxes in Italy.

The designers were accused of omitted and unfaithful earnings declarations, but have always denied the charges. They can still appeal the decision to a third degree instance to try to avoid the fine.

NO FAKE - ALEXSANDRO PALOMBO PROVOKES HIGH FASHION WITH AWESOME ILLUSTRATIONS

2013-04-02T14:51:00.000-03:00

aleXsandro Palombo, Italian artist and designer, posted this week on his blog, Humor Chic, some quite interesting, provoking and awesome illustrations. With humor and artistry, he said what we always hear about, but never really want to believe.

For more Humor Chic, visit: http://humorchic.blogspot.it

PÓS GRADUAÇÃO EM GESTÃO DE MODA EM FLORIANÓPOLIS

2013-03-27T11:30:00.000-03:00

Estão abertas as matrículas para o novo curso de pós-graduação em gestão da moda, “Gestão de Moda: Universo do Luxo, Consumo, Indústria e Mídias”, do Complexo de Ensino Superior de Santa Catarina (CESUSC).

Seguindo o desenvolvimento e aumento da importância da indústria da moda no Estado, no país e mundialmente; e atendendo à demanda do mercado por profissionais especializados e capacitados a atuar em um segmento marcado pela competição e dinamismo, o curso “Gestão de Moda: Universo do Luxo, Consumo, Indústria e Mídias” visa criar e desenvolver as competências do novo líder da indústria da moda.

O curso de pós-graduação “Gestão de Moda: Universo do Luxo, Consumo, Indústria e Mídias” destina-se à Profissionais das áreas de Design, Moda, Marketing, Administração, Economia, Jornalismo, Sociologia, Psicologia. Empresários graduados que atuam no mercado de produtos e serviços de Moda, Fotógrafos e profissionais da área da Cosmética e demais profissionais dentre outras, que atuam no segmento do luxo, ocupando posições gerenciais ou similares, bem como aqueles que trabalham em outras áreas e desejam especializar-se e desenvolver técnicas de gestão utilizadas no setor de Moda.

A grade curricular do curso foi elaborada para capacitar o aluno de pós-graduação em todas as vertentes da indústria da moda, incluindo o gerenciamento e proteção da marca, o mercado de Luxo, desenvolvimento de produto, logística, necessidades e comportamentos de consumo, construção da imagem e de tendências e comunicação na era digital. As disciplinas serão ministradas por profissionais de Santa Catarina e São Paulo com destaque de formação e atuação em cada área específica da indústria da moda.

As aulas serão realizadas no Complexo de Ensino Superior de Santa Catarina (CESUSC), em Florianópolis, em encontros quinzenais, às sextas-feiras, das 19h às 23h; e aos sábados, das 08h30 às 12h30 e das 13h30 às 17h30.

Mais informações:

Secretaria de Pós-Graduação do CESUSC

Rodovia SC 401, Km 10, Santo Antônio de Lisboa,

88050-001 Florianópolis, SC

Tel.: (48) 3239-2600

E-mail: posgraduacao@cesusc.edu.br

Website: www.cesusc.edu.br

BRAZILIAN CONGRESS PASSES A BILL THAT REGULATES THE PROFESSION OF DESIGNERS

2013-03-27T09:47:00.001-03:00

The Committee on Constitution, Justice and Citizenship of the Brazilian House of Representatives has passed a bill (Projeto de Lei nº 1.397) that will [finally] regulate the profession of designers in the country. The session was held on March 21, 2013.

According to the bill, a designer is every professional who performs specialized technical-scientific, artistic and creative activities for the development of systems and/or products and visual messages projects that can be produced in scale and industrialized that establish a relationship with the a person, both in terms of usage and perception, in order to meet the needs for materials and information.

The bill will now move to the Brazilian Senate to be discussed and approved.

YOKO ONO SUED FOR COPYING NYC DESIGNER's FASHION COLLECTION

2013-03-26T20:45:00.001-03:00

Yoko Ono's mens line

Brooklyn fashion designer Haleh Nematzadeh, owner of Smashing Starlets, filed a lawsuit last Friday, March 22, 2013, against Yoko Ono, John Lennon's widow.

Nematzadeh argues that Yoko Ono's mens line sold at Opening Ceremony (clothing retailer) is a copy of her women's collection entitled "Gonna Walk the Night" - a fetish-inspired line features nipple holes, sheer fabric and pieces adorned with handprints over the breasts and crotch.

Designer Haleh Nematzadeh

According to the information provided on Opening Ceremony's website, Ono's collection is "based on a book of hand-drawn illustrations that Yoko presented to John Lennon on the occasion of their wedding".

But Nematzadeh claims that "she met with photographers working for Opening Ceremony [...] in July hoping to get images of her Gonna Walk the Night collection in the store’s catalog. [...] the fotogs were supposed to meet Nematzadeh for a shoot but instead teamed up with Ono’s designers, who altered the garments into a men’s line without permission", according to the New York Post.

THE CURRENT FOOTWEAR MARKET IN BRAZIL

2013-03-26T16:43:00.000-03:00

Photo: Raphaella Booz

Brazil is the third largest producer of footwear in the world, with over 800 million pairs produced per year. There are more than 8,000 establishments dedicated to the manufacture of shoes and about 330,000 jobs. The main manufacturing states in Brazil are: Rio Grande do Sul, Santa Catarina, Sao Paulo and Minas Gerais.

EXPORTS

In the first two months of 2013, the exports of Brazilian shoes decreased in 0.9% (from US$ 200,2 million to US$ 198,4 million) compared to the same period in 2012. However, the number of pairs of shoes exported increased 2.3% (from 23 million to 23.5 million pairs).

Brazil's top 3 shoes export partners are:

United States - although the exports to the U.S. have decreased, the country continues as the main destination of the Brazilian shoes. In the first two months of February, 2013, 2.5 million pairs of Brazilian shoes were exported to the U.S., which generated US$ 32.5 millions. [In the same period of 2012, 3 million pairs of shoes were exported, adding up to US$ 36.1 millions.]

Argentina - the exports to Brazil's second main partner increased from 455.000 in 2012 to 653.000 pairs in 2013, which represents an increase of 43.6% and generated US$ 16.26 million (versus US$ 10.3 in the part year, an increase of 57.8%).

France - the number os pairs of shoes decreased 3.4% from 2.36 million in 2012 to 2.28 million in 2013, but the revenue registered an increase of 2%, from US$ 15.8 million to US$ 16.18 millions.

The highlight of the first two months of 2013 were the exports to the United Arab Emirated. 58.800 pairs and US$ 1.68 millions, representing an increase of 21.4% and 81.3%, respectively.

IMPORTS

The overall imports of shoes from Brazil increased 8.6% in US$ and 5.5% in number of pairs. From January to February, 2013, US$ 92.15 million and 6.5 million pairs of shoes entered in Brazil.

Brazil's top import partners are:

Vietnam - US$ 49.3 million

Indonesia - US$ 14.9 million

China - US$ 10.3 million

Italy - US$ 3.5 million

For more comprehensive information on the footwear market in Brazil, click here.

Source: Brazilian Footwear Industries Association (ABICALÇADOS)

ALL ABOUT LICENSING

2013-03-05T09:11:00.001-03:00

Fashion companies invest heavily on trademark protection and on fighting counterfeiting worldwide because assuring ownership and avoiding dilution of trademarks increases the value of the brand. Accordingly, the more the company can profit from licensing agreements, which in the fashion industry, is a very common practice.

It would be extremely expensive for a company to develop many activities at the same time. For instance, cosmetics, parfums and sunglasses are very specific fields on their own. Accordingly, it is easier and more affordable for a fashion company to license their trademark for use in parfums, makeup lines, sunglasses and any other are they have the desire to branch out but do not have the expertise. And it is even more frequent that fashion companies license their trademarks for core products with the outsource of manufacturing.

I have written, together with a couple of work colleagues, the licensing chapter for Brazil for the publication Getting the Deal Through Licensing 2013, which details licensing in Brazil. You can read and download it here.

UPCOMING FASHION LAW EVENTS IN NYC

2013-02-06T17:00:00.000-02:00

The Fashion Law Institute will be holding two excellent events on February 8, 2013. Unfortunately, the panel discussion is already sold out. But if you are in the NYC area this week, don't miss the live streamming of Nicole Miller Fall '13 runway show (free admission!).

Art Attacks: Perspectives on the Use of Fashion Logos

Famous logos often appear in modified forms and unexpected places, from art galleries to tattoos. Brand recognition in these instances is nearly universal; the reaction of viewers and frequently “bitten” trademark holders is anything but. And while public commentary about art, parody, fair use, and infringement can be loud and passionate, especially in the echo chambers of the internet, parties with different views on the unauthorized transformation of trademarks rarely speak directly, thoughtfully, and candidly with one another.

DATE: Friday, February 8
TIME: 9:30-10:45am (breakfast at 9am)
PLACE: Fordham Law School, 140 W. 62nd Street, room 430B/C. More info here.

SPEAKERS:

Anna Dalla Val, Esq. (Ralph Lauren)
David De Buck (De Buck Gallery)
Marisa Kakoulas, Esq. (Needles and Sins)
Michael Pantalony, Esq.

Celebrated designer Nicole Miller livestreams her runway show on the big screen at Fordham Law School

25 lucky guests who attend the live-streamed show will also receive an exclusive invitation to join the Fashion Law Institute for a group tour of Nicole Miller's studio on February 15 and an opportunity to meet the designer!

DATE: Friday, February 8
TIME: 5:30-7:00pm (runway show scheduled to start at 6pm)
PLACE: Fordham Law School, 140 W. 62nd St., McNally Amphitheatre
ADMISSION: Free

More info here.

FASHION LAW PANEL @ UC HASTINGS, CA: WATCH THE FULL EVENT

2013-02-06T13:06:00.000-02:00

The First Ever Northern California Fashion Law Panel was held on January 17, 2013, at the UC Hastings Law School campus in San Francisco, CA.

Panelists:

Mariessa Terrell, attorney at SBC Law Group and former trademark attorney for the US Patent and Trademark Office;
Staci Riordan, Partner and Chair for the Fashion Law Practice Group at Fox Rothschild, LLP; and
Bryan Scheyer, Fashion designer of the leading San Francisco brand, gr.dano.

Watch the event here:

GALLIANO'S LABOR SUIT AGAINST DIOR

2013-02-05T14:11:00.001-02:00

The French Labor Relations Court declared that it is competent to hear John Galliano's labor claims against Christian Dior Couture.

The initial hearing took place this past Monday, February 04, 2013. Although Dior's attorneys argues that the case should be heard by a commercial court due to the "complicated nature of contracts" between the designer and the two companies (Christian Dior Couture and John Galliano), the Labor Relations Court ruled in favor of Galliano. Now, Dior has 15 days to contest the ruling. If it opposes the court’s decision, the matter will be referred to the Paris court of appeal in seven or nine months’ time.

During the hearing, the terms of Galliano's contracts were discussed. Below a brief description, according to Dior's attorneys, as reported by WWD:

"Galliano was linked to Christian Dior Couture and John Galliano by a multitude of contracts, including several consultancy agreements with Galliano’s company, Cheyenne Freedom.
He added that these could not be treated separately from the employment contracts established between Galliano and the two companies, and that he was therefore more an independent contractor than a subordinate.
The court heard that under the terms of permanent contracts negotiated in 2008, Galliano earned a fixed gross annual salary of 1 million euros, or $1.3 million at current exchange, at Christian Dior Couture, plus variable compensation of up to 700,000 euros, or $906,400, and a percentage linked to the firm’s annual sales rise.
Other perks included an annual clothing budget of 30,000 euros, or $38,850, and a grooming budget for personal appearances of 60,000 euros, or $77,700.
In addition, Galliano earned a fixed gross salary of 2 million euros, or $2.6 million, as artistic director of his own brand, and a percentage linked to the decrease in annual losses at the perennially unprofitable house. That contract also stipulated an annual clothing budget of 70,000 euros, or $90,650.
Through Cheyenne Freedom, the designer also earned hefty fees for consulting for Christian Dior Couture and Parfums Christian Dior on matters such as advertising campaigns, catwalk shows and Web sites."

After working for 15 years as creative director at Dior, Galliano was dismissed in March, 2011, after making public racist and anti-Semitic insults. Galliano is now seeking around US$ 7.7 million in damages for his dismissal.

THE RED SOLES SAGA: LOUBOUTIN FACES THE USPTO

2013-01-25T18:52:00.000-02:00

It is not over yet.

Last time the Louboutin v. YSL case was on the news we heard the New York Federal Court of Appeals (Second Circuit) decision on the appeal filed by Louboutin against the lower court decision.

The Second Circuit decided that Louboutin was entitled to maintain its red sole trademark, but limited it to "a red lacquered outsole on footwear that contrasts with the color of the adjoining (“upper”) portion of the shoe".

Now, it is the United States Patent and Trademark Office (USPTO) turn to address the issue of the amendment of the description of Louboutin's trademark (Registration No. 3,361,597). The JDSupralawnews reports that the USPTO proposal of amendment was the following:

"The color(s) red is/are claimed as a feature of the mark. The mark consists of a lacquered red outsole on footwear that contrasts with the color of the adjoining remaining portion of the shoe (known as the “upper.”) The dotted lines are not part of the mark but are intended only to show the placement of the mark."

Louboutin did not agree and instead proposed the following description:

"The color(s) red is/are claimed as a feature of the mark. The mark consists of a lacquered red outsole on footwear that contrasts with the color of any visible portions of the shoe. The dotted lines are not part of the mark but are intended only to show the placement of the mark."

The USPTO concluded that this was not within the scope of the Second Circuit’s mandate and rejected Louboutin’s arguments.

Louboutin then filed a request with the Second Circuit to extend the deadline for it to consider arguments related to the USPTO’s pending amendment to the Registration. The parties have until February 4, 2013 to seek clarification of the language used by the Second Circuit.

HAPPY BIRTHDAY FASHION LAW NOTES!

2013-01-17T17:51:00.001-02:00

Yesterday, January 16, 2013, was the blog's first birthday!

Thanks to everyone that supported Fashion Law Notes during 2012 and be ready for much more Fashion Law in 2013!

xo,
Mina

H&M NEW COLLABORATIONS FOR 2013

2013-01-16T09:41:00.000-02:00

Tomas Berdynch, currently ranked 6th in the world

Tomas Berdych is the company's new ambassador and will co-design the tennis collection. He will be the first top-ranking tennis player to wear H&M clothes on court.

The collection featuring Berdych is expected to hit the stores soon.

[Last year, the Japanese fast-fashion retailer Uniqlo and Novak Djokovic had also announced a similar partnership.]

*****

H&M's new BLB collection

On March 7, 2013, H&M will launch a new sports collection from the collaboration with the English cycling company Brick Lane Bikes. The cycling gear collection will feature checked shirts, brightly coloured T-shirts and waterproof jackets, all made from sustainable materials as part of H&M's Conscious work.

*****

B and her daughter in the Bahamas

Rumor says that Beyonce might be the new face of H&M. Last week, the singer was seen in the Bahamas wearing tropical-print pieces in a shoot and one of her dancers, Kimberly Gipson, reportedly tweeted (then deleted) the following comment about the shoot: "First day of trial in the Bahamas! H&M all set … go.". Also according to the The Telegraph, the H&M press office have told them they don't comment on rumours, but also didn't deny it.

****

Add caption

After the recent luxury collaborations with Versace and Maison Martin Margiela, H&M's creative adviser Margareta van den Bosch announced that a new luxury partnership should not be expected until November 2013. Any guess who will be up next?

THE SWATCH GROUP BUYS HARRY WINSTON

2013-01-15T13:30:00.000-02:00

The Swatch Group is buying american jewerly and watch company Harry Winston for US$ 1 billion, which includes the Harry Winston brand and all its jewelry and watch activities, including its 535 employees worldwide and production company in Geneva, according to WWD. The Swatch Group will pay US$ 750 million for the acquisition and take on up to US$ 250 million of net debt.

Harry Winston has stores (called salons) in New York, Paris, London, Beijing, Shanghai, Hong Kong, Singapore and Tokyo.

The transaction will not include, however, the mining activities of Harry Winston Diamond Corp., which will change its name to Dominion Diamond Corp. once the deal is concluded.

GUCCI'S NEW RIO DE JANEIRO STORE OPENS TODAY

2013-01-15T08:53:00.000-02:00

Gucci 2013 Resort ad campaign

Gucci will open today a new store in Rio de Janeiro, at the Village Mall, designed by Frida Giannini, Gucci’s creative director. This will be the brand's fifth store in Brazil and will feature women's and men's accessories and a children's apparel collection. The new Rio store will also offer an exclusive line of accessories identified by the green, yellow and blue Brazilian flag and a new stylization of the interlocking GG logo.

As reported by WWD, Patrizio di Marco, Gucci's CEO, said that the brand believes in the long-term potential of the Brazilian market and that they have established a fully dedicated team and structure in São Paulo to support the growth of the business in Brazil and the rest of Latin America.