Starring in the latest advertising campaign for the US fashion label Band of Outsider’s, the couple were pictured in a selection of ‘geek chic’ staple pieces for the new look book in a Polaroid-style shoot taken by BOO’s leading designer Scott Sternberg. More ironically, the shots were taken at the aptly named LA clubhouse and restaurant, ‘The Magic Castle’.

Modelling the new AW11 menswear collection, the pair are almost unrecognisable from their magical alter egos, with Felton’s signature pale complexion replaced with a healthy Los Angeles glow and Grint’s roughed up style replaced with a prim and proper scarf and sweater combo.

Following the shoot, Felton tweeted “Thanks @bandofoutsiders for letting our bromance flourish; it was a truly magical day…kissing shots to come” and we sure can’t wait to see those! What do you think of the new campaign?

First up is a the stars new reality TV show, entitled 24-Hour catwalk. The show will be aired in the US and will put aspiring designers against each other – undoubtedly similar to the hugely popular Project Runway series fronted by the likes of supermodel Heidi Klum.  And if presenting doesn’t work out for her, then there’s always her talent at design. After the success of her first collection with Madewell, Chung will now be launching a brand new second collection for the US retailer in September, featuring a range of looks inspired by “girls in bands who live in their looks”.

After design, comes modelling, a concept that Alexa is only so used to. Recently, popular womenswear label Vero Moda signed Chung as their brand new face, stating that Alexa was the “perfect choice” for its new campaign. The collection will be launched in November.

According to The New York Times’ Eric Wilson (who recently got his hands on a preview copy of the magazine), the publication is full of the work of artists and fashion photographers collaborating together in an influential and creative manner, with the content of fashion spreads showing “more than a passing interest in art”.

The magazine also contains the likes of British supermodel Lily Donaldson being shot by Nick Knight in a miniature dolls house created by artists Dinos Chapman, wearing some of fashion’s biggest current brands. Creative minds such as Marc Jacobs, Mary Katrantzou and Damien Hirst are also featured within the pages.

As for the price tag – it’s not yet confirmed, but the magazine seems promising judging from Zhukova’s previous work for POP.

We can’t wait to get our hands on Garage! Can you?

Entitled Absolute Mode Edition, Pugh’s characteristically hard-edged design, was originally based around his iconic SS07 collection that was inspired by the stealth bomber, with the designer explaining that he simply “wanted to create something epic” for his collaboration with the brand.

“I began by thinking of an ‘Absolute Gareth Pugh’ and I decided to choose an outfit from my archive, something that I feel captures the essence of my work which I could use to ‘dress’ the Absolut Mode Edition bottle and in a very abstract way,” said Pugh.

Although the price is not yet revealed, if you want to get your hands on one of the highly collectable bottles they will be available exclusively from the W Hotel in London from September 7th. Pugh has also redesigned the classic Absolut bottle, which can be bought exclusively from Harvey Nichols and Selfridges from September 5th. The bottle will also be sold at a selection of major supermarkets for the fairly modest price of just £30 – just over double of what the original bottle usually retails for.

It is said that Lady Gaga has come up with the idea of remodelling the styles of classic fashion icons from the past, including the likes of Marilyn Monroe and Grace Kelly, which almost explains the singer’s late outfit choices that have consistented of fairly sober and fairly ‘normal’ outfits by Versace.

This won’t just be a random celebrity brand, either. It appears as though Gaga been working alongside her little sister, Natali Germanotta who is currently 19 years old and studying at the prestigious New York Parsons School of Design. According to the source, the duo have been “coming up with a slew of design options”, and we at Fashionolia can’t wait to see what they have up their sleeves, or at least up their latex-coated-studded-leather-acetate cuffs..

What was once considered as old fashioned is now an incredibly chic way of updating old wardrobe classics such as the little black dress without breaking your budget!  There are also countless ways to wear the look, whether you decide to sport the look on your head or on your hips as a belt – the look can work for just about anyone as long as you can find the print to suit you! Can’t find it in shops? Why not head down to your local market and haggle your way into buying that perfect print? Or simply re-invent an old piece of clothing by giving it a new lease of life as a head scarf! The look doesn’t have to be difficult, but it can definitely be high fashion.

Want to splurge on one of the most talked about pieces this season? Try investing in an original Hermes scarf!

See something you like? Shop that looks at RebeccaMinkoff.com.

The shop will boast both a selection of womenswear and menswear, as well as footwear and even illustrations and photographic prints from the more digitally based students, with prices ranging from around £5 to a fairly modest £400 (considering you could be buying into a future must have design)! Each purchase will also have a unique item number and accompanying statement of authentication, and will also be signed by the designers themselves, making each piece a real collectors item for the future. Some shoppers will also have the opportunity too book appointments with certain designers should they want alterations or bespoke pieces created for them personally.

The boutique will run throughout London Fashion Week SS12, until September 28th, with the doors opening in Kingly Court on September 9th, giving the public just 19 days to get involved. Support the future of fashion – see you there!

After being found front row at countless fashion shows and being one of the faces behind the brand’s Fashion Against Aids campaign, it was only a matter of time before the New Yorker was to be designing her own must-have fashion pieces for the high-street favourite. The store will be calling upon the socialite to launch it’s first ever concession, which will be housed in the Selfridges store in London’s West End and will feature pieces that evoke the black bobbed bombshell’s personal style.

“My philosophy on both beauty and style is to be yourself and find your own style,” said the model. “Given my hectic schedule I can always find something at H&M that works for me!”

We can’t wait to see what Leigh Lezark has to offer the brand! What do you hope to see within the collection? Check back soon!

As of November, an entire floor of the Madison Avenue flagship store will be dedicated to the award winning star, with the website and ever-famous Barney’s windows also following suit. In a recent press release Barneys CEO Mark Lee said, “Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.”

The store will be donating 25% of the workshop’s profits to a charity of Lady Gaga’s choice.

What’s your opinion on this bold move from Barneys?