You can start a state television network, but you can’t make people watch.

Tesla just landed the largest-ever U.S. order for electric heavy-duty trucks: 2,500 Tesla Semis, which would double the number of Class 8 electric trucks on the road.

I’ve spent the past four years asking people who broke the marketing rule book how they actually did it, and trying to figure out what we can learn. These are almost always CMOs, but every once in a while, I ask leaders and entrepreneurs who do not hold that title how they approach marketing. 

I spent the last few weeks hoping that my power would go out.

Below, Pamela Meyer shares five key insights from her new book, How to Read the Room: The Art and Science of Social Observation.

If you’re often seeking out quiet places at work to hide, scream, let off steam, or even cry, only to emerge sometime later acting as if everything is fine, you may be prone to something called “hushed coping.” And it might be holding you back in your career, especially if you’re a woman. 

When something goes wrong at work, a good organization focuses on what caused the problem and what can be done to ensure it does not happen again. If someone has made a mistake, we expect them to own that mistake and learn what they can do differently to prevent the same error in the future.

Spotify is aiming to personalize your user profile more than ever before.

Nearly three-quarters of workers (74%) work on Sunday, including 21% who work a full or near-full day, according to Owl Labs’ tenth annual State of Hybrid Work report.

Not so long ago, parents debated how much TV time to allow their children.

Billionaire Les Wexner has long been a magnet for political campaigns seeking contributions—especially in his native Ohio, where the retail tycoon directed a generous portion of his giving to candidates from both parties. Then came the Epstein files.

Diesel is the talk of the town, and for good reason: The price of diesel fuel is at a record high in the United States, recently reaching an average of $6.53 per gallon.

Nearly a month after country icon Dolly Parton died, her legacy not only lives on, but also continues to grow.

President Donald Trump’s AI-fueled vision for a drone port he intends to install atop the new White House ballroom includes missile-bearing unmanned aerial vehicles and gun-toting troops, ostensibly to protect the 18-acre complex and the nation’s capital.

A few hundred feet away, a drone port, run by the U.S. Secret Service and not the military, is already quietly operational. Equipped with cameras and sensors to scope out potential threats from a bird’s-eye view, the small UAVs stand on alert in four gray weatherproof boxes until deployed at officers’ commands.

The agency is using a model known as “drone as first responder,” deploying speedy unarmed drones from outdoor stations to serve as flying cameras. That model has been adopted by hundreds of police agencies across the U.S., often powered by AI software to help dodge obstacles or track targets.

The existence of the surveillance drones on a Treasury Department building adjacent to the White House complex has not been previously reported, and could undercut Trump’s legal claims that the ballroom construction is necessary “to protect the White House and surrounding region from aerial attacks.” The need for the drone port underpinned Trump’s national security defense for the construction project — a justification he is now citing for the construction of a massive arch outside the gates of Arlington National Cemetery.

The installation is thus far markedly less imposing than the vision outlined by Trump, with its rows of futuristic attack drones, apparently modeled after those used in U.S. military strikes, that drone experts describe as outlandish.

“To be honest, if a drone was so close to the White House that it needed interdiction, it’s already gotten too far,” said Matt Sloane, co-founder of SkyfireAI, which makes software for drones used by public safety agencies.

It would be more realistic for the White House to build something akin to what the Secret Service is using next door, Sloane said: “The drone takes off and does some type of perimeter sweep or whatever, and then puts itself back in the box.”

The White House did not comment for the story. The Secret Service declined to comment on the specifics of its drone operations but said the new docks are separate from Trump’s ballroom drone port.

For a long time, becoming a successful tech CEO seemed to be inexplicably linked to dropping out of college. Bill Gates and Steve Jobs famously did so, followed by some of today’s most notable leaders like Mark Zuckerberg and Sam Altman.

For many job applicants, the job search these days has them asking: Why am I being ghosted so much?

What’s the biggest issue in AI at the minute? Is it supposedly runaway models slipping out of their sandboxes in order to hack and collude with one another—actions that are prompting calls for air accident investigator-style bodies to keep AI in check? Is it the yo-yoing stock markets as a result of those incidents?

For years, artificial intelligence researchers have warned of ways the technology could wipe out humanity: AI bots could design an unstoppable disease, unleash a nuclear war, or transform all of Earth into paper clip factories, as one thought experiment goes.

Debates inside the AI industry and beyond over the plausibility of these doomsday scenarios have heated up since several executives endorsed slowing the technology’s development for safety reasons.

Despite warnings of the potential for humans to lose their grip on the technology, some suspect the worst-case scenarios described by the AI companies themselves have more to do with validating the importance of their work than reality.

“These arguments just don’t really hold water. I think they’re sci-fi and they’re enticing to a certain childish style of thinking and it’s very tempting for the frontier labs because it helps them recruit certain types of folks,” said Juan Andrés Guerrero-Saade, a researcher at cybersecurity firm SentinelOne and a member of OpenAI’s Frontier Risk Council.

Still, more people are beginning to worry about the risks of the technology that has dazzled the world with its astounding capabilities.

Jacob Coxon, the Anthropic researcher who resigned from the company over concerns that it and its competitors are not acting responsibly in AI development, said on X recently that he needs to “work on” communicating to people more effectively exactly how AI would end humanity. “Unfortunately it is very difficult to convey specific scenarios,” he wrote earlier this month.

Here are some of the more widely discussed doomsday scenarios.

Heartbreak, hormones and irresistible cliffhangers: Microdramas, which combine short, snackable episodes optimized for vertical viewing with telenovela-style storytelling, have taken the internet by storm in recent years. Now, YouTube wants in on the trend. The Google-owned video service is starting to let creators organize their vertical clips into microdrama-like series, executives announced at the annual Made On YouTube event Wednesday morning.