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        <title><![CDATA[Fast Company]]></title>
        <description><![CDATA[Fast Company inspires a new breed of innovative and creative thought leaders who are actively inventing the future of business.]]></description>
        <link>https://www.fastcompany.com</link>
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        <pubDate>Fri, 01 May 2026 10:46:54 +0000</pubDate>
        <copyright><![CDATA[Copyright 2026, Mansueto Ventures]]></copyright>
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        <managingEditor><![CDATA[smehta@fastcompany.com (Stephanie Mehta)]]></managingEditor>
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        <category><![CDATA[business]]></category>
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        <item>
            <title>Inside the design of Sabastian Sawe’s world-record-setting, 97-gram Adidas ‘supershoe’</title>
            <description><![CDATA[<p>Adidas’s head of innovation unpacks how a shoe that weighs less than a bar of soap  helped break two world records at the London Marathon.</p>

<p>When Kenya’s Sabastian Sawe crossed the finish line at the London Marathon on April 26, an <a href="https://www.fastcompany.com/91502008/adidas-most-innovative-companies-2026" target="_blank" rel="noreferrer noopener">Adidas</a> attendant was waiting on the sidelines to collect his shoes. The attendant wrote Sawe’s record-breaking time, 1:59.30, on the side of the shoes, waited for him to take some photos with them, and then whisked them off to Adidas’s archives in Herzogenaurach, Germany.</p>]]></description>
            <link>https://www.fastcompany.com/91534470/design-sebastian-sawes-adidas-evo3-supershoe</link>
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            <category><![CDATA[Design]]></category>
            <dc:creator><![CDATA[Grace Snelling]]></dc:creator>
            <pubDate>2026-05-01T10:30:00</pubDate>
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            <deck>&lt;p&gt;Adidas’s head of innovation unpacks how a shoe that weighs less than a bar of soap  helped break two world records at the London Marathon.&lt;/p&gt;&#xA;</deck>
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        </item>
        <item>
            <title>Companies obsessed with youth are missing their best hires. Here’s why</title>
            <description><![CDATA[<p>Younger workers don’t have a monopoly on innovation.</p>

<p>50% of the global population is ageist against older people, according to the&nbsp;<a href="https://www.who.int/news-room/questions-and-answers/item/ageing-ageism" target="_blank" rel="noreferrer noopener">World Health Organization</a>. As the Managing Director of a recruitment company, I know this is true. Spend enough time listening in on <a href="https://www.fastcompany.com/section/hiring" data-internallinksmanager029f6b8e52c="5" title="Hiring">hiring</a> conversations<strong>,&nbsp;</strong>and a curious pattern emerges.&nbsp; When companies talk of innovation, adaptability, and fresh thinking, they often imagine a young, agile, fast-moving team with the latest technologies at their fingertips.</p>]]></description>
            <link>https://www.fastcompany.com/91533439/companies-obsessed-with-youth-are-missing-their-best-hires-heres-why</link>
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            <category><![CDATA[Leadership]]></category>
            <dc:creator><![CDATA[Roxanne Calder]]></dc:creator>
            <pubDate>2026-05-01T10:00:00</pubDate>
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            <deck>&lt;p&gt;Younger workers don’t have a monopoly on innovation.&lt;/p&gt;&#xA;</deck>
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        </item>
        <item>
            <title>Design’s next era is about making people feel seen</title>
            <description><![CDATA[<p>Designer Alison Rand on turning adversity, anxiety, and ambiguity into a superpower.</p>

<p><a href="https://www.linkedin.com/in/alisonrand" target="_blank" rel="noreferrer noopener">Alison Rand</a> is a strategist, author, and design leader working at the intersection of design strategy, organizational structure, and operations. A former developer who helped build early UX practices at agencies like Huge and Hot Studio, she now consults with organizations to untangle complexity—how people work, how decisions travel, and how culture is shaped through structure. She is pursuing a master’s degree in Strategic Foresight at the University of Houston, co-founded Forty Fifty, a social health platform for women navigating midlife, and is the author of <em>Sentido</em> with MIT Press.</p>]]></description>
            <link>https://www.fastcompany.com/91534958/designs-next-era-is-about-making-people-feel-seen</link>
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            <category><![CDATA[Design]]></category>
            <dc:creator><![CDATA[Doreen Lorenzo]]></dc:creator>
            <pubDate>2026-05-01T10:00:00</pubDate>
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            <deck>&lt;p&gt;Designer Alison Rand on turning adversity, anxiety, and ambiguity into a superpower.&lt;/p&gt;&#xA;</deck>
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        <item>
            <title>AI is turning every story into raw material</title>
            <description><![CDATA[<p>The promise of ‘liquid content’ is that every story can become video, audio, or something else. But do audiences want it?</p>

<p>There’s an idea in <a href="https://www.fastcompany.com/section/artificial-intelligence" data-internallinksmanager029f6b8e52c="1" title="AI">AI</a> called “liquid content.” It typically refers to the idea of morphing the facts, ideas, and expressions from one medium to another. The most well-known example is a feature within <a href="https://mediacopilot.substack.com/p/notebooklm-quiet-evolution?utm_source=publication-search">Google’s NotebookLM</a>: Once you’ve filled a folder with various kinds of data, it can whip up a podcast about that data, enlisting a couple of cheery AI-generated voices to give you an overview, analysis, or debate.</p>]]></description>
            <link>https://www.fastcompany.com/91532289/ai-is-turning-every-story-into-raw-material</link>
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            <category><![CDATA[Tech]]></category>
            <dc:creator><![CDATA[Pete Pachal]]></dc:creator>
            <pubDate>2026-05-01T09:00:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91532289-ai-is-turning-every-story-into-raw-material.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;The promise of ‘liquid content’ is that every story can become video, audio, or something else. But do audiences want it?&lt;/p&gt;&#xA;</deck>
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        <item>
            <title>Uber wants to be your travel agent, concierge, and personal shopper next</title>
            <description><![CDATA[<p>The company’s latest expansion beyond rides signals bigger ‘everything app’ ambitions while raising fresh questions about convenience and cost.</p>

<p>The company that pulled onto the road <a href="https://www.fastcompany.com/3024236/how-uber-conquered-the-world-in-2013">nearly 16 years ago</a> as UberCab increasingly seems less interested in driving than in what users do before and after summoning a ride through its app.</p>]]></description>
            <link>https://www.fastcompany.com/91535192/uber-wants-to-be-your-travel-agent-concierge-and-personal-shopper-next</link>
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            <category><![CDATA[Tech]]></category>
            <dc:creator><![CDATA[Rob Pegoraro]]></dc:creator>
            <pubDate>2026-05-01T09:00:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/05/p-1-91535192-uber-wants-to-be-your-travel-agent-concierge-and-personal-shopper-next.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;The company’s latest expansion beyond rides signals bigger ‘everything app’ ambitions while raising fresh questions about convenience and cost.&lt;/p&gt;&#xA;</deck>
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        </item>
        <item>
            <title>Apple’s next CEO is a ‘hardware guy.’ Here’s what I hope that means</title>
            <description><![CDATA[<p>As someone who uses a wide range of devices, I know that Apple doesn’t always ship the best hardware available. Here’s what I’d like to see change.</p>

<p>It’s understandable that following the announcement that John Ternus will <a href="https://www.fastcompany.com/91530658/apple-ceo-transition-carefully-choreographed-corporate-history-comes-next-tim-cook-john-ternus">succeed Tim Cook as Apple CEO</a>, people will pore over his résumé for signs of how the company might change. Cook was famously an operations and logistics wizard, handpicked by Steve Jobs to manage <a href="https://www.fastcompany.com/section/apple">Apple</a> with his trademark efficiency. But his successor is more of a mystery. </p>]]></description>
            <link>https://www.fastcompany.com/91531672/apples-next-ceo-john-ternus-hardware-guy-heres-what-i-hope-that-means</link>
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            <category><![CDATA[Tech]]></category>
            <dc:creator><![CDATA[Sam Byford]]></dc:creator>
            <pubDate>2026-05-01T08:30:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91531672-apples-next-ceo-is-a-hardware-guy-heres-what-i-hope-that-means.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;As someone who uses a wide range of devices, I know that Apple doesn’t always ship the best hardware available. Here’s what I’d like to see change.&lt;/p&gt;&#xA;</deck>
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        <item>
            <title>When it comes to creativity, Darwin, Tchaikovsky, and Maya Angelou all saw the importance of this habit</title>
            <description><![CDATA[<p>The counterintuitive secret of history’s most creative minds.</p>

<p>A few times every month, I push and force my brain to come up with new ideas. The process is counterintuitive. I become bored on purpose. I believe an idle mind connects better dots. I feel guilty every time. But I push through it. I’m supposed to be working. I have a to-do list and emails to respond to. And I deliberately allow my mind to do nothing. </p>]]></description>
            <link>https://www.fastcompany.com/91527546/when-it-comes-to-creativity-darwin-tchaikovsky-and-maya-angelou-all-saw-the-importance-of-this-habit</link>
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            <category><![CDATA[Work Life]]></category>
            <dc:creator><![CDATA[Thomas Oppong]]></dc:creator>
            <pubDate>2026-05-01T08:00:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91527546-Work-Life-CN-When-it-comes-to-creativity-Darwin-Tchaikovsky-and-Maya-Angelou-all-saw-the-importance-of-this-habit-.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;The counterintuitive secret of history’s most creative minds.&lt;/p&gt;&#xA;</deck>
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        <item>
            <title>‘Not worth the investment’: Why bosses push older workers to retire—and how to fight back</title>
            <description><![CDATA[<p>Ageism is still as baked into society as ever. Companies are losing some of their best workers because of it.</p>

<p>“When are you looking to retire?”&nbsp;</p>]]></description>
            <link>https://www.fastcompany.com/91533850/not-worth-the-investment-why-bosses-push-older-workers-to-retire-and-how-to-fight-back</link>
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            <category><![CDATA[Work Life]]></category>
            <dc:creator><![CDATA[Jessica Klein]]></dc:creator>
            <pubDate>2026-05-01T07:00:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/05/p-1-91533850-not-worth-the-investment-why-bosses-push-older-workers-to-retire-and-how-to-fight-back.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;Ageism is still as baked into society as ever. Companies are losing some of their best workers because of it.&lt;/p&gt;&#xA;</deck>
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        <item>
            <title>Why most AI pilots fail to scale</title>
            <description><![CDATA[<p>Deloitte’s CEO and Chair lays out a seven step process for turning AI pilots into enterprise impact.</p>

<p><a href="https://www.fastcompany.com/section/artificial-intelligence" data-internallinksmanager029f6b8e52c="1" title="AI">AI</a> experiments are usually simple to launch and often produce promising results in controlled settings. But translating those successes into scaled, enterprise-wide impact can be much harder. </p>]]></description>
            <link>https://www.fastcompany.com/91533512/why-most-ai-pilots-fail-to-scale</link>
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            <category><![CDATA[Work Life]]></category>
            <dc:creator><![CDATA[Jason Salzetti]]></dc:creator>
            <pubDate>2026-05-01T05:00:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/05/p-2-91533512-Work-Life-Why-most-AI-pilots-fail-to-scale.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;Deloitte’s CEO and Chair lays out a seven step process for turning AI pilots into enterprise impact.&lt;/p&gt;&#xA;</deck>
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        <item>
            <title>Chipotle’s new brand chief gave fast-food burgers buzz. Now he’s coming for fast-casual burritos</title>
            <description><![CDATA[<p>Fernando Machado is best known for his stunt-driven Burger King work. Will his irreverence find success at Chipotle?</p>

<p>Chipotle Mexican Grill needed to do something. In February, the fast-casual restaurant brand reported that traffic to its restaurants fell for the fourth straight quarter to end 2025, and it was projecting flat same-store sales growth for 2026. At that point, the company’s stock had dipped by about 33% over the last year.&nbsp;</p>]]></description>
            <link>https://www.fastcompany.com/91534276/chipotles-new-brand-chief-gave-fast-food-burgers-buzz-now-hes-coming-for-fast-casual</link>
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            <category><![CDATA[Design]]></category>
            <dc:creator><![CDATA[Jeff Beer]]></dc:creator>
            <pubDate>2026-04-30T22:00:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534276-chipotle-new-chief-brand-officer.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;Fernando Machado is best known for his stunt-driven Burger King work. Will his irreverence find success at Chipotle?&lt;/p&gt;&#xA;</deck>
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        <item>
            <title>Good American CEO Emma Grede says working from home is ‘career suicide’</title>
            <description><![CDATA[<p>The Skims founding partner says being in the office is better for your career and mental health.</p>

<p><a href="https://www.fastcompany.com/91523262/emma-grede-says-caring-about-money-doesnt-make-you-selfish">Emma Grede</a> is the powerhouse entrepreneur behind size-inclusive fashion brand Good American and shapewear line Skims—some of the Kardashian family’s most successful business ventures. (Grede co-founded the brands with Khloé and Kim, respectively.) In a recent <a href="https://www.instagram.com/reel/DXthio4k586/" type="link" id="https://www.instagram.com/reel/DXthio4k586/">Bloomberg podcast</a>, Grede shared her staunch take on the pitfalls of remote work.</p>]]></description>
            <link>https://www.fastcompany.com/91534998/good-american-ceo-emma-grede-says-working-from-home-is-career-suicide</link>
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            <category><![CDATA[Work Life]]></category>
            <dc:creator><![CDATA[Ella Chakarian]]></dc:creator>
            <pubDate>2026-04-30T20:30:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-191534998-quick-hit-why-good-american-ceo-emma-grede-says-wfh-is-career-suicide.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;The Skims founding partner says being in the office is better for your career and mental health.&lt;/p&gt;&#xA;</deck>
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            <title>Employers are blindsiding candidates with AI interviews—and scaring them off</title>
            <description><![CDATA[<p>A new report from hiring platform Greenhouse found that 63% of job seekers have been interviewed by AI during the hiring process—and they’re not happy about it. </p>

<p>It’s no secret that <a href="https://www.fastcompany.com/section/artificial-intelligence" data-internallinksmanager029f6b8e52c="1" title="AI">artificial intelligence</a> has penetrated <a href="https://www.fastcompany.com/91431383/messy-time-saving-scary-how-ai-could-be-changing-hiring-forever">every aspect of the hiring process</a>—even the elements that should necessitate a human touch, like <a href="https://www.fastcompany.com/91422082/i-was-interviewed-by-ai">conducting job interviews</a>. The vast majority of companies already rely on AI to sift through applications and résumés, but many of them are now also using it for screening calls and initial interviews. </p>]]></description>
            <link>https://www.fastcompany.com/91534397/employers-are-blindsiding-candidates-with-ai-interviews-and-scaring-them-off</link>
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            <category><![CDATA[Work Life]]></category>
            <dc:creator><![CDATA[Pavithra Mohan]]></dc:creator>
            <pubDate>2026-04-30T20:00:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534397-employers-are-blindsiding-candidates-with-ai-interviews-and-scaring-them-off.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;A new report from hiring platform Greenhouse found that 63% of job seekers have been interviewed by AI during the hiring process—and they’re not happy about it. &lt;/p&gt;&#xA;</deck>
            <enclosure url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534397-employers-are-blindsiding-candidates-with-ai-interviews-and-scaring-them-off.jpg" length="209502" type="image/jpeg"></enclosure>
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            <title>No 401(k) plan? You could soon have a new option to save for retirement</title>
            <description><![CDATA[<p>President Trump on Thursday signed an executive order aimed at expanding access to retirement plans for workers whose employers don’t provide one.</p>

<p>An opportunity for more Americans to save for their <a href="https://www.fastcompany.com/section/retirement" type="link" id="https://www.fastcompany.com/section/retirement">retirement</a> may be on the way. </p>]]></description>
            <link>https://www.fastcompany.com/91534934/401k-alternative-trumpira-gov-retirement-savings-plans</link>
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            <category><![CDATA[News]]></category>
            <dc:creator><![CDATA[Sage Swaby]]></dc:creator>
            <pubDate>2026-04-30T19:45:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-2-91534934-trumpira.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;President Trump on Thursday signed an executive order aimed at expanding access to retirement plans for workers whose employers don’t provide one.&lt;/p&gt;&#xA;</deck>
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            <title>Chipotle just shocked Wall Street, and it could change what you’re paying for lunch</title>
            <description><![CDATA[<p>Same-store sales flipped positive when analysts expected a drop, and it signals a turnaround after a rough year.</p>

<p>Chipotle has been tweaking its recipe to lure diners back, and in the first quarter of the year, it appears to be working.</p>]]></description>
            <link>https://www.fastcompany.com/91534926/chipotle-just-shocked-wall-street-and-it-could-change-what-youre-paying-for-lunch</link>
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            <category><![CDATA[News]]></category>
            <dc:creator><![CDATA[Taylor Hatmaker]]></dc:creator>
            <pubDate>2026-04-30T19:30:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534926-chipotle-wall-street.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;Same-store sales flipped positive when analysts expected a drop, and it signals a turnaround after a rough year.&lt;/p&gt;&#xA;</deck>
            <enclosure url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534926-chipotle-wall-street.jpg" length="113664" type="image/jpeg"></enclosure>
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            <title>Why your favorite artists have a green check on their Spotify profiles</title>
            <description><![CDATA[<p>To fight AI, Spotify is verifying human artists—and making it easier for listeners to ID them.</p>

<p>When browsing social media, it&#8217;s sometimes hard to discern reality from <a href="https://www.fastcompany.com/section/artificial-intelligence" data-internallinksmanager029f6b8e52c="1" title="AI">AI</a>. Is a video of bunnies jumping on a trampoline at night real life? <a href="https://www.today.com/news/bunnies-jumping-trampoline-viral-video-ai-concern-rcna223637">Probably not</a>. But while some of us are stuck trying to figure out the authenticity of visual content, Spotify is jumping ahead to help users know if who they are listening to is actually human.</p>]]></description>
            <link>https://www.fastcompany.com/91534913/what-is-the-green-check-on-spotify-verification</link>
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            <category><![CDATA[Design]]></category>
            <dc:creator><![CDATA[María José Gutierrez Chavez]]></dc:creator>
            <pubDate>2026-04-30T18:44:25</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534913-spotify-thing.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;To fight AI, Spotify is verifying human artists—and making it easier for listeners to ID them.&lt;/p&gt;&#xA;</deck>
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            <title>AI rollouts fail because of culture</title>
            <description><![CDATA[<p>Companies are pouring money into AI, but without changing how work gets done, it won’t pay off.</p>

<p>Ask any C-suite leader if <a href="https://www.fastcompany.com/section/artificial-intelligence" data-internallinksmanager029f6b8e52c="1" title="AI">AI</a> is a priority in their organization. The answer is yes.</p>]]></description>
            <link>https://www.fastcompany.com/91535019/ai-rollouts-fail-because-of-culture</link>
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            <category><![CDATA[Fast Company Impact Council]]></category>
            <dc:creator><![CDATA[Tanya Moore]]></dc:creator>
            <pubDate>2026-04-30T18:17:43</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/FCIC-and-ILF-templates-1-29.png" type="image/png" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;Companies are pouring money into AI, but without changing how work gets done, it won’t pay off.&lt;/p&gt;&#xA;</deck>
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            <title>Is Trump NACHO the next Trump TACO? Why stock market trading terms sound like a menu</title>
            <description><![CDATA[<p>The internet is picking up a new acronym to denigrate the president’s actions, and it’s also food-themed.</p>

<p>First TACO, and now NACHO. The acronyms created for a snappy way to denigrate President Trump&#8217;s actions are starting to sound like a menu.</p>]]></description>
            <link>https://www.fastcompany.com/91534969/trump-nacho-taco-why-stock-market-trading-terms-sound-like-a-menu</link>
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            <category><![CDATA[News]]></category>
            <dc:creator><![CDATA[Mya Copeland]]></dc:creator>
            <pubDate>2026-04-30T18:00:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534969-trump-nacho.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;The internet is picking up a new acronym to denigrate the president’s actions, and it’s also food-themed.&lt;/p&gt;&#xA;</deck>
            <enclosure url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534969-trump-nacho.jpg" length="178642" type="image/jpeg"></enclosure>
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            <title>Mormon culture hits fast food: McDonald’s puts dirty soda on menu after ‘Secret Lives of Mormon Wives’ takes trend viral</title>
            <description><![CDATA[<p>Taco Bell, Dunkin’, and Sonic are also offering versions of the flavored-syrup-filled treat, as social media is declaring it a ‘Mormon decade.’</p>

<p>McDonald’s’ latest menu drop is making a Mormon treat mainstream.</p>]]></description>
            <link>https://www.fastcompany.com/91534859/secret-lives-of-mormon-wives-dirty-soda-mcdonalds-menu-viral-trend-fast-food</link>
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            <category><![CDATA[News]]></category>
            <dc:creator><![CDATA[Jude Cramer]]></dc:creator>
            <pubDate>2026-04-30T17:15:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534859-mormon-culture-mcdonalds.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;Taco Bell, Dunkin’, and Sonic are also offering versions of the flavored-syrup-filled treat, as social media is declaring it a ‘Mormon decade.’&lt;/p&gt;&#xA;</deck>
            <enclosure url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534859-mormon-culture-mcdonalds.jpg" length="239028" type="image/jpeg"></enclosure>
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            <title>This $23B homebuilder is pushing its housing market incentives to 10.9%—that’s $54,500 on a $500K sale</title>
            <description><![CDATA[<p>In ‘normal’ times, PulteGroup spends around 3.0% to 3.5% of the sales price on incentives.</p>

<p><em>Want more housing market stories from Lance Lambert’s </em><a href="https://www.resiclubanalytics.com/">ResiClub</a><em>&nbsp;in your inbox?&nbsp;<a href="https://www.resiclubanalytics.com/subscribe">Subscribe</a>&nbsp;to the&nbsp;</em>ResiClub<em>&nbsp;<a href="https://www.resiclubanalytics.com/subscribe">newsletter</a>.</em></p>]]></description>
            <link>https://www.fastcompany.com/91534875/housing-market-pulte-group-homebuilder-homebuilding-pushing-incentives-sale</link>
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            <category><![CDATA[News]]></category>
            <dc:creator><![CDATA[Lance Lambert]]></dc:creator>
            <pubDate>2026-04-30T16:45:00</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91534875-homebuilder-pultegroup-housing-market-incentives.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;In ‘normal’ times, PulteGroup spends around 3.0% to 3.5% of the sales price on incentives.&lt;/p&gt;&#xA;</deck>
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            <title>After the illusion: what enterprise AI must become</title>
            <description><![CDATA[<p>We didn’t fail at AI. We failed at where we put it.</p>

<p id="h-in-a-previous-piece-i-argued-that-large-language-models-are-not-enterprise-architecture-the-response-was-clear-that-argument-is-hard-to-dismiss-the-harder-question-is-what-comes-next-if-not-this-then-what">In a <a href="https://www.fastcompany.com/91528182/ai-enterprise-failing-llms">previous piece</a>, I argued that <a href="https://www.fastcompany.com/section/large-language-models">large language models</a> are not enterprise architecture. The response was clear: that argument is hard to dismiss. The harder question is what comes next: “if not this, then what?” </p>]]></description>
            <link>https://www.fastcompany.com/91532024/after-illusion-what-enterprise-ai-must-become</link>
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            <category><![CDATA[Tech]]></category>
            <dc:creator><![CDATA[Enrique Dans]]></dc:creator>
            <pubDate>2026-04-30T16:24:34</pubDate>
            <media:content url="https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/f_webp,q_auto,c_fit/wp-cms-2/2026/04/p-1-91532024-after-the-illusion-what-enterprise-ai-must-become.jpg" type="image/jpeg" medium="image" width="1280" height="720"></media:content>
            <deck>&lt;p&gt;We didn’t fail at AI. We failed at where we put it.&lt;/p&gt;&#xA;</deck>
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