Through the annals of advertising history, the gospel of brand building has been written around a single capital letter: P.

Major League Baseball has a new look, courtesy of an all-star lineup of type designers.

When Griffin Glaze, a graphic designer, got the job to design James Talarico’s campaign branding, she had just 10 days to do it. Talarico, a Texan who is running for a seat in the U.S. Senate, wanted something that looked unique and nonpartisan.

Historically, midterms have been good for business in the months following the elections. Over the past 70 years, U.S. stocks, for the most part, have made gains in the months between midterm elections and the end of the year—and since 1980, the S&P 500 index has gone up 13.7% on average in the year after the midterm elections, according to a CNBC analysis.

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A growing number of companies are pitching AI hardware products as a remedy for one of humanity’s oldest weaknesses: forgetfulness.

Stores are cutting back on self-checkout lanes.

Americans are gearing up for a big day today, hitting the polls in what could be the most consequential election in recent U.S. history. As it happens, there’s another big event that you may not have heard of, but that could prove to be a nice distraction: National Sandwich Day.

The world of fan fiction is bracing for an apocalypse as one the world’s largest repositories of fan-written stories has gone dark—and may not return anytime soon.

Grocery stores across Europe faced an overnight cyberattack on Monday, affecting the refrigerated and freezer sections and leading to product losses.

I am an Alfista. The word is Italian for someone devoted to the cars produced by Alfa Romeo. Together with the thousands of others who share that devotion, I am one of the Alfisti. Nobody chooses to join the ranks of the Alfisti on the numbers alone. We love the brand for reasons that have little to do with logic, and we choose these beautiful, difficult, idiosyncratic cars because of how they make us feel.

The number of women working for the Trump administration, specifically in top national security roles, keeps falling. 

Hustle culture. Productivity porn. The business world has no shortage of stereotypes to describe the dangers of overwork, and probably for good reason.

If he can’t build it, he’ll buy it.

One of NASA’s strangest, most daunting missions just wrapped up, and its crew didn’t even leave Earth’s atmosphere. 

Flying around Europe could get considerably more expensive next year, even on budget airlines.

The debate about AI and work often focuses on the jobs that will disappear, which tasks will be automated, and which skills and qualities will be valued in the future. Seldom do I read articles that analyze the impact of AI on exhaustion and pleasure at work. And those questions are usually asked about “workers” in general, as if the answers were the same for men and women. There are many reasons why they are not. Because women and men are concentrated in different occupations, perform different tasks within the same organizations, and are judged differently for the same work, artificial intelligence affects women’s work in very specific ways.

Meta Platforms has faced intense scrutiny after announcing upcoming changes to its terms that, essentially, allow AI crawlers to run wild across business accounts.

Like it or not, artificial intelligence is already a mainstay in schools. More than half of teenagers in the United States (54%) have used AI for schoolwork, and teachers are right there with them, with 53% of English language arts, math, and science teachers reporting using AI at school.

Starbucks spent years solving a very specific problem: making it easier for customers to buy coffee. As a result, it spent a lot of money on things like mobile ordering and redesigning its stores to accommodate customers picking up drinks. The idea was to get people in and out as quickly as possible. In the process, however, it made a mistake that may have cost the company far more than it realized. It forgot why people wanted to go there in the first place.