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    <title>Fathom SEO TV Channel Guide</title>
    <link>http://www.fathomseo.com/channel-guide.asp</link>
    <description>Instant Replay Internet Video Marketing from Fathom SEO is Finally Here!</description>
    <language>en-us</language>
    <copyright>Fathom SEO</copyright>
    <image>
      <title>Fathom SEO TV Channel Guide</title>
      <link>http://www.fathomseo.com/channel-guide.asp</link>
      <url>http://www.fathomseo.com/images/fathomTV.gif</url>
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    <item>
      <title>The Starting Lineup Episode 7: SEO &amp; SEM</title>
      <pubDate>Tue, 2 Sep 2008 14:32:15 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/seo-and-sem.asp</link>
      <description><![CDATA[A talk with Mike Murray, Fathom SEO’s Vice President of Search Engine Marketing, about SEO from an executive perspective.]]></description>
    </item>
    <item>
      <title>The Video Room 5: The Last Batch of Basic Camera Settings You Can Tweak To Help Your Video Stand Out</title>
      <pubDate>Tue, 29 Jul 2008 15:08:26 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/video-even-more-settings.asp</link>
      <description><![CDATA[Cliff Karklin discusses the last batch of camera settings you can adjust to enhance the quality of your Internet video.]]></description>
    </item>
    <item>
      <title>The Starting Lineup Episode 6: SEO-Friendly Website Programming</title>
      <pubDate>Wed, 23 Jul 2008 17:08:26 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/seo-friendly-website-programming.asp</link>
      <description><![CDATA[Tom Cottrill of Fathom SEO shares advice and experience about SEO-friendly website programming.]]></description>
    </item>
    <item>
      <title>The Video Room 4: More Basic Camera Settings You Can Tweak To Help Your Video Stand Out</title>
      <pubDate>Tue, 15 Jul 2008 16:42:59 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/video-more-settings.asp</link>
      <description><![CDATA[Cliff Karklin discusses more camera settings that can enhance the quality of your Internet video.]]></description>
    </item>
    <item>
      <title>Content Writing &amp; SEO </title>
      <pubDate>Tue, 8 Jul 2008 17:02:46 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/content-writing.asp</link>
      <description><![CDATA[Paul Richlovsky and Daiv Whaley of Fathom SEO discuss SEO copywriting and tips for enhancing written content online.]]></description>
    </item>
    <item>
      <title>Internet Video Production &amp; Marketing</title>
      <pubDate>Wed, 25 Jun 2008 12:52:13 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/video-production-marketing.asp</link>
      <description><![CDATA[Fathom SEO’s Steve Kozak and Cliff Karklin discussed Internet video production and Internet video marketing.]]></description>
    </item>
    <item>
      <title>Social Media Optimization</title>
      <pubDate>Tue, 10 Jun 2008 17:15:07 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/social-media.asp</link>
      <description><![CDATA[Paul Richlovsky talks with Fathom SEO’s Dominic Litten and Kurt Krejny about new social networking technologies, reputation management, YouTube, and other social media optimization topics.]]></description>
    </item>
    <item>
      <title>Nerf War!</title>
      <pubDate>Tue, 10 Jun 2008 17:14:40 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/viral-nerf-war.asp</link>
      <description><![CDATA[A nerf war unexpectedly breaks out at the Fathom SEO offices!]]></description>
    </item>
    <item>
      <title>Using the Rules of Shot Composition to Shoot Better Footage.</title>
      <pubDate>Wed, 4 Jun 2008 16:50:38 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/video-shot-composition.asp</link>
      <description><![CDATA[Knowing the basic rules of shot composition can greatly enhance the quality of your internet video. ]]></description>
    </item>
    <item>
      <title>Good Design and SEO</title>
      <pubDate>Tue, 20 May 2008 16:41:46 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/good-design-seo.asp</link>
      <description><![CDATA[Paul Richlovsky and Mike Perla of Fathom SEO talk about elements of SEO-friendly graphic design and Internet video marketing.]]></description>
    </item>
    <item>
      <title>How Online Videos are Built to Help Your Business</title>
      <pubDate>Tue, 6 May 2008 16:16:01 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/online-videos-built.asp</link>
      <description><![CDATA[Drive sales and leads to your business with a custom Internet video.   Learn each step Fathom SEO follows when creating an online video from concept to marketing success. Jim Kukral leads you through the entire process.]]></description>
    </item>
    <item>
      <title>10 Secrets to Running a Paid Search Campaign</title>
      <pubDate>Tue, 29 Apr 2008 15:32:33 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/ppc-best-practices.asp</link>
      <description><![CDATA[Learn 10 secrets Fathom SEO uses when running a Paid Search campaign. From refining keyword lists and A/B testing to tracking software and landing page creation, we show you PPC best practices.]]></description>
    </item>
    <item>
      <title>How Tweaking Basic Camera Settings Can Help Your Video Stand Out</title>
      <pubDate>Tue, 22 Apr 2008 13:40:48 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/video-basic-settings.asp</link>
      <description><![CDATA[Learn how adjusting some basic camera settings can greatly enhance the quality of your Internet video. ]]></description>
    </item>
    <item>
      <title>Travel &amp; Hospitality: Who Should Use Online Video</title>
      <pubDate>Tue, 15 Apr 2008 17:02:38 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/hospitality.asp</link>
      <description><![CDATA[Considering using online videos for your hotel, golf resort, day spa or travel bureau? Fathom SEO shows you how Internet videos can best benefit the travel and hospitality industry.]]></description>
    </item>
    <item>
      <title>How to Light a Whiteboard Like the Pros</title>
      <pubDate>Tue, 8 Apr 2008 16:47:43 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/video-whiteboard.asp</link>
      <description><![CDATA[Learn how to properly illuminate a whiteboard ad and take your lighting skills to the next level.]]></description>
    </item>
    <item>
      <title>Tips for Taking a Holistic Approach to SEO &amp; PPC</title>
      <pubDate>Wed, 2 Apr 2008 14:40:17 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/seo-ppc-silos.asp</link>
      <description><![CDATA[Say “no” to PPC and SEO silos. They complement one another and are not opposing forces. We give you tips for using SEO and PPC together for higher search engine rankings and better conversions.]]></description>
    </item>
    <item>
      <title>Blogging Tips From an Expert Blogger</title>
      <pubDate>Tue, 25 Mar 2008 14:47:03 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/health-blog.asp</link>
      <description><![CDATA[What makes some blogs better than others?  How important are subscribers, Google PageRank, and Technorati score?   Jim Kukral and Paul Richlovsky discuss what really makes a good blog.]]></description>
    </item>
    <item>
      <title>How to Improve Click-Through Rates</title>
      <pubDate>Tue, 18 Mar 2008 17:08:29 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/marketing-click.asp</link>
      <description><![CDATA[Learn to improve click-through rates on your upcoming email marketing campaign. Tips on how to code your message so that it renders properly to various ISPs, designing your ad so that it reads well and where to place calls-to-action can help your email message reach a higher number of potential customers.]]></description>
    </item>
    <item>
      <title>How B2B Companies Can Use Email Marketing</title>
      <pubDate>Tue, 11 Mar 2008 17:25:24 -0400</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/email-b2b.asp</link>
      <description><![CDATA[Want to learn how to land in prospective customers’ email in-box? Joe Soltis offers tips on providing clean content, sending from a white-listed IP address, using quality double opt-in features and tracking your results with analytics. Following our tips can help B2B marketers master email marketing.]]></description>
    </item>
    <item>
      <title>How to use Email Marketing as Part of a Broad Marketing Mix</title>
      <pubDate>Wed, 27 Feb 2008 15:26:13 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/email-marketing-mix.asp</link>
      <description><![CDATA[Coordinate email marketing with your company’s other promotional efforts – from SEO to PPC – for an even greater return on investment. Joe Soltis shows you how.]]></description>
    </item>
    <item>
      <title>How Hospitals Can Use Email Marketing</title>
      <pubDate>Tue, 19 Feb 2008 10:33:41 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/email-hospitals.asp</link>
      <description><![CDATA[Create a recipe for success with tips for how your hospital or healthcare facility can effectively use email marketing. Joe Soltis offers pointers on how to capture the attention of website visitors, what to do with their contact information and suggestions for making the most out of each email.]]></description>
    </item>
    <item>
      <title>Email Marketing Vendors: How to Choose One</title>
      <pubDate>Thu, 17 Jan 2008 10:49:39 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/choosing-a-vendor.asp</link>
      <description><![CDATA[Sophisticated marketing efforts are beyond batch-n-blast. Learn how to choose an email marketing vendor with tips offered by Joe Soltis. Questions like, "Is the email marketing vendor black- or white-listed with ISPs" and "Can the vendor track if a recipient clicked on a link" will help your business' targeted emails stay out of spam filters.]]></description>
    </item>
    <item>
      <title>Getting Started: Social Media</title>
      <pubDate>Wed, 9 Jan 2008 14:02:56 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/social-media.asp</link>
      <description><![CDATA[Social media. Where do you begin? Decide who your customer is and their targeted audience. Is it a younger crowd? Then go for it, but realize that not everyone will attract the Myspace crowd. Make it easier for your fans to connect with your brand. We show you how.]]></description>
    </item>
    <item>
      <title>How Does Instant Replay Work? - In a Nutshell</title>
      <pubDate>Wed, 9 Jan 2008 12:59:56 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/how-ir-works.asp</link>
      <description><![CDATA[Drive sales and leads to your business with a custom Internet video. Fathom SEO shows you how its new Instant Replay Internet video marketing production program operates, from video creation and production to marketing and success measurement.]]></description>
    </item>
    <item>
      <title>Building a Quality Email Marketing Database</title>
      <pubDate>Thu, 20 Dec 2007 09:26:07 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/email-database.asp</link>
      <description><![CDATA[Find out how to build a large - yet refined - email marketing database. Tips like using "double opt-in" and partnering with a lead generation vendor will help you stay out of spam results.]]></description>
    </item>
    <item>
      <title>Kickstart Higher Education Marketing with Email</title>
      <pubDate>Tue, 4 Dec 2007 15:48:11 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/education-email.asp</link>
      <description><![CDATA[Learn to use email marketing to connect with prospective students, current students, parents and alumni. Joe Soltis explains how higher education marketers can use this targeted marketing method to boost ROI.]]></description>
    </item>
    <item>
      <title>Web Video Production and Marketing Tips</title>
      <pubDate>Wed, 14 Nov 2007 12:24:55 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/video-production.asp</link>
      <description><![CDATA[The Dawn of a New Industry - Internet Video Production and Marketing]]></description>
    </item>
    <item>
      <title>Opt-In Email Marketing Solutions for Your Business</title>
      <pubDate>Wed, 14 Nov 2007 10:32:55 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/opt-in-email.asp</link>
      <description><![CDATA[Generate sales and new leads for your company with opt-in email marketing. Joe Soltis talks about how to design the ideal email marketing campaign.]]></description>
    </item>
    <item>
      <title>The 6 Best Free Web 2.0 Healthcare Tools</title>
      <pubDate>Wed, 24 Oct 2007 10:20:48 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/best-healthcare-tools.asp</link>
      <description><![CDATA[Fathom SEO's latest guide details the best free healthcare tools and shared trends in the hottest online consumer health services.]]></description>
    </item>
    <item>
      <title>SEO Dance Party</title>
      <pubDate>Thu, 11 Oct 2007 14:12:03 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/viral-seo-dance-party.asp</link>
      <description><![CDATA[Instant Replay Internet Video Marketing from Fathom SEO is Finally Here!]]></description>
    </item>
    <item>
      <title>SERV Demo</title>
      <pubDate>Thu, 11 Oct 2007 15:25:13 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/salesdemos-serv.asp</link>
      <description><![CDATA[Watch and learn about SERV -- our Flagship product for search engine optimization. Brad Miller explains our process and gives you information about how we can help you!]]></description>
    </item>
    <item>
      <title>PPC Demo</title>
      <pubDate>Thu, 11 Oct 2007 15:26:12 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/salesdemos-ppc.asp</link>
      <description><![CDATA[Fathom SEO offers a Pay-Per-Click marketing solution that can instantly drive traffic to your website. Watch this video to learn more about Perfect Pitch Club -- our Pay-Per-Click solution.]]></description>
    </item>
    <item>
      <title>DRIVE Demo</title>
      <pubDate>Thu, 11 Oct 2007 15:27:14 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/salesdemos-drive.asp</link>
      <description><![CDATA[Connie Flowers explains our Online PR and Links program. Watch this short video to learn how Fathom SEO can help you get more qualified traffic to your website.]]></description>
    </item>
    <item>
      <title>Instant Replay Demo</title>
      <pubDate>Thu, 11 Oct 2007 15:28:11 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/salesdemos-ir.asp</link>
      <description><![CDATA[Just Released!! Fathom SEO is now offering Internet Video Production and Marketing. Fathom SEO is jumping ahead of the pack and offering a new product line that is set to change internet marketing. Fathom SEO's Instant Replay package will help bring new leads and increased revenue to your business. Watch this video to learn more.]]></description>
    </item>
    <item>
      <title>Perfect Pass Email Marketing</title>
      <pubDate>Thu, 11 Oct 2007 15:28:38 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/salesdemos-pbm.asp</link>
      <description><![CDATA[Email Marketing is one of the most efficient ways to connect with your customers. Learn how Fathom SEO can help you convert more leads and increase your ROI with our Email Marketing solution.]]></description>
    </item>
    <item>
      <title>Demo Reel</title>
      <pubDate>Thu, 11 Oct 2007 15:29:04 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/demo-reel.asp</link>
      <description><![CDATA[The Instant Replay team has put together a short demo reel to highlight what they do.]]></description>
    </item>
    <item>
      <title>12 SEO Killers</title>
      <pubDate>Thu, 11 Oct 2007 15:30:04 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/12-seo-killers.asp</link>
      <description><![CDATA[Mike Murray, VP of Fathom SEO, talks about what not to do during your SEO campaign.]]></description>
    </item>
    <item>
      <title>Email Marketing</title>
      <pubDate>Thu, 11 Oct 2007 15:30:51 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/whitepapers/email-marketing-tips.asp</link>
      <description><![CDATA[Joe Soltis talks about how Email marketing can help your company.]]></description>
    </item>
    <item>
      <title>Techno Mashup Remix: Say Google Really Fast!</title>
      <pubDate>Thu, 11 Oct 2007 15:32:18 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/viral-google-techno-remix.asp</link>
      <description><![CDATA[Remix of the Say Google Really Fast video.]]></description>
    </item>
    <item>
      <title>Help! Ping-Pong!</title>
      <pubDate>Thu, 11 Oct 2007 15:36:10 -0500</pubDate>
      <link>http://www.fathomseo.com/channel-guide/viral-universal-search.asp</link>
      <description><![CDATA[Someone needs help. Google Universal Search can help find what you need.]]></description>
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