Notes from Flat Creek

Update on Blake

Allen Fuller — Wed, 21 Jan 2009 15:12:17 +0000

Yesterday was a pretty terrifying day for Flat Creek. Sitting at our desks just after lunch, we heard a crash right outside the office. When we ran outside, we found our own Blake Parsons had been struck while walking down the sidewalk on his way back from lunch. His fiancée was hit too. Despite some pretty [...]

If you had any doubt

Allen Fuller — Fri, 21 Nov 2008 03:15:52 +0000

Online fundraising is for real - to the tune of half a billion dollars… From the Washington Post: “In an exclusive interview with The Post, members of the vaunted Triple O, Obama’s online operation, broke down the numbers: 3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of [...]

FedEx beats UPS to the punch with effective email

Blake Parsons — Wed, 12 Nov 2008 19:47:49 +0000

Yesterday, while going through my daily online news routine, I learned that DHL is stopping express delivery service in the US. Then, last night I found the email to the right in my inbox from FedEx. This is a wonderfully executed email marketing strategy by FedEx. The day after one of the company’s largest competitors announced they were exiting [...]

Congratulations 2008 Election Winners

Allen Fuller — Tue, 11 Nov 2008 19:54:17 +0000

NASHVILLE, Tenn. - Flat Creek, a strategic online public affairs firm, emerged from the 2008 elections with 100 percent of their incumbent candidates being re-elected to office, as well as having worked with several successful ballot measures across the country. “The 2008 election cycle brought online strategy and tactics to the mainstream in campaigns,” said Allen [...]

‘Ups and downs of a digital-age campaign’

Allen Fuller — Mon, 10 Nov 2008 19:36:27 +0000

In The Boston Globe, a former Romney communications advisor lements the decline of traditional media and pleads with online media to more closely adhere to a journalistic “code of ethics.” “Where are the online gatekeepers? Gatekeeping is the most important function for the offline media. Editors decide which stories get published. They make sure rumors aren’t [...]

AARP focuses online - any questions?

Allen Fuller — Fri, 07 Nov 2008 18:56:09 +0000

There are a lot of naysayers out there who don’t think it makes sense to use new media when you are targeting an older audience (ahem, campaign folk - I’m talking to you). Well, the AARP might make us think again. Few to none have been better at marketing to a senior (or as my mother would [...]

News covers TheRightTweets.com

Allen Fuller — Wed, 08 Oct 2008 13:47:35 +0000

Earlier this year, Flat Creek built www.TheRightTweets.com in partnership with the Sam Adams Alliance in order to provide a place for non-Twitter users to follow the online conversation at various conferences and events. Currently, the site is being used by Oklahoma bloggers to cover conversation about the debates, and last night Oklahoma City 9 News did [...]

How do you make Congress #dontgo?

Allen Fuller — Tue, 05 Aug 2008 02:57:32 +0000

Last Friday, Republican Members of Congress launched a firestorm over high gas prices, and they haven’t looked back since. To fuel the fire, my good friend Eric Odom and I quickly saw the brouhaha brewing on Twitter – mostly under the vigilance of Katie Harbath, Media Lizzy, and others — and started using the hashtag “#dontgo” as a [...]

API Pro Opening

Allen Fuller — Wed, 30 Jul 2008 15:58:03 +0000

Flat Creek, an interactive public affairs agency, is seeking a part-time or full-time web developer interested in learning more about Web 2.0 services and technologies. The ideal candidate will be a self-starter, capable of full-service web development from concept through production, and be excited to learn new skills for working in a Web-enabled world. The successful [...]

Tis the season

Allen Fuller — Thu, 17 Jul 2008 18:28:31 +0000

Campaign? What campaign? Send a JibJab Sendables® eCard Today!

Flat Creek Re-Designs MarkHillman.com

Blake Parsons — Wed, 25 Jun 2008 23:18:19 +0000

We are proud to announce the re-launch of MarkHillman.com. The site is the online presence of Mark Hillman, a former Colorado State Treasurer, State Senator, and life-long wheat farmer. Through this easy-to-update website, Mark can share his unique insights on Colorado politics. He also maintains a priceless list of local coffee shops around Colorado. Mark is [...]

Search & Aggregation - evolving trends

Allen Fuller — Wed, 28 May 2008 15:43:37 +0000

Just catching up on news feeds and came across a great post by Seth Godin about the “Nearly infinite” options online. “…infinite is everywhere. “There’s an infinite number of books at Barnes and Noble… “There’s certainly, for all intents and purposes, an infinite number of web pages. And even Facebook, just a small subset of the web, has [...]

Best Political Coverage?

Allen Fuller — Sat, 26 Apr 2008 14:52:30 +0000

Who offers the best political campaign coverage? Which networks and anchors bring us the in-depth news and interviews to give political junkies an angle on the inside workings of their candidate, or their opponents? Some would argue CNN or Fox. Others would clamour for ABC or NBC. Few, obviously, would make a pitch for Katie [...]

Benefits of Digital

Blake Parsons — Sat, 22 Mar 2008 21:13:36 +0000

In the past few months, Notes from Flat Creek has emphasized the need to recognize the growth in digital communication, and work to incorporate it into your communication strategy. But what are the benefits of digital communication? Why should you put your valuable resources into digital communication? The answer is: because that is the direction [...]

Account Executive Opening

Allen Fuller — Fri, 07 Mar 2008 05:24:20 +0000

Let us know if you or a friend may be interested… Flat Creek is one of the fastest growing online public affairs, marketing, and technology firms in the South. The firm provides a variety of services in online technology, political strategy, and public affairs. Clients include advocacy groups and political campaigns across the country. The E-Marketing Account [...]

FC Sponsors Podcamp

Allen Fuller — Sat, 09 Feb 2008 17:38:25 +0000

Flat Creek is proud to be a sponsor for Podcamp Nashville, taking place right now at the Cannery Ballroom. The room is very full for a Saturday morning with new media early adopters and those just curious about podcasting. Podcasting has had its ups and downs with political campaigns. It’s a terrific way to reach an [...]

Internet Passes TV

Blake Parsons — Tue, 29 Jan 2008 19:29:43 +0000

If you need advanced notice that the internet’s importance will continue to grow in campaigning, here it is. AdAge, the well-known magazine that reports analysis of marketing and media, completed a study that found the internet has passed TV as an information source for voters under 30. While many political strategists dismiss youth vote trends, due [...]

Now Hiring

Allen Fuller — Fri, 25 Jan 2008 18:22:06 +0000

Flat Creek is expanding, and your web development expertise may be the perfect fit. For details, check out our listing on Facebook or take a look at the description below: Flat Creek, an interactive marketing and online public affairs firm, is seeking a part-time or full-time web developer to manage the technical development and implementation of [...]

Wicker for Senate site launched

Allen Fuller — Mon, 31 Dec 2007 18:52:53 +0000

Although it is just temporary, Flat Creek has launched a new website for Senator Roger Wicker, who was appointed to the United States Senate today. His new campaign site features a biography and links for contributions and volunteers. It also contains a section on the announcement, with the Senator’s prepared remarks and reaction from public officials, [...]

Governor Gets Blogs?

Blake Parsons — Wed, 19 Dec 2007 20:20:29 +0000

Blogs have become a regular source of information in this age of new media, and the governor of Tennessee has taken notice. Gov. Phil Bredesen now receives a weekly round up of Tennessee topics from the blogosphere, dubbed his ‘New Media Hotsheet’. Bredesen believes that bloggers’ (often opinionated) pieces offer another dimension by which to gauge [...]