Sorry, I’m not that Jeff Ogden. But I honestly think my business career has been far greater than my namesake’s football career. (1.2 catches per game in his best year and one touchdown scored.)

This other Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers. He’s also the host of the superb TV-like marketing show, Mad Marketing TV. He’s a professional writer – having penned four white papers. He’s also a professional speaker for the Business Marketing Association.

There is one thing both Jeff Ogden’s have in common – Football. While the Jeff Ogden of Find New Customers never played professional football – or college football for that matter, he is a graduate of the University of Notre Dame with a Marketing degree – from the nation’s #1 business school.

The best way to learn about this Jeff Ogden, rather than the football player, is to check out my About Me profile.

No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers, a Promise Made is a Promise Kept.

Once again, we share an interesting video and share a marketing lesson from it. We hope you enjoy this show and tune in every Friday for a new show. Between Mad Marketing TV on Tuesdays and Thursdays and Laugh and Learn on Fridays – we keep you entertained for 3 out of every 5 days. Not bad, right?

What do you think? We love to read your comments and when you share our content on social media.

Check out her website and awesome content at http://www.ckb2b.com/

Here are some quotes:

“A powerhouse… B2B couldn’t have a smarter, more engaging or more dedicated advocatedriving them to adapt to today’s technologies, and inspiring them to advance their businesses.”

The high-energy, highly engaging marketer known simply as “CK” guides B2Bs through the opportunities and complexities of modern marketing (and modern technologies). An impassioned voice in B2B, CK’s insights and personality have made her a popular speaker, writer, adjunct professor and industry advocate for marketing innovation in the often-overlooked, but forever fascinating world of B2B.

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

• Recent changes in B2B marketing
• Influencer strategies and why they’re important
• Facebook’s IPO and what it means for marketers
• New social media tools for B2B marketers
• Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss creating the life you really want with Randy Garn. Also, look out for special “After Party” footage from this interview with Paul Dunay soon.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

• Recent changes in B2B marketing
• Influencer strategies and why they’re important
• Facebook’s IPO and what it means for marketers
• New social media tools for B2B marketers
• Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Don’t forget to join us for our next episode when we discuss creating the life you really want with Randy Garn. Also, look out for special “After Party” footage from this interview with Paul Dunay soon.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

We want to do a total redesign using the pro who did this blog, but we cannot get to it for a month or two.

So I broke out the hedge trimmer and went to work. My goal – to enable visitors to instantly recognize what it was about and have a simple Call to Action.

After (28 Words)

Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers.

Grab our awesome free white paper, How to Find New Customers!

How to Find New Customers

Before (550 Words)

If you’re a business with between 150 and 5,000 employees who sells complex products to businesses, we ought to talk.We also invite you to check out our world-class blog, Fearless Competitor, as well as our weekly B2B marketing show, Mad Marketing TV.

Find New Customers is a global marketing company that helps companies like yours dramatically improve fiscal results (revenues) by greatly improving your ability to engage and earn the trust of prospective customers. By outsourcing to us, you get results.

“The leads we get from marketing suck. Please give us more of them.” – that’s the lament of sales everywhere today.

Use the form below to schedule a free 30 minute business review. We won’t blow out your budget – the call is free, so cost is not an issue.

• Need help creating lead nurturing and scoring? We can help. (Takes more than telemarketing today.)
• Struggling to design and map content and messages to buying processes and personas so people subscribe? We can help.
• Want to improve the relevance of your marketing content and make it more engaging? We can help.
• Struggling to update your blog and use SEO? We write one of the most popular b2b marketing blogs in the world.
• Need help with the alignment of sales and marketing? (Looking for Mr. Right, vs. Mr. Right Now). We can help.

Please take your time and look through this website as it is filled with great tips, good ideas and information on optimizing lead generation. Think of it as your guides to business success where great insights can be learned. For instance, on the Get New Customers page, you’ll find superb white papers on optimizing lead generation, sales and email marketing. On the Thought Leadership page, you’ll find articles, webinars, ebooks and more to help you execute and deliver better marketing results. The How We Help You page shares our services offerings.

If your business has expensive salespeople calling and emailing target companies – running their own campaigns, we ought to talk, as we provide results. Inside the Mind of the B2B Buyer found only 6% of deals came through cold calls – so it’s not an effective form of prospecting. You need a better way.

Use the form below to schedule your free 30 minute business review.

You’re probably thinking “Who are you?

I’m, Jeff Ogden, the Fearless Competitor and President of Find New Customers, the btob lead generation company. Companies outsource to Find New Customers to rapidly grow revenue and improve performance. As the Fearless Competitor, I believe we should all work hard and play hard. But most importantly, I aim to live by three letters.

ABH Always be helping. Because generosity is the greatest gift in the world.

Have you given away today – asking nothing in return?

You can email me at jeff.ogden at findnewcustomers.com, follow us on Twitter at @fearlesscomp or call (516) 495-9350. And you call also check out our company description on Linkedin, Jigsaw or visit our Facebook fan page.

Or use the form below to schedule your free 30 minute business review to discuss B2B lead generation in your company.

The show with Brian will be filmed at the end of March and will publish in early April.

“The line-up of guests on Mad Marketing TV is incredible. The traction that this show gained in only 3 months is mind-blowing. Guests like Jeffrey Hayzlett (Celebrity CMO), David Meerman Scott (best-selling author, speaker), Joe Pulizzi (Content Marketing Institute) and now Brian Halligan. We’re honored to have Brian on the show.” said show host, Jeff Ogden.

HubSpot Management Team

How to Find New Customers

Did it work? Are we getting results?

I looked at all of the downloads of our white paper, How to Find New Customers since January 1, 2012, vs the downloads since we redesigned the home page five days ago(including the weekend).

It’s too early to say definitively but look at this. The early results look very promising. From less that 1/2 per day to almost 4 1/2 per day.  That’s an 817% increase!

Here’s the marketing take-away: Simplify your home page!

What do you think? We love comments and those who share on social media.

That post showed that marketing outsourcing, which not mainstream yet, is growing very, very fast.

Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.?

To understand why, we need to contrast the process of hiring talent vs. the process of outsourcing. I recently wrote a letter to the Chief Marketing Officer of a west coast software firm. I’ll share with you what I shared with her:

Let’s consider your choices and the steps to completion:

1. Hire in-house
2. Sort through hundreds of resumes.
3. Struggle to narrow it down to 2-3.
4. Conduct phone interviews with HR.
5. Cut to final 2.
6. Conduct second phone interview.
7. Invite 1 or 2 to visit HQ.
8. Meet to discuss. Hopefully, you find a good candidate. If not, start over.
9. Agree on offer Extend offer. Hope it is accepted.
10. Negotiate salary, benefits, vacation time, etc.
11. Pray it sticks. The odds are not good.
12. If the person does not work out, deal with a painful separation and start over.

“Even the most rigorous interview process and entrance exams can only provide a small snapshot of how a person performs in an organization.” Christopher Collins, Cornell University School of Industrial and Labor Relations.

Outsource to Find New Customers

1. Analyze the offering.
2. Write a small check. Get started.

No salary, no benefits, no social security, and no vacation time. And since we’ve interviewed the best in the business for Mad Marketing TV, we’re uniquely qualified to bring in top talent needed. For instance, a great demand generation program starts with Buyer Personas. I interviewed the top expert on buyer personas twice and she is a dear friend.

How to Find New Customers

Looking for improved business results in 2012? Need to grow market share and profits?

Here’s the white paper everyone’s raving about.

How to Find New Customers

“Don’t know how I got connected with Jeff Ogden, but he’s the author of the hot white paper “How to Find New Customers.”  He asked me to read it and I liked it a lot. There is so much being written about demand generation, but most of it doesn’t make demand gen simple to understand. Ogden’s white paper does just that. That makes it a must-read, and Ogden a “must-interview.”

Craig Rosenberg, The Funnelholic
Lead Generation expert

“I think Jeff Ogden’s whitepaper (How to Find New Customers) is excellent”
Jeff Gaus

Just click the image of How to Find New Customers to download this classic white paper on marketing lead generation for free.

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Find New Customers is one of few lead generation companies in New York. Please follow Jeff on Twitter.

Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.