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    <title>CMSWire.com - All News</title>
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    <description>All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.</description>
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    <lastBuildDate>Fri, 14 Aug 2026 12:34:20 -0500</lastBuildDate>
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    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>digital marketing</category>
      <category>ai governance</category>
      <category>customer experience</category>
      <category>digital experience</category>
      <category>agentic ai</category>
      <category>writer</category>
      <category>artificial intelligence</category>
      <category>news</category>
      <title>WRITER Releases Palmyra X6, Upgrades Enterprise AI Agent Platform</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/ed6fe2abb2c042ecbc825966235ac08c.ashx"><img src="https://www.cmswire.com/-/media/ed6fe2abb2c042ecbc825966235ac08c.ashx?mw=320&amp;mh=240" /></a></p>
<p>New flagship model and rebuilt Agent harness aim to make enterprise agentic AI economically sustainable at production scale.</p>
<a href="https://www.cmswire.com/digital-marketing/writer-releases-palmyra-x6-upgrades-enterprise-ai-agent-platform/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 14 Aug 2026 12:34:20 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/writer-releases-palmyra-x6-upgrades-enterprise-ai-agent-platform/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Justin Racine, 2025 Contributor of the Year)</author>
      <category>customer experience</category>
      <category>customer trust</category>
      <category>customer satisfaction</category>
      <category>ai in customer experience</category>
      <category>customer loyalty</category>
      <category>ai</category>
      <title>The Customer Trust Framework Brands Will Need to Make AI Pay Off</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/8fa4b119ebe84e01857333e034f83de2.ashx"><img src="https://www.cmswire.com/-/media/8fa4b119ebe84e01857333e034f83de2.ashx?mw=320&amp;mh=240" /></a></p>
<p>Only 18% of brands see revenue from AI. This trust framework explains why — and what to do about it.</p>
<a href="https://www.cmswire.com/customer-experience/the-customer-trust-framework-brands-will-need-to-make-ai-pay-off/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 13 Aug 2026 15:53:10 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/the-customer-trust-framework-brands-will-need-to-make-ai-pay-off/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>contact center</category>
      <category>conversational ai</category>
      <category>irs</category>
      <category>ttec digital</category>
      <category>internal revenue service</category>
      <category>news analysis</category>
      <category>ai</category>
      <category>news</category>
      <title>TTEC Lands $21M Deal to Modernize IRS Contact Center Handling 200 Million Calls a Year</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/ce4eda7297954398a3697396f1d4a10e.ashx"><img src="https://www.cmswire.com/-/media/ce4eda7297954398a3697396f1d4a10e.ashx?mw=320&amp;mh=240" /></a></p>
<p>TTEC is bringing agentic AI and self-service tools to the IRS&apos;s massive contact center operation — can it modernize taxpayer service without disruption?</p>
<a href="https://www.cmswire.com/contact-center/ttec-21-million-contract/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 13 Aug 2026 13:13:36 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/ttec-21-million-contract/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Sheryl Hodge)</author>
      <category>collaboration &amp; productivity</category>
      <category>ai governance</category>
      <category>enterprise collaboration</category>
      <category>human agent collaboration</category>
      <category>adone workfront</category>
      <category>workfront ai collaborators</category>
      <category>digital marketing</category>
      <category>project management</category>
      <title>Adobe's Workfront AI Collaborators Puts Agents to Work Inside a Project</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/f958a67468c34309b88a07ab35ae0706.ashx"><img src="https://www.cmswire.com/-/media/f958a67468c34309b88a07ab35ae0706.ashx?mw=320&amp;mh=240" /></a></p>
<p>Adobe&apos;s Workfront AI Collaborators is now GA, letting teams assign work to AI agents inside the tool, with a person signing off before anything ships.</p>
<a href="https://www.cmswire.com/collaboration-productivity/adobe-embeds-ai-agents-into-workfront-workflows/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 13 Aug 2026 12:55:15 -0500</pubDate>
      <link>https://www.cmswire.com/collaboration-productivity/adobe-embeds-ai-agents-into-workfront-workflows/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Pierre DeBois)</author>
      <category>digital marketing</category>
      <category>databricks</category>
      <category>cdps</category>
      <category>customer data platform</category>
      <category>#martech</category>
      <category>marketing technology</category>
      <category>marketing</category>
      <title>The Real Reason Marketers Are Cutting Martech Tools? It's Not the Bill</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/61541a91112b4f469e1214edad69e2f1.ashx"><img src="https://www.cmswire.com/-/media/61541a91112b4f469e1214edad69e2f1.ashx?mw=320&amp;mh=240" /></a></p>
<p>Tool count used to be the consolidation scorecard. In 2026, it&apos;s data gravity — and it&apos;s dragging CDP vendors toward a reckoning.</p>
<a href="https://www.cmswire.com/digital-marketing/the-real-reason-marketers-are-cutting-martech-tools-its-not-the-bill/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 13 Aug 2026 10:06:39 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/the-real-reason-marketers-are-cutting-martech-tools-its-not-the-bill/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Scott Clark)</author>
      <category>contact center</category>
      <category>ai in call centers</category>
      <category>ai in contact centers</category>
      <category>customer experience</category>
      <category>agentic ai</category>
      <category>call center</category>
      <title>Can You Control Your Contact Center AI Bills?</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/b2e17de65f4b43e799808405a8450b6e.ashx"><img src="https://www.cmswire.com/-/media/b2e17de65f4b43e799808405a8450b6e.ashx?mw=320&amp;mh=240" /></a></p>
<p>One customer interaction can trigger model calls, retrievals, speech processing and tool actions. CX leaders need to know what they&apos;re actually paying for.</p>
<a href="https://www.cmswire.com/contact-center/can-you-control-your-contact-center-ai-bills/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Wed, 12 Aug 2026 21:21:12 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/can-you-control-your-contact-center-ai-bills/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Behnam Behzadyfar)</author>
      <category>customer experience</category>
      <category>csat</category>
      <category>customer lifetime value</category>
      <category>ai in customer experience</category>
      <category>agentic ai</category>
      <category>nps</category>
      <category>customer loyalty</category>
      <category>ai</category>
      <title>Is Your CX Team Ready for the Augmented Enterprise?</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/21f44a2922b94c86ae8781ae8a04330e.ashx"><img src="https://www.cmswire.com/-/media/21f44a2922b94c86ae8781ae8a04330e.ashx?mw=320&amp;mh=240" /></a></p>
<p>Survey fatigue has gutted VoC data. See how passive listening and new CX roles are filling the gap.</p>
<a href="https://www.cmswire.com/customer-experience/is-your-cx-team-ready-for-the-augmented-enterprise/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Wed, 12 Aug 2026 20:34:58 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/is-your-cx-team-ready-for-the-augmented-enterprise/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Bryan Cheung)</author>
      <category>digital experience</category>
      <category>customer trust</category>
      <category>ai governance</category>
      <category>customer experience</category>
      <category>ai agents</category>
      <category>customer support</category>
      <title>Why AI Agents Make Broken Customer Data Worse, Not Better</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/692333039c8f467f8dc730869b45c3da.ashx"><img src="https://www.cmswire.com/-/media/692333039c8f467f8dc730869b45c3da.ashx?mw=320&amp;mh=240" /></a></p>
<p>An enterprise AI leader breaks down what happens when agents inherit fragmented systems.</p>
<a href="https://www.cmswire.com/digital-experience/why-ai-agents-make-broken-customer-data-worse-not-better/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Wed, 12 Aug 2026 17:50:42 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/why-ai-agents-make-broken-customer-data-worse-not-better/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Jesse Brock)</author>
      <category>customer experience</category>
      <category>customer satisfaction</category>
      <category>employee experience</category>
      <category>customer loyalty</category>
      <title>CX Leaders: Your Next Hire Already Judged You as a Customer</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/1850b6ba725a4c89ae34491f23a7f29f.ashx"><img src="https://www.cmswire.com/-/media/1850b6ba725a4c89ae34491f23a7f29f.ashx?mw=320&amp;mh=240" /></a></p>
<p>Candidates size up your organization as customers first — long before HR enters the picture. CX leaders should be paying attention.</p>
<a href="https://www.cmswire.com/customer-experience/cx-leaders-your-next-hire-already-judged-you-as-a-customer/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 11 Aug 2026 19:18:54 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/cx-leaders-your-next-hire-already-judged-you-as-a-customer/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
      <guid isPermaLink="false">ca851de5-f597-4617-9a16-c1f18fd8001d</guid>
    </item>
    <item>
      <author>pr@cmswire.com (Jason Cottrell)</author>
      <category>digital experience</category>
      <category>ai roi</category>
      <category>composability</category>
      <category>content</category>
      <category>composable</category>
      <category>agentic ai</category>
      <category>ai agents</category>
      <category>apis</category>
      <category>microservices</category>
      <title>The Infrastructure Behind AI ROI: Why Agentic AI Demands Composable Architecture</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/5fc611182fa84fd699a73fb47716be69.ashx"><img src="https://www.cmswire.com/-/media/5fc611182fa84fd699a73fb47716be69.ashx?mw=320&amp;mh=240" /></a></p>
<p>New enterprise technology research ties measurable AI returns directly to how open and modular a company&apos;s systems are.</p>
<a href="https://www.cmswire.com/digital-experience/the-infrastructure-behind-ai-roi-why-agentic-ai-demands-composable-architecture/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 11 Aug 2026 18:54:54 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/the-infrastructure-behind-ai-roi-why-agentic-ai-demands-composable-architecture/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Greg Kihlstrom, 2025 Contributor of the Year)</author>
      <category>digital experience</category>
      <category>ai4</category>
      <category>customer experience</category>
      <category>cx</category>
      <category>ai news</category>
      <category>marketing</category>
      <category>ai</category>
      <category>artificial intelligence</category>
      <title>12,000 People Came to Vegas to Talk About Something Invisible</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/032196792f6a4fe0bc6d18a764788510.ashx"><img src="https://www.cmswire.com/-/media/032196792f6a4fe0bc6d18a764788510.ashx?mw=320&amp;mh=240" /></a></p>
<p>Ai4 2026&apos;s record turnout for AI arrives just as the term itself starts disappearing from everyday language.</p>
<a href="https://www.cmswire.com/digital-experience/12-000-people-came-to-vegas-to-talk-about-something-invisible/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 11 Aug 2026 17:56:23 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/12-000-people-came-to-vegas-to-talk-about-something-invisible/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Scott Clark)</author>
      <category>customer experience</category>
      <category>ai in contact centers</category>
      <category>csat</category>
      <category>customer satisfaction</category>
      <category>ai in cx</category>
      <category>nps</category>
      <category>call centers</category>
      <title>How CX Leaders Should Split Work Between Humans and AI</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/b53b3d79647645aaa504119fb1c02390.ashx"><img src="https://www.cmswire.com/-/media/b53b3d79647645aaa504119fb1c02390.ashx?mw=320&amp;mh=240" /></a></p>
<p>A framework for deciding what AI handles alone, what needs approval, and what stays fully human.</p>
<a href="https://www.cmswire.com/customer-experience/how-cx-leaders-should-split-work-between-humans-and-ai/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 11 Aug 2026 17:37:18 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/how-cx-leaders-should-split-work-between-humans-and-ai/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Pierre DeBois)</author>
      <category>digital marketing</category>
      <category>tiktok</category>
      <category>starbucks</category>
      <category>marketing</category>
      <category>social media</category>
      <category>influencer</category>
      <title>Why Starbucks Baristas Are Beating Influencers on Trust</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/e508731f760340d39e46fe0f392d0e75.ashx"><img src="https://www.cmswire.com/-/media/e508731f760340d39e46fe0f392d0e75.ashx?mw=320&amp;mh=240" /></a></p>
<p>Gen Z trusts employee content over sponsored posts. Starbucks just built the first program to pay baristas directly for making it.</p>
<a href="https://www.cmswire.com/digital-marketing/why-starbucks-baristas-are-beating-influencers-on-trust/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 11 Aug 2026 17:11:11 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/why-starbucks-baristas-are-beating-influencers-on-trust/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Ricardo Saltz Gulko)</author>
      <category>customer experience</category>
      <category>ai customer experience</category>
      <category>ai in contact centers</category>
      <category>customer satisfaction</category>
      <category>personalization</category>
      <category>ai</category>
      <title>The AI Doers vs. The AI Theorists in Customer Experience</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/31a68e51009d48b5bb4466bd2acad8b1.ashx"><img src="https://www.cmswire.com/-/media/31a68e51009d48b5bb4466bd2acad8b1.ashx?mw=320&amp;mh=240" /></a></p>
<p>AI thought leadership exploded faster than successful AI deployments. Here&apos;s how to tell practitioners from theorists.</p>
<a href="https://www.cmswire.com/customer-experience/the-ai-doers-vs-the-ai-theorists-in-customer-experience/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 10 Aug 2026 19:12:16 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/the-ai-doers-vs-the-ai-theorists-in-customer-experience/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Nixalkumar Patel)</author>
      <category>customer experience</category>
      <category>ai in customer experience</category>
      <category>digital customer experience</category>
      <category>customer loyalty</category>
      <category>artificial intelligence</category>
      <title>Can Albertsons Keep the Promises Its Shopping Assistant Makes?</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/661aeac8a8cf40a19624a9446c0876b7.ashx"><img src="https://www.cmswire.com/-/media/661aeac8a8cf40a19624a9446c0876b7.ashx?mw=320&amp;mh=240" /></a></p>
<p>The next phase of Albertsons&apos; AI strategy plays out in inventory systems and quality control, not the shopping interface.</p>
<a href="https://www.cmswire.com/customer-experience/can-albertsons-keep-the-promises-its-shopping-assistant-makes/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 10 Aug 2026 18:45:32 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/can-albertsons-keep-the-promises-its-shopping-assistant-makes/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Pierre DeBois)</author>
      <category>information management</category>
      <category>agile</category>
      <category>devops</category>
      <category>dxm</category>
      <category>digital marketing</category>
      <category>project management</category>
      <title>Agile vs. DevOps: What Loop Engineering Means for Marketing Delivery</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/80e3ff888a0b40c094f8e1406ec908f3.ashx"><img src="https://www.cmswire.com/-/media/80e3ff888a0b40c094f8e1406ec908f3.ashx?mw=320&amp;mh=240" /></a></p>
<p>What&apos;s the difference between agile and DevOps? Do they overlap, work together, or do they work against each other? We&apos;ve asked the experts.</p>
<a href="https://www.cmswire.com/information-management/agile-vs-devops-whats-the-difference/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 10 Aug 2026 14:23:00 -0500</pubDate>
      <link>https://www.cmswire.com/information-management/agile-vs-devops-whats-the-difference/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Scott Clark)</author>
      <category>customer experience</category>
      <category>cfo</category>
      <category>chief financial officer</category>
      <category>customer satisfaction</category>
      <category>nps</category>
      <category>net promoter score</category>
      <category>customer experience metrics</category>
      <title>What Actual CFOs Say They Need from Customer Experience Leadership</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/b49bdaae29e0416fb2a02bad9bc9a5b3.ashx"><img src="https://www.cmswire.com/-/media/b49bdaae29e0416fb2a02bad9bc9a5b3.ashx?mw=320&amp;mh=240" /></a></p>
<p>CSAT is rising but finance still says no. See what CFOs actually expect before they&apos;ll approve a CX investment.</p>
<a href="https://www.cmswire.com/customer-experience/what-actual-cfos-say-they-need-from-customer-experience-leadership/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 10 Aug 2026 12:26:03 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/what-actual-cfos-say-they-need-from-customer-experience-leadership/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Brittany Hodak, 2025 Contributor of the Year)</author>
      <category>contact center</category>
      <category>agent experience</category>
      <category>customer experience</category>
      <category>ai in customer experience</category>
      <category>ai in contact center</category>
      <category>call center</category>
      <title>Do Your Contact Center Agents Want to Help Customers?</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/d0f9d99b96a1438d8625ae02b7aeea11.ashx"><img src="https://www.cmswire.com/-/media/d0f9d99b96a1438d8625ae02b7aeea11.ashx?mw=320&amp;mh=240" /></a></p>
<p>Agent empowerment isn&apos;t a soft metric. It&apos;s the difference between a satisfied customer and a loyal advocate — and it starts with autonomy, not scripts.</p>
<a href="https://www.cmswire.com/contact-center/do-your-contact-center-agents-want-to-help-customers/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 07 Aug 2026 15:21:38 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/do-your-contact-center-agents-want-to-help-customers/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Marcy Riordan)</author>
      <category>customer experience</category>
      <category>ai governance</category>
      <category>governance</category>
      <category>ai</category>
      <title>What the EU AI Act Reveals About AI ROI</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/8a2f4bdd8cde4f6ba5504678c753ac48.ashx"><img src="https://www.cmswire.com/-/media/8a2f4bdd8cde4f6ba5504678c753ac48.ashx?mw=320&amp;mh=240" /></a></p>
<p>The organizations generating the greatest value from AI aren&apos;t deploying more tools. They&apos;re building the governance foundations that allow AI to scale.</p>
<a href="https://www.cmswire.com/customer-experience/what-the-eu-ai-act-reveals-about-ai-roi/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 07 Aug 2026 14:35:11 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/what-the-eu-ai-act-reveals-about-ai-roi/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>customer experience</category>
      <category>ccaas</category>
      <category>five9</category>
      <category>earnings</category>
      <category>contact center as a service</category>
      <category>contact center</category>
      <category>ai</category>
      <title>Five9 Raises Full-Year AI Outlook to 60% Growth After Strong Q2</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/8c583c89228c4d97a74cb99c9c1f6ea8.ashx"><img src="https://www.cmswire.com/-/media/8c583c89228c4d97a74cb99c9c1f6ea8.ashx?mw=320&amp;mh=240" /></a></p>
<p>The contact center vendor beat guidance on revenue and EPS, closed its largest Google Marketplace deal to date.</p>
<a href="https://www.cmswire.com/customer-experience/five9-raises-full-year-ai-outlook-to-60-growth-after-strong-q2/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 07 Aug 2026 13:22:27 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/five9-raises-full-year-ai-outlook-to-60-growth-after-strong-q2/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>customer experience</category>
      <category>voice ai</category>
      <category>twilio</category>
      <category>conversational ai</category>
      <category>earnings</category>
      <category>artificial intelligence</category>
      <title>Twilio Stock Hits 52-Week High as AI Customers Keep Spending Bigger</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/6243af3bc86f43f38e2eeaa0e44a8224.ashx"><img src="https://www.cmswire.com/-/media/6243af3bc86f43f38e2eeaa0e44a8224.ashx?mw=320&amp;mh=240" /></a></p>
<p>Shares jumped 30% the morning after Q2 earnings. Here&apos;s what Twilio&apos;s AI-native customers are actually buying, and why they keep buying more.</p>
<a href="https://www.cmswire.com/customer-experience/twilio-stock-hits-52-week-high-as-ai-customers-keep-spending-bigger/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 07 Aug 2026 11:48:32 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/twilio-stock-hits-52-week-high-as-ai-customers-keep-spending-bigger/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Jonathan Moran)</author>
      <category>digital marketing</category>
      <category>customer journeys</category>
      <category>marketing roi</category>
      <category>marketing</category>
      <category>customer journey mapping</category>
      <category>personalization</category>
      <title>Are Your Marketing Campaigns Competing With Each Other for Customers?</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/4afec1df770f42ac989883d2f37e6719.ashx"><img src="https://www.cmswire.com/-/media/4afec1df770f42ac989883d2f37e6719.ashx?mw=320&amp;mh=240" /></a></p>
<p>As brands scale personalized outreach across more channels and agents, conflicting campaigns are increasingly hitting the same customer at once.</p>
<a href="https://www.cmswire.com/digital-marketing/are-your-marketing-campaigns-fighting-each-other-for-customers/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 06 Aug 2026 18:33:15 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/are-your-marketing-campaigns-fighting-each-other-for-customers/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>customer experience</category>
      <category>voice ai</category>
      <category>customer satisfaction</category>
      <category>conversational ai</category>
      <category>sierra</category>
      <category>voice of the customer</category>
      <title>Sierra Lands CarMax as Conversational AI's Enterprise Land Grab Widens</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/03a30149c67a45208dbef2ff22b0646b.ashx"><img src="https://www.cmswire.com/-/media/03a30149c67a45208dbef2ff22b0646b.ashx?mw=320&amp;mh=240" /></a></p>
<p>CarMax deployed Sierra&apos;s voice AI for inbound sales calls in May — and it&apos;s landing amid a wave of similar enterprise wins across the category.</p>
<a href="https://www.cmswire.com/customer-experience/sierra-lands-carmax-as-conversational-ais-enterprise-land-grab-widens/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 06 Aug 2026 13:51:30 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/sierra-lands-carmax-as-conversational-ais-enterprise-land-grab-widens/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Nixalkumar Patel)</author>
      <category>customer experience</category>
      <category>commerce</category>
      <category>conversational ai</category>
      <category>checkout</category>
      <category>ecommerce</category>
      <category>digital commerce</category>
      <title>The Transaction Control Layer That Stops Customer Experience From Breaking</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/0a9ea1090fc148819bd4160b85bdd31a.ashx"><img src="https://www.cmswire.com/-/media/0a9ea1090fc148819bd4160b85bdd31a.ashx?mw=320&amp;mh=240" /></a></p>
<p>In-store pickup, dealer commerce and conversational AI share one architectural gap: no governed layer between system proposals and valid execution.</p>
<a href="https://www.cmswire.com/customer-experience/the-transaction-control-layer-that-stops-customer-experience-from-breaking/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 06 Aug 2026 12:16:55 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/the-transaction-control-layer-that-stops-customer-experience-from-breaking/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
      <guid isPermaLink="false">171da280-54a6-448b-91f7-a4b09a4d697e</guid>
    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>customer experience</category>
      <category>ngrv</category>
      <category>cxm</category>
      <category>conversational ai</category>
      <category>omilia</category>
      <category>customer service</category>
      <category>call centers</category>
      <category>news</category>
      <title>Omilia Raises $67M Series B for Voice AI Push</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/21116bb312cf4a4d8cd669936c7a29ea.ashx"><img src="https://www.cmswire.com/-/media/21116bb312cf4a4d8cd669936c7a29ea.ashx?mw=320&amp;mh=240" /></a></p>
<p>Voice-first AI vendor plans U.S. expansion as agentic contact center platforms move from pilot to enterprise production.</p>
<a href="https://www.cmswire.com/customer-experience/omilia-raises-67m-series-b-for-voice-ai-push/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 06 Aug 2026 10:03:05 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/omilia-raises-67m-series-b-for-voice-ai-push/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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